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Real-Time Location Systems (RTLS) Market Leadership Article – AeroScout and Zebra Technologies
Real-Time Location Systems is a growing market with huge potential to revolutionize many industries such as healthcare, manufacturing, logistics, retail, government, defense, and many more. RTLS solutions allow enterprises to track their assets with real-time visibility to ensure high operational efficiency and improved staff productivity. The escalating applications of RTLS in diverse industries present numerous growth opportunities for existing RTLS vendors as well as for new start-ups.
The rising demand and adoption of RTLS in the emerging markets have encouraged the companies to adopt the strategy of new product launches and development. The market players are also focusing on partnerships, agreements, and collaborations to enter into new markets by launching technologically advanced and innovative RTLS solutions in both the existing and emerging markets. Companies such as Zebra Technologies Corp. (U.S.) and Impinj, Inc. (U.S.) have adopted new product development and launch as their main strategy, whereas STANLEY Healthcare (U.S.) and Ubisense Group plc. (U.K.) have adopted partnerships and collaborations as their main strategy.
Zebra Technologies Corp. (U.S.) and STANLEY Healthcare (U.S.) are the two major players in the RTLS market. STANLEY Healthcare significantly invested to acquire Aeroscout, Inc. In 2012, the company acquired Aeroscout, Inc., the market leader in real-time location systems (RTLS) for healthcare and industrial customers, to establish itself in the RTLS market and to develop RTLS-based products. The company has partnered with various industry leaders such as International Business Machines (IBM) Corp. (U.S.), Intel Corp. (U.S.), Rauland-Borg Corp. (U.S.), and Critical Alert Systems (U.S.), among others for research and development in RTLS. The company’s product offerings are being used by several companies. For example, Intel used Aeroscout’s RTLS technology and implemented it in its next-generation processor for providing the RTLS benefits to its customers.
On the other hand, the biggest strength of Zebra Technologies Corp. (U.S.) is its penetration into wide application areas. The company acquired the enterprise business of Motorola Solutions, Inc. (U.S.) for USD 3.45 billion in 2014. Zebra adopted new product development and launch as its main strategy providing application-specific solutions. The company has a diversified product portfolio with different applications and covers verticals such as manufacturing, transportation and logistics, retail, and many more, which would further lead to increase in revenue generation in the future. The company has been involved in developing customized real time locating solutions for end-customers which enables strong customer satisfaction.
Real-Time Locating Systems (RTLS) Market by Offering (Hardware, Software, and Service), Technology (RFID, W-Fi, UWB, BLE, Infrared), Application (Inventory & Asset - Tracking & Management), Vertical, and Geography - Global Forecast to 2022
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