Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location Type (Indoor and Outdoor), Software (Geocoding and Reverse Geocoding, Location and Predictive Analytics), Hardware, Service, Vertical, and Region - Global Forecast to 2023

[186 Pages Report] The Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market size was valued at USD 17.38 billion in 2017 and is projected to reach USD 68.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. The base year considered for the study is 2017 and the forecast period is from 2018 to 2023.

Objectives of the Study

The main objective of the report is to define, describe, and forecast the LBS and RTLS market size based on components (software, services, and hardware), location types (outdoor and indoor), software (geocoding and reverse geocoding, location and predictive analytics, reporting and visualization, database management and spatial Extract, Transform, and Load (ETL), and risk analytics and threat prevention), services (deployment and integration, application support and maintenance, and consulting and advisory), verticals, and regions. The report provides detailed information on the major factors (drivers, restraints, opportunities, and challenges) influencing the market growth. The report attempts to forecast the market size with respect to 5 main regions, namely, North America, Asia Pacific (APAC), Europe, Latin America, and Middle East and Africa (MEA). The report strategically profiles the key market players and comprehensively analyzes their core competencies. Moreover, it tracks and analyzes competitive developments such as joint ventures, mergers and acquisitions, and new product developments, in the LBS and RTLS market.

The research methodology used to estimate and forecast the LBS and RTLS market size was initiated with the collection and analysis of data on key vendor revenues through secondary sources, including the annual reports and press releases, investor presentations, conferences and associations, such as the 14th International Conference on Location-Based Services, HIMSS18 Annual Conference and Exposition, technology journals, certified publications, articles from recognized authors, directories, and databases. In addition, the vendor offerings were taken into consideration to determine the market segmentations. The bottom-up procedure was employed to arrive at the overall market size of the LBS and RTLS market from the revenue of the key players and their market shares. The LBS and RTLS market expenditure across all the regions, along with the geographical split in various verticals, was considered to arrive at the overall market size. Post-arrival at the overall market size, the total market was split into several segments and subsegments and was verified through primary research by conducting extensive interviews with key people such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and sub segments. The breakdown of the profiles of the primary participants is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The LBS and RTLS market includes various vendors providing solutions and services to commercial clients across the globe. The companies such as Cisco (US), Google (US), IBM (US), Microsoft (US), Oracle (US), TomTom (Netherlands), Apple (US), Esri (US), Ericsson (Sweden), Qualcomm (US), Zebra (US), Ubisense (UK), Pitney Bowes (US), Baidu (China), Foursquare (US), Centrak (US), Ekahau (US), Galigeo (France), HERE (Netherlands), Teldio (Canada), Navigine (US), Living Map (UK), infsoft (Germany), AiRISTA (Maryland), and Quuppa (Finland) have adopted partnerships, agreements, and collaborations as the key strategies to enhance their market reach.

Key Target Audience

• LBS and RTLS solution vendors
• LBS and RTLS service providers
• Value-added resellers
• Security and intelligence service providers
• Managed Service Providers (MSPs)
• Network and system integrators
• IT operations tool and solution providers

The study answers several questions for the stakeholders, such as which market segments to focus on in the next 2–5 years to prioritize efforts and investments.

Scope of the Report

The research report segments the location based services market into the following submarkets:

By location Type:

• Outdoor
• Indoor

By Component

• Software
• Services
• Hardware

By Software:

• Geocoding and reverse geocoding
• Location and predictive analytics
• Reporting and visualization
• Database management and spatial ETL
• Risk analytics and threat prevention

By Service:

• Deployment and integration
• Application support and maintenance
• Reporting and visualization
• Consulting and advisory
• Risk analytics and threat prevention

By Vertical:

• Government, defense, and public utilities
• Retail and eCommerce
• Banking, Financial Services, and Insurance (BFSI)
• Automotive, transportation, and logistics
• Industrial manufacturing
• Healthcare and life sciences
• Media and entertainment
• Others (energy and utilities, tourism and hospitality, telecom, and education)

By Region:

• North America
• APAC
• Europe
• Latin America
• MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

• Further breakdown of the North American market into the US and Canada
• Further breakdown of the European market into the UK, Germany, and Rest of Europe
• Further breakdown of the APAC market into China and the Rest of APAC

Company Information

• Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 20)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 23)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primary Interviews
                    2.1.2.2 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Assumptions
    2.4 Limitations

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the Global LBS and RTLS Market
    4.2 LBS and RTLS Market, By Software
    4.3 LBS and RTLS Market: Top 3 Verticals and Regions, 2018
    4.4 LBS and RTLS Market: Investment Scenario (2018–2023)

5 Market Overview and Industry Trends (Page No. - 38)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Understanding the Benefits of Spatial Data
                    5.2.1.2 Increasing Competitiveness and Higher Adoption of Bi Solutions
                    5.2.1.3 Increasing Use of Latest Technologies
                    5.2.1.4 Higher Adoption of LBS and RTLS for Various Industry Applications
                    5.2.1.5 Proliferation of Location-Based Apps Among Consumers
                    5.2.1.6 Rise in the Use of Location-Based Mobile Advertising
                    5.2.1.7 Increasing Use of Social Media Marketing
           5.2.2 Restraints
                    5.2.2.1 High Costs of RTLS
                    5.2.2.2 Legal and Privacy Concerns
           5.2.3 Opportunities
                    5.2.3.1 Evolution of IoT
                    5.2.3.2 Increasing Demand for Wearable Devices
                    5.2.3.3 Support From Government for Encouraging the Use of RTLS and LBS Technologies
                    5.2.3.4 New Opportunities in the Industrial Manufacturing Sector
                    5.2.3.5 Opportunities in Developing Economies
           5.2.4 Challenges
                    5.2.4.1 Privacy and Security Concerns
                    5.2.4.2 Connectivity and Data Integration Issues
                    5.2.4.3 Lack of Skilled Professionals
                    5.2.4.4 Mobile App Data Privacy Concerns
                    5.2.4.5 Stringent Government Rules and Regulations
                    5.2.4.6 Lack of Awareness, Expertise, and Other Operational Challenges
    5.3 Future Outlook: LBS and RTLS Market
    5.4 Value Chain Analysis
    5.5 Standards and Regulations
           5.5.1 Standardization Bodies
                    5.5.1.1 OGC
                               5.5.1.1.1 IETF
                               5.5.1.1.2 IEEE
                               5.5.1.1.3 W3C
           5.5.2 Standards
    5.6 Ecosystem and Key Target Audience
           5.6.1 Ecosystem
           5.6.2 Target Audience
                    5.6.2.1 Mobile Network Operators
                    5.6.2.2 LBS Application Developers
                    5.6.2.3 Wireless Infrastructure Providers
                    5.6.2.4 Mobile Content Developers and Aggregators
                    5.6.2.5 Mobile Commerce and Advertising Companies
    5.7 Use Cases of LBS and RTLS
    5.8 Hardware in the LBS and RTLS Market
           5.8.1 Sensors and Readers
           5.8.2 Tags and Transponders
           5.8.3 Others
    5.9 LBS and RTLS Technologies
           5.9.1 Satellite, Microwave, and Infrared Remote Sensing
           5.9.2 Otdoa and E-Otd
           5.9.3 Rfid and Nfc
           5.9.4 Context-Aware Technologies
           5.9.5 Wi-Fi/Wlan, Uwb, Bt/Ble, Beacons, and A-Gps
           5.9.6 Others

6 LBS and RTLS Market, By Component (Page No. - 64)
    6.1 Introduction
    6.2 Software
    6.3 Services
    6.4 Hardware

7 LBS and RTLS Market, By Software (Page No. - 69)
    7.1 Introduction
    7.2 Geocoding and Reverse Geocoding
    7.3 Location and Predictive Analytics
    7.4 Reporting and Visualization
    7.5 Database Management and Spatial Etl
    7.6 Risk Analytics and Threat Prevention

8 LBS and RTLS Market, By Service (Page No. - 77)
    8.1 Introduction
    8.2 Deployment and Integration
    8.3 Application Support and Maintenance
    8.4 Consulting and Advisory Services

9 LBS and RTLS Market, By Location Type (Page No. - 81)
    9.1 Introduction
    9.2 Outdoor
    9.3 Indoor

10 LBS and RTLS Market, By Vertical (Page No. - 85)
     10.1 Introduction
     10.2 Government, Defense, and Public Sector
     10.3 Retail and E-Commerce
     10.4 Banking, Financial Services, and Insurance
     10.5 Automotive, Transportation, and Logistics
     10.6 Industrial Manufacturing
     10.7 Healthcare and Life Sciences
     10.8 Media and Entertainment
     10.9 Others

11 LBS and RTLS Market, By Region (Page No. - 99)
     11.1 Introduction
     11.2 North America
             11.2.1 United States
             11.2.2 Canada
     11.3 Europe
             11.3.1 United Kingdom
             11.3.2 Germany
             11.3.3 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
             11.4.2 Rest of Asia Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 123)
     12.1 Overview
     12.2 Competitive Scenario
             12.2.1 New Product Launches/Upgradations
             12.2.2 Mergers and Acquisitions
             12.2.3 Partnerships, Agreements, and Collaborations

13 Company Profiles (Page No. - 127)
     13.1 Cisco
             13.1.1 Business Overview
             13.1.2 Products and Services Offered
             13.1.3 Recent Developments
                        13.1.3.1 SWOT Analysis
             13.1.4 MnM View
     13.2 Google (Alphabet)
             13.2.1 Business Overview
             13.2.2 Products and Services Offered
             13.2.3 Recent Developments
                        13.2.3.1 SWOT Analysis
             13.2.4 MnM View
     13.3 IBM
             13.3.1 Business Overview
             13.3.2 Products and Services Offered
             13.3.3 Recent Developments
                        13.3.3.1 SWOT Analysis
             13.3.4 MnM View
     13.4 Microsoft
             13.4.1 Business Overview
             13.4.2 Products and Services Offered
             13.4.3 Recent Developments
                        13.4.3.1 SWOT Analysis
             13.4.4 MnM View
     13.5 Oracle
             13.5.1 Business Overview
             13.5.2 Products and Services Offered
                        13.5.2.1 SWOT Analysis
             13.5.3 MnM View
     13.6 Tomtom
             13.6.1 Business Overview
             13.6.2 Products Offered
             13.6.3 Recent Developments
             13.6.4 MnM View
     13.7 Apple
             13.7.1 Business Overview
             13.7.2 Company Website, Annual Reports, and Sez Filings Products Offered
             13.7.3 Recent Developments
             13.7.4 MnM View
     13.8 ESRI
             13.8.1 Business Overview
             13.8.2 Products and Services Offered
             13.8.3 Recent Developments
             13.8.4 MnM View
     13.9 Ericsson
             13.9.1 Business Overview
             13.9.2 Products and Services Offered
Source: Company Website
             13.9.3 Recent Developments
             13.9.4 MnM View
     13.10 Qualcomm
             13.10.1 Business Overview
             13.10.2 Products Offered
             13.10.3 Recent Developments
             13.10.4 MnM View
     13.11 Zebra
             13.11.1 Business Overview
     13.12 Ubisense
             13.12.1 Business Overview
     13.13 Pitney Bowes
             13.13.1 Business Overview
     13.14 Baidu
             13.14.1 Business Overview
     13.15 Foursquare
             13.15.1 Business Overview
     13.16 Centrak
             13.16.1 Business Overview
     13.17 Ekahau
             13.17.1 Business Overview
     13.18 Galigeo
             13.18.1 Business Overview
     13.19 Here
             13.19.1 Business Overview
     13.20 Teldio
             13.20.1 Business Overview
     13.21 Navigine
             13.21.1 Business Overview
     13.22 Living Map
             13.22.1 Business Overview
     13.23 Infsoft
             13.23.1 Business Overview
     13.24 Airista
             13.24.1 Business Overview
     13.25 Quuppa
     13.26 Geomoby

14 Appendix (Page No. - 177)
     14.1 Industry Excerpts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Related Reports
     14.6 Author Details

List of Tables (60 Tables)

Table 1 LBS and RTLS Market: Standards
Table 2 Comparison Between Active and Passive Rfid Tags
Table 3 LBS and RTLS Market Size, By Component, 2018–2023 (USD Million)
Table 4 LBS and RTLS Software Market Size, By Region, 2018–2023 (USD Million)
Table 5 LBS and RTLS Services Market Size, By Region, 2018–2023 (USD Million)
Table 6 LBS and RTLS Hardware Market Size, By Region, 2018–2023 (USD Million)
Table 7 LBS and RTLS Market Size, By Software, 2016–2023 (USD Million)
Table 8 Geocoding and Reverse Geocoding: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 9 Location and Predictive Analytics: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 10 Reporting and Visualization: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 11 Database Management and Spatial Etl: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 12 Risk Analytics and Threat Prevention: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 13 LBS and RTLS Market Size, By Service, 2016–2023 (USD Million)
Table 14 Deployment and Integration: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 15 Application Support and Maintenance: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 16 Consulting and Advisory: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 17 LBS and RTLS Market Size, By Location Type, 2016–2023 (USD Million)
Table 18 Outdoor: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 19 Indoor: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 20 LBS and RTLS Market Size, By Vertical, 2016–2023 (USD Million)
Table 21 Government, Defense, and Public Sector: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 22 Retail and Ecommerce: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 23 Banking, Financial Services, and Insurance: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 24 Automotive, Transportation, and Logistics: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 25 Industrial Manufacturing: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 26 Healthcare and Life Sciences: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 27 Media and Entertainment: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 28 Others: LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 29 LBS and RTLS Market Size, By Region, 2016–2023 (USD Million)
Table 30 North America: LBS and RTLS Market Size, By Component, 2016–2023 (USD Million)
Table 31 North America: LBS and RTLS Market Size, By Software, 2016–2023 (USD Million)
Table 32 North America: LBS and RTLS Market Size, By Service, 2016–2023 (USD Million)
Table 33 North America: LBS and RTLS Market Size, By Location Type, 2016–2023 (USD Million)
Table 34 North America: LBS and RTLS Market Size, By Vertical, 2016–2023 (USD Million)
Table 35 North America: LBS and RTLS Market Size, By Country, 2016–2023 (USD Million)
Table 36 Europe: LBS and RTLS Market Size, By Component, 2016–2023 (USD Million)
Table 37 Europe: LBS and RTLS Market Size, By Software, 2016–2023 (USD Million)
Table 38 Europe: LBS and RTLS Market Size, By Service, 2016–2023 (USD Million)
Table 39 Europe: LBS and RTLS Market Size, By Location Type, 2016–2023 (USD Million)
Table 40 Europe: LBS and RTLS Market Size, By Vertical, 2016–2023 (USD Million)
Table 41 Europe: LBS and RTLS Market Size, By Country, 2016–2023 (USD Million)
Table 42 Asia Pacific: LBS and RTLS Market Size, By Component, 2016–2023 (USD Million)
Table 43 Asia Pacific: LBS and RTLS Market Size, By Software, 2016–2023 (USD Million)
Table 44 Asia Pacific: LBS and RTLS Market Size, By Service, 2016–2023 (USD Million)
Table 45 Asia Pacific: LBS and RTLS Market Size, By Location Type, 2016–2023 (USD Million)
Table 46 Asia Pacific: LBS and RTLS Market Size, By Vertical, 2016–2023 (USD Million)
Table 47 Asia Pacific: LBS and RTLS Market Size, By Country, 2016–2023 (USD Million)
Table 48 Middle East and Africa: LBS and RTLS Market Size, By Component, 2016–2023 (USD Million)
Table 49 Middle East and Africa: LBS and RTLS Market Size, By Software, 2016–2023 (USD Million)
Table 50 Middle East and Africa: LBS and RTLS Market Size, By Service, 2016–2023 (USD Million)
Table 51 Middle East and Africa: LBS and RTLS Market Size, By Location Type, 2016–2023 (USD Million)
Table 52 Middle East and Africa: LBS and RTLS Market Size, By Vertical, 2016–2023 (USD Million)
Table 53 Latin America: LBS and RTLS Market Size, By Component, 2016–2023 (USD Million)
Table 54 Latin America: LBS and RTLS Market Size, By Software, 2016–2023 (USD Million)
Table 55 Latin America: LBS and RTLS Market Size, By Service, 2016–2023 (USD Million)
Table 56 Latin America: LBS and RTLS Market Size, By Location Type, 2016–2023 (USD Million)
Table 57 Latin America: LBS and RTLS Market Size, By Vertical, 2016–2023 (USD Million)
Table 58 New Product Launches/Upgradations, 2016–2018
Table 59 Mergers and Acquisitions, 2016–2018
Table 60 Partnerships, Agreements, and Collaborations, 2016–2018

List of Figures (74 Figures)

Figure 1 Global LBS and RTLS Market Segmentation
Figure 2 LBS and RTLS Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Segments Dominating the Global LBS and RTLS Market in 2018
Figure 8 Outdoor Location Type is Expected to Have the Larger Market Share in 2018
Figure 9 North America is Estimated to Hold the Largest Market Share in 2018
Figure 10 Higher Adoption of LBS and RTLS Technologies Among Various Industry Applications and the Proliferation of Location-Based Apps Among Consumers are Expected to Drive the Market Growth
Figure 11 Risk Analytics and Threat Prevention Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Retail and Ecommerce Vertical and North American Region are Expected to Hold the Largest Market Shares
Figure 13 Asia Pacific is Considered the Best Market to Invest in During the Forecast Period
Figure 14 LBS and RTLS Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Value Chain of the LBS and RTLS Market
Figure 16 LBS and RTLS Market Ecosystem
Figure 17 LBS Through TDOA Technology
Figure 18 Software Segment is Estimated to Dominate the LBS and RTLS Market in 2018
Figure 19 North America is Expected to Dominate the Software Segment in the LBS and RTLS Market During the Forecast Period
Figure 20 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 Risk Analytics and Threat Prevention Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 North America is Expected to Dominate the Geocoding and Reverse Geocoding Software Segment During the Forecast Period
Figure 23 Asia Pacific is Expected to Grow at the Highest CAGR in the Risk Analytics and Threat Prevention Software Segment During the Forecast Period
Figure 24 Application Support and Maintenance Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 25 Indoor Segment is Expected to Grow at the Higher CAGR During the Forecast Period
Figure 26 Asia Pacific Region is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Retail and Ecommerce Segment is Estimated to Have the Largest Market Size in 2018
Figure 28 North America is Estimated to Have the Largest Market Size in 2018
Figure 29 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 31 North America: Market Snapshot
Figure 32 Application Support and Maintenance Segment in North America is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 33 in North America, Media and Entertainment Segment is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 34 Indoor Segment in Europe is Expected to Exhibit the Higher CAGR During the Forecast Period
Figure 35 Automotive, Transportation, and Logistics Segment in Europe is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 36 Asia Pacific: Market Snapshot
Figure 37 Indoor Segment in Asia Pacific is Expected to Exhibit the Higher CAGR During the Forecast Period
Figure 38 Automotive, Transportation, and Logistics Vertical in Asia Pacific is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 39 Indoor Segment in the Middle East and Africa is Expected to Exhibit the Higher CAGR During the Forecast Period
Figure 40 Media and Entertainment Segment in Middle East and Africa is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 41 Indoor Segment in Latin America is Expected to Exhibit the Higher CAGR During the Forecast Period
Figure 42 Media and Entertainment Vertical in Latin America is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 43 Key Developments By the Leading Players in the LBS and RTLS Market, 2015–2018
Figure 44 Cisco: Company Snapshot
Figure 45 Cisco: SWOT Analysis
Figure 46 Google (Alphabet): Company Snapshot
Figure 47 Google: SWOT Analysis
Figure 48 IBM: Company Snapshot
Figure 49 IBM: SWOT Analysis
Figure 50 Microsoft: Company Snapshot
Figure 51 Microsoft: SWOT Analysis
Figure 52 Oracle: Company Snapshot
Figure 53 Oracle: SWOT Analysis
Figure 54 Tomtom: Company Snapshot
Figure 55 Apple: Company Snapshot
Figure 56 ESRI: Company Snapshot
Figure 57 Ericsson: Company Snapshot
Figure 58 Qualcomm: Company Snapshot
Figure 59 Zebra Technologies: Company Snapshot
Figure 60 Ubisense: Company Snapshot
Figure 61 Pitney Bowes: Company Snapshot
Figure 62 Baidu: Company Snapshot
Figure 63 Foursquare: Company Snapshot
Figure 64 Centrak: Company Snapshot
Figure 65 Ekahau: Company Snapshot
Figure 66 Galigeo: Company Snapshot
Figure 67 Here: Company Snapshot
Figure 68 Teldio: Company Snapshot
Figure 69 Navigine: Company Snapshot
Figure 70 Living Map: Company Snapshot
Figure 71 Infsoft: Company Snapshot
Figure 72 Airista: Company Snapshot
Figure 73 Quuppa: Company Snapshot
Figure 74 Geomoby: Company Snapshot

MarketsandMarkets estimates the global Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market size to grow from USD 22.18 billion in 2018 to USD 68.85 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. The major factors that are expected to drive the growth of the LBS and RTLS market include increasing use of smartphones for advertisement, higher adoption of LBS and RTLS in various industry applications, and increasing use of social media advertising. In addition, investment in analytics technology boosts the market growth. The LBS and RTLS market is segmented based on component (hardware, software, services), location type, vertical, and region.

In the LBS and RTLS market, the outdoor location type is expected to account for the largest market share. The LBS and RTLS outdoor location type plays a vital role in helping organizations enhance their business growth. It allows in-app purchases are purchases made from within a mobile application.

The software segment is expected to have the largest market share, which is attributed to the fact that LBS and RTLS software acts as an interface between the location-based data and the final analysis of the data to create useful information for enhanced asset management.

The application support and maintenance services segment is expected to account for the highest CAGR. Application support and maintenance services enable organizations to obtain an understanding of market trends, changing business conditions, customer insights, or service troubles, in addition to developing marketing and corporate branding campaigns.

North America is expected to have the largest market share in the global LBS and RTLS market, owing to the presence of sustainable and well-established economies in the region, allowing it to invest in R&D activities. The US comprises majority of the LBS and RTLS market in the North America. In the US retail banks, LBS is used to collect volumes of customer-related insights. Analyzing these volumes of customer data helps banks to improve their relationship with customers. Retail, healthcare, eCommerce, and many other service providers are using context-aware technologies to advertise about their new offerings.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, which is attributed to the fact that developing APAC countries such as India, South Korea, Singapore, and Malaysia have a large base of end-users, who are using LBS and RTLS solutions.

The study measures and evaluates the major offerings and key strategies of the key market vendors, including Cisco (US), Google (US), IBM (US), Microsoft (US), Oracle (US), TomTom (Netherlands), Apple (US), Esri (US), Ericsson (Sweden), Qualcomm (US), Zebra (US), Ubisense (UK), Pitney Bowes (US), Baidu (China), Foursquare (US), Centrak (US), Ekahau (US), Galigeo (France), HERE (Netherlands), Teldio (Canada), Navigine (US), Living Map (UK), infsoft (Germany), AiRISTA (Maryland), and Quuppa (Finland). These companies have been at the forefront in offering reliable LBS and RTLS solutions to commercial clients across diverse locations.

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