HOME Research Insight New Product Developments is the key Strategy Adopted by Leading Market Players to Garow in the IERS market



New Product Developments is the key Strategy Adopted by Leading Market Players to Garow in the IERS market


New product developments is the key strategy adopted by market players in the Ion Exchange Resins (IERs) market. This strategy accounted for a share of 40.9% of all the growth strategies adopted by market players between 2012 and 2016. Lanxess AG (Germany), a leading market player, adopted new product developments as its primary growth strategy. Companies also adopted the partnerships, agreements & collaborations strategies to expand their regional presence. These strategies accounted for a share of 22.8% of the total growth strategies adopted by the market players between 2012 and 2016. Investments & expansions accounted for a share of 31.8% of all the growth strategies adopted by the market players in the IERs market to meet the growing demand from end-use industries across the globe.

Companies such as, The Dow Chemical Company (U.S.), Purolite Corporation (U.S.), and Lanxess AG (Germany) made several new product developments to serve customers more efficiently and increase their market shares.

Major manufacturers, including, The Dow Chemical Company (U.S.), Purolite Corporation (U.S.), Lanxess AG (Germany), Mitsubishi Chemical Corporation (Japan), Thermax Ltd. (India), and Ion Exchange (India) Ltd. (India) have been profiled in this report. These companies have adopted both, organic and inorganic growth strategies, such as, investments & expansions, mergers & joint ventures, partnerships, agreements & collaborations, and new product developments to strengthen their positions in the IERs market.

Lanxess AG (Germany), Novasep Holding S.A.S (France), The Dow Chemical Company (U.S.), and Purolite Corporation (U.S.) accounted for the largest share of all the developmental activities that took place in the IERs market between 2012 and 2016. The companies adopted dynamic growth strategies, focusing on new product developments, investments & expansions, mergers & joint ventures and partnerships, agreements & collaborations to strengthen their positions in the IERs market. In 2016, The Dow Chemical Company (U.S.) launched the new product, DOWEX MARATHON IERs which offers up to 10% greater productivity from raw water. In 2015, Lanxess AG (Germany) introduced the cation exchange resin Lewatit MonoPlus SM 1015 KR for treating water in power plants, which also offers improved stability, especially against oxidation. The new resin has a longer service life and is more cost effective. In 2013, Mitsubishi Chemical Holdings Corporation (Japan) entered into a joint venture with Samyang Corporation (South Korea) to manufacture IERs in South Korea. In 2016, Purolite Corporation (U.S.) introduced the new Purofine PFA694E resin designed for the selective removal of both, short- and long-chain perfluorinated chemicals (PFCs) from potable water, which has enhanced the product portfolio of the company. In 2015, Thermax Ltd. (India) invested USD 25 million to establish two plants in India and one plant in Indonesia, which will increase the overseas presence of the company. These strategies enabled market players to gain the competitive advantage by enhancing their regional footprints and widened their application areas.

The Dow Chemical Corporation (U.S.) has gained a strong foothold in the IERs market. It is focusing on organic growth and has enhanced its product portfolio through various growth strategies, such as new product developments, investments & expansions, to meet the growing demand from customers. In 2013, The Dow Chemical Corporation inaugurated a new Technical Center in the premises of the Moscow Power Engineering Institute (MPEI), together with the Research and Production Company (RPC), Mediana-Filter which serves as a training facility for plant engineers and for engineering and scientific research. In 2013, the company signed an agreement with Ahlstrom Corporation (Finland), a global high-performance fiber-based materials company, to use the Ahlstrom Disruptor technology for drinking water applications. The agreement will help the company to expand its IERs product portfolio.

Related Reports:

Ion Exchange Resins Market by Type (Cationic Resins, Anionic Resins), End Use Industry (Power, Chemical, Water Treatment, Pharmaceutical, Food & Beverage, Mining & Metal, Electrical & Electronic), Region - Global Forecast to 2026

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