Loyalty Management Market

Loyalty Management Market by Delivery Type (Standalone Program and Managed Platform), Organization Size, Deployment Mode, End-User Vertical (BFSI, Aviation, Automotive, Media and Entertainment, and Hospitality), and Region - Global Forecast to 2024

Report Code: TC 3881 Jun, 2019, by marketsandmarkets.com

[83 Pages Report] MarketsandMarkets forecasts the global loyalty management market size to grow from USD 6.8 billion in 2019 to USD 10.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period. Major growth drivers for the market include increasing adoption of omnichannel and multi-channel programs, technological advancements, and a growing need for competitive differentiation.

Loyalty Management Market

Cloud segment to record growth at a higher CAGR during the forecast period

Owing to the increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow significantly. The solution providers are focusing on the development of robust cloud-based solutions for their clients, as several organizations have migrated to either a private or a public cloud. The cloud delivery model offers a range of benefits to enterprises, such as scalability, flexibility, faster route to market, and lower cost. Hence, small enterprises are expected to adopt cloud-based loyalty management solutions at a higher rate during the forecast period.

Customer analytics segment to grow at a significant rate during the forecast period

A high dependency on managed/outsourced services to manage customer loyalty forces large enterprises to continue to rely on major vendors, such as Comarch, ICF Next, and Capillary. Analyzing customer behavior through their spending/shopping behavior has become a high requisite by retailers/business owners to understand customer needs and pitch them targeted offers. Thus, customer analytics segment is expected to record the highest growth rate in the loyalty management market during the forecast period.

Loyalty Management Market

North America to hold the largest market size in 2019

The top countries contributing to the growth of the loyalty management market include the US and Canada. Leading loyalty management solution providers based in the region cater to major industries, such as BFSI, retail and consumer goods, healthcare and life sciences, and media and entertainment. Several organizations in the region have adopted the loyalty management solution for retaining customers and generating revenues. The number of loyalty program members in the region is increasing at a steady rate, primarily in industries, such as BFSI, travel, retail, and healthcare. With multiple loyalty programs offered by organizations, consumers have an option to select their preferred loyalty program. Therefore, it becomes essential for organizations to adopt loyalty management solutions that offer seamless customer experience and drive profitability.

Key Loyalty Management Market Players

In the loyalty management market, key and emerging market players include IBM (US), Comarch (Poland), Aimia (Canada), SAP (Germany), Oracle (US), Bond Band Loyalty (Canada), Tibco (US), Salesforce (US), Maritz Holdings Inc. (US), Capillary (Singapore), ICF Next (US), Antavo (Singapore), Blue Ocean (Canada), Kobie Marketing (US), and Epsilon (US). These players have adopted various strategies to grow in the global market. They have adopted organic and inorganic growth strategies, such as new product launches, acquisitions, business expansions, and partnerships, to expand their business reach and drive their business revenue growth. Moreover, various loyalty management providers are adopting different strategies, including venture capital funding, funding through Initial Coin Offering (ICO), new product launches, acquisitions, and partnerships and collaborations, to expand their presence in the global market.

Recent Developments

  • In April 2019, Comarch (Poland) released the 5.7 version of the CLM system. The company added new features, such as near real-time data exports, promotion budgetary management, and Net Promoter Score (NPS) surveys.
  • In March 2019, Oracle (US) partnered with TWINSET to provide Oracle Retail’s modern Point-Of-Service (POS) technology
  • In February 2019, IBM (US) partnered with BUCKiTDREAM to improve the personalized brand engagement experiences of BUCKiTDREAM’s customers.
  • In January 2019, SAP (Germany) acquired Qualtrics International, one of the global pioneers of experience management software.
  • In October 2018, Bond Brand Loyalty (Canada) launched the XO Lab to drive dependable digital innovation and offer advanced personalized experiences to Bond Brand Loyalty’s clients and their customers.
  • In November 2018, Aimia (Canada) signed an agreement with Air Canada for promoting the Aeroplan Loyalty Business and broadening its customer base and retention

Critical questions the report answers:

  • Where will all these developments take the industry in the mid to long term?
  • What are the upcoming trends in the loyalty management market?
  • What are the competitive developments such as mergers and acquisitions, new product developments, and business expansion activities in the market.?
  • How major factors such as drivers, restraints, opportunities, and challenges influence the market growth?
  • What are the key roles of major players in the global market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 7)
    1.1. Objectives of the Study
    1.2. Stakeholders
    1.3. Years Considered for the Study
    1.4. Market Scope
    1.5. Market Definitions

2 Research Methodology (Page No. - 12)
    2.1. Research Flow
    2.2. Factor Analysis
    2.3. Forecast Model

3 Executive Summary (Page No. - 20)

4 Market Overview (Page No. - 22)
    4.1. Market Dynamics
    4.2. Use Cases
    4.3. Enabling Technologies

5 Loyalty Management Market By Delivery Type (Page No. - 27)
    5.1. Standalone Program
    5.2. Managed Platform

6 Loyalty Management Market By Organization Size (Page No. - 31)
    6.1. SMES
    6.2. Large Enterprises

7 Loyalty Management Market By Deployment Mode (Page No. - 33)
    7.1. On-Premises
    7.2. Cloud Based

8 Loyalty Management Market By End-User Vertical (Page No. - 35)
    8.1. BFSI
    8.2. Automotive
    8.3. Aviation
    8.4. Retail and Consumer Goods
    8.5. Media and Entertainment
    8.6. Hospitality
    8.7. Others*
         *Others Include Education. Telecom and Healthcare

9 Loyalty Management Market By Region (Page No. - 37)
    9.1. Market Growth Rate Outlook
    9.2. Market Share Outlook
    9.3. North America
    9.4. Europe
    9.5. Asia Pacific
    9.6. Middle East and Africa
    9.7. Latin America

10 Competitive Landscape (Page No. - 60)
     10.1. Competitive Leadership Mapping
     10.2. Ranking and Scorecard for Key Players
     10.3. Competitive Leadership Mapping (Standalone Program Vendors)

11 Company Profiles (Page No. - 64)
     11.1 Comarch
     11.2 IBM
     11.3 Oracle
     11.4 Aimia
     11.5 SAP
     11.6 Bond Brand Loyalty
     11.7 Tibco Software
     11.8 Capillary
     11.9 ICF Next
     11.10 Antavo
     11.11 Maritz
     11.12 Blueocean
     11.13 Epsilon
     11.14 Kobie Marketing

12 Appendix (Page No. - 75)
     12.1 Discussion Guide
     12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.3 Related Reports


List of Tables (60 Tables)

Table 01 Global Loyalty Management Market Size, 2017-2024 (USD Million)
Table 02 Market Size By Region, 2017-2024 (USD Million)
Table 03 Market Size By Delivery Type, 2017-2024 (USD Million)
Table 04 Market Size By Managed Platform, 2017-2024 (USD Million)
Table 05 Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 06 Market Size By Standalone Program, 2017-2024 (USD Million)
Table 07 Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 08 Market Size By Organization Size, 2017-2024 (USD Million)
Table 09 Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 10 Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 11 North America: Market Size 2017-2024 (USD Million)
Table 12 North America: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 13 North America: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 14 North America: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 15 North America: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 16 North America: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 17 North America: Market Size By Organization Size, 2017-2024 (USD Million)
Table 18 North America: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 19 North America: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 20 North America: Market Size By Country, 2017-2024 (USD Million)
Table 21 Europe: Market Size 2017-2024 (USD Million)
Table 22 Europe: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 23 Europe: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 24 Europe: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 25 Europe: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 26 Europe: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 27 Europe: Market Size By Organization Size, 2017-2024 (USD Million)
Table 28 Europe: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 29 Europe: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 30 Europe: Market Size By Country, 2017-2024 (USD Million)
Table 31 APAC: Market Size 2017-2024 (USD Million)
Table 32 APAC: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 33 APAC: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 34 APAC: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 35 APAC: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 36 APAC: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 37 APAC: Market Size By Organization Size, 2017-2024 (USD Million)
Table 38 APAC: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 39 APAC: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 40 APAC: Market Size By Country, 2017-2024 (USD Million)
Table 41 Latin America: Market Size 2017-2024 (USD Million)
Table 42 Latin America: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 43 Latin America: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 44 Latin America: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 45 Latin America: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 46 Latin America: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 47 Latin America: Market Size By Organization Size, 2017-2024 (USD Million)
Table 48 Latin America: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 49 Latin America: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 50 Latin America: Market Size By Country, 2017-2024 (USD Million)
Table 51 MEA: Market Size 2017-2024 (USD Million)
Table 52 MEA: Market Size By Delivery Type, 2017-2024 (USD Million)
Table 53 MEA: Market Size By Managed Platform, 2017-2024 (USD Million)
Table 54 MEA: Managed Platform Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 55 MEA: Market Size By Standalone Program, 2017-2024 (USD Million)
Table 56 MEA: Standalone Program Loyalty Management Market Size, By Organization Size, 2017-2024 (USD Million)
Table 57 MEA: Market Size By Organization Size, 2017-2024 (USD Million)
Table 58 MEA: Market Size By Deployment Mode, 2017-2024 (USD Million)
Table 59 MEA: Market Size By End-User Vertical, 2017-2024 (USD Million)
Table 60 MEA: Market Size By Country, 2017-2024 (USD Million) 
 
 
List of Figures (32 Figures)
 
Figure 01 Managed Platform to Hold Highest Market Share in 2024 and Expand at Highest CAGR
Figure 02 North America: Loyalty Management Market Size, 2024, By Standalone Program (in USD Million)
Figure 03 North America: Market Size 2024, By Managed Platform (in USD Million)
Figure 04 North America: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 05 North America: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 06 North America: Market Size 2024, By Vertical (in USD Million)
Figure 07 Europe: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 08 Europe: Market Size 2024, By Standalone Program (in USD Million)
Figure 09 Europe: Market Size 2024, By Managed Platform  (in USD Million)
Figure 10 Europe: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 11 Europe: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 12 Europe: Market Size 2024, By Vertical (in USD Million)
Figure 13 Asia Pacific: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 14 Asia Pacific: Market Size 2024, By Standalone Program (in USD Million)
Figure 15 Asia Pacific: Market Size 2024, By Managed Platform (in USD Million)
Figure 16 Asia Pacific: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 17 Asia Pacific: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 18 Asia Pacific: Market Size 2024, By Vertical (in USD Million)
Figure 19 Latin America: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 20 Latin America: Market Size 2024, By Standalone Program (in USD Million)
Figure 21 Latin America: Market 2024, By Managed Platform (in USD Million)
Figure 22 Latin America: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 23 Latin America: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 24 Latin America: Market Size 2024, By Vertical  (in USD Million)
Figure 25 MEA: Loyalty Management Market Size, By Country, 2017–2024 (USD Million)
Figure 26 MEA: Market Size 2024, By Standalone Program  (in USD Million)
Figure 27 MEA: Market 2024, By Managed Platform  (in USD Million)
Figure 28 MEA: Market Size 2017–2024, By Deployment Mode (in USD Million)
Figure 29 MEA: Market Size 2017–2024, By Organization Size (in USD Million)
Figure 30 MEA: Market Size 2024, By Vertical (in USD Million)
Figure 31 Competitive Leadership Mapping
Figure 32 Competitive Leadership Mapping (Standalone Program Vendors)

The study involved 4 major activities to estimate the current market size of the global loyalty management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments of the market.

Secondary Research

In the secondary research process, various secondary sources, such as D&B Hoovers, Bloomberg BusinessWeek, and Factiva, have been referred to, for identifying and collecting information for the study. The secondary sources included annual reports, press releases, and investor presentations of companies; whitepapers, certified publications, and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, and databases.

Primary Research

Various primary sources from both the supply and demand sides of the loyalty management market ecosystem were interviewed to obtain qualitative and quantitative information for the study. The primary sources from the supply side included industry experts, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), marketing directors, technology and innovation directors, and related key executives from various vendors who provide loyalty management services and associated solution providers operating in the targeted regions. All possible parameters that affect the market covered in the research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

The following is the breakup of the profiles of primary respondent:

Loyalty Management Market

To know about the assumptions considered for the study, download the pdf brochure

Loyalty Management Market Size Estimation

For estimating and forecasting the market and the other dependent submarkets, top-down and bottom-up approaches were used. The bottom-up procedure was used to arrive at the overall market size of the global market using the revenues and offerings of the key companies in the market. The research methodology used to estimate the market size included the following:

  • The key players in the market were identified through extensive secondary research.
  • The market size, in terms of value, was determined through primary and secondary research processes.
  • All percentage shares, splits, and breakups were determined using secondary sources and verified through primary sources.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of the other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To define, describe, and forecast the global market by delivery type (standalone program and managed platform), enterprise size, deployment, vertical (BFSI, aviation, automotive, retail and consumer goods, media and entertainment, and hospitality) and region
  • To provide detailed information about major factors, such as drivers, restraints, opportunities, and challenges, influencing the market growth
  • To analyze the market’s subsegments with respect to the individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities in the market for stakeholders and provide the competitive landscape of the market
  • To forecast the revenue of the market’s segments with respect to 5 major regions: North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA)
  • To profile the key players and comprehensively analyze their recent developments and positioning in the loyalty management market
  • To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities, in the market

Scope of the Report

Report Metrics

Details

Market size available for years

2017–2024

Base year considered

2018

Forecast period

2019–2024

Forecast units

Billion (USD)

Segments covered

Delivery Type (Standalone Program and Managed Platform), Enterprise Size, Deployment Mode, Vertical (BFSI, Aviation, Automotive, Retail and Consumer Goods, Media and Entertainment, and Hospitality) and Region

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

IBM (US), Comarch (Poland), Aimia (Canada), SAP (Germany), Oracle (US), Bond Band Loyalty (Canada), Tibco (US), Salesforce (US), Maritz Holdings Inc. (US), Capillary (Singapore), ICF Next (US), Antavo (Singapore), Blue Ocean (Canada), Kobie Marketing (US), and Epsilon (US)

The research report categorizes the loyalty management market to forecast the revenues and analyze trends in each of the following subsegments:

By Delivery Type

  • Standalone program
  • Managed Platform

By Deployment Mode

  • On-Premises
  • Cloud

By Organization Size

  • SMEs
  • Large Enterprises

By Vertical

  • BFSI
  • Aviation
  • Automotive
  • Retail and Consumer Goods
  • Media and Entertainment
  • Hospitality
  • Others (Healthcare, Education, and Telecommunication)

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Service Analysis

  • Service matrix provides detailed service information and comparisons

Geographic Analysis

  • Further breakup of the North American loyalty management market
  • Further breakup of the European market
  • Further breakup of the APAC market
  • Further breakup of the MEA market
  • Further breakup of the Latin American market

Company Information

  • Detailed analysis and profiles of additional market players
Report Code
TC 3881
Published ON
Jun, 2019
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