Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) - Global Forecast to 2026
Loyalty Management Market Size:
The loyalty management market size is anticipated to expand at a CAGR of 16.3% over the course of the forecast period, from an estimated USD 8.6 billion in 2021 to USD 18.2 billion by 2026.
Loyalty Management Market Growth:
Major growth drivers for the loyalty management market include increasing adoption of omnichannel and multi-channel programs, technological advancements, and a growing need for competitive differentiation.
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COVID-19 Impact on Global Loyalty Management Market:
The outbreak of the COVID-19 has medium impact on the growth of the global loyalty management market. The COVID-19 pandemic has majorly impacted transportation and logistics, manufacturing, and tourism and hospitality. The retail, education, and government vertical is slightly impacted. The shutdown of banks and financial institutions has led to the decline in the customer footfalls and as a result. The outbreak of the COVID-19 has significantly disturbed the automotive operations, which has affected the growth of the solutions in the vertical. Amidst the pandemic, companies will need to rethink their approach to customer loyalty and retention. Most of the brands are succeed in the era and use inflection point as a opportunity to transformative changes in the market.
Loyalty Management Market Dynamics:
Driver: Emergence of loyalty management mobile applications
The technology changes the way of business, traditionally in store or a local business. The evolution of digital technology takes place in today’s businesses that can run their operation worldwide. Mobile applications are transforming the future business of online business. As the online business is adapting, the importance and demand for mobile applications have been increased. The mobile apps enable to access marketing promotion with the touch points. The loyalty program app replaces the traditional rewards system effectively. Mobile applications can create a customer loyalty program; when a customer purchases a product, they will get some kinds of rewards through the applications such as rewards points, special offers, discounts, and early access. The rewards offered to potential customers will play a massive role in increasing profitability.
Restraint: Stringent government regulations
The regional regulations are affecting loyalty program liability modeling. Various regulations, including Credit Card Act and Durbin Amendment of 2010, are pushing the banking sector to restructure its reward program portfolio. For instance, In January 2018, Ontario's Protecting Rewards Points Act came into force, and changed the loyalty program and reward point process in Ontario and Quebec, Canada.
With the implementation of General Data Protection Regulations (GDPR) on 25th May 2018, it is imperative that companies understand how it affects their business policies. Loyalty management programs are the most effective way of gathering consumer data; it results into the importance to meet of GDPR compliance. The major factors that affect campiness loyally program under GDPR are definition of personal data, consent, partners, and business communication, and information withdrawal. Thus, with the threat of major penalties to the revenue of companies, following effective data protection policies are paramount when it comes to compliance.
Opportunity: Rising application of big data and machine learning
The emergence of big data concepts introduced a new wave of Customer Relationship Management (CRM) strategies. Big data analysis helps describe customers’ behavior, understand their habits, develop appropriate marketing plans for organizations to identify sales transactions and build a long-term loyalty relationship. Firstly, customers were segmented based on the new approach Time-Frequency Monetary (TFM) where: Time (T): total of calls duration and Internet sessions in a certain period, Frequency (F): use services frequently within a certain period. Monetary (M): The money spent during a certain period and the level of loyalty was defined for each segment or group. Secondly, the loyalty level descriptors were taken as categories, choosing the best behavioral features for customers, their demographic information such as age and gender. Thirdly, several classification algorithms were applied based on the descriptors and the chosen features to build different predictive models that were used to classify new users by loyalty.
Services segment to record growth at a higher CAGR during the forecast period
The overall services segment has a major influence on the loyalty management market’s growth. These services assist end users in reducing overall costs, increasing overall revenues, and improving business performance. With the help of these services, organizations can track, evaluate, and analyze the requirements of their business to make better-informed decisions. The services segment is growing at a fast pace due to the increasing focus of organizations on customer experience and customer loyalty. Managed services help organizations in increasing the overall efficiency and saving costs related to managing loyalty management solutions.
Aviation segment to record growth at a higher CAGR during the forecast period
The airline industry is investing heavily in technology to reduce costs and improve customer satisfaction. The technological advancements have major effects on the passenger experience. Airline businesses are being restructured to operate in a customer-centric fashion and the deployment of a loyalty solution allows businesses to build a user-focused loyalty programs that can help improve both customer engagement and marketing strategy. High competition in the airline industry is driving the adoption of advanced loyalty management solutions by the airline to achieve better customer retention. Also, travelers are significantly driven by loyalty benefits offered by airlines; hence, a robust loyalty management acts as a differentiator for the airlines.
North America to hold the largest market size in 2021
North America is expected to account for the largest share of the loyalty management market during the forecast period. The region constitutes developed economies, such as the US and Canada that have fairly adopted latest instruments in domains such as customer data analytics and real-time reporting, besides incorporating advanced technologies such as machine learning and AI, thus making organizations in these economies excel in the loyalty management market space. Some of the major loyalty management companies such as ICF Next, Epsilon, Bond Brand Loyalty, and Brierley+Partners are headquartered in North America. Aviation and BFSI industries are top two industries contributing to the demand of loyalty management in the region.
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Key Market Players
In the loyalty management market, the key and emerging market players include Epsilon (US), Oracle (US) Bond Brand Loyalty (Canada), Kobie (Russia), and Brierley+Partners (US).
Loyalty Management Market Report Scope
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Report Metrics |
Details |
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Market Size Value in 2021 |
8.6 Billion |
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Market Size Value in 2026 |
18.2 Billion |
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Growth Rate |
16.3% CAGR |
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Loyalty Management Market Drivers |
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Loyalty Management Market Opportunities |
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Market size available for years |
2016–2026 |
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Base year considered |
2020 |
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Forecast period |
2021–2026 |
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Segments covered |
Component (Software, Service (Professional Services (Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode (On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation |
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Geographies covered |
North America, Europe, APAC, Latin America, and MEA |
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Companies covered |
Epsilon (US), Oracle (US) Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy), Annex Cloud (US), Apex Loyalty (US), Fivestars (US), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), ClarusCommerce (US), Preferred Patron Loyalty(US), LoopyLoyalty (US), Paystone (UK), and SessionM (US). |
The study categorizes the loyalty management market based on component, organization size, deployment type, operator, and vertical, at the regional and global level.
By Component
- Software
-
Service
-
Professional Services
- Consulting
- Implementation
- Support & Maintenance
- Managed Services
-
Professional Services
By Organization Size
- SMEs
- Large Enterprises
By Deployment Type
- On-Premises
- Cloud
By Operator
- B2B
- B2C
By Vertical
- BFSI
- Aviation
- Automotive
- Media and Entertainment
- Retail and Consumer Goods
- Hospitality
- Others (education, healthcare and telecom)
By Region
- North America
- Europe
- APAC
- Latin America
- MEA
Recent Developments
- In June 2021, Oracle acquired CrowdTwist, one of the leading providers of cloud-native customer loyalty solutions to empower brands to offer personalized customer experiences.
- In May 2021, Kobie acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative PersonaTM (QP) Method. The QP Method identifies the most valuable customers in each market based on the preferences, which drive the economic value.
- In April 2021, Comarch launched its new microsite, which is loyalty marketing cloud. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch’s offerings.
- In February 2021, Ardian acquired a majority stake in the marketing technology group Jakala. Jakala operates changing market and assists its clients particularly large corporations to make the best use of technology and enhance data to develop their business through innovative sales and marketing projects.
- In September 2020, Epsilon launched Epsilon PeopleCloud Loyalty which delivers users loyalty by creating powerful human experiences. Its customer’s data online and offline are connected to a single profile, allowing users to seamlessly activate across digital and physical channels.
Frequently Asked Questions (FAQ):
What is Loyalty Management?
Loyalty management is a series of activities to acquire, engage, and retain stakeholders to strengthen relationships with customers and other stakeholders. Loyalty programs are designed for providing an interactive environment between a business organization, its customers, employees, and channel partners (distributors, resellers, among others
What is the projected market value of the global loyalty management market?
The loyalty management market size to grow from USD 8.6 billion in 2021 to USD 18.2 billion by 2026.
What is the estimated growth rate of the global loyalty management market?
The global loyalty management market is projected to register a moderate 16.3% CAGR in the forecast period
Which vertical of the global loyalty management market is expected to witness the highest growth?
Aviation is expected to grow as the fastest-growing vertical, during the forecast period.
Who is the key players operative in the global market?
Some of the key vendors in the market are Oracle (US), Bond Brand Loyalty (Canada), Brierley+Partners (US), Epsilon (US), and Kobie (Russia) among others
What are the top trends in loyalty management market?
Trends that are driving the growth of loyalty management market includes:
- Demand for advanced solutions to monitor customer scores and enhance customer engagement
- Rising adoption of omni-channel customer loyalty strategy
Opportunities for the Loyalty Management market:
- Growing importance of customer insights to predict the customer intents
- Increasing investment in customer success platform startups
To speak to our analyst for a discussion on the above findings, click Speak to Analyst
TABLE OF CONTENTS
1 INTRODUCTION (Page No. - 39)
1.1 INTRODUCTION TO COVID-19
1.2 COVID-19 HEALTH ASSESSMENT
FIGURE 1 COVID-19: GLOBAL PROPAGATION
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
1.3 COVID-19 ECONOMIC ASSESSMENT
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
1.4 OBJECTIVES OF THE STUDY
1.5 MARKET DEFINITION
1.5.1 INCLUSIONS AND EXCLUSIONS
1.6 MARKET SCOPE
1.6.1 MARKET SEGMENTATION
1.6.2 REGIONS COVERED
1.6.3 YEARS CONSIDERED FOR THE STUDY
1.7 CURRENCY
1.8 STAKEHOLDERS
1.9 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY (Page No. - 48)
2.1 RESEARCH DATA
FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
TABLE 1 PRIMARY INTERVIEWS
2.1.2.1 Breakup of primary profiles
FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 TOP-DOWN APPROACH
FIGURE 8 LOYALTY MANAGEMENT SIZE ESTIMATION: TOP-DOWN APPROACH (SPENDING-SIDE ANALYSIS)
2.3.2 BOTTOM-UP APPROACH
FIGURE 9 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
FIGURE 10 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
2.4 MARKET FORECAST
TABLE 2 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
2.5.1 ASSUMPTIONS FOR THE STUDY
2.6 LIMITATIONS OF THE STUDY
3 EXECUTIVE SUMMARY (Page No. - 57)
FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION)
FIGURE 12 LEADING MARKET SEGMENTS IN THE MARKET IN 2021
FIGURE 13 MARKET: REGIONAL SNAPSHOT
FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING 2021–2026
4 PREMIUM INSIGHTS (Page No. - 62)
4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO DRIVE THE MARKET GROWTH
4.2 MARKET, BY COMPONENT, 2021
FIGURE 16 SOLUTION SEGMENT TO LEAD THE MARKET IN 2021, IN TERMS OF MARKET SHARE
4.3 MARKET, BY DEPLOYMENT TYPE
FIGURE 17 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2021, COMPARED TO THE ON-PREMISES SEGMENT
4.4 MARKET, BY ORGANIZATION SIZE, 2021 VS. 2026
FIGURE 18 LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2021–2026
4.5 MARKET, BY OPERATOR, 2021
FIGURE 19 B2C SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021, COMPARED TO THE B2B SEGMENT
4.6 MARKET, BY VERTICAL
FIGURE 20 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD THE LARGEST MARKET SHARE IN 2021
4.7 NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COMPONENT AND COUNTRY
FIGURE 21 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR LARGE MARKET SHARES IN NORTH AMERICA IN 2021
4.8 MARKET: MAJOR COUNTRIES
FIGURE 22 JAPAN TO REGISTER THE HIGHEST CAGR FROM 2021 TO 2026
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 66)
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LOYALTY MANAGEMENT MARKET
5.2.1 DRIVERS
5.2.1.1 Trend of loyalty programs
5.2.1.2 Need to decrease customer churn rates
5.2.1.3 Emergence of loyalty management mobile applications
5.2.1.4 Demand for advanced solutions to monitor customer scores and enhance customer engagement
5.2.1.5 Rising adoption of omnichannel customer loyalty strategy
5.2.2 RESTRAINTS
5.2.2.1 Stringent government regulations
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing investment in customer success start-up platforms
5.2.3.2 Rising application of big data and machine learning
5.2.4 CHALLENGES
5.2.4.1 Lack of awareness of the benefits of loyalty programs
5.2.4.2 Data synchronization complexities
5.2.4.3 Data security and privacy issues
5.2.4.4 Unappealing rewards
5.3 INDUSTRY TRENDS
5.3.1 ECOSYSTEM
TABLE 3 LOYALTY MANAGEMENT MARKET: ECOSYSTEM
5.3.2 VALUE CHAIN ANALYSIS
FIGURE 24 MARKET: VALUE CHAIN ANALYSIS
5.3.3 PATENT ANALYSIS
FIGURE 25 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS
FIGURE 26 NUMBER OF PATENTS GRANTED IN A YEAR OVER THE LAST TEN YEAR
TABLE 4 TOP TWENTY PATENT OWNERS (US) IN THE MARKET
5.3.4 DISRUPTIVE TECHNOLOGIES
5.3.4.1 Artificial intelligence and machine learning
5.3.4.2 Blockchain technology
5.3.4.3 Mobile wallet
5.3.4.4 In-app reward
5.3.5 TRENDS/DISRUPTIONS IMPACTING BUYERS
FIGURE 27 TRENDS/DISRUPTIONS IMPACTING BUYERS IN THE LOYALTY MANAGEMENT MARKET
5.3.6 AVERAGE SELLING PRICE
TABLE 5 PRICING ANALYSIS
5.3.7 PORTER’S FIVE FORCES ANALYSIS
TABLE 6 MARKET: PORTER’S FIVE FORCES MODEL
5.3.7.1 Threat of new entrants
5.3.7.2 Threat of substitutes
5.3.7.3 Bargaining power of buyers
5.3.7.4 Bargaining power of suppliers
5.3.7.5 Competitive rivalry
5.3.8 CASE STUDY ANALYSIS
5.3.8.1 Use Case 1: Aviation Vertical
5.3.8.2 Use Case 2: Retail Vertical
5.3.8.3 Use Case 3: Travel Vertical
6 LOYALTY MANAGEMENT MARKET, BY COMPONENT (Page No. - 80)
6.1 INTRODUCTION
FIGURE 28 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2021–2026)
TABLE 7 MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 8 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
6.2 SOLUTION
6.2.1 SOLUTION: MARKET DRIVERS
6.2.2 SOLUTION: COVID-19 IMPACT
TABLE 9 SOLUTION: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 10 SOLUTION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
6.3 SERVICES
6.3.1 SERVICES: MARKET DRIVERS
6.3.2 SERVICES: COVID-19 IMPACT
FIGURE 29 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
TABLE 11 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 12 MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 13 SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 14 SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
6.3.3 PROFESSIONAL SERVICES
FIGURE 30 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 15 MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 16 MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 17 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 18 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
6.3.3.1 Consulting
TABLE 19 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 20 CONSULTING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
6.3.3.2 Implementation
TABLE 21 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 22 IMPLEMENTATION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
6.3.3.3 Support and maintenance
TABLE 23 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 24 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
6.3.4 MANAGED SERVICES
TABLE 25 MANAGED SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 26 MANAGED SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE (Page No. - 91)
7.1 INTRODUCTION
FIGURE 31 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
TABLE 27 MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 28 MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
7.2 ON-PREMISES
7.2.1 ON-PREMISES: MARKET DRIVERS
7.2.2 ON-PREMISES: COVID-19 IMPACT
TABLE 29 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 30 ON-PREMISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
7.3 CLOUD
7.3.1 CLOUD: MARKET DRIVERS
7.3.2 CLOUD: COVID-19 IMPACT
TABLE 31 CLOUD: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 32 CLOUD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 97)
8.1 INTRODUCTION
FIGURE 32 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
TABLE 33 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 34 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
8.2 LARGE ENTERPRISES
8.2.1 LARGE ENTERPRISES: MARKET DRIVERS
8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT
TABLE 35 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 36 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT
TABLE 37 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
9 LOYALTY MANAGEMENT MARKET, BY OPERATOR (Page No. - 102)
9.1 INTRODUCTION
FIGURE 33 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
TABLE 39 MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 40 MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
9.2 BUSINESS-TO-BUSINESS
9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS
9.2.2 BUSINESS-TO-BUSINESS: COVID-19 IMPACT
TABLE 41 BUSINESS-TO-BUSINESS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 42 BUSINESS-TO-BUSINESS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
9.3 BUSINESS-TO-CUSTOMER
9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS
9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT
TABLE 43 BUSINESS-TO-CUSTOMER: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 44 BUSINESS-TO-CUSTOMER: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10 LOYALTY MANAGEMENT MARKET, BY VERTICAL (Page No. - 107)
10.1 INTRODUCTION
FIGURE 34 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
TABLE 45 MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 46 MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
10.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
10.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE: COVID-19 IMPACT
TABLE 47 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10.3 AVIATION
10.3.1 AVIATION: MARKET DRIVERS
10.3.2 AVIATION: COVID-19 IMPACT
TABLE 49 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 50 AVIATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10.4 AUTOMOTIVE
10.4.1 AUTOMOTIVE: MARKET DRIVERS
10.4.2 AUTOMOTIVE: COVID-19 IMPACT
TABLE 51 AUTOMOTIVE: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 52 AUTOMOTIVE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10.5 MEDIA AND ENTERTAINMENT
10.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
10.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT
TABLE 53 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 54 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10.6 RETAIL AND CONSUMER GOODS
10.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS
10.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT
TABLE 55 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 56 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10.7 HOSPITALITY
10.7.1 HOSPITALITY: MARKET DRIVERS
10.7.2 HOSPITALITY: COVID-19 IMPACT
TABLE 57 HOSPITALITY: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 58 HOSPITALITY: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
10.8 OTHER VERTICALS
TABLE 59 OTHER VERTICALS: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 60 OTHER VERTICALS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
11 LOYALTY MANAGEMENT MARKET, BY REGION (Page No. - 119)
11.1 INTRODUCTION
FIGURE 35 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2021
TABLE 61 MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
TABLE 62 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
FIGURE 36 ASIA PACIFIC MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
11.2 NORTH AMERICA
11.2.1 NORTH AMERICA: MARKET DRIVERS
11.2.2 NORTH AMERICA: COVID-19 IMPACT
FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT
TABLE 63 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 64 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026(USD MILLION)
TABLE 65 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 66 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 67 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 68 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 69 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 70 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 71 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 72 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 73 NORTH AMERICA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 74 NORTH AMERICA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 75 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 76 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
TABLE 77 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 78 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
11.2.3 UNITED STATES
TABLE 79 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 80 UNITED STATES: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 81 UNITED STATES: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 82 UNITED STATES: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 83 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 84 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 85 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 86 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 87 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 88 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 89 UNITED STATES: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 90 UNITED STATES: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 91 UNITED STATES: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 92 UNITED STATES: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
11.2.4 CANADA
TABLE 93 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 94 CANADA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 95 CANADA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 96 CANADA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 97 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 98 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 99 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 100 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 101 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 102 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 103 CANADA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 104 CANADA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 105 CANADA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 106 CANADA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
11.3 EUROPE
11.3.1 EUROPE: MARKET DRIVERS
11.3.2 EUROPE: COVID-19 IMPACT
TABLE 107 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 108 EUROPE: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 109 EUROPE: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 110 EUROPE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 111 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 112 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 113 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 114 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 115 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 116 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 117 EUROPE: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 118 EUROPE: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 119 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 120 EUROPE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
TABLE 121 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 122 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
11.3.3 UNITED KINGDOM
TABLE 123 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 124 UNITED KINGDOM: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 125 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 126 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 127 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 128 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 129 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 130 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 131 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 132 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 133 UNITED KINGDOM: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 134 UNITED KINGDOM: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 135 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 136 UNITED KINGDOM: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
11.3.4 ITALY
TABLE 137 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 138 ITALY: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 139 ITALY: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 140 ITALY: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 141 ITALY: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 142 ITALY: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 143 ITALY: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 144 ITALY: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 145 ITALY: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 146 ITALY: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 147 ITALY: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 148 ITALY: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 149 ITALY: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 150 ITALY: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
11.3.5 GERMANY
11.3.6 REST OF EUROPE
11.4 ASIA PACIFIC
11.4.1 ASIA PACIFIC: MARKET DRIVERS
11.4.2 ASIA PACIFIC: COVID-19 IMPACT
FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT
TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 152 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 153 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 154 ASIA PACIFIC: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 155 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 156 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 157 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 158 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 159 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 160 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 161 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 162 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 163 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 164 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
TABLE 165 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 166 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
11.4.3 CHINA
TABLE 167 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 168 CHINA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 169 CHINA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 170 CHINA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 171 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 172 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 173 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 174 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 175 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 176 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 177 CHINA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 178 CHINA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 179 CHINA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 180 CHINA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
11.4.4 JAPAN
11.4.5 REST OF ASIA PACIFIC
11.5 LATIN AMERICA
11.5.1 LATIN AMERICA: MARKET DRIVERS
11.5.2 LATIN AMERICA: COVID-19 IMPACT
TABLE 181 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 182 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 183 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 184 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 185 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 186 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 187 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 188 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 189 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 190 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 191 LATIN AMERICA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 192 LATIN AMERICA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 193 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 194 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
TABLE 195 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
TABLE 196 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
11.5.3 BRAZIL
11.5.4 MEXICO
11.5.5 REST OF LATIN AMERICA
11.6 MIDDLE EAST AND AFRICA
11.6.1 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS
11.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
TABLE 197 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
TABLE 198 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
TABLE 199 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
TABLE 200 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
TABLE 201 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
TABLE 202 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
TABLE 203 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
TABLE 204 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
TABLE 205 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
TABLE 206 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
TABLE 207 MIDDLE EAST AND AFRICA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
TABLE 208 MIDDLE EAST AND AFRICA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
TABLE 209 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
TABLE 210 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
TABLE 211 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SUB-REGION, 2016–2020 (USD MILLION)
TABLE 212 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SUB-REGION, 2021–2026 (USD MILLION)
11.6.3 MIDDLE EAST
11.6.4 AFRICA
12 COMPETITIVE LANDSCAPE (Page No. - 174)
12.1 OVERVIEW
12.2 MARKET EVALUATION FRAMEWORK
FIGURE 39 MARKET EVALUATION FRAMEWORK, 2019–2021
12.3 KEY MARKET DEVELOPMENTS
12.3.1 PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 213 PRODUCT LAUNCHES AND ENHANCEMENTS, OCTOBER 2020–OCTOBER 2021
12.3.2 DEALS
TABLE 214 DEALS, JANUARY 2020–NOVEMBER 2021
12.4 MARKET SHARE ANALYSIS OF TOP PLAYERS
TABLE 215 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION
12.5 HISTORICAL REVENUE ANALYSIS
FIGURE 40 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS
12.6 COMPANY EVALUATION MATRIX
12.6.1 COMPANY EVALUATION QUADRANT METHODOLOGY AND DEFINITIONS
TABLE 216 PRODUCT FOOTPRINT WEIGHTAGE
12.6.2 STARS
12.6.3 EMERGING LEADERS
12.6.4 PERVASIVE PLAYERS
12.6.5 PARTICIPANTS
FIGURE 41 LOYALTY MANAGEMENT MARKET (GLOBAL) KEY COMPANY EVALUATION MATRIX, 2021
12.7 COMPANY PRODUCT FOOTPRINT ANALYSIS
TABLE 217 COMPANY PRODUCT FOOTPRINT
TABLE 218 COMPANY APPLICATION FOOTPRINT
TABLE 219 COMPANY INDUSTRY FOOTPRINT
TABLE 220 COMPANY REGION FOOTPRINT
12.8 RANKING OF KEY PLAYERS
FIGURE 42 RANKING OF KEY PLAYERS IN THE MARKET, 2021
12.9 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS
FIGURE 43 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
12.9.1 PROGRESSIVE COMPANIES
12.9.2 RESPONSIVE COMPANIES
12.9.3 DYNAMIC COMPANIES
12.9.4 STARTING BLOCKS
FIGURE 44 LOYALTY MANAGEMENT MARKET (GLOBAL) STARTUP/SME COMPANY EVALUATION MATRIX, 2021
13 COMPANY PROFILES (Page No. - 186)
13.1 MAJOR PLAYERS
(Business overview, Products offered, Recent developments, Response to COVID-19, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats)*
13.1.1 EPSILON
TABLE 221 EPSILON: BUSINESS OVERVIEW
FIGURE 45 EPSILON: COMPANY SNAPSHOT
TABLE 222 EPSILON: SOLUTIONS AND SERVICES OFFERED
TABLE 223 EPSILON: NEW SOLUTION/SERVICE LAUNCHES
TABLE 224 EPSILON: DEALS
13.1.2 ORACLE
TABLE 225 ORACLE: BUSINESS OVERVIEW
FIGURE 46 ORACLE: COMPANY SNAPSHOT
TABLE 226 ORACLE: SOLUTIONS AND SERVICES OFFERED
TABLE 227 ORACLE: NEW SOLUTION/SERVICE LAUNCHES
TABLE 228 ORACLE: DEALS
13.1.3 BRIERLEY+PARTNERS
TABLE 229 BRIERLEY+PARTNERS: BUSINESS OVERVIEW
TABLE 230 BRIERLEY+PARTNERS: SOLUTIONS AND SERVICES OFFERED
13.1.4 BOND BRAND LOYALTY
TABLE 231 BOND BRAND LOYALTY: BUSINESS OVERVIEW
TABLE 232 BOND BRAND LOYALTY: SOLUTIONS AND SERVICES OFFERED
TABLE 233 BOND BRAND LOYALTY: DEALS
13.1.5 KOBIE
TABLE 234 KOBIE: BUSINESS OVERVIEW
TABLE 235 KOBIE: SOLUTIONS AND SERVICES OFFERED
TABLE 236 KOBIE: DEALS
13.1.6 ICF NEXT
TABLE 237 ICF NEXT: BUSINESS OVERVIEW
FIGURE 47 ICF NEXT: COMPANY SNAPSHOT
TABLE 238 ICF NEXT: SOLUTIONS AND SERVICES OFFERED
TABLE 239 ICF NEXT: DEALS
13.1.7 COMARCH
TABLE 240 COMARCH: BUSINESS OVERVIEW
FIGURE 48 COMARCH: COMPANY SNAPSHOT
TABLE 241 COMARCH: SOLUTIONS AND SERVICES OFFERED
TABLE 242 COMARCH: NEW SOLUTION/SERVICE LAUNCHES
13.1.8 JAKALA
TABLE 243 JAKALA: BUSINESS OVERVIEW
TABLE 244 JAKALA: SOLUTIONS AND SERVICES OFFERED
TABLE 245 JAKALA: DEALS
13.1.9 CAPILLARY
TABLE 246 CAPILLARY: BUSINESS OVERVIEW
TABLE 247 CAPILLARY: SOLUTIONS AND SERVICES OFFERED
TABLE 248 CAPILLARY: NEW SOLUTION/SERVICE LAUNCHES
TABLE 249 CAPILLARY: DEALS
13.1.10 MERKLE
TABLE 250 MERKLE: BUSINESS OVERVIEW
TABLE 251 MERKLE: SOLUTIONS AND SERVICES OFFERED
TABLE 252 MERKLE: NEW SOLUTION/SERVICE LAUNCHES
13.1.11 PK
TABLE 253 PK: BUSINESS OVERVIEW
TABLE 254 PK: SOLUTIONS AND SERVICES OFFERED
TABLE 255 PK: DEALS
13.1.12 MARITZ MOTIVATION
TABLE 256 MARITZ MOTIVATION: BUSINESS OVERVIEW
TABLE 257 MARITZ MOTIVATION: SOLUTIONS AND SERVICES OFFERED
13.1.13 CHEETAH DIGITAL
TABLE 258 CHEETAH DIGITAL: BUSINESS OVERVIEW
TABLE 259 CHEETAH DIGITAL: SOLUTIONS AND SERVICES OFFERED
13.2 SMES/START-UP PLAYERS
13.2.1 ANNEX CLOUD
13.2.2 APEX LOYALTY
13.2.3 FIVESTARS
13.2.4 KANGAROO
13.2.5 SMILE.IO
13.2.6 SESSIONM
13.2.7 LOYALTY LION
13.2.8 SAILPLAY
13.2.9 YOTPO
13.2.10 ZINRELO
13.2.11 PUNCHH
13.2.12 CLARUS COMMERCE
13.2.13 PREFERRED PATRON
13.2.14 LOOPYLOYALTY
13.2.15 PAYSTONE
*Details on Business overview, Products offered, Recent developments, Response to COVID-19, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats not be captured in case of unlisted companies.
14 APPENDIX (Page No. - 221)
14.1 ADJACENT/RELATED MARKET
14.1.1 LIMITATIONS
14.1.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET
14.1.2.1 Market definition
14.1.2.2 Market overview
14.1.2.3 Customer experience management market, by component
TABLE 260 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
TABLE 261 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
14.1.2.4 Customer experience management market, by deployment type
TABLE 262 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2020 (USD MILLION)
TABLE 263 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
14.1.2.5 Customer experience management market, by organization size
TABLE 264 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
TABLE 265 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
14.1.2.6 Customer experience management market, by vertical
TABLE 266 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
TABLE 267 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
14.1.2.7 Customer experience management market, by region
TABLE 268 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
TABLE 269 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
14.1.3 SOCIAL MEDIA ANALYTICS MARKET
14.1.3.1 Market definition
14.1.3.2 Market overview
14.1.3.3 Social media analytics market, by component
TABLE 270 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
TABLE 271 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
14.1.3.4 Social media analytics market, by application
TABLE 272 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
TABLE 273 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
14.1.3.5 Social media analytics market, by deployment mode
TABLE 274 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
TABLE 275 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
14.1.3.6 Social media analytics market, by organization size
TABLE 276 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
TABLE 277 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
14.1.3.7 Social media analytics market, by industry vertical
TABLE 278 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2020 (USD MILLION)
TABLE 279 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
14.1.3.8 Social media analytics market, by industry vertical
TABLE 280 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
TABLE 281 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
14.1.4 CUSTOMER ANALYTICS MARKET
14.1.4.1 Market definition
14.1.4.2 Market overview
14.1.4.3 Customer analytics market, by component
TABLE 282 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
TABLE 283 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
TABLE 284 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
14.1.4.4 Customer analytics market, by deployment mode
TABLE 285 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
14.1.4.5 Customer analytics market, by organization size
TABLE 286 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
14.1.4.6 Customer analytics market, by application
TABLE 287 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
14.1.4.7 Customer analytics market, by data source
TABLE 288 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
14.1.4.8 Customer analytics market, by industry vertical
TABLE 289 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
14.1.4.9 Customer analytics market, by region
TABLE 290 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 AVAILABLE CUSTOMIZATIONS
14.5 RELATED REPORTS
14.6 AUTHOR DETAILS
The study involved 4 major activities to estimate the current market size of the global loyalty management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments of the loyalty management market.
Secondary Research
The market for companies offering loyalty management for different verticals was estimated and projected based on the secondary data made available through paid and unpaid sources and by analyzing their product portfolios in the ecosystem of the loyalty management market. It also involved rating the products of companies based on their performance and quality. In the secondary research process, various sources were referred to for identifying and collecting information for this study on the market. The secondary sources included annual reports, press releases & investor presentations of companies, white papers, journals, and certified publications and articles by recognized authors, directories, and databases.
Secondary research was mainly used to obtain key information about the supply chain of the market, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both, market and technology-oriented perspectives that were further validated by primary sources.
Primary Research
In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology & innovation directors, and related key executives from different key companies and organizations operating in the loyalty management market.
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the loyalty management market and various other dependent markets. The research methodology used to estimate the market size included the key players in the market identified through secondary research and their revenue contribution in the respective regions determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews of industry leaders such as CEOs, VPs, directors, and marketing executives of leading companies for key insights. All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data was consolidated and enhanced with detailed inputs and analysis from MarketsandMarkets.
The following figure provides an illustrative representation of the overall market size estimation process employed for this study:
Loyalty Management Market: Market Size Estimation
The top-down and bottom-up approaches were used to estimate and validate the size of the loyalty management market and various other dependent submarkets in the overall market.
In the top-down approach, the estimation of the loyalty management market was prepared from the global spend on customer experience technologies. The spending across key verticals, including IT and telecom, BFSI, retail, healthcare, automotive, travel and hospitality, media and entertainment, public sector, and other verticals, has been considered. The penetration of software and services in the loyalty management space was estimated through secondary sources, in-house research databases, and primary interviews. The loyalty management area was studied and analyzed for its regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. These market numbers were further triangulated with the existing MarketsandMarkets repository for validation.
The bottom-up procedure was employed to arrive at the overall size of the loyalty management market from the revenues of key players (companies) and their market shares. The calculation was done based on estimations and by verifying key companies’ revenue through extensive primary interviews. Calculations based on the revenues of the key companies identified in the market led to the overall market size. The overall market size was used in the top-down procedure to estimate the size of other individual segments (component, delivery mode, deployment type, user type, and region) via the percentage splits of the market’s segments from secondary and primary research.
Data Triangulation
With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of the other individual markets via percentage splits of the market segmentation.
Report Objectives
- To determine and forecast the size of the loyalty management market based on component, deployment type, organization size, operator, vertical, and region during the forecast period from 2021 to 2026
- To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
- To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
- To analyze each submarket with respect to the individual growth trends, prospects, and contributions to the total loyalty management market
- To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the market
- To profile the key market players comprising top vendors and startups, provide comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials, and to illustrate the market’s competitive landscape
- To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market
Available Customizations
Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (Up to 5)
- Additional country-level analysis of loyalty management market
Growth opportunities and latent adjacency in Loyalty Management Market