Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Component (Hardware, Software and Services), Location Type (Indoor and Outdoor), Vertical, Region - Global Forecast to 2024
[165 Pages Report] MarketsandMarkets projects the Location-Based Services (LBS) and Real-Time Location Systems (RTLS)market to grow from USD 16.0 billion in 2019 to USD 40.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 20.1% during the forecast period. Major factors expected to drive the growth of the Location based services market include various applications of geospatial data; growing demand for LBS and RTLS for industry applications; proliferation of social media, smartphones, and location-based apps among consumers; and growing demand for geomarketing.
By location type, outdoor location to hold a larger market size during the forecast period
Based on location type, the global Location based services market is segmented into indoor and outdoor location types.
Outdoor positioning locates data, assets, or people in an open area using Global Positioning System (GPS), satellites, Infrared radiation (IR)-based remote sensing, and other positioning technologies with style mapping, which provide navigation services. It is used to trace long-distance objects or people from any location. The major outdoor positioning technologies include Global Navigation Satellite System (GNSS), cellular networks, and wireless networks. The most popular GNSS deployed on mobile devices is the GPS. Many positioning techniques and methods have been developed based on high-accuracy GPS chips, differential GPS, and assisted-GPS.
Major applications of outdoor LBS include geo-marketing and advertising, asset tracking, personal tracking, customer location tracking, fleet tracking, freight management, route optimization and planning, mapping discovery and infotainment, geographic event alerts, and defense management. For instance, GNSS enables logistics operators to monitor goods and assets during their transfer between different transport nodes and hubs. The GNSS-based data, such as positioning and timing, in combination with information on the status of the container and the cargo, and RFID positioning, can be used for asset and goods identification at hubs. This information is used by the logistic operators to improve the efficiency of transportation activities.
Application support and maintenance services segment to grow at a higher CAGR during the forecast period
Among services, the application support and maintenance segment is expected to witness a higher growth rate than the deployment and integration, and consulting and advisory services segment during the forecast period. Application-specific support and maintenance services are offered after the installation of the LBS and RTLS solution in an organization. These services include assistance provided during installation and maintenance activities for data and software/solutions maintenance. The services can be offered from remote places, via web conferencing, telephones, and ticketing systems or via onsite assistance. An end user may require the help of an LBS and RTLS vendor for further customization or improvement in the system, for which the vendor provides services for a predetermined duration.
North America to account for the largest market size during the forecast period.
North America is expected to hold the largest market size during the forecast period. The US has emerged as the largest market for LBS and RTLS owing to the large-scale implementation of LBS and RTLS by organizations and enterprises in the country. The high pace of development of infrastructure in the US, along with the high growth of Internet of Things (IoT), Artificial Intelligence (AI), and cloud computing, can be attributed to the fast growth of the Location based services market in the US.
The 2 major contributors to the overall market are the US and Canada. In the US, transportation and logistics, retail, manufacturing, and government and public utilities are the segments that hold the largest market chunk. The market growth in North America is attributed to continuous technological advancements in this field, increasing industry standards of LBS and RTLS, and enhanced financial support from the government. The region has also witnessed a proliferation of startups in the Location based services market. Out of the 340 startups analyzed for the report, 79% of startups are from the North American region.
Key Location Based Services Market Players
Key and emerging market players include Aruba Networks (US), Cisco (US), Google (US), Esri (US), IBM (US), Microsoft (US), Oracle (US), TomTom (Netherlands), Teldio (Canda), HERE (Netherlands), Ericsson (Sweden), Foursquare (US), Navigine (US), AiRISTA Flow (US), Quuppa (Finland), Ubisense (UK), Apple (US), Qualcomm (US), STANLEY Healthcare (US), GE Healthcare (US), CenTrak (US), Spime (US), KDDI (Japan), NTT Docomo (Japan), and Zebra Technologies (US). These players have adopted various strategies to grow in the LBS and RTLS market. The companies are focused on inorganic and organic growth strategies to strengthen their market position.
Location-based advertising for enhanced customer experience is expected to be Google’s key focus in the indoor location market. Moreover, several maps with indoor images and street views have been added to Google Maps, using the indoor mapping technology. Google’s product, Latitude, was discontinued in 2013 to introduce a better and more advanced product in the indoor location industry. The consistent introduction of indoor map features in Google Maps shows that the company largely applies organic growth strategies of new product launches and upgradations to become a leader in the market. Asia Pacific (APAC) and the Middle East are Google’s prime target regions to deploy its indoor location maps and explore more opportunities for growth in the market. In February 2017, Google Maps was updated for Android with a new User Interface (UI) to offer its Android users with relevant information, including improvement of transit time, traffic data, local places, and the recommendations feature. In November 2016, Google launched Tango, an augmented reality system for smartphones. Furthermore, Google is trying to expand its base in the Location based services market by implementing inorganic growth strategies. In September 2016, Google acquired Urban Engines, a location-based analytics firm.
Esri’s business strategy is to offer innovative products and solutions to its clients for its future growth. Furthermore, the company seeks new growth opportunities through its wide-array of product portfolio and offerings in the LBS and RTLS market. Esri is highly focused on building strategic partnerships and launching new products. For instance, in January 2018, Esri announced its advanced network capabilities for utilities as a part of the ArcGIS platform. The ArcGIS Utility Network Management extension combines an advanced system of record with LBS analytics. The company helps Small and Medium-sized Enterprises (SMEs) and large enterprises to anticipate opportunities for business growth and enhance their business processes.
Furthermore, the company is working toward serving the needs of its clients more efficiently by technologically updating its products and solutions. It has been competently expanding its business lines by undertaking efficient inorganic growth strategies. For instance, in June 2018, Esri announced the integration of the ArcGIS software into SAP's cloud-based offering, SAP HANA spatial services, assisting its customers to build location-aware business applications. Moreover, in February 2018, Esri announced an update of its existing ArcGIS platform to enhance user experience.
Scope of the Report
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Report Metrics |
Details |
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Market size available for years |
2017–2024 |
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Base year considered |
2018 |
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Forecast period |
2019–2024 |
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Forecast units |
Billion (USD) |
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Segments covered |
Component (Hardware, Software and Services), Software (Geocoding and Reverse Geocoding, Location and Predictive Analytics, Reporting and Visualization, Database Management and Spatial ETL, and Risk Analytics And Threat Prevention), Location Type (Indoor and Outdoor), Vertical, and Region |
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Geographies covered |
North America, Europe, APAC, and RoW |
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Companies covered |
Aruba Networks (US), Cisco (US), Google (US), Esri (US), IBM (US), Microsoft (US), Oracle (US), TomTom (Netherlands), Teldio (Canada), HERE (Netherlands), Ericsson (Sweden), Foursquare (US), Navigine (US), AiRISTA Flow (US), Quuppa (Finland), Ubisense (UK), Apple (US), Qualcomm (US), STANLEY Healthcare (US), GE Healthcare (US), CenTrak (US), Spime (US), KDDI (Japan), NTT Docomo (Japan), and Zebra Technologies (US) |
The research report categorizes the Location based services market to forecast the revenues and analyze trends in each of the following subsegments:
By Component
- Hardware
- Software
- Geocoding and Reverse Geocoding
- Location and Predictive Analytics
- Reporting and Visualization
- Database Management and Spatial Extract, Transform, Load (ETL)
- Risk Analytics And Threat Prevention
- Services
- Deployment and Integration
- Application Support and Maintenance
- Consulting and Advisory Services
By Location Type
- Indoor
- Outdoor
By Application Areas
- Government and Public Utilities
- Retail
- Tourism and Hospitality
- Transportation and Logistics
- Manufacturing
- Healthcare and Life Sciences
- Media and Entertainment
- Others (Energy and Utilities, Banking, Financial Services and Insurance [BFSI], Telecom, and Education)
By Region
- North America
- Europe
- APAC
- RoW
Recent Developments
- In February 2019, Microsoft partnered with TomTom to incorporate LBS in Azure solutions via TomTom’s maps, traffic, and navigation software.
- In February 2019, Swrve integrated with Oracle Eloqua for easy and accessible marketing across various mobile channels by delivering real-time, personalized mobile experiences for mobile app users.
Critical Questions the Report Answers:
- Where will all these developments take the industry in the long term?
- What are the upcoming trends for the Location based services market?
- Which segment provides the most opportunity for growth?
- Who are the leading vendors operating in this market?
- What are the opportunities for new market entrants?
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
Table of Contents
1 Introduction (Page No. - 19)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered for the Study
1.4 Currency Considered
1.5 Stakeholders
2 Research Methodology (Page No. - 23)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Competitive Leadership Mapping Research Methodology
2.6 Assumptions for the Study
2.7 Limitations of the Study
3 Executive Summary (Page No. - 32)
4 Premium Insights (Page No. - 37)
4.1 Attractive Opportunities in Global Location Based Services Market
4.2 LBS and RTLS Market, By Component, 2019
4.3 LBS and RTLS Market, By Software, 2017–2024
4.4 LBS and RTLS Market, By Service, 2019 vs 2024
4.5 LBS and RTLS Market, By Location Type, 2019
4.6 LBS and RTLS Market, By Vertical, 2019 vs 2024
4.7 LBS and RTLS Market: Market Investment Scenario (2019-2024)
5 Location Based Services Market Overview and Industry Trends (Page No. - 41)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Various Applications of Geospatial Data Driving the LBS and RTLS Market Growth
5.2.1.2 Growing Demand for LBS and RTLS for Industry Applications
5.2.1.3 Proliferation of Social Media, Smartphones, and Location-Based Apps Among Consumers
5.2.1.4 Growing Demand for Geomarketing
5.2.2 Restraints
5.2.2.1 Stringent Government Rules and Regulations
5.2.3 Opportunities
5.2.3.1 Ble and UWB for Indoor Proximity Services
5.2.3.2 Use of 5G for LBS
5.2.3.3 Opportunities and Applications in Industry 4.0
5.2.4 Challenges
5.2.4.1 Privacy and Security Concerns
5.2.4.2 Designing LBS and RTLS Solutions to Fulfill High Accuracy, Long-Range, and Low-Power Consumption Requirements Simultaneously
5.3 Future Outlook: LBS and RTLS Market
5.4 Value Chain Analysis
5.5 Standards and Regulations
5.5.1 Standardization Bodies
5.5.1.1 Open Geospatial Consortium
5.5.1.2 Internet Engineering Task Force
5.5.1.3 Institute of Electrical and Electronics Engineers
5.5.1.4 World Wide Web Consortium
5.5.2 Standards
5.6 Ecosystem and Key Target Audience
5.6.1 Ecosystem
5.6.2 Target Audience
5.6.2.1 Mobile Network Operators
5.6.2.2 LBS Application Developers
5.6.2.3 Wireless Infrastructure Providers
5.6.2.4 Mobile Content Developers and Aggregators
5.6.2.5 Mobile Commerce and Advertising Companies
5.7 LBS and RTLS Technologies
5.7.1 Satellite, Microwave, and Infrared Remote Sensing
5.7.2 Otdoa and E-Otd
5.7.3 RFID and NFC
5.7.4 Context-Aware Technologies
5.7.5 Wi-Fi/Wlan, UWB, Bt/Ble, Beacons, and A-GPS
5.7.6 Others
5.8 Use Cases of LBS and RTLS
6 Location Based Services Market By Component (Page No. - 60)
6.1 Introduction
6.2 Software
6.2.1 Geocoding and Reverse Geocoding
6.2.1.1 Geocoding and Reverse Geocoding Software Emerging as Major Facilitators of LBS on Digital Maps
6.2.2 Location and Predictive Analytics
6.2.2.1 Location and Predictive Analytics Software Empowering Enterprises to Make Better-Informed Decisions Regarding Their Services
6.2.3 Reporting and Visualization
6.2.3.1 Location-Based Reporting Software Provides Enterprises With A Detailed Understanding of Business Metrics
6.2.4 Database Management and Spatial ETL
6.2.4.1 The Combined Usage of Enterprise Spatial Database Enabling Robust Location Data Management
6.2.5 Risk Analytics and Threat Prevention
6.2.5.1 Rising Threats in the Connected Services Ecosystem Forcing Enterprises to Focus on Risk Analytics and Threat Prevention
6.3 Services
6.3.1 Deployment and Integration
6.3.1.1 Deployment and Integration Services to Offer Significant Revenue Growth Opportunities in APAC
6.3.2 Application Support and Maintenance
6.3.2.1 Growing Demand for LBS and RTLS Software Solutions Fueling the Demand for Application Support and Maintenance Services
6.3.3 Consulting and Advisory
6.3.3.1 Need for Technical Expertise, Especially in Latin America and MEA Regions, Driving the Demand for Consulting and Advisory Services
6.4 Hardware
7 Location Based Services Market By Location Type (Page No. - 73)
7.1 Introduction
7.2 Outdoor
7.2.1 GNSS Penetration in LBS Devices to Be A Key Enabler of Outdoor Positioning
7.3 Indoor
7.3.1 UWB Technology Enabling Precise Indoor Positioning
8 Location Based Services Market By Vertical (Page No. - 77)
8.1 Introduction
8.2 Government and Public Utilities
8.2.1 Surveillance, Emergency Response System, Cybersecurity Intelligence, Intrusion Detection and Prevention, and Asset Management are Key Applications of LBS and RTLS
8.3 Retail
8.3.1 Growing Use for LBS and RTLS Technologies in Retail for Enhancing Customer Engagement on Digital Platforms Via Geomarketing
8.4 Transportation and Logistics
8.4.1 Route Tracking and Monitoring, and Field Asset Monitoring Emerging as Key Applications of LBS and RTLS in Transportation and Logistics Vertical
8.5 Manufacturing
8.5.1 Asset Tracking and Supply Chain Optimization are Keys to the Deployment of LBS and RTLS in Manufacturing
8.6 Healthcare and Life Sciences
8.6.1 Facilities Management and Governance are Important Applications of LBS and RTLS in Healthcare and Life Sciences Vertical
8.7 Media and Entertainment
8.7.1 Audience Analysis and Customer Engagement to Drive the Adoption of LBS and RTLS in Media and Entertainment Vertical
8.8 Others
9 Location Based Services Market By Region (Page No. - 89)
9.1 Introduction
9.2 North America
9.2.1 United States
9.2.1.1 Development of Infrastructure in the US to Drive the Market Growth
9.2.2 Canada
9.2.2.1 Investments in Smart Cities and Smart Infrastructure to Drive LBS and RTLS in Canada
9.3 Europe
9.3.1 United Kingdom
9.3.1.1 Adoption of Big Data and Analytics Technologies to Drive the Demand for LBS and RTLS Solutions in the UK
9.3.2 Germany
9.3.2.1 Expansion of Smart Infrastructures in Germany to Drive the Growth of LBS and RTLS Market
9.3.3 Rest of Europe
9.4 Asia Pacific
9.4.1 China
9.4.1.1 Popularity of Location-Based Games to Drive the LBS and RTLS Market in China
9.4.2 Japan
9.4.2.1 Use of LBS for Emergency Services to Drive the LBS and RTLS Market in Japan
9.4.3 Rest of Asia Pacific
9.5 Rest of the World
9.5.1 Middle East
9.5.1.1 Government Initiatives for Smart Cities and Summits to Drive the Market Growth in the Middle East
9.5.2 Africa
9.5.2.1 Adoption of Smartphones to Drive the LBS and RTLS Market in Africa
9.5.3 Latin America
9.5.3.1 Increased Number and Use of Connected Devices to Drive the Market in Latin America
10 Competitive Landscape (Page No. - 107)
10.1 Competitive Leadership Mapping
10.1.1 Visionary Leaders
10.1.2 Innovators
10.1.3 Dynamic Differentiators
10.1.4 Emerging Companies
10.2 Strength of Product Portfolio
10.3 Business Strategy Excellence
10.4 Market Ranking for the LBS and RTLS Market, 2019
11 Company Profiles (Page No. - 112)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.1 Cisco
11.2 Google
11.3 IBM
11.4 Microsoft
11.5 Oracle
11.6 Ericsson
11.7 Qualcomm
11.8 Tomtom
11.9 ESRI
11.10 Zebra Technologies
11.11 Teldio
11.12 Here
11.13 Foursquare
11.14 Navigine
11.15 Airista Flow
11.16 Quuppa
11.17 Ubisense
11.18 Apple
11.19 Stanley Healthcare
11.20 GE Healthcare
11.21 Centrak
11.22 Spime
11.23 Aruba Networks
11.24 KDDI
11.25 NTT Docomo
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
12 Appendix (Page No. - 158)
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Available Customization
12.4 Related Reports
12.5 Author Details
List of Tables (54 Tables)
Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Major Industry Application Areas Across Verticals
Table 4 Location Based Services Market: Standards
Table 5 LBS and RTLS Market Size, By Component, 2017–2024 (USD Million)
Table 6 Software: LBS and RTLS Market Size, By Type, 2017–2024 (USD Million)
Table 7 Software: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 8 Geocoding and Reverse Geocoding Market Size, By Region, 2017–2024 (USD Million)
Table 9 Location and Predictive Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 10 Reporting and Visualization Market Size, By Region, 2017–2024 (USD Million)
Table 11 Database Management and Spatial Etl Market Size, By Region, 2017–2024 (USD Million)
Table 12 Risk Analytics and Threat Prevention Market Size, By Region, 2017–2024 (USD Million)
Table 13 Services: Location Based Services Market Size, By Type, 2017–2024 (USD Million)
Table 14 Services: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 15 Deployment and Integration Market Size, By Region, 2017–2024 (USD Million)
Table 16 Application Support and Maintenance Market Size, By Region, 2017–2024 (USD Million)
Table 17 Consulting and Advisory Market Size, By Region, 2017–2024 (USD Million)
Table 18 Hardware: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 19 Location Based Services Market Size, By Location Type, 2017–2024 (USD Million)
Table 20 Outdoor: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 21 Indoor: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 22 Location Based Services Market Size, By Vertical, 2017–2024 (USD Million)
Table 23 Government and Public Utilities: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 24 Retail: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 25 Transportation and Logistics: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 26 Manufacturing: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 27 Healthcare and Life Sciences: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 28 Media and Entertainment: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 29 Others: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
Table 30 Location Based Services Market Size, By Region, 2017–2024 (USD Million)
Table 31 North America: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 32 North America: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 33 North America: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 34 North America: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 35 North America: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 36 North America: LBS and RTLS Market Size, By Country, 2017–2024 (USD Million)
Table 37 Europe: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 38 Europe: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 39 Europe: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 40 Europe: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 41 Europe: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 42 Europe: LBS and RTLS Market Size, By Country, 2017–2024 (USD Million)
Table 43 Asia Pacific: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 44 Asia Pacific: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 45 Asia Pacific: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 46 Asia Pacific: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 47 Asia Pacific: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 48 Asia Pacific: LBS and RTLS Market Size, By Country, 2017–2024 (USD Million)
Table 49 Rest of the World: Location Based Services Market Size, By Component, 2017–2024 (USD Million)
Table 50 Rest of the World: LBS and RTLS Market Size, By Software, 2017–2024 (USD Million)
Table 51 Rest of the World: LBS and RTLS Market Size, By Service, 2017–2024 (USD Million)
Table 52 Rest of the World: LBS and RTLS Market Size, By Location Type, 2017–2024 (USD Million)
Table 53 Rest of the World: LBS and RTLS Market Size, By Vertical, 2017–2024 (USD Million)
Table 54 Rest of the World: LBS and RTLS Market Size, By Region, 2017–2024 (USD Million)
List of Figures (39 Figures)
Figure 1 Global Location Based Services Market: Research Design
Figure 2 LBS and RTLS Market: Top-Down and Bottom-Up Approaches
Figure 3 Competitive Leadership Mapping: Criteria Weightage
Figure 4 LBS and RTLS Market to Witness Significant Growth During the Forecast Period
Figure 5 Fastest Growing Segments in the Global Location Based Services Market in 2019
Figure 6 LBS and RTLS Regional Market Scenario
Figure 7 Proliferation of Smartphones and Subsequent Location-Based Apps Driving the Global LBS and RTLS Market
Figure 8 Services Segment to Hold the Highest Market Share in the LBS and RTLS Market in 2019
Figure 9 Location and Predictive Analytics Segment to Lead the LBS and RTLS Market in 2019
Figure 10 Deployment and Integration Segment to Lead the LBS and RTLS Services Market, in Terms of Market Share, During the Forecast Period
Figure 11 Outdoor Segment to Hold A Higher Market Share in 2019
Figure 12 Transportation and Logistics Segment to Lead the LBS and RTLS Market in Terms of Market Share in 2024
Figure 13 Asia Pacific Considered as the Best Market to Invest During 2019–2024
Figure 14 Drivers, Restraints, Opportunities, and Challenges: LBS and RTLS Market
Figure 15 Value Chain of the Location Based Services Market
Figure 16 LBS and RTLS Market Ecosystem
Figure 17 Services Segment to Grow at the Highest Rate in the LBS and RTLS Market During the Forecast Period
Figure 18 Location and Predictive Analytics Software to Grow at the Highest CAGR During the Forecast Period
Figure 19 Deployment and Integration Services Segment to Account for the Largest Market Size During the Forecast Period
Figure 20 Indoor Segment to Grow at A Higher CAGR During the Forecast Period
Figure 21 Retail Vertical to have the Largest Market Size in 2019
Figure 22 North America to have the Largest Market Size During the Forecast Period
Figure 23 North America: Market Snapshot
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Location Based Services Market (Global) Competitive Leadership Mapping, 2019
Figure 26 Market Ranking, 2019
Figure 27 Cisco: Company Snapshot
Figure 28 Google: Company Snapshot
Figure 29 IBM: Company Snapshot
Figure 30 Microsoft: Company Snapshot
Figure 31 Oracle: Company Snapshot
Figure 32 Ericsson: Company Snapshot
Figure 33 Qualcomm: Company Snapshot
Figure 34 Tomtom: Company Snapshot
Figure 35 Zebra Technologies: Company Snapshot
Figure 36 Apple: Company Snapshot
Figure 37 Stanley Healthcare (Stanley Black & Decker): Company Snapshot
Figure 38 GE Healthcare (GE): Company Snapshot
Figure 39 Spime (Trimble): Company Snapshot
The study involved 4 major activities in estimating the current size of the Location Based Services Market An extensive secondary research was done to collect information on the market, the peer market, and the parent market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. After that, the market breakup and data triangulation procedures were used to estimate the market size of segments and subsegments of the LBS and RTLS market.
Secondary Research
In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred, to identify and collect information for this study. These secondary sources included annual reports; press releases and investor presentations of companies; whitepapers, articles by The International RFID Business Association (RFIDba), Location Based Marketing Association (LBMA), and other recognized authors; gold standard and silver standard websites; Research and Development (R&D) organizations; regulatory bodies; and databases.
Primary Research
Various primary sources from both the supply and demand sides of the Location Based Services Market ecosystem were interviewed to obtain qualitative and quantitative information for this study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors providing LBS and RTLS solutions in the targeted regions. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The following is the breakup of the primary respondents’ profiles:
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Location Based Services Market Size Estimation
To make market estimations and forecast the LBS and RTLS market and the other dependent submarkets, the top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall size of the global LBS and RTLS market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size includes the following:
- The key players in the market were identified through extensive secondary research.
- The market size, in terms of value, was determined through primary and secondary research processes.
- All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.
Data Triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of other individual markets via percentage splits of the market segmentation.
Report Objectives
- To define, describe, and forecast the Location Based Services Market by component (hardware, software and services), location type (indoor and outdoor), vertical, and region
- To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
- To analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To analyze the opportunities in the market for stakeholders and provide a competitive landscape of the market
- To forecast the revenue of the market segments with respect to 4 major regions, namely North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW).
- To profile the key players and comprehensively analyze their recent developments and positioning in the market
- To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market
Available Customizations
With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:
Product Analysis
- Product matrix provides detailed product information and comparisons
Geographic Analysis
- Further breakup of the North American Location Based Services Market
- Further breakup of the European LBS and RTLS market
- Further breakup of the APAC LBS and RTLS market
- Further breakup of the RoW LBS and RTLS market
Company Information
- Detailed analysis and profiling of additional market players
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Growth opportunities and latent adjacency in Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market