HOME Research Insight New Product Launches, and Expansions are some of the Significant Strategies Embraced by the Market players to Accomplish Development in the NaaS market.



New Product Launches, and Expansions are some of the Significant Strategies Embraced by the Market players to Accomplish Development in the NaaS market.


Accelerated adoption of cloud services among large & small enterprises, Wide Area Network (WAN)  connectivity becoming the performance bottleneck, and service providers’ drive to get away  from low margin commodity services to value-added services are driving the global Network-as-a-Service (NaaS) market, with a projected CAGR of 48.47% during the forecast period.

The NaaS market is lucrative for solution providers. An exponential growth is projected in this market, with an evolving trend for various NaaS technologies in Asia-Pacific (APAC) and other emerging economies across the world. However, factors such as lack of standardization in the NaaS technology for Internet work interoperability and portability limit the market growth.  

Various vendors prevailing in the market space include Cisco Systems (U.S.), Juniper Networks Inc. (U.S.), IBM Corporation (U.S.), NEC Corporation (Japan), VMware (U.S.), Aryaka Networks (U.S.), AT&T (U.S.), Alcatel Lucent (U.S.), Brocade Communication Systems, INC. (U.S.), and Ciena Corporation (U.S.). Players in this market have embraced different strategies to extend their worldwide presence and expand their market shares. Partnerships, collaborations, acquisitions, new product launches, and expansions are some of the significant strategies embraced by the market players to accomplish development in the NaaS market.

Technological giants, such as IBM, Cisco Systems, and Juniper have created various NaaS products for an enormous growth potential in this market. These players have adopted various growth strategies, such as mergers & acquisitions and new product launches. Partnerships, agreements, and collaborations have been a major strategical trend, accounting for a share of 48.4% of all the growth strategies adopted by the major market players. For instance, in May 2015, IBM Research and Semtech partnered for a new technology based on Low-Power, Wide-Area Networks (LPWANs) that offers significant advantages over cellular networks and Wi-Fi, for providing Machine-to-Machine (M2M) communications. Among product launches, which also accounted for a major share of market strategy. In January 2016, Aryaka announced the launch of SD-WAN ULTRA, a fully-integrated cloud-based SD-WAN, along with WAN optimization and Cloud Acceleration, which will enhance the application performance and reduce the complexities in network operations at branch offices. The market players are focusing on entering new markets, by launching technologically-advanced and innovative NaaS solutions & services in the existing, as well as, emerging markets. IBM and Cisco Systems are some of the leading market players who have adopted this strategy to develop their businesses.

Related Reports:

Network-as-a-Service Market by Component, Application (Bandwidth on Demand (BoD), Network Function Virtualization (NFV), V-CPE, Integrated Network Security as a Services), Type, Vertical, and Region - Global Forecast to 2021

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