HOME Research Insight In the Global Dairy Herd Management Market, New Product Launches & Enhancements and Agreements, Partnerships, & Collaborations Were the Key Strategies Adopted by Dairy Herd Management



In the Global Dairy Herd Management Market, New Product Launches & Enhancements and Agreements, Partnerships, & Collaborations Were the Key Strategies Adopted by Dairy Herd Management


As of 2015, the global dairy herd management market was dominated by Delaval (Sweden), GEA Group AB (Germany), and Afimilk Ltd. (Israel). These three companies together accounted for more than 75% of the market in 2015. Other key market players in the dairy herd management market include BouMatic (U.S.), Dairy Master (Ireland), Infovet (India), Lely Holdings S.A.R.L (Netherlands), SCR Dairy, Inc. (Israel), Sum-It Computer Systems, Ltd. (U.K.), and Valley Agriculture Software (California, U.S.).

DeLaval (Sweden) held the leading position in the global dairy herd management market in 2015. DeLaval is a prominent company engaged in developing, manufacturing, and distribution of dairy farming products and solutions for milk production and animal husbandry across the globe. DeLaval has a broad product portfolio for milking solutions, herd management, feeding, and cow comforts. In order to sustain its position and ensure future growth, the company adopts several organic growth strategies such as new product launches and inorganic growth strategies such as acquisitions and collaborations. For instance, in August 2015, the company launched the world’s first automated body condition scoring (BCS) system based on 3D camera technology. Additionally, In May 2015, the company collaborated with LIC Automation (New Zealand) to develop an automated BCS measurement system for dairy cows. DeLaval has a strong global presence, spanning North America, Latin America, East Asia, Oceania, Europe, and the Middle East & Africa.

In 2015, GEA Group AG (Germany) held the second-largest position in the global dairy herd management market, due to its broad product portfolio and wide geographical reach. GEA offers a wide range of solutions for dairy farming such as animal feeding, barn equipment, and farm management, youngstock solutions, among others. The company adopts new product developments as its growth strategy to strengthen its footprint in the global dairy herd management market. For instance, in January 2016, GEA launched its new Mix&Carry WIC fully automatic feeding system to support a profitable production of high-quality milk with reduction in labor and feed costs. Furthermore, in 2014, GEA launched the Air Mattress System for cow comfort and a Cable Drive Unit for free stall barn cleaning. The company offers its dairy herd management products in around 45 countries across all major regions.

In the global dairy herd management market, new product launches & enhancements; and agreements, partnerships, & collaborations were the key strategies adopted by leading players to expand the product portfolio of dairy herd management, enter growing markets, and increase their market shares in the dairy herd management market. Key players in the dairy herd management market include Afimilk Ltd. (Israel), BouMatic (U.S.), Dairy Master (Ireland), DeLaval (Sweden), GEA Group AG (Germany), Infovet (India), Lely Holdings S.A.R.L (Netherlands), SCR Dairy, Inc. (Israel), Sum-It Computer Systems, Ltd. (U.K.), and Valley Agriculture Software (U.S.).

Related Reports:

Dairy Herd Management Market by Product (Hardware (Milk, Fertility, Feeding, & Cattle Management Systems), Software (On-Premise & Web-Based)), Application (Milk Harvesting, Reproduction, Heat Stress, & Calf Management), and Region - Global Forecast to 2021

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