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Key players in the Digital X-ray Market are Focusing on New Product Launches, Acquisitions, Agreements, Collaborations, Partnerships, and Expansions
The prominent players in the digital X-ray market are Canon Inc. (Japan), Carestream Health (U.S.), Fujifilm Medical systems (Japan), GE Healthcare (U.K.), Hitachi Medical Corporation (Japan), Hologic, Inc. (U.S.), Philips Healthcare (Netherlands), Shimadzu Corporation (Japan), Siemens Healthcare (Germany), and Toshiba Medical Systems Corporation (Japan).
Siemens Healthcare (Germany) was the global leader in the digital X-ray market in 2013. It is a well-known company and has an exhaustive product portfolio. The company is innovation-centric and invests heavily in R&D for maintaining its market share. Moreover, the company focuses on geographic expansions for enhancing its market share in the geographies which having great sales potential. The company adopted new product launches and collaborations as a key business strategy to uphold its leadership position in the digital X-ray market. In this regard, in March 2011, the company launched Mobilett Mira, a mobile digital X-ray system. The system is made of wireless detectors and enables flexible use for healthcare providers.
The key strategies followed by most companies in the digital X-ray market are new product launches, agreements, collaborations, partnerships, acquisitions, approvals, and expansions. Among all the growth strategies being adopted by the market players in this field, new product launches accounted for the largest share of the overall growth strategies from 2011 to 2014, to leverage the digital X-ray market growth opportunities. Some of the leading players who adopted this strategy include Carestream Health (Canada), Fujifilm Medical Systems (Japan), Philips Healthcare (Netherlands), Shimadzu Medical Systems (Japan), Siemens Healthcare (Germany), and Toshiba Medical Systems (Japan). Agreements, collaborations, and partnerships, accounted for the second-largest share of overall growth strategies adopted by the players in the market.
Digital X-ray Market by Application (Mammography, Dental, Chest Imaging), Technology (Computes, Direct), Portability (Floor to ceiling mounted, Ceiling mounted, Handheld), End User, Price segments, Flat panel detectors, Software - Global Forecast to 2018
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