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Geographic Expansion is the Key Strategy Adopted by Major Players in the Adhesion Barriers Market
The adhesion barriers market is characterized by the presence of a limited number of players operating at global and regional levels. The three major players operating in this market accounted for a share of 85% in 2015. Most of the key players in this market are based in developed countries across North America and Europe.
Some of the leading players in this market include Sanofi Group (France), Johnson & Johnson (U.S.), Baxter International Inc. (U.S.), Medtronic Plc. (U.S.), and C. R. Bard, Inc. (U.S.).
Sanofi Group (France) dominated the adhesion barriers market in 2015. The dominant position of the company in this market is primarily attributed to its strong manufacturing and distributing network through its 400 subsidiaries present across the globe. The company offers the Seprafilm adhesion barrier, which is one of the top selling brands in the global adhesion barriers market for gynecological/pelvic and abdominal/general surgeries. In order to gain a competitive edge in this market, the company focuses on inorganic growth strategies such as acquisitions. For instance, in April 2012, Sanofi acquired Pluromed, Inc. (U.S.), a medical device company. This acquisition helped strengthen the company’s position in the biosurgery market.
Johnson & Johnson (U.S.) was the second leading company in the adhesion barriers market in 2015. The strong position of the company is majorly attributed to its wide geographic presence across the globe, covering North America, Europe, the Middle East and Africa, and Asia-Pacific. The company also has a strong distribution network globally, with more than 250 operating subsidiaries. Its product, GYNECARE INTERCEED, is one of the most widely used brands for gynecological surgeries, globally. The company majorly focuses on organic strategies such as expansions in order to grow in this market. For instance, in April 2014, the company invested USD 106.4 million in a new manufacturing facility in Limerick. This development enabled Johnson & Johnson to expand geographically and increase its employee strength.
Expansion was the key strategy adopted by major players in the adhesion barriers market between the period of 2011 and 2016. Through strategic expansions, companies are increasing their customer base, meeting the growing demands from emerging markets in a more efficient way, and ensuring long-term revenue generation. Moreover, this strategy is helping players in greater market penetration.
Adhesion Barrier Market by Product (Hyaluronic Acid, Fibrin, Regenerated Cellulose, Collagen & Protein), Product Form (Film, Gel, Liquid), Application (General, Orthopedic, Reconstructive, Neurological, & Gynecological Surgeries) - Global Forecast to 2021
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