HOME Top Market Reports Automotive Robotics Market by Type (Articulated, Cartesian, SCARA, Cylindrical), Component (Controller, Robotic Arm, End Effector, Sensors, Drive), Application (Welding, Painting, Cutting, Material Handling), and Region - Global Forecast to 2021

Automotive Robotics Market by Type (Articulated, Cartesian, SCARA, Cylindrical), Component (Controller, Robotic Arm, End Effector, Sensors, Drive), Application (Welding, Painting, Cutting, Material Handling), and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: January 2017
Report Code: AT 4915

 

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The global automotive robotics market, in terms of value, is projected to grow at a CAGR of 10.74% from 2016 to 2021. The market is estimated to be USD 5.07 Billion in 2016, and is projected to reach USD 8.44 Billion by 2021. In this study, 2015 has been considered the base year, and 2016 to 2021 the forecast period, for estimating the market size of the global automotive robotics market.

The market report analyzes and forecasts (2016 to 2021) the market size, in terms of volume (units) and value (USD million), of the global automotive robotics market. The report segments the global automotive robotics market and forecasts its size, by volume and value, on the basis of region (Asia-Pacific, Europe, North America, and Rest of the World (RoW). It provides a detailed analysis of various forces acting on the market (drivers, restraints, opportunities, and challenges). It also segments the global market and forecasts its size, by volume and value, on the basis of product type such as Articulated, Cartesian, SCARA, Cylindrical, and others. Additionally, it segments the market and forecasts its size, by volume and value, on the basis of component such as Controller, Robotic Arm, End Effector, Drive, and Sensors. Moreover, the report segments the market on basis of application such as welding, painting, cutting, material handling, palletizing & packaging, and assembly/disassembly. The report strategically profiles key players and comprehensively analyzes their market shares and core competencies. It also tracks and analyzes competitive developments such as joint ventures, mergers and acquisitions, new product launches, expansions, and other activities carried out by key industry participants.

The research methodology used in the report involves various secondary sources such as Robotic Industries Association (RIA), and International Federation of Robotics (IFR), and paid databases and directories. Experts from related industries and suppliers have been interviewed to understand the future trends of the automotive robotics market. The top-down approach has been used to estimate and validate the size of the global market. The market size, by value, is derived by identifying the country-wise production volumes and analyzing the demand trends.

The figure given below illustrates the break-up of the profile of industry experts who participated in primary discussions.

Automotive Robotics Market

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the automotive robotics industry consists of manufacturers such as ABB Ltd (Switzerland), KUKA AG (Germany), and Yaskawa Electric Corporation (Japan), industry associations such as the Robotic Industries Association (RIA), and World Robot Conference (WRC), and regional automobile associations such as China Robot Industry Alliance (CRIA), and German Roboteers Association (GRA).

Target Audience

  • Manufacturers of automotive robotics
  • Integrators of automotive robotics
  • Industry associations
  • Automotive OEM’s
  • Tier 1 and Tier 2 Suppliers
  • Private equity firms

Scope of the Report

  • By Product Type
    • Articulated Robots
    • Cartesian Robots
    • Cylindrical Robots
    • SCARA Robots
    • Others
  • By Component
    • Controller
    • Robotics Arm
    • End Effector
    • Drive
    • Sensor
  • By Application
    • Primary Manufacturing Process Robots
      • Welding
      • Painting
      • Cutting
    • Secondary Manufacturing Process Robots
      • Material Handling, Palletizing & Packaging
      • Assembly/Disassembly
  • By Region
    • North America
    • Europe
    • Asia Pacific
    • RoW

Available Customizations

MarketsandMarkets offers the following customizations for this market report:

  • Detailed analysis and profiling of additional regions(up to 3)
  • Detailed analysis and profiling of additional market players (up to 3)

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Automotive Robotics Market Segmentation
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
    2.3 Data From Secondary Sources
    2.4 Primary Data
           2.4.1 Sampling Techniques & Data Collection Methods
           2.4.2 Primary Participants
    2.5 Factor Analysis
           2.5.1 Introduction
           2.5.2 Demand Side Analysis
                    2.5.2.1 Vehicle Production Increasing in Developing Countries
                    2.5.2.2 Wage Inflation
           2.5.3 Supply Side Analysis
           2.5.4 Influence of Other Factors
    2.6 Market Size Estimation
    2.7 Data Triangulation
    2.8 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Opportunities in the Global Automotive Robotics Market
    4.2 Global Automotive Robotics Market, By Region, 2016-2021
    4.3 Global Automotive Robotics Market, By Type, 2016-2021
    4.4 Global Automotive Robotics Market, By Component, 2016-2021
    4.5 Global Automotive Robotics Market, By Application 2016-2021
    4.6 Automotive Robots Lifecycle Analysis: Rise in Demand for Automotive Robots in Emerging Economies Such as Asia-Pacific

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Global Automotive Robotics Market Segmentation: By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Rising Vehicle Production
                    5.3.1.2 Enhancing Cost Competitiveness Through Automation in Developed Countries
                    5.3.1.3 Wage Inflation
           5.3.2 Restraints
                    5.3.2.1 High Penetration of Robotics in Automotive Industry
                    5.3.2.2 Perception: Automation Pushes Unemployment
           5.3.3 Opportunities
                    5.3.3.1 Productivity Optimization
                    5.3.3.2 Industrie 4.0 and Made in China 2025 Industrial Plans
                    5.3.3.3 Low Robot Density in Chinese Automotive Industry
           5.3.4 Challenges
                    5.3.4.1 Significant Initial Investment
                    5.3.4.2 Sluggish Growth in the Us Automotive Industry
    5.4 Porter’s Five Forces Analysis
           5.4.1 Threat of New Entrants
                    5.4.1.1 Capital Intensive
                    5.4.1.2 Technical Sophistication
           5.4.2 Threat of Substitutes
                    5.4.2.1 Skilled Labor
           5.4.3 Bargaining Power of Buyers
                    5.4.3.1 Large Orders
           5.4.4 Bargaining Power of Suppliers
                    5.4.4.1 Technological Offering
                    5.4.4.2 Innovation
           5.4.5 Intensity of Competitive Rivalry
                    5.4.5.1 Highly Competitive
                    5.4.5.2 Domestic Players
    5.5 Artificial Intelligence in Automotive Robotics
    5.6 Impact of Industry 4.0

6 Global Automotive Robotics Market, By Type (Page No. - 45)
    6.1 Introduction
    6.2 Articulated Robots
    6.3 Cartesian Robots
    6.4 Cylindrical Robots
    6.5 Scara Robots
    6.6 Other Type of Robots

7 Automotive Robotics Market, By Component (Page No. - 56)
    7.1 Introduction
           7.1.1 Controllers
           7.1.2 Robotics Arm
           7.1.3 End Effector
           7.1.4 Automotive Robotics Drive
           7.1.5 Automotive Robotic Sensor

8 Global Automotive Robotics Market, By Application (Page No. - 64)
    8.1 Introduction
    8.2 Global Automotive Robotics Market, By Application
           8.2.1 Global Primary Application Type Market
                    8.2.1.1 Global Welding Application Market
                    8.2.1.2 Global Painting Application Market
                    8.2.1.3 Global Cutting Application Market
           8.2.2 Global Secondary Application Type Market
                    8.2.2.1 Global Material Handling, Palletizing & Packaging Application Market
                    8.2.2.2 Global Assembly/Disassembly Application Market

9 Global Automotive Robotics Market, By Region (Page No. - 74)
    9.1 Introduction
    9.2 Asia-Pacific
           9.2.1 By Country
           9.2.2 China
           9.2.3 Japan
           9.2.4 South Korea
           9.2.5 India
           9.2.6 Others (Asia-Pacific)
    9.3 Europe
           9.3.1 By Country
           9.3.2 Germany
           9.3.3 U.K.
           9.3.4 France
           9.3.5 Italy
           9.3.6 Others (Europe)
    9.4 North America
           9.4.1 By Country
           9.4.2 U.S.
           9.4.3 Mexico
           9.4.4 Canada
    9.5 RoW
           9.5.1 By Country
           9.5.2 Brazil
           9.5.3 Others

10 Competitive Landscape (Page No. - 98)
     10.1 Overview
     10.2 Market Ranking Analysis: Automotive Robotics Market
     10.3 Supply Contracts/Agreements/Partnerships
     10.4 New Product Launches
     10.5 Expansions and Merges/Acquisitions

11 Company Profiles (Page No. - 105)
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
     11.1 ABB Ltd.
     11.2 Kuka AG
     11.3 Fanuc Corporation
     11.4 Yaskawa Electric Corporation
     11.5 Kawasaki Heavy Industries
     11.6 Denso Wave Incorporated
     11.7 Comau SPA
     11.8 Nachi-Fujikoshi Corp.
     11.9 Rockwell Automation, Inc.
     11.10 Seiko Epson Corporation

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 131)
     12.1 Key Insights of Industry Experts
     12.2 Discussion Guide
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Available Customizations
             12.4.1 Company Information
     12.5 Related Reports
     12.6 Author Details


List of Tables (86 Tables)

Table 1 Global Automotive Robotics Market Size, By Type, 2014–2021 (‘000 Units)
Table 2 Global Automotive Robotics Market Size, By Type, 2014–2021 (USD Million)
Table 3 Articulated Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 4 Articulated Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 5 Cartesian Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 6 Cartesian Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 7 Cylindrical Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 8 Cylindrical Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 9 Scara Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 10 Scara Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 11 Other Robot Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 12 Other Robot Type: Global Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 13 Automotive Robotics Market Size, By Component, 2014–2021 (‘000 Units)
Table 14 Automotive Robotics Market Size, By Component, 2014–2021 (USD Million)
Table 15 Automotive Robotics Controller: Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 16 Controller: Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 17 Robotics Arm: Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 18 Robotic Arms: Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 19 End Effector : Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 20 End Effector: Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 21 Automotive Robotics Drive: Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 22 Automotive Robotics Drive: Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 23 Automotive Robotic Sensor : Automotive Robotics Market Size, By Region, 2014–2021 (‘000 Units)
Table 24 Automotive Robotic Sensor: Automotive Robotics Market Size, By Region, 2014–2021 (USD Million)
Table 25 Global Automotive Robotics Market, By Application: 2014-2021 (USD Million)
Table 26 Global Automotive Robotics Market, By Application: 2014-2021 (‘000 Units)
Table 27 Global Primary Application Type Market, By Region: 2014-2021 (USD Million)
Table 28 Global Primary Application Type Market, By Region: 2014-2021 (‘000 Units)
Table 29 Global Primary Application Type Market Size, By Application: 2016-2021 (USD Million)
Table 30 Global Primary Process Robots Market: By Application Type, 2014-2021, (‘000 Units)
Table 31 Global Welding Application Market: By Region, 2014-2021, (USD Million)
Table 32 Global Welding Application Market: By Region, 2014-2021, (‘000 Units)
Table 33 Global Painting Robots Market: By Region, 2014-2021, (USD Million)
Table 34 Global Painting Application Market: By Region, 2014-2021, (‘000 Units)
Table 35 Global Cutting Application Market: By Region, 2014-2021, (USD Million)
Table 36 Global Cutting Application Market: By Region, 2014-2021, (‘000 Units)
Table 37 Global Secondary Processes Market: By Application Type, 2014-2021, (USD Million)
Table 38 Global Secondary Processes Market: By Application Type, 2014-2021, (‘000 Units)
Table 39 Global Material Handling, Palletizing & Packaging Application Market: By Region, 2014-2021, (USD Million)
Table 40 Global Material Handling, Palletizing & Packaging Application Market: By Region, 2014-2021, (‘000 Units)
Table 41 Global Assembly/Disassembly Application Market: By Region, 2014-2021, (USD Million)
Table 42 Global Assembly/Disassembly Application Market: By Region Type, 2014-2021, (‘000 Units)
Table 43 Automotive Robotics Market, By Region, 2014–2021 (‘000 Units)
Table 44 Automotive Robotics Market, By Region, 2014–2021 (USD Million)
Table 45 Asia-Pacific: Automotive Robotics Market, By Country, 2014–2021 (‘000 Units)
Table 46 Asia-Pacific: Automotive Robotics Market, By Country, 2014–2021 (USD Million)
Table 47 China: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 48 China: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 49 Japan: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 50 Japan: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 51 South Korea: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 52 South Korea: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 53 India: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 54 India: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 55 Others (Asia-Pacific): Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 56 Others (Asia-Pacific): Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 57 Europe: Automotive Robotics Market, By Country, 2014–2021 (‘000 Units)
Table 58 Europe: Automotive Robotics Market, By Country, 2014–2021 (USD Million)
Table 59 Germany: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 60 Germany: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 61 U.K.: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 62 U.K.: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 63 France: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 64 France: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 65 Italy: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 66 Italy.: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 67 Others: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 68 Others.: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 69 North America: Automotive Robotics Market, By Country, 2014–2021 (‘000 Units)
Table 70 North America: Automotive Robotics Market, By Country, 2014–2021 (USD Million)
Table 71 U.S.: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 72 U.S.: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 73 Mexico: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 74 Mexico: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 75 Canada: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 76 Canada: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 77 RoW: Automotive Robotics Market, By Country, 2014–2021 (‘000 Units)
Table 78 RoW: Automotive Robotics Market, By Country, 2014–2021 (USD Million)
Table 79 Brazil: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 80 Brazil: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 81 Others: Automotive Robotics Market, By Robot Type, 2014–2021 (‘000 Units)
Table 82 Others: Automotive Robotics Market, By Robot Type, 2014–2021 (USD Million)
Table 83 Automotive Robotics Market Ranking: 2016
Table 84 Supply Contracts, 2013–2016
Table 85 New Product Launch/ Product Development, 2013–2016
Table 86 Expansions and Mergers/Acquisitions, 2013–2016


List of Figures (49 Figures)

Figure 1 Research Design
Figure 2 Research Methodology Model
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 4 Vehicle Production, 2010 & 2015
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Articulated Robots to Be the Largest Contributor to the Global Automotive Robotics Market, (2016-2021)
Figure 7 Welding Application to Be the Largest Contributor to the Global Automotive Robotics Market, By Application Type (2016-2021)
Figure 8 Global Automotive Robotics Market, By Component (2016-2021)
Figure 9 Asia-Pacific Expected to Hold the Largest Share in the Global Automotive Robotics Market, 2021
Figure 10 Rising Vehicle Production & Wage Inflation is Expected to Drive the Global Automotive Robotics Market
Figure 11 Asia-Pacific to Hold the Largest Market for Automotive Robotics Market, 2016-2021
Figure 12 Articulated Robots to Hold the Largest Share in the Global Automotive Robotics Market, By Value
Figure 13 Robotic Controllers is Estimated to Dominate the Market During the Forecast Period, By Value, in the Global Automotive Robotics Market
Figure 14 Primary Application Robots to Hold the Largest Share in the Global Automotive Robotics Market, By Value
Figure 15 Rise in Demand for Automotive Robotics in Emerging Regions, 2016
Figure 16 Global Automotive Robotics Market Segmentation
Figure 17 Rising Vehicle Production is Expected to Drive the Automotive Robotics Market
Figure 18 Porter’s Five Forces Analysis
Figure 19 Articulated Robots are Expected to Hold the Highest Market Share in Terms of Value, 2016 - 2021
Figure 20 Asia-Pacific to Hold the Largest Share (Value) in the Articulated Robotics Market From 2016 - 2021
Figure 21 Cartesian Type: Global Automotive Robotics Market Size, By Region, 2016 - 2021
Figure 22 Asia-Pacific is Expected to Hold the Largest Market Share in Cylindrical Robotic Market, 2016 - 2021
Figure 23 Scara Type: Global Automotive Robotics Market Size, By Region, 2016 - 2021
Figure 24 Other Robot Type: Global Automotive Robotics Market Size, By Region, 2016 - 2021
Figure 25 Automotive Robotics Market, By Component, 2016–2021 (USD Million)
Figure 26 Primary Manufacturing Process Robots: Estimated to Be the Larger Segment in Automotive Robotics Market
Figure 27 Asia-Pacific to Be the Largest Region for Automotive Robotics Market During the Forecast Period
Figure 28 China Estimated to Lead the Asia-Pacific Automotive Robotics Market During the Forecast Period
Figure 29 Germany to Grow at the Fastest Rate in the European Region
Figure 30 U.S. Expected to Dominate the North American Automotive Robotics Market During the Forecast Period
Figure 31 Brazil to Account for the Largest Market Share in the RoW Region, 2016 - 2021
Figure 32 Companies Adopted New Product Launches as Key Growth Strategies From 2013 to 2016
Figure 33 Market Evaluation Framework: New Product Launches Fueled Market Growth From 2013 to 2016
Figure 34 Battle for Market Share: Joint Ventures and Supply Contracts Were the Key Strategy
Figure 35 ABB Ltd. : Company Snapshot
Figure 36 ABB Ltd.: SWOT Analysis
Figure 37 Kuka AG PLC: Company Snapshot
Figure 38 Kuka AG: SWOT Analysis
Figure 39 Fanuc: Company Snapshot
Figure 40 Fanuc Corporation : SWOT Analysis
Figure 41 Yaskawa Electric Corporation: Company Snapshot
Figure 42 Yaskawa Electric : SWOT Analysis
Figure 43 Kawasaki Heavy Industries: Company Snapshot
Figure 44 Kawasaki Heavy Industries : SWOT Analysis
Figure 45 Denso Wave Incorporated: Company Snapshot
Figure 46 Comau SPA : Company Snapshot
Figure 47 Nachi-Fujikoshi Corp.: Company Snapshot
Figure 48 Rockwelll Automation, Inc. : Company Snapshot
Figure 49 Seiko Epson Corporation: Company Snapshot

The global automotive industry is characterized by the ever increasing competition and rising costs especially experienced by OEM’s and component suppliers. To effectively combat the changing dynamics particularly growing labor costs, robotics solutions are being preferred by automotive manufacturers. The global automotive robotics market is estimated to be USD 5.07 billion in 2016, and is projected to reach USD 8.44 billion by 2021. The market, in terms of value, is projected to grow at a CAGR of 10.74% from 2016 to 2021.

The global market has been segmented according to product type such as articulated, Cartesian, SCARA, Cylindrical, and Others. The components identified in the report include Controller, Robotic Arm, End Effector, Drive, and Sensors. Additionally, the report covers the market on application basis such as Welding, Painting, Cutting, Material Handling, Palletizing & Packaging, and Assembly/Disassembly. The articulated robotics segment is estimated to account for the largest market share, in terms of value, in 2016.

The global market has been segmented by component into Controller, Robotic Arm, End Effector, Drive, and Sensors. The controller segment is expected to hold the largest market share, by value, in 2016. A key factor driving the robotic controllers segment is its ability to offer high motion control and faster integration with any additional hardware.

Primarily driven by rising labor cost and continuous increase in vehicle production in the region, Asia-Pacific is estimated to be the largest market for automotive robotics. The Asia-Pacific automotive robotics market, in terms of value, is projected to register the highest CAGR from 2016 to 2021.

Automotive Robotics Market

The global automotive industry is highly penetrated in terms of usage of robotics. Electrical/electronics and metal and machinery industry posted higher growth rates than automotive industry in terms of volume during 2015. As of 2015, around 40% of total installed base of industrial robots are in the automotive industry. Such high concentration of robotics in automotive industry would limit growth potential for robot manufacturers serving primarily to automotive industry.

ABB is one the leading players in global automotive robotics market. The company offers a range of robotic solutions catering to various auto OEMs across the globe. ABB has installed 300,000 robots across 53 destinations of the world. ABB operates in around 100 countries in total. The company has gained the expertise in developing digital technologies that includes digitally connected industrial equipment and systems, with an installation base of more than 70,000 control systems across the world.

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