Loyalty Management Market

Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024

Report Code: TC 3881 Jun, 2019, by marketsandmarkets.com

[83 Pages Report]  MarketsandMarkets forecasts the loyalty management market to grow from USD 6.8 billion in 2019 to USD 10.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. The major factors driving the market are increasing adoption of omnichannel and multichannel programs, Emergence of advanced technologies, and Growing need for competitive differentiation.

Attractive opportunities in the Loyalty Management Market
Loyalty Management Market

Source: MarketsandMarkets Analysis

See how this study impacted revenues for other players in Loyalty Management Market

Client’s Problem Statement

A leading solutions vendor for retail services wanted information about the penetration of loyalty management services across the retail and hospitality industry vertical within the Middle East & Africa and Asia Pacific regions. The client also wanted information about market opportunities in the target geographies.

MnM Approach

MnM started by identifying the key trends and use cases to analyze the proliferation of loyalty management solutions and their potential development by respective players in the market. Detailed information about loyalty management solutions within the Middle East & Africa and Asia Pacific, along with the partnerships of the key vendors, were studied as per client requirements. Broad use case scenarios to support market growth within the retail and hospitality segment in the targeted geographies were listed with their potential market opportunities. Our analysis helped the client target opportunities worth ~USD 3 billion in the Middle East & Africa and Asia Pacific geographies.

Revenue Impact (RI)

MnM assisted the client tap into a USD 7 billion market, with projected revenue of USD 11 billion within four years of our recommendations.

Consult our Analyst now

Among deployment modes, the cloud segment to grow at a higher CAGR during the forecast period  

Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Customer analytics segment to dominate the market by managed platform during the forecast period

Owing to a complete dependency on managed/outsourced services to manage customer loyalty, large enterprises continue to rely on vendors, such as Comarch, ICF Next, and Capillary. Analyzing customer behavior through their spending/shopping behavior has become a high requisite by retailers/business owners to understand customer needs and pitch them targeted offers. Thus, customer analytics is expected to record the highest growth rate during the forecast period.   

Loyalty Management Market


Asia Pacific to grow at the highest CAGR during the forecast period

Organizations across the APAC opting for omnichannel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty management solution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty management solutions.  

Market Dynamics

Market Driver: Increasing adoption of omnichannel and multi-channel programs and advanced technologies to drive the loyalty management market

Customer loyalty is the most important differentiating factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Market Restraint: Stringent government regulations to pose a major restraining factor for the loyalty management market

The growing need for enhancing customer experience and gaining competitive advantage is a key growth factor for the market. However, stringent government regulations may affect the growth of market.The regional regulations are affecting loyalty program liability modelling. Various regulations, including Credit Card Act and Durbin Amendment of 2010, are pushing the banking sector to restructure its reward program portfolio. In January 2018, Ontario's Protecting Rewards PointsAct came into force, and changed the loyalty program and reward point process in Ontario and Quebec, Canada.

Loyalty Management Market: Research Design

Loyalty Management Market

Source: MarketsandMarkets Analysis

Key loyalty management market Players
IBM (US), Comarch (Poland), Aimia (Canada), SAP (Germany), Oracle (US), Bond Band Loyalty (Canada), Tibco (US), Salesforce (US), Maritz Holdings Inc. (US), Capillary (Singapore), ICF Next (US), Antavo (Singapore), Blue Ocean (Canada), Kobie Marketing (US), and Epsilon (US)  

Scope of the Report

Report Metrics

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Billion (USD)

Segments covered

Delivery Type (Standalone Program and Managed Platform), Enterprise Size, Deployment Mode, Vertical (BFSI, Aviation, Automotive, Retail and Consumer Goods, Media and Entertainment, and Hospitality) and Region

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

IBM (US), Comarch (Poland), Aimia (Canada), SAP (Germany), Oracle (US), Bond Band Loyalty (Canada), Tibco (US), Salesforce (US), Maritz Holdings Inc. (US), Capillary (Singapore), ICF Next (US), Antavo (Singapore), Blue Ocean (Canada), Kobie Marketing (US), and Epsilon (US)

The research report categorizes the loyalty management market to forecast the revenues and analyze trends in each of the following subsegments:

By Delivery Type

  • Standalone program
  • Managed Platform

By Deployment Mode

  • On-Premises
  • Cloud

By Organization Size

  • SMEs
  • Large Enterprises

By Vertical

  • BFSI
  • Aviation
  • Automotive
  • Retail and Consumer Goods
  • Media and Entertainment
  • Hospitality
  • Others (Healthcare, Education, and Telecommunication)

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Recent Developments

  • In April 2019, Comarch released the 5.7 version of the CLM system. The company added new features, such as near real-time data exports, promotion budgetary management, and Net Promoter Score (NPS) surveys.
  • In February 2019, IBM partnered with BUCKiTDREAM to improve the personalized brand engagement experiences of BUCKiTDREAM’s customers.
  • In April 2019, Oracle partnered with Prada to offer advanced technology solutions.
  • In November 2018, Aimia signed an agreement with Air Canada for promoting the Aeroplan Loyalty Business as well as increasing its customer base and retention.
  • In January 2019, SAP acquired Qualtrics International, one of the global pioneers of experience management software.

Critical questions the report answers:

  • Where will all these developments take the industry in the long term?
  • What are the upcoming trends for the loyalty management market?
  • Which segment provides the most opportunity for growth?
  • Who are the leading vendors operating in this market?
  • What are the opportunities for new market entrants?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents


1 Introduction
    1.1. Objectives of The Study
    1.2. Stakeholders
    1.3. Years Considered for The Study
    1.4. Market Scope
    1.5. Market Definitions

2 Research Methodology
    2.1. Research Flow
    2.2. Factor Analysis
    2.3. Forecast Model

3 Executive Summary

4 Loyalty Management Market Overview
    4.1. Market Dynamics
            4.1.1 Drivers
                       4.1.1.1 Increasing Adoption of Omnichannel and Multichannel Programs
                       4.1.1.2 Emergence of Advanced Technologies
                       4.1.1.3 Growing Need for Competitive Differentiation
            4.1.2 Restraints
                       4.1.2.1 Stringent Government Regulations
            4.1.3 Opportunities
                       4.1.3.1 Focus On Loyalty Programs To Increase Customer Retention
                       4.1.3.2 Customers’ Inclination Toward Online Reward Management Solutions
            4.1.4 Challenges
                       4.1.4.1 Declining Perceived Value of Rewards Program
                       4.1.4.2 Lack of Awareness of Loyalty Program Benefits
    4.2. Use Cases
             4.2.1 Aviation
             4.2.2 Real Estate
             4.2.3 Retail
             4.2.4 Travel
    4.3. Enabling Technologies
             4.3.1 Artificial Intelligence
             4.3.2 Internet of Things
             4.3.3 Blockchain
             4.3.4 Robotic Process Automation

5 Loyalty Management Market, By Delivery Type
    5.1. Standalone Program
            5.1.1 Loyalty Consulting
            5.1.2 Omnichannel Loyalty
            5.1.3 Customer Analytics
            5.1.4 Program Management Service
   5.2. Managed Platform
            5.2.1 API Integration
            5.2.2 Rewards Management
            5.2.3 POS Integration

6 Market, By Organization Size
    6.1. SMEs
    6.2. Large Enterprises

7 Market, By Deployment Mode
    7.1. On-Premises
    7.2. Cloud Based

8 Loyalty Management Market, By End-User Vertical
    8.1. BFSI
    8.2. Automotive
    8.3. Aviation
    8.4. Retail and Consumer Goods
    8.5. Media and Entertainment
    8.6. Hospitality
    8.7. Others*
*Others Include Education. Telecom and Healthcare

9 Loyalty Management Market, By Region
    9.1. Market Growth Rate Outlook
    9.2. Market Share Outlook
    9.3. North America
            9.3.1 Us
            9.3.2 Canada
    9.4. Europe
            9.4.1 UK
            9.4.2 Germany
            9.4.3 France
            9.4.4 Rest of Europe
    9.5. Asia Pacific
            9.5.1 China
            9.5.2 Japan
            9.5.3 India
            9.5.4 Rest of APAC
    9.6. Latin America
            9.6.1 Brazil
            9.6.2 Mexico
            9.6.3 Argentina
            9.6.4 Rest of Latin America
    9.7. Middle East and Africa
             9.7.1 Middle East
             9.7.2 Africa

10 Competitive Landscape
      10.1. Competitive Leadership Mapping
      10.2. Ranking and Scorecard for Key Players
      10.3. Competitive Leadership Mapping (Standalone Program Vendors)

11 Company Profiles
      11.1 Comarch
               11.1.1 Offerings and Features
               11.1.2 Industry Served
               11.1.3 Recent Developments
      11.2 IBM
               11.2.1 Offerings and Features
               11.2.2 Industry Served
               11.2.3 Recent Developments
      11.3 Oracle
                11.3.1 Offerings and Features
                11.3.2 Industry Served
                11.3.3 Recent Developments
      11.4 Aimia
               11.4.1 Offerings and Features
               11.4.2 Industry Served
               11.4.3 Recent Developments
      11.5 Sap
               11.5.1 Offerings and Features
               11.5.2 Industry Served
               11.5.3 Recent Developments
      11.6 Bond Brand Loyalty
               11.6.1 Offerings and Features
               11.6.2 Industry Served
               11.6.3 Recent Developments
      11.7 Tibco Software
               11.7.1 Business Overview and Offerings
               11.7.2 Industry Served
               11.7.3 Geographic Presence
      11.8 Capillary
               11.8.1 Business Overview and Offerings
               11.8.2 Industry Served
               11.8.3 Geographic Presence
      11.9 ICF Next
               11.9.1 Business Overview and Offerings
               11.9.2 Industry Served
               11.9.3 Geographic Presence
      11.10 Antavo
                  11.10.1 Business Overview and Offerings
                  11.10.2 Industry Served
                  11.10.3 Geographic Presence
      11.11 Maritz
                 11.11.1 Business Overview and Offerings
                 11.11.2 Industry Served
                 11.11.3 Geographic Presence
      11.12 Blueocean
                  11.12.1 Business Overview and Offerings
                  11.12.2 Industry Served
                  11.12.3 Geographic Presence
      11.13 Epsilon
                  11.13.1 Business Overview and Offerings
                  11.13.2 Industry Served
                  11.13.3 Geographic Presence
      11.14 Kobie Marketing
                  11.14.1 Business Overview and Offerings
                  11.14.2 Industry Served
                  11.14.3 Geographic Presence

12 Appendix
      12.1 Discussion Guide
      12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
      12.3 Related Reports
  
List of Tables (96 Tables)

Table 01 Global Loyalty Management Market Size, 2017-2024 (USD Million)
Table 02 Market Size By Region, 2017-2024 (USD Million)
Table 03 Market Size By Delivery Type, 2017-2024 (USD Million)
Table 04 Market Size By Managed Platform, 2017-2024 (USD Million)
Table 05 Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 06 Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 07 Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 08 Market Size By Organization Size, 2017-2024 (USD Million)
Table 09 Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 10 Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 11 North America Market Size 2017-2024 (USD Million)
Table 12 North America Market Size By Delivery Type, 2017-2024 (USD Million)
Table 13 North America Market Size By Managed Platform, 2017-2024 (USD Million)
Table 14 North America: Managed Platform Market Size By Organization Size, 2017-2024 (USD Million)
Table 15 North America Market Size By Standalone Program, 2017-2024 (USD Million)
Table 16 North America: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 17 North America Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 18 North America Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 19 North America Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 20 United States Market Size 2017-2024 (USD Million)
Table 21 United States Market Size By Delivery Type, 2017-2024 (USD Million)
Table 22 United States Market Size By Managed Platform, 2017-2024 (USD Million)
Table 23 United States: Managed Platform Market Size By Organization Size, 2017-2024 (USD Million)
Table 24 United States Loyalty Management Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 25 United States: Standalone Program Market Size By Organization Size, 2017-2024 (USD Million)
Table 26 United States Market Size By Organization Size, 2017-2024 (USD Million)
Table 27 United States Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 28 United States Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 29 Canada Loyalty Management Market Size, 2017-2024 (USD Million)
Table 30 Canada Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 31 Canada Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 32 Canada: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 33 Canada Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 34 Canada: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 35 Canada Market Size, By Organization Size, 2017-2024 (USD Million)
Table 36 Canada Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 37 Canada Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 38 North America Loyalty Management Market Size, By Country, 2017-2024 (USD Million)
Table 39 Europe Market Size, 2017-2024 (USD Million)
Table 40 Europe Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 41 Europe Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 42 Europe: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 43 Europe Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 44 Europe: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 45 Europe Market Size, By Organization Size, 2017-2024 (USD Million)
Table 46 Europe Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 47 Europe Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 48 Europe Market Size, By Country, 2017-2024 (USD Million)
Table 49 APAC Loyalty Management Market Size, 2017-2024 (USD Million)
Table 50 APAC Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 51 APAC Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 52 APAC: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 53 APAC Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 54 APAC: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 55 APAC Market Size, By Organization Size, 2017-2024 (USD Million)
Table 56 APAC Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 57 APAC Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 58 APAC Market Size, By Country, 2017-2024 (USD Million)
Table 59 Latin America Loyalty Management Market Size, 2017-2024 (USD Million)
Table 60 Latin America Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 61 Latin America Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 62 Latin America: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 63 Latin America Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 64 Latin America: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 65 Latin America Market Size, By Organization Size, 2017-2024 (USD Million)
Table 66 Latin America Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 67 Latin America Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 68 Latin America Market Size, By Country, 2017-2024 (USD Million)
Table 69 MEA Loyalty Management Market Size, 2017-2024 (USD Million)
Table 70 MEA Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 71 MEA Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 72 MEA: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 73 MEA Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 74 MEA: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 75 MEA Market Size, By Organization Size, 2017-2024 (USD Million)
Table 76 MEA Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 77 MEA Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 78 Middle East Loyalty Management Market Size, 2017-2024 (USD Million)
Table 79 Middle East Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 80 Middle East Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 81 Middle East: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 82 Middle East Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 83 Middle East: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 84 Middle East Market Size, By Organization Size, 2017-2024 (USD Million)
Table 85 Middle East Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 86 Middle East Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 87 Africa Loyalty Management Market Size, 2017-2024 (USD Million)
Table 88 Africa Market Size, By Delivery Type, 2017-2024 (USD Million)
Table 89 Africa Market Size, By Managed Platform, 2017-2024 (USD Million)
Table 90 Africa: Managed Platform Market Size, By Organization Size, 2017-2024 (USD Million)
Table 91 Africa Market Size, By Standalone Program, 2017-2024 (USD Million)
Table 92 Africa: Standalone Program Market Size, By Organization Size, 2017-2024 (USD Million)
Table 93 Africa Market Size, By Organization Size, 2017-2024 (USD Million)
Table 94 Africa Market Size, By Deployment Mode, 2017-2024 (USD Million)
Table 95 Africa Market Size, By End-User Vertical, 2017-2024 (USD Million)
Table 96 MEA Market Size, By Country, 2017-2024 (USD Million)


List of Figures (32 Figures)

Figure 01 Managed Platform To Hold Highest Market Share In 2024 and Expand At Highest CAGR
Figure 02 North America: Loyalty Management Market Size, 2024, By Standalone Program (In USD Million)
Figure 03 North America: Market Size, 2024, By Managed Platform (In USD Million)
Figure 04 North America: Market Size, 2017–2024, By Deployment Mode (In USD Million)
Figure 05 North America: Market Size, 2017–2024, By Organization Size (In USD Million)
Figure 06 North America: Market Size, 2024, By Vertical (In USD Million)
Figure 07 Europe: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 08 Europe: Market Size, 2024, By Standalone Program (In USD Million)
Figure 09 Europe: Market Size, 2024, By Managed Platform (In USD Million)
Figure 10 Europe: Market Size, 2017–2024, By Deployment Mode (In USD Million)
Figure 11 Europe: Market Size, 2017–2024, By Organization Size (In USD Million)
Figure 12 Europe: Market Size, 2024, By Vertical (In USD Million)
Figure 13 Asia Pacific: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 14 Asia Pacific: Market Size, 2024, By Standalone Program (In USD Million)
Figure 15 Asia Pacific: Market Size, 2024, By Managed Platform (In USD Million)
Figure 16 Asia Pacific: Market Size, 2017–2024, By Deployment Mode (In USD Million)
Figure 17 Asia Pacific: Market Size, 2017–2024, By Organization Size (In USD Million)
Figure 18 Asia Pacific: Market Size, 2024, By Vertical (In USD Million)
Figure 19 Latin America: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 20 Latin America: Market Size, 2024, By Standalone Program (In USD Million)
Figure 21 Latin America: Market, 2024, By Managed Platform (In USD Million)
Figure 22 Latin America: Market Size, 2017–2024, By Deployment Mode (In USD Million)
Figure 23 Latin America: Market Size, 2017–2024, By Organization Size (In USD Million)
Figure 24 Latin America: Market Size, 2024, By Vertical (In USD Million)
Figure 25 MEA: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 26 MEA: Market Size, 2024, By Standalone Program (In USD Million)
Figure 27 MEA: Market, 2024, By Managed Platform (In USD Million)
Figure 28 MEA: Market Size, 2017–2024, By Deployment Mode (In USD Million)
Figure 29 MEA: Market Size, 2017–2024, By Organization Size (In USD Million)
Figure 30 MEA: Market Size, 2024, By Vertical (In USD Million)
Figure 31 Competitive Leadership Mapping
Figure 32 Competitive Leadership Mapping (Standalone Program Vendors)

The study involved 4 major activities to estimate the current market size of the global loyalty management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments of the market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to, for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, and databases.

Primary Research

Various primary sources from both the supply and demand sides of the loyalty management market ecosystem were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors who provide loyalty management services and associated solution providers operating in the targeted regions. All possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of the profiles of primary respondent:

Loyalty Management Market

Loyalty Management Market Size Estimation

For estimating and forecasting the market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size included the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of the other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the global market by delivery type (standalone program and managed platform), enterprise size, deployment, vertical (BFSI, aviation, automotive, retail and consumer goods, media and entertainment, and hospitality) and region
  • To provide detailed information about major factors, such as drivers, restraints, opportunities, and challenges, influencing the market growth
  • To analyze the market’s subsegments with respect to the individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market
  • To forecast the revenue of the market’s segments with respect to 5 major regions: North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To profile the key players and comprehensively analyze their recent developments and positioning in the loyalty management market
  • To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities, in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Service Analysis

  • Service matrix provides detailed service information and comparisons

Geographic Analysis

  • Further breakup of the North American loyalty management market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the MEA market
  • Further breakup of the Latin American market

Company Information

  • Detailed analysis and profiles of additional market players

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Adjacent Markets

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CAGR 2018-23

Competitive Landscape

 
 
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Report Code
TC 3881
Published ON
Jun, 2019
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