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Mobile Commerce
By: marketsandmarkets.com
Publishing Date:
March 2012
Report Code:
BFS 1005
Mobile commerce or m-commerce builds on the automated progression made by electronic or e-commerce. Over 3 billion mobile phones are currently in use across the globe, and several developed nations already have a mobile penetration exceeding 90%. M-commerce can command a significantly greater penetration than e-commerce as it has the potential to make interaction available to a wider audience. It also presents a greater opportunity for personalized relationships between businesses and consumers.
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