HOME Top Market Reports Specialty Malt Market by Type (Roasted, Crystal, and Dark), Application (Brewing, Distilling, Non-alcoholic Malt Beverages, Bakery), Source (Barley, Wheat, and Rye), Form (Dry & Liquid), and Region - Global Forecast to 2022

Specialty Malt Market by Type (Roasted, Crystal, and Dark), Application (Brewing, Distilling, Non-alcoholic Malt Beverages, Bakery), Source (Barley, Wheat, and Rye), Form (Dry & Liquid), and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: November 2016
Report Code: FB 4723

 

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The specialty malt market is estimated to be valued at USD 2.25 Billion in 2016, and is projected to grow at a CAGR of 5.0% from 2017 to 2022. The years considered for the study are as follows:

  • Base year: 2016
  • Estimated year: 2017
  • Projected year: 2022
  • Forecast period: 2017 to 2022

Objectives of the study are as follows:

  • To define, segment, and measure the specialty malt market based on its type, application, source, form, and region
  • To provide detailed information regarding the crucial factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
  • To project the size of the market, in terms of value (USD billion), in the four main regions, namely, North America, Europe, Asia-Pacific, and the Rest of the World (RoW)
  • To project the market size, in terms of value (USD billion), on the basis of key type (roasted malt, dark malt, and crystal malt), application (brewing, distilling, non-alcoholic malted beverages, bakery).
  • To strategically profile the key players and comprehensively analyze their market share and core competencies
  • To analyze competitive developments such as acquisitions, expansions, new product launches, partnerships, agreements, collaborations in the specialty malt market

Research Methodology

This report includes estimations of market sizes in terms of value (USD billion) and volume (Tons). Both top-down and bottom-up approaches have been used to estimate and validate the size of the specialty malt market and of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market share in respective regions has been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources, such as reports published by associations and industry bodies such as Euromalt, American Malting Barley Association, and The Maltsters Association of Great Britain (MAGB), and have been verified through primary sources.

Specialty Malt Market

To know about the assumptions considered for the study, download the pdf brochure

Market Ecosystem

The various contributors involved in the value chain of specialty malt include raw material suppliers, processors, end-product manufacturers, regulatory organizations, and end-use industries. Niche technological companies with malting competences indulge in R&D activities for specialty malt to develop innovative products mostly catering to customized consumer tastes and demands. End-use industries such as brewing, distilling, non-alcoholic malted beverages, and bakery procure specialty malt through contractual agreements or through an intermediate supplier. These companies typically use these specialty malts in the production process while manufacturing their final products to meet consumer requirement. Maximum value addition can be observed in the raw material procurement stage, followed by the processing stage, and distribution channels.

The market is dominated by key players such as Cargill, Inc. (U.S.), Malteurop Groupe (France), GrainCorp Ltd. (Australia), Soufflet Group (France), and Axereal Group (France). Other players include Viking Malt (Germany), Bar Malt India Pvt. Ltd. (India), IREKS GmbH (Germany), Simpsons Malt LTD. (U.K.), and Agromalte Agraria (Brazil).

Target Audience:

  • Malt manufacturers
  • Malt importers and exporters
  • Malt traders, distributors, and suppliers
  • Brewers, Distillers, Bakery manufacturers
  • Government and research organizations

Scope of the Report

Based on Type, the market has been segmented as follows:

  • Roasted malt
  • Crystal malt
  • Dark malt

Based on Application, the market has been segmented as follows:

  • Brewing
  • Distilling
  • Non-alcoholic malted beverages
  • Bakery

Based on Source, the market has been segmented as follows:

  • Barley
  • Wheat
  • Rye

Based on Region, the market has been segmented as follows:

  • North America
  • Europe
  • Asia-Pacific
  • RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the client-specific needs.

The following customization options are available for the report:

Product Analysis

  • Product matrix, which gives a detailed comparison of the product portfolio of each company

Application Analysis

  • Application analysis, which gives a detailed analysis of other food, animal feed, cleaning agent application in specialty malt

Regional Analysis

  • Further breakdown of the Rest of Europe specialty malt market into Eastern European countries, and Russia
  • Further breakdown of the Rest of Asia-Pacific specialty malt market into Singapore, Malaysia, the Philippines, Indonesia, and Vietnam
  • Further breakdown of the RoW specialty malt market into Middle East countries and Africa

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Scope of the Study
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Increasing Beer Consumption to Fuel the Market for  Specialty Malts
                    2.2.2.2 Emerging Economies to Play A Key Role in Increasing Demand for Consumer Products Incorporating Specialty Malt
           2.2.3 Supply-Side Analysis
                    2.2.3.1 Barley Production
    2.3 Market Size Estimation
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions & Limitations

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Specialty Malts Market
    4.2 Specialty Malts Market, By Application
    4.3 Asia Pacific Specialty Malts Market, By Country and Type
    4.4 Specialty Malts Market: Major Countries
    4.5 Specialty Malts Market: Developed vs Developing Nations, 2017 vs 2022
    4.6 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Type
           5.2.2 Application
           5.2.3 Source
           5.2.4 By Form
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Malternatives to Drive the Specialty Malts Market
                    5.3.1.2 Increase in Popularity of Craft Beer
                    5.3.1.3 Specialty Malts Play A Crucial Role in Defining the Taste & Texture of Craft Beers
           5.3.2 Restraints
                    5.3.2.1 Changes in Climatic Conditions
           5.3.3 Opportunities
                    5.3.3.1 Emerging Markets Offers Potential for Specialty Malts
                    5.3.3.2 Evolving Demand for Malt-Based Rtd Cocktails/High-Strength Premixes Offering Opportunities in APAC
           5.3.4 Challenges
                    5.3.4.1 Distribution Network Facing Challenges
                    5.3.4.2 Fluctuations in Raw Material Prices

6 Specialty Malt Market, By Type (Page No. - 42)
    6.1 Introduction
    6.2 Crystal
    6.3 Roasted
           6.3.1 Munich Malt
           6.3.2 Vienna Malt
           6.3.3 Belgian Malt
    6.4 Dark
    6.5 Other Types

7 Specialty Malts Market, By Application (Page No. - 49)
    7.1 Introduction
    7.2 Brewing
    7.3 Distilling
    7.4 Non-Alcoholic Malt Beverages
    7.5 Baking
    7.6 Others

8 Specialty Malts Market, By Source (Page No. - 58)
    8.1 Introduction
    8.2 Rye
    8.3 Barley
    8.4 Wheat
    8.5 Others

9 Specialty Malts Market, By Form (Page No. - 65)
    9.1 Introduction
    9.2 Liquid Specialty Malts
    9.3 Dry Specialty Malts

10 Specialty Malts Market, By Brand (Page No. - 70)
     10.1 Weyermann Specialty Malts
             10.1.1 Abbey Malt
             10.1.2 Carahell
     10.2 Cargill, Incorporated
             10.2.1 Dingemans Biscuit (Mout Roost 50)
             10.2.2 Gambrinus Honey
     10.3 Malteurop Groupe Sa
             10.3.1 Malteurop Germany
                        10.3.1.1 Munich Malt
     10.4 Graincorp Limited
             10.4.1 Canada Malting Co.
                        10.4.1.1 Cmc White Wheat Malt
                        10.4.1.2 Cmc Munich Malt
     10.5 Ireks GmbH
             10.5.1 Ireks Mela Red Alder
             10.5.2 Ireks Mela Beech

11 Specialty Malts Market, By Flavor (Page No. - 72)
     11.1 Introduction
     11.2 Coffee Flavor
     11.3 Chocolate
     11.4 Caramel
             11.4.1 Biscuit
             11.4.2 Honey
     11.5 Smoked
     11.6 Aromatic Malts

12 Specialty Malts Market, By Region (Page No. - 74)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Rest of the World (RoW)

13 Competitive Landscape (Page No. - 100)
     13.1 Overview
     13.2 Market Share Analysis
     13.3 Competitive Situation & Trends
     13.4 Acquisitions
     13.5 Expansions
     13.6 New Product Launches
     13.7 Partnerships

14 Company Profiles (Page No. - 105)
     14.1 Introduction
             14.1.1 Geographic Revenue Mix
     14.2 Cargill, Incorporated
             14.2.1 Business Overview
             14.2.2 Products Offered
             14.2.3 Recent Developments
             14.2.4 SWOT Analysis
             14.2.5 MnM View
     14.3 Graincorp Ltd.
             14.3.1 Business Overview
             14.3.2 Products Offered
             14.3.3 SWOT Analysis
             14.3.4 MnM View
             14.3.5 Recent Developments
     14.4 Axereal
             14.4.1 Business Overview
             14.4.2 Products Offered
             14.4.3 Recent Developments
             14.4.4 MnM View
     14.5 Soufflet Group
             14.5.1 Business Overview
             14.5.2 Products Offered
             14.5.3 Recent Developments
             14.5.4 SWOT Analysis
             14.5.5 MnM View
     14.6 Malteurop
             14.6.1 Business Overview
             14.6.2 Products Offered
             14.6.3 Recent Developments
             14.6.4 SWOT Analysis
             14.6.5 MnM View
     14.7 Agrαria
             14.7.1 Business Overview
             14.7.2 Products Offered
     14.8 Viking Malt AB
             14.8.1 Business Overview
             14.8.2 Products Offered
             14.8.3 Recent Developments
     14.9 Ireks GmbH
             14.9.1 Business Overview
             14.9.2 Products Offered
             14.9.3 Recent Developments
     14.10 Simpsons Malt Limited.
             14.10.1 Business Overview
             14.10.2 Products Offered
             14.10.3 Recent Developments
     14.11 Barmalt Malting India Pvt. Ltd.
             14.11.1 Business Overview
             14.11.2 Products Offered

15 Appendix (Page No. - 124)
     15.1 Key Industry Insights
     15.2 Discussion Guide
     15.3 More Company Developments
             15.3.1 Acquisitions
             15.3.2 Expansions
             15.3.3 New Product Launches
     15.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     15.5 Introducing RT: Real Time Market Intelligence
     15.6 Available Customizations
     15.7 Related Reports
     15.8 Author Details


List of Tables (88 Tables)

Table 1 Specialty Malt Market Size, By Type, 2015–2022 (USD Million)
Table 2 Specialty Malts Market Size, By Type, 2015–2022 (KT)
Table 3 Crystal Malts Market Size, By Region, 2015–2022 (USD Million)
Table 4 Crystal Malts Market Size, By Region, 2015–2022 (KT)
Table 5 Roasted Malts Market Size, By Region, 2015–2022 (USD Million)
Table 6 Roasted Malts Market Size, By Region, 2015–2022 (KT)
Table 7 Dark Malts Market Size, By Region, 2015–2022 (USD Million)
Table 8 Dark Malts Market Size, By Region, 2015–2022 (KT)
Table 9 Other Types Market Size, By Region, 2015–2022 (USD Million)
Table 10 Other Types Market Size, By Region, 2015–2022 (KT)
Table 11 Specialty Malt Market, By Application, 2015–2022 (USD Million)
Table 12 Market, By Application, 2015–2022 (KT)
Table 13 Specialty Malts for Brewing Market Size, By Region, 2015–2022 (USD Million)
Table 14 Specialty Malts for Brewing Market Size, By Region, 2015–2022 (KT)
Table 15 Specialty Malts for Distilling Market Size, By Region, 2015–2022 (USD Million)
Table 16 Specialty Malts for Distilling Market Size, By Region, 2015–2022 (KT)
Table 17 Specialty Malts for Non-Alcoholic Malt Beverages Market Size, By Region, 2015–2022 (USD Million)
Table 18 Specialty Malts for Non-Alcoholic Malt Beverages Market Size, By Region, 2015–2022 (KT)
Table 19 Specialty Malts for Bakery Market Size, By Region, 2015–2022 (USD Million)
Table 20 Specialty Malts for Bakery Market Size, By Region, 2015–2022 (KT)
Table 21 Specialty Malt for Other Applications Market Size, By Region, 2015–2022 (USD Million)
Table 22 Specialty Malt: Other Applications Market Size, By Region, 2015–2022 (KT)
Table 23 Specialty Malt Market Size, By Source, 2015–2022 (USD Million)
Table 24 Market Size, By Source, 2015–2022 (KT)
Table 25 Rye Malt Market Size, By Region, 2015–2022 (USD Million)
Table 26 Rye Malt Market Size, By Region, 2015–2022 (KT)
Table 27 Barley Malt Market Size, By Region, 2015–2022 (USD Million)
Table 28 Barley Malt Market Size, By Region, 2015–2022 (KT)
Table 29 Wheat Malt Market Size, By Region, 2015–2022 (USD Million)
Table 30 Wheat Malt Market Size, By Region, 2015–2022 (KT)
Table 31 Other Sources Market Size, By Region, 2015–2022 (USD Million)
Table 32 Other Sources Market Size, By Region, 2015–2022 (KT)
Table 33 Specialty Malt Market Size, By Form, 2015–2022 (USD Million)
Table 34 Market Size, By Form, 2015–2022 (KT)
Table 35 Liquid Specialty Malts Market Size, By Region, 2015–2022 (USD Million)
Table 36 Liquid Specialty Malts Market Size, By Region, 2015–2022 (KT)
Table 37 Dry Specialty Malts Market Size, By Region, 2015–2022 (USD Million)
Table 38 Dry Specialty Malts Market Size, By Region, 2015–2022 (KT)
Table 39 Specialty Malt Market Size, By Region, 2015–2022 (USD Million)
Table 40 Market Size, By Region, 2015–2022(KT)
Table 41 North America: Specialty Malt Market Size, By Country, 2015–2022 (USD Million)
Table 42 North America: Market Size, By Country, 2015–2022 (KT)
Table 43 North America: Specialty Malt Market Size, By Source, 2015–2022 (USD Million)
Table 44 North America: Market Size, By Source, 2015–2022 (KT)
Table 45 North America: Specialty Malt Market Size, By Form, 2015–2022 (USD Million)
Table 46 North America: Market Size, By Form, 2015–2022 (KT)
Table 47 North America: Specialty Malt Market Size, By Application, 2015–2022 (USD Million)
Table 48 North America: Market Size, By Application, 2015–2022 (KT)
Table 49 North America: Specialty Malt Market Size, By Type, 2015–2022 (USD Million)
Table 50 North America: Market Size, By Type, 2015–2022 (KT)
Table 51 Europe: Specialty Malt Market Size, By Country, 2015–2022 (USD Million)
Table 52 Europe: Market Size, By Country, 2015–2022 (KT)
Table 53 Europe: Specialty Malt Market Size, By Source, 2015–2022 (USD Million)
Table 54 Europe: Market Size, By Source, 2015–2022 (KT)
Table 55 Europe: Specialty Malt Market Size, By Form, 2015–2022 (USD Million)
Table 56 Europe: Market Size, By Form, 2015–2022 (KT)
Table 57 Europe: Specialty Malt Market Size, By Application, 2015–2022 (USD Million)
Table 58 Europe: Market Size, By Application, 2015–2022 (KT)
Table 59 Europe: Specialty Malts Market Size, By Type, 2015–2022 (USD Million)
Table 60 Europe: Market Size, By Type, 2015–2022 (KT)
Table 61 Asia-Pacific: Specialty Malt Market Size, By Country, 2015-2022 (USD Million)
Table 62 Asia-Pacific: Market Size, By Country, 2015-2022 (KT)
Table 63 Asia-Pacific: Specialty Malt Market Size, By Source, 2015-2022 (USD Million)
Table 64 Asia-Pacific: Market Size, By Source, 2015-2022 (KT)
Table 65 Asia-Pacific: Specialty Malt Market Size, By Form, 2015-2022 (USD Million)
Table 66 Asia-Pacific: Market Size, By Form, 2015-2022 (KT)
Table 67 Asia-Pacific: Specialty Malt Market Size, By Application, 2015-2022 (USD Million)
Table 68 Asia-Pacific: Market Size, By Application, 2015-2022 (KT)
Table 69 Asia-Pacific: Specialty Malt Market Size, By Type, 2015-2022 (USD Million)
Table 70 Asia-Pacific: Market Size, By Type, 2015-2022 (USD Million)
Table 71 RoW: Specialty Malt Market Size, By Region, 2015–2022 (USD Million)
Table 72 RoW: Market Size, By Country, 2015–2022 (KT)
Table 73 RoW: Specialty Malt Market Size, By Source, 2015–2022 (USD Million)
Table 74 RoW: Market Size, By Source, 2015–2022 (KT)
Table 75 RoW: Specialty Malt Market Size, By Form, 2015–2022 (USD Million)
Table 76 RoW: Market Size, By Form, 2015–2022 (KT)
Table 77 RoW: Specialty Malt Market Size, By Application, 2015–2022 (USD Million)
Table 78 RoW: Market Size, By Application, 2015–2022 (KT)
Table 79 RoW: Specialty Malt Market Size, By Type, 2015–2022 (USD Million)
Table 80 RoW: Market Size, By Type, 2015–2022 (KT)
Table 81 Market Share for the Top Five Players in the Specialty Malts Market, 2015
Table 82 Acquisition, 2011–May, 2016
Table 83 Expansions, 2011–2015
Table 84 New Product Launches, 2011–2015
Table 85 Partnerships, 2011–2015
Table 86 Acquisitions, 2011–2016
Table 87 Expansions, 2011–2016
Table 88 New Service Launches, 2011–2016


List of Figures (44 Figures)

Figure 1 Market Segmentation
Figure 2 Specialty Malt Market: Research Design
Figure 3 Rising Beer Consumption, Fuelling the Specialty Malts Market in Top Countries, 2014 (Thousand Kilo Liters)
Figure 4 Key Economies Based on GDP 2011-2015 (USD Trillion)
Figure 5 World Barley Production, 2008-2016 (Million Metric Tons)
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Data Triangulation Methodology
Figure 9 Assumptions of the Research Study
Figure 10 Limitations of the Research Study
Figure 11 Specialty Malts Market Growth Trend, 2017 vs 2022
Figure 12 Brewing Segment to Dominate the Global Specialty Malts Market, By Application, 2017–2022
Figure 13 Specialty Malts Market, By Type, 2017 vs 2022
Figure 14 Asia-Pacific is Projected to Be the Fastest-Growing Market for Specialty Malts From 2017 to 2022
Figure 15 Increasing Demand for Craft Beer & Flavored Malt Beverages Would Fuel the Growth of the Market During the Forecast Period
Figure 16 Brewing Segment to Dominate the Market for Specialty Malts During the Forecast Period
Figure 17 Roasted Segment Accounted for the Largest Share in the Asia-Pacific Specialty Malts Market in 2016
Figure 18 India to Grow at the Highest CAGR in the Specialty Malts Market During the Forecast Period
Figure 19 Developing Markets Show Strong Growth Opportunities During the Forecast Period
Figure 20 Specialty Malts Market is Projected to Experience Strong Growth in the Asia-Pacific Region
Figure 21 By Type
Figure 22 By Application
Figure 23 By Source
Figure 24 Market Dynamics: Specialty Malts Market
Figure 25 Specialty Malts Market Size, By Type, 2017 vs 2022 (USD Million)
Figure 26 Market Size, By Application, 2017 vs 2022 (USD Million)
Figure 27 Market, By Source, 2015–2022 (USD Million)
Figure 28 Market Size, By Application,  2017 vs 2022 (USD Million)
Figure 29 Geographical Snapshot (2015–2022): Asia-Pacific Emerging as A New Hotspot for Specialty Malts
Figure 30 North American Market Snapshot: the U.S. to Be Largest Market for Specialty Malt in 2016
Figure 31 Barley to Lead the North American Specialty Malts Market (USD Million)
Figure 32 Geographical Snapshot: Germany is Estimated to Be the Largest Market for Specialty Malts in 2016
Figure 33 Barley is Projected to Lead the European Specialty Malts Market Through 2022
Figure 34 Asia-Pacific: Specialty Malts Market Snapshot: China & Anz are the Most Lucrative Markets From 2015 to 2022
Figure 35 Barley to Lead the Asia-Pacific Specialty Malts Market in 2016
Figure 36 New Product Launches, Expansions, Acquisitions, and Partnerships: Leading Approaches of Key Companies, 2011–2015
Figure 37 Expansions and Acquisitions: Key Strategies, 2011–May, 2016
Figure 38 Geographic Revenue Mix of Top Market Players
Figure 39 Cargill, Incorporated: Company Snapshot
Figure 40 Cargill, Inc.: SWOT Analysis
Figure 41 Graincorp Ltd.: Company Snapshot
Figure 42 Graincorp Ltd.: SWOT Analysis
Figure 43 Soufflet Group: SWOT Analysis
Figure 44 Malteurop: SWOT Analysis

The specialty malt market is projected to grow at a CAGR of 5.0%, in terms of value, from 2016 to reach a projected value of USD 3.01 Billion by 2022. The market is driven by the demand from Asia-Pacific countries, particularly India, China, and Japan. Increase in demand for craft beer, advancements in R&D activities for specialty malt, increase in number of independent breweries, and multi-functionality of specialty malt are the factors driving the specialty malt market. The increased focus on malt kilning and resource optimization in various manufacturing processes fuels the demand for specialty malt.

The specialty malt market has been segmented by type, into roasted malt, Munich malt, Vienna malt, Belgian malt, dark malt, and crystal malt. Roasted malts have emerged as the most widely used specialty malt due to their wider application areas such in brewing & distilling. The demand for Munich malt is growing, owing to the increase in number of independent breweries across the globe.

Based on source, barley accounted for the largest market share in 2016. The global demand for barley based malt is higher when compared to that from other grains such as wheat, rye, oat & corn, owing to their ease of availability and crucial role in the manufacturing of malt for alcohol. Factors such as increasing popularity of malternatives and export of trademark craft beers also drive the demand for specialty malts.

On the basis of application, the specialty malt market has been segmented into brewing, distilling, non-alcoholic malted beverages and bakery. Specialty malts have a wide range of application in the beer industry with several independent breweries manufacturing their own trademark brands of beer incorporating specialty malt. Customized specialty malts as per the necessity of the industry is expected to drive the market in the near future. In addition, the portability from craft beer is also gaining prominence amongst customers as most of the craft brewers are preferring beer cans over bottled brews to attract more customers.

The European region accounted for the largest share, in terms of both value and volume, in the global specialty malt market, in 2016. Niche consumers, developed technological processes, and growing per capita beer consumption are the major factors driving the specialty malt. The rise in population, per capita income, independent breweries, and increase in awareness of craft beer, disposable income, and rapid growth in technologies lead to growth opportunities in Asia-Pacific and RoW.

Specialty Malt Market

Strict regulations imposed by different government agencies and fluctuations in supply of raw materials used for specialty malts are the factors restraining the global specialty malt market.

The leading players that dominated the specialty malt market include Cargill, Inc. (U.S.), Malteurop Groupe (France), GrainCorp Ltd. (Australia), Soufflet Group (France), and Axereal Group (France). The key players have been exploring the market in new regions by adopting acquisitions and expansions as their preferred strategies. Key players have also been increasing their technical expertise through intensive R&D investments enabling them to enhance their product offerings and capture a larger market share, thus increasing the demand for specialty malt.

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