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Location Based Services Market Global Advancements Analysis (2014-2019)
Retail sector is expected to account for the largest market share during the period 2014–2019. Gimabal, a mobile customer engagement platform from Qualcomm provides proximity enabled brands to engage consumers with relevant, timely and personalized communications sent to the mobile devices. Cisco’s LBS uses the mobility services engine and the connected mobile experiences solutions which generates a lot of interest among customers. Cisco’s Connected Mobile Experiences (CMX) solution helps business leaders in retail reach goals by aligning the company with the mobility trend. Google+ local allows retail stores to create an address for its store or its chain of stores. The store front is then represented on Google Maps (both in desktop and mobile version) and within local Google searches. ESRI signal location brings powerful location analytics for customers; retail organization makes better decision using rich data and analytics tools.
However, there are few revenue pockets namely Academia and Education, BFSI, Healthcare, Government and Defense, Media and Advertisement, Manufacturing, Oil and Gas, Transportation and Logistics, and other verticals that will witness significant growth during the forecast period.
Masternaut, Europeís leading vehicle tracking application provider provides various solution for fleet management, vehicle tracking, asset tracking that reduce cost and increase efficiency. Galigeo launched sell*where, a new application which provides advanced location intelligence software solution for territory management and visit planning. Companies such as Novatal Wireless and Digicore Telematics are vendors provide tracking and monitoring capabilities solutions in transportation sector.
Location-based advertisement takes advantage of consumer real world position and able to deliver relevant products and services that are in close proximity to consumer location. Location-based advertising dignified for a dual opportunity, better targeting and better audience with cost advantage. It is doing wonders and paved the way to be the future of mobile advertisement and can be considered as powerful tool for B2B companies and marketers through partnership, networking and sponsorship. Example Fiat helped Waze users find nearby relaxation spot to avoid traffic. Where.com is one other such example.
Facedeals, an application in Facebook recognize face and the location-based on the likes history,it notifies a customize deal. YOOSE, a UK based firm is into mobile based ads and compaign throughout Europe, North America and Asia pacific. Taskrabbit, Zipcar, Uber are other companies that deals in location-based ads
In 2009, Navteq, global provider of location-based data acquired Acquity mobile; a US based firm deal in mobile marketing content delivery solution. This acquisition strengthens interactive and location-based advertising. In 2000 Adlocalís parent company Cirius, location-based mobile advertising firm was acquired by Yahoo Japan to reach consumers through location-based ads. On Jan, 2014 Sense Networks, a US based mobile ad company was acquired by YP, North Americaís largest location-based advertising company for its expansion in mobile display.
Groupon, a US based website that offers unlimited customized deals for different products and services worldwide. Early this year the company recently acquired Ideeli, US based online retail site and Ticket monster a Korean site with acquisition of Sidetour, Blink Booking, Mashlogic, Glassmap, and Savored in the previous year
In this tech savvy world, location-based advertising has a promising future and on its way to being an instinctive part of marketing conversation for companies worldwide.
Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) - Worldwide Forecasts and Analysis (2014 - 2019)
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