HOME Top Market Reports Cloud Communication Platform Market by Solution and Service (UCC/UCaaS, WebRTC, VoIP, IVR, API, Reporting and Analytics, and Training and Consulting, Support and Maintenance Service, and Managed Service) - Global Forecast to 2021

Cloud Communication Platform Market by Solution and Service (UCC/UCaaS, WebRTC, VoIP, IVR, API, Reporting and Analytics, and Training and Consulting, Support and Maintenance Service, and Managed Service) - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: February 2016
Report Code: TC 2789

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The global cloud communication market size is projected to grow from 1.36 Billion in 2016 to USD USD 4.45 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 26.8%. The base year considered for this report is 2015 and the forecast period is 2016–2021.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the global cloud communication market, on the basis of solutions, services, organization sizes, verticals, and regions. The report contains an analysis of major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze micro-markets with respect to individual growth trends, future prospects, and their contribution to the market. The report attempts to forecast the market size for 5 regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments including partnerships, acquisitions, new product developments, and R&D activities in the cloud communication market.

The research methodology used to estimate and forecast the cloud communication market begins with data collection through secondary research on key vendors. The sources referred for secondary research include D&B Hoover’s, Bloomberg Businessweek, and Factiva. The vendor offerings are taken into consideration in order to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global cloud communication market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key personnel, such as chief officers (CMOs and CEOs), vice presidents, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of primary profiles is depicted in the below figure:

 Cloud Communication Platform Market

To know about the assumptions considered for the study, download the pdf brochure

The cloud communication market ecosystem comprises cloud communication solutions and service vendors such as 8x8 Inc.(US), Avaya Inc. (US), Cisco System Inc. (US), Twilio Inc. (US), NetFortris Inc. (US), West IP Communications Inc. (US), Telestax Inc. (US), Plivo Inc. (US), CallFire (US) and Nexmo Inc. (US).  These vendors offer strategically innovated cloud communication solutions and services to the end users in various industrial verticals.

Key Target Audience:

  • Cloud solution providers
  • Government agencies
  • System integrators
  • Investors and venture capitalists
  • Cloud service providers
  • Internet application developers and service providers
  • Teleconferencing hardware and software suppliers and service providers
  • Telecommunication service providers

“Study answers several questions for the stakeholders, primarily which market segments to focus in the next 2-5 years for prioritizing the efforts and investments.”

Scope of the Report:

The research report categorizes the cloud communication market to forecast the revenues and analyzes the trends in each of the following subsegments:

By Solution:

  • Unified Communication and Collaboration (UCC/UCaaS)
  • Web Real Time Communication (WebRTC)
  • Interactive Voice Response (IVR)
  • Voice over Internet Protocol (VoIP)
  • Application Programming Interface (API)
  • Reporting and Analytics

By Service:

  • Training and consulting
  • Support and maintenance
  • Managed Services

By Organization Size

  • Large Enterprises
  • Small and Medium Enterprises (SME)

By Vertical:

  • BFSI
  • Healthcare
  • Telecommunication and ITES (IT Enabled Services)
  • Government
  • Retail
  • Travel and hospitality
  • Education
  • Manufacturing
  • Others

By Region:

  • North America
  • Europe
  • APAC
  • MEA
  • Latin America

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the company’s specific requirements. The following customization options are available for the report:

Product Analysis:

Product matrix gives a detailed comparison of product portfolio for each company.

Geographic Analysis:

  • Further breakdown of the North America Cloud Communication market
  • Further breakdown of the Europe Cloud Communication market
  • Further breakdown of the APAC Cloud Communication market
  • Further breakdown of the MEA Cloud Communication market
  • Further breakdown of the Latin America Cloud Communication market

Company Information:

Detailed profiling and analysis of additional market players

Table of Contents

1 Introduction (Page No. - 12)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 30)
    4.1 Attractive Market Opportunities in Cloud Communication Platform Market
    4.2 Market CAGR of Top Three Soltuions and Verticals
    4.3 Lifecycle Analysis, By Region
    4.4 Market Investment Scenario

5 Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Solution
           5.2.2 By Service
           5.2.3 By Organization Size
           5.2.4 By Vertical
           5.2.5 By Region
    5.3 Evolution
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Seismic Shifts in Communication Market
                    5.4.1.2 Cost Effectiveness of Cloud Communication Platform Solutions
                    5.4.1.3 Growing Inclination of Organizations to Provide Flexible Work Options
                    5.4.1.4 Increasing Demand for Byod
                    5.4.1.5 Increasing Demand for Customer-Centric Solutions and Services
           5.4.2 Restraints
                    5.4.2.1 The Huge Investment Associated With Initial Setup
                    5.4.2.2 Security and Privacy Concerns
           5.4.3 Opportunities
                    5.4.3.1 The Tremendous Growth of Bpo Sector and Its Inclination Towards Cloud-Based Solutions
                    5.4.3.2 The Significant Requirements of Business Organizations for Greater Flexibility/Scalability
           5.4.4 Challenges
                    5.4.4.1 The Need for Technology to Keep Pace With Changing Customer Behaviour
                    5.4.4.2 Challenge in Developing the Required Skill Set Among the Workforce

6 Industry Trends (Page No. - 44)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat From New Entrants
           6.3.2 Threat From Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Competitive Rivalry
    6.4 Strategic Benchmarking

7 Cloud Communication Platform Market Analysis, By Solution (Page No. - 49)
    7.1 Introduction
    7.2 Unified Communication and Collaboration (UCC/UCaaS)
    7.3 Web Real-Time Communication (WebRTC)
    7.4 Interactive Voice Response (IVR)
    7.5 Voice Over Internet Protocol (VoIP)
    7.6 Application Programming Interface (API)
    7.7 Reporting and Analytics

8 Cloud Communication Platform Market Analysis, By Service (Page No. - 59)
    8.1 Introduction
    8.2 Training and Consulting
    8.3 Support and Maintenance
    8.4 Managed Service

9 Cloud Communication Platform Market Analysis, By Organization Size (Page No. - 66)
    9.1 Introduction
    9.2 Small- and Medium-Sized Enterprises
    9.3 Large Enterprises

10 Cloud Communication Platform Market Analysis, By Vertical (Page No. - 71)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 Healthcare
     10.4 Telecommunication and Ites
     10.5 Government
     10.6 Retail
     10.7 Travel and Hospitality
     10.8 Education
     10.9 Manufacturing
     10.10 Others

11 Geographic Analysis (Page No. - 94)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 112)
     12.1 Overview
     12.2 Competitive Situation and Trends
              12.2.1 New Product Launches
              12.2.2 Partnerships, Collaborations, and Agreements
              12.2.3 Acquisitions
              12.2.4 Venture Funding

13 Company Profiles (Page No. - 125)
     13.1 Introduction
     13.2 8x8, Inc.
              13.2.1 Business Overview
              13.2.2 Products Offered
              13.2.3 Recent Developments
              13.2.4 MnM Views
                         13.2.4.1 Key Strategies
                         13.2.4.2 SWOT Analysis
     13.3 Avaya, Inc.
              13.3.1 Business Overview
              13.3.2 Solutions Offered
              13.3.3 Recent Developments
              13.3.4 MnM Views
                         13.3.4.1 Key Strategies
                         13.3.4.2 SWOT Analysis
     13.4 Cisco System, Inc. (Cisco)
              13.4.1 Business Overview
              13.4.2 Products and Services Offered
              13.4.3 Recent Developments
              13.4.4 MnM Views
                         13.4.4.1 Key Strategies
                         13.4.4.2 SWOT Analysis
     13.5 Twilio, Inc.
              13.5.1 Business Overview
              13.5.2 Solutions Offerd
              13.5.3 Recent Developments
              13.5.4 MnM Views
                         13.5.4.1 Key Strategies
     13.6 Netfortris, Inc. (Netfortris)
              13.6.1 Business Overview
              13.6.2 Solutions Offerd
              13.6.3 Recent Developments
              13.6.4 MnM Views
                         13.6.4.1 Key Strategies
     13.7 West IP Communications, Inc.
              13.7.1 Business Overview
              13.7.2 Solutions Offered
              13.7.3 Recent Developments
     13.8 Telestax, Inc.
              13.8.1 Business Overview
              13.8.2 Products, Solutions, and Services Offered
              13.8.3 Recent Developments
     13.9 Plivo, Inc.
              13.9.1 Business Overview
              13.9.2 Products Offered
              13.9.3 Recent Developments
     13.10 Callfire
              13.10.1 Business Overview
              13.10.2 Products Offered
              13.10.3 Recent Developments
     13.11 Nexmo, Inc.
              13.11.1 Business Overview
              13.11.2 Products Offered
              13.11.3 Recent Developments
     13.12 Other Major Vendors
              13.12.1 IBM Corporation
              13.12.2 Alcatel-Lucent
              13.12.3 Mitel Networks Corporation (Mitel)
              13.12.4 Genesys Telecommunications Laboratories, Inc.
              13.12.5 Intelepeer

14 Appendix (Page No. - 152)
     14.1 Key Insights
     14.2 Recent Developments
     14.3 Discussion Guide
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports


List of Tables (69 Tables)

Table 1 Cloud Communication Platform Market: Assumptions
Table 2 Market Size and Growth Rate, 2014–2021 (USD Million, Y-O-Y %)
Table 3 Market Size, By Solution, 2014–2021 (USD Million)
Table 4 UCC/UCaaS: Market Size, By Vertical, 2014–2021 (USD Million)
Table 5 WebRTC: Market Size, By Vertical, 2014–2021 (USD Million)
Table 6 IVR: Market Size, By Vertical, 2014–2021 (USD Million)
Table 7 VoIP: Market Size, By Vertical, 2014–2021 (USD Million)
Table 8 API: Market Size, By Vertical, 2014–2021 (USD Million)
Table 9 Reporting and Analytics: Market Size, By Vertical, 2014-2021 (USD Million)
Table 10 Cloud Communication Platform Market Size, By Service, 2014-2021 (USD Million)
Table 11 Training and Consulting: Market Size, By Vertical, 2014-2021 (USD Million)
Table 12 Support and Maintenance: Market Size, By Vertical, 2014-2021 (USD Million)
Table 13 Managed Service: Market Size, By Vertical, 2014-2021 (USD Million)
Table 14 Cloud Communication Platform Market Size, By Organization Size 2014-2021 (USD Million)
Table 15 SMES: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Large Enterprises: Market Size, By Region, 2014-2021 (USD Million)
Table 17 Cloud Communication Platform Market Size, By Vertical, 2014-2021 (USD Million)
Table 18 BFSI: Market Size, By Region, 2014-2021 (USD Million)
Table 19 BFSI: Market Size, By Solution, 2014-2021 (USD Million)
Table 20 BFSI: Market Size, By Service, 2014-2021 (USD Million)
Table 21 Healthcare: Market Size, By Region, 2014-2021 (USD Million)
Table 22 Healthcare: Market Size, By Solution, 2014-2021 (USD Million)
Table 23 Healthcare: Market Size, By Service, 2014-2021 (USD Million)
Table 24 Telecommunication and ITES: Cloud Communication Platform Market Size, By Region, 2014-2021 (USD Million)
Table 25 Telecommunication and ITES: Market Size, By Solution, 2014-2021 (USD Million)
Table 26 Telecommunication and ITES: Market Size, By Service, 2014-2021 (USD Million)
Table 27 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 28 Government: Market Size, By Solution, 2014-2021 (USD Million)
Table 29 Government: Market Size, By Service, 2014-2021 (USD Million)
Table 30 Retail: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Retail: Market Size, By Solution, 2014-2021 (USD Million)
Table 32 Retail: Market Size, By Service, 2014-2021 (USD Million)
Table 33 Travel and Hospitality: Market Size, By Region, 2014-2021 (USD Million)
Table 34 Travel and Hospitality: Market Size, By Solution, 2014-2021 (USD Million)
Table 35 Travel and Hospitality: Market Size, By Service, 2014-2021 (USD Million)
Table 36 Education: Cloud Communication Platform Market Size, By Region, 2014-2021 (USD Million)
Table 37 Education: Market Size, By Solution, 2014-2021 (USD Million)
Table 38 Education: Market Size, By Service, 2014-2021 (USD Million)
Table 39 Manufacturing: Market Size, By Region, 2014-2021 (USD Million)
Table 40 Manufacturing: Market Size, By Solution, 2014-2021 (USD Million)
Table 41 Manufacturing: Market Size, By Service, 2014-2021 (USD Million)
Table 42 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 43 Others: Market Size, By Solution, 2014-2021 (USD Million)
Table 44 Others: Market Size, By Service, 2014-2021 (USD Million)
Table 45 Cloud Communication Platform Market Size, By Region, 2014-2021 (USD Million)
Table 46 North America: Market Size, By Vertical, 2014-2021 (USD Million)
Table 47 North America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 48 North America: Market Size, By Solution, 2014-2021 (USD Million)
Table 49 North America: Market Size, By Service, 2014-2021 (USD Million)
Table 50 Europe: Market Size, By Vertical, 2014-2021 (USD Million)
Table 51 Europe: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 52 Europe: Market Size, By Solution, 2014-2021 (USD Million)
Table 53 Europe: Market Size, By Service, 2014-2021 (USD Million)
Table 54 Asia-Pacific: Market Size, By Vertical, 2014-2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Solution, 2014-2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Service, 2014-2021 (USD Million)
Table 58 Middle East and Africa: Market Size, By Vertical, 2014-2021 (USD Million)
Table 59 Middle East and Africa: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 60 Middle East and Africa: Market Size, By Solution, 2014-2021 (USD Million)
Table 61 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million)
Table 62 Latin America: Cloud Communication Platform Market Size, By Vertical, 2014-2021 (USD Million)
Table 63 Latin America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 64 Latin America: Market Size, By Solution, 2014-2021 (USD Million)
Table 65 Latin America: Market Size, By Service, 2014-2021 (USD Million)
Table 66 New Product Launches, 2012-2015 (USD Million)
Table 67 Partnerships, Collaborations and Agreements, 2012-2016 (USD Million)
Table 68 Acquistions, 2013-2015 (USD  Million)
Table 69 Venture Capital Funding, 2012–2015
 

List of Figures (48 Figures)
 
Figure 1 Cloud Communication Platform Market: Market Segmentation
Figure 2 Market: Years Considered
Figure 3 Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Na Holds the Highest Market Share for 2015
Figure 9 Top Three Segments for Cloud Communication Market 2016-2021
Figure 10 Growth Trend of Cloud Communication Platform Market (2016–2021)
Figure 11 Geographic Lifecycle Analysis (2016): Apac Market is Increasing With the Highest Growth Rate
Figure 12 Market Investment Scenario: Apac Rise as the Best Opportunity Market for Investment in the Next Five Years
Figure 13 Market, By Solutions
Figure 14 Market, By Services
Figure 15 Market, By Organization Size
Figure 16 Market, By Verticals
Figure 17 Market , By Region
Figure 18 The Evolution of Cloud Communication Platform Market
Figure 19 The Seismic Shift in Communication Market is the Key Drivers in This Market
Figure 20 Value Chain Analysis
Figure 21 Porter’s Five Forces Analysis
Figure 22 Strategic Benchmarking: Cloud Communication Platform Market
Figure 23 UCC/UCaaS Solution is Expected to Hold the Largest Market Size in 2016
Figure 24 Training and Consulting Service is Expected to Hold the Largest Market Share in 2016
Figure 25 Large Enterprises Segment  is Expected to Hold the Largest Market Share in 2016
Figure 26 BFSI Vertical Expected to Hold the Largest Market Share Among Verticals in the Cloud Communication Platform Market in 2016
Figure 27 North America Expected to Hold the Largest Market Share in 2016
Figure 28 North America Market: Snapshot
Figure 29 Asia-Pacific Market: Snapshot
Figure 30 Companies Adopted Partnership, Agreements and Collaborations  as the Key Growth Strategy Over the Period of 2012–2016
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: Partnership, Agreements and Collaborations  is  the Key Strategy
Figure 33 Geographic Revenue Mix of Top Market Players
Figure 34 8x8, Inc.: Business Overview
Figure 35 8x8, Inc.: SWOT Analysis
Figure 36 Avaya, Inc. : Business Overview
Figure 37 Avaya, Inc. : SWOT Analysis
Figure 38 Cisco Systems, Inc. : Business Overview
Figure 39 Cisco Systems, Inc. : SWOT Analysis
Figure 40 Twilio, Inc. : Business Overview
Figure 41 Netfortis, Inc.  : Business Overview
Figure 42 West IP Communicati0ns, Inc.: Business Overview
Figure 43 Telestax, Inc.  : Business Overview
Figure 44 Plivo, Inc.: Business Overview
Figure 45 Callfire, Inc.  : Business Overview
Figure 46 Nexmo, Inc.  : Business Overview
Figure 47 New Product Launches, 2011–2015
Figure 48 Partnerships, Collaborations, and Agreements, 2011–2015

The tremendous growth of the Business Process Outsourcing (BPO) sector and the significant requirements of business organizations for greater flexibility/scalability have increased the adoption rate of cloud communication platform solutions and services, thereby providing immense opportunities to the vendors. These vendors are providing advanced and scalable cloud communication platform solutions and services to various organizations across the globe, thereby leveraging the benefits of cloud-based communication. The cloud communication platform market is estimated to reach USD 4.45 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 26.8% from 2016 to 2021. Factors such as the seismic shift in communication market, cost effectiveness of cloud communication platform solutions, growing inclination of organizations to provide flexible work options, increasing demand for Bring Your Own Device (BYOD) trend, and growing demand for more customer satisfied solutions and services are driving the growth of the market.

The global market report quantifies the market for solutions, services, organization size, verticals, and regions. The reporting and analytics solution is expected to grow at the highest CAGR during the forecast period, as it is helping the organizations to get real-time statistics and Key Performance Indicators (KPI) to monitor, manage, and accelerate business communications. The Unified Communication and Collaboration (UCC/UCaaS) solution is expected to have the largest market size because this solution enables seamless and unparalleled communication among the employees irrespective of their location or device, further eliminating the communications complexities. In terms of services, managed services show great opportunities and the segment is projected to grow at the highest CAGR by 2021.

The research report is based on extensive research on and around the cloud communication market and the related submarkets within the ecosystem. The cloud communication market by training and consulting service is estimated to have the largest market size as this service educates the enterprises with respect to strategic transformation, rapid business assessment, solution assessment, investment assurance, and executive workshop.

The cloud communication platform market is thriving, and in the next five years it will present a huge opportunity for cloud communication platform vendors. The report provides detailed insights into the global market, which is segmented by solution, service, organization size, vertical, and region. The market has been segmented into diverse industry verticals, including BFSI, healthcare, telecommunication and Information Technology-Enabled Services (ITES), government, retail, travel and hospitality, education, manufacturing, and others.

 Cloud Communication Platform Market

The report covers all the major aspects of the cloud communication platform market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. North America is expected to hold the largest market share, whereas the APAC region is projected to have great opportunities in this market, growing at the highest CAGR by 2021. The primary reason for the high growth rate in APAC region is the tremendous growth of the BPO sector, which in turn is elevating the demand for UCC/UCaaS solutions.

The huge investment associated with the initial setup and the security and privacy concerns are a few of the restraints acting as a hindrance for the growth of the cloud communication platform market. The primary vendors in the market are 8x8, Inc.; Avaya, Inc.; Cisco Systems, Inc.; Twilio, Inc.; NetFortris; West IP Communication; Telestax; Plivo; CallFire; and Nexmo. This research report includes the strategic alliances and lucrative acquisitions between the major players in the ecosystem. Technological developments include inventing new robust and sophisticated solutions which can leverage the company’s Return-on-Investment (ROI) scenario.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

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