Loyalty Management Market

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Vertical, and Region (North America, Europe, APAC, Latin America, MEA) - Global Forecast to 2026

Report Code: TC 3881 Jan, 2022, by marketsandmarkets.com

[245 Pages Report] MarketsandMarkets forecasts the global loyalty management market size to grow from USD 8.6 billion in 2021 to USD 18.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.3% during 2021 –2026. Major growth drivers for the market include increasing adoption of omnichannel and multi-channel programs, technological advancements, and a growing need for competitive differentiation.

Loyalty Management Market

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Market Dynamics:

Driver: Emergence of loyalty management mobile applications

The technology changes the way of business, traditionally in store or a local business. The evolution of digital technology takes place in today’s businesses that can run their operation worldwide. Mobile applications are transforming the future business of online business. As the online business is adapting, the importance and demand for mobile applications have been increased. The mobile apps enable to access marketing promotion with the touch points. The loyalty program app replaces the traditional rewards system effectively. Mobile applications can create a customer loyalty program; when a customer purchases a product, they will get some kinds of rewards through the applications such as rewards points, special offers, discounts, and early access. The rewards offered to potential customers will play a massive role in increasing profitability.

Restraint: Stringent government regulations

The regional regulations are affecting loyalty program liability modeling. Various regulations, including Credit Card Act and Durbin Amendment of 2010, are pushing the banking sector to restructure its reward program portfolio. For instance, In January 2018, Ontario's Protecting Rewards Points Act came into force, and changed the loyalty program and reward point process in Ontario and Quebec, Canada.

With the implementation of General Data Protection Regulations (GDPR) on 25th May 2018, it is imperative that companies understand how it affects their business policies. Loyalty management programs are the most effective way of gathering consumer data; it results into the importance to meet of GDPR compliance. The major factors that affect campiness loyally program under GDPR are definition of personal data, consent, partners, and business communication, and information withdrawal. Thus, with the threat of major penalties to the revenue of companies, following effective data protection policies are paramount when it comes to compliance.

Opportunity: Rising application of big data and machine learning

The emergence of Big Data concepts introduced a new wave of Customer Relationship Management (CRM) strategies. Big data analysis helps describe customers’ behavior, understand their habits, develop appropriate marketing plans for organizations to identify sales transactions and build a long-term loyalty relationship. Firstly, customers were segmented based on the new approach Time-Frequency Monetary (TFM) where: Time (T): total of calls duration and Internet sessions in a certain period, Frequency (F): use services frequently within a certain period. Monetary (M): The money spent during a certain period and the level of loyalty was defined for each segment or group. Secondly, the loyalty level descriptors were taken as categories, choosing the best behavioral features for customers, their demographic information such as age and gender. Thirdly, several classification algorithms were applied based on the descriptors and the chosen features to build different predictive models that were used to classify new users by loyalty.

Services segment to record growth at a higher CAGR during the forecast period

The overall services segment has a major influence on the loyalty management market’s growth. These services assist end users in reducing overall costs, increasing overall revenues, and improving business performance. With the help of these services, organizations can track, evaluate, and analyze the requirements of their business to make better-informed decisions. The services segment is growing at a fast pace due to the increasing focus of organizations on customer experience and customer loyalty. Managed services help organizations in increasing the overall efficiency and saving costs related to managing loyalty management solutions.

Aviation segment to record growth at a higher CAGR during the forecast period

The airline industry is investing heavily in technology to reduce costs and improve customer satisfaction. The technological advancements have major effects on the passenger experience. Airline businesses are being restructured to operate in a customer-centric fashion and the deployment of a loyalty solution allows businesses to build a user-focused loyalty programs that can help improve both customer engagement and marketing strategy. High competition in the airline industry is driving the adoption of advanced loyalty management solutions by the airline to achieve better customer retention. Also, travelers are significantly driven by loyalty benefits offered by airlines; hence, a robust loyalty management acts as a differentiator for the airlines.

North America to hold the largest market size in 2021

North America is expected to account for the largest share of the loyalty management market during the forecast period. The region constitutes developed economies, such as the US and Canada that have fairly adopted latest instruments in domains such as customer data analytics and real-time reporting, besides incorporating advanced technologies such as machine learning and AI, thus making organizations in these economies excel in the loyalty management market space. Some of the major loyalty management companies such as ICF Next, Epsilon, Bond Brand Loyalty, and Brierley+Partners are headquartered in North America. Aviation and BFSI industries are top two industries contributing to the demand of loyalty management in the region.

Loyalty Management Market  by Region

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Key Market Players

In the loyalty management market, the key and emerging market players include Epsilon (US), Oracle (US) Bond Brand Loyalty (Canada), Kobie (Russia), and Brierley+Partners (US).

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Scope of the Report

Report Metrics

Details

Market size available for years

2016–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

Billion (USD)

Segments covered

Component (Software, Service (Professional Services (Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode (On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation
Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region

Geographies covered

North America, Europe, APAC, Latin America, and MEA

Companies covered

Epsilon (US), Oracle (US) Bond Brand Loyalty (Canada), Kobie (Russia), Brierley+Partners (US), Merkle (US), Capillary (Singapore), Comarch (Poland), ICF Next (US), Maritz Motivation (US), Cheetah Digital (US), ProKarma (US), Jakala (Italy), Annex Cloud (US), Apex Loyalty (US), Fivestars (US), Kangaroo (Canada), LoyaltyLion (England), Smile.io (Canada), Yotpo (US), SailPlay (US), Zinrelo (US), Punchh (US), ClarusCommerce (US), Preferred Patron Loyalty(US), LoopyLoyalty (US), Paystone (UK), and SessionM (US).

The study categorizes the loyalty management market based on component, organization size, deployment type, operator, and vertical, at the regional and global level.

By Component

  • Software
  • Service
    • Professional Services
      • Consulting
      • Implementation
      • Support & Maintenance
    • Managed Services

By Organization Size

  • SMEs
  • Large Enterprises

By Deployment Type

  • On-Premises
  • Cloud

By Operator

  • B2B
  • B2C

By Vertical

  • BFSI
  • Aviation
  • Automotive
  • Media and Entertainment
  • Retail and Consumer Goods
  • Hospitality
  • Others (education, healthcare and telecom)

By Region

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA

Recent Developments

  • In June 2021, Oracle acquired CrowdTwist, one of the leading providers of cloud-native customer loyalty solutions to empower brands to offer personalized customer experiences.
  • In May 2021, Kobie acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative PersonaTM (QP) Method. The QP Method identifies the most valuable customers in each market based on the preferences, which drive the economic value.
  • In April 2021, Comarch launched its new microsite, which is loyalty marketing cloud. The new site has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to browse Comarch’s offerings.
  • In February 2021, Ardian acquired a majority stake in the marketing technology group Jakala. Jakala operates changing market and assists its clients particularly large corporations to make the best use of technology and enhance data to develop their business through innovative sales and marketing projects.
  • In September 2020, Epsilon launched Epsilon PeopleCloud Loyalty which delivers users loyalty by creating powerful human experiences. Its customer’s data online and offline are connected to a single profile, allowing users to seamlessly activate across digital and physical channels.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 39)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 REGIONS COVERED
           1.6.3 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 48)
    2.1 RESEARCH DATA
           FIGURE 6 LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 1 PRIMARY INTERVIEWS
                    2.1.2.1 Breakup of primary profiles
                               FIGURE 7 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
                    2.1.2.2 Key industry insights
    2.2 MARKET BREAKUP AND DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           2.3.1 TOP-DOWN APPROACH
                    FIGURE 8 LOYALTY MANAGEMENT SIZE ESTIMATION: TOP-DOWN APPROACH  (SPENDING-SIDE ANALYSIS)
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 9 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
                    FIGURE 10 LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
    2.4 MARKET FORECAST
           TABLE 2 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS AND LIMITATIONS
           2.5.1 ASSUMPTIONS FOR THE STUDY
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 57)
    FIGURE 11 LOYALTY MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION)
    FIGURE 12 LEADING MARKET SEGMENTS IN THE MARKET IN 2021
    FIGURE 13 MARKET: REGIONAL SNAPSHOT
    FIGURE 14 ASIA PACIFIC TO BE THE BEST MARKET FOR INVESTMENT DURING 2021–2026

4 PREMIUM INSIGHTS (Page No. - 62)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
           FIGURE 15 GROWING IMPORTANCE OF CUSTOMER INSIGHTS TO PREDICT THE CUSTOMER INTENT TO DRIVE THE MARKET GROWTH
    4.2 MARKET, BY COMPONENT, 2021
           FIGURE 16 SOLUTION SEGMENT TO LEAD THE MARKET IN 2021, IN TERMS OF MARKET SHARE
    4.3 MARKET, BY DEPLOYMENT TYPE
           FIGURE 17 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2021, COMPARED TO THE ON-PREMISES SEGMENT
    4.4 MARKET, BY ORGANIZATION SIZE,  2021 VS. 2026
           FIGURE 18 LARGE ENTERPRISES SEGMENT TO LEAD THE MARKET DURING 2021–2026
    4.5 MARKET, BY OPERATOR, 2021
           FIGURE 19 B2C SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021, COMPARED TO THE B2B SEGMENT
    4.6 MARKET, BY VERTICAL
           FIGURE 20 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD THE LARGEST MARKET SHARE IN 2021
    4.7 NORTH AMERICA LOYALTY MANAGEMENT MARKET,  BY COMPONENT AND COUNTRY
           FIGURE 21 SOLUTIONS SEGMENT AND THE UNITED STATES TO ACCOUNT FOR LARGE MARKET SHARES IN NORTH AMERICA IN 2021
    4.8 MARKET: MAJOR COUNTRIES
           FIGURE 22 JAPAN TO REGISTER THE HIGHEST CAGR FROM 2021 TO 2026

5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 66)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:  LOYALTY MANAGEMENT MARKET
           5.2.1 DRIVERS
                    5.2.1.1 Trend of loyalty programs
                    5.2.1.2 Need to decrease customer churn rates
                    5.2.1.3 Emergence of loyalty management mobile applications
                    5.2.1.4 Demand for advanced solutions to monitor customer scores and enhance customer engagement
                    5.2.1.5 Rising adoption of omnichannel customer loyalty strategy
           5.2.2 RESTRAINTS
                    5.2.2.1 Stringent government regulations
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Increasing investment in customer success start-up platforms
                    5.2.3.2 Rising application of big data and machine learning
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of awareness of the benefits of loyalty programs
                    5.2.4.2 Data synchronization complexities
                    5.2.4.3 Data security and privacy issues
                    5.2.4.4 Unappealing rewards
    5.3 INDUSTRY TRENDS
           5.3.1 ECOSYSTEM
                    TABLE 3 LOYALTY MANAGEMENT MARKET: ECOSYSTEM
           5.3.2 VALUE CHAIN ANALYSIS
                    FIGURE 24 MARKET: VALUE CHAIN ANALYSIS
           5.3.3 PATENT ANALYSIS
                    FIGURE 25 TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS
                    FIGURE 26 NUMBER OF PATENTS GRANTED IN A YEAR OVER THE LAST TEN YEAR
                    TABLE 4 TOP TWENTY PATENT OWNERS (US) IN THE MARKET
           5.3.4 DISRUPTIVE TECHNOLOGIES
                    5.3.4.1 Artificial intelligence and machine learning
                    5.3.4.2 Blockchain technology
                    5.3.4.3 Mobile wallet
                    5.3.4.4 In-app reward
           5.3.5 TRENDS/DISRUPTIONS IMPACTING BUYERS
                    FIGURE 27 TRENDS/DISRUPTIONS IMPACTING BUYERS IN THE LOYALTY MANAGEMENT MARKET
           5.3.6 AVERAGE SELLING PRICE
                    TABLE 5 PRICING ANALYSIS
           5.3.7 PORTER’S FIVE FORCES ANALYSIS
                    TABLE 6 MARKET: PORTER’S FIVE FORCES MODEL
                    5.3.7.1 Threat of new entrants
                    5.3.7.2 Threat of substitutes
                    5.3.7.3 Bargaining power of buyers
                    5.3.7.4 Bargaining power of suppliers
                    5.3.7.5 Competitive rivalry
           5.3.8 CASE STUDY ANALYSIS
                    5.3.8.1 Use Case 1: Aviation Vertical
                    5.3.8.2 Use Case 2: Retail Vertical
                    5.3.8.3 Use Case 3: Travel Vertical

6 LOYALTY MANAGEMENT MARKET, BY COMPONENT (Page No. - 80)
    6.1 INTRODUCTION
           FIGURE 28 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD (2021–2026)
           TABLE 7 MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
           TABLE 8 MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
    6.2 SOLUTION
           6.2.1 SOLUTION: MARKET DRIVERS
           6.2.2 SOLUTION: COVID-19 IMPACT
                    TABLE 9 SOLUTION: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 10 SOLUTION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    6.3 SERVICES
           6.3.1 SERVICES: MARKET DRIVERS
           6.3.2 SERVICES: COVID-19 IMPACT
                    FIGURE 29 MANAGED SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 11 LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                    TABLE 12 MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                    TABLE 13 SERVICES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 14 SERVICES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.3.3 PROFESSIONAL SERVICES
                    FIGURE 30 SUPPORT AND MAINTENANCE SEGMENT TO REGISTER FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD
                    TABLE 15 MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION)
                    TABLE 16 MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                    TABLE 17 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 18 PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
                    6.3.3.1 Consulting
                               TABLE 19 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                               TABLE 20 CONSULTING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.3.2 Implementation
                               TABLE 21 IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                               TABLE 22 IMPLEMENTATION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
                    6.3.3.3 Support and maintenance
                               TABLE 23 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                               TABLE 24 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
           6.3.4 MANAGED SERVICES
                    TABLE 25 MANAGED SERVICES: MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 26 MANAGED SERVICES: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

7 LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE (Page No. - 91)
    7.1 INTRODUCTION
           FIGURE 31 CLOUD SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
           TABLE 27 MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
           TABLE 28 MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
    7.2 ON-PREMISES
           7.2.1 ON-PREMISES: MARKET DRIVERS
           7.2.2 ON-PREMISES: COVID-19 IMPACT
                    TABLE 29 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 30 ON-PREMISES: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    7.3 CLOUD
           7.3.1 CLOUD: MARKET DRIVERS
           7.3.2 CLOUD: COVID-19 IMPACT
                    TABLE 31 CLOUD: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 32 CLOUD: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)

8 LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 97)
    8.1 INTRODUCTION
           FIGURE 32 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
           TABLE 33 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
           TABLE 34 MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
    8.2 LARGE ENTERPRISES
           8.2.1 LARGE ENTERPRISES: MARKET DRIVERS
           8.2.2 LARGE ENTERPRISES: COVID-19 IMPACT
                    TABLE 35 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 36 LARGE ENTERPRISES: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
    8.3 SMALL AND MEDIUM-SIZED ENTERPRISES
           8.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
           8.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT
                    TABLE 37 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                    TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET SIZE,  BY REGION, 2021–2026 (USD MILLION)

9 LOYALTY MANAGEMENT MARKET, BY OPERATOR (Page No. - 102)
    9.1 INTRODUCTION
           FIGURE 33 B2C SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD
           TABLE 39 MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
           TABLE 40 MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
    9.2 BUSINESS-TO-BUSINESS
           9.2.1 BUSINESS-TO-BUSINESS: MARKET DRIVERS
           9.2.2 BUSINESS-TO-BUSINESS: COVID-19 IMPACT
                    TABLE 41 BUSINESS-TO-BUSINESS: MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 42 BUSINESS-TO-BUSINESS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
    9.3 BUSINESS-TO-CUSTOMER
           9.3.1 BUSINESS-TO-CUSTOMER: MARKET DRIVERS
           9.3.2 BUSINESS-TO-CUSTOMER: COVID-19 IMPACT
                    TABLE 43 BUSINESS-TO-CUSTOMER: MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                    TABLE 44 BUSINESS-TO-CUSTOMER: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

10 LOYALTY MANAGEMENT MARKET, BY VERTICAL (Page No. - 107)
     10.1 INTRODUCTION
               FIGURE 34 AVIATION SEGMENT TO GROW AT THE HIGHEST CAGR DURING  THE FORECAST PERIOD
               TABLE 45 MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
               TABLE 46 MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
     10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
             10.2.1 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
             10.2.2 BANKING, FINANCIAL SERVICES, AND INSURANCE:  COVID-19 IMPACT
                       TABLE 47 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 48 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.3 AVIATION
             10.3.1 AVIATION: MARKET DRIVERS
             10.3.2 AVIATION: COVID-19 IMPACT
                       TABLE 49 AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 50 AVIATION: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.4 AUTOMOTIVE
             10.4.1 AUTOMOTIVE: MARKET DRIVERS
             10.4.2 AUTOMOTIVE: COVID-19 IMPACT
                       TABLE 51 AUTOMOTIVE: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 52 AUTOMOTIVE: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.5 MEDIA AND ENTERTAINMENT
             10.5.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
             10.5.2 MEDIA AND ENTERTAINMENT: COVID-19 IMPACT
                       TABLE 53 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
                       TABLE 54 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)
     10.6 RETAIL AND CONSUMER GOODS
             10.6.1 RETAIL AND CONSUMER GOODS: MARKET DRIVERS
             10.6.2 RETAIL AND CONSUMER GOODS: COVID-19 IMPACT
                       TABLE 55 RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 56 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.7 HOSPITALITY
             10.7.1 HOSPITALITY: MARKET DRIVERS
             10.7.2 HOSPITALITY: COVID-19 IMPACT
                       TABLE 57 HOSPITALITY: MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
                       TABLE 58 HOSPITALITY: MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
     10.8 OTHER VERTICALS
               TABLE 59 OTHER VERTICALS: MARKET SIZE, BY REGION,  2016–2020 (USD MILLION)
               TABLE 60 OTHER VERTICALS: MARKET SIZE, BY REGION,  2021–2026 (USD MILLION)

11 LOYALTY MANAGEMENT MARKET, BY REGION (Page No. - 119)
     11.1 INTRODUCTION
               FIGURE 35 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2021
               TABLE 61 MARKET SIZE, BY REGION, 2016–2020 (USD MILLION)
               TABLE 62 MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
               FIGURE 36 ASIA PACIFIC MARKET TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: COVID-19 IMPACT
                       FIGURE 37 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 63 NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION)
                       TABLE 64 NORTH AMERICA: MARKET SIZE, BY COMPONENT,  2021–2026(USD MILLION)
                       TABLE 65 NORTH AMERICA: MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION)
                       TABLE 66 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 67 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                       TABLE 68 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                       TABLE 69 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
                       TABLE 70 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 71 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 72 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 73 NORTH AMERICA: MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION)
                       TABLE 74 NORTH AMERICA: MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION)
                       TABLE 75 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 76 NORTH AMERICA: MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION)
                       TABLE 77 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2016–2020 (USD MILLION)
                       TABLE 78 NORTH AMERICA: MARKET SIZE, BY COUNTRY,  2021–2026 (USD MILLION)
             11.2.3 UNITED STATES
                       TABLE 79 UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION)
                       TABLE 80 UNITED STATES: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 81 UNITED STATES: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 82 UNITED STATES: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 83 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                       TABLE 84 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                       TABLE 85 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
                       TABLE 86 UNITED STATES: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 87 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 88 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 89 UNITED STATES: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
                       TABLE 90 UNITED STATES: MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION)
                       TABLE 91 UNITED STATES: MARKET SIZE, BY VERTICAL,  2016–2020 (USD MILLION)
                       TABLE 92 UNITED STATES: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             11.2.4 CANADA
                       TABLE 93 CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 94 CANADA: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 95 CANADA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 96 CANADA: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                       TABLE 97 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION)
                       TABLE 98 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
                       TABLE 99 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION)
                       TABLE 100 CANADA: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 101 CANADA: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 102 CANADA: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 103 CANADA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
                       TABLE 104 CANADA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
                       TABLE 105 CANADA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 106 CANADA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
     11.3 EUROPE
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: COVID-19 IMPACT
                       TABLE 107 EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 108 EUROPE: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 109 EUROPE: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 110 EUROPE: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 111 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION)
                       TABLE 112 EUROPE: MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
                       TABLE 113 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION)
                       TABLE 114 EUROPE: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 115 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 116 EUROPE: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 117 EUROPE: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
                       TABLE 118 EUROPE: MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION)
                       TABLE 119 EUROPE: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 120 EUROPE: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 121 EUROPE: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                       TABLE 122 EUROPE: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.3.3 UNITED KINGDOM
                       TABLE 123 UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION)
                       TABLE 124 UNITED KINGDOM: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 125 UNITED KINGDOM: MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION)
                       TABLE 126 UNITED KINGDOM: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 127 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                       TABLE 128 UNITED KINGDOM: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                       TABLE 129 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION)
                       TABLE 130 UNITED KINGDOM: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
                       TABLE 131 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 132 UNITED KINGDOM: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 133 UNITED KINGDOM: MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION)
                       TABLE 134 UNITED KINGDOM: MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION)
                       TABLE 135 UNITED KINGDOM: MARKET SIZE, BY VERTICAL,  2016–2020 (USD MILLION)
                       TABLE 136 UNITED KINGDOM: MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION)
             11.3.4 ITALY
                       TABLE 137 ITALY: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 138 ITALY: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 139 ITALY: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 140 ITALY: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 141 ITALY: MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION)
                       TABLE 142 ITALY: MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
                       TABLE 143 ITALY: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION)
                       TABLE 144 ITALY: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 145 ITALY: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 146 ITALY: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 147 ITALY: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
                       TABLE 148 ITALY: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
                       TABLE 149 ITALY: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 150 ITALY: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             11.3.5 GERMANY
             11.3.6 REST OF EUROPE
     11.4 ASIA PACIFIC
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: COVID-19 IMPACT
                       FIGURE 38 ASIA PACIFIC: MARKET SNAPSHOT
                       TABLE 151 ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                       TABLE 155 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION)
                       TABLE 156 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
                       TABLE 157 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION)
                       TABLE 158 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 159 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 160 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 161 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
                       TABLE 162 ASIA PACIFIC: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
                       TABLE 163 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 164 ASIA PACIFIC: MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION)
                       TABLE 165 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                       TABLE 166 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.4.3 CHINA
                       TABLE 167 CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 168 CHINA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 169 CHINA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 170 CHINA: MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)
                       TABLE 171 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2016–2020 (USD MILLION)
                       TABLE 172 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE,  2021–2026 (USD MILLION)
                       TABLE 173 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
                       TABLE 174 CHINA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
                       TABLE 175 CHINA: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 176 CHINA: MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       TABLE 177 CHINA: MARKET SIZE, BY OPERATOR, 2016–2020 (USD MILLION)
                       TABLE 178 CHINA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
                       TABLE 179 CHINA: MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION)
                       TABLE 180 CHINA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
             11.4.4 JAPAN
             11.4.5 REST OF ASIA PACIFIC
     11.5 LATIN AMERICA
             11.5.1 LATIN AMERICA: MARKET DRIVERS
             11.5.2 LATIN AMERICA: COVID-19 IMPACT
                       TABLE 181 LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT,  2016–2020 (USD MILLION)
                       TABLE 182 LATIN AMERICA: MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       TABLE 183 LATIN AMERICA: MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION)
                       TABLE 184 LATIN AMERICA: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                       TABLE 185 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                       TABLE 186 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                       TABLE 187 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE,  2016–2020 (USD MILLION)
                       TABLE 188 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       TABLE 189 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE,  2016–2020 (USD MILLION)
                       TABLE 190 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 191 LATIN AMERICA: MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION)
                       TABLE 192 LATIN AMERICA: MARKET SIZE, BY OPERATOR, 2021–2026 (USD MILLION)
                       TABLE 193 LATIN AMERICA: MARKET SIZE, BY VERTICAL,  2016–2020 (USD MILLION)
                       TABLE 194 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       TABLE 195 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION)
                       TABLE 196 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)
             11.5.3 BRAZIL
             11.5.4 MEXICO
             11.5.5 REST OF LATIN AMERICA
     11.6 MIDDLE EAST AND AFRICA
             11.6.1 MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS
             11.6.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT
                       TABLE 197 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION)
                       TABLE 198 MIDDLE EAST AND AFRICA: MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       TABLE 199 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2016–2020 (USD MILLION)
                       TABLE 200 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SERVICE,  2021–2026 (USD MILLION)
                       TABLE 201 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION)
                       TABLE 202 MIDDLE EAST AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION)
                       TABLE 203 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION)
                       TABLE 204 MIDDLE EAST AND AFRICA: MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION)
                       TABLE 205 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION)
                       TABLE 206 MIDDLE EAST AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       TABLE 207 MIDDLE EAST AND AFRICA: MARKET SIZE, BY OPERATOR,  2016–2020 (USD MILLION)
                       TABLE 208 MIDDLE EAST AND AFRICA: MARKET SIZE, BY OPERATOR,  2021–2026 (USD MILLION)
                       TABLE 209 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL,  2016–2020 (USD MILLION)
                       TABLE 210 MIDDLE EAST AND AFRICA: MARKET SIZE, BY VERTICAL,  2021–2026 (USD MILLION)
                       TABLE 211 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SUB-REGION, 2016–2020 (USD MILLION)
                       TABLE 212 MIDDLE EAST AND AFRICA: MARKET SIZE, BY SUB-REGION, 2021–2026 (USD MILLION)
             11.6.3 MIDDLE EAST
             11.6.4 AFRICA

12 COMPETITIVE LANDSCAPE (Page No. - 174)
     12.1 OVERVIEW
     12.2 MARKET EVALUATION FRAMEWORK
               FIGURE 39 MARKET EVALUATION FRAMEWORK, 2019–2021
     12.3 KEY MARKET DEVELOPMENTS
             12.3.1 PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 213 PRODUCT LAUNCHES AND ENHANCEMENTS, OCTOBER 2020–OCTOBER 2021
             12.3.2 DEALS
                       TABLE 214 DEALS, JANUARY 2020–NOVEMBER 2021
     12.4 MARKET SHARE ANALYSIS OF TOP PLAYERS
               TABLE 215 LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION
     12.5 HISTORICAL REVENUE ANALYSIS
               FIGURE 40 HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS
     12.6 COMPANY EVALUATION MATRIX
             12.6.1 COMPANY EVALUATION QUADRANT METHODOLOGY AND DEFINITIONS
                       TABLE 216 PRODUCT FOOTPRINT WEIGHTAGE
             12.6.2 STARS
             12.6.3 EMERGING LEADERS
             12.6.4 PERVASIVE PLAYERS
             12.6.5 PARTICIPANTS
                       FIGURE 41 LOYALTY MANAGEMENT MARKET (GLOBAL) KEY COMPANY EVALUATION MATRIX, 2021
     12.7 COMPANY PRODUCT FOOTPRINT ANALYSIS
               TABLE 217 COMPANY PRODUCT FOOTPRINT
               TABLE 218 COMPANY APPLICATION FOOTPRINT
               TABLE 219 COMPANY INDUSTRY FOOTPRINT
               TABLE 220 COMPANY REGION FOOTPRINT
     12.8 RANKING OF KEY PLAYERS
               FIGURE 42 RANKING OF KEY PLAYERS IN THE MARKET, 2021
     12.9 STARTUP/SME EVALUATION MATRIX METHODOLOGY  AND DEFINITIONS
               FIGURE 43 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE
             12.9.1 PROGRESSIVE COMPANIES
             12.9.2 RESPONSIVE COMPANIES
             12.9.3 DYNAMIC COMPANIES
             12.9.4 STARTING BLOCKS
                       FIGURE 44 LOYALTY MANAGEMENT MARKET (GLOBAL) STARTUP/SME COMPANY EVALUATION MATRIX, 2021

13 COMPANY PROFILES (Page No. - 186)
     13.1 MAJOR PLAYERS
(Business overview, Products offered, Recent developments, Response to COVID-19, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats)*
             13.1.1 EPSILON
                       TABLE 221 EPSILON: BUSINESS OVERVIEW
                       FIGURE 45 EPSILON: COMPANY SNAPSHOT
                       TABLE 222 EPSILON: SOLUTIONS AND SERVICES OFFERED
                       TABLE 223 EPSILON: NEW SOLUTION/SERVICE LAUNCHES
                       TABLE 224 EPSILON: DEALS
             13.1.2 ORACLE
                       TABLE 225 ORACLE: BUSINESS OVERVIEW
                       FIGURE 46 ORACLE: COMPANY SNAPSHOT
                       TABLE 226 ORACLE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 227 ORACLE: NEW SOLUTION/SERVICE LAUNCHES
                       TABLE 228 ORACLE: DEALS
             13.1.3 BRIERLEY+PARTNERS
                       TABLE 229 BRIERLEY+PARTNERS: BUSINESS OVERVIEW
                       TABLE 230 BRIERLEY+PARTNERS: SOLUTIONS AND SERVICES OFFERED
             13.1.4 BOND BRAND LOYALTY
                       TABLE 231 BOND BRAND LOYALTY: BUSINESS OVERVIEW
                       TABLE 232 BOND BRAND LOYALTY: SOLUTIONS AND SERVICES OFFERED
                       TABLE 233 BOND BRAND LOYALTY: DEALS
             13.1.5 KOBIE
                       TABLE 234 KOBIE: BUSINESS OVERVIEW
                       TABLE 235 KOBIE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 236 KOBIE: DEALS
             13.1.6 ICF NEXT
                       TABLE 237 ICF NEXT: BUSINESS OVERVIEW
                       FIGURE 47 ICF NEXT: COMPANY SNAPSHOT
                       TABLE 238 ICF NEXT: SOLUTIONS AND SERVICES OFFERED
                       TABLE 239 ICF NEXT: DEALS
             13.1.7 COMARCH
                       TABLE 240 COMARCH: BUSINESS OVERVIEW
                       FIGURE 48 COMARCH: COMPANY SNAPSHOT
                       TABLE 241 COMARCH: SOLUTIONS AND SERVICES OFFERED
                       TABLE 242 COMARCH: NEW SOLUTION/SERVICE LAUNCHES
             13.1.8 JAKALA
                       TABLE 243 JAKALA: BUSINESS OVERVIEW
                       TABLE 244 JAKALA: SOLUTIONS AND SERVICES OFFERED
                       TABLE 245 JAKALA: DEALS
             13.1.9 CAPILLARY
                       TABLE 246 CAPILLARY: BUSINESS OVERVIEW
                       TABLE 247 CAPILLARY: SOLUTIONS AND SERVICES OFFERED
                       TABLE 248 CAPILLARY: NEW SOLUTION/SERVICE LAUNCHES
                       TABLE 249 CAPILLARY: DEALS
             13.1.10 MERKLE
                       TABLE 250 MERKLE: BUSINESS OVERVIEW
                       TABLE 251 MERKLE: SOLUTIONS AND SERVICES OFFERED
                       TABLE 252 MERKLE: NEW SOLUTION/SERVICE LAUNCHES
             13.1.11 PK
                       TABLE 253 PK: BUSINESS OVERVIEW
                       TABLE 254 PK: SOLUTIONS AND SERVICES OFFERED
                       TABLE 255 PK: DEALS
             13.1.12 MARITZ MOTIVATION
                       TABLE 256 MARITZ MOTIVATION: BUSINESS OVERVIEW
                       TABLE 257 MARITZ MOTIVATION: SOLUTIONS AND SERVICES OFFERED
             13.1.13 CHEETAH DIGITAL
                       TABLE 258 CHEETAH DIGITAL: BUSINESS OVERVIEW
                       TABLE 259 CHEETAH DIGITAL: SOLUTIONS AND SERVICES OFFERED
     13.2 SMES/START-UP PLAYERS
             13.2.1 ANNEX CLOUD
             13.2.2 APEX LOYALTY
             13.2.3 FIVESTARS
             13.2.4 KANGAROO
             13.2.5 SMILE.IO
             13.2.6 SESSIONM
             13.2.7 LOYALTY LION
             13.2.8 SAILPLAY
             13.2.9 YOTPO
             13.2.10 ZINRELO
             13.2.11 PUNCHH
             13.2.12 CLARUS COMMERCE
             13.2.13 PREFERRED PATRON
             13.2.14 LOOPYLOYALTY
             13.2.15 PAYSTONE

*Details on Business overview, Products offered, Recent developments, Response to COVID-19, MNM view, Key strengths/Right to win, Strategic choices made, and Weaknesses and competitive threats not be captured in case of unlisted companies.

14 APPENDIX (Page No. - 221)
     14.1 ADJACENT/RELATED MARKET
             14.1.1 LIMITATIONS
             14.1.2 CUSTOMER EXPERIENCE MANAGEMENT MARKET
                       14.1.2.1 Market definition
                       14.1.2.2 Market overview
                       14.1.2.3 Customer experience management market, by component
                                   TABLE 260 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY COMPONENT,  2015–2020 (USD MILLION)
                                   TABLE 261 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY COMPONENT,  2021–2026 (USD MILLION)
                       14.1.2.4 Customer experience management market, by deployment type
                                   TABLE 262 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2015–2020 (USD MILLION)
                                   TABLE 263 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE,  2021–2026 (USD MILLION)
                       14.1.2.5 Customer experience management market, by organization size
                                   TABLE 264 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2015–2020 (USD MILLION)
                                   TABLE 265 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
                       14.1.2.6 Customer experience management market, by vertical
                                   TABLE 266 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)
                                   TABLE 267 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)
                       14.1.2.7 Customer experience management market, by region
                                   TABLE 268 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                                   TABLE 269 CUSTOMER EXPERIENCE MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
             14.1.3 SOCIAL MEDIA ANALYTICS MARKET
                       14.1.3.1 Market definition
                       14.1.3.2 Market overview
                       14.1.3.3 Social media analytics market, by component
                                   TABLE 270 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)
                                   TABLE 271 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)
                       14.1.3.4 Social media analytics market, by application
                                   TABLE 272 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2020 (USD MILLION)
                                   TABLE 273 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION)
                       14.1.3.5 Social media analytics market, by deployment mode
                                   TABLE 274 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)
                                   TABLE 275 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)
                       14.1.3.6 Social media analytics market, by organization size
                                   TABLE 276 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)
                                   TABLE 277 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)
                       14.1.3.7 Social media analytics market, by industry vertical
                                   TABLE 278 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
                                   TABLE 279 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2021–2026 (USD MILLION)
                       14.1.3.8 Social media analytics market, by industry vertical
                                   TABLE 280 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)
                                   TABLE 281 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)
             14.1.4 CUSTOMER ANALYTICS MARKET
                       14.1.4.1 Market definition
                       14.1.4.2 Market overview
                       14.1.4.3 Customer analytics market, by component
                                   TABLE 282 CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
                                   TABLE 283 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
                                   TABLE 284 SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
                       14.1.4.4 Customer analytics market, by deployment mode
                                   TABLE 285 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
                       14.1.4.5 Customer analytics market, by organization size
                                   TABLE 286 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
                       14.1.4.6 Customer analytics market, by application
                                   TABLE 287 CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
                       14.1.4.7 Customer analytics market, by data source
                                   TABLE 288 CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
                       14.1.4.8 Customer analytics market, by industry vertical
                                   TABLE 289 CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
                       14.1.4.9 Customer analytics market, by region
                                   TABLE 290 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
     14.2 DISCUSSION GUIDE
     14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL
     14.4 AVAILABLE CUSTOMIZATIONS
     14.5 RELATED REPORTS
     14.6 AUTHOR DETAILS

The study involved 4 major activities to estimate the current market size of the global loyalty management market. Exhaustive secondary research was done to collect information on the market, peer market, and parent market. The next step was to validate these findings, assumptions, and sizing with the industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments of the loyalty management market.

Secondary Research

The market for companies offering loyalty management for different verticals was estimated and projected based on the secondary data made available through paid and unpaid sources and by analyzing their product portfolios in the ecosystem of the loyalty management market. It also involved rating the products of companies based on their performance and quality. In the secondary research process, various sources were referred to for identifying and collecting information for this study on the market. The secondary sources included annual reports, press releases & investor presentations of companies, white papers, journals, and certified publications and articles by recognized authors, directories, and databases.

Secondary research was mainly used to obtain key information about the supply chain of the market, the total pool of key players, market classification, segmentation according to industry trends to the bottommost level, regional markets, and key developments from both, market and technology-oriented perspectives that were further validated by primary sources.

Primary Research

In the primary research process, various sources from both the supply and demand sides were interviewed to obtain qualitative and quantitative information for this report. The primary sources from the supply side included industry experts such as Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), Chief Operating Officers (COOs), Vice Presidents (VPs), Managing Directors (MDs), technology & innovation directors, and related key executives from different key companies and organizations operating in the loyalty management market.

Loyalty Management Market  Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches were used to estimate and validate the size of the loyalty management market and various other dependent markets. The research methodology used to estimate the market size included the key players in the market identified through secondary research and their revenue contribution in the respective regions determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews of industry leaders such as CEOs, VPs, directors, and marketing executives of leading companies for key insights. All percentage splits and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data was consolidated and enhanced with detailed inputs and analysis from MarketsandMarkets.

The following figure provides an illustrative representation of the overall market size estimation process employed for this study:

Loyalty Management Market: Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the loyalty management market and various other dependent submarkets in the overall market.

In the top-down approach, the estimation of the loyalty management market was prepared from the global spend on customer experience technologies. The spending across key verticals, including IT and telecom, BFSI, retail, healthcare, automotive, travel and hospitality, media and entertainment, public sector, and other verticals, has been considered. The penetration of software and services in the loyalty management space was estimated through secondary sources, in-house research databases, and primary interviews. The loyalty management area was studied and analyzed for its regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. These market numbers were further triangulated with the existing MarketsandMarkets repository for validation.

The bottom-up procedure was employed to arrive at the overall size of the loyalty management market from the revenues of key players (companies) and their market shares. The calculation was done based on estimations and by verifying key companies’ revenue through extensive primary interviews. Calculations based on the revenues of the key companies identified in the market led to the overall market size. The overall market size was used in the top-down procedure to estimate the size of other individual segments (component, delivery mode, deployment type, user type, and region) via the percentage splits of the market’s segments from secondary and primary research.

Data Triangulation

With data triangulation and validation through primary interviews, the exact value of the overall parent market size was determined and confirmed using this study. The overall market size was then used in the top-down procedure to estimate the size of the other individual markets via percentage splits of the market segmentation.

Report Objectives

  • To determine and forecast the size of the loyalty management market based on component, deployment type, organization size, operator, vertical, and region during the forecast period from 2021 to 2026
  • To forecast the size of the market segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Latin America, and the Middle East and Africa (MEA)
  • To provide detailed information regarding the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market
  • To analyze each submarket with respect to the individual growth trends, prospects, and contributions to the total loyalty management market
  • To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the market
  • To profile the key market players comprising top vendors and startups, provide comparative analysis based on business overviews, regional presence, product offerings, business strategies, and key financials, and to illustrate the market’s competitive landscape
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market

Available Customizations

Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)
  • Additional country-level analysis of loyalty management market
Report Code
TC 3881
Published ON
Jan, 2022
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