HOME Research Insight Key Strategies Adopted by the Industry Players to Achieve Growth in the Polyolefines Market between 2012 and 2016



Key Strategies Adopted by the Industry Players to Achieve Growth in the Polyolefines Market between 2012 and 2016


New product launches, expansions, collaborations, & investments, and acquisitions, agreements, & technology transfers were the key strategies adopted by the industry players to achieve growth in the PO market between 2012 and 2016. Increasing industrial and technological advancements, as well as the demand for efficient plastic products with excellent physical properties such as strength, flexibility, and heat resistance encouraged various end-use industries to focus on PO, thus leading to a rise in its demand. Some of the key players, such as Sinopec Corp. (China), LyondellBasell Industries Holdings B.V. (Netherlands), ExxonMobil Corporation (U.S.), and The Dow Chemical Company (U.S.) have adopted these strategies to develop their businesses, globally.

The Dow Chemical Company is the leading player of the PE market. The company, as a major chemical manufacturer, aims to strengthen its market position and become one of the most innovative companies in the world. As part of its growth strategy, the company entered into new product launches, expansions, and agreements to develop its PE market. The company focuses primarily in North America and Asia-Pacific to develop its PE market and generate revenues. In addition, it is expanding its foothold in Latin America and the Middle East & Africa. The company has many registered patents owing to its extensive R&D efforts. It has strengthened its distribution network by establishing strong relationship with suppliers and distributors.

Sinopec Corp. is Chinas second-largest crude oil producer and the largest PP producer worldwide. It is operating with a total capacity of 5.5 million tons per annum (tpa) of PP as of August 2016. It also has capacity of 5.7 million tpa for PE products. As a part of its business strategy, Sinopec Corp. focuses on expanding its production capacities to meet the future demand for PO. The company focuses on high-quality products by employing the latest state-of–the-art technology and continuously improving the efficiency of its operations.

Apart from the abovementioned market players, LyondellBasell Industries Holdings B.V. (Netherlands), ExxonMobil Corporation (U.S.), SABIC (Saudi Arabia), Braskem (Brazil), and CNPC (China) are the important players in the PO market.

Related Reports:

Polyolefins Market by Type (Polethylene, Polypropylene, and Functional Polyolefins, Application (Film & Sheet, Injection Molding, Blow Molding, Fibers & Raffia), and Region - Global Forecasts to 2021

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