HOME Research Insight Leading Players have Adopted Various Strategies such as Partnerships, Collaborations, Agreements, Mergers & Acquisitions, and New Product Developments to Achieve Growth in the Connected Agriculture Market



Leading Players have Adopted Various Strategies such as Partnerships, Collaborations, Agreements, Mergers & Acquisitions, and New Product Developments to Achieve Growth in the Connected Agriculture Market


The rising demand for food due to the surge in global population, which is expected to reach7.75 Billion mark by 2020, and the increasing unpredictable nature of the weather are the major reasons that are bringing about a global shift toward connected agriculture practices. MarketsandMarkets forecasts the connected agriculture market size to grow from USD 1.34 Billion in 2016 to USD 3.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 17.9% from 2016 to 2021. The connected agriculture market vendors are introducing impressive offerings leading to better technical competence.

There are several established players in this market such as Cisco Systems, Inc. (California, U.S.), IBM Corporation (New York, U.S.), PTC, Inc. (Massachusetts, U.S.), SAP SE (Walldorf, Germany), Trimble Navigation Ltd. (California, U.S.), Vodafone PLC (London, U.K.), Accenture Plc (Dublin, Ireland), Microsoft Corporation (Washington, U.S.), AT&T, Inc. (Texas, U.S.), and Link Labs LLC (Maryland, U.S.). These leading players have adopted various strategies such as partnerships, collaborations, agreements, mergers & acquisitions, and new product developments to achieve growth in the global connected agriculture market.

Cisco Systems, Inc. is one of the leading players in the connected agriculture market. The company adopted both organic as well as inorganic strategies to enhance its presence in this market. It announced various new products to expand its product portfolio. In March 2016, it acquired Jasper, an industry leader in cloud-based IoT platforms, to strengthen its Internet of Things (IoT) offerings of the company. In April 2016, Cisco partnered with Deutsche Telekom AG to offer IoT solutions, services, and IoT-based sensors to enterprises. In September 2016, Cisco (Jasper) collaborated with Salesforce IoT Cloud to provide visibility, control, and recommended customer actions for connected devices, providing businesses with a more comprehensive and intelligent view of their IoT services.

IBM, Inc. is another major provider of the connected agriculture platform. The company has a strong geographic presence worldwide, including North America, Europe, Middle East, and Africa (EMEA), Asia-Pacific (APAC), and Latin America. The company focuses more on inorganic growth strategies to tap into the connected agriculture market. For instance, in July 2016, IBM, Inc., partnered with AT&T to help developers create full-fledged IoT solutions, using a mutual set of tools that includes IBMs developer tools and cloud & analytics services, with AT&Ts IoT platforms and global network.

Related Reports:

Connected Agriculture Market by Solution (Network Management, Smart Water Management), Service, Platform (Device Management, Application Enablement), Application (Farm Planning & Management, Agricultural Finance), and Region - Global Forecast to 2021

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