Loyalty Management Market

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025

Report Code: TC 3881 Jul, 2020, by marketsandmarkets.com

[239 Pages Report] MarketsandMarkets forecasts the global loyalty management market size to grow from USD 7.6 billion in 2020 to USD 15.5 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during the forecast period. Major growth drivers for the market include increasing adoption of omnichannel and multi-channel programs, technological advancements, and a growing need for competitive differentiation.

Loyalty Management Market

COVID-19 Impact on Global Loyalty Management Market:

The outbreak of the COVID-19 has medium impact on the growth of the global loyalty management market. The COVID-19 pandemic has majorly impacted transportation and logistics, manufacturing, and tourism and hospitality. The retail, education, and government vertical is slightly impacted. The shutdown of banks and financial institutions has led to the decline in the customer footfalls and as a result, the deployment of loyalty management solutions will decline over the next 12 months.The pandemic has severely impacted the airline operations across the globe and the adoption of loyalty management solutions is expected to significantly fall for the upcoming 10-12 months. The outbreak of the COVID-19 has significantly disturbed the automotive operations, which has affected the growth of the solutions in the vertical. Due to strict lockdown regulations, there is a surge in number of online media and entertainment users. This enables the OTT vendors to deliver better loyalty programs. The mobility restrictions imposed by local and national regulatory authorities has affected the adoption of loyalty management solutions especially by the offline retailers.

Loyalty Management Market Dynamics:

Driver: Demand for advanced solutions to monitor customer scores and enhance customer engagement

In today's business scenario, the success of a business is determined by the success of its customers. More the customer engagement, more will be the level of satisfaction among customers. Hence, businesses need appropriate software solutions to monitor customer scores continuously. The customer scores can be customer lifetime value ratings, Customer Effort Score (CEC), Customer Satisfaction score (CSAT), Net Promoter Score (NPS), and Recency, Frequency, and Monetary (RFM) analysis scores. CSAT score helps companies know whether the customers are satisfied with their products/services, whereas NPS scores are used to calculate customer loyalty by determining how likely customers recommend the brand to others and purchase from the company again in the future. On the other hand, RFM analysis scores tell how frequently the customer purchases drive the revenue of the company.

Customers either experiencing customer churn or looking forward to expanding customer base adopt loyalty management solutions, to gain real-time visibility into customers' health by using algorithms and rules to predict the chances of subscription renewal. The solutions create profiles of customers based on their behavior and analyze the same to understand customer engagement, usage frequency, and subscription utilization. In-turn, the analysis results help Customer Service Managers (CSMs) create campaigns and strategies to target required customers for increasing customer engagement, customer retention, and customer satisfaction. It further helps in increasing revenue and economic value of the investment of firms.

Restraint: Stringent government regulations

The regional regulations are affecting loyalty program liability modelling. Various regulations, including Credit Card Act and Durbin Amendment of 2010, are pushing the banking sector to restructure its reward program portfolio. For instance, In January 2018, Ontario's Protecting Rewards Points Act came into force, and changed the loyalty program and reward point process in Ontario and Quebec, Canada.

With the implementation of General Data Protection Regulations (GDPR) on 25th May 2018, it is imperative that companies understand how it affects their business policies. Loyalty management programs are the most effective way of gathering consumer data; it results into the importance to meet of GDPR compliance. The major factors that affects campiness loyally program under GDPR are definition of personal data, consent, partners, and business communication, and information withdrawal. Thus, with the threat of major penalties to the revenue of companies, following effective data protection policies are paramount when it comes to compliance. 

Opportunity: Growing importance of customer insights to predict the customer intents

Today, the organizations are finding customer loyalty management solutions as one of the vital tools to identify customer interests and predict their purchase intents. The loyalty analytics feature of the solution provides an opportunity for the marketers to predict the customers who are at risk of leaving and diverting from a product. The marketer could devise retention strategies and propose incentives to customers such as discount coupons or product upgradation.

Once the buyer persona is identified, it is crucial to define customer loyalty strategy mapping all the relevant touch points throughout the customer journey, to better plan and organize how a company will interact with the customers at each touchpoint. This will help companies to design and promote products according to the customers’ needs, eventually increasing the adoption of the products and subsequently, the share of the company in the market.

Cloud segment to record growth at a higher CAGR during the forecast period

The prevalent use of the internet, along with the large-scale adoption of diverse technologies, such as mobile, web, and social media, have aided the growth of digital content. Organizations demand solutions to better manage and repurpose their native and web-based content, along with integrating it with other systems in loyalty management, such as the CRM and marketing resource management, to fortify their marketing endeavors and enable real-time content collaboration among employees cost-effectively for analysis and other purposes. However, such solutions are expensive and offer limited scalability. This, in turn, encourages companies to adopt cloud-based loyalty management solutions. These solutions deliver all the benefits at reduced costs, as they do not involve high upfront costs. In addition, they facilitate organizations with scalability and the ease of accessibility of organizational content, regardless of the employee location, thereby helping business continuity.

Mobile segment to grow at a significant rate during the forecast period

Mobile loyalty programs are gaining momentum owing to the rapid usage of mobile apps. Loyalty programs on mobile apps help companies stay consistently engaged with their customers thereby, boosting brand loyalty. While mobile apps and web apps can both provide a good experience, compared to solely a website-based loyalty program, an in-app reward program has a lot more to offer to the customers and business. An increasing number of customers want to have everything accessible via their smartphones. A mobile-based rewards program will enable customers to access their order history, points, special offers, rewards and loyalty cards digitally. Moreover, the loyalty points collected in an app are more accessible and if the customers have the app downloaded, it is easier for the business to stay on top of their mind. The mobile apps enable brand to communicate directly with the customers and gather relevant data about their buying behavior, which in turn helps build a powerful database and optimize marketing efforts.

North America to hold the largest market size in 2020

North America is expected to account for the largest share of the loyalty management market during the forecast period. The region constitutes developed economies, such as the US and Canada that have fairly adopted latest instruments in domains such as customer data analytics and real-time reporting, besides incorporating advanced technologies such as machine learning and AI, thus making organizations in these economies excel in the loyalty management market space. Some of the major loyalty management companies such as Aimia, ICF International Inc, Epsilon, Bond Brand Loyalty, Kobie Marketing, Maritz Holdings Inc., and TIBCO Software are headquarter in North America. Aviation and BFSI industries are top two industries contributing to the demand of loyalty management in the region.

Loyalty Management Market by Region

Key Marke Players

In the loyalty management market, key and emerging market players Bond Brand Loyalty (Canada), Kobie Marketing (Russia),  Brierley+Partners (US), Epsilon (US), ICF Next (US), Aimia (Canada), Annex cloud (US), Apex Loyalty (US), Apptivo (US), Capillary (Singapore), Comarch (Poland), FiveStars (US), Hashtag Loyalty (India), Kangaroo (Canada), Loyalty Gator (Canada), LoyaltyLion (England), Maritz Motivation (US), Merkle (US), Oracle (US), Smile.io (Canada), SpotOn (US), TIBCO (US), Yotpo (US), SailPlay (US), Lacek (US), and Paystone (UK). These players have adopted various strategies to grow in the global loyalty management market. They have adopted organic and inorganic growth strategies, such as new product launches, acquisitions, business expansions, and partnerships, to expand their business reach and drive their business revenue growth. Moreover, various loyalty management providers are adopting different strategies, including venture capital funding, funding through Initial Coin Offering (ICO), new product launches, acquisitions, and partnerships and collaborations, to expand their presence in the global loyalty management market.

Scope of the Report

Report Metric

Details

Market size available for years

2016–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Billion (USD)

Segments covered

Component (Software, Service (Professional Services (Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode (On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation
Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Aimia (Canada), Annex cloud (US), Apex Loyalty (US), Apptivo (US), Bond Brand Loyalty (Canada), Brierley+Partners (US), Capillary (Singapore), Comarch (Poland), Epsilon (US), FiveStars (US), Hashtag Loyalty (India), ICF Next (US), Kangaroo (Canada), Kobie Marketing (Russia), Loyalty Gator (Canada), LoyaltyLion (England), Maritz Motivation (US), Merkle (US), Oracle (US), Smile.io (Canada), SpotOn (US), TIBCO (US), Yotpo (US), SailPlay (US), Lacek (US), and Paystone (UK).

The research report categorizes the loyalty management market to forecast the revenues and analyze trends in each of the following subsegments:

By Delivery Type

  • Component
    • Software
    • Service
      • Professional Services
        • Consulting
        • Implementation
        • Support & Maintenance
      • Managed Services
  • Organization Size
    • SMEs
    • Large Enterprises
  • Deployment Mode
    • On-Premises
    • Cloud
  • Operator
    • B2B
    • B2C
  • Application
    • Web
    • Mobile
  • Vertical
    • BFSI
    • Aviation
    • Automotive
    • Media and Entertainment
    • Retail and Consumer Goods
    • Hospitality
    • Others (education, healthcare and telecom)

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Recent Developments

  • In May 2019, Kobie Marketing announced the launch of Kobie Alchemy X, Kobie alchemy X next generation real-time loyalty platform with interface to guide users through the creation and delivery of contextual, personalized customer interactions. Kobie Alchemy X is fully extensible for marketers to integrate into their current environments.
  • In September 2018, Kobie Marketing opened new office in the Dallas metropolitan area. The firm opened its new office in Dallas, to continue building out capabilities while delivering seamless, customer experiences for clients. The expansion will enable the firm to induce more customers in the region.
  • In June 2019, The Lacek Group collaborated with Ford to launch reward pass. The Lacek Group worked with Ford to design and launch FordPass Rewards, an integrated loyalty platform that helps Ford owners earn rewards for their relationship with their vehicle and their Ford dealer. The FordPass Rewards program was designed to offer the most flexible rewards in the industry, so customers can also opt to save their points for other rewards.
  • In April 2020, Aimia merged with Kognitiv Corporation. The merger between Aimia and Kognitiv corporation is aimed to create loyalty programs and deliver profits to the businesses. Transaction expected to lift the merged company on global scale, with strong business synergies, and enhance path to profitability for the combined business.
  • In February 2020, Aimia Loyalty Platform (ALP) SaaS is now available on Microsoft Azure, Aimia has integrated its ALP SaaS environment with Azure to accelerate its scalability and reach for brands seeking a dynamic customer loyalty management platform. The integration has enabled the end users to benefit from streamlined deployment and enhanced platform management

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 36)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
        FIGURE 1 COVID-19: THE GLOBAL PROPAGATION
        FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
        FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                 FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                 FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
    1.7 YEARS CONSIDERED FOR THE STUDY
    1.8 CURRENCY
    1.9 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 45)
    2.1 RESEARCH DATA
        FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary profiles
                            FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
        FIGURE 8 LOYALTY MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
           2.3.1 TOP-DOWN APPROACH
           2.3.2 BOTTOM-UP APPROACH
    2.4 MARKET FORECAST
        TABLE 1 FACTOR ANALYSIS
    2.5 COMPETITIVE LEADERSHIP MAPPING: RESEARCH METHODOLOGY
        FIGURE 9 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
        FIGURE 10 COMPETITIVE LEADERSHIP MAPPING (START-UP): CRITERIA WEIGHTAGE
    2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
           2.6.1 ASSUMPTIONS FOR THE STUDY
           2.6.2 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 53)
  FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2018–2025 (USD MILLION)
  FIGURE 12 LEADING MARKET SEGMENTS IN THE MARKET IN 2020
  FIGURE 13 MARKET: REGIONAL SNAPSHOT
  FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING 2020–2025

4 PREMIUM INSIGHTS (Page No. - 58)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
        FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO GROW THE MARKET FROM 2020 TO 2025
    4.2 NORTH AMERICA MARKET, BY COMPONENT AND COUNTRY
        FIGURE 16 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR A HIGHER MARKET SHARE IN NORTH AMERICA IN 2020
    4.3 MARKET, BY COMPONENT, 2020
        FIGURE 17 BASED ON COMPONENTS, SOLUTIONS SEGMENT TO LEAD THE MARKET IN 2020, IN TERMS OF MARKET SHARE
    4.4 MARKET, BY DEPLOYMENT TYPE
        FIGURE 18 BASED ON DEPLOYMENT TYPES, CLOUD SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE IN 2020, COMPARED TO ON-PREMISES SEGMENT
    4.5 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 VS. 2025
        FIGURE 19 BASED ON ORGANIZATION SIZE, LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2020–2025
    4.6 MARKET, BY OPERATOR, 2020
        FIGURE 20 BASED ON OPERATORS, B2C SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2020, COMPARED TO B2B SEGMENT
    4.7 MARKET, BY APPLICATION, 2020
        FIGURE 21 BASED ON APPLICATIONS, WEB SEGMENT TO LEAD THE MARKET IN 2020
    4.8 MARKET, BY VERTICAL
        FIGURE 22 BASED ON VERTICALS, BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD HIGHEST MARKET SHARE IN 2020
    4.9 MARKET: MAJOR COUNTRIES
        FIGURE 23 CHINA AND MEXICO TO REGISTER THE HIGHEST CAGR FROM 2020 TO 2025

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 63)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 24 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Need to decrease customer churn rates
                            FIGURE 25 LOYALTY PROGRAMS USED BY 20 COUNTRIES IN 2019
                    5.2.1.2 Demand for advanced solutions to monitor customer scores and enhance customer engagement
                    5.2.1.3 Rising adoption of omnichannel customer loyalty strategy
                    5.2.1.4 Growing adoption of advanced technologies, such as artificial intelligence and machine learning
           5.2.2 RESTRAINTS
                    5.2.2.1 Stringent government regulations
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growing importance of customer insights to predict the customer intents
                    5.2.3.2 Increasing investment in customer success platform start-ups
                    5.2.3.3 Increasing use of eCommerce and mCommerce
           5.2.4 CHALLENGES
                    5.2.4.1 Data synchronization complexities
                    5.2.4.2 Data security and privacy issues
    5.3 COVID-19 PANDEMIC-DRIVEN MARKET DYNAMICS AND FACTOR ANALYSIS
           5.3.1 DRIVERS AND OPPORTUNITIES
           5.3.2 RESTRAINTS AND CHALLENGES
    5.4 INDUSTRY TRENDS
           5.4.1 ADVANCED TECHNOLOGIES
           5.4.2 USE CASES
                    5.4.2.1 Use Case 1: Aviation Vertical
                    5.4.2.2 Use Case 2: Real Estate Vertical
                    5.4.2.3 Use Case 3: Retail Vertical
                    5.4.2.4 Use Case 4: Travel Vertical

6 LOYALTY MANAGEMENT MARKET, BY COMPONENT (Page No. - 71)
    6.1 INTRODUCTION
        FIGURE 26 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2020-2025)
        TABLE 2 MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        TABLE 3 MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
    6.2 SOLUTIONS
           6.2.1 SOLUTIONS: MARKET DRIVERS
           6.2.2 SOLUTIONS: COVID-19 IMPACT
                 TABLE 4 SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 5 SOLUTIONS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    6.3 SERVICES
           6.3.1 SERVICES: MARKET DRIVERS
           6.3.2 SERVICES: COVID-19 IMPACT
                 FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
                 TABLE 6 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                 TABLE 7 MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                 TABLE 8 SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 9 SERVICES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
           6.3.3 PROFESSIONAL SERVICES
                 FIGURE 28 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
                 TABLE 10 MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                 TABLE 11 MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                 TABLE 12 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 13 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
                    6.3.3.1 Consulting
                            TABLE 14 CONSULTING MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                            TABLE 15 CONSULTING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
                    6.3.3.2 Implementation
                            TABLE 16 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                            TABLE 17 IMPLEMENTATION MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
                    6.3.3.3 Support and Maintenance
                            TABLE 18 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                            TABLE 19 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
           6.3.4 MANAGED SERVICES
                 TABLE 20 MANAGED SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 21 MANAGED SERVICES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE (Page No. - 83)
    7.1 INTRODUCTION
        FIGURE 29 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
        TABLE 22 MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        TABLE 23 MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
    7.2 ON-PREMISES
           7.2.1 ON-PREMISES: MARKET DRIVERS
           7.2.2 ON-PREMISES: COVID-19 IMPACT
                 TABLE 24 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 25 ON-PREMISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    7.3 CLOUD
           7.3.1 CLOUD: MARKET DRIVERS
           7.3.2 CLOUD: COVID-19 IMPACT
                 TABLE 26 CLOUD: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 27 CLOUD: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 89)
    8.1 INTRODUCTION
        FIGURE 30 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
                 TABLE 28 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                 TABLE 29 MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
    8.2 LARGE ENTERPRISES
           8.2.1 LARGE ENTERPRISES: MARKET DRIVERS
           8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT
                 TABLE 30 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 31 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
           8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
           8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT
                 TABLE 32 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 33 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

9 LOYALTY MANAGEMENT MARKET, BY OPERATOR (Page No. - 95)
    9.1 INTRODUCTION
        FIGURE 31 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
        TABLE 34 MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        TABLE 35 MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
    9.2 BUSINESS-TO-BUSINESS
           9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS
           9.2.2 BUSINESS-TO-BUSINESS: IMPACT OF COVID-19 ON THE MARKET
                 TABLE 36 BUSINESS-TO-BUSINESS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 37 BUSINESS-TO-BUSINESS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    9.3 BUSINESS-TO-CUSTOMER
           9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS
           9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT
                 TABLE 38 BUSINESS-TO-CUSTOMER: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                 TABLE 39 BUSINESS-TO-CUSTOMER: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

10 LOYALTY MANAGEMENT MARKET, BY APPLICATION (Page No. - 100)
     10.1 INTRODUCTION
          FIGURE 32 WEB APPLICATION TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
          TABLE 40 MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
          TABLE 41 MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
     10.2 WEB
             10.2.1 WEB: MARKET DRIVERS
             10.2.2 WEB: COVID-19 IMPACT
                    TABLE 42 WEB: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 43 WEB: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     10.3 MOBILE
             10.3.1 MOBILE: MARKET DRIVERS
             10.3.2 MOBILE: COVID-19 IMPACT
                    TABLE 44 MOBILE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 45 MOBILE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

11 LOYALTY MANAGEMENT MARKET, BY VERTICAL (Page No. - 105)
     11.1 INTRODUCTION
          FIGURE 33 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
          TABLE 46 MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
          TABLE 47 MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
     11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
             11.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
             11.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: COVID-19 IMPACT
                    TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 49 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.3 AVIATION
             11.3.1 AVIATION: MARKET DRIVERS
             11.3.2 AVIATION: COVID-19 IMPACT
                    TABLE 50 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 51 AVIATION: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.4 AUTOMOTIVE
             11.4.1 AUTOMOTIVE: MARKET DRIVERS
             11.4.2 AUTOMOTIVE: COVID-19 IMPACT
                    TABLE 52 AUTOMOTIVE: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 53 AUTOMOTIVE: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.5 MEDIA AND ENTERTAINMENT
             11.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
             11.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT
                    TABLE 54 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 55 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.6 RETAIL AND CONSUMER GOODS
             11.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS
             11.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT
                    TABLE 56 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 57 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.7 HOSPITALITY
             11.7.1 HOSPITALITY: MARKET DRIVERS
             11.7.2 HOSPITALITY: COVID-19 IMPACT
                    TABLE 58 HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 59 HOSPITALITY: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
     11.8 OTHER VERTICALS
          TABLE 60 OTHER VERTICALS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
          TABLE 61 OTHER VERTICALS: MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)

12 LOYALTY MANAGEMENT MARKET, BY REGION (Page No. - 117)
     12.1 INTRODUCTION
          FIGURE 34 NORTH AMERICA ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2020
          TABLE 62 MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
          TABLE 63 MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
          FIGURE 35 ASIA PACIFIC MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
     12.2 NORTH AMERICA
             12.2.1 NORTH AMERICA: MARKET DRIVERS
             12.2.2 NORTH AMERICA: COVID-19 IMPACT
                    FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
                    TABLE 64 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 65 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 66 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 67 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 68 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 69 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 70 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 71 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 72 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 73 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 74 NORTH AMERICA: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 75 NORTH AMERICA: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 76 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 77 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 78 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 79 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 80 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                    TABLE 81 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.2.3 US
                    TABLE 82 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 83 UNITED STATES: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 84 UNITED STATES: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 85 UNITED STATES: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 86 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 87 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 88 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 89 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 90 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 91 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 92 UNITED STATES: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 93 UNITED STATES: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 94 UNITED STATES: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 95 UNITED STATES: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 96 UNITED STATES: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 97 UNITED STATES: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
             12.2.4 CANADA
                    TABLE 98 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 99 CANADA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 100 CANADA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 101 CANADA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 102 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 103 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 104 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 105 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 106 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 107 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 108 CANADA: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 109 CANADA: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 110 CANADA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 111 CANADA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 112 CANADA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 113 CANADA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
     12.3 EUROPE
             12.3.1 EUROPE: MARKET DRIVERS
             12.3.2 EUROPE: COVID-19 IMPACT
                    TABLE 114 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 115 EUROPE: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 116 EUROPE: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 117 EUROPE: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 118 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 119 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 120 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 121 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 122 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 123 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 124 EUROPE: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 125 EUROPE: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 126 EUROPE: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 127 EUROPE: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 128 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 129 EUROPE: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 130 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                    TABLE 131 EUROPE: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.3.3 UK
                    TABLE 132 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 133 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 134 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 135 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 136 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 137 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 138 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 139 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 140 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 141 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 142 UNITED KINGDOM: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 143 UNITED KINGDOM: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 144 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 145 UNITED KINGDOM: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 146 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 147 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
             12.3.4 GERMANY
             12.3.5 REST OF EUROPE
     12.4 ASIA PACIFIC
             12.4.1 ASIA PACIFIC: MARKET DRIVERS
             12.4.2 ASIA PACIFIC: COVID-19 IMPACT
                    FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
                    TABLE 148 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 149 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 150 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 151 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 152 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 153 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 154 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 155 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 156 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 157 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 158 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 159 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 160 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 161 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 162 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 163 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 164 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                    TABLE 165 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.4.3 CHINA
                    TABLE 166 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 167 CHINA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 168 CHINA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 169 CHINA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 170 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 171 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 172 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 173 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 174 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 175 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 176 CHINA: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 177 CHINA: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 178 CHINA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 179 CHINA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 180 CHINA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 181 CHINA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
             12.4.4 JAPAN
             12.4.5 REST OF ASIA PACIFIC
     12.5 LATIN AMERICA
             12.5.1 LATIN AMERICA: MARKET DRIVERS
             12.5.2 LATIN AMERICA: COVID-19 IMPACT
                    TABLE 182 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 183 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 184 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 185 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 186 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 187 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 188 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 189 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 190 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 191 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 192 LATIN AMERICA: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 193 LATIN AMERICA: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 194 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 195 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 196 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 197 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 198 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                    TABLE 199 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
             12.5.3 BRAZIL
             12.5.4 MEXICO
             12.5.5 REST OF LATIN AMERICA
     12.6 MIDDLE EAST AND AFRICA
             12.6.1 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS
             12.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
                    TABLE 200 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 201 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
                    TABLE 202 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                    TABLE 203 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
                    TABLE 204 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                    TABLE 205 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
                    TABLE 206 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
                    TABLE 207 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
                    TABLE 208 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 209 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
                    TABLE 210 MIDDLE EAST AND AFRICA: MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
                    TABLE 211 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
                    TABLE 212 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                    TABLE 213 MIDDLE EAST AND AFRICA: MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
                    TABLE 214 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                    TABLE 215 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
                    TABLE 216 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SUB-REGION, 2016–2019 (USD MILLION)
                    TABLE 217 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SUB-REGION, 2019–2025 (USD MILLION)
             12.6.3 MIDDLE EAST
             12.6.4 AFRICA

13 COMPETITIVE LANDSCAPE (Page No. - 179)
     13.1 COMPETITIVE LEADERSHIP MAPPING
             13.1.1 VISIONARY LEADERS
             13.1.2 INNOVATORS
             13.1.3 DYNAMIC DIFFERENTIATORS
             13.1.4 EMERGING COMPANIES
                    FIGURE 38 LOYALTY MANAGEMENT MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING
     13.2 COMPETITIVE LEADERSHIP MAPPING (STARTUP)
             13.2.1 PROGRESSIVE COMPANIES
             13.2.2 RESPONSIVE COMPANIES
             13.2.3 DYNAMIC COMPANIES
             13.2.4 STARTING BLOCKS
                    FIGURE 39 MARKET (STARTUP) COMPETITIVE LEADERSHIP MAPPING
     13.3 RANKING OF KEY PLAYERS FOR THE MARKET, 2020
          FIGURE 40 RANKING OF KEY PLAYERS, 2020

14 COMPANY PROFILES (Page No. - 184)
(Business Overview, Products/Solutions Offered, Recent Developments, and MnM View)*
     14.1 INTRODUCTION
     14.2 ORACLE
          FIGURE 41 ORACLE: COMPANY SNAPSHOT
     14.3 TIBCO SOFTWARE
     14.4 AIMIA
          FIGURE 42 AIMIA: COMPANY SNAPSHOT
     14.5 BREIRLEY+PARTNERS
     14.6 EPSILON
          FIGURE 43 PUBLICIS GROUPE: COMPANY SNAPSHOT
     14.7 KOBIE MARKETING
     14.8 LACEK
          FIGURE 44 WPP PLC: COMPANY SNAPSHOT
     14.9 BOND BRAND LOYALTY
     14.10 CAPILLARY
     14.11 ICF NEXT
           FIGURE 45 ICF NEXT: COMPANY SNAPSHOT
     14.12 ANNEX CLOUD
     14.13 COMARCH
     14.14 MARITZ MOTIVATION
     14.15 FIVESTARS
     14.16 KANGAROO
     14.17 SMILE.IO
     14.18 LOYALTY GATOR
     14.19 LOYALTY LION
     14.2 APPTIVO
     14.21 APEX LOYALTY
     14.22 SAILPLAY
     14.23 PAYSTONE
     14.24 MERKLE
     14.25 YOTPO
     14.26 SPOTON TRANSACT
     14.27 HASHTAG LOYALTY

*Details on Business Overview, Products/Solutions Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.

15 APPENDIX (Page No. - 215)
     15.1 ADJACENT/RELATED MARKET
             15.1.1 CUSTOMER ANALYTICS MARKET
                        15.1.1.1 Market definition
                        15.1.1.2 Market overview
                                 TABLE 218 GLOBAL CUSTOMER ANALYTICS MARKET SIZE, 2018–2025 (USD MILLION)
                        15.1.1.3 Customer analytics market, by component
                                 TABLE 219 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                                 TABLE 220 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
                                 TABLE 221 SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 222 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                                 TABLE 223 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                        15.1.1.4 Customer analytics market, by deployment
                                 TABLE 224 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
                                 TABLE 225 CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 226 ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                        15.1.1.5 Customer analytics market, by organization size
                                 TABLE 227 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
                                 TABLE 228 LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                                 TABLE 229 SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
                        15.1.1.6 Customer analytics market, by application
                                 TABLE 230 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                        15.1.1.7 Customer analytics market, by data source
                                 TABLE 231 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                        15.1.1.8 Customer analytics market, by industry vertical
                                 TABLE 232 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                        15.1.1.9 Customer analytics market, by region
                                 TABLE 233 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
             15.1.2 CUSTOMER ENGAGEMENT SOLUTIONS MARKET
                        15.1.2.1 Market definition
                        15.1.2.2 Market overview
                                 TABLE 234 GLOBAL CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, 2018–2025 (USD MILLION)
                        15.1.2.3 Customer engagement solutions market, by component
                                 TABLE 235 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                                 TABLE 236 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY SOLUTION TYPE, 2016–2023 (USD MILLION)
                                 TABLE 237 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
                        15.1.2.4 Customer engagement solutions market, by deployment type
                                 TABLE 238 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
                        15.1.2.5 Customer engagement solutions market, by organization size
                                 TABLE 239 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
                        15.1.2.6 Customer engagement solutions market, by vertical
                                 TABLE 240 CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
                        15.1.2.7 Customer engagement solutions market, by region
                                 TABLE 241 CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016–2023 (USD MILLION)
             15.1.3 CUSTOMER SUCCESS PLATFORMS MARKET
                        15.1.3.1 Market definition
                        15.1.3.2 Market overview
                                 TABLE 242 GLOBAL CUSTOMER SUCCESS PLATFORMS MARKET SIZE, 2017–2024 (USD MILLION)
                        15.1.3.3 Customer success platforms market, by component
                                 TABLE 243 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
                                 TABLE 244 SOLUTION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
                                 TABLE 245 SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
                                 TABLE 246 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
                        15.1.3.4 Customer success platforms market, by deployment model
                                 TABLE 247 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
                        15.1.3.5 Customer success platforms market, by organization size
                                 TABLE 248 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
                        15.1.3.6 Customer success platforms market, by industry vertical
                                 TABLE 249 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
                        15.1.3.7 Customer success platforms market, by region
                                 TABLE 250 CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
     15.2 DISCUSSION GUIDE
     15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     15.4 AVAILABLE CUSTOMIZATIONS
     15.5 RELATED REPORTS
     15.6 AUTHOR DETAILS

The study involved 4 major activities to estimate the current market size of the global loyalty management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments of the loyalty management market.

Secondary Research

The market for companies offering loyalty management for different verticals was estimated and projected based on the secondary data made available through paid and unpaid sources and by analyzing their product portfolios in the ecosystem of the loyalty management market. It also involved rating the products of companies based on their performance and quality. In the secondary research process, various sources were referred to for identifying and collecting information for this study on the loyalty management market. The secondary sources included annual reports, press releases & investor presentations of companies, white papers, journals, and certified publications and articles by recognized authors, directories, and databases.

Secondary research was mainly used to obtain key information about the supply chain of the market, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both, market and technology-oriented perspectives that were further validated by primary sources.

Primary Research

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology & innovation directors, and related key executives from different key companies and organizations operating in the loyalty management market.

Loyalty Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the size of the loyalty management market and various other dependent markets. The research methodology used to estimate the market size included the key players in the market identified through secondary research and their revenue contribution in the respective regions determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews of industry leaders such as CEOs, VPs, directors, and marketing executives of leading companies for key insights. All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data was consolidated and enhanced with detailed inputs and analysis from MarketsandMarkets.

The following figure provides an illustrative representation of the overall market size estimation process employed for this study:

Loyalty Management Market Size Estimation

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of the other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To determine and forecast the size of the loyalty management market based on component, deployment type, organization size, application, operator, vertical, and region during the forecast period from 2020 to 2025
  • To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
  • To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the loyalty management market
  • To analyze each submarket with respect to the individual growth trends, prospects, and contributions to the total loyalty management market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the loyalty management market
  • To profile the key market players comprising top vendors and startups, provide comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials, and to illustrate the market’s competitive landscape
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available Customizations

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Service Analysis

  • Service matrix provides detailed service information and comparisons

Geographic Analysis

  • Further breakup of the North American loyalty management market
  • Further breakup of the European loyalty management market
  • Further breakup of the APAC loyalty management market
  • Further breakup of the MEA loyalty management market
  • Further breakup of the Latin American loyalty management market

Company Information

  • Detailed analysis and profiles of additional market players
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Adjacent Markets

Mar. Size
2018
CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 3881
Published ON
Jul, 2020
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