Loyalty Management Market

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Loyalty Management Market by Offering (Solution (Customer Retention, Customer Loyalty, Channel Loyalty), and Services), Operator, Vertical (BFSI, Aviation, Automobile, Media, Retail & Consumer Goods, Hospitality) & Region - Global Forecast to 2029

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Report Code: TC 3881 Apr, 2024, by marketsandmarkets.com

Loyalty Management Market Size, Share, Industry Growth, Latest Trends, Forecast - 2029

[275 Pages Report] The loyalty management market size is projected to grow from USD 11.4 billion in 2024 to USD 25.4 billion by 2029 at a CAGR of 17.3% during the forecast period. The rise of subscription-based business models across various industries has fueled demand for loyalty programs tailored to recurring revenue streams. Loyalty management solutions support subscription loyalty initiatives by incentivizing ongoing engagement, reducing churn, and maximizing customer lifetime value.

Loyalty Management Market

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Loyalty Management Market Opportunities

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Loyalty Management Market Dynamics

Driver: Integration of gamification into loyalty programs

With reward-seeking behavior, a competitive spirit, and the innate fear of missing out fueling its popularity, gamification captivates experience-driven customers, fostering prolonged engagement and community-building within loyalty programs. By infusing playful and interactive elements such as challenges, prizes, and competitions, businesses create immersive experiences that resonate with customers, resulting in increased brand interactions and frequent purchases. Gamification not only deepens customer engagement but also cultivates loyalty by incentivizing desirable behaviors and providing a sense of accomplishment through rewards and badges. Consequently, businesses harness the power of gamification to bolster brand loyalty, drive advocacy, and collect vital customer data, thereby propelling growth in the loyalty management market.

Restraint: Stringent government regulations

Regional regulations are affecting loyalty program liability modeling. Various regulations, including the Credit Card Act and the Durbin Amendment of 2010, compel the banking sector to restructure its reward program portfolio. For instance, in January 2018, Ontario's Protecting Rewards Points Act came into force and changed the loyalty program and reward point process in Ontario and Quebec, Canada.

With the implementation of the General Data Protection Regulations (GDPR) in May 2018, it is imperative that companies understand how these regulations affect their business policies. Loyalty management programs are the most effective way of gathering consumer data. The significant factors that affect a company’s loyalty program under GDPR are the definition of personal data, consent, partners, business communication, and information withdrawal. With the threat of major penalties to the revenue of companies in the case of non-compliance, following effective data protection policies is paramount when it comes to compliance.

Opportunity: Surging investments in customer success startup platforms

With significant growth in online shopping, direct-to-consumer startups are continuously looking for creative ways to reward customers by launching new loyalty programs. By investing in customer success early in their lifecycle, startups are broadening their capabilities (not payroll), decrease customer churn, and building stronger customer relationships. For instance, in March 2020, Loyalty Prime, a Germany-based enterprise loyalty program Software-as-a-Service (SaaS) platform provider, received EUR 5 million in Series B funding led by Hi Inov with participation from existing investors, and The SaaSgarage (Alexander Bruehl). Loyalty Prime intended to use the funds to develop its enterprise SaaS platform. The increased funding for these startups is leding to the development of more solutions and tools to address customer-related challenges. Investments by such firms are expected to continue shortly and are expected to bolster the growth of the loyalty management platforms market.

Challenge: Rapidly changing trends and diverse consumer preferences

Companies face a critical challenge in fostering brand loyalty amidst rapidly changing trends and diverse consumer preferences. Failure to adapt to these dynamics can diminish customer loyalty and market relevance. A key obstacle is the biased approach to business planning, where companies overlook the importance of understanding and catering to evolving consumer needs. Inadequate staff training further exacerbates this challenge, as unprepared employees struggle to meet the expectations of savvy consumers. Recognizing the pivotal role of staff in shaping customer experiences, organizations must prioritize comprehensive training programs to equip employees with the skills and knowledge necessary to deliver exceptional service. Additionally, maintaining consistent engagement with employees is essential in cultivating a workforce that serves as ambassadors for brand loyalty. Overcoming these hurdles demands a proactive approach that prioritizes consumer insights, employee development, and a commitment to delivering exceptional customer experiences.

Ecosystem Of Loyalty Management Market

Top Companies in Loyalty Management Market

The channel loyalty solution segment is expected to register the highest CAGR in the loyalty management market during the forecast period.

Channel loyalty refers to the level of dedication and commitment demonstrated by customers toward a specific distribution or sales channel utilized for their purchases. It serves as a vital metric for businesses, indicating the strength of the bond between customers and the chosen distribution channel. Factors influencing channel loyalty may include convenience, brand reputation, quality of customer service, pricing, and the overall shopping experience provided by the channel.

BI WORLDWIDE India a global leader and India’s foremost in providing tech-enabled loyalty and engagement solutions, effectively manages channel loyalty programs for its dealers, wins prestigious Dragons of Asia Awards 2023, in Kuala Lumpur, Malaysia and has been lauded and recognised for innovative and results-driven loyalty and engagement programs for clients across industries.

The B2B operator segment is expected to hold the largest market size during the forecast.

By implementing B2B loyalty programs, operators can strengthen partnerships, enhance customer retention, and drive sustainable growth within the B2B ecosystem. Due to multiple industry standards, B2B companies have limited product offerings, making B2B loyalty programs a strong differentiator for similarly manufactured and regulated products. Hence, an effective loyalty management solution for B2B operators helps them understand the ideal customer profile and cater to the on-site experience of customer needs. B2B loyalty management solutions can also deliver loyalty programs that speed up the claim’s verification process. For instance, sales reps can upload invoices, receipts, warranty registrations, and others to the loyalty program. This, in turn, will authenticate claims faster, and participants will experience faster rewards.

Based on region, North America is expected to hold the second largest market size during the forecast.

North America, encompassing countries like the US and Canada, boasts well-developed infrastructures that fuel a significant demand for loyalty management solutions. Contributions from leading nations such as the US and Canada primarily drive the loyalty management market in North America. These countries' robust economies facilitate substantial investments in cutting-edge technologies, further enhancing their market dominance. The stringent regulatory frameworks upheld by the US and Canadian governments are a crucial catalyst for the loyalty management market's growth. Furthermore, these nations have integrated cutting-edge technologies such as machine learning (ML) and artificial intelligence (AI), contributing to the proficiency of organizations within their economies in the loyalty management sphere. This region boasts the highest uptake of loyalty management solutions, attributed to technological innovations and the prevalence of diverse retailers offering a broad spectrum of loyalty programs. Loyalty management serves as a strategic framework enterprises employ to entice and sustain customer loyalty, thereby augmenting the company's or organization's overall value proposition and fostering enduring, mutually beneficial relationships between customers and businesses. Some major loyalty management companies, such as Oracle, ICF International Inc., Epsilon, Bond Brand Loyalty, Kobie Marketing, and Maritz Motivation, are headquartered in North America.

North American Loyalty Management Market Size, and Share

List of TOP Loyalty Management Market Companies

The major vendors in this market include Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy),  Kobie (US), Giift Management (Singapore).  These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the loyalty management market.

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Scope of the Report

Report Metrics

Details

Market size available for years

2018-2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD) Million/Billion

Segments Covered

By Offering, Solution, Services, Operator, Vertical and Region

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

TOP Loyalty Management Market Companies covered

The major players in the loyalty management market are Epsilon (US), Oracle (US), Comarch (Poland), ICF Next (US), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy),  Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), Loyalty One (Canada), Punchh (US), Ebbo (US), Preferred Patron (US),  Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore),  Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany),  Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK),  Yotpo (US), SailPlay (US), and Zinrelo (US).

This research report categorizes the loyalty management market to forecast revenues and analyze trends in each of the following submarkets:

Based on Offering:
  • Solution
  • Services
Based on Solution:
  • Health Safety Management
  • Customer Retention
    • Subscription Management Software
    • Campaign Management Tools
    • Predictive Analytics Platforms   
    • Customer Engagement Platforms (CEPS)
  • Customer Loyalty
    • Tiered Loyalty Program Management
    • Loyalty Program Management
    • Personalized Reward Engines
  • Channel Loyalty
    • Omnichannel Loyalty Management Platforms
    • Mobile App Development Tools
    • Partner Relationship Management (PRM) Tools
    • Point-Of-Sale (POS) Integration
Based on Operator:
  • Business-to-Business
  • Business-to-Customer
Based on Vertical:
  • BFSI
  • Aviation
  • Automotive
  • Media & Entertainment
  • Retail & Consumer Goods
  • Hospitality
  • Telecom
  • Healthcare
  • Oil & Gas
  • Other Vertical
By Region:
  • North America
    • United States (US)
    • Canada
  • Europe
    • United Kingdom (UK)
    • Germany
    • France
    • Italy
    • Spain
    • Nordic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Middle East and Africa
    • GCC Countries
      • UAE
      • KSA
      • Rest of GCC Countries
    • South Africa
    • Rest of the Middle East & Africa
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In March 2024, Epsilon launched the next generation of its retail media platform. Epsilon Retail Media applied AI and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem.
  • In May 2023, Bond Brand Loyalty announced a strategic investment in its business from Colorado-based private equity firm, Mountaingate Capital. The announcement followed a substantial period of growth for Bond and reflected the potential for further expansion in both reach and offerings to serve clients better.
  • In April 2023, Capillary Technologies acquired Brierley to expand its portfolio.
  • In January 2023, Giift acquired a strategic majority interest in InTouch, a loyalty solutions provider based in Indonesia.

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS
 
1 INTRODUCTION (Page No. - 31)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
                    FIGURE 1 LOYALTY MANAGEMENT MARKET SEGMENTATION
           1.3.2 REGIONS COVERED
                    FIGURE 2 MARKET: REGIONAL SCOPE
           1.3.3 INCLUSIONS AND EXCLUSIONS
           1.3.4 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2021–2023
    1.5 STAKEHOLDERS 
    1.6 SUMMARY OF CHANGES 
           1.6.1 IMPACT OF RECESSION
 
2 RESEARCH METHODOLOGY (Page No. - 36)
    2.1 RESEARCH DATA 
           FIGURE 3 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 List of key primary interview participants
                               TABLE 2 LIST OF KEY PRIMARY INTERVIEW PARTICIPANTS
                    2.1.2.2 Breakup of primary profiles
                               FIGURE 4 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS, BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.3 Key industry insights
    2.2 MARKET SIZE ESTIMATION 
           2.2.1 TOP-DOWN APPROACH
           2.2.2 BOTTOM-UP APPROACH
                    FIGURE 5 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
                    FIGURE 6 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
    2.3 DATA TRIANGULATION 
           FIGURE 7 DATA TRIANGULATION
    2.4 RISK ASSESSMENT 
           TABLE 3 RISK ASSESSMENT
    2.5 RESEARCH ASSUMPTIONS 
           TABLE 4 RESEARCH ASSUMPTIONS
    2.6 LIMITATIONS 
    2.7 IMPLICATION OF RECESSION 
 
3 EXECUTIVE SUMMARY (Page No. - 45)
    FIGURE 8 LOYALTY MANAGEMENT MARKET, 2022–2029 (USD MILLION) 
    FIGURE 9 LEADING MARKET SEGMENTS IN MARKET 
    FIGURE 10 MARKET: REGIONAL SNAPSHOT 
 
4 PREMIUM INSIGHTS (Page No. - 49)
    4.1 ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET 
           FIGURE 11 GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET
    4.2 MARKET SHARE, BY OFFERING 
           FIGURE 12 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2024
    4.3 MARKET SHARE, BY SOLUTION 
           FIGURE 13 CUSTOMER RETENTION SOLUTION TO DOMINATE MARKET IN 2024
    4.4 MARKET SHARE, BY OPERATOR 
           FIGURE 14 B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2024
    4.5 MARKET SHARE, BY VERTICAL 
           FIGURE 15 BFSI SEGMENT TO HOLD LARGEST MARKET SHARE IN 2024
    4.6 NORTH AMERICA: MARKET,  BY OFFERING AND COUNTRY 
           FIGURE 16 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGEST SHARE OF NORTH AMERICAN MARKET IN 2024
 
5 LOYALTY MANAGEMENT MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 52)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 17 MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,  AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Growing focus on reducing customer churn rates
                    5.2.1.2 Integration of gamification into loyalty programs
                    5.2.1.3 Companies’ strategic investment in loyalty programs amid recession and inflation
                    5.2.1.4 Emergence of loyalty management mobile applications
                    5.2.1.5 Demand for advanced solutions to monitor customer scores and enhance customer engagement
                    5.2.1.6 Rising adoption of omnichannel customer loyalty strategies
           5.2.2 RESTRAINTS
                    5.2.2.1 Fragmentation of customer data across various systems and platforms
                    5.2.2.2 Stringent government regulations
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing investments in loyalty system technologies
                    5.2.3.2 Surging investments in customer success startup platforms
                    5.2.3.3 Rising applications of big data and machine learning
           5.2.4 CHALLENGES
                    5.2.4.1 Exponential rise in marketing technology
                    5.2.4.2 Rapidly changing trends and diverse consumer preferences
                    5.2.4.3 Low awareness of loyalty program benefits
                    5.2.4.4 Data security and privacy issues
                    5.2.4.5 Unappealing rewards
    5.3 LOYALTY MANAGEMENT MARKET: BRIEF HISTORY 
           FIGURE 18 BRIEF HISTORY OF MARKET
    5.4 VALUE CHAIN ANALYSIS 
           FIGURE 19 MARKET: VALUE CHAIN ANALYSIS
    5.5 ECOSYSTEM ANALYSIS 
           FIGURE 20 KEY PLAYERS IN MARKET ECOSYSTEM
           TABLE 5 MARKET: ECOSYSTEM
    5.6 CASE STUDIES 
           5.6.1 EPSILON HELPED BP STRUCTURE ITS CRM
           5.6.2 MERKLE HELPED BURGER KING EXPAND ITS LOYALTY DATABASE
           5.6.3 NEW LOYALTY MANAGEMENT PROGRAM BY UBER ENCOURAGED AND INCENTIVIZED DRIVERS TO BOOST PERFORMANCE
           5.6.4 BOND BRAND LOYALTY COLLABORATED WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY
           5.6.5 COLLINSON’S REALTIME-XLS SOLUTION HELPED INCREASE STORE FOOTFALL FOR IKEA
    5.7 PORTER’S FIVE FORCES MODEL 
           FIGURE 21 PORTER’S FIVE FORCES ANALYSIS
           TABLE 6 IMPACT OF EACH FORCE ON MARKET
           5.7.1 THREAT OF NEW ENTRANTS
           5.7.2 THREAT OF SUBSTITUTES
           5.7.3 BARGAINING POWER OF BUYERS
           5.7.4 BARGAINING POWER OF SUPPLIERS
           5.7.5 INTENSITY OF COMPETITIVE RIVALRY
    5.8 PATENT ANALYSIS 
           5.8.1 METHODOLOGY
                    FIGURE 22 MAJOR PATENTS FOR MARKET
                    TABLE 7 LIST OF PATENTS IN MARKET, 2021–2023
    5.9 DISRUPTIONS IMPACTING BUYERS/CLIENTS IN MARKET 
           FIGURE 23 LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS
    5.10 PRICING ANALYSIS 
           5.10.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS,  BY SOLUTION (USD PER MONTH)
                    FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION
                    TABLE 8 AVERAGE SELLING PRICE OF KEY PLAYERS, 2023 (USD/MONTH)
           5.10.2 INDICATIVE PRICING ANALYSIS OF KEY PLAYERS,  BY SOLUTION & SERVICE
                    TABLE 9 INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT SOLUTIONS & SERVICES VENDORS
    5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 
           5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS
                    FIGURE 25 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
                    TABLE 10 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY END USERS
           5.11.2 BUYING CRITERIA
                    FIGURE 26 KEY BUYING CRITERIA FOR TOP THREE END USERS
                    TABLE 11 KEY BUYING CRITERIA FOR TOP THREE END USERS
    5.12 TECHNOLOGY ANALYSIS 
           5.12.1 KEY TECHNOLOGY
                    5.12.1.1 Artificial intelligence and machine learning
                    5.12.1.2 Blockchain technology
                    5.12.1.3 Mobile wallets and apps
                    5.12.1.4 Customer data platforms
           5.12.2 COMPLEMENTARY TECHNOLOGIES
                    5.12.2.1 Marketing automation
                    5.12.2.2 Customer relationship management
           5.12.3 ADJACENT TECHNOLOGIES
                    5.12.3.1 Sustainability Internet of Things (IoT)
                    5.12.3.2 Augmented Reality (AR) & Virtual Reality (VR)
                    5.12.3.3 Biometrics
    5.13 REGULATORY LANDSCAPE 
                    TABLE 12 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                    TABLE 13 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    TABLE 14 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                    TABLE 15 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
           5.13.1 NORTH AMERICA
                    5.13.1.1 US
                    5.13.1.2 Canada
           5.13.2 EUROPE
           5.13.3 ASIA PACIFIC
                    5.13.3.1 South Korea
                    5.13.3.2 China
                    5.13.3.3 India
                    5.13.3.4 Middle East & Africa
                    5.13.3.5 UAE
                    5.13.3.6 KSA
           5.13.4 LATIN AMERICA
                    5.13.4.1 Brazil
                    5.13.4.2 Mexico
    5.14 KEY CONFERENCES & EVENTS 
                    TABLE 16 LOYALTY MANAGEMENT MARKET: LIST OF CONFERENCES & EVENTS, 2024–2025
    5.15 TECHNOLOGY ROADMAP FOR MARKET 
           5.15.1 SHORT-TERM ROADMAP (2023–2025)
           5.15.2 MID-TERM ROADMAP (2026–2028)
           5.15.3 LONG-TERM ROADMAP (2029–2030)
    5.16 BEST PRACTICES IN MARKET 
           5.16.1 MEETING CUSTOMER NEEDS
           5.16.2 OFFERING CHOICES
           5.16.3 DEFINING CLEAR GOALS
           5.16.4 UTILIZING CUSTOMER DATA
    5.17 CURRENT AND EMERGING BUSINESS MODELS 
    5.18 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN  MARKET 
                    FIGURE 27 TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN MARKET
    5.19 INVESTMENT AND FUNDING SCENARIO 
                    FIGURE 28 INVESTMENT AND FUNDING SCENARIO
 
6 LOYALTY MANAGEMENT MARKET, BY OFFERING (Page No. - 84)
    6.1 INTRODUCTION 
           FIGURE 29 SERVICES SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
           6.1.1 OFFERING: MARKET DRIVERS
                    TABLE 17 MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                    TABLE 18 MARKET, BY OFFERING, 2024–2029 (USD MILLION)
    6.2 SOLUTIONS 
           6.2.1 GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH
                    TABLE 19 SOLUTIONS: MARKET, BY REGION, 2018–2023 (USD MILLION)
                    TABLE 20 SOLUTIONS: MARKET, BY REGION, 2024–2029 (USD MILLION)
    6.3 SERVICES 
           6.3.1 ASSISTANCE IN OVERALL COST REDUCTION AND IMPROVING BUSINESS PERFORMANCE  TO PROMOTE MARKET GROWTH
                    TABLE 21 SERVICES: MARKET, BY REGION, 2018–2023 (USD MILLION)
                    TABLE 22 SERVICES: MARKET, BY REGION, 2024–2029 (USD MILLION)
 
7 LOYALTY MANAGEMENT MARKET, BY SOLUTION (Page No. - 89)
    7.1 INTRODUCTION 
           FIGURE 30 CHANNEL LOYALTY SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
           7.1.1 SOLUTION: MARKET DRIVERS
                    TABLE 23 MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
                    TABLE 24 LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
    7.2 CUSTOMER RETENTION 
           7.2.1 CULTIVATION OF LONG-LASTING RELATIONSHIPS WITH CUSTOMERS TO ACCELERATE MARKET GROWTH
                    TABLE 25 CUSTOMER RETENTION: MARKET, BY REGION,  2018–2023 (USD MILLION)
                    TABLE 26 CUSTOMER RETENTION: MARKET, BY REGION, 2024–2029 (USD MILLION)
           7.2.2 SUBSCRIPTION MANAGEMENT SOFTWARE
           7.2.3 CAMPAIGN MANAGEMENT TOOLS
           7.2.4 PREDICTIVE ANALYTICS PLATFORMS
           7.2.5 CUSTOMER ENGAGEMENT PLATFORMS (CEPS)
    7.3 CUSTOMER LOYALTY 
           7.3.1 SUSTAINED REVENUE AND REDUCTION IN CUSTOMER ACQUISITION COSTS TO BOOST MARKET
                    TABLE 27 CUSTOMER LOYALTY: MARKET, BY REGION,  2018–2023 (USD MILLION)
                    TABLE 28 CUSTOMER LOYALTY: MARKET, BY REGION,  2024–2029 (USD MILLION)
           7.3.2 TIERED LOYALTY PROGRAM MANAGEMENT
           7.3.3 LOYALTY PROGRAM MANAGEMENT
           7.3.4 PERSONALIZED REWARD ENGINES
    7.4 CHANNEL LOYALTY 
           7.4.1 NEED TO ENHANCE CUSTOMER RETENTION AND SUSTAIN PROFITABILITY TO FOSTER GROWTH
                    TABLE 29 CHANNEL LOYALTY: MARKET, BY REGION,  2018–2023 (USD MILLION)
                    TABLE 30 CHANNEL LOYALTY: LOYALTY MANAGEMENT MARKET, BY REGION,  2024–2029 (USD MILLION)
           7.4.2 OMNICHANNEL LOYALTY MANAGEMENT PLATFORMS
           7.4.3 MOBILE APP DEVELOPMENT TOOLS
           7.4.4 PARTNER RELATIONSHIP MANAGEMENT (PRM) TOOLS
           7.4.5 POINT-OF-SALE (POS) INTEGRATION
 
8 LOYALTY MANAGEMENT INDUSTRY, BY SERVICE (Page No. - 98)
    8.1 INTRODUCTION 
           FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE DURING FORECAST PERIOD
           8.1.1 SERVICE: MARKET DRIVERS
                    TABLE 31 MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                    TABLE 32 MARKET, BY SERVICE, 2024–2029 (USD MILLION)
    8.2 PROFESSIONAL SERVICES 
           FIGURE 32 SUPPORT & MAINTENANCE SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 33 PROFESSIONAL SERVICES: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
           TABLE 34 PROFESSIONAL SERVICES: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
           TABLE 35 PROFESSIONAL SERVICES: MARKET, BY REGION,  2018–2023 (USD MILLION)
           TABLE 36 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,  2024–2029 (USD MILLION)
           8.2.1 CONSULTING
                    8.2.1.1 Need to enhance strategic outlook and performance of organizations to boost market
                               TABLE 37 CONSULTING: MARKET, BY REGION, 2018–2023 (USD MILLION)
                               TABLE 38 CONSULTING: MARKET, BY REGION, 2024–2029 (USD MILLION)
           8.2.2 IMPLEMENTATION
                    8.2.2.1 Seamless integration of loyalty management solutions and systems to propel market
                               TABLE 39 IMPLEMENTATION: MARKET, BY REGION,  2018–2023 (USD MILLION)
                               TABLE 40 IMPLEMENTATION: MARKET, BY REGION,  2024–2029 (USD MILLION)
           8.2.3 SUPPORT & MAINTENANCE
                    8.2.3.1 Ability to improve operations and gain control over existing systems to drive market
                               TABLE 41 SUPPORT & MAINTENANCE: MARKET, BY REGION,  2018–2023 (USD MILLION)
                               TABLE 42 SUPPORT & MAINTENANCE: MARKET, BY REGION,  2024–2029 (USD MILLION)
    8.3 MANAGED SERVICES 
           8.3.1 MANAGED PLATFORM THAT EFFICIENTLY MANAGES ORGANIZATION’S ENTIRE LOYALTY PROGRAM LIFECYCLE TO BOLSTER MARKET GROWTH
                    TABLE 43 MANAGED SERVICES: MARKET, BY REGION,  2018–2023 (USD MILLION)
                    TABLE 44 MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,  2024–2029 (USD MILLION)
 
9 LOYALTY MANAGEMENTMARKET, BY OPERATOR (Page No. - 107)
    9.1 INTRODUCTION 
           FIGURE 33 B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
           9.1.1 OPERATOR: MARKET DRIVERS
                    TABLE 45 MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
                    TABLE 46 MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
    9.2 BUSINESS-TO-BUSINESS 
           9.2.1 SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET
                    TABLE 47 BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION,  2018–2023 (USD MILLION)
                    TABLE 48 BUSINESS-TO-BUSINESS: MARKET, BY REGION, 2024–2029 (USD MILLION)
    9.3 BUSINESS-TO-CUSTOMER 
           9.3.1 PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH
                    TABLE 49 BUSINESS-TO-CUSTOMER: MARKET, BY REGION,  2018–2023 (USD MILLION)
                    TABLE 50 BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION,  2024–2029 (USD MILLION)
 
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL (Page No. - 112)
     10.1 INTRODUCTION 
               FIGURE 34 AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 51 MARKET, BY VERTICAL, 2018–2023 (USD MILLION)
               TABLE 52 MARKET, BY VERTICAL, 2024–2029 (USD MILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 
             10.2.1 GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH
             10.2.2 BFSI: LOYALTY MANAGEMENT USE CASES
                       10.2.2.1 Credit card rewards programs
                       10.2.2.2 Premium banking services
                       10.2.2.3 Insurance loyalty programs
                       10.2.2.4 Personalized financial planning
                                   TABLE 53 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET,  BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 54 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET,  BY REGION, 2024–2029 (USD MILLION)
     10.3 AVIATION 
             10.3.1 NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET
             10.3.2 AVIATION: LOYALTY MANAGEMENT USE CASES
                       10.3.2.1 Frequent flyer programs
                       10.3.2.2 Airport lounge access
                       10.3.2.3 Co-branded credit cards
                                   TABLE 55 AVIATION: MARKET, BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 56 AVIATION: MARKET, BY REGION, 2024–2029 (USD MILLION)
     10.4 AUTOMOTIVE 
             10.4.1 INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET
             10.4.2 AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES
                       10.4.2.1 Service maintenance rewards
                       10.4.2.2 Vehicle purchase incentives
                       10.4.2.3 Referral programs
                       10.4.2.4 Exclusive events and experiences
                                   TABLE 57 AUTOMOTIVE: LOYALTY MANAGEMENT INDUSTRY, BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 58 AUTOMOTIVE: MARKET, BY REGION, 2024–2029 (USD MILLION)
     10.5 MEDIA & ENTERTAINMENT 
             10.5.1 NEED TO INCREASE CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH
             10.5.2 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES
                       10.5.2.1 Subscription loyalty programs
                       10.5.2.2 Content personalization
                       10.5.2.3 Partnership programs
                       10.5.2.4 Event-based rewards
                                   TABLE 59 MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION,  2018–2023 (USD MILLION)
                                   TABLE 60 MEDIA & ENTERTAINMENT: MARKET, BY REGION,  2024–2029 (USD MILLION)
     10.6 RETAIL & CONSUMER GOODS 
             10.6.1 NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH
             10.6.2 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES
                       10.6.2.1 Personalized offers
                       10.6.2.2 Omni-channel integration
                       10.6.2.3 Customer feedback and engagement
                       10.6.2.4 Social responsibility initiatives
                                   TABLE 61 RETAIL & CONSUMER GOODS: MARKET, BY REGION,  2018–2023 (USD MILLION)
                                   TABLE 62 RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION,  2024–2029 (USD MILLION)
     10.7 HOSPITALITY 
             10.7.1 NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET
             10.7.2 HOSPITALITY: LOYALTY MANAGEMENT USE CASES
                       10.7.2.1 Restaurant loyalty programs
                       10.7.2.2 Tourism and travel loyalty programs
                       10.7.2.3 Entertainment loyalty programs
                       10.7.2.4 Corporate loyalty programs
                                   TABLE 63 HOSPITALITY: MARKET, BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 64 HOSPITALITY: MARKET, BY REGION, 2024–2029 (USD MILLION)
     10.8 TELECOM 
             10.8.1 CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET
             10.8.2 TELECOM: LOYALTY MANAGEMENT USE CASES
                       10.8.2.1 Rewards for usage
                       10.8.2.2 Referral programs
                       10.8.2.3 Tiered loyalty programs
                       10.8.2.4 Gamification
                                   TABLE 65 TELECOM: MARKET, BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 66 TELECOM: MARKET, BY REGION, 2024–2029 (USD MILLION)
     10.9 HEALTHCARE 
             10.9.1 BENEFITS, INCENTIVES, AND REWARDS FOR UTILIZATION OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH
             10.9.2 HEALTHCARE: LOYALTY MANAGEMENT USE CASES
                       10.9.2.1 Patient retention programs
                       10.9.2.2 Medication adherence initiatives
                       10.9.2.3 Wellness programs
                       10.9.2.4 Referral programs
                                   TABLE 67 HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 68 HEALTHCARE: MARKET, BY REGION, 2024–2029 (USD MILLION)
     10.10 OIL & GAS 
               10.10.1 INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET
               10.10.2 OIL & GAS: LOYALTY MANAGEMENT USE CASES
            10.10.2.1 Fleet loyalty programs
            10.10.2.2 Sustainable fuel adoption rewards
            10.10.2.3 Premium service membership
            10.10.2.4 Mobile app integration
                                   TABLE 69 OIL & GAS: MARKET, BY REGION, 2018–2023 (USD MILLION)
                                   TABLE 70 OIL & GAS: MARKET, BY REGION, 2024–2029 (USD MILLION)
     10.11 OTHER VERTICALS 
                       TABLE 71 OTHER VERTICALS: MARKET, BY REGION,  2018–2023 (USD MILLION)
                       TABLE 72 OTHER VERTICALS: MARKET, BY REGION,  2024–2029 (USD MILLION)
 
11 LOYALTY MANAGEMENT MARKET, BY REGION (Page No. - 130)
     11.1 INTRODUCTION 
               FIGURE 35 ASIA PACIFIC TO HOLD LARGEST LOYALTY MANAGEMENT MARKET SHARE IN 2024
               TABLE 73 MARKET, BY REGION, 2018–2023 (USD MILLION)
               TABLE 74 MARKET, BY REGION, 2024–2029 (USD MILLION)
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: IMPACT OF RECESSION
                       FIGURE 36 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 75 NORTH AMERICA: MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                       TABLE 76 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                       TABLE 77 NORTH AMERICA: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                       TABLE 78 NORTH AMERICA: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                       TABLE 79 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                       TABLE 80 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                       TABLE 81 NORTH AMERICA: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
                       TABLE 82 NORTH AMERICA: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                       TABLE 83 NORTH AMERICA: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                       TABLE 84 NORTH AMERICA: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
                       TABLE 85 NORTH AMERICA: MARKET, BY VERTICAL,  2018–2023 (USD MILLION)
                       TABLE 86 NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,  2024–2029 (USD MILLION)
                       TABLE 87 NORTH AMERICA: MARKET, BY COUNTRY,  2018–2023 (USD MILLION)
                       TABLE 88 NORTH AMERICA: MARKET, BY COUNTRY,  2024–2029 (USD MILLION)
             11.2.3 US
                       11.2.3.1 Increased adoption of advanced technologies to develop rich customer experience
                                   TABLE 89 US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                                   TABLE 90 US: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                                   TABLE 91 US: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 92 US: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 93 US: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 94 US: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 95 US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
                                   TABLE 96 US: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
                                   TABLE 97 US: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
                                   TABLE 98 US: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
             11.2.4 CANADA
                       11.2.4.1 Growing awareness of benefits of loyalty management programs to boost market
                                   TABLE 99 CANADA: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                                   TABLE 100 CANADA: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                                   TABLE 101 CANADA: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 102 CANADA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 103 CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 104 CANADA: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 105 CANADA: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 106 CANADA: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                                   TABLE 107 CANADA: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                                   TABLE 108 CANADA: LOYALTY MANAGEMENT MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: IMPACT OF RECESSION
                       TABLE 109 EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                       TABLE 110 EUROPE: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                       TABLE 111 EUROPE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                       TABLE 112 EUROPE: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                       TABLE 113 EUROPE: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                       TABLE 114 EUROPE: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                       TABLE 115 EUROPE: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                       TABLE 116 EUROPE: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                       TABLE 117 EUROPE: LOYALTY MANAGEMENT MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                       TABLE 118 EUROPE: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
                       TABLE 119 EUROPE: MARKET, BY VERTICAL,  2018–2023 (USD MILLION)
                       TABLE 120 EUROPE: MARKET, BY VERTICAL,  2024–2029 (USD MILLION)
                       TABLE 121 EUROPE: MARKET, BY COUNTRY,  2018–2023 (USD MILLION)
                       TABLE 122 EUROPE: MARKET, BY COUNTRY,  2024–2029 (USD MILLION)
             11.3.3 UK
                       11.3.3.1 Customer loyalty schemes and government initiatives to propel market
                                   TABLE 123 UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                                   TABLE 124 UK: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                                   TABLE 125 UK: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 126 UK: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 127 UK: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 128 UK: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 129 UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 130 UK: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
                                   TABLE 131 UK: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
                                   TABLE 132 UK: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
             11.3.4 GERMANY
                       11.3.4.1 Increasing investments in digital customer experience to propel market growth
                                   TABLE 133 GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                                   TABLE 134 GERMANY: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                                   TABLE 135 GERMANY: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 136 GERMANY: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 137 GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 138 GERMANY: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 139 GERMANY: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 140 GERMANY: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
                                   TABLE 141 GERMANY: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
                                   TABLE 142 GERMANY: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
             11.3.5 ITALY
                       11.3.5.1 Increased value on customer relationships with brands to propel market
             11.3.6 FRANCE
                       11.3.6.1 Incorporation of digital loyalty management to augment market
             11.3.7 SPAIN
                       11.3.7.1 Programs aimed at fostering customer retention and engagement to accelerate market growth
             11.3.8 NORDIC COUNTRIES
                       11.3.8.1 Increasing adoption of 5G and digital banking to drive market
             11.3.9 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET DRIVERS
             11.4.2 ASIA PACIFIC: IMPACT OF RECESSION
                       FIGURE 37 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 143 ASIA PACIFIC: MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                       TABLE 144 ASIA PACIFIC: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                       TABLE 145 ASIA PACIFIC: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                       TABLE 146 ASIA PACIFIC: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                       TABLE 147 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                       TABLE 148 ASIA PACIFIC: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                       TABLE 149 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                       TABLE 150 ASIA PACIFIC: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                       TABLE 151 ASIA PACIFIC: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET, BY VERTICAL,  2018–2023 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET, BY VERTICAL,  2024–2029 (USD MILLION)
                       TABLE 155 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY,  2018–2023 (USD MILLION)
                       TABLE 156 ASIA PACIFIC: MARKET, BY COUNTRY,  2024–2029 (USD MILLION)
             11.4.3 CHINA
                       11.4.3.1 Spike in purchasing power of consumers and greater focus on customer experience to foster growth
                                   TABLE 157 CHINA: MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                                   TABLE 158 CHINA: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                                   TABLE 159 CHINA: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 160 CHINA: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 161 CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 162 CHINA: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 163 CHINA: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 164 CHINA: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                                   TABLE 165 CHINA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
                                   TABLE 166 CHINA: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
             11.4.4 JAPAN
                       11.4.4.1 Growing demand for loyalty management solutions to boost market
                                   TABLE 167 JAPAN: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                                   TABLE 168 JAPAN: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                                   TABLE 169 JAPAN: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 170 JAPAN: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 171 JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 172 JAPAN: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 173 JAPAN: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 174 JAPAN: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                                   TABLE 175 JAPAN: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                                   TABLE 176 JAPAN: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
             11.4.5 INDIA
                       11.4.5.1 Increasing demand for loyalty programs to propel market
             11.4.6 AUSTRALIA AND NEW ZEALAND
                       11.4.6.1 Surging customer retention strategies with special features and data-driven logic to fuel market growth
             11.4.7 SOUTH KOREA
                       11.4.7.1 Digital transformation and government initiatives to drive market
             11.4.8 SOUTHEAST ASIA
                       11.4.8.1 Adoption of digital loyalty programs to bolster market growth
             11.4.9 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION
                       TABLE 177 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                       TABLE 178 MIDDLE EAST & AFRICA: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                       TABLE 179 MIDDLE EAST & AFRICA: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                       TABLE 180 MIDDLE EAST & AFRICA: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                       TABLE 181 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                       TABLE 182 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                       TABLE 183 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                       TABLE 184 MIDDLE EAST & AFRICA: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                       TABLE 185 MIDDLE EAST & AFRICA: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                       TABLE 186 MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
                       TABLE 187 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL,  2018–2023 (USD MILLION)
                       TABLE 188 MIDDLE EAST & AFRICA: MARKET, BY VERTICAL,  2024–2029 (USD MILLION)
                       TABLE 189 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION,  2018–2023 (USD MILLION)
                       TABLE 190 MIDDLE EAST & AFRICA: MARKET, BY COUNTRY/REGION,  2024–2029 (USD MILLION)
             11.5.3 GCC COUNTRIES
                       TABLE 191 GCC: MARKET, BY COUNTRY,  2018–2023 (USD MILLION)
                       TABLE 192 GCC: MARKET, BY COUNTRY,  2024–2029 (USD MILLION)
             11.5.4 KSA
                       11.5.4.1 Increasing adoption of digital technologies to foster market growth
                                   TABLE 193 KSA: MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                                   TABLE 194 KSA: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                                   TABLE 195 KSA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 196 KSA: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 197 KSA: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 198 KSA: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 199 KSA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 200 KSA: MARKET, BY SOLUTION, 2024–2029 (USD MILLION)
                                   TABLE 201 KSA: MARKET, BY OPERATOR, 2018–2023 (USD MILLION)
                                   TABLE 202 KSA: MARKET, BY OPERATOR, 2024–2029 (USD MILLION)
             11.5.5 UAE
                       11.5.5.1 Increased customer loyalty for brands and products to propel market growth
                                   TABLE 203 UAE: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                                   TABLE 204 UAE: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                                   TABLE 205 UAE: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 206 UAE: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 207 UAE: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 208 UAE: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 209 UAE: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 210 UAE: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                                   TABLE 211 UAE: LOYALTY MANAGEMENT MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                                   TABLE 212 UAE: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
                       11.5.5.2 REST OF GCC COUNTRIES
             11.5.6 SOUTH AFRICA
                       11.5.6.1 Greater need for consumer engagement and retention to boost market
             11.5.7 REST OF MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: IMPACT OF RECESSION
                       TABLE 213 LATIN AMERICA: MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                       TABLE 214 LATIN AMERICA: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                       TABLE 215 LATIN AMERICA: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                       TABLE 216 LATIN AMERICA: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                       TABLE 217 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                       TABLE 218 LATIN AMERICA: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                       TABLE 219 LATIN AMERICA: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                       TABLE 220 LATIN AMERICA: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                       TABLE 221 LATIN AMERICA: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                       TABLE 222 LATIN AMERICA: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
                       TABLE 223 LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,  2018–2023 (USD MILLION)
                       TABLE 224 LATIN AMERICA: MARKET, BY VERTICAL,  2024–2029 (USD MILLION)
                       TABLE 225 LATIN AMERICA: MARKET, BY COUNTRY,  2018–2023 (USD MILLION)
                       TABLE 226 LATIN AMERICA: MARKET, BY COUNTRY,  2024–2029 (USD MILLION)
             11.6.3 BRAZIL
                       11.6.3.1 Fast-growing eCommerce market and high brand engagement on social media to propel market growth
                                   TABLE 227 BRAZIL: MARKET, BY OFFERING, 2018–2023 (USD MILLION)
                                   TABLE 228 BRAZIL: MARKET, BY OFFERING, 2024–2029 (USD MILLION)
                                   TABLE 229 BRAZIL: MARKET, BY SERVICE, 2018–2023 (USD MILLION)
                                   TABLE 230 BRAZIL: MARKET, BY SERVICE, 2024–2029 (USD MILLION)
                                   TABLE 231 BRAZIL: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 232 BRAZIL: MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 233 BRAZIL: MARKET, BY SOLUTION,  2018–2023 (USD MILLION)
                                   TABLE 234 BRAZIL: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                                   TABLE 235 BRAZIL: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                                   TABLE 236 BRAZIL: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
             11.6.4 MEXICO
                       11.6.4.1 Increased adoption of cloud technology to boost market
                                   TABLE 237 MEXICO: MARKET, BY OFFERING,  2018–2023 (USD MILLION)
                                   TABLE 238 MEXICO: MARKET, BY OFFERING,  2024–2029 (USD MILLION)
                                   TABLE 239 MEXICO: MARKET, BY SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 240 MEXICO: MARKET, BY SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 241 MEXICO: MARKET, BY PROFESSIONAL SERVICE,  2018–2023 (USD MILLION)
                                   TABLE 242 MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2024–2029 (USD MILLION)
                                   TABLE 243 MEXICO: MARKET, BY SOLUTION, 2018–2023 (USD MILLION)
                                   TABLE 244 MEXICO: MARKET, BY SOLUTION,  2024–2029 (USD MILLION)
                                   TABLE 245 MEXICO: MARKET, BY OPERATOR,  2018–2023 (USD MILLION)
                                   TABLE 246 MEXICO: MARKET, BY OPERATOR,  2024–2029 (USD MILLION)
             11.6.5 REST OF LATIN AMERICA
 
12 COMPETITIVE LANDSCAPE (Page No. - 194)
     12.1 OVERVIEW 
     12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 
               TABLE 247 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS
     12.3 REVENUE ANALYSIS 
               FIGURE 38 THREE-YEAR REVENUE ANALYSIS OF KEY PLAYERS
     12.4 MARKET SHARE ANALYSIS 
               TABLE 248 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION
               FIGURE 39 MARKET SHARE ANALYSIS OF COMPANIES
     12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 
             12.5.1 STARS
             12.5.2 EMERGING LEADERS
             12.5.3 PERVASIVE PLAYERS
             12.5.4 PARTICIPANTS
                       FIGURE 40 MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023
             12.5.5 COMPANY FOOTPRINT: KEY PLAYERS
                       FIGURE 41 OVERALL COMPANY FOOTPRINT
                       TABLE 249 COMPANY OPERATOR FOOTPRINT
                       TABLE 250 COMPANY VERTICAL FOOTPRINT
                       TABLE 251 COMPANY REGION FOOTPRINT
     12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES 
             12.6.1 PROGRESSIVE COMPANIES
             12.6.2 RESPONSIVE COMPANIES
             12.6.3 DYNAMIC COMPANIES
             12.6.4 STARTING BLOCKS
                       FIGURE 42 MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023
             12.6.5 COMPETITIVE BENCHMARKING, 2023
                       TABLE 252 LIST OF KEY STARTUPS/SMES
                       TABLE 253 STARTUPS/SMES: COMPANY FOOTPRINT
                       TABLE 254 STARTUPS/SMES: OPERATOR FOOTPRINT
                       TABLE 255 STARTUPS/SMES: VERTICAL FOOTPRINT
                       TABLE 256 STARTUPS/SMES: REGION FOOTPRINT
     12.7 COMPETITIVE SCENARIO 
             12.7.1 PRODUCT LAUNCHES
                       TABLE 257 LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, MARCH 2020–MARCH 2024
             12.7.2 DEALS
                       TABLE 258 MARKET: DEALS, JUNE 2021–AUGUST 2023
     12.8 BRAND/PRODUCT COMPARISON 
               FIGURE 43 BRAND/PRODUCT COMPARISON
     12.9 COMPANY VALUATION AND FINANCIAL METRICS 
               FIGURE 44 VALUATION AND FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS
 
13 COMPANY PROFILES (Page No. - 213)
     13.1 MAJOR PLAYERS 
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
             13.1.1 EPSILON
                       TABLE 259 EPSILON: BUSINESS OVERVIEW
                       TABLE 260 EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 261 EPSILON: PRODUCT LAUNCHES
                       TABLE 262 EPSILON: DEALS
             13.1.2 ORACLE
                       TABLE 263 ORACLE: BUSINESS OVERVIEW
                       FIGURE 45 ORACLE: COMPANY SNAPSHOT
                       TABLE 264 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 265 ORACLE: PRODUCT LAUNCHES
                       TABLE 266 ORACLE: DEALS
             13.1.3 ICF NEXT
                       TABLE 267 ICF NEXT: BUSINESS OVERVIEW
                       FIGURE 46 ICF NEXT: COMPANY SNAPSHOT
                       TABLE 268 ICF NEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 269 ICF NEXT: DEALS
             13.1.4 COMARCH
                       TABLE 270 COMARCH: BUSINESS OVERVIEW
                       FIGURE 47 COMARCH: COMPANY SNAPSHOT
                       TABLE 271 COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 272 COMARCH: PRODUCT LAUNCHES
                       TABLE 273 COMARCH: DEALS
             13.1.5 BOND BRAND LOYALTY
                       TABLE 274 BOND BRAND LOYALTY: BUSINESS OVERVIEW
                       TABLE 275 BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 276 BOND BRAND LOYALTY: PRODUCT LAUNCHES
                       TABLE 277 BOND BRAND LOYALTY: DEALS
             13.1.6 MERKLE
                       TABLE 278 MERKLE: BUSINESS OVERVIEW
                       TABLE 279 MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 280 MERKLE: PRODUCT LAUNCHES
             13.1.7 CAPILLARY
                       TABLE 281 CAPILLARY: BUSINESS OVERVIEW
                       TABLE 282 CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 283 CAPILLARY: PRODUCT LAUNCHES
                       TABLE 284 CAPILLARY: DEALS
             13.1.8 JAKALA
                       TABLE 285 JAKALA: BUSINESS OVERVIEW
                       TABLE 286 JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 287 JAKALA: DEALS
             13.1.9 KOBIE
                       TABLE 288 KOBIE: BUSINESS OVERVIEW
                       TABLE 289 KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                       TABLE 290 KOBIE: DEALS
             13.1.10 GIIFT MANAGEMENT
                                   TABLE 291 GIIFT MANAGEMENT: BUSINESS OVERVIEW
                                   TABLE 292 GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                                   TABLE 293 GIIFT MANAGEMENT: PRODUCT LAUNCHES
                                   TABLE 294 GIIFT MANAGEMENT: DEALS
             13.1.11 MARITZ MOTIVATION
                                   TABLE 295 MARITZ MOTIVATION: BUSINESS OVERVIEW
                                   TABLE 296 MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                                   TABLE 297 MARITZ MOTIVATION: DEALS
             13.1.12 CHEETAH DIGITAL
                                   TABLE 298 CHEETAH DIGITAL: BUSINESS OVERVIEW
                                   TABLE 299 CHEETAH DIGITAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                                   TABLE 300 CHEETAH DIGITAL: DEALS
             13.1.13 COLLINSON
                                   TABLE 301 COLLINSON: BUSINESS OVERVIEW
                                   TABLE 302 COLLINSON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                                   TABLE 303 COLLINSON: DEALS
             13.1.14 LOYALTY ONE
                                   TABLE 304 LOYALTYONE: BUSINESS OVERVIEW
                                   TABLE 305 LOYALTYONE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
                                   TABLE 306 LOYALTYONE: DEALS
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
     13.2 STARTUP/SME PLAYERS 
             13.2.1 PUNCHH
             13.2.2 EBBO
             13.2.3 PREFERRED PATRON
             13.2.4 LOOPYLOYALTY
             13.2.5 PAYSTONE
             13.2.6 LOYLOGIC
             13.2.7 ASCENDA
             13.2.8 LOYALTY JUGGERNAUT
             13.2.9 GRATIFII
             13.2.10 ANNEX CLOUD
             13.2.11 APEX LOYALTY
             13.2.12 SUMUP
             13.2.13 KANGAROO
             13.2.14 SMILE.IO
             13.2.15 SESSIONM
             13.2.16 LOYALTYLION
             13.2.17 SAILPLAY
             13.2.18 YOTPO
             13.2.19 ZINRELO
             13.2.20 SALESFORCE
 
14 ADJACENT/RELATED MARKETS (Page No. - 258)
     14.1 INTRODUCTION 
     14.2 LIMITATIONS 
     14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET 
             14.3.1 MARKET DEFINITION
             14.3.2 MARKET OVERVIEW
             14.3.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING
                       TABLE 307 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                       TABLE 308 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2023–2028 (USD MILLION)
             14.3.4 CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY DEPLOYMENT TYPE
                       TABLE 309 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,  2017–2022 (USD MILLION)
                       TABLE 310 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,  2023–2028 (USD MILLION)
             14.3.5 CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY ORGANIZATION SIZE
                       TABLE 311 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,  2017–2022 (USD MILLION)
                       TABLE 312 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)
             14.3.6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL
                       TABLE 313 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 314 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
             14.3.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION
                       TABLE 315 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION, 2017–2022 (USD MILLION)
                       TABLE 316 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION,  2023–2028 (USD MILLION)
     14.4 SOCIAL MEDIA ANALYTICS MARKET 
             14.4.1 MARKET DEFINITION
             14.4.2 MARKET OVERVIEW
             14.4.3 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING
                       TABLE 317 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)
                       TABLE 318 SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)
             14.4.4 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE
                       TABLE 319 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE,  2019–2022 (USD MILLION)
                       TABLE 320 SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE, 2023–2028 (USD MILLION)
             14.4.5 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION
                       TABLE 321 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2022 (USD MILLION)
                       TABLE 322 SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION, 2023–2028 (USD MILLION)
             14.4.6 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
                       TABLE 323 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)
                       TABLE 324 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)
             14.4.7 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
                       TABLE 325 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)
                       TABLE 326 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)
 
15 APPENDIX (Page No. - 269)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS 

The research study involved four major activities in estimating the loyalty management market size. Exhaustive secondary research has been done to collect important information about the market and peer markets. The next step has been to validate these findings and assumptions and size them with the help of primary research with industry experts across the value chain. Both top-down and bottom-up approaches have been used to estimate the market size. Post which the market breakdown and data triangulation have been adopted to estimate the market sizes of segments and sub-segments.

Secondary Research

The market size of the companies offering loyalty management to various end users was arrived at based on the secondary data available through paid and unpaid sources and by analyzing the product portfolios of major companies in the ecosystem and rating the companies based on their performance and quality. In the secondary research process, various sources were referred to identify and collect information for the study. The secondary sources included annual reports, press releases and investor presentations of companies, white papers, journals, and certified publications and articles from recognized authors, directories, and databases.

Secondary research was used to obtain critical information about the industry’s supply chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, regional markets, and key developments from market- and technology-oriented perspectives, all of which were further validated by primary sources.

Primary Research

In the primary research process, various sources from the supply and demand sides were interviewed to obtain qualitative and quantitative information for the report. The primary sources from the supply side included Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology and innovation directors, and related key executives from various key companies and organizations operating in the loyalty management market.

Primary interviews were conducted to gather insights, such as market statistics, data on revenue collected from software and services, market breakups, market size estimations, market forecasts, and data triangulation. Stakeholders from the demand side, such as Chief Information Officers (CIOs), Chief Finance Officers (CFOs), Chief Strategy Officers (CSOs), and the installation team of end users who use loyalty management, were interviewed to understand buyers’ perspectives on suppliers, products, service providers, and their current usage of loyalty management solution and services, which is expected to affect the overall loyalty management market growth.

Loyalty Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the market engineering process, the top-down and bottom-up approaches were used along with multiple data triangulation methods to estimate and validate the size of the loyalty management market, as well as other dependent submarkets. The research methodology used to estimate the market sizes includes the following:

  • Initially, MarketsandMarkets focuses on top-line investments and spending in the ecosystems. Further, significant developments in the critical market area have been considered.
  • Tracking the recent and upcoming developments in the loyalty management market that include investments, R&D activities, product launches, collaborations, mergers and acquisitions, and partnerships, as well as forecasting the market size based on these developments and other critical parameters.
  • Conduct multiple discussions with key opinion leaders to learn about the diverse types of authentications and brand protection offerings used and the applications for which they are used to analyze the breakdown of the scope of work carried out by major companies.
  • Segmenting the market based on technology types concerning applications wherein the types are to be used and deriving the size of the global application market.
  • Segmenting the overall market into various market segments
  • Validating the estimates at every level through discussions with key opinion leaders, such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts at MarketsandMarkets

Market Size Estimation Methodology-Bottom-up approach

Loyalty Management Market Bottom Up Approach

To know about the assumptions considered for the study, Request for Free Sample Report

Market Size Estimation Methodology-top-down approach

Loyalty Management Market Top Down Approach

Data Triangulation

After arriving at the overall market size from the above estimation process, the loyalty management market has been split into several segments and sub-segments. To complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments, data triangulation and market breakdown procedures have been used, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides.

The loyalty management market size has been validated using top-down and bottom-up approaches.

Market Definition

Loyalty management is a software-based solution and sometimes an outsourced service available in the current market space to assist organizations with superior quality customer account management, incentive distribution management, employee recognition, employee performance management, and channel partner management.

Stakeholders

  • System Integrators
  • Value-added Resellers
  • Cloud Service Providers
  • Software Developers
  • Application Developers
  • Customer Loyalty Solution Vendors
  • Channel Loyalty Solution Vendors
  • Customer Analytics Solution Vendors
  • Distributors and Resellers of Loyalty Management Solutions

Report Objectives

  • To determine and forecast the global loyalty management market by offering, solution, services, operator, vertical, and region from 2024 to 2029, and analyze the various macroeconomic and microeconomic factors affecting market growth.
  • To forecast the size of the market segments concerning five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the loyalty management market.
  • Analyze each submarket concerning individual growth trends, prospects, and contributions to the overall loyalty management market.
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the loyalty management market.
  • To profile the key market players; provide a comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the market’s competitive landscape.
  • Track and analyze competitive developments in the market, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities.

Available Customizations

With the given market data, MarketsandMarkets offers customizations per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further break-up of the Asia Pacific market into countries contributing 75% to the regional market size
  • Further break-up of the North American market into countries contributing 75% to the regional market size
  • Further break-up of the Latin American market into countries contributing 75% to the regional market size
  • Further break-up of the Middle East African market into countries contributing 75% to the regional market size
  • Further break-up of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

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Report Code
TC 3881
Published ON
Apr, 2024
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