HOME Research Insight Partnerships, Agreements, Collaborations, Joint Ventures, Mergers, Acquisitions, Expansions, and New Product Launches are some of the Major Strategies Adopted by Video-as-a-Service (VaaS) Market



Partnerships, Agreements, Collaborations, Joint Ventures, Mergers, Acquisitions, Expansions, and New Product Launches are some of the Major Strategies Adopted by Video-as-a-Service (VaaS) Market


Bring Your Own Device (BYOD) and rising adoption of cloud services are the upcoming trends that helps users to access business applications and corporate data from anywhere, using their mobile devices. These trends lead to a requirement for desktop and application virtualization. Today, companies are largely adopting BYOD to provide flexibility and mobility to their employees and customers. Such enterprises are massively dependent on the cloud infrastructure to provide their employees device-independent, anytime anywhere access to corporate IT. So, there is a massive need for cloud-based desktop and application virtualization. Huge investments are predicted in the Video-as-a-Service (VaaS) market in the near future.

The market comprises a large number of vendors providing tailored VaaS  such as Cisco Systems (U.S.), Interoute Communication Limited (U.K.), Polycom, Inc. (U.S.), Adobe Systems (U.S.), Huawei Technologies (China), Avaya, Inc. (U.S.), Vidyo (U.S.), BlueJeans Network (U.S.), Applied Global Technologies (U.S.), and AVI-SPL (U.S.). Players in this market have adopted various strategies to expand their global presence and increase their market shares. Partnerships, agreements, collaborations, joint ventures, mergers, acquisitions, expansions, and new product launches are some of the major strategies adopted by market players to achieve growth in the VaaS market.

Cisco Systems acquired 1 Mainstream, one of the leading providers of cloud-based video platform to enhance investments in its Infinite cloud video conferencing solutions. Cisco also launched Cisco Spark, which is simple, affordable supreme quality video conferencing that assist in resolving problems related to video connection. Interoute acquired Easynet, one of the leading providers of managed services who also deliver unified communications solutions, to expand its networked cloud and communications services to national and multinational enterprises across the world. Interoute has also launched its second Virtual Data Center (VDC) in Germany. VDC along with hosting data and application will be integrated with Interoute’s advanced private and public networking capability to meet the growing customer demand for a secure cloud enterprise grade cloud. Polycom launched Real Presence cloud to extend its Realpresence Suite by providing mobile friendly and easy to use cloud video collaboration services for the vendors. Realpresence extends users capabilities to collaborate by using a variety of methods, including Web browsers.

Huawei Technologies entered into a strategic alliance with Intel for providing cloud computing services to global telecom service providers. This alliance would assist both the companies to expand their share in cloud market and enhance their offerings in video conferencing supported on cloud. Avaya and HP announced a multi-year agreement to offer cloud-based unified communication and contact center technology and management solutions for the enterprises. This partnership is expected to assist both the companies to enhance their customer base in Small and Medium Enterprises (SMEs) by providing them with bespoke VaaS solutions. Vidyo partnered with ViTel Net to provide cloud-based video integrated with telehealth solutions for the healthcare verticals. The combined solutions include environment-specific endpoints with the integration of telemetry peripherals, scheduling, rapidly customizable workflows, PACS imaging, and EHR integration. The Players’ Tribune and Blue Jeans Network partnered to craft new video and multimedia content. Jeter’s site will use the company’s new “Primetime” technology in its site to provide interactive video events for athletes and fans who visit the site.

The global VaaS market is expected to grow from USD 390.3 Million in 2016 to USD 1,587.4 Million by 2021, at a Compound Annual Growth Rate (CAGR) of 32.4%.

Related Reports:

Video-as-a-Service Market by Platform (Application management, Devices Management, Network Management), by Services (Broadcasting Video Communication, Video Conferencing, Video Content Management, Real-Time Video Monitoring) - Global Forecast to 2021

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