HOME Research Insight Real-Time Location Systems (RTLS) Market Leadership Article – AeroScout and Zebra Technologies



Real-Time Location Systems (RTLS) Market Leadership Article – AeroScout and Zebra Technologies


Real-Time Location Systems is a growing market with huge potential to revolutionize many industries such as healthcare, manufacturing, logistics, retail, government, defense, and many more. RTLS solutions allow enterprises to track their assets with real-time visibility to ensure high operational efficiency and improved staff productivity. The escalating applications of RTLS in diverse industries present numerous growth opportunities for existing RTLS vendors as well as for new start-ups.

Presently, AeroScout (U.S.) and Zebra Technologies (U.S.) are the two major companies contributing to the largest share of the global Real-Time Location Systems market. Their market leadership in the global RTLS market is dedicated mainly to their high expertise, breakthrough technological advanced solutions, wide range product portfolio, and the presence of a strong distribution network in amongst all geographies. Some of the other major companies operating in this market include TeleTracking Technologies (U.S.), Savi Technology (U.S.), Awarepoint (U.S.), Ubisense (U.K.), Identec Solutions (Austria), Versus Technology (U.S.), EKAHAU (U.S.), and Centrak (U.S.), among many others.

Zebra Technologies was founded in 1969 and it went public in 1991. Zebra Technologies is considered as an innovative company in the global RTLS market with technologically advanced and reliable RTLS solutions. The company also has a broad product portfolio of barcode, kiosk, receipt, and RFID printers as well as supplies. Zebra Technologies acquired WhereNet (U.S.), a provider of active RFID wireless products for $126 million in 2007 to capture the market opportunities presented by the growing RTLS market. The company has been playing a significant role in the development of these solutions and increasing the market acceptance of RTLS solutions worldwide. The company focuses on providing RTLS solutions that align with the standards to ensure interoperability. Zebra Technologies also played an important role in securing the IEEE 802.15.4f and ISO 24730-61 certification for the UWB technology. Also, WhereNet technology was the first multimedia RTLS system that incorporates the open standard of ISO/IEC 24730-2 with IEEE802.11a. As of now, the company operates in the U.S., the U.K., The Netherlands, and China. All of the company’s design and manufacturing sites are ISO 9001 certified. The company is dedicated towards significant investments with regards to its R&D operations and product development, in order to enhance the customer experience and to gain a strong and long-term position in the market. The company also follows a strategy of new product introductions, and expansion of go-to-market channels. Zebra Technologies, currently, is also using retail as an important strategy for penetrating into the existing markets further.

The company utilizes WhereNet, Wi-Fi, and UWB technologies in its product offerings. The company believes that these three technologies are expected to have a high growth in the upcoming future, and among these, UWB technology is estimated to grow at a tremendous growth rate mainly due to advantages offered such as high location accuracy and long battery life, especially in indoor environments. Recently, Zebra Technologies shipped its one millionth RTLS tag. The major verticals served by the company include healthcare, industrial, logistics, manufacturing, and the government; however, the company is also focused on new potential markets for RTLS solutions including sports, retail, and livestock management.

AeroScout (U.S.) was founded in 1999, and since June 2012, it is operating as a subsidiary of Stanley Black & Decker. The company was acquired by Stanley Healthcare Solutions, a division of Stanley Black & Decker, to utilize AeroScout’s RTLS solutions portfolio in order to accelerate the growth of industrial and security offerings of Stanley Black & Decker. AeroScout invented the first Wi-Fi-based Active RFID tag for real-time tracking of assets. Presently, the company has installed its RTLS solutions in more than 1,000 locations, including healthcare, manufacturing, logistics, mining, and other industries. The company also partnered with many service providers, including Cisco Systems (U.S.), Accenture (U.S.), Emerson (U.S.), NEC (Japan), and HP (U.S.) to offer advanced and customized RTLS solutions to extend its global reach. The company mainly uses Wi-Fi in its RTLS solutions, as this is expected to be the fastest growing segment mainly due to the increasing Wi-Fi footprint, especially in the healthcare sector. However, the company also employs other technologies such as Ultrasound, GPS, Ultra Wideband, and Passive RFID technology in hybrid solutions to provide individualized RTLS solutions based on specific customer requirements. The company makes a significant investment in making sure that its solutions are complete for its customer’s needs and it delivers significant return on investment for those customers. In addition, AeroScout (U.S.) stands out as the only company in the global RTLS market whose Location Based Services (LBS) and RFID technology has been embedded by Intel in their Intel Core vPro processor family.

In the Real-Time Location Systems’ ecosystem, the wide product & services portfolio, overall market revenue, enriching experience, and the technological innovations related to the field of RTLS technology are some of the major factors responsible for the growth of these two companies. These companies are poised to retain the ‘market leader’ position in the near future. The recent advancement in RTLS solutions, declining tags’ prices, and the escalating market applications are further expected to fuel the demand of RTLS solutions worldwide.

Related Reports:

Real Time Location Systems (RTLS) Market by Product (Tags, Sensors, Software), Technology (Wi-Fi, RFID, Infrared, Ultrasound, UWB, Zigbee), Application, Industry Vertical (Healthcare, Logistics, Manufacturing, Retail) & Geography 2013 - 2020

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