Taste Modulators Market by Type (Sweet Modulators, Salt Modulators, Fat Modulators), Application (Food, Beverages, Pharmaceutical), and Region (North America, Europe, Asia-Pacific, South America, RoW) - Global Forecast to 2028
[291 Pagees Report] According to MarketsandMarkets, the global Taste modulators market size is estimated to be valued at USD 1.4 billion in 2023 and is projected to reach USD 2.0 billion by 2028, recording a CAGR of 7.4%. This growth is primarily attributed to the increasing demand for processed and convenience foods. As consumers seek longer shelf life, enhanced taste, and appealing visual attributes, the food industry relies on additives. Their multifunctional roles in improving texture, flavor, and preservation contribute significantly to this expansion.
The expanding business has offered lucrative business opportunities to the players who are operating in the market segments. For instance, in November 2022, Tate & Lyle launched ERYTESSE Erythritol, its range of sugar substitutes with the introduction of ERYTESSE Erythritol. This expansion of its sweet modulators portfolio demonstrates Tate & Lyle’s commitment to meeting the diverse needs of consumers and food manufacturers. Other key players like Cargill, Incorporated have capitalized on this by making strategic partnerships. For instance, Cargill's collaboration with Barcelona-based food tech company Cubiq Foods focuses on co-developing plant-based fat ingredients. This strategic partnership accelerates the commercialization of novel fat technologies, enhancing flavor, reducing total fat, and meeting consumer expectations in the plant-based meat and alternative dairy sectors. Cargill's investment and global application knowledge position them to drive the development of next-gen plant-based products. This reinforces its commitment to sustainable ingredient innovation in the Taste modulators market.
The overall taste modulators market is classified as a competitive market, with the key players, namely DSM (Netherlands), IFF (US), Givaudan (Switzerland), Kerry Group PLC (Ireland), Ingredion (US) occupying 35-40% of the market share.
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Taste Modulators Market Dynamics
Drivers: Increase in consumer demand for reduced-calorie products retaining the taste of sugar
In developed countries, the demand for healthier, low-caloric foods and sweeteners has been on the rise to tackle the adverse health effects of predominantly sedentary lifestyles. As consumer demand for healthy food products increases to reduce their calorie intake, they prefer low-calorie foods. Most health-conscious consumers prefer sugar substitutes because they contain fewer calories than regular sugar. Consumption of sugar substitutes is an easy way to reduce calorie intake and stay healthy, which makes consumers search for alternatives to regular sugar.
Sugar substitutes such as high-intensity sweeteners reduce the concentration of sucralose while maintaining the intensity of sweetness. However, they exhibit off-tastes in the final product. Sweet modulators help eliminate these off-tastes while maintaining the low-calorie content of food and beverages.
Restraints: Stringent regulations and international standards for sweet- and salt-reducing ingredients
International bodies such as the World Health Organization (WHO); Food and Drug Administration (FDA); National Food Safety and Quality Service (SENASA), Argentina; Canadian Food Inspection Agency (CFIA), US; and Committee on the Environment; Public Health and Food Safety (EU) are associated with food safety regulations. These organizations have control over the use of different chemicals and materials used in food processing, directly or indirectly.
Sweetener products are subjected to rigorous safety and health checks. Regulatory bodies have conducted various studies in order to measure and assess the impact of these products on humans. Based on the results, products are classified, and the daily intake allowance (DIA) has been set. Standards established by agencies for classification and usage levels differ from respective authoritative bodies and pose a serious challenge to companies for streamlining product developments. Typically, European laws are stringent with artificial sweeteners, whereas US regulations favor the introduction of novel sweeteners irrespective of the origin.
Opportunities: Extensive research on Positive Allosteric Modulators (PAMs)
Positive allosteric modulators (PAMs) for sweet taste receptors are unique and represent a significant breakthrough in the effort to control caloric intake. PAMs do not exhibit any sweet taste on their own, simplifying the interpretation of enhancement properties. PAMs can enhance the sweetness using a low concentration of a modulator cost-effectively, maintaining the original taste of sugar without any increase in caloric value. Therefore, the continuous search for additional selective enhancers for other commercially relevant sweeteners acting within the Venus flytrap domain (VFT) of the sweet taste receptor could revolutionize the field of flavor development and sweetened products.
Challenges: Ambiguity regarding the health effects of sugar substitutes
Sweet taste modulators dominated the market as they are widely used in sugar substitutes to eliminate the metallic and bitter taste in the final product. However, the benefits and adverse effects of sugar substitutes are an ongoing subject of research and discussion. No regulatory body has declared sugar substitutes to be completely harmless for consumption as they do not have substantial evidence that they lead to health problems.
There are no standard regulations implemented on sweet modulators, and they vary with countries across the globe. For instance, The American Heart Association (AHA) and American Diabetes Association (ADA) have given cautious indications regarding the use of artificial sweeteners as a substitute for sugar. On the other hand, the FDA has approved some artificial sweeteners, including saccharin, aspartame, acesulfame potassium (Ace-K), sucralose, neotame, and Advantage. Research linking the use of sugar substitutes to various health problems is the biggest restraint to the sugar substitute market, which in turn impacts the growth of the taste modulators market.
The Taste Modulators Market Ecosystem
By type, the Sweet Modulators segment accounts highest market share Taste Modulators market during the forecast period.
The global shift towards healthier eating habits has led consumers to seek reduced sugar options without compromising on taste. Sweet modulators offer an effective solution by enhancing sweetness perception while allowing for sugar reduction in various food and beverage products. Secondly, the rising prevalence of health issues like obesity and diabetes has intensified the demand for sugar substitutes, propelling the dominance of sweet modulators. Additionally, ongoing advancements in sweet modulation technologies ensure the development of high-quality products, addressing consumer preferences for natural and clean-label sweeteners. The versatility of sweet modulators across diverse applications, from confectionery to beverages, further solidifies their market leadership, offering a comprehensive solution to manufacturers seeking to meet both taste and health-conscious consumer demands.
By application, the food segment accounts for a significant market share in the Taste modulators market.
Consumers increasingly prioritize healthier dietary choices; food manufacturers are compelled to reformulate their products by reducing salt, sugar, and fat content. Taste modulators play a crucial role in achieving this without compromising the overall flavor profile, thus addressing the growing demand for healthier food options. The versatile application of taste modulators across a wide range of food categories, including snacks, dairy, and processed foods, contributes to their prominence in the food segment. Furthermore, the emphasis on clean-label and natural ingredients in food products aligns with taste modulators, which can provide an improved sensory experience without resorting to artificial additives. The intersection of health-conscious consumer preferences, regulatory pressures, and the need for product innovation solidifies the food segment's substantial market share in the taste modulators landscape.
Asia Pacific is poised to experience the highest CAGR in the Taste modulators market during the forecast period.
The region's remarkable economic growth has led to increased consumer purchasing power, which, in turn, has boosted demand for processed foods and beverages. The escalating urbanization and evolving dietary preferences in the region play a pivotal role in propelling the adoption of taste modulators. Consumers' heightened preference for healthier food options, coupled with the proactive response from regional food manufacturers, propels the demand for taste modulation technologies. The robust food processing industry and the emergence of innovative culinary concepts further fuel the widespread incorporation of taste modulators across diverse food and beverage categories. As Asia Pacific aligns with global health trends, emphasizing reduced sugar, salt, and fat content, the demand for taste modulators is set to witness a substantial upswing. These factors collectively position Asia Pacific as a pivotal driver for the anticipated robust growth in the taste modulators market during the forecast period.
Asia Pacific: Taste Modulators Market Snapshot
Key Market Players
Key players in this market include DSM (Netherlands), IFF (US), Givaudan (Switzerland), Kerry Group PLC (Ireland), Ingredion (US), Symrise (Germany), Sensient Technologies Corporation (US), Tate & Lyle PLC (UK), Corbion (Netherlands), Takasago International Corporation (Japan), Icon Foods (US), Carmi Flavor & Fragrance Co., Inc. (US), Cargill Incorporated (US), MANE (France), and ADM (US)
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Report Metric |
Details |
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Market size estimation |
2023–2028 |
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Base year considered |
2022 |
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Forecast period considered |
2023–2028 |
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Units considered |
Value (USD), Volume (Million Ton) |
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Segments Covered |
Type, Application, and Region |
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Regions covered |
North America, Europe, Asia Pacific, South America, and Rest of the World |
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Companies studied |
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Recent Developments
- In October 2023, Cargill experienced double-digit growth 2023 and concentrated on expanding in South India by investing USD 35 million in a Nellore manufacturing facility. During this period, Cargill prioritized supply chain resilience and quality to navigate inflationary pressures, aiming for long-term sustainable growth in India's evolving food market.
- In September 2023, Tate & Lyle (UK) partnered with IMCD (Belgium) in Finland and the Baltic region, expanding their ingredient distribution. This collaboration would help Tate & Lyle (UK) to expand the geographical reach of its sweeteners business to Finland and the Baltic region, thereby expanding its market share.
- In March 2023, ADM announced the signing of a joint venture agreement with Marel, a prominent provider of advanced food processing solutions. The purpose of this collaboration is to establish an innovation center at the esteemed Wageningen Campus in the Netherlands, which is known as the heart of the country's food valley. Its opening is subject to regulatory approvals and is expected to take place in the latter half of 2024. It is specifically designed to facilitate the partnership between food manufacturers, food scientists, extrusion experts, and culinary professionals.
Frequently Asked Questions (FAQ):
What are the key applications considered in the study for major Taste modulators, and which segments within North America's food application are projected to experience promising growth?
The study focuses on three major applications: food, beverages and pharmaceuticals. Within North America's food application, the subsegment of Confectionery Products emerges as the dominant category, showcasing promising growth potential in the projected market trends.
Is there customizable information available specific to the European beverage market within the Taste modulators study, and if so, what details are provided?
Yes, Certainly, customization options are available for the European market across different segments, encompassing market size, dynamics, forecasts, competitive landscape, and company profiles. Exclusive insights will be offered for the specified European countries below:
- Germany
- France
- UK
- Italy
- Spain
- Netherlands
- Poland
- Rest of Europe (Belgium, Austria, Denmark, and other EU and non-EU countries.)
Could you highlight the opportunities identified in the study that are expected to fuel the future growth of the Taste modulators market?
The global Taste modulators market is characterized by the following opportunities:
Customization Solutions for Small and Medium Enterprises (SMEs): Tailoring taste modulators to meet the specific needs of SMEs in the food and beverage industry offers a lucrative opportunity. Providing cost-effective and versatile solutions for smaller-scale producers enhances market accessibility and fosters industry growth.
Integration of Artificial Intelligence (AI) in Taste Design: The incorporation of AI technologies for taste profiling and design represents an opportunity for taste modulator developers. Utilizing machine learning algorithms to predict and create flavor profiles aligns with the industry's quest for precision and innovation, fostering a competitive edge in the market.
Among the regions studied, which one is anticipated to exhibit the CAGR for the Taste modulators market?
Asia Pacific is anticipated to exhibit the highest CAGR for the Taste modulators market at 9.1%. This projection is attributed to factors such as evolving consumer preferences, urbanization, proactive industry response, and the embrace of global health trends.
What is the expected CAGR range projected for the Taste modulators market during the period 2023-2028, as outlined in the study?
The Taste modulators market is expected to record a CAGR of 7.4 % during the period 2023-2028. .
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This research involves the extensive use of secondary sources; directories; and databases (Bloomberg and Factiva) to identify and collect information useful for a technical, market-oriented, and commercial study of the Taste Modulators market. In-depth interviews were conducted with various primary respondents, such as key industry participants, Subject Matter Experts (SMEs), C-level executives of key market players, and industry consultants, to obtain and verify critical qualitative and quantitative information and to assess prospects.
Secondary Research
In the secondary research process, various sources, such as the Food and Agricultural Organization (FAO), United States Department of Agriculture (USDA), U.S. Food and Drug Administration (FDA) U.S. Food and Drug Administration (FDA), European Food Safety Authority (EFSA), World Health Organization (WHO), Consumer Healthcare Products Association (CHPA), European Federation of Associations of Health Product Manufacturers (EHPM), Canadian Health Food Association (CHFA), and Health Food Manufacturers' Association (HFMA), associations were referred to identify and collect information for this study. The secondary sources also include journals, press releases, investor presentations of companies, whitepapers, certified publications, articles by recognized authors and regulatory bodies, trade directories, and paid databases.
Primary Research
The Taste Modulators market encompasses various stakeholders involved in the supply chain, raw material manufacturers, raw material suppliers, regulatory organizations, and research institutions. To gather comprehensive information, primary sources from both the supply and demand sides were engaged. Primary interviewees from the supply side consisted of manufacturers, distributors, importers, and technology providers involved in the production and distribution of Taste Modulators. On the demand side, key opinion leaders, executives, and CEOs of companies in the Taste Modulators industry were approached through questionnaires, emails, and telephonic interviews. This approach ensured a comprehensive and well-rounded understanding of the Taste Modulators market from various perspectives.
To know about the assumptions considered for the study, download the pdf brochure
To know about the assumptions considered for the
The top-down and bottom-up approaches were used to estimate and validate the market’s and various dependent submarkets’ size. The research methodology used to estimate the market size includes extensive secondary research of key players, reports, reviews, and newsletters of top market players, along with extensive interviews from leaders, such as CEOs, directors, and marketing executives.
Global Taste Modulators Market Size: Bottom-Up Approach
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Global Taste Modulators market Size: Top-Down Approach
Global Taste Modulators market size estimation: SUPPLY SIDE
Data Triangulation
The data triangulation and market breakdown procedures explained above were implemented, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for various market segments and subsegments. The data was triangulated by studying various factors and trends from the demand and supply sides. Along with this, the market size was validated using both the top-down and bottom-up approaches.
Market Definition
Taste modulators are substances used to restore any change in taste caused by using alternative food ingredients, providing the desired taste perception to a product. Sweet, salt, and fat modulators are available to compensate for the changes in taste that occur because of the use of low-calorie sugar substitutes, low-sodium salts, and fat reducers, respectively. These substances mask and modulate the taste of the respective substitutes, ensuring that the primary tastes of un-modified sugar, salt, and fat are emulated, in the absence of their presence.
Though the primary role of taste modulators involves the quality of taste, they also play a role in modulating the texture and mouthfeel of the food & beverage products that they are used in. Even though these substances play a role in changing more features than just the taste of a food or beverage product, it is important to note that these substances are not the same as flavor modulators.
Key Stakeholders
- Taste modulator manufacturers and processors
- Taste modulators traders, distributors, and suppliers
- Food product manufacturers, processors, and traders
- Food ingredient manufacturers, processors, and traders
- Organizations such as the Food and Drug Administration (FDA), the US Department of Agriculture (USDA), the European Food Safety Agency (EFSA), and The International Food Additives Council (IFAC)
- Government and research organization
- Associations. regulatory bodies, and other industry-related bodies:
- Food Processing Suppliers Association (FPSA)
- Center for Innovative Food Technology (CIFT)
- Food and Drug Administration (FDA)
- European Food Safety Agency (EFSA)
- The National Association of Flavors and Food-Ingredient Systems (NAFFS)
Report Objectives
- To define, segment, and project the global market for Taste Modulators on the basis of type, application, and region
- To provide detailed information regarding the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
- To strategically analyze the micro markets with respect to individual growth trends, future prospects, and their contribution to the total market
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape of the market leaders
- To project the size of the market and its submarkets, in terms of value with respect to the regions (along with the key countries)
- To strategically profile the key players and comprehensively analyze their market position and core competencies
- To analyze competitive developments in the Taste Modulators market, including joint ventures, mergers & acquisitions, new product developments, and research & development activities
Report Scope:
Taste Modulators market:
By Type
- Sweet Modulators
- Salt Modulators
- Fat Modulators
By Application
-
Food
- Confectionery Products
- Bakery Products
- Dairy Products
- Snacks & Savory Products
- Meat Products
- Other Food Applications
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Beverages
- Non-Alcoholic Beverages
- Alcoholic Beverages
- Pharmaceutical
By Region
- North America
- Europe
- Asia Pacific
- South America
- Rest of the World
Available Customizations
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
The following customization options are available for the report:
Product Analysis
- Product Matrix, which gives a detailed comparison of the product portfolio of each company
Geographic Analysis
With the given market data, MarketsandMarkets offers customizations according to company-specific scientific needs.
- Further breakdown of the Rest of the European Taste Modulators market, by key country
- Further breakdown of the Rest of the Asia Pacific Taste Modulators market, by key country
- Further breakdown of the Rest of South America Taste Modulators market, by key country
Company Information
- Detailed analyses and profiling of additional market players
Generating Response ...
Growth opportunities and latent adjacency in Taste Modulators Market