Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market

Table of Contents

1 Introduction (Page No. - 19)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Market Segmentation
           1.3.2 Regions Covered
           1.3.3 Years Considered for the Study
    1.4 Currency Considered
    1.5 Stakeholders

2 Research Methodology (Page No. - 23)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primary Profiles
                    2.1.2.2 Key Industry Insights
    2.2 Market Breakup and Data Triangulation
    2.3 Market Size Estimation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
    2.4 Market Forecast
    2.5 Competitive Leadership Mapping Research Methodology
    2.6 Assumptions for the Study
    2.7 Limitations of the Study

3 Executive Summary (Page No. - 32)

4 Premium Insights (Page No. - 37)
    4.1 Attractive Opportunities in Global Location Based Services Market
    4.2 LBS and RTLS Market, By Component, 2019
    4.3 LBS and RTLS Market, By Software, 2017–2024
    4.4 LBS and RTLS Market, By Service, 2019 vs 2024
    4.5 LBS and RTLS Market, By Location Type, 2019
    4.6 LBS and RTLS Market, By Vertical, 2019 vs 2024
    4.7 LBS and RTLS Market: Market Investment Scenario (2019-2024)

5 Location Based Services Market Overview and Industry Trends (Page No. - 41)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Various Applications of Geospatial Data Driving the LBS and RTLS Market Growth
                    5.2.1.2 Growing Demand for LBS and RTLS for Industry Applications
                    5.2.1.3 Proliferation of Social Media, Smartphones, and Location-Based Apps Among Consumers
                    5.2.1.4 Growing Demand for Geomarketing
           5.2.2 Restraints
                    5.2.2.1 Stringent Government Rules and Regulations
           5.2.3 Opportunities
                    5.2.3.1 Ble and UWB for Indoor Proximity Services
                    5.2.3.2 Use of 5G for LBS
                    5.2.3.3 Opportunities and Applications in Industry 4.0
           5.2.4 Challenges
                    5.2.4.1 Privacy and Security Concerns
                    5.2.4.2 Designing LBS and RTLS Solutions to Fulfil High Accuracy, Long-Range, and Low-Power Consumption Requirements Simultaneously
    5.3 Future Outlook: LBS and RTLS Market
    5.4 Value Chain Analysis
    5.5 Standards and Regulations
           5.5.1 Standardization Bodies
                    5.5.1.1 Open Geospatial Consortium
                    5.5.1.2 Internet Engineering Task Force
                    5.5.1.3 Institute of Electrical and Electronics Engineers
                    5.5.1.4 World Wide Web Consortium
           5.5.2 Standards
    5.6 Ecosystem and Key Target Audience
           5.6.1 Ecosystem
           5.6.2 Target Audience
                    5.6.2.1 Mobile Network Operators
                    5.6.2.2 LBS Application Developers
                    5.6.2.3 Wireless Infrastructure Providers
                    5.6.2.4 Mobile Content Developers and Aggregators
                    5.6.2.5 Mobile Commerce and Advertising Companies
    5.7 LBS and RTLS Technologies
           5.7.1 Satellite, Microwave, and Infrared Remote Sensing
           5.7.2 Otdoa and E-Otd
           5.7.3 RFID and NFC
           5.7.4 Context-Aware Technologies
           5.7.5 Wi-Fi/Wlan, UWB, Bt/Ble, Beacons, and A-GPS
           5.7.6 Others
    5.8 Use Cases of LBS and RTLS

6 Location Based Services Market By Component (Page No. - 60)
    6.1 Introduction
    6.2 Software
           6.2.1 Geocoding and Reverse Geocoding
                    6.2.1.1 Geocoding and Reverse Geocoding Software Emerging as Major Facilitators of LBS on Digital Maps
           6.2.2 Location and Predictive Analytics
                    6.2.2.1 Location and Predictive Analytics Software Empowering Enterprises to Make Better-Informed Decisions Regarding Their Services
           6.2.3 Reporting and Visualization
                    6.2.3.1 Location-Based Reporting Software Provides Enterprises With A Detailed Understanding of Business Metrics
           6.2.4 Database Management and Spatial ETL
                    6.2.4.1 The Combined Usage of Enterprise Spatial Database Enabling Robust Location Data Management
           6.2.5 Risk Analytics and Threat Prevention
                    6.2.5.1 Rising Threats in the Connected Services Ecosystem Forcing Enterprises to Focus on Risk Analytics and Threat Prevention
    6.3 Services
           6.3.1 Deployment and Integration
                    6.3.1.1 Deployment and Integration Services to Offer Significant Revenue Growth Opportunities in APAC
           6.3.2 Application Support and Maintenance
                    6.3.2.1 Growing Demand for LBS and RTLS Software Solutions Fuelling the Demand for Application Support and Maintenance Services
           6.3.3 Consulting and Advisory
                    6.3.3.1 Need for Technical Expertise, Especially in Latin America and MEA Regions, Driving the Demand for Consulting and Advisory Services
    6.4 Hardware

7 Location Based Services Market By Location Type (Page No. - 73)
    7.1 Introduction
    7.2 Outdoor
           7.2.1 GNSS Penetration in LBS Devices to Be A Key Enabler of Outdoor Positioning
    7.3 Indoor
           7.3.1 UWB Technology Enabling Precise Indoor Positioning

8 Location Based Services Market By Vertical (Page No. - 77)
    8.1 Introduction
    8.2 Government and Public Utilities
           8.2.1 Surveillance, Emergency Response System, Cybersecurity Intelligence, Intrusion Detection and Prevention, and Asset Management are Key Applications of LBS and RTLS
    8.3 Retail
           8.3.1 Growing Use for LBS and RTLS Technologies in Retail for Enhancing Customer Engagement on Digital Platforms Via Geomarketing
    8.4 Transportation and Logistics
           8.4.1 Route Tracking and Monitoring, and Field Asset Monitoring Emerging as Key Applications of LBS and RTLS in Transportation and Logistics Vertical
    8.5 Manufacturing
           8.5.1 Asset Tracking and Supply Chain Optimization are Keys to the Deployment of LBS and RTLS in Manufacturing
    8.6 Healthcare and Life Sciences
           8.6.1 Facilities Management and Governance are Important Applications of LBS and RTLS in Healthcare and Life Sciences Vertical
    8.7 Media and Entertainment
           8.7.1 Audience Analysis and Customer Engagement to Drive the Adoption of LBS and RTLS in Media and Entertainment Vertical
    8.8 Others

9 Location Based Services Market By Region (Page No. - 89)
    9.1 Introduction
    9.2 North America
           9.2.1 United States
                    9.2.1.1 Development of Infrastructure in the US to Drive the Market Growth
           9.2.2 Canada
                    9.2.2.1 Investments in Smart Cities and Smart Infrastructure to Drive LBS and RTLS in Canada
    9.3 Europe
           9.3.1 United Kingdom
                    9.3.1.1 Adoption of Big Data and Analytics Technologies to Drive the Demand for LBS and RTLS Solutions in the UK
           9.3.2 Germany
                    9.3.2.1 Expansion of Smart Infrastructures in Germany to Drive the Growth of LBS and RTLS Market
           9.3.3 Rest of Europe
    9.4 Asia Pacific
           9.4.1 China
                    9.4.1.1 Popularity of Location-Based Games to Drive the LBS and RTLS Market in China
           9.4.2 Japan
                    9.4.2.1 Use of LBS for Emergency Services to Drive the LBS and RTLS Market in Japan
           9.4.3 Rest of Asia Pacific
    9.5 Rest of the World
           9.5.1 Middle East
                    9.5.1.1 Government Initiatives for Smart Cities and Summits to Drive the Market Growth in the Middle East
           9.5.2 Africa
                    9.5.2.1 Adoption of Smartphones to Drive the LBS and RTLS Market in Africa
           9.5.3 Latin America
                    9.5.3.1 Increased Number and Use of Connected Devices to Drive the Market in Latin America

10 Competitive Landscape (Page No. - 107)
     10.1 Competitive Leadership Mapping
             10.1.1 Visionary Leaders
             10.1.2 Innovators
             10.1.3 Dynamic Differentiators
             10.1.4 Emerging Companies
     10.2 Strength of Product Portfolio
     10.3 Business Strategy Excellence
     10.4 Market Ranking for the LBS and RTLS Market, 2019

11 Company Profiles (Page No. - 112)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     11.1 Cisco
     11.2 Google
     11.3 IBM
     11.4 Microsoft
     11.5 Oracle
     11.6 Ericsson
     11.7 Qualcomm
     11.8 Tomtom
     11.9 ESRI
     11.10 Zebra Technologies
     11.11 Teldio
     11.12 Here
     11.13 Foursquare
     11.14 Navigine
     11.15 Airista Flow
     11.16 Quuppa
     11.17 Ubisense
     11.18 Apple
     11.19 Stanley Healthcare
     11.20 GE Healthcare
     11.21 Centrak
     11.22 Spime
     11.23 Aruba Networks
     11.24 KDDI
     11.25 NTT Docomo

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 158)
     12.1 Discussion Guide
     12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.3 Available Customization
     12.4 Related Reports
     12.5 Author Details

List of Tables (54 Tables)

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Major Industry Application Areas Across Verticals
Table 4 Location Based Services Market: Standards
Table 5 LBS and RTLS Market Size, By Component, 2017–2024 (USD Million)
Table 6 Software: LBS and RTLS Market Size, By Type, 2017–2024 (USD Million)
Table 7 Software: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 8 Geocoding and Reverse Geocoding Market Size, By Region, 2017–2024 (USD Million)
Table 9 Location and Predictive Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 10 Reporting and Visualization Market Size, By Region, 2017–2024 (USD Million)
Table 11 Database Management and Spatial Etl Market Size, By Region, 2017–2024 (USD Million)
Table 12 Risk Analytics and Threat Prevention Market Size, By Region, 2017–2024 (USD Million)
Table 13 Services: Location Based Services Market Size, By Type, 2017–2024 (USD Million)
Table 14 Services: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 15 Deployment and Integration Market Size, By Region, 2017–2024 (USD Million)
Table 16 Application Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 17 Consulting and Advisory Market Size, By Region, 2017–2024 (USD Million)
Table 18 Hardware: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 19 Location Based Services Market Size, By Location Type, 2017–2024 (USD Million)
Table 20 Outdoor: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 21 Indoor: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 22 Location Based Services Market Size, By Vertical, 2017–2024 (USD Million)
Table 23 Government and Public Utilities: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 24 Retail: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 25 Transportation and Logistics: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 26 Manufacturing: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 27 Healthcare and Life Sciences: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 28 Media and Entertainment: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 29 Others: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 30 Location Based Services Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 32 North America: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 33 North America: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 34 North America: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 35 North America: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 36 North America: LBS and RTLS Market Size, By Country, 2017–2024 (USD Million)
Table 37 Europe: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 38 Europe: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 39 Europe: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 40 Europe: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 41 Europe: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 42 Europe: LBS and RTLS Market Size, By Country, 2017–2024 (USD Million)
Table 43 Asia Pacific: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 44 Asia Pacific: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 45 Asia Pacific: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 46 Asia Pacific: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 47 Asia Pacific: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 48 Asia Pacific: LBS and RTLS Market Size, By Country, 2017–2024 (USD Million)
Table 49 Rest of the World: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 50 Rest of the World: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 51 Rest of the World: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 52 Rest of the World: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 53 Rest of the World: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 54 Rest of the World: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)

List of Figures (39 Figures)

Figure 1 Global Location Based Services Market: Research Design
Figure 2 LBS and RTLS Market: Top-Down and Bottom-Up Approaches
Figure 3 Competitive Leadership Mapping: Criteria Weightage
Figure 4 LBS and RTLS Market to Witness Significant Growth During the Forecast Period
Figure 5 Fastest Growing Segments in the Global Location Based Services Market in 2019
Figure 6 LBS and RTLS Regional Market Scenario
Figure 7 Proliferation of Smartphones and Subsequent Location-Based Apps Driving the Global LBS and RTLS Market
Figure 8 Services Segment to Hold the Highest Market Share in the LBS and RTLS Market in 2019
Figure 9 Location and Predictive Analytics Segment to Lead the LBS and RTLS Market in 2019
Figure 10 Deployment and Integration Segment to Lead the LBS and RTLS Services Market, in Terms of Market Share, During the Forecast Period
Figure 11 Outdoor Segment to Hold A Higher Market Share in 2019
Figure 12 Transportation and Logistics Segment to Lead the LBS and RTLS Market in Terms of Market Share in 2024
Figure 13 Asia Pacific Considered as the Best Market to Invest During 2019–2024
Figure 14 Drivers, Restraints, Opportunities, and Challenges: LBS and RTLS Market
Figure 15 Value Chain of the Location Based Services Market
Figure 16 LBS and RTLS Market Ecosystem
Figure 17 Services Segment to Grow at the Highest Rate in the LBS and RTLS Market During the Forecast Period
Figure 18 Location and Predictive Analytics Software to Grow at the Highest CAGR During the Forecast Period
Figure 19 Deployment and Integration Services Segment to Account for the Largest Market Size During the Forecast Period
Figure 20 Indoor Segment to Grow at A Higher CAGR During the Forecast Period
Figure 21 Retail Vertical to have the Largest Market Size in 2019
Figure 22 North America to have the Largest Market Size During the Forecast Period
Figure 23 North America: Market Snapshot
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Location Based Services Market (Global) Competitive Leadership Mapping, 2019
Figure 26 Market Ranking, 2019
Figure 27 Cisco: Company Snapshot
Figure 28 Google: Company Snapshot
Figure 29 IBM: Company Snapshot
Figure 30 Microsoft: Company Snapshot
Figure 31 Oracle: Company Snapshot
Figure 32 Ericsson: Company Snapshot
Figure 33 Qualcomm: Company Snapshot
Figure 34 Tomtom: Company Snapshot
Figure 35 Zebra Technologies: Company Snapshot
Figure 36 Apple: Company Snapshot
Figure 37 Stanley Healthcare (Stanley Black & Decker): Company Snapshot
Figure 38 GE Healthcare (GE): Company Snapshot
Figure 39 Spime (Trimble): Company Snapshot

The study involved 4 major activities in estimating the current size of the Location Based Services Market An extensive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of segments and subsegments of the LBS and RTLS market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred, to identify and collect information for this study. These secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, articles by The International RFID Business Association (RFIDba), Location Based Marketing Association (LBMA), and other recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases.

Primary Research

Various primary sources from both the supply and demand sides of the Location Based Services Market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing LBS and RTLS solutions in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The following is the breakup of the primary respondents’ profiles:

To know about the assumptions considered for the study, download the pdf brochure

Location Based Services Market Size Estimation

To make market estimations and forecast the LBS and RTLS market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall size of the global LBS and RTLS market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size includes the following:

• The key players in the market were identified through extensive secondary research.
• The market size, in terms of value, was determined through primary and secondary research processes.
• All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.

Report Objectives

• To define, describe, and forecast the Location Based Services Market by component (hardware, software and services), location type (indoor and outdoor), vertical, and region
• To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
• To analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
• To analyze the opportunities in the market for stakeholders and provide a competitive landscape of the market
• To forecast the revenue of the market segments with respect to 4 major regions, namely North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).
• To profile the key players and comprehensively analyze their recent developments and positioning in the market
• To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Product Analysis

• Product matrix provides detailed product information and comparisons

Geographic Analysis

• Further breakup of the North American Location Based Services Market
• Further breakup of the European LBS and RTLS market
• Further breakup of the APAC LBS and RTLS market
• Further breakup of the RoW LBS and RTLS market

Company Information

• Detailed analysis and profiling of additional market players