HOME Top Market Reports Subsea Systems Market by Subsea Production Technology (SURF, Trees, Manifolds, Control system), by Subsea Processing Technology (Boosting, Separation, Injection, Compression), & by Region - Global Trends & Forecast to 2020

Subsea Systems Market by Subsea Production Technology (SURF, Trees, Manifolds, Control system), by Subsea Processing Technology (Boosting, Separation, Injection, Compression), & by Region - Global Trends & Forecast to 2020

By: marketsandmarkets.com
Publishing Date: October 2015
Report Code: EP 2250

 

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Global Subsea Systems market is projected to reach USD 15.9 Billion in 2015 to USD 20.5 Billion by 2020 with a CAGR of 5.25% from 2015 to 2020

Subsea production systems comprise of equipment such as, subsea umbilicals, risers, flowlines (SURF), subsea trees, subsea control systems, and subsea manifolds which are situated on the sea floor for the production of oil and gas from offshore wells. Subsea processing systems comprise of subsea boosting, subsea separation, subsea injection, and subsea compression equipment which are used in the application of hydrocarbon processing at the seabed. Subsea processing systems are used in offshore wells to increase the production through effective field management.

Increasing number of offshore drilling activities and new oil discoveries in subsea areas of emerging economies are primarily driving the subsea systems market. Increasing focus in deep water drilling, decreasing production in shallow water basins and large potential of untapped subsea hydrocarbon reserves are contributing in increased focus in deep water drilling. Deep water oil discoveries in India, Africa, Australia, the U.S., Russia, Norway, and sub-Saharan African region especially in Ghana, Congo, Mozambique, and Kenya have become potential market opportunities for subsea systems. Also, liberalization of the oil & gas industry in Mexico, which is one of the top global oil producers, and continued arctic discoveries provide lucrative opportunities for subsea systems market.

Subsea Systems market study includes in depth analysis for subsea systems of various subsea production technologies, subsea processing technologies, and end-users for arriving at the global market size from 2013 to 2020. In terms of subsea production technology, the subsea systems market is segmented into SURF (Subsea Umbilicals Risers Flowlines), subsea trees, subsea control systems and subsea manifolds. Subsea processing technology is classified into subsea boosting system, subsea separation system, subsea injection system, and subsea compression system.

In terms of region, the market is classified into North America, South America, Europe, Asia-Pacific, Middle East and Africa. Europe was the single largest market in subsea systems market; its substantial growth is attributed to the offshore reserves in Norway and U.K., and the policy changes by the respective governments to increase offshore oil & gas production. Regions are further segmented on the basis of major countries and analysis for these countries has been provided.

Subsea Systems Market

For this report, the major players in the market have been identified through secondary and primary research, based on which, their market shares have been evaluated. This includes a study of the annual reports of top market players and interviews with key opinion leaders such as Directors, and Market experts. The key players of this industry by market developments are FMC Technologies (U.S.), GE Oil & Gas (U.S.), Aker Solutions (Norway), One Subsea (U.S.), and Kongsberg Oil & Gas Technologies (Norway).

Scope of the Report:

The global subsea systems market is analyzed in terms of revenue (USD million) for the following segments:

By Subsea Production Technology

  • SURF (Subsea Umbilicals Risers Flowlines)
  • Subsea Trees
  • Subsea Control System
  • Subsea manifolds

By Subsea Processing Technology

  • Subsea Boosting System
  • Subsea Separation System
  • Subsea Injection System
  • Subsea Compression System

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Middle East
  • South America
  • Africa

The report caters to:

  • Subsea production & processing system manufacturers, dealers, and suppliers
  • Consulting companies from the oil & gas sector
  • Government and research organizations
  • Offshore operators
  • Investment banks

The report also offers the following paid customizations:

  • Detailed analysis and profiling of additional market players (Up to 5).
  • Regional analysis of the market for country specific information

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered (Sub-Segments Including GEO Segmentation)
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions & Limitations
           2.4.1 Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Market Opportunities in the Subsea Systems Market
    4.2 Subsea Systems Market, By Subsea Production System
    4.3 Subsea Systems Market in Europe
    4.4 Europe Dominates the Subsea Systems Market
    4.5 Market for Subsea Production System - Developed vs Developing Nations, 2015-2020
    4.6 Life Cycle Analysis By Region

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Subsea Systems: Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Focus in Deep Water Drilling
                    5.3.1.2 Rising Investments in Emerging Economies
           5.3.2 Restraints
                    5.3.2.1 Slump in Oil Prices
           5.3.3 Opportunities
                    5.3.3.1 Liberalization in Mexican Oil & Gas Industry
                    5.3.3.2 Arctic Discoveries
           5.3.4 Challenge
                    5.3.4.1 Stringent Environmental & Safety Regulations
    5.4 Impact of Market Dynamics
    5.5 Supply Chain Analysis
    5.6 Porterís Five Forces Analysis
           5.6.1 Threat of New Entrants
           5.6.2 Threat of Substitutes
           5.6.3 Bargaining Power of Suppliers
           5.6.4 Bargaining Power of Buyers
           5.6.5 Intensity of Competitive Rivalry

6 Subsea Production System Market, By Component (Page No. - 46)
    6.1 Introduction
    6.2 Surf
    6.3 Subsea Trees
    6.4 Subsea Control Systems
    6.5 Subsea Manifolds

7 Subsea Processing System Market, By Type (Page No. - 56)
    7.1 Introduction
    7.2 Subsea Boosting System
    7.3 Subsea Separation System
    7.4 Subsea Injection System
    7.5 Subsea Compression System

8 Subsea Systems Market, By Region (Page No. - 64)
    8.1 Introduction
    8.2 North America
           8.2.1 U.S.
           8.2.2 Canada
           8.2.3 Mexico
    8.3 South America
           8.3.1 Brazil
           8.3.2 Venezuela
           8.3.3 Rest of South America
    8.4 Europe
           8.4.1 Norway
           8.4.2 U.K.
           8.4.3 Netherlands
           8.4.4 Rest of Europe
    8.5 Middle East
           8.5.1 Iran
           8.5.2 UAE
           8.5.3 Saudi Arabia
           8.5.4 Qatar
           8.5.5 Rest of the Middle East
    8.6 Africa
           8.6.1 Angola
           8.6.2 Nigeria
           8.6.3 Ghana
           8.6.4 Equatorial Guinea
           8.6.5 Rest of Africa
    8.7 Asia-Pacific
           8.7.1 China
           8.7.2 India
           8.7.3 Malaysia
           8.7.4 Indonesia
           8.7.5 Australia
           8.7.6 Rest of Asia-Pacific

9 Competitive Landscape (Page No. - 108)
    9.1 Overview
    9.2 Competitive Situation & Trends
           9.2.1 Contracts & Agreements
           9.2.2 New Product/Service/Technology Development
           9.2.3 Mergers & Acquisitions
           9.2.4 Expansion
           9.2.5 Other Developments

10 Company Profiles (Page No. - 116)
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
     10.1 Introduction
     10.2 Aker Solutions
     10.3 FMC Technologies
     10.4 National Oilwell Varco
     10.5 Oceaneering International, Inc.
     10.6 Technip
     10.7 GE Oil & Gas
     10.8 Siemens AG
     10.9 ABB Ltd.
     10.10 Dril-Quip Inc.
     10.11 Kongsberg
     10.12 Nexans SA
     10.13 Parker Hannifin Corporation
     10.14 Vallourec
     10.15 Onesubsea
     10.16 Twister BV

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

11 Appendix (Page No. - 152)
     11.1 Discussion Guide
     11.2 Recent Developments
     11.3 Introducing RT: Real-Time Market Intelligence
     11.4 Available Customizations
     11.5 Related Reports


List of Tables (92 Tables)

Table 1 Impact of Market Dynamics
Table 2 Subsea Production System Market Size, By Component, 2013Ė2020 (USD Million)
Table 3 Surf Market Size, By Type, 2013-2020 (USD Million)
Table 4 Surf Market Size, By Region, 2013-2020 (USD Million)
Table 5 Subsea Tree Market Size, By Region, 2013-2020 (USD Million)
Table 6 Subsea Control Systems Market Size, By Type, 2013-2020 (USD Million)
Table 7 Subsea Control Systems, By Region, 2013-2020 (USD Million)
Table 8 Subsea Manifolds, By Region, 2013-2020 (USD Million)
Table 9 Subsea Processing System Market Size, By Type, 2013Ė2020 (USD Million)
Table 10 Subsea Boosting System Market Size, By Region, 2013-2020 (USD Million)
Table 11 Subsea Separation System Market Size, By Region, 2013-2020 (USD Million)
Table 12 Subsea Systems Market Size, By Region, 2013-2020 (USD Million)
Table 13 Subsea Production System Market Size, By Region, 2013-2020 (USD Million)
Table 14 North America: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 15 North America: Surf Market Size, By Country, 2013-2020 (USD Million)
Table 16 North America: Subsea Trees Market Size, By Country, 2013-2020 (USD Million)
Table 17 North America: Subsea Control System Market Size, By Country, 2013-2020 (USD Million)
Table 18 North America: Subsea Manifolds Market Size, By Country, 2013-2020 (USD Million)
Table 19 North America: Subsea Production System Market Size, By Country, 2013-2020 (USD Million)
Table 20 U.S.: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 21 U.S.: Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Table 22 Canada: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 23 Mexico: Subsea Production System Market Size, By Component 2013-2020 (USD Million)
Table 24 South America: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 25 South America: Surf Market Size, By Country, 2013-2020 (USD Million)
Table 26 South America: Subsea Trees Market Size, By Country, 2013-2020 (USD Million)
Table 27 South America: Subsea Control System Market Size, By Country, 2013-2020 (USD Million)
Table 28 South America: Subsea Manifolds Market Size, By Country, 2013-2020 (USD Million)
Table 29 South America: Subsea Production System Market Size, By Country, 2013-2020 (USD Million)
Table 30 Brazil: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 31 Brazil: Subsea Systems Market Size, By Systems, 2013-2020 (USD Million)
Table 32 Venezuela: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 33 Rest of South America: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 34 Europe: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 35 Europe: Surf Market Size, By Country, 2013-2020 (USD Million)
Table 36 Europe: Subsea Trees Market Size, By Country, 2013-2020 (USD Million)
Table 37 Europe: Subsea Control System Market Size, By Country, 2013-2020 (USD Million)
Table 38 Europe: Subsea Manifolds Market Size, By Country, 2013-2020 (USD Million)
Table 39 Europe: Subsea Production System Market Size, By Country, 2013-2020 (USD Million)
Table 40 Norway: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 41 Norway: Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Table 42 U.K.: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 43 U.K.: Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Table 44 Netherlands: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 45 Rest of Europe: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 46 Middle East: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 47 Middle East: Surf Market Size, By Country, 2013-2020 (USD Million)
Table 48 Middle East: Subsea Trees Market Size, By Country, 2013-2020 (USD Million)
Table 49 Middle East: Subsea Control System Market Size, By Country, 2013-2020 (USD Million)
Table 50 Middle East: Subsea Manifolds Market Size, By Country, 2013-2020 (USD Million)
Table 51 Middle East: Subsea Production System Market Size, By Country, 2013-2020 (USD Million)
Table 52 Iran: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 53 UAE: Subsea Production System Market Size, By Components, 2013-2020 (USD Million)
Table 54 Saudi Arabia: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 55 Qatar: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 56 Rest of the Middle East: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 57 Africa: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 58 Africa: Surf Market Size, By Country, 2013-2020 (USD Million)
Table 59 Africa: Subsea Trees Market Size, By Country, 2013-2020 (USD Million)
Table 60 Africa: Subsea Control System Market Size, By Country, 2013-2020 (USD Million)
Table 61 Africa: Subsea Manifolds Market Size, By Country, 2013-2020 (USD Million)
Table 62 Africa: Subsea Production System Market Size, By Country, 2013-2020 (USD Million)
Table 63 Angola: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 64 Angola: Subsea Systems Market Size, By Systems, 2013-2020 (USD Million)
Table 65 Nigeria: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 66 Ghana: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 67 Equatorial Guinea: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 68 Equatorial Guinea: Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Table 69 Rest of Africa: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 70 Asia-Pacific: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 71 Asia-Pacific: Surf Market Size, By Country, 2013-2020 (USD Million)
Table 72 Asia-Pacific: Subsea Trees Market, By Country, 2013-2020 (USD Million)
Table 73 Asia-Pacific: Subsea Control System Market Size, By Country, 2013-2020 (USD Million)
Table 74 Asia-Pacific: Subsea Manifolds Market Size, By Country, 2013-2020 (USD Million)
Table 75 Asia-Pacific: Subsea Production System Market Size, By Country, 2013-2020 (USD Million)
Table 76 China: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 77 India: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 78 Malaysia: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 79 Indonesia: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 80 Australia: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 81 Australia: Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Table 82 Rest of Asia-Pacific: Subsea Production System Market Size, By Component, 2013-2020 (USD Million)
Table 83 Contracts & Agreements, 2012-2015
Table 84 New Product Development, 2012-2015
Table 85 Mergers & Acquisitions, 2012-2015
Table 86 Expansions, 2012-2015
Table 87 Other Developments, 2012-2015
Table 88 Mergers & Acquisitions, 2012-2014
Table 89 Contracts & Agreements, 2012-2014
Table 90 New Product Launches, 2013-2014
Table 91 Expansions, 2012-2013
Table 92 Others, 2012-2015


List of Figures (70 Figures)

Figure 1 Markets Covered: Subsea Systems
Figure 2 Subsea Systems Market: Research Design
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown & Data Triangulation
Figure 5 Limitations of Research Study
Figure 6 Europe Occupied the Largest Market Share in 2014
Figure 7 Subsea Systems Market Snapshot (2015 vs 2020): Europe is Expected to Exhibit the Highest Growth Rate in the Forecast Period
Figure 8 Subsea Production System is the Largest Segment, By Component
Figure 9 Surf Market is Expected to Dominate the Subsea Production System Market in the Next Five Years
Figure 10 FMC Technologies is the Most Active Company in Terms of Market Developments During 2012-2015
Figure 11 Rising Deep Water Drilling is Likely to Boost the Subsea Systems Market
Figure 12 Surf is Expected to Hold the Largest Market Share During 2015-2020
Figure 13 Subsea Control System Accounted for the Maximum Share in the Subsea Systems Market, 2014
Figure 14 Europe Held A Market Share of 28.97% in 2014
Figure 15 Developing Economies (African Region) are Expected to Grow at the Highest Rate
Figure 16 Europe is Expected to Hold the Largest Share in Subsea Production System
Figure 17 Subsea Systems Market Segmentation, By Subsea Systems & Region
Figure 18 Growing Focus in Deep Water Drilling is Driving the Subsea Systems Market
Figure 19 Regional Distribution of Undiscovered Arctic Region Oil Resources
Figure 20 Subsea Systems Market: Supply Chain Analysis
Figure 21 Porterís Five Forces Analysis: Subsea Systems Market
Figure 22 Subsea Production Systems Market Share (Value), By Component, 2014
Figure 23 Subsea Trees is Expected to Grow With the Highest CAGR During the Forecast Period
Figure 24 Surf Market Share (Value), By Type, 2014
Figure 25 Surf Market Share (Value), By Region, 2014
Figure 26 Subsea Tree Market Share (Value), By Region, 2014
Figure 27 Subsea Control Systems Market Share (Value), By Type, 2014
Figure 28 Subsea Control Systems (Value), By Region, 2014
Figure 29 Subsea Manifolds (Value), By Region, 2014
Figure 30 Subsea Processing System Market Share (Value), By Type, 2014
Figure 31 Subsea Injection System is Expected to Grow at the Fastest Pace, 2015-2020
Figure 32 Subsea Boosting System Market Share (Value), By Region, 2014
Figure 33 Subsea Separation System Market Share (Value), By Region, 2014
Figure 34 Subsea Separation System Market, By Region, 2015-2020 (USD Million)
Figure 35 Subsea Injection System Market Share (Value), By Region, 2014
Figure 36 Subsea Injection System Market, By Region, 2015-2020 (USD Million)
Figure 37 Subsea Compression System Market, By Region, 2015-2020 (USD Million)
Figure 38 Regional Snapshot of Subsea Systems Market (2015-2020): African Region is Expected to Grow at the Highest CAGR
Figure 39 North America: Subsea Processing System Market, By Type, 2013-2020 (USD Million)
Figure 40 South America: Subsea Injection System Market is Expected to Grow at Highest CAGR During the Forecast Period
Figure 41 Europe Subsea Systems Market Snapshot
Figure 42 Europe: Subsea Processing System Market Size, By Type, 2013-2020 (USD Million)
Figure 43 Middle East: Subsea Processing System Market Size, By Type, 2013-2020 (USD Million)
Figure 44 UAE Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Figure 45 Africa: Subsea Systems Market Snapshot
Figure 46 Africa: Subsea Processing System Market Size, By Type, 2013-2020 (USD Million)
Figure 47 Asia-Pacific: Subsea Processing System Market Size, By Type, 2013-2020 (USD Million)
Figure 48 China: Subsea Systems Market Size, By System, 2013-2020 (USD Million)
Figure 49 Companies Adopted Contracts & Agreements and New Product/Service/Technology Development to Capture the Market , 2012-2015
Figure 50 Market Leaders Based on Recent Developments, 2012-2015
Figure 51 Market Evaluation Framework: Contracts & Agreements, Have Fuelled the Growth of Companies During 2012-2015
Figure 52 Regional Revenue Mix of Top Five Players
Figure 53 Aker Solutions: Company Snapshot
Figure 54 SWOT Analysis: Aker Solutions
Figure 55 FMC Technologies: Company Snapshot
Figure 56 SWOT Analysis: FMC Technologies
Figure 57 National Oilwell Varco: Company Snapshot
Figure 58 SWOT Analysis: National Oilwell Varco
Figure 59 Oceaneering International, Inc.: Company Snapshot
Figure 60 SWOT Analysis: Oceaneering International, Inc.
Figure 61 Technip: Company Snapshot
Figure 62 SWOT Analysis: Technip
Figure 63 GE Oil & Gas: Company Snapshot
Figure 64 Siemens AG: Company Snapshot
Figure 65 ABB Ltd.: Company Snapshot
Figure 66 Dril-Quip Inc.: Company Snapshot
Figure 67 Kongsberg: Company Snapshot
Figure 68 Nexans SA: Company Snapshot
Figure 69 Parker Hannifin Corporation: Company Snapshot
Figure 70 Vallourec: Company Snapshot

Global subsea systems market is projected to reach USD 20.5 Billion by 2020 from an estimated USD 15.9 Billion in 2015. Increasing oil discoveries in emerging economies such as Asia and Africa are major drivers to this market. The growth in emerging economies is attributed to increasing capital expenditures in the countries such as, China, India, Nigeria, Angola, Ghana, and Equatorial Guinea. Kenya, Tanzania, and Mozambique. Increasing deep water drilling activities across the globe is also another major driver for the subsea systems market.

Subsea systems include both production and processing systems. Production systems comprise of equipment such as, Subsea Umbilicals Risers Flowlines (SURF), subsea trees, subsea control systems, and subsea manifolds which are situated on the sea floor which are applied in offshore oil & gas fields. While subsea processing systems are used in offshore wells to the increase the production through effective field management. Subsea processing systems comprise of subsea boosting, subsea separation, subsea injection, and subsea compression equipment which are used in the application of hydrocarbon processing at the seabed.

Europe leads the subsea systems market having the largest estimated market share in 2015 and will continue its dominance till 2020. Major reforms by U.K. and Norway governments for increasing oil production providing a healthy growth for subsea systems market. Major subsea compression system projects are in pipeline in the North Sea which would further positively contribute to the growth of subsea systems market.

Africa held the second largest market share in subsea systems market. It is also the fastest growing market with a CAGR of 5.68% during the forecasted period. This growth is mainly due to the rising investments in major oil producing African nations including Angola, Ghana, Nigeria and Equatorial Guinea.

Subsea Systems Market

Subsea systems market report is also analyzed with respect to Porter's Five Force model. Analysis of the sectorís value chain and the various factors affecting the stages of the chain has been tracked to assess and evaluate Five Forces of the Porterís model. In addition, the report also has the in-depth focus on the competitive landscape for major market players. Key developments have been mapped against the market players involved to determine the growth strategies implemented by key players within the segment. The report presents a comprehensive study of major market drivers, restraints, opportunities, and challenges to understand and evaluate the market.

Leading players in the industry, based on their recent developments and other strategic industrial activities have been studied and analyzed. Active key players include FMC Technologies (U.S.), GE Oil & Gas (U.S.), Aker Solutions (Norway), One Subsea (U.S.), and Kongsberg Oil & Gas Technologies (Norway), and others. In terms of growth strategies, key market players have been focussing on winning more number of contracts & agreements to increase their market share. New product launches are the second most commonly adopted strategy by the key market players in the industry.

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