HOME Top Market Reports Eye Tracking Market by Type (Mobile & Remote), by Application (Medical Diagnostics, HCI, Research, & Virtual Reality), by Industry (Marketing, Healthcare, Transportation, Communication & Entertainment) and by Geography - Global Trend & Forecast to 2020

Eye Tracking Market by Type (Mobile & Remote), by Application (Medical Diagnostics, HCI, Research, & Virtual Reality), by Industry (Marketing, Healthcare, Transportation, Communication & Entertainment) and by Geography - Global Trend & Forecast to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: SE 3886

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The global eye tracking market was estimated to be USD 183.3 Million in 2014 and is estimated to reach USD 1,028.1 Million by 2020, at a CAGR of 35.2% between 2015 and 2020. The base year considered is 2014 and the market is forecast provided from 2015 to 2020.

The eye tracking market is segmented into market size by type, by application, by industry and by region. The eye tracking market is segmented on type as remote and mobile eye tracker devices. Mobile eye tracking is expected to grow at the highest growth rate. Human computer interaction (HCI) is one of the key applications of market. HCI researchers can understand visual and display-based information processing by recording the eye movements.

The market sizing of the global eye tracking market was done by both top-down and bottom-up method. In bottom up approach the market size for each type of eye tracking device was calculated, and then a region wise market for each monitoring type was figured out, and then the summation of revenue of all the regions gave us the overall market-size. In top-down approach, the top companies in the market are analyzed and their product portfolio is studied to get the global market of the eye tracking market. This overall market is analyzed by percentage contribution of each segment like application and geography. Finally these geographic split of segment market is further analyzed to arrive at the region and country wise break up of overall market. The data of primaries conducted during the study is depicted in the charts below.

Eye Tracking Market

To know about the assumptions considered for the study, download the pdf brochure

The major industries in the eye tracking ecosystem are marketing, healthcare, transportation, communication, and entertainment. The report provides the competitive landscape of the key players which indicates their growth strategies in terms of the market.

The report provides the profiles of the major active companies in the eye tracking market. The key players in the market are Tobii Ab (Sweden), SensoMotoric Instruments (Germany), SR Research Ltd (Canada), Eye Tracking Inc. (U.S.), Applied Science Laboratories (U.S.), LC technologies Inc. (U.S.), EyeTribe (Denmark), Mirametrix Inc. (Canada), SmartEye (Sweden), IMotions (U.S.), and EyeTech Digital Systems, Inc. (U.S.).

The report also presents market dynamics such as the drivers, restraints, opportunities, and challenges. Apart from the in-depth view on the market segmentation, the report also includes the critical market data and qualitative information for each type, along with the qualitative analysis such as the Porter’s five forces analysis, value chain analysis, and market breakdown analysis. The report targets the manufacturers, software providers, system integrators and end-user industries of eye tracking market.

Scope of the Report:

This research report categorizes the global eye tracking market based on type, application, industry, and region.

Available customizations:

The available customizations for the report can offer further country-wise segmentation of the eye tracking in terms of value, and further mapping of types of eye tracking devices with different industry verticals

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Introduction
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Introduction
    2.2 Research Data
           2.2.1 Secondary Data
                    2.2.1.1 Key Data From Secondary Sources
           2.2.2 Primary Data
                    2.2.2.1 Key Data From Primary Sources
                    2.2.2.2 Key Industry Insights
                    2.2.2.3 Breakdown of Primary Interviews
    2.3 Market Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown and Data Triangulation

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Opportunities in the Eye Tracking Market
    4.2 Eye Tracking Market, By Type
    4.3 Medical Diagnostics  Market Expected to Hold the Largest Share in North America During the Forecast Period
    4.4 North America Expected to Account for the Largest Share of the Eye Tracking Market
    4.5 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 38)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Type
           5.3.2 By Application
           5.3.3 By Industry
           5.3.4 By Geography
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Eye Tracking Market is Driven By Applications in Neuromarketing & Market Research
                    5.4.1.2 Human Computer Interface Enables Real-Time Assistance to the Disabled People
                    5.4.1.3 Eye Trackers Used for Safety Application are Fueling the Growth of the Market
           5.4.2 Restraints
                    5.4.2.1 High Cost and Low Customer Adoption of Eye Tracking System
           5.4.3 Opportunities
                    5.4.3.1 Miniaturization of Eye Tracking Device Would Lead to Non-Intrusive Systems
           5.4.4 Challenges
                    5.4.4.1 Subconscious Movements of Eyes May Mislead the Eye Tracker Output
                    5.4.4.2 Systematic Errors in Eye Tracking Methods

6 Industry Trends (Page No. - 52)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Intensity of Competitive Rivalry
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Buyers
           6.3.4 Bargaining Power of Suppliers
           6.3.5 Threat of New Entrants

7 Eye Tracking Market, By Type (Page No. - 61)
    7.1 Introduction
    7.2 Remote Eye Tracker
    7.3 Mobile Eye Tracker

8 Eye Tracking Market, By Application (Page No. - 71)
    8.1 Introduction
    8.2 Medical Diagnostics
    8.3 Human Computer Interaction (HCI)
    8.4 Research
           8.4.1 Market Research
           8.4.2 Academic Research
    8.5 Virtual Reality
    8.6 Others

9 Eye Tracking Market, By Industry (Page No. - 98)
    9.1 Introduction
    9.2 Marketing
           9.2.1 Packaging Research
           9.2.2 Neuromarketing
           9.2.3 Advertising Research
           9.2.4 Virtual Stores
    9.3 Healthcare
           9.3.1 Psychology
           9.3.2 Neuroscience
    9.4 Transportation
           9.4.1 Automotive
           9.4.2 Aviation
    9.5 Communication
           9.5.1 Mobile Testing
    9.6 Entertainment
           9.6.1 Tv Adverts and Videos
           9.6.2 Gaming
    9.7 Others

10 Geographic Analysis (Page No. - 113)
     10.1 Introduction
     10.2 North America
             10.2.1 U.S.
             10.2.2 Canada
             10.2.3 Mexico
     10.3 Europe
             10.3.1 U.K.
             10.3.2 Germany
             10.3.3 France
             10.3.4 Rest of Europe
     10.4 APAC
             10.4.1 Japan
             10.4.2 China
             10.4.3 Australia
             10.4.4 Rest of APAC
     10.5 Rest of the World

11 Competitive Landscape (Page No. - 133)
     11.1 Introduction
     11.2 Market Ranking for Eye Tracking Market,2014
     11.3 Competitive Scenario
     11.4 Developments
             11.4.1 New Product Launches
             11.4.2 Partnerships, Agreements, Contracts & Collaborations
             11.4.3 Joint Venture

12 Company Profiles (Page No. - 141)
     12.1 Introduction
     12.2 Tobii AB
             12.2.1 Business Overview
             12.2.2 Products &Services
             12.2.3 Recent Developments
             12.2.4 MnM View
     12.3 Sensomotoric Instruments GmbH
             12.3.1 Business Overview
             12.3.2 Products & Services
             12.3.3 Recent Developments
             12.3.4 MnM View
     12.4 Eyetracking, Inc
             12.4.1 Business Overview
             12.4.2 Products & Services
             12.4.3 Recent Developments
             12.4.4 MnM View
     12.5 Applied Science Laboratories
             12.5.1 Business Overview
             12.5.2 Products Offered
             12.5.3 Recent Developments
             12.5.4 MnM View
     12.6 LC Technologies
             12.6.1 Business Overview
             12.6.2 Products Offered
             12.6.3 Recent Developments
             12.6.4 MnM View
     12.7 The Eyetribe
             12.7.1 Business Overview
             12.7.2 Products & Services
             12.7.3 Recent Developments
     12.8 Mira Metrix, Inc.
             12.8.1 Business Overview
             12.8.2 Products Offered
             12.8.3 Recent Developments
     12.9 Smart Eye AB.
             12.9.1 Business Overview
             12.9.2 Products Offered
             12.9.3 Recent Developments
     12.10 Imotions
             12.10.1 Business Overview
             12.10.2 Products Offered
             12.10.3 Recent Developments
     12.11 Eyetech Digital Systems, Inc.
             12.11.1 Business Overview
             12.11.2 Products Offered
             12.11.3 Recent Developments
     12.12 SR Research Ltd.
             12.12.1 Business Overview
             12.12.2 Products Offered
             12.12.3 Recent Developments

13 Appendix (Page No. - 168)
     13.1 Insights From Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real-Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (68 Tables)

Table 1 Eye Tracking Finds Key Application in Neuromarketing
Table 2 High Cost of the Device is Inhibiting the Market Growth
Table 3 Miniaturization of System Would Lead to Better Adoption of the System
Table 4 Global Eye Tracking Market Size, By Type, 2013–2020 (USD Million)
Table 5 Eye Tracking Market Size for Remote  Trackers, By Application, 2013–2020 (USD Million)
Table 6 Market Size for Remote Trackers, By Region, 2013–2020 (USD Million)
Table 7 Market Size for Remote Trackers, By Research Sub-Application, 2013–2020 (USD Million)
Table 8 Eye Tracking Market Size for Mobile Trackers, By Application, 2013–2020 (USD Million)
Table 9 Eye Tracking Market Size for Mobile Trackers, By Region, 2013–2020 (USD Million)
Table 10 Eye Tracking Market Size for Mobile Trackers, By Research Sub-Application, 2013–2020 (USD Million)
Table 11 Global Market Size, By Application, 2013–2020 (USD Million)
Table 12 Eye Tracking Market Size in Medical Diagnostics, By Type 2013–2020 (USD Million)
Table 13 Market for Mobile Trackers in Medical Diagnostics, By Region, 2013–2020 (USD Million)
Table 14 Eye Tracking Market for Remote Trackers in  Medical Diagnostics, By Region, 2013–2020 (USD Million)
Table 15 Market in Medical Diagnostics, By Industry, 2013–2020 (USD Million)
Table 16 Maret in Medical Diagnostic , By Region, 2013–2020 (USD Million)
Table 17 Eye Tracking Market in HCI, By Type, 2013–2020 (USD Million)
Table 18 Market for Mobile Trackers in  HCI, By Region, 2013–2020 (USD Million)
Table 19 Market for Remote Trackers in HCI, By Region, 2013–2020 (USD Million)
Table 20 Eye Tracking Market in HCI, By Industry, 2013–2020 (USD Million)
Table 21 Market in HCI, By Region, 2013–2020 (USD Million)
Table 22 Market in Research, By Sub-Application, 2013–2020 (USD Million)
Table 23 Market in Research, By Type, 2013–2020 (USD Million)
Table 24 Eye Tracking Market for Mobile Trackers in Research, By Region, 2013–2020 (USD Million)
Table 25 Market for Remote  Trackers in Research, By Region, 2013-2020 (USD Million)
Table 26 Market in Research, By Industry, 2013–2020 (USD Million)
Table 27 Market in Research, By Region, 2013–2020 (USD Million)
Table 28 Market in Market Research , By Type, 2013–2020 (USD Million)
Table 29 Market in Market Research, By Region, 2013–2020 (USD Million)
Table 30 Market in Academic Research, By Type, 2013–2020 (USD Million)
Table 31 Market in Academic Research, By Region, 2013–2020 (USD Million)
Table 32 Market in Virtual Reality, By Type, 2013–2020 (USD Million)
Table 33 Market for Mobile Trackers in Virtual Reality, By Region, 2013–2020 (USD Million)
Table 34 Market for Remote Trackers in Virtual Reality , By Region, 2013–2020 (USD Million)
Table 35 Market in Virtual Reality, By Industry, 2013–2020 (USD Million)
Table 36 Market in Virtual Reality, By Region, 2013–2020 (USD Million)
Table 37 Eye Tracking Market in Other Applications, By Type, 2013–2020 (USD Million)
Table 38 Market for Mobile Trackers in Other Applications, By Region, 2013–2020 (USD Million)
Table 39 Market for Remote Trackers in Other Applications, By Region, 2013–2020 (USD Million)
Table 40 Eye Tracking Market in Other Applications, By Industry, 2013–2020 (USD Million)
Table 41 Market in Other Applications, By Region 2013–2020 (USD Million)
Table 42 Global Market, By Industry, 2013–2020 (USD Million)
Table 43 Eye Tracking Market in Marketing Industry, By Application, 2013–2020 (USD Million)
Table 44 Market in Healthcare Industry , By Application, 2013–2020 (USD Million)
Table 45 Market in Transportation Industry , By Application, 2013–2020 (USD Million)
Table 46 Market in Communication Industry, By Application, 2013–2020 (USD Million)
Table 47 Market in Entertainment Industry, By Application, 2013–2020 (USD Million)
Table 48 Market in Other Industries, By Application, 2013–2020 (USD Million)
Table 49 Global Market, By Region, 2013–2020 (USD Million)
Table 50 North America: Eye Tracking Market Size, By Country 2013–2020 (USD Million)
Table 51 North America: Market Size, By Type 2013–2020 (USD Million)
Table 52 North America: Market Size, By Application 2013–2020 (USD Million)
Table 53 North America: Market Size, By Research Sub-Application 2013–2020 (USD Million)
Table 54 Europe: Eye Tracking Market Size, By Geography 2013–2020 (USD Million)
Table 55 Europe: Market Size, By Type 2013–2020 (USD Million)
Table 56 Europe: Market Size, By Application 2013–2020 (USD Million)
Table 57 Europe : Market Size, By Research Sub-Application 2013–2020 (USD Million)
Table 58 APAC: Market Size, By Geography 2013-2020 (USD Million)
Others Regions Using Eye Tracking Technology Include Singapore, India, and Others Asian Countries and are Used for Communication, Research, Medical Applications, and So On
Table 59 APAC: Market Size, By Type 2013–2020 (USD Million)
Table 60 APAC: Market Size, By Application 2013–2020 (USD Million)
Table 61 APAC: Market Size, By Research Sub-Application 2013-2020 (USD Million)
Table 62 RoW: Market Size, By Region 2013–2020 (USD Million)
Table 63 RoW: Market Size, By Type 2013–2020 (USD Million)
Table 64 RoW: Market Size, By Application 2013–2020 (USD Million)
Table 65 RoW: Market Size, By Research Sub-Application 2013–2020 (USD Million)
Table 66 New Product Launches, 2013–2014
Table 67 Partnerships, Contracts, and Collaborations, 2013–2014
Table 68 Joint Venture, 2013–2014


List of Figures (92 Figures)

Figure 1 Eye Tracking Market
Figure 2 Research Design
Figure 3 Research Methodology
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Mobile Eye Tracking the Fastest Growing Type of Eye Tracker in the Forecast Period
Figure 8 Virtual Reality the Fastest Growing Application of Eye Tracking Market During the Forecast Period
Figure 9 Marketing Industry Expected to Hold the Largest Share of the Eye Tracking Market During the Forecast Period
Figure 10 APAC Expected to Grow at the Highest Growth Rate During the Forecast Period
Figure 11 The Eye Tracking Market in APAC Expected  to Grow at the Highest Rate During the Forecast Period
Figure 12 Medical Diagnostics Expected to Hold the Largest Market Share of Eye Tracking During the Forecast Period
Figure 13 Mexico Expected to Have the Highest CAGR in North America Between 2015 and 2020
Figure 14 U.S. Held the Largest Market Globally in 2014
Figure 15 APAC Expected to Witness the Highest Growth Rate Followed By Europe During the Forecast Period
Figure 16 Eye Tracking Technology Evolution
Figure 17 Market: Segmentation
Figure 18 Market Segmentation: By Type
Figure 19 Market Segmentation: By Application
Figure 20 Market Segmentation: By Industry
Figure 21 Market Segmentation: By Region
Figure 22 Human Computer Interface is Fueling the Growth of Eye Tracking
Figure 23 Analysis of Market: for Future Growth
Figure 24 Analysis of Market Using an Experiment
Figure 25 Major Value is Added During the R&D Phase in Eye Tracking Market
Figure 26 Porter’s Five Forces Analysis (2015)
Figure 27 Bargaining Power of Suppliers in the Market Expected to Have A High Impact on the Eye Tracking Market in 2015
Figure 28 Intensity of Competitive Rivalry: Moderate Competition in the Market Due to the Growth in the Number of Firms
Figure 29 Threat of Substitute Expected to Be Low Due to the Low Differentiation of Product Application
Figure 30 Bargaining Power of Buyers Expected to Have A Medium Impact Owing to Product Differentiation
Figure 31 The Bargaining Power of Suppliers Expected to Be High Owing to Dependence of Players onThe Revenue From Eye Tracking Industry
Figure 32 Impact of New Entrants to Be Medium in the Market Due to High Capital Investment
Figure 33 Market Segmentation: By Type
Figure 34 Global Market Size, By Type, 2014–2020 (USD Million)
Figure 35 Remote  Eye Tracking Market Size, By Application, 2015 & 2020 (USD Million)
Figure 36 Remote Market Size, By Region,2015 & 2020 (USD Million)
Figure 37 Mobile Eye Tracking Market Size, By Application, 2015 & 2020  (USD Million)
Figure 38 Mobile Market Size, By Region, 2015 & 2020  (USD Million)
Figure 39 Market Segmentation: By Application
Figure 40 Market Size, By Application  (USD Million)
Figure 41 Medical Diagnostics Market Size, By Type (USD Million)
Figure 42 Medical Diagnostic Market Size, By Region (USD Million)
Figure 43 HCI Market Size, By Type (USD Million)
Figure 44 HCI Market Size, By Region (USD Million)
Figure 45 Eye Tracking Market Segmentation: By Research Application
Figure 46 Research Market Size, By Type (USD Million)
Figure 47 Research Market Size, By Region (USD Million)
Figure 48 Virtual Reality Market Size, By Type (USD Million)
Figure 49 Virtual Reality Market Size, By Region (USD Million)
Figure 50 Other Applications Market Size, By Type (USD Million)
Figure 51 Other Application Market Size, By Region (USD Million)
Figure 52 Market Segmentation: By Industry
Figure 53 Global Eye Tracking Market Size, By Industry,2015–2020 (USD Million)
Figure 54 Eye Tracking Market Segmentation: By Marketing
Figure 55 Market Size of Marketing Industry , By Application (USD Million)
Figure 56 Market Segmentation: By Healthcare
Figure 57 Market Size of Healthcare Industry, By Application (USD Million)
Figure 58 Eye Tracking Market Segmentation: By Transportation
Figure 59 Market Size of Transportation Industry, By Application (USD Million)
Figure 60 Market Size of Communication Industry, By Application (USD Million)
Figure 61 Market Segmentation: By Entertainment
Figure 62 Market Size of Entertainment Industry, By Application (USD Million)
Figure 63 Other Industry Market Size, By Application (USD Million)
Figure 64 Market Segmentation: By Geography
Figure 65 Market: Geographic Snapshot (2015–2020)
Figure 66 Market Segmentation: North America
Figure 67 APAC: Market Snapshot
Figure 68 Market Segmentation: Europe
Figure 69 Europe: Market Snapshot
Figure 70 Market Segmentation: APAC
Figure 71 APAC: Market Snapshot
Figure 72 Eye Tracking Market Segmentation: Rest of the World
Figure 73 Companies Adopted Product Innovation as the Key Growth Strategy During 2011-2014
Figure 74 Market Rank Analysis of the Top Players in the Market, 2015
Figure 75 Market Evaluation Framework—New Product Launches Drive Growth and Innovation in 2014
Figure 76 Battle for the Market Share: New Product Launches Was the Key Strategy
Figure 77 Tobii AB: Snapshot
Figure 78 Tobii AB: SWOT Analysis
Figure 79 Sensomotoric Instruments GmbH: Company Snapshot
Figure 80 Sensomotoric Instruments (SMI): SWOT Analysis
Figure 81 Eyetracking, Inc.: Company Snapshot
Figure 82 Eye Tracking, Inc.: SWOT Analysis
Figure 83 Applied Science Laboratories.: Company Snapshot
Figure 84 SWOT Analysis: Applied Science Laboratories
Figure 85 LC Technologies: Company Snapshot
Figure 86 LC Technologies: SWOT Analysis
Figure 87 The Eyetribe: Company Snapshot
Figure 88 Mira Metrix Inc.: Company Snapshot
Figure 89 Smart Eye AB.: Company Snapshot
Figure 90 Imotions: Company Snapshot
Figure 91 Eyetech Digital Systems, Inc.: Company Snapshot
Figure 92 SR Research Ltd.: Company Snapshot

The eye tracking market size is expected to grow at a CAGR of 35.2% between 2015 and 2020, from the market size of USD 183.3 Million in 2014. The mobile eye tracker devices have been fueling the growth of market. The application of eye tracking in safety application, neuromarketing and market research is driving the market.

Virtual reality followed by research and human computer interface is the fastest growing applications of eye tracking market. Virtual reality enables the users to get a real time experience of the games and other applications in entertainment industry The human computer interaction (HCI) also held the second-largest market share in application for eye tracking market which enables the user’s eye movements during systems interaction and they are recorded and later analyzed to extract information.

Eye tracking has been segmented on the basis of type to eye tracker device, which is further segmented into remote eye tracker and mobile eye tracker. The mobile eye tracking system is expected to grow at a faster growth rate because of the technological advancements such as helping record the real time natural gaze behavior which can be used over wide applications such as market research and medical applications. The new mobile devices are also enhanced to control real-time data access and study control through wireless connections.

North America held the highest market share in eye tracking market during the forecast period. The market in APAC is expected to grow at the highest rate, followed by Europe, because of the extensive R&D carried out by various players in this region that benefits manufacturers in product development. The APAC is the fastest-growing region in terms of technological advancement, healthcare, marketing, and so on. These are the major driving forces of eye tracking market in APAC.

Eye Tracking Market

The factors restraining the market are the high cost of the devices which prohibits the acceptance of the technology and the low adoption by the consumers of the eye tracking market.

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