HOME Research Insight Laerdal Medical AS (Norway) and CAE, Inc. (Canada) dominate the global Healthcare/Medical Simulation Market



Laerdal Medical AS (Norway) and CAE, Inc. (Canada) dominate the global Healthcare/Medical Simulation Market


The global healthcare/medical simulation market is dominated by Laerdal Medical AS (Norway) and CAE, Inc. (Canada), together accounting for ~55% to 60% of the global market in 2015. The rest of the market is fragmented with the presence of many local and regional players. Some of the other leading players in the global healthcare/medical simulation market are 3D Systems, Inc. (U.S.), Simulab Corporation (U.S.), Simulaids, Inc. (U.S.), Limbs and Things, Ltd (U.K.), Kyoto Kagaku Co., Ltd (Japan), Mentice AB (Sweden), Surgical Science Sweden AB (Sweden), and Gaumard Scientific Company, Inc. (U.S.).

Laerdal Medical AS (Norway) held the leading position in the global healthcare/medical simulation market in 2015. The company has a diversified product portfolio, which includes a wide range of simulation systems such as patient simulators, patient care manikins, task trainers, and virtual reality simulation. Moreover, the company also provides simulation training services. The company’s leadership position can be attributed to its strong distribution network across the globe, which enables it to serve customers in the Americas, Africa, Europe, Middle East, and Asia-Pacific. The company focuses on product innovations, new product launches, and agreements as its key business strategies to ensure growth in the global medical simulation market. For instance in September 2014, Laerdal signed an agreement with SonoSim, Inc. (U.S.), which specializes in ultrasound education and training for distribution, product development, and R&D collaboration to develop innovative solutions for the healthcare simulation industry.

On the other hand, in 2015, CAE, Inc. (Canada) was the second-largest player in the global medical simulation market. Over the years, CAE has maintained its market position through its 160 sites, training locations in about 35 countries, and 50 distributors in over 50 countries across North America, South America, Africa, Europe, Middle East, Asia, and Oceania. The company offers an exhaustive product portfolio in patient simulators, surgical simulators, ultrasound simulators, task trainers, and center management systems. Moreover, the company also specializes in simulation training services. The company focuses on product innovation and new product launches, mergers and acquisitions, and collaborations as its key business strategies to ensure its growth in the medical simulation market. For instance, in January 2016, CAE Healthcare launched NeuroVR, a neurosurgery simulator that offers realistic training environment for open cranial and endoscopic brain surgery procedures.

Industry players adopted the strategy of new product launches, expansions, and agreements, collaborations, and partnerships as major growth strategies to achieve growth in the global healthcare/medical simulation market. In order to strengthen their market position and customer base, companies adopted new product launches as a key growth strategy. This strategy also helped companies to garner larger market shares and strengthen their customer base.

Related Reports:

Healthcare/Medical Simulation Market by Product & Services (Patient Simulator, Task Trainers, Surgical Simulator, Web-based Simulation, Software, Dental Simulator, Eye Simulator), End User (Academics, Hospital, Military) - Global Forecast to 2021

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