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Rich Communication Services (RCS) Market worth $5,749.6 Million by 2019
The report "Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)" defines and segments the global RCS market into various sub-segments with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving the market, various restraints, and opportunities impacting it along with the adoption trends.
Browse 72 market data tables and 56 figures spread through 152 pages and in-depth TOC on “Rich Communications Services Market by MNO Services (Chat, Content Sharing, VoIP, IP Video Call, File Transfer, Social Presence Sharing), & Infrastructure Service Providers by Deployment (Cloud, On-Premise) - Worldwide Forecasts and Analysis (2014 - 2019)”
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The massive adoption of high speed broadband services has been beneficial for mobile operators through the creation of enhanced sources of income for it. The biggest challenge for the Rich Communication Services (RCS) market is theincreasing the competition from Over-The-Top (OTT) players which offer Internet-based services making it difficult for mobile operators to offer traditional services such as voice and messaging. The mobile operators in the RCS market space are constantly designing and innovatingthe communication services.As a result, traditional services are evolving into multimedia-based services. The RCS market is consolidated with big players such as Acision, Alcatel-Lucent, Comverse, Ericsson, Genband, Huawei, Interop Technologies, Mavenir Systems, Nokia Solutions and Networks, and SAP. The competition from these big players further makes it difficult for small vendors to enter the RCSmarket.
The major factors driving this market are the influence of social networks, customer retention, global interoperability and collaboration between the carriers, and benefits from investments in IP Multimedia Subsystem (IMS) and Long Term Evaluation (LTE). The competition of OTT players is one of the restraints for mobile operators along with lack of awareness among organizations about the deployment and usage. Hence,cloud-based deployment services will prove to be more useful and can seize this opportunity by providing simpler solutions toenterprise users and consumers. Integrated communication and video services and mobile content administration are other opportunities for organizations and small business units.The RCS suite mainly focuses on the implementation of applications and services that offer a convergent and rich communication experience.
Some of the benefits thatRCSoffers to organizations includeinteroperability across any operator network, integrated voice and video services, richer communication experience, and the ability to connect to anyone and anywhere with an enabled handset.
For enterprise users, RCS offers a business policy allowing personalization while maintaining the commercial panel for the company’s communications and applications. For consumers, RCS has the opportunity to merge voice and SMS with instant messaging and video sharing across all devices and networks.
MarketsandMarkets broadly segments the global RCS Market by regions as North America (NA), Asia-Pacific (APAC), Europe (EU), Middle East and Africa (MEA), and Latin America (LA); by services aschat, content sharing, voice over Internet protocol, IP video call, file transfer, and social presence sharing; by user type asenterprise user and consumer; by deployment model ascloud and on-premise.
MarketsandMarkets forecasts the global RCS Market to grow from $596.3 Million in 2013 to $5,749.6 Million in 2019. Europe is expected to be the largest market in terms of market size, while Asia-Pacific and Latin America are expected to experience an increase in market traction during the forecasted period.
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