HOME Research Insight Aimia Inc. (Canada) and Comarch, (Poland) are Leading Players in Loyalty Management Market



Aimia Inc. (Canada) and Comarch, (Poland) are Leading Players in Loyalty Management Market


The critical need of implementing effective loyalty management strategies to offer competitive differentiation to organizations and increase their market shares with repeated business from loyal customers are the key driving factors for the growth of the loyalty management market. Increased applications of big data and machine learning in loyalty management solutions, increased investments in card loyalty system technologies, and enhanced sophistication of online reward management systems are some of the opportunities expected to fuel the growth of the loyalty management market across the globe. Need of organizations to retain customer loyalty to achieve increased market shares, significant rise in use of mobile technologies, and increased focus of loyalty programs on customer segmentations in numerous industries, globally are contributing towards the growth of the loyalty management market. The loyalty management market is projected to grow at a CAGR of 22.2% during the forecast period, 2016 to 2021.

Various vendors operating in the loyalty management market include Oracle Corporation (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Aimia Inc. (Canada), Comarch (Poland), Bond Brand Loyalty (Canada), Brierley+Partners (U.S.), Epsilon (U.S.), ICF International, Inc. (U.S.), Kobie Marketing, Inc. (U.S.), TIBCO Software (U.S.), Maritz Holdings Inc. (U.S.), Fidelity Information Services (FIS) (U.S.), MicroStrategy, Inc. (U.S.), and Lumata Group (U.K.), among others. The key players operating in the loyalty management market have adopted different strategies to expand their presence, worldwide and increase their market shares. Partnerships, acquisitions, and new product launches are some of the significant strategies adopted by these leading players to strengthen their position in the loyalty management market. Oracle Corporation (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Comarch (Poland), and Aimia Inc. (Canada), among others have adopted these strategies to enhance their product portfolios.

Aimia Inc. (Canada) is one of the leading players in the loyalty management market. The company has adopted inorganic strategies to enhance its presence in this market space. In August 2016, Aimia Inc. partnered with SAS Canada, a leading software and analytics company, to enhance its data analytics capabilities. This partnership with SAS is expected to enhance data analytics capabilities of Aimia to offer improved loyalty management to its customers.

Comarch, (Poland) is another leader in the loyalty management market. It follows inorganic growth strategies to enhance its market presence. In January 2016, Comarch opened a branch in Kuala Lumpur, Malaysia. This is a strategic move by Comarch to strengthen its position in the Asian market. In July 2015, Comarch acquired one of the units of Thanks Again LLC, an American customer loyalty platform provider. This acquisition enhanced the scope of loyalty programs offered by Comarch for airports and airlines.

Related Reports:

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention, and Channel Loyalty), Deployment Type (On-Premises and On-Demand), Organization Size (SMEs and Large Enterprises), Vertical, and Region - Global Forecast to 2021

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