Eye Tracking Market

Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025

Report Code: SE 3886 Jul, 2020, by marketsandmarkets.com

[241 Pages Report] The eye tracking market is expected to grow from USD 368 million in 2020 to USD 1,098 million by 2025; it is expected to grow at a CAGR of 24.5% during the forecast period. The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application is one of the key driving factors for the eye tracking market. The increasing penetration of eye tracking technology in the consumer electronics vertical, and high demand for eye trackers for personalized advertisements and consumer research purposes are a few other key factors having a positive impact on the growth of the eye tracking market.

Eye Tracking Market

Impact of COVID-19 on Eye Tracking Market:

The world is facing an economic crisis caused by COVID-19 pandemic. The pandemic like various other markets has also led to a decline in the growth rate of the eye-tracking market. The major demand generators in the eye-tracking market— various retail stores, advertisement companies, and research labs—are currently non-operational in multiple countries, which has negatively impacted the demand for eye-tracking technology-based products and services. Additionally, COVID-19 has also disrupted the supply chain of the eye-tracking market, which is hindering the manufacturing and distribution of eye-tracking devices. The eye-tracking market is expected to gather momentum as soon as the supply chain issues get resolved.

Market Dynamics:

Driver: Rising adoption of eye-tracking technology in advertisement and consumer research

Eye-tracking technology has been extensively adopted for market research activities. There is an increasing demand from retail, specifically from the FMCG sector, to utilize eye-tracking technology to increase sales revenue. Eye-tracking devices and related algorithms are being used to gain insights into consumer behavior at a retail store. These devices and algorithms help ascertain how much time a consumer spends browsing a product, what the best product layout to prompt a buy at a store is, and what packaging provides the best product information for the customer’s benefit. Market research using eye tracking is also extended to web marketing activities and evaluating advertisements in print, signage, and digital media.

Restraint: Growth in gesture recognition market

Gesture recognition technologies are utilized to operate a device without touching them. The major drivers for the gesture recognition market include the surging application of gesture control features in automobiles, increasing digitalization across industries, favorable programs deployed by government, and reduction of hygiene concerns due to the presence of touchless sanitary solutions. Gesture recognition technology has various applications in automotive, aerospace, consumer devices, and many other fields. The technology can also be utilized for operating computing devices to communicate with other person or environment by gesture control. Therefore, gesture recognition technology is also an important contender that can cater to assistive communication applications. However, the devices-based on gesture recognition can be utilized by limited types of patents or users. The impact of this restraining factor is currently moderate/medium on the eye-tracking market and is expected to remain the same during the forecast period.

Opportunity: Penetration of eye-tracking technology in AR/VR devices

The demand for augmented reality (AR) and virtual reality (VR) devices is on the rise owing to various factors, such as the ability to offer an enhanced experience to the users, improve image quality, helping eyes to reduce strain and improve focus. Eye-tracking technology can be integrated into AR/VR devices, such as headgears and PCs; this provides growth opportunities for eye-tracking technology. Many industry leaders have identified this opportunity and undertaken research into these fields.

Challenge: Hindrance in eye-tracking market supply chain due to COVID-19

Many countries had imposed or are continuing to impose lockdowns to contain the spread of COVID-19. This has disrupted the supply chain of various markets, including the eye-tracking market. This hindrance in the supply chain is creating challenges for eye-tracking-based device manufacturers in manufacturing and supplying their products.

Market for mobile eye tracking to grow at highest CAGR during forecast period

The market for mobile eye tracking is expected to grow at a higher CAGR during the forecast period. Mobile eye tracking provides more degree of freedom for the subject, which entails more natural head and eye movement to be recorded. This approach is gaining traction in market research applications, especially in the retail and advertisement sector. The setup generally includes lightweight glasses and high-resolution cameras, which trace the eye movement via reflection of light onto the headgear.

Assistive communication application to account for largest market share during forecast period

The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. Assistive communication application is expected to dominate the eye tracking market, in terms of size, during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology has led to the growth in the demand for eye trackers in the healthcare vertical, this is the primary reason behind the largest share of this segment in the eye tracking market.

Eye Tracking Market by Region

North America to account for largest market share during forecast period

North America is expected to account for the largest share of the eye tracking market during the forecast period. The dominance of this sector can be attributed to the comparative economic superiority of the region. The increasing use of advanced technology in the healthcare sector and growing research activities to understand the human behavior are a few of the key factors driving the growth in North America.

Key Market Players

Tobii (Sweden), SR Research (Canada), Seeing Machine (Australia), Smart Eye (Sweden), EyeTech Digital Systems (US), EyeTracking (US), Eyegaze (US), PRS IN VIVO (US), Ergoneers (Germany), iMotions (Denmark), and EyeSee (Belgium) are among the key players operating in the eye-tracking market.

Scope of the Report

Report Metric

Details

Market size available for years

2017–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Value (USD) and Volume (Thousand Units)

Segments covered

Offering, Tracking Type, Application, Vertical, and Region

Regions covered

North America, APAC, Europe, and RoW

Companies covered

Tobii (Sweden), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), and EyeTech Digital Systems (US), among others (total 20 players are covered).

This research report categorizes the eye tracking market based on offering, tracking type, application, vertical, and region.

Eye Tracking Market, by Offering

  • Hardware
  • Software
  • Research & Consulting Services

Eye Tracking Market, by Tracking Type

  • Remote Tracking
  • Mobile Tracking

Eye Tracking Market, by Application

  • Assistive Communication
  • Human Behavior & Market Research
  • Others

Eye Tracking Market, by Vertical

  • Retail & Advertisement
  • Consumer Electronics
  • Healthcare & Research Labs
  • Government, Defense, and Aerospace
  • Automotive & Transportation
  • Others

Eye Tracking Market, by Geography

  • North America (US, Canada, and Mexico)
  • Europe (UK, Germany, France, and Rest of Europe)
  • APAC (China, Japan, South Korea, and Rest of APAC)
  • RoW (South America, Middle East, and Africa)

Recent Developments

  • In June 2020, Tobii Pro, a business unit of Tobii (Sweden), announced the launch of Tobii Pro Glasses 3—its next-generation of wearable eye tracker built for measuring attention in any real-world scenario.
  • In May 2020, Tobii Dynavox, a business unit of Tobii (Sweden), announced the launch of I-Series, its next-generation communication device, with built-in eye tracking. The new I-Series is developed for people with disabilities such as cerebral palsy and amyotrophic lateral sclerosis (ALS). It provides them with a voice to communicate and become more independent.
  • In October 2019, Seeing Machines (Australia) partnered with North America’s 5th largest airline, Alaska Airlines (US), to deliver advanced eye and gaze tracking capabilities to the airlines using its Crew Training System.

Critical questions answered by this report:

  • What are the key strategies adopted by key companies in the eye-tracking market and how will all these developments take the industry in the mid to long term?
  • What are the emerging applications of eye tracking technology?
  • How are advancements in consumer electronics, automotive, and other verticals influencing the eye-tracking market?
  • Which type of eye tracking product is expected to penetrate significantly in the eye tracking market?
  • Which countries are expected to witness significant growth in the eye tracking market?

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS
1INTRODUCTION (Page No. - 36)
1.1Study Objectives
1.2Definition
1.2.1Inclusions and exclusions
1.3Study Scope
1.3.1Markets covered
Figure 1Eye-tracking market segmentation
1.3.2Geographic scope
1.3.3Years considered
1.4Currency
1.5Limitations
1.6Stakeholders
2RESEARCH METHODOLOGY (Page No. - 40)
2.1Research data
Figure 2Process flow: Eye-tracking market size estimation
Figure 3Eye-tracking market: Research design
2.1.1Secondary data
2.1.1.1Secondary sources
2.1.2Primary data
2.1.2.1Key data from primary sources
2.1.2.2Key industry insights
2.1.2.3Breakdown of primaries
2.2Market size estimation
2.2.1Bottom-up approach
2.2.1.1Approach for arriving at market share by bottom-up approach
Figure 4Eye-tracking market: Bottom-up approach
2.2.2Top-down approach
Figure 5Eye-tracking market: Top-down approach
2.3market breakdown and data triangulation
Figure 6data triangulation
2.4Assumptions for Research Study
2.4.1Specific factors considered while estimating and projecting market size
3EXECUTIVE SUMMARY (Page No. - 49)
3.1Eye-tracking market: Post COVID-19
3.1.1realistic scenario
Figure 7Realistic scenario: Eye-tracking market, 2017-2025 (USD Million)
3.1.2Pessimistic scenario
Figure 8Pessimistic scenario: Eye-tracking market, 2017-2025 (USD Million)
3.1.3Optimistic scenario
Figure 9Optimistic scenario: Eye-tracking market, 2017-2025 (USD Million)
Figure 10Impact of COVID-19 on eye-tracking market
Figure 11Hardware segment to account for largest market size by 2025
Figure 12Remote eye trackers to hold largest size of eye-tracking market by 2025
Figure 13Assistive communication to account for largest market size in 2025
Figure 14Automotive & transportation vertical is expected to grow at fastest rate during forecast period
Figure 15North America captured largest share of eye-tracking market in 2019
4PREMIUM INSIGHTS (Page No. - 56)
4.1Attractive Growth Opportunities in Eye-Tracking Market
Figure 16Increasing adoption of eye-tracking technology in APAC driving market growth
4.2Eye-Tracking Market, By Tracking Type
Figure 17Mobile type market to grow at highest CAGR during forecast period
4.3Eye-Tracking Market in North America, by Country and Vertical
Figure 18Retail & advertisement vertical to hold largest share of eye-tracking market in North America in 2025
4.4Eye-Tracking Market, By Application
Figure 19Human behavior and market research application market to grow at significant CAGR from 2020 to 2025
4.5Eye-Tracking Market, By Country (2020)
Figure 20US to hold largest share of eye-tracking market in 2020
5MARKET OVERVIEW (Page No. - 59)
5.1Introduction
5.2Market Dynamics
Figure 21Eye-tracking market: Drivers, restraints, opportunities, and challenges
5.2.1Drivers
5.2.1.1Growing demand for eye-tracking-based assistive communication devices to drive market: COVID-19 expected to negatively impact demand from assistive communication application in short term
5.2.1.2Rising adoption of eye-tracking technology in advertisement and consumer research
5.2.1.3Increasing penetration of eye-tracking technology in automotive & transportation industry, especially in driver monitoring systems, driving market: COVID-19 expected to hinder penetration rate
Figure 22Impact analysis: Drivers
5.2.2Restraints
5.2.2.1Growth in gesture recognition market
Figure 23Impact analysis: Restraints
5.2.3Opportunities
5.2.3.1Penetration of eye-tracking technology in AR/VR devices
5.2.3.2Integration of consumer electronics devices with eye-tracking technology
5.2.3.3Rise in demand for eye-tracking technology in emerging regions
Figure 24Impact analysis: Opportunities
5.2.4Challenges
5.2.4.1Lack of technological standardization
5.2.4.2High cost of eye-tracking systems hinder its penetration in high-volume applications
5.2.4.3Hindrance in eye-tracking market supply chain due to COVID-19
Figure 25Impact analysis: Challenges
5.3Overview of Related and Adjacent Market Reports
Table 1Adjacent and related markets
5.4Value Chain Analysis
Figure 26Value chain analysis: Major value is added during component and system manufacturing phases
5.5Use Cases
5.5.1Tobii and prc-saltillo worked together on look eye tracker
5.5.2Tobii and righteye collaborated to help healthcare professionals and performance specialists for better treatment of their patients and clients
5.5.3Looxid labs combined vr headset with eye-tracking and eeg sensors which helps researchers easily integrate vr into their research
5.5.4Lumen research, through eye-tracking technology, helped british gas in enhancing their digital display advertising
6EYE-TRACKING MARKET, BY OFFERING (Page No. - 68)
6.1Introduction
Figure 27Eye-tracking market segmentation, by offering
Table 2Eye-tracking market, by value and volume, 2017-2019
Table 3Eye-tracking market, by value and volume, 2020-2025
Table 4Eye-tracking market, by offering, 2017-2019 (USD Million)
Table 5Eye-tracking market, by offering, 2020-2025 (USD Million)
6.2Hardware
6.2.1Remote eye trackers dominate eye-tracking market for hardware
6.2.2Impact of COVID-19 on eye-tracking market for hardware
Figure 28Impact of COVID-19 on eye-tracking market for hardware
Table 6Pre-COVID & post-COVID, eye-tracking market for hardware, 2017-2025 (USD Million)
Table 7Eye-tracking market for hardware, by tracking type, 2017-2019 (USD Million)
Table 8Eye-tracking market for hardware, by tracking type, 2020-2025 (USD Million)
Table 9Eye-tracking market for hardware, by application, 2017-2019 (USD Million)
Table 10Eye-tracking market for hardware, by application, 2020-2025 (USD Million)
6.3Software
6.3.1Eye-tracking market for software is expected to grow at highest rate
Figure 29Mobile eye-tracking segment to witness high growth in eye-tracking market for software
Table 11Eye-tracking market for software, by tracking type, 2017-2019 (USD Million)
Table 12Eye-tracking market for software, by tracking type, 2020-2025 (USD Million)
Table 13Eye-tracking market for software, by application, 2017-2019 (USD Million)
Table 14Eye-tracking market for software, by application, 2020-2025 (USD Million)
6.4Research & Consulting Services
6.4.1With advancement and growing popularity of eye-tracking technology demand for this technology based research & consulting services is on rise
Table 15Eye-tracking market for research & consulting services, by tracking type, 2017-2019 (USD Million)
Table 16Eye-tracking market for research & consulting services, by tracking type, 2020-2025 (USD Million)
Figure 30Human behavior and market research application to dominate eye-tracking market for research & consulting services during forecast period
Table 17Eye-tracking market for research & consulting services, by application, 2017-2019 (USD Million)
Table 18Eye-tracking market for research & consulting services, by application, 2020-2025 (USD Million)
7EYE-TRACKING MARKET, BY TRACKING TYPE (Page No. - 79)
7.1Introduction
Figure 31Eye-tracking market segmentation, by tracking type
Table 19Eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 20Eye-tracking market, by tracking type, 2020-2025 (USD Million)
7.2Remote Tracking
7.2.1Hardware segment is dominating in remote eye-tracking market
7.2.2Impact of COVID-19 on remote eye-tracking market
Figure 32Impact of COVID-19 on remote eye-tracking market
Table 21Pre-COVID & post-COVID, remote eye-tracking market, 2017-2025 (USD Million)
Table 22Remote eye-tracking market, by offering, 2017-2019 (USD Million)
Table 23Remote eye-tracking market, by offering, 2020-2025 (USD Million)
Table 24Remote eye-tracking market, by vertical, 2017-2019 (USD Million)
Table 25Remote eye-tracking market, by vertical, 2020-2025 (USD Million)
Table 26Remote eye-tracking market for hardware, by vertical, 2017-2019 (USD Million)
Table 27Remote eye-tracking market for hardware, by vertical, 2020-2025 (USD Million)
Figure 33Automotive & transportation vertical is expected grow at highest CAGR in remote eye-tracking market for software during forecast period
Table 28Remote eye-tracking market for software, by vertical, 2017-2019 (USD Million)
Table 29Remote eye-tracking market for software, by vertical, 2020-2025 (USD Million)
Table 30Remote eye-tracking market for research & consulting services, by vertical, 2017-2019 (USD Thousand)
Table 31Remote eye-tracking market for research & consulting services, by vertical, 2020-2025 (USD Thousand)
Table 32Remote eye-tracking market, by region, 2017-2019 (USD Million)
Table 33Remote eye-tracking market, by region, 2020-2025 (USD Million)
7.3Mobile Tracking
7.3.1Freedom of movement offered by mobile eye trackers is key driving factor for mobile eye-tracking market
Table 34Mobile eye-tracking market, by offering, 2017-2019 (USD Million)
Table 35Mobile eye-tracking market, by offering, 2020-2025 (USD Million)
Table 36Mobile eye-tracking market, by vertical, 2017-2019 (USD Million)
Table 37Mobile eye-tracking market, by vertical, 2020-2025 (USD Million)
Figure 34Consumer electronics vertical is expected to grow at highest CAGR in mobile eye-tracking market for hardware during forecast period
Table 38Mobile eye-tracking market for hardware, by vertical, 2017-2019 (USD Million)
Table 39Mobile eye-tracking market for hardware, by vertical, 2020-2025 (USD Million)
Table 40Mobile eye-tracking market for software, by vertical, 2017-2019 (USD Thousand)
Table 41Mobile eye-tracking market for software, by vertical, 2020-2025 (USD Thousand)
Table 42Mobile eye-tracking market for research & consulting services, by vertical, 2017-2019 (USD Thousand)
Table 43Mobile eye-tracking market for research & consulting services, by vertical, 2020-2025 (USD Thousand)
Table 44Mobile eye-tracking market, by region, 2017-2019 (USD Million)
Table 45Mobile eye-tracking market, by region, 2020-2025 (USD Million)
8EYE-TRACKING MARKET, BY APPLICATION (Page No. - 95)
8.1Introduction
Figure 35Eye-tracking market segmentation, by application
Table 46Eye-tracking market, by application, 2017-2019 (USD Million)
Table 47Eye-tracking market, by application, 2020-2025 (USD Million)
8.2Assistive Communication
8.2.1Assistive communication to grow due to increased awareness and product affordability
8.2.2Impact of COVID-19 on assistive communication application in eye-tracking market
Figure 36Impact of COVID-19 on assistive communication application in eye-tracking market
Table 48Pre-COVID & post COVID assistive communication application in eye-tracking market, 2017-2025 (USD Million)
Table 49Assistive communication application in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 50Assistive communication application in eye-tracking market, by offering, 2020-2025 (USD Million)
8.3Human Behaviour and Research
8.3.1Study of human behavior and research using eye-tracking devices helps marketers to invest carefully in marketing program
Figure 37Software in human behavior and market research for eye tracking is expected to grow at highest CAGR
Table 51Human behavior and market research application in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 52Human behavior and market research application in eye-tracking market, by offering, 2020-2025 (USD Million)
Table 53Human behaviour & market research in eye-tracking market, by type, 2017-2019 (USD Million)
Table 54Human behaviour & market research in eye-tracking market, by type, 2020-2025 (USD Million)
8.4Other Applications
8.4.1AR/VR
8.4.2Automotive vehicles
8.4.3Consumer applications
Figure 38Hardware segment to dominate eye-tracking market for other applications
Table 55Other applications in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 56Other applications in eye-tracking market, by offering, 2020-2025 (USD Million)
9EYE-TRACKING MARKET, BY VERTICAL (Page No. - 104)
9.1Introduction
Figure 39Eye-tracking market segmentation, by vertical
Table 57Eye-tracking market, by vertical, 2017-2019 (USD Million)
Table 58Eye-tracking market, by vertical, 2020-2025 (USD Million)
9.2Retail and Advertisement
9.2.1Eye-tracking technology helps in creating targeted, focused, and impactful content
9.2.2Impact of COVID-19 on eye-tracking market for retail & advertisement vertical
Figure 40Impact of COVID-19 on eye-tracking market for retail & advertisement vertical
Table 59Pre-COVID-19 & post-COVID-19 eye-tracking market for retail & advertisement vertical, 2017-2025 (USD Million)
Table 60Retail & advertisement in eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 61Retail & advertisement in eye-tracking market, by tracking type, 2020-2025 (USD Million)
Table 62Retail & advertisement in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 63Retail & advertisement in eye-tracking market, by offering, 2020-2025 (USD Million)
Table 64Retail & advertisement in remote eye-tracking market, by offering, 2017-2019 (USD Million)
Table 65Retail & advertisement in remote eye-tracking market, by offering, 2020-2025 (USD Million)
Table 66Retail & advertisement in mobile eye-tracking market, by offering, 2017-2019 (USD Million)
Table 67Retail & advertisement in mobile eye-tracking market, by offering, 2020-2025 (USD Million)
Table 68Retail & advertisement in eye-tracking market, by region, 2017-2019 (USD Million)
Table 69Retail & advertisement in eye-tracking market, by region, 2020-2025 (USD Million)
Table 70Retail & advertisement in eye-tracking market in North America, by country, 2017-2019 (USD Million)
Table 71Retail & advertisement in eye-tracking market in North America, by country, 2020-2025 (USD Million)
Table 72Retail & advertisement in eye-tracking market in Europe, by country, 2017-2019 (USD Million)
Table 73Retail & advertisement in eye-tracking market in Europe, by country, 2020-2025 (USD Million)
Figure 41China to grow at highest CAGR in eye-tracking technology for retail & advertisement
Table 74Retail & advertisement in eye-tracking market in APAC, by country, 2017-2019 (USD Million)
Table 75Retail & advertisement in eye-tracking market in APAC, by country, 2020-2025 (USD Million)
Table 76Retail & advertisement in eye-tracking market in RoW, by region, 2017-2019 (USD Million)
Table 77Retail & advertisement in eye-tracking market in RoW, by region, 2020-2025 (USD Million)
9.3Consumer Electronics
9.3.1Technological advancement, price reduction, and fast adoption of eye-tracking devices propelling their use in consumer electronic products
Figure 42Mobile tracking to grow at highest CAGR in eye-tracking market for consumer electronics
Table 78Consumer electronics in eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 79Consumer electronics in eye-tracking market, by tracking type, 2020-2025 (USD Million)
Table 80Consumer electronics in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 81Consumer electronics in eye-tracking market, by offering, 2020-2025 (USD Million)
Table 82Consumer electronics in remote eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 83Consumer electronics in remote eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 84Consumer electronics in mobile eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 85Consumer electronics in mobile eye-tracking market, by offering, 2020-2025 (USD Thousand)
Figure 43APAC to witness fastest growth in eye-tracking market for consumer electronics
Table 86Consumer electronics in eye-tracking market, by region, 2017-2019 (USD Million)
Table 87Consumer electronics in eye-tracking market, by region, 2020-2025 (USD Million)
Table 88Consumer electronics in eye-tracking market in North America, by country, 2017-2019 (USD Thousand)
Table 89Consumer electronics in eye-tracking market in North America, by country, 2020-2025 (USD Thousand)
Table 90Consumer electronics in eye-tracking market in Europe, by country, 2017-2019 (USD Thousand)
Table 91Consumer electronics in eye-tracking market in Europe, by country, 2020-2025 (USD Thousand)
Table 92Consumer electronics in eye-tracking market in APAC, by country, 2017-2019 (USD Thousand)
Table 93Consumer electronics in eye-tracking market in APAC, by country, 2020-2025 (USD Thousand)
Table 94Consumer electronics in eye-tracking market in RoW, by region, 2017-2019 (USD Thousand)
Table 95Consumer electronics in eye-tracking market in RoW, by region, 2020-2025 (USD Thousand)
9.4HEALTHCARE & RESEARCH LABS
9.4.1Assistive communication makes most prominent use of eye-tracking technology in healthcare
9.4.2Impact of COVID-19 on eye-tracking market for healthcare & research labs
Figure 44Impact of COVID-19 on eye-tracking market for healthcare & research labs
Table 96Pre-COVID-19 & post-COVID-19 eye-tracking market for healthcare & research labs, 2017-2025 (USD Million)
Table 97Healthcare & research labs in eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 98Healthcare & research labs in eye-tracking market, by tracking type, 2020-2025 (USD Million)
Table 99Healthcare & research labs in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 100Healthcare & research labs in eye-tracking market, by offering, 2020-2025 (USD Million)
Table 101Healthcare & research labs in remote eye-tracking market, by offering, 2017-2019 (USD Million)
Table 102Healthcare & research labs in remote eye-tracking market, by offering, 2020-2025 (USD Million)
Table 103Healthcare & research labs in mobile eye-tracking market, by offering, 2017-2019 (USD Million)
Table 104Healthcare & research labs in mobile eye-tracking market, by offering, 2020-2025 (USD Million)
Figure 45North America accounts for a major share in healthcare sector
Table 105Healthcare & research labs in eye-tracking market, by region, 2017-2019 (USD Million)
Table 106Healthcare & research labs in eye-tracking market, by region, 2020-2025 (USD Million)
Table 107Healthcare & research labs in eye-tracking market in North America, by country, 2017-2019 (USD Million)
Table 108Healthcare & research labs in eye-tracking market in North America, by country, 2020-2025 (USD Million)
Table 109Healthcare & research labs in eye-tracking market in Europe, by country, 2017-2019 (USD Million)
Table 110Healthcare & research labs in eye-tracking market in Europe, by country, 2020-2025 (USD Million)
Figure 46China to hold largest share in APAC eye-tracking market for healthcare & research labs during forecast period
Table 111Healthcare & research labs in eye-tracking market in APAC, by country, 2017-2019 (USD Million)
Table 112Healthcare & research labs in eye-tracking market in APAC, by country, 2020-2025 (USD Million)
Table 113Healthcare & research labs in eye-tracking market in RoW, by region, 2017-2019 (USD Thousand)
Table 114Healthcare & research labs in eye-tracking market in RoW, by region, 2020-2025 (USD Thousand)
9.5Government, Defense, and Aerospace
9.5.1North American region accounted for largest share of eye-tracking devices in government, defense, and aerospace vertical
Table 115Government, defense, and aerospace in eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 116Government, defense, and aerospace in eye-tracking market, by tracking type, 2020-2025 (USD Million)
Figure 47Hardware in high demand in eye-tracking market in government, aerospace, and defense
Table 117Government, defense, and aerospace in eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 118Government, defense, and aerospace in eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 119Government, defense, and aerospace in remote eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 120Government, defense, and aerospace in remote eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 121Government, defense, and aerospace in mobile eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 122Government, defense, and aerospace in mobile eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 123Government, defense, and aerospace in eye-tracking market, by region, 2017-2019 (USD Thousand)
Table 124Government, defense, and aerospace in eye-tracking market, by region, 2020-2025 (USD Thousand)
Figure 48US to dominate North American eye-tracking market for government, aerospace, and defense
Table 125Government, defense, and aerospace in eye-tracking market in North America, by country, 2017-2019 (USD Thousand)
Table 126Government, defense, and aerospace in eye-tracking market in North America, by country, 2020-2025 (USD Thousand)
Table 127Government, defense, and aerospace in eye-tracking market in Europe, by country, 2017-2019 (USD Thousand)
Table 128Government, defense, and aerospace in eye-tracking market in Europe, by country, 2020-2025 (USD Thousand)
Table 129Government, defense, and aerospace in eye-tracking market in APAC, by country, 2017-2019 (USD Thousand)
Table 130Government, defense, and aerospace in eye-tracking market in APAC, by country, 2020-2025 (USD Thousand)
Table 131Government, defense, and aerospace in eye-tracking market in RoW, by region, 2017-2019 (USD Thousand)
Table 132Government, defense, and aerospace in eye-tracking market in RoW, by region, 2020-2025 (USD Thousand)
9.6Automotive & Transportation
9.6.1Automotive companies using eye-tracking devices to enhance driver safety
9.6.2Impact of COVID-19 on eye-tracking market for automotive & transportation
Figure 49Impact of COVID-19 on eye-tracking market for automotive & transportation
Table 133Pre-COVID-19 & post-COVID-19 eye-tracking market for automotive & transportation, 2017-2025 (USD Million)
Table 134Automotive & transportation in eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 135Automotive & transportation in eye-tracking market, by tracking type, 2020-2025 (USD Million)
Table 136Automotive & transportation in eye-tracking market, by offering, 2017-2019 (USD Million)
Table 137Automotive & transportation in eye-tracking market, by offering, 2020-2025 (USD Million)
Table 138Automotive & transportation in remote eye-tracking market, by offering, 2017-2019 (USD Million)
Table 139Automotive & transportation in remote eye-tracking market, by offering, 2020-2025 (USD Million)
Figure 50Hardware to account for largest share in mobile eye-tracking market for automotive & transportation during forecast period
Table 140Automotive & transportation in mobile eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 141Automotive & transportation in mobile eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 142Automotive & transportation in eye-tracking market, by region, 2017-2019 (USD Thousand)
Table 143Automotive & transportation in eye-tracking market, by region, 2020-2025 (USD Thousand)
Table 144Automotive & transportation in eye-tracking market in North America, by country, 2017-2019 (USD Thousand)
Table 145Automotive & transportation in eye-tracking market in North America, by country, 2020-2025 (USD Thousand)
Table 146Automotive & transportation in eye-tracking market in Europe, by country, 2017-2019 (USD Thousand)
Table 147Automotive & transportation in eye-tracking market in Europe, by country, 2020-2025 (USD Thousand)
Figure 51New developments in automotive sector can attribute to eye-tracking market growth in china
Table 148Automotive & transportation in eye-tracking market in APAC, by country, 2017-2019 (USD Thousand)
Table 149Automotive & transportation in eye-tracking market in APAC, by country, 2020-2025 (USD Thousand)
Table 150Automotive & transportation in eye-tracking market in RoW, by region, 2017-2019 (USD Thousand)
Table 151Automotive & transportation in eye-tracking market in RoW, by region, 2020-2025 (USD Thousand)
9.7Others
Table 152Others in eye-tracking market, by tracking type, 2017-2019 (USD Million)
Table 153Others in eye-tracking market, by tracking type, 2020-2025 (USD Million)
Table 154Others in eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 155Others in eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 156Others in remote eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 157Others in remote eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 158Others in mobile eye-tracking market, by offering, 2017-2019 (USD Thousand)
Table 159Others in mobile eye-tracking market, by offering, 2020-2025 (USD Thousand)
Table 160Others in eye-tracking market, by region, 2017-2019 (USD Thousand)
Table 161Others in eye-tracking market, by region, 2020-2025 (USD Thousand)
Table 162Others in eye-tracking market in North America, by country, 2017-2019 (USD Thousand)
Table 163Others in eye-tracking market in North America, by country, 2020-2025 (USD Thousand)
Table 164Others in eye-tracking market in Europe, by country, 2017-2019 (USD Thousand)
Table 165Others in eye-tracking market in Europe, by country, 2020-2025 (USD Thousand)
Table 166Others in eye-tracking market in APAC, by country, 2017-2019 (USD Thousand)
Table 167Others in eye-tracking market in APAC, by country, 2020-2025 (USD Thousand)
Table 168Others in eye-tracking market in RoW, by region, 2017-2019 (USD Thousand)
Table 169Others in eye-tracking market in RoW, by region, 2020-2025 (USD Thousand)
10EYE-TRACKING MARKET, BY MOUNTING TYPE (Page No. - 151)
10.1Introduction
Figure 52Eye-tracking market, by mounting type
10.2Head Mounted
10.3Wheelchair Mounted
10.4Table/Device Mounted
11GEOGRAPHIC ANALYSIS (Page No. - 153)
11.1Introduction
Figure 53Eye-tracking market in China to witness highest CAGR during forecast period
Table 170Eye-tracking market, by region, 2017-2019 (USD Million)
Table 171Eye-tracking market, by region, 2020-2025 (USD Million)
11.2North America
Figure 54Snapshot of eye-tracking market in North America
11.2.1Impact of COVID-19 on eye-tracking market in North America
Figure 55Impact of COVID-19 on eye-tracking market in North America
Table 172Pre-COVID & post-COVID, eye-tracking market in North America, 2017-2025 (USD Million)
Table 173Eye-tracking market in North America, by vertical, 2017-2019 (USD Million)
Table 174Eye-tracking market in North America, by vertical, 2020-2025 (USD Million)
Table 175Eye-tracking market in North America, by country, 2017-2019 (USD Million)
Table 176Eye-tracking market in North America, by country, 2020-2025 (USD Million)
Table 177Eye-tracking market in North America, by tracking type, 2017-2019 (USD Million)
Table 178EYE-tracking market in North America, by tracking type, 2020-2025 (USD Million)
11.2.2US
11.2.2.1US accounted for largest share of eye-tracking market in North America
Table 179Eye-tracking market in US, by vertical, 2017-2019 (USD Million)
Table 180Eye-tracking market in US, by vertical, 2020-2025 (USD Million)
11.2.3Canada
11.2.3.1Retail & advertisement vertical is a key contributor to eye-tracking market in Canada
Table 181Eye-tracking market in Canada, by vertical, 2017-2019 (USD Thousand)
Table 182Eye-tracking market in Canada, by vertical, 2020-2025 (USD Thousand)
11.2.4Mexico
11.2.4.1Increasing demand for assistive communication devices is driving growth of eye-tracking market in Mexico
Table 183Eye-tracking market in Mexico, by vertical, 2017-2019 (USD Thousand)
Table 184Eye-tracking market in Mexico, by vertical, 2020-2025 (USD Thousand)
11.3Europe
Figure 56Snapshot of eye-tracking market in Europe
11.3.1Impact of COVID-19 on eye-tracking market in Europe
Figure 57Impact of COVID-19 on eye-tracking market in Europe
Table 185Pre-COVID & post-COVID, eye-tracking market in Europe, 2017-2025 (USD Million)
Table 186Eye-tracking market in Europe, by vertical, 2017-2019 (USD Million)
Table 187Eye-tracking market in Europe, by vertical, 2020-2025 (USD Million)
Table 188Eye-tracking market in Europe, by country, 2017-2019 (USD Million)
Table 189Eye-tracking market in Europe, by country, 2020-2025 (USD Million)
Table 190Eye-tracking market in Europe, by tracking type, 2017-2019 (USD Million)
Table 191Eye-tracking market in Europe, by tracking type, 2020-2025 (USD Million)
11.3.2UK
11.3.2.1Increased awareness for assistive communication is one of the drivers for the growth of eye-tracking technology in healthcare & research labs vertical
Table 192Eye-tracking market in UK, by vertical, 2017-2019 (USD Thousand)
Table 193Eye-tracking market in UK, by vertical, 2020-2025 (USD Thousand)
11.3.3Germany
11.3.3.1Automotive & transportation vertical is significant contributor to growth of eye-tracking market in Germany
Table 194Eye-tracking market in Germany, by vertical, 2017-2019 (USD Thousand)
Table 195Eye-tracking market in Germany, by vertical, 2020-2025 (USD Thousand)
11.3.4France
11.3.4.1France to witness significant growth in eye-tracking market in Europe
Table 196Eye-tracking market in France, by vertical, 2017-2019 (USD Thousand)
Table 197Eye-tracking market in France, by vertical, 2020-2025 (USD Thousand)
11.3.5Rest of Europe
Table 198Eye-tracking market in Rest of Europe, by vertical, 2017-2019 (USD Thousand)
Table 199Eye-tracking market in Rest of Europe, by vertical, 2020-2025 (USD Thousand)
11.4APAC
Figure 58Snapshot of eye-tracking market in APAC
11.4.1Impact of COVID-19 on eye-tracking market in APAC
Figure 59Impact of COVID-19 on eye-tracking market in APAC
Table 200Pre-COVID & post-COVID, eye-tracking market in APAC, 2017-2025 (USD Million)
Table 201Eye-tracking market in APAC, by vertical, 2017-2019 (USD Thousand)
Table 202Eye-tracking market in APAC, by vertical, 2020-2025 (USD Thousand)
Table 203Eye-tracking market in APAC, by country, 2017-2019 (USD Million)
Table 204Eye-tracking market in APAC, by country, 2020-2025 (USD Million)
Table 205Eye-tracking market in APAC, by tracking type, 2017-2019 (USD Million)
Table 206Eye-tracking market in APAC, by tracking type, 2020-2025 (USD Million)
11.4.2China
11.4.2.1China dominates eye-tracking market in APAC
Table 207Eye-tracking market in China, by vertical, 2017-2019 (USD Thousand)
Table 208Eye-tracking market in China, by vertical, 2020-2025 (USD Thousand)
11.4.3Japan
11.4.3.1Focus on improving driver safety drives growth of eye-tracking market in Japan
Table 209Eye-tracking market in Japan, by vertical, 2017-2019 (USD Thousand)
Table 210Eye-tracking market in Japan, by vertical, 2020-2025 (USD Thousand)
11.4.4South Korea
11.4.4.1Consumer electronics is among key verticals contributing significantly toward growth of eye-tracking market in South Korea
Table 211Eye-tracking market in South Korea, by vertical, 2017-2019 (USD Thousand)
Table 212Eye-tracking market in South Korea, by vertical, 2020-2025 (USD Thousand)
11.4.5Rest of APAC
Table 213Eye-tracking market in Rest of APAC, by vertical, 2017-2019 (USD Thousand)
Table 214Eye-tracking market in Rest of APAC, by vertical, 2020-2025 (USD Thousand)
11.5RoW
Table 215Eye-tracking market in RoW, by vertical, 2017-2019 (USD Thousand)
Table 216Eye-tracking market in RoW, by vertical, 2020-2025 (USD Thousand)
Table 217Eye-tracking market in RoW, by region, 2017-2019 (USD Million)
Table 218Eye-tracking market in RoW, by region, 2020-2025 (USD Million)
Table 219Eye-tracking market in RoW, by tracking type, 2017-2019 (USD Thousand)
Table 220Eye-tracking market in RoW, by tracking type, 2020-2025 (USD Thousand)
11.5.1South America
11.5.1.1South America contributes largest share in eye-tracking market in RoW
Table 221Eye-tracking market in South America, by vertical, 2017-2019 (USD Thousand)
Table 222Eye-tracking market in South America, by vertical, 2020-2025 (USD Thousand)
11.5.2Middle East
11.5.2.1Consumer electronics vertical to grow at fastest CAGR in Middle East
Table 223Eye-tracking market in Middle East, by vertical, 2017-2019 (USD Thousand)
Table 224Eye-tracking market in Middle East, by vertical, 2020-2025 (USD Thousand)
11.5.3Africa
11.5.3.1Retail & advertisement is major contributor towards growth of eye-tracking market in Africa
Table 225Eye-tracking market in Africa, by vertical, 2017-2019 (USD Thousand)
Table 226Eye-tracking market in Africa, by vertical, 2020-2025 (USD Thousand)
12COMPETITIVE LANDSCAPE (Page No. - 185)
12.1Overview
12.2Market ranking analysis: Eye-tracking market
Figure 60Market ranking of key players in eye-tracking market, 2019
12.3Competitive Leadership Mapping
12.3.1Visionary leaders
12.3.2Dynamic differentiators
12.3.3Innovators
12.3.4Emerging companies
Figure 61Eye-tracking market (global) competitive leadership mapping, 2019
12.4Strength of Product Portfolio (20 Players)
Figure 62Product portfolio analysis of top players in eye-tracking market
12.5Business Strategy Excellence (20 players)
Figure 63Business strategy excellence of top players in eye-tracking market
12.6Competitive Situations and Trends
12.6.1product launches & developments
Table 227Product launches & developments, from january 2018-june 2020
12.6.2Expansions & acquisitions
Table 228Expansions & acquisitions, 2018-2019
12.6.3Partnerships, collaborations, and agreements
Table 229Partnerships, collaborations, and agreements, january 2018-june 2019
13COMPANY PROFILES (Page No. - 193)
13.1Introduction
13.2Key Players
(Business Overview, Products/Solutions/Services offered, Recent Developments, SWOT Analysis, MnM View, and COVID-19-related updates)*
13.2.1TOBII
Figure 64TOBII: Company snapshot
13.2.2SEEING MACHINES
Figure 65SEEING MACHINES: Company snapshot
13.2.3SR RESEARCH
13.2.4EYETECH DIGITAL SYSTEMS
13.2.5SMART EYE
Figure 66SMART EYE: Company snapshot
13.2.6EYETRACKING
13.2.7PRS IN VIVO
13.2.8EYEGAZE
13.2.9ERGONEERS
13.2.10ISCAN
* Business Overview, Products/Solutions/Services offered, Recent Developments, SWOT Analysis, MnM View, and COVID-19-Related updates might not be captured in case of unlisted companies.
13.3Right-to-Win
13.4Other Companies
13.4.1PUPIL LABS
13.4.2IMOTIONS
13.4.3GAZEPOINT
13.4.4EYESEE
13.4.5CONVERUS
13.4.6MIRAMETRIX
13.4.7ALEA TECHNOLOGIES
13.4.8LUMEN RESEARCH
13.4.9IRISBOND
13.4.10BEIJING 7INVENSUN TECHNOLOGY
14ADJACENT AND RELATED MARKETS (Page No. - 221)
14.1Introduction
14.2Gesture Recognition and Touchless Sensing Market
14.2.1Market definition
14.2.2Gesture recognition and touchless sensing market, by industry
Figure 67Consumer electronics vertical is expected to lead gesture recognition market
Table 230Gesture recognition market, by industry, 2017-2025 (USD Million)
Table 231Gesture recognition in automotive market, by region, 2017-2025 (USD Million)
Table 232Gesture recognition in consumer electronics market, by region, 2017-2025 (USD Million)
Table 233Gesture recognition in advertisement & communication market, by region, 2017-2025 (USD Million)
Figure 68Government segment is expected to dominate touchless sensing market during forecast period
Table 234Touchless sensing market, by industry, 2017-2025 (USD Million)
Table 235Touchless sensing market for consumer electronics, by technology, 2017-2025 (USD Million)
Table 236Touchless sensing market for government, by technology, 2017-2025 (USD Million)
Table 237Touchless sensing market for finance & banking, by technology, 2017-2025 (USD Million)
14.2.3Gesture recognition and touchless sensing market, by region
Figure 69North America is expected to hold dominant position in gesture recognition market during forecast period
Table 238Gesture recognition market, by region, 2017-2025 (USD Million)
Table 239Touchless sensing market, by region, 2017-2025 (USD Million)
14.3Emotion Detection and Recognition Market
14.3.1Market definition
14.3.2Emotion detection and recognition market, by technology
Figure 70Biosensors technology segment to witness highest growth in market during forecast period
Table 240Emotion detection and recognition market size, by technology, 2017-2024 (USD Million)
Table 241Feature extraction and 3d modeling: Emotion detection and recognition market size, by region, 2017-2024 (USD Million)
Table 242Biosensors technology: Emotion detection and recognition market size, by region, 2017-2024 (USD Million)
Table 243Natural language processing: Emotion detection and recognition market size, by region, 2017-2024 (USD Million)
Figure 71North America is expected to hold dominant position in machine learning segment of emotion detection and recognition market during forecast period
Table 244Machine learning: Emotion detection and recognition market size, by region, 2017-2024 (USD Million)
14.3.3Emotion detection and recognition market, by application area
Figure 72Medical emergency application area to record highest growth during forecast period
Table 245Emotion detection and recognition market size, by application area, 2017-2024 (USD Million)
14.3.4Emotion detection and recognition market, by region
Table 246Emotion detection and recognition market size, by region, 2017-2024 (USD Million)
14.4Virtual Reality Market
14.4.1Market definition
14.4.2Virtual reality market, by technology
Figure 73Semi-and fully immersive technologies dominate virtual reality market during forecast period
Table 247VR market, by technology, 2016-2024 (USD Million)
Table 248VR market for nonimmersive technology, by offering, 2016-2024 (USD Million)
Table 249VR market for semi- and fully immersive technologies, by offering, 2016-2024 (USD Million)
14.4.3Virtual reality market, by application
Figure 74VR market for enterprise applications to witness highest CAGR from 2018 to 2024
Table 250Virtual reality market, by application, 2016-2024 (USD Million)
14.4.4Virtual reality market, by region
Figure 75APAC to witness highest CAGR from 2018 to 2024 in virtual reality market
Table 251Virtual reality market, by region, 2016-2024 (USD Million)
15APPENDIX (Page No. - 235)
15.1Insights of Industry Experts
15.2Discussion Guide
15.3Knowledge Store: MarketsandMarkets' Subscription Portal
15.4Available Customizations
15.5Related Reports
15.6Author Details

The study involved four major activities in estimating the current size of the eye tracking market. Exhaustive secondary research was done to collect information on the market and its peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, market breakdown and data triangulation were employed to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. These secondary sources include eye tracking technology journals and magazines, IEEE journals; annual reports, press releases, and investor presentations of companies; white papers; certified publications and articles from recognized authors; and directories and databases such as Factiva, Hoovers, and OneSource.

Primary Research

In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information important for this report. The primary sources from the supply side included industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related executives from key companies and organizations operating in the eye tracking market. After complete market engineering (including calculations regarding market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information as well as to verify and validate the critical numbers arrived at.

Eye Tracking Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete market engineering process, both top-down and bottom-up approaches have been implemented, along with several data triangulation methods, to estimate and validate the size of the eye tracking market and other dependent submarkets listed in this report.

  • Key players in the industry and markets have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Eye Tracking Market Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the global market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at exact statistics for all segments and subsegments, market breakdown and data triangulation procedures have been employed wherever applicable. The data has been triangulated by studying various factors and trends identified from both demand and supply sides in retail, advertisement, consumer electronics, healthcare and research labs, transportation, automotive, defense, and aerospace verticals among others.

Report Objectives

The following are the primary objectives of the study.

  • To describe and forecast the eye-tracking market, in terms of value, by offering, tracking type, application, and vertical
  • To describe and forecast the eye-tracking market, in terms of value, by region—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
  • To provide detailed information regarding the drivers, restraints, opportunities, and challenges that influence the market growth
  • To provide a detailed overview of the eye-tracking value chain
  • To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
  • To profile key players and comprehensively analyze their ranking based on their revenues and core competencies, along with detailed competitive landscape for the market leaders
  • To analyze competitive developments such as expansions, agreements, partnerships, acquisitions, product developments, and research and development (R&D) in the eye-tracking market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Eye Tracking Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Eye Tracking Market

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