HOME › Research Insight › New product launches, partnerships & acquisitions, contracts & agreements are key strategies adopted by the leading market players to foster growth in the global electronic warfare market
New product launches, partnerships & acquisitions, contracts & agreements are key strategies adopted by the leading market players to foster growth in the global electronic warfare market
The electronic warfare (EW) market is competitive with a number of local and global companies in the market. The strategies adopted by the market players were to expand their product portfolio and increase their market share and global presence. The major strategies to achieve these objectives involved contracts & agreements and new product launches apart from partnerships & acquisitions. Due to these strategies, the electronic warfare market will witness substantial growth during the forecast period.
In 2015, the electronic warfare market was dominated by BAE Systems Plc. (U.K.), The Raytheon Company (U.S.), Thales Group (France), Lockheed Martin Corporation (U.S.), and Saab AB (Sweden).
The Raytheon Company is one of the major players in the electronic warfare market. The company focuses mainly on technology advancements and innovation for existing and evolving customer needs in the electronic warfare market. The company has been investing largely in innovations and research to maintain its brand name by developing quality products for a wide range of electronic warfare applications. Also, the company has extended its capabilities through various acquisitions and mergers. The company has effectively structured its businesses through joint ventures, collaborative agreements, and other forms of alliances so as to reflect the competitive environment. The company follows the strategy of winning various government contracts and private contracts, which adds up to its capital as well as to extend its footprints in the global electronic warfare market. For instance, in March 2015, Raytheon received a contract from the U.S. Air Force worth USD 91.5 Million to supply the next generation Miniature Air Launched Decoy Jammer (MALD-J) missile. On the other hand, in January 2014, Raytheon received a USD 279.4 Million contract to produce Next Generation Jammer for the U.S. Navy. These strategies allow the company to maintain its dominance in the EW market.
BAE Systems Plc. is another major player in the electronic warfare market, and is also one of the leading aerospace and defense companies in the world. The company has strategically balanced its product portfolios and revenue streams. On the other hand, the major strategies adapted by the company in the electronic warfare market include contracts and new product launches. For instance, the company received a contract worth USD 11 million from the U.S. Navy to provide next-generation electronic warfare (EW) technology that will quickly detect, locate, and identify emitters of radio frequency signals. Due to these strategies, the company has been able to establish a strong foothold in the electronic warfare market.
Electronic Warfare Market by Category (Electronic Support, Electronic Attack, Electronic Protection), Platform (Airborne, Naval, Land, Unmanned), Product, Technology, Portable, and Region - Global Forecast to 2021
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