Rich Communication Services (RCS) Market

Rich Communication Services (RCS) Market by Application (Advertising Campaign, Content Delivery, and Integrated Solutions), End-User (Consumers and Enterprises), Enterprise Size, Enterprise Vertical, and Region - Global Forecast to 2024

Report Code: TC 2679 Nov, 2019, by marketsandmarkets.com

[143 Pages Report] The global Rich communication services market size is projected to grow from USD 4.5 billion in 2019 to USD 10.6 billion by 2024, at a CAGR of 18.9% during 2019–2024. Major growth factors for the market include Increasing investments on digital marketing across the verticals

Rich Communication Services Market

Large enterprise to hold the largest market size during the forecast period

Large enterprises usually have the necessary resources to carry multiple operations, which may include separate business units to concentrate on advertising and marketing. Easy availability of resources and funds makes it easy for large enterprises to adopt upcoming technologies as a part of their marketing and advertising strategy.

RCS for healthcare enterprise vertical to record the fastest growth rate during the forecast period

Most of the hospitals and doctors are already adopting patient engagement solutions, which are primarily powered through OTT applications, which are now thereby offloaded to RCS messaging to provide diagnostic test results, appointment reminders, claim status, health tips, payment reminders, and location lookup as well as to improve the overall patient experience. The increasing world population, lifestyle change, and awareness about health-related issues have all contributed to the massive growth in healthcare.

Rich Communication Services Market

APAC to record the highest growth rate during the forecast period

The growth driver for RCS in the APAC region is increasing population, rising smartphone connections, increasing the mobile payments, growing the retail industry, and the use of advanced SMS systems for marketing and customer relationship management. Many mobile engagement and communications providers in this region have partnered with various telecom operators to provide rich, personalized multimedia content to their customers.

Rich Communication Services Market Players:

Key market players profiled in this report Google (US), China Mobile Limited (Spain), AT&T Inc. (US), Sprint Corporation (US), Deutsche Telekom AG (Germany), Vodafone Group plc (UK), Verizon (US), Telefonica (US), Orange Business (US), KDDI (Japan), Slovak Telekom (Slovakia), TELIT (Italy), SK Telecom (South Korea), Telstra (Australia), LG U+ (South Korea), Celcom (Malaysia), Freedom Mobile (Canada), Rogers (Canada), T-Mobile (US), and O2 (UK).

Scope of the Rich Communication Services Market Report

Report Metrics

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Billion (USD)

Segments covered

Applications (Advertising Campaign, Content Delivery, Integrated Solutions, Others ) End Users (Consumers, Enterprises), Enterprise Size (SME’s, Large Enterprises), Enterprise Vertical, and Region

Geographies covered

North America, Europe, APAC, MEA, and Latin America

Companies covered

Google (US), China Mobile Limited (Spain), AT&T Inc. (US), Sprint Corporation (US), Deutsche Telekom AG (Germany), Vodafone Group plc (UK), Verizon (US), Telefonica (US), Orange Business (US), KDDI (Japan), Slovak Telekom (Slovakia), TELIT (Italy), SK Telecom (South Korea), Telstra (Australia), LG U+ (South Korea), Celcom (Malaysia), Freedom Mobile (Canada), Rogers (Canada), T-Mobile (US), and O2 (UK).

The research report categorizes the rich communications services market to forecast the revenues and analyze trends in each of the following subsegments:

By Component

  • Applications
    • Advertising campaign
    • Content delivery
    • Integrated solutions
    • Others
  • End users
    • Consumers
    • Enterprises
      • SME’s
      • Large enterprises
  • Enterprise Vertical
    • BFSI
    • Telecom and IT
    • Media and Entertainment
    • Tourism and Logistics
    • Retail and eCommerce
    • Healthcare
    • Others (Government and Utilities)

Rich Communication Services Market  By Region

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Recent Developments

  1. In March 2019, Telefonica partnered with CK Hutchison, the renowned multinational conglomerate. The partnership aims to offer fixed, mobile, and other digital communication services to large enterprises and Multinational Companies (MNCs)
  2. In January 2019, Google rolled RCS chat on the Google Fi network and devices, as well as upgraded international data speeds to LTE. This service supports all Pixel phones, along with the Android One Moto X4, Moto G6, LG V35, and LG G7.
  3. In December 2018, Verizon launched “RCS” messaging and called it as Chat instead of RCS to make the feature marketable to broad audience’s space. Verizon integrated its RCS messaging only with Google Pixel 3 and 3 XL.
  4. In December 2018, Telefonica Deutschland extended its partnership with Telefonica International Wholesale Services (TIWS). As per the deal, TIWS would be responsible for Telefonica Deutschland’s all international and IPX services.
  5. In November 2018, AT&T upgraded an early proprietary version of RCS for Android implementation to global GSMA standards.
  6. In March 2018, Deutsche Telekom introduced the RCS service for Magyar Telekom’s residential and enterprise customers. This new messaging service supplements the still frequently used text message, which has been available for 25 years, as well as the MMS image forwarding service, with new functions: internet-based individual and group chat, HD quality photo, video sharing, file sending, own geographical location sharing, or even group message sending options.

Key Questions Addressed by the Report

  • What are the opportunities in the Rich Communication Services Market ?
  • What is the competitive landscape in the market?
  • What are the data regulations that will impact the market?
  • What are the primary growth factors for the RCS market in North America?
  • What are the dynamics of the market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 18)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Inclusions and Exclusions
    1.4 Market Scope
           1.4.1 Market Segmentation
           1.4.2 Regions Covered
    1.5 Years Considered for the Study
    1.6 Currency Considered
    1.7 Stakeholders

2 Research Methodology (Page No. - 22)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakup of Primary Profiles
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Global RCS Market Size Estimation Methodology and Key Assumptions
           2.3.1 Method 1: Based on the Companies’ Revenue Generation From A2p Messaging Service for Digital Marketing and Advertising (Top-Down Approach)
           2.3.2 Method 2: Vertical-Level, Bottom-Up Approach
    2.4 Market Forecast
    2.5 Competitive Leadership Mapping Research Methodology
    2.6 Assumptions for the Study
    2.7 Limitations of the Study

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Global Rich Communication Services Market
    4.2 Market By Application, 2019
    4.3 North America: Market By Enterprise Size and End User, 2019
    4.4 Asia Pacific: Market By Enterprise Size and End User, 2019

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Number of Advertising and Marketing Companies
           5.2.2 Restraints
                    5.2.2.1 Limited Capability to Offer End-To-End Encryption
                    5.2.2.2 Lack of Interoperability Between Oems and Carrier Networks
           5.2.3 Opportunities
                    5.2.3.1 Strict Regulations for Ott Messaging Services to Boost the Adoption of RCS
           5.2.4 Challenges
                    5.2.4.1 Difficulty to Cope With Ott Service Providers
                    5.2.4.2 Lower User Base Due to Proliferation of Messaging APPs
    5.3 Use Cases
    5.4 Enabling Technologies
           5.4.1 Artificial Intelligence
           5.4.2 Internet of Things

6 Rich Communication Services Market Analysis, By Application (Page No. - 41)
    6.1 Introduction
    6.2 Advertising Campaign
           6.2.1 Strong Marketing Activities on Digital Platforms to Boost RCS Adoption for Advertising Campaigns
    6.3 Content Delivery
           6.3.1 Growing Influence of Social Media Across Multitudes to Support Growth for Content Delivery
    6.4 Integrated Solutions
           6.4.1 Ease of Multichannel Communication Across the Globe to be the Major Market Driver for Integrated Solutions
    6.5 Others

7 Rich Communication Services Market Analysis, By End User (Page No. - 47)
    7.1 Introduction
    7.2 Consumers
           7.2.1 Growing Internet Penetration and Consequent Demand for Rich Media Delivery Platforms Within P2p to Support the Favorable Growth of RCS Among Consumers
    7.3 Enterprises
           7.3.1 Growing Proliferation of Digital Content Delivery Through A2p Messaging Services to Support Adoption Among Enterprises

8 Rich Communication Services Market Analysis, By Enterprise Size (Page No. - 51)
    8.1 Introduction
    8.2 Small and Medium-Sized Enterprises
           8.2.1 Small and Medium-Sized Enterprises to be Significant Revenue Contributors for Rich Communication Service Vendors in the Near Future
    8.3 Large Enterprises
           8.3.1 Easy Availability of Resources and Funds to Drive the Adoption of RCS Among Large Enterprises

9 Rich Communication Services Market Analysis, By Enterprise Vertical (Page No. - 56)
    9.1 Introduction
    9.2 Banking, Financial Services, and Insurance
           9.2.1 Authentications, Service Reminders, Policy Deliveries, and Other use Cases for Customer Engagement to Support Strong Adoption of RCS
    9.3 Telecom and IT
           9.3.1 Growing Number of Telecom Users and Increasing Number of It-Enabled Survivors to Drive the Market Growth in Telecom and IT Industry
    9.4 Media and Entertainment
           9.4.1 Rising Proliferation of Ott Media Players to Support the RCS Market Growth in Media and Entertainment Industry
    9.5 Tourism and Logistics
           9.5.1 Ticketing, Real-Time Location Status, and Delivery Updates are Some of the Prominent use Cases to Support RCS Adoption in Tourism and Logistics Industry
    9.6 Retail and Ecommerce
           9.6.1 Digital Marketing Pertaining to Consumer Goods and Online Platforms to Support the RCS Deployment in Retail and Ecommerce Industry
    9.7 Healthcare
           9.7.1 Real-Time Decision-Making for Patient Engagement Solutions to Drive the Need for RCS in Healthcare Industry
    9.8 Others

10 Geographic Analysis (Page No. - 65)
     10.1 Introduction
     10.2 North America
             10.2.1 United States
                       10.2.1.1 Increasing Number of Mobile Users and RCS-Enabled Devices to Drive the RCS Market in the US
             10.2.2 Canada
                       10.2.2.1 Increasing Number of RCS Users on Mnos’ Network to Boost the RCS Market in Canada
     10.3 Europe
             10.3.1 United Kingdom
                       10.3.1.1 Increasing Number of Partnerships to Propel the RCS Market in the UK
             10.3.2 Germany
                       10.3.2.1 Increasing Number of Mergers and Acquisitions By Market Players to Propel the RCS Market in Germany
             10.3.3 France
                       10.3.3.1 Need for Enhancing Customer Experience to Drive the RCS Market in France
             10.3.4 Rest of Europe
     10.4 Asia Pacific
             10.4.1 China
                       10.4.1.1 High Investments Mnos in Their Networks for Excellent Services to Boost the RCS Market in China
             10.4.2 Japan
                       10.4.2.1 Increasing Number of Service Launches and Partnerships to Drive the Growth of the RCS Market in Japan
             10.4.3 South Korea
                       10.4.3.1 Rising Need to Compete With the Ott Players to Boost the RCS Market in South Korea
             10.4.4 Rest of Asia Pacific
     10.5 Latin America
             10.5.1 Mexico
                       10.5.1.1 Increasing It Investments and the Presence of Leading Players to Drive the Growth of the RCS Market in Mexico
             10.5.2 Brazil
                       10.5.2.1 Need to Combat the Ott Threat to Drive the Adoption of RCS in Brazil
             10.5.3 Rest of Latin America
     10.6 Middle East and Africa
             10.6.1 Middle East
                       10.6.1.1 High Penetration Rate of Smartphones to Boost the RCS Market in the Middle East
             10.6.2 Africa
                       10.6.2.1 Growing Demand By Marketers and Brands to Access RCS to Enhance Customer Experience in Africa

11 Competitive Landscape (Page No. - 99)
     11.1 Competitive Leadership Mapping of RCS Solution Vendors Offering to Telecom Operators
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
     11.2 Strength of Product Portfolio (15 Players)
     11.3 Business Strategy Excellence (15 Players)
     11.4 Ranking of Key Players Offering RCS Solutions to the Telecom Operators, 2019

12 Company Profiles (Page No. - 104)
     12.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     12.2 AT&T
     12.3 Sprint
     12.4 Vodafone
     12.5 Deutsche Telekom
     12.6 Google
     12.7 Verizon
     12.8 Telefonica
     12.9 Orange Business
     12.10 China Mobile
     12.11 KDDI
     12.12 Slovak Telekom
     12.13 TELIT
     12.14 SK Telecom
     12.15 Telstra
     12.16 LG U+
     12.17 Celcom
     12.18 Freedom Mobile
     12.19 Rogers
     12.20 T-Mobile
     12.21 O2

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 137)
     13.1 Discussion Guide
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Available Customizations
     13.4 Related Reports
     13.5 Author Details


List of Tables (91 Tables)

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Rich Communication Services Market Size, By Application, 2017–2024 (USD Million)
Table 4 Advertising Campaign: Market Size By Region, 2017–2024 (USD Million)
Table 5 Content Delivery: Market Size By Region, 2017–2024 (USD Million)
Table 6 Integrated Solutions: Market Size By Region, 2017–2024 (USD Million)
Table 7 Other Applications: Market Size By Region, 2017–2024 (USD Million)
Table 8 Rich Communication Services Market Size, By End User, 2017–2024 (USD Million)
Table 9 Consumers: Market Size By Region, 2017–2024 (USD Million)
Table 10 Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Rich Communication Services Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 12 Small and Medium-Sized Enterprises: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 13 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 14 Large Enterprises: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 15 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 16 Rich Communication Services Market Size, By Enterprise Vertical, 2017–2024 (USD Million)
Table 17 Banking, Financial Services, and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 18 Banking, Financial Services, and Insurance: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 19 Telecom and IT: Market Size By Region, 2017–2024 (USD Million)
Table 20 Telecom and IT: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 21 Media and Entertainment: Rich Communication Services Market Size, By Region, 2017–2024 (USD Million)
Table 22 Media and Entertainment: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 23 Tourism and Logistics: Market Size By Region, 2017–2024 (USD Million)
Table 24 Tourism and Logistics: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 25 Retail and Ecommerce: Market Size By Region, 2017–2024 (USD Million)
Table 26 Retail and Ecommerce: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 27 Healthcare: Rich Communication Services Market Size, By Region, 2017–2024 (USD Million)
Table 28 Healthcare: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 29 Other Verticals: Market Size By Region, 2017–2024 (USD Million)
Table 30 Other Verticals: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 31 Rich Communication Services Market Size, By Region, 2017–2024 (USD Million)
Table 32 North America: Market Size By Application, 2017–2024 (USD Million)
Table 33 North America: Market Size By End User, 2017–2024 (USD Million)
Table 34 North America: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 35 North America: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 36 North America: Banking, Financial Services, and Insurance Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 37 North America: Telecom and IT Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 38 North America: Media and Entertainment Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 39 North America: Tourism and Logistics Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 40 North America Retail and Ecommerce Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 41 North America: Healthcare Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 42 North America: Other Enterprise Verticals Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 43 North America: Rich Communication Services Market Size, By Country, 2017–2024 (USD Million)
Table 44 Europe: Rich Communication Services Market Size, By Application, 2017–2024 (USD Million)
Table 45 Europe: Market Size By End User, 2017–2024 (USD Million)
Table 46 Europe: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 47 Europe: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 48 Europe: Banking, Financial Services, and Insurance Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 49 Europe: Telecom and IT Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 50 Europe: Media and Entertainment Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 51 Europe: Tourism and Logistics Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 52 Europe: Retail and Ecommerce Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 53 Europe: Healthcare Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 54 Europe: Other Enterprise Verticals Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 55 Europe: Rich Communication Services Market Size, By Country, 2017–2024 (USD Million)
Table 56 Asia Pacific: Rich Communication Services Market Size, By Application, 2017–2024 (USD Million)
Table 57 Asia Pacific: Market Size By End User, 2017–2024 (USD Million)
Table 58 Asia Pacific: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 59 Asia Pacific: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 60 Asia Pacific: Banking, Financial Services, and Insurance Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 61 Asia Pacific: Telecom and IT Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 62 Asia Pacific: Media and Entertainment Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 63 Asia Pacific: Tourism and Logistics Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 64 Asia Pacific: Retail and Ecommerce Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 65 Asia Pacific: Healthcare Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 66 Asia Pacific: Other Enterprise Verticals Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 67 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 68 Latin America: Rich Communication Services Market Size, By Application, 2017–2024 (USD Million)
Table 69 Latin America: Market Size By End User, 2017–2024 (USD Million)
Table 70 Latin America: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 71 Latin America: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 72 Latin America: Banking, Financial Services, and Insurance Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 73 Latin America: Telecom and IT Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 74 Latin America: Media and Entertainment Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 75 Latin America: Tourism and Logistics Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 76 Latin America: Retail and Ecommerce Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 77 Latin America: Healthcare Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 78 Latin America: Other Enterprise Verticals Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 79 Latin America: Market Size By Country, 2017–2024 (USD Million)
Table 80 Middle East and Africa: Rich Communication Services Market Size, By Application, 2017–2024 (USD Million)
Table 81 Middle East and Africa: Market Size By End User, 2017–2024 (USD Million)
Table 82 Middle East and Africa: Market Size By Enterprise Size, 2017–2024 (USD Million)
Table 83 Middle East and Africa: Market Size By Enterprise Vertical, 2017–2024 (USD Million)
Table 84 Middle East and Africa: Banking, Financial Services, and Insurance Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 85 Middle East and Africa: Telecom and IT Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 86 Middle East and Africa: Media and Entertainment Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 87 Middle East and Africa: Tourism and Logistics Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 88 Middle East and Africa: Retail and Ecommerce Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 89 Middle East and Africa: Healthcare Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 90 Middle East and Africa: Other Enterprise Verticals Market Size, By Enterprise Size, 2017–2024 (USD Million)
Table 91 Middle East and Africa: Rich Communication Services Market Size, By Sub-Region, 2017–2024 (USD Million)
 
 
List of Figures (36 Figures)
 
Figure 1 Global Rich Communication Services Market: Research Design
Figure 2 Competitive Leadership Mapping: Criteria Weightage
Figure 3 Rich Communication Services for Advertising and Campaign to Hold the Largest Market Size During the Forecast Period
Figure 4 Enterprises End User to Account for a Higher Market Share During the Forecast Period
Figure 5 Banking, Financial Services, and Insurance Enterprise Vertical to Hold the Highest Market Size Throughout the Forecast Period
Figure 6 Small and Medium-Sized Enterprises Segment to Record a Higher Market Share During the Forecast Period
Figure 7 Asia Pacific to Witness the Highest Growth Rate During the Forecast Period
Figure 8 Growing Number of Partnerships to Support Rich Communication Services Market Growth
Figure 9 Advertising Campaign Segment to Account for the Highest Market Share in 2019
Figure 10 Large Enterprises Segment and Enterprises End User to Record High Market Shares in North America in 2019
Figure 11 Large Enterprises Segment and Enterprises End User to Record High Market Shares in Asia Pacific in 2019
Figure 12 Rich Communication Services Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Content Delivery Segment to Record the Highest Growth Rate During the Forecast Period
Figure 14 Consumers Segment to Record a Higher Growth Rate During the Forecast Period
Figure 15 Large Enterprises Segment to Record a Larger Market Size During the Forecast Period
Figure 16 Healthcare Vertical to Record the Highest Growth Rate During the Forecast Period
Figure 17 North America to Have the Largest Market Size During the Forecast Period
Figure 18 Asia Pacific to Exhibit the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Rich Communication Services Providers (Global) Competitive Leadership Mapping, 2019
Figure 22 Ranking of Key Players, 2019
Figure 23 AT&T: Company Snapshot
Figure 24 Sprint: Company Snapshot
Figure 25 Vodafone: Company Snapshot
Figure 26 Deutsche Telekom: Company Snapshot
Figure 27 Google: Company Snapshot
Figure 28 Verizon: Company Snapshot
Figure 29 Telefonica: Company Snapshot
Figure 30 Orange S.A.: Company Snapshot
Figure 31 China Mobile: Company Snapshot
Figure 32 KDDI: Company Snapshot
Figure 33 Slovak Telekom: Company Snapshot
Figure 34 TELIT: Company Snapshot
Figure 35 SK Telecom: Company Snapshot
Figure 36 Telstra: Company Snapshot

The study involved four major activities in estimating the current size of the Rich Communication Services Market. An extensive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of segments and subsegments of the rich communications services market.

Secondary Research

In the secondary research process, various secondary sources were referred to for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies, and white papers, certified publications, and articles from recognized associations and government publishing sources. Moreover, journals and telecom blogs, such as GSMA Intelligence, Farm Journal Media, AI Time Journal, Mobile Marketing Association, and The Next Web, have been referred to for consolidating the report. Secondary research was mainly used to obtain key information about the industry insights, market’s monetary chain, overall pool of key players, market classification, and segmentation according to industry trends to the bottom-most level, regional markets, and key developments from both demand and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both demand and supply sides were interviewed to obtain qualitative and quantitative information for the global RCS report. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various key companies and organizations operating in the global Rich Communication Services Market. After the complete market engineering process (which included calculations for market statistics, market breakup, market size estimation, market forecasting, and data triangulation), extensive primary research was conducted to gather information, and verify and validate the numbers arrived at, through the estimation process. Primary research was also undertaken to identify the segmentation types, industry trends; key players; the competitive landscape of the global Rich Communication Services Market; and fundamental market dynamics, such as drivers, restraints, opportunities, industry trends, and key strategies. The following is the breakup of the primary respondents’ profiles:

Rich Communication Services Market

To know about the assumptions considered for the study, download the pdf brochure

Rich Communication Services Market Size Estimation

  • The top-down and bottom-up approaches were used to estimate and validate the size of the global RCS market and its various other dependent subsegments. The key players in the market were identified through secondary research, and their revenue contribution in the respective regions was determined through primary and secondary research. The entire procedure included the study of annual and financial reports of top market players and extensive interviews for key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. All percentage splits and breakups were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The global market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To determine and forecast the global Rich Communication Services Market based on applications, end-users, enterprise sizes, enterprise verticals, and regions from 2019 to 2024, and analyze various macro and microeconomic factors that affect the market growth
  • To forecast the size of the market segments concerning five main areas, namely, North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the RCS market
  • To analyze each submarket for individual growth trends, prospects, and contribution to the total RCS market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the RCS market
  • To profile key market players comprising top vendors and startups; provide comparative analysis based on business overview, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available Customizations

  • With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product Matrix which gives a detailed comparison of product portfolio of each company

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

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Adjacent Markets

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Competitive Landscape

 
 
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Report Code
TC 2679
Published ON
Nov, 2019
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