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Market Leadership - Smart Irrigation Market


Smart irrigation is also called as technology-oriented irrigation or precision irrigation. Application of technology and tools in irrigation has led to the minimized use of water for irrigating the same land and enhanced productivity of the land and yield. It involves the use of various technologies such as weather-based controllers, rain sensor, temperature sensor, network elements, water meter, sensor-based controller, and others.

The smart irrigation market is currently at its later introductory phase and is expected to grow further because of the increasing role of technology in irrigation in the coming future.

Rain Bird Corporation is one of the leading manufacturers and suppliers of irrigation products and services. The company operates in five business segments, namely, golf, agriculture, residential contractor, consumer, and commercial. The company offers wide range of irrigation products for farms, golf courses, sports arenas, commercial developments, and homes.

The company is strongly focused on its R&D activities and new product development as key strategies. The company has one of the largest in-house irrigation testing centres in the world. For instance, in November 2015, it launched the upgraded “IQ Platform’, with smartphone connectivity features. It works as mobile compatible water management tools.

The Toro Company (U.S.) is engaged in the designing, manufacturing, and marketing of lawn maintenance equipment, professional turf maintenance, irrigation, landscaping, residential yard usage, snow removal, and others. The Toro Company has three operational business segments, namely, professional, residential, and distribution. The company offers micro irrigation products through its professional and residential business segments.

The key strategy of The Toro Company is product innovation and quality enhancement through research and engineering and expansion. Using its Voice of the Customer tool, the company spent USD 73.6 million for R&D in 2015. For instance, in February 2015, it launched STEALTH series kit for golf sprinklers to enhance the quality of golf field. In February 2015 The Toro Company’s equipment dealer C&O Equipment Company (U.S.) expanded its network in various locations at Texas for offering a full range of Toro Company’s products such as concrete & masonry equipment, walk-behind trenchers, and others.

Related Reports:

Smart Irrigation Market by Irrigation Controller (Weather-Based Controllers and Sensor-Based Controllers), Hardware and Network Components, Application, and Geography - Global Forecast to 2022

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