Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market by Location (Indoor and Outdoor), Technology (Context Aware, UWB, BT/BLE, Beacons, A-GPS), Software, Hardware, Service and Application Area - Global Forecast to 2021

The Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market has grown considerably over the past few years and is expected to grow further with increasing portable Personal Digital Assistant (PDA)-based ecommerce. The major areas of opportunities for these systems include navigation, local search, enterprise services, mobile advertisements via LBS, location-specific health information, tourism, consumer tracking, and other location-based Business Intelligence (BI). Increasing customer awareness and supportive government initiatives, especially, in developing regions, such as Asia-Pacific (APAC) and the Rest of the World (RoW) have also poised the growth of the LBS and RTLS technologies. Government initiatives are playing a vital role in supporting the growth, increasing the consumer adoption, and motivating the vendors & startups to venture into this fast growing market. The overall market has been segmented by location type, technology, software, hardware, service, and application area. This study has been done on a global level covering four regions broadly, namely, the Americas, Europe, APAC, and RoW. The overall market is expected to grow from USD 15.04 Billion in 2016 to USD 77.84 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 38.9%.

The rapidly growing market for LBS and RTLS technologies are expected to influence BI, thereby considerably increasing the market competitiveness. Moreover, technological advancements are expected to increase applications in numerous industry sectors with availability of inexpensive Global Positioning System (GPS)-enabled devices, high interest in personalizing services based on users’ location information, and advancements in analysis capabilities. The global deployments of 3G and 4G wireless services have created promising ubiquitous connectivity, as well as, cost benefits from deploying solutions for asset tracking and management.

The research methodology used to estimate and forecast the LBS and RTLS market begins with capturing data on key vendor revenues through secondary research, such as the CrunchBase and the Location Based Marketing Association. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global LBS and RTLS market from the revenue of the key players. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives.  This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all the segments and subsegments.

The breakdown of profiles of primary participants is depicted in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

The LBS an RTLS ecosystem comprises solutions and service providers, such as Cisco systems (U.S.), Google Inc. (U.S.), IBM Corp. (U.S.), Microsoft Corp. (U.S.), Oracle Corp. (U.S.), Qualcomm (U.S.), ESRI (U.S.), Zebra Technologies  (U.S.), Ericsson (Sweden.), and Teldio (U.S.).

Key Target Audience

• Mobile network operators
• LBS applications developers
• Wireless infrastructure provider
• Mobile content developers and aggregators
• Mobile commerce and advertising companies

Report Scope

The report scope covers the following submarkets of the LBS and RTLS market:

• By Location Type
  • Indoor Location
  • Outdoor Location
• By Technology
  • Satellite, Microwave, and Infrared Remote Sensing
  • Observed Time Difference of Arrival (OTDOA)and Enhanced Observed Time Difference of Arrival  (E-OTD)
  • Radio Frequency Identification (RFID) and Near Field Communication (NFC)
  • Context Aware Technology
  • Wi-Fi/WLAN, UWB, BT/BLE, Beacons, and A-GPS
  • Others
• By Software
  • Geocoding and Reverse Geocoding
  • Geospatial Transformation and Load (GTL)
  • Reporting and Visualization
  • Location Analytics
  • Context Accelerator and Geofencing
  • Risk analytics and Threat prevention
  • Other Software
• By Hardware
  • Sensors and Readers
  • Tags and Transponders
  • Other Hardware Components
• By Services
  • Consulting and Advisory services
  • Deployment and Integration
  • Application Support and Maintenance
• By Application Areas
  • Banking, Financial Services, and Insurance (BFSI)
  • Defense
  • Government and Public Utilities
  • Healthcare and Life Sciences
  • Industrial Manufacturing
  • Retail and E-Commerce
  • Transportation and Logistics
  • Others
• By Region
  • The Americas
  • Europe
  • Asia-Pacific (APAC)
  • Rest of the World (RoW)

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Vendor Dive Matrix Methodology
           2.4.1 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 36)
    4.1 Attractive Market Opportunities in the LBS and RTLS Market
    4.2 LBS and RTLS Market, Geographic Analysis
    4.3 Lifecycle Analysis, By Region
    4.4 LBS and RTLS Market: Top Three Verticals vs Technologies
    4.5 LBS and RTLS Market: Technology Segments
    4.6 LBS and RTLS Market: Hardware Segments
    4.7 LBS and RTLS Market: Software Segments

5 Market Overview (Page No. - 42)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Technology
           5.2.2 By Software
           5.2.3 By Hardware
           5.2.4 By Service
           5.2.5 By Location Type
           5.2.6 By Application Area
           5.2.7 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Availability of Spatial Data and Analytical Tools
                    5.3.1.2 Higher Adoption of Business Intelligence and Increasing Market Competitiveness
                    5.3.1.3 Increasing Use of Technologies
                    5.3.1.4 Increasing Applications in Numerous Industry Sectors
                    5.3.1.5 Higher Adoption of Location-Based Apps Among Consumers
           5.3.2 Restraints
                    5.3.2.1 High Upfront Costs of Real-Time Location Systems
                    5.3.2.2 Lack of Awareness, Expertise, and Other Operational Challenges
           5.3.3 Opportunities
                    5.3.3.1 Evolution of IoT
                    5.3.3.2 Increasing Demand for Wearable Devices
                    5.3.3.3 Support From Government for Encouraging Use of RTLS and LBS Technology
                    5.3.3.4 New Opportunities in the Industrial Manufacturing Sector
                    5.3.3.5 Increasing Growth in Developing Economies
           5.3.4 Challenges
                    5.3.4.1 Lack of Standards Governing LBS and RTLS Technology Framework
                    5.3.4.2 Privacy and Security Concerns May Inhibit Adoption of RTLS
                    5.3.4.3 Connectivity and Data Integration Issues

6 Industry Trends (Page No. - 55)
    6.1 Introduction
    6.2 Evolution
    6.3 Outlook: LBS and RTLS Market
    6.4 Value Chain Analysis
    6.5 Standards and Regulations
           6.5.1 Standardization Bodies
                    6.5.1.1 Introduction
                               6.5.1.1.1 Ogc
                               6.5.1.1.2 Ietf
                               6.5.1.1.3 Ieee
                               6.5.1.1.4 W3c
           6.5.2 Standards
    6.6 Ecosystem and Key Target Audience
           6.6.1 Ecosystem
           6.6.2 Target Audience
                    6.6.2.1 Mobile Network Operators
                    6.6.2.2 LBS Application Developers
                    6.6.2.3 Wireless Infrastructure Providers
                    6.6.2.4 Mobile Content Developers and Aggregators
    6.7 Use Cases of LBS and RTLS
    6.8 Strategic Benchmarking

7 LBS and RTLS Market Analysis, By Location Type (Page No. - 66)
    7.1 Introduction
    7.2 Indoor Location
    7.3 Outdoor Location

8 LBS and RTLS Market Analysis, By Technology (Page No. - 72)
    8.1 Introduction
    8.2 Satellite, Microwave, and Infrared Remote Sensing
    8.3 Otdoa and E-Otd
    8.4 RFID and NFC
    8.5 Context-Aware Technology
    8.6 Wi-Fi/WLAN, UWB, BT/BLE, Beacons, and A-GPS
    8.7 Others

9 LBS and RTLS Market Analysis, By Hardware (Page No. - 85)
    9.1 Introduction
    9.2 Sensors and Readers
    9.3 Tags and Transponders
    9.4 Others

10 LBS and RTLS Market Analysis, By Software (Page No. - 92)
     10.1 Introduction
     10.2 Geocoding and Reverse Geocoding
     10.3 Geospatial Transformation and Load
     10.4 Reporting and Visualization
     10.5 Location Analytics
     10.6 Context Accelerator and Geofencing
     10.7 Risk Analytics and Threat Prevention
     10.8 Others

11 LBS and RTLS Market Analysis, By Service (Page No. - 102)
     11.1 Introduction
     11.2 Consulting and Advisory Services
     11.3 Deployment and Integration
     11.4 Application Support and Maintenance

12 LBS and RTLS Market Analysis, By Application Area (Page No. - 108)
     12.1 Introduction
     12.2 BFSI
     12.3 Defense
     12.4 Government and Public Utilities
     12.5 Healthcare and Life Sciences
     12.6 Industrial Manufacturing
     12.7 Media and Entertainment
     12.8 Retail and E-Commerce
     12.9 Transportation and Logistics
     12.10 Other Verticals

13 Geographic Analysis (Page No. - 123)
     13.1 Introduction
     13.2 Americas
             13.2.1 U.S.
             13.2.2 Canada
             13.2.3 Mexico
             13.2.4 Brazil
             13.2.5 Rest of Americas
     13.3 Europe
             13.3.1 Germany
             13.3.2 France
             13.3.3 U.K.
             13.3.4 Rest of Europe
     13.4 Asia-Pacific
             13.4.1 China
             13.4.2 Japan
             13.4.3 Australia
             13.4.4 Rest of Asia-Pacific
     13.5 Rest of the World (RoW)
             13.5.1 Middle East
             13.5.2 Africa

14 Vendor Dive Matrix (Page No. - 149)
     14.1 Vendor Dive Overview
     14.2 LBS and RTLS: MnM Dive – Vendor Comparison

15 Competitive Landscape (Page No. - 152)
     15.1 Overview
     15.2 Competitive Situation and Trends
             15.2.1 New Product Launches and Upgrades
             15.2.2 Partnerships, Agreements, and Collaborations
             15.2.3 Mergers and Acquisitions
             15.2.4 Integrations and Business Expansions

16 Company Profiles (Page No. - 158)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     16.1 Introduction
     16.2 Cisco Systems, Inc.
     16.3 Google, Inc. (Alphabet, Inc.)
     16.4 International Business Machines (IBM) Corporation
     16.5 Microsoft Corporation
     16.6 Oracle Corporation
     16.7 ESRI
     16.8 Zebra Technologies
     16.9 Qualcomm Technologies, Inc.
     16.10 Ericsson
     16.11 Teldio Corporation

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

17 Key Innovators (Page No. - 188)
     17.1 Foursquare Labs, Inc.
     17.2 Awarepoint Corporation
     17.3 Centrak Inc.
     17.4 Ekahau Inc
     17.5 Galigeo
     17.6 Pitney Bowes Inc.
     17.7 Tomtom International Bv
     17.8 Ubisense
     17.9 Navigine

18 Appendix (Page No. - 194)
     18.1 Industry Experts
     18.2 Discussion Guide
     18.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     18.4 Introducing RT: Real-Time Market Intelligence
     18.5 Available Customizations
     18.6 Author Details

List of Tables (83 Tables)

Table 1 Global LBS and RTLS Market Size, By Component, 2014–2021 (USD Million)
Table 2 Global LBS Market Size, By Region, 2014–2021 (USD Million)
Table 3 Global RTLS Market Size, By Region, 2014–2021 (USD Billion)
Table 4 LBS and RTLS Market: Standards
Table 5 LBS Market Size, By Location, 2014–2021 (USD Million)
Table 6 RTLS Market Size, By Location, 2014–2021 (USD Million)
Table 7 Indoor Location: LBS Market Size, By Application Area, 2014–2021 (USD Million)
Table 8 Indoor Location: RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 9 Outdoor Location: LBS Market Size, By Application Area, 2014–2021 (USD Million)
Table 10 Outdoor Location: RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 11 LBS and RTLS Market Size, By Technology, 2014–2021 (USD Million)
Table 12 Satellite, Microwave, and Infrared Remote Sensing: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 13 Otdoa and E-Otd: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 14 RFID and NFC: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 15 Context-Aware Technology: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 16 Wi-Fi/WLAN, UWB, BT/BLE, Beacons, and A-GPS: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 17 Others: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 18 LBS and RTLS Market Size, By Hardware, 2014–2021 (USD Million)
Table 19 Sensors and Readers: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 20 Comparison Between Active and Passive RFID Tags
Table 21 Tags and Transponders: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 22 Others: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 23 LBS and RTLS Market Size, By Software, 2014–2021 (USD Million)
Table 24 Geocoding and Reverse Geocoding: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 25 Geospatial Transformation and Load: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 26 Reporting and Visualization: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 27 Location Analytics: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 28 Context Accelerator and Geofencing: Use Cases
Table 29 Context Accelerator and Geofencing: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 30 Risk Analytics and Threat Prevention: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 31 Others: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 32 LBS and RTLS Market Size, By Service, 2014–2021 (USD Million)
Table 33 Consulting and Advisory Services: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 34 Deployment and Integration: LBS and RTLS Market Size, By Vertical, 2014–2021 (USD Million)
Table 35 Application Support and Maintenance: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 36 LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 37 BFSI: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 38 Defense: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 39 Government and Public Utilities: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 40 Healthcare and Life Sciences: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 41 Industrial Manufacturing: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 42 Media and Entertainment: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 43 Retail and E-Commerce: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 44 Transportation and Logistics: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 45 Other Verticals: LBS and RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 46 LBS Market Size, By Region, 2014–2021 (USD Million)
Table 47 RTLS Market Size, By Region, 2014–2021 (USD Million)
Table 48 Americas: LBS and RTLS Market Size, By Country, 2014–2021 (USD Million)
Table 49 Americas: LBS Market Size, By Location Type, 2014–2021 (USD Million)
Table 50 Americas: RTLS Market Size, By Location Type, 2014–2021 (USD Million)
Table 51 Americas: LBS and RTLS Market Size, By Technology, 2014–2021 (USD Million)
Table 52 Americas: LBS and RTLS Market Size, By Hardware, 2014–2021 (USD Million)
Table 53 Americas: LBS and RTLS Market Size, By Software, 2014–2021 (USD Million)
Table 54 Americas: LBS and RTLS Market Size, By Service, 2014–2021 (USD Million)
Table 55 Americas: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 56 Europe: LBS and RTLS Market Size, By Country, 2014–2021 (USD Million)
Table 57 Europe: LBS Market Size, By Location Type, 2014–2021 (USD Million)
Table 58 Europe: RTLS Market Size, By Location Type, 2014–2021 (USD Million)
Table 59 Europe: LBS and RTLS Market Size, By Technology, 2014–2021 (USD Million)
Table 60 Europe: LBS and RTLS Market Size, By Hardware, 2014–2021 (USD Million)
Table 61 Europe: LBS and RTLS Market Size, By Software, 2014–2021 (USD Million)
Table 62 Europe: LBS and RTLS Market Size, By Service, 2014–2021 (USD Million)
Table 63 Europe: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 64 Asia-Pacific: LBS and RTLS Market Size, By Country, 2014–2021 (USD Million)
Table 65 Asia-Pacific: LBS Market Size, By Location Type, 2014–2021 (USD Million)
Table 66 Asia-Pacific: RTLS Market Size, By Location Type, 2014–2021 (USD Million)
Table 67 Asia-Pacific: LBS and RTLS Market Size, By Technology, 2014–2021 (USD Million)
Table 68 Asia-Pacific: LBS and RTLS Market Size, By Hardware, 2014–2021 (USD Million)
Table 69 Asia-Pacific: LBS and RTLS Market Size, By Software, 2014–2021 (USD Million)
Table 70 Asia-Pacific: LBS and RTLS Market Size, By Service, 2014–2021 (USD Million)
Table 71 Asia-Pacific: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 72 Rest of the World: LBS and RTLS Market Size, By Country, 2014–2021 (USD Million)
Table 73 Rest of the World: LBS Market Size, By Location Type, 2014–2021 (USD Million)
Table 74 Rest of the World: RTLS Market Size, By Location Type, 2014–2021 (USD Million)
Table 75 Rest of the World: LBS and RTLS Market Size, By Technology, 2014–2021 (USD Million)
Table 76 Rest of the World: LBS and RTLS Market Size, By Hardware, 2014–2021 (USD Million)
Table 77 Rest of the World: LBS and RTLS Market Size, By Software, 2014–2021 (USD Million)
Table 78 Rest of the World: LBS and RTLS Market Size, By Service, 2014–2021 (USD Million)
Table 79 Rest of the World: LBS and RTLS Market Size, By Application Area, 2014–2021 (USD Million)
Table 80 New Product Launches and Upgrades, 2016
Table 81 Partnerships, Agreements, and Collaborations, 2016
Table 82 Mergers and Acquisitions, 2014–2016
Table 83 Integrations and Business Expansions, 2015

List of Figures (66 Figures)

Figure 1 Global LBS and RTLS Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 LBS Market Snapshot: Location Type (2016 vs 2021)
Figure 6 RTLS Market Snapshot: Location Type (2016 vs 2021)
Figure 7 LBS and RTLS Market Snapshot: Technology (2016 vs 2021)
Figure 8 LBS and RTLS Market Snapshot: Hardware (2016 vs 2021)
Figure 9 LBS and RTLS Market Snapshot: Software (2016 vs 2021)
Figure 10 Global LBS and RTLS Market Size, By Component, 2014–2021 (USD Billion)
Figure 11 The Highest Adoption of LBS and RTLS Technology is Expected to Be in the Americas During the Forecast Period
Figure 12 LBS and RTLS Market is Expected to Witness Remarkable Growth Opportunities Backed By Substantial Innovations in Technologies Such as IoT
Figure 13 Increasing Adoption of RTLS and Upsurge in Application Areas of LBS are Expected to Drive Growth of the Global LBS and RTLS Market in the Forecast Period
Figure 14 Evolution of IoT and Other Enabling Technologies are Expected to Promote Large-Scale Adoption of RTLS Globally
Figure 15 Asia-Pacific to Be in the High-Growth Phase in the LBS and RTLS Market in 2016
Figure 16 RFID and NFC Segment is Expected to Hold A Majority of the Market Share By Technology Segment in the Global LBS and RTLS Market in the Forecast Period
Figure 17 Context-Aware Technology Will Hold A Majority of the Market Share in the Technology Segment of the Global LBS and RTLS Market in Forecast Period
Figure 18 Sensors and Readers Segment is Expected to Hold A Majority of the Market Share in the Hardware Segment of the Global LBS and RTLS Market in the Forecast Period
Figure 19 Sensors and Readers Segment Expected to Hold A Majority Market Share of the Global LBS and RTLS Market By Hardware During the Forecast Period
Figure 20 LBS and RTLS Market Segmentation: By Technology
Figure 21 LBS and RTLS Market Segmentation: By Software
Figure 22 LBS and RTLS Market Segmentation: By Hardware
Figure 23 LBS and RTLS Segmentation: By Service
Figure 24 LBS and RTLS Segmentation: By Location Type
Figure 25 LBS and RTLS Segmentation: By Application Area
Figure 26 LBS and RTLS Market Segmentation: By Region
Figure 27 Evolution of IoT is Expected to Create New Opportunities in the Market
Figure 28 Market Evolution
Figure 29 Value Chain of LBS and RTLS Market
Figure 30 LBS and RTLS Market Ecosystem
Figure 31 Strategic Benchmarking: New Product Launches and Upgrade is the Most Popular Strategy in the LBS and RTLS Market, 2016–2021
Figure 32 Indoor Location Services is A Growing Trend in the Market, Bolstering Adoption of LBS Technology in the Forecast Period
Figure 33 Real-Time Location Systems Create New Avenues in Indoor Location Services, Leading to Increased Adoption in the Forecast Period
Figure 34 LBS and RTLS Market Will Be Dominated By RFID and NFC Technologies in the Forecast Period
Figure 35 LBS Through TDOA Technology
Figure 36 LBS and RTLS Market Size, By Hardware, 2014–2021 (USD Million)
Figure 37 Risk Analytics and Threat Prevention are Expected to Have the Highest CAGR in LBS and RTLS Market in the Forecast Period
Figure 38 Application Support and Maintenance Services is the Fastest Growing in the LBS and RTLS Market
Figure 39 Healthcare and Lifesciences Sector Shows the Highest Growth in LBS and RTLS Market in the Forecast Period
Figure 40 Emerging Countries are Boosting the LBS and RTLS Market
Figure 41 Asia-Pacific is Expected to Lead the LBS Market During the Forecast Period
Figure 42 Asia-Pacific–An Attractive Region for Investment in the LBS Market
Figure 43 Asia-Pacific–An Attractive Region for Investment in LBS Market During the Forecast Period
Figure 44 Europe is Expected to Dominate the RTLS Market During the Forecast Period
Figure 45 Asia-Pacific–An Attractive Region for Investment in the RTLS Market
Figure 46 Asia-Pacific–An Attractive Region for Investment in the RTLS Market During the Forecast Period
Figure 47 Americas: Market Snapshot
Figure 48 Business Strategy Analysis
Figure 49 Product Offering Analysis
Figure 50 Companies Adopted New Products Launches and Upgrades as the Key Growth Strategy Over 2014–2016
Figure 51 Market Evaluation Framework
Figure 52 Battle for Market Share: New Product Launches and Product Upgrades Was the Key Strategy for Growth of the LBS and RTLS Market
Figure 53 Geographic Revenue Mix of Top Players
Figure 54 Cisco Systems, Inc.: Company Snapshot
Figure 55 Cisco Systems, Inc.: SWOT Analysis
Figure 56 Google, Inc. (Alphabet, Inc.): Company Snapshot
Figure 57 Google, Inc.: SWOT Analysis
Figure 58 International Business Machines (IBM) Corporation: Company Snapshot
Figure 59 IBM Corporation: SWOT Analysis
Figure 60 Microsoft Corporation: Company Snapshot
Figure 61 Microsoft Corporation: SWOT Analysis
Figure 62 Oracle Corporation: Company Snapshot
Figure 63 Oracle Corporation: SWOT Analysis
Figure 64 Zebra Technologies: Company Snapshot
Figure 65 Qualcomm Technologies, Inc: Company Snapshot
Figure 66 Ericsson: Company Snapshot

The global Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market is expected to grow from USD 15.04 Billion in 2016 to USD 77.84 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 38.9%. Several factors, such as increasing availability of spatial data & analytical tools, growing focus on Business Intelligence (BI), increasing market competitiveness, and decreasing cost of solutions are expected to bolster the growth of this market.

The emergence of RTLS has further augmented the opportunity areas for LBS. Additionally, technologies enabling LBS, such as Internet of Things (IoT) and smart wearable devices have played a significant role in enhancing the adoption of leading technologies in this market. The major factors responsible for the upsurge of RTLS include optimum resource utilization through efficient asset tracking & management with the help of RTLS, increasing standardization, declining cost of RTLS hardware & software, technological advancements, and escalating applications in numerous industry sectors ranging from healthcare to defense and government support & funding.

Location analytics technology has emerged as a pioneering tool to drive new opportunities in the market. This technology is supported by advanced software and hardware location-based solutions. Some of the leading software-based solutions include, geocoding & reverse geocoding and context aware technology, while top hardware-based solutions include sensors, readers, and tags & transponders.

The healthcare and life sciences, along with the defense sector account for the largest market share in the overall market. Increasing cyberattacks on government institutions mainly targeted towards compromising critical data and financial information are some of the major factors resulting in high government spending in market. Other high growth sectors include consumer goods & e-commerce, transportation & logistics, and government & public utilities.

Among regions, North America is projected to have the largest market share and is expected to dominate the LBS and RTLS market from 2016 to 2021. Correspondingly during the same period, APAC is expected to showcase a significant growth potential and is projected to grow at the highest CAGR for the market. This is backed by the existence of a large population, increasing customer awareness, developing technology hubs, and affluent countries, such as South Korea, Singapore, and Hong Kong.

However, due to lack of awareness, expertise, and operational challenges, most of the organizations struggle to optimally utilize the full potential of LBS and RTLS technologies. This has been significantly hindering the growth of the market. The technological giants, such as Google, IBM, and Cisco Systems, along with some of the key innovators, such as Pitney Bowes, Tomtom International BV, and Ubisense have created leading location-based systems and platforms. These players have adopted various growth strategies, such as new product launches, partnerships, contracts, collaborations, acquisitions, and expansions to expand their global presence & increase their market shares in the global market.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst