HOME Top Market Reports Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market Research, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics), and Geography - Global Forecast to 2023

Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market Research, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics), and Geography - Global Forecast to 2023

By: marketsandmarkets.com
Publishing Date: July 2017
Report Code: SE 3886

 

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The global eye tracking market is expected to be worth USD 1,376.5 Million by 2023, growing at a CAGR of 27.4% from 2017 to 2023. It is expected to witness a shipment of 756 thousand units of eye trackers by 2023. The demand for personalized advertisement and market research is expected to drive the eye tracking market in the retail sector. The demand in the healthcare sector for assistive communication applications; and the adoption of eye-tracking technology in the automotive sector for driver safety are also expected to drive the market going forward. The base year considered for the study is 2016, and the market size forecast is given for the period 2017–2023.

The prime objectives of this report can be summarized as follows:

  • Define, describe, and forecast the eye tracking market, in terms of value, segmented on the basis of application, tracking type, offering, vertical, and geography
  • Define, describe, and forecast the market size, in terms of volume, segmented on the basis of hardware offering and tracking type
  • Provide the market size estimation for 4 main regions (along with countries) North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • Identify and analyze major factors (drivers, restraints, opportunities, and challenges) influencing the market growth
  • Strategically profile the key players and comprehensively analyze their market position in terms of their market rankings

This research study involves the extensive use of secondary sources, directories, and databases (such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource) to identify and collect information useful for this study. The research methodology followed in this report is explained below.

  • Analysis of all the applications of eye-tracking technology worldwide
  • Analysis of the trend and penetration rate of eye-tracking products into various applications and verticals
  • Estimation of the market size in terms of value
  • Estimation of the market size of eye-tracking technology in terms of applications across industry verticals
  • Estimation of overall market size, along with data triangulation with the supply-side data, including product developments, supply chain, and estimated sales of products using eye-tracking technology

After arriving at the overall market size, the total market has been split into several segments and subsegments and confirmed with the key industry experts. The below figure shows the breakdown of primaries on the basis of company type, designation, and region.

Eye Tracking Market

To know about the assumptions considered for the study, download the pdf brochure

The eye tracking market ecosystem includes manufacturers such as Tobii AB (Sweden), SR Research Ltd. (Canada), and Seeing Machines Ltd. (Australia); software providers such as EyeTracking Inc. (US) and Ergoneers GmbH (Germany); and service providers such as PRS IN VIVO (US) and Lumen Research Ltd. (UK).

Key Target Audience

  • Retailers and automotive manufacturers
  • Eye-tracking product developers
  • Brand customers/OEMs/ODMs
  • Consulting and market research service providers
  • Eye-tracking-related associations, organizations, forums, and alliances
  • Government bodies, such as regulatory authorities and policy-makers
  • Venture capitalists and start-ups
  • Semiconductor component suppliers
  • Research institutes, organizations, and consulting companies

Scope of the Report:

This research report segments the eye tracking market into the following submarkets:

By Offering

  • Hardware
  • Software
  • Research and consulting services

By Application

  • Assistive communication
  • Human behavior and market research
  • Others

By Tracking Type

  • Remote eye tracking
  • Mobile eye tracking

By Vertical

  • Retail & advertisement
  • Consumer electronics
  • Healthcare and research labs
  • Government, defense, and aerospace
  • Automotive and transportation
  • Others

By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • Rest of APAC
  • Rest of the World
    • Middle East
    • South America
    • Africa

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

  • Detailed analysis and profiling of additional market players (up to 5)
  • Detailed analysis of specific industries and respective use cases or applications of eye tracking

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Study Objectives
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Eye Tracking Market: Scope Definition
    2.2 Research Data
           2.2.1 Secondary Data
           2.2.2 Primary Data
                    2.2.2.1 Key Industry Insights
                    2.2.2.2 Breakdown of Primaries
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
                    2.3.1.1 Approach for Capturing Market Share By Bottom-Up Analysis (Demand Side)
           2.3.2 Top-Down Approach
                    2.3.2.1 Approach for Capturing Market Share By Top-Down Analysis (Supply Side)
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 36)
    4.1 Global Eye Tracking Market
    4.2 Eye Tracking Market, By Application (USD Million)
    4.3 Market, By Offering (USD Million)
    4.4 Market, By Tracking Type (USD Million)
    4.5 Market for Human Behavior & Market Research (USD Million)
    4.6 Market for Other Applications (USD Million)
    4.7 Market, By Vertical and Geography (USD Million)

5 Market Overview (Page No. - 41)
    5.1 Market Dynamics
           5.1.1 Drivers
                    5.1.1.1 Wide Application Areas and Lucrative Benefits Offered By Eye-Tracking Technology
                    5.1.1.2 Increasing Demand for Personalized Advertisement and Consumer Research
                    5.1.1.3 Increasing Demand for Assistive Communication Devices and Benefits Offered By Eye Tracking
                    5.1.1.4 High Adoption in Automotive, Aviation, and Other Related Industries
           5.1.2 Restraints
                    5.1.2.1 Growth in Automation in Vehicles, Advanced Robotics, and Smart Factories
                    5.1.2.2 Growth in Gesture Recognition
           5.1.3 Opportunities
                    5.1.3.1 Increasing Applications in Fast-Growing AR/VR Market
                    5.1.3.2 Integration of Eye-Tracking Technology Into Consumer Electronics Devices
           5.1.4 Challenges
                    5.1.4.1 Technology Standardization for Better Interoperability
                    5.1.4.2 Development of Low-Cost Eye-Tracking Systems for High-Volume Applications

6 Industry Trends (Page No. - 52)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Key Industry Trends
           6.3.1 Focus on Diverse Industries—Key Trend Among Eye-Tracking Technology Developers
           6.3.2 Increased R&D and Patent Filing Activities Among Industry Leaders

7 Eye Tracking Market, By Offering (Page No. - 55)
    7.1 Introduction
    7.2 Hardware
    7.3 Software
    7.4 Research and Consulting Services

8 Eye Tracking Market, By Application (Page No. - 65)
    8.1 Introduction
    8.2 Assistive Communication
    8.3 Human Behavior and Market Research
    8.4 Others
           8.4.1 AR/VR
           8.4.2 Automotive Vehicles
           8.4.3 Consumer Applications

9 Eye Tracking Market, By Tracking Type (Page No. - 73)
    9.1 Introduction
    9.2 Remote Eye Tracking
    9.3 Mobile Eye Tracking

10 Eye Tracking Market, By Vertical (Page No. - 84)
     10.1 Introduction
     10.2 Retail and Advertisement
     10.3 Consumer Electronics
     10.4 Healthcare and Research Labs
     10.5 Government, Defense, and Aerospace
     10.6 Automotive and Transportation
     10.7 Others

11 Geographic Analysis (Page No. - 105)
     11.1 Introduction
     11.2 North America
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 UK
             11.3.2 Germany
             11.3.3 France
             11.3.4 Rest of Europe
     11.4 APAC
             11.4.1 China
             11.4.2 Japan
             11.4.3 South Korea
             11.4.4 Rest of APAC
     11.5 RoW
             11.5.1 Middle East
             11.5.2 South America
             11.5.3 Africa

12 Competitive Landscape (Page No. - 124)
     12.1 Overview
     12.2 Market Ranking Analysis: Eye Tracking Market, 2016
     12.3 Competitive Leadership Mapping
             12.3.1 Visionary Leaders
             12.3.2 Dynamic Differentiators
             12.3.3 Innovators
             12.3.4 Emerging Companies
     12.4 Business Strategy Excellence (25 Companies)
     12.5 Strength of Product Portfolio (25 Companies)

13 Company Profiles (Page No. - 130)
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
     13.1 Introduction
     13.2 Tobii AB
     13.3 Eyetracking, Inc.
     13.4 Seeing Machines Ltd.
     13.5 Smart Eye AB
     13.6 Prs in Vivo
     13.7 Sensomotoric Instruments GmbH (Apple Inc.)
     13.8 Lc Technologies, Inc.
     13.9 Eyetech Digital Systems, Inc.
     13.10 Ergoneers GmbH
     13.11 Sr Research Ltd.
     13.12 Key Emerging and Innovative Players

*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 169)
     14.1 Discussion Guide
     14.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customization
     14.5 Related Reports
     14.6 Author Details


List of Tables (62 Tables)

Table 1 Major Secondary Sources
Table 2 Eye Tracking Market, 2014–2023
Table 3 Market, By Offering, 2014–2023 (USD Million)
Table 4 Market for Hardware, By Tracking Type, 2014–2023 (USD Million)
Table 5 Market for Hardware, By Tracking Type, 2014–2023 (Thousand Units)
Table 6 Market for Hardware, By Application, 2014–2023 (USD Million)
Table 7 Market for Software, By Tracking Type, 2014–2023 (USD Million)
Table 8 Market for Software, By Application, 2014–2023 (USD Million)
Table 9 Market for Research and Consulting Services, By Tracking Type 2014–2023 (USD Million)
Table 10 Market for Research and Consulting Services, By Application, 2014–2023 (USD Million)
Table 11 Market, By Application, 2014–2023 (USD Million)
Table 12 Market for Assistive Communication, By Offering, 2014–2023 (USD Million)
Table 13 Market for Human Behavior and Market Research, By Type, 2014–2023 (USD Million)
Table 14 Market for Human Behavior and Market Research, By Offering, 2014–2023 (USD Million)
Table 15 Market for Other Applications, By Type, 2014–2023 (USD Million)
Table 16 Market for Other Applications, By Offering, 2014–2023 (USD Million)
Table 17 Market, By Tracking Type, 2014–2023 (USD Million)
Table 18 Remote Eye Tracking Market, By Offering, 2014–2023 (USD Million)
Table 19 Remote Eye Tracking Market for Hardware, By Vertical, 2014–2023 (USD Million)
Table 20 Remote Eye Tracking Market for Software, By Vertical, 2014–2023 (USD Million)
Table 21 Remote Eye Tracking Market for Research and Consulting Services, By Vertical, 2014–2023 (USD Million)
Table 22 Remote Eye Tracking Market, By Vertical, 2014–2023 (USD Million)
Table 23 Mobile Eye Tracking Market, By Offering, 2014–2023 (USD Million)
Table 24 Mobile Eye Tracking Market for Hardware, By Vertical, 2014–2023 (USD Million)
Table 25 Mobile Eye Tracking Market for Software, By Vertical, 2014–2023 (USD Million)
Table 26 Mobile Eye Tracking Market for Research and Consulting Services, By Vertical, 2014–2023 (USD Million)
Table 27 Mobile Eye Tracking Market, By Vertical, 2014–2023 (USD Million)
Table 28 Market, By Vertical, 2014–2023 (USD Million)
Table 29 Market for Retail and Advertisement, By Region, 2014–2023 (USD Million)
Table 30 Market for Retail and Advertisement, By Tracking Type, 2014–2023 (USD Million)
Table 31 Remote Eye Tracking Market for Retail and Advertisement, By Offering, 2014–2023 (USD Million)
Table 32 Mobile Eye Tracking Market for Retail and Advertisement, By Offering, 2014–2023 (USD Million)
Table 33 Market for Consumer Electronics, By Region, 2014–2023 (USD Million)
Table 34 Market for Consumer Electronics, By Tracking Type, 2014–2023 (USD Million)
Table 35 Remote Eye Tracking Market for Consumer Electronics, By Offering, 2014–2023 (USD Million)
Table 36 Mobile Eye Tracking Market for Consumer Electronics, By Offering, 2014–2023 (USD Million)
Table 37 Market for Healthcare and Research Labs, By Region, 2014–2023 (USD Million)
Table 38 Market for Healthcare and Research Labs, By Tracking Type, 2014–2023 (USD Million)
Table 39 Remote Eye Tracking Market for Healthcare and Research Labs, By Offering, 2014–2023 (USD Million)
Table 40 Mobile Eye Tracking Market for Healthcare and Research Labs, By Offering, 2014–2023 (USD Million)
Table 41 Market for Government, Defense, and Aerospace, By Region, 2014–2023 (USD Million)
Table 42 Market for Government, Defense, and Aerospace, By Tracking Type, 2014–2023 (USD Million)
Table 43 Remote Eye Tracking Market for Government, Defense, and Aerospace, By Offering, 2014–2023 (USD Million)
Table 44 Mobile Eye Tracking Market for Government, Defense, and Aerospace, By Offering, 2014–2023 (USD Million)
Table 45 Market for Automotive and Transportation, By Region, 2014–2023 (USD Million)
Table 46 Market for Automotive and Transportation, By Tracking Type, 2014–2023 (USD Million)
Table 47 Remote Eye Tracking Market for Automotive and Transportation, By Offering, 2014–2023 (USD Million)
Table 48 Mobile Eye Tracking Market for Automotive and Transportation, By Offering, 2014–2023 (USD Million)
Table 49 Market for Others, By Region, 2014–2023 (USD Million)
Table 50 Market for Others, By Tracking Type, 2014–2023 (USD Million)
Table 51 Remote Eye Tracking Market for Others, By Offering, 2014–2023 (USD Million)
Table 52 Mobile Eye Tracking Market for Others, By Offering, 2014–2023 (USD Million)
Table 53 Market, By Region, 2014–2023 (USD Million)
Table 54 North American Market, By Vertical, 2014–2023 (USD Million)
Table 55 Market in North America, By Country, 2014–2023 (USD Million)
Table 56 European Market, By Vertical, 2014–2023 (USD Million)
Table 57 European Market, By Country, 2014–2023 (USD Million)
Table 58 Market in APAC, By Vertical, 2014–2023 (USD Million)
Table 59 Market in APAC, By Country, 2014–2023 (USD Million)
Table 60 Market in RoW, By Vertical, 2014–2023 (USD Thousand)
Table 61 Market in RoW, By Region, 2014–2023 (USD Million)
Table 62 Key Player Market Ranking, 2016


List of Figures (66 Figures)

Figure 1 Market Segmentation
Figure 2 Geographic Segmentation
Figure 3 Market: Process Flow of Market Size Estimation
Figure 4 Market: Research Design
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Assumptions for the Research Study
Figure 9 Market for Hardware Expected to Grow at Highest CAGR During Forecast Period
Figure 10 Assistive Communication Emerged as Largest Application in Eye Tracking Market in 2016
Figure 11 Remote Eye Tracking Expected to Remain the Most Dominant Approach in Eye Tracking Market During Forecast Period
Figure 12 Market for Automotive and Transportation Expected to Grow at Highest CAGR During Forecast Period
Figure 13 Market, By Geography, 2014–2023
Figure 14 Market Expected to Grow at High Rate During Forecast Period
Figure 15 Human Behavior and Market Research Expected to Hold Largest Share of Eye Tracking Market By 2023
Figure 16 Hardware Segment to Hold Largest Market Size During Forecast Period
Figure 17 Remote Tracking to Hold Largest Market Size During Forecast Period
Figure 18 On-Site Advertisement and Packaging in Human Behavior and Market Research Segment to Hold Largest Market Share During Forecast Period
Figure 19 Automotive Vehicles Subsegment in Other Applications Expected to Hold A Significant Market Share By 2023
Figure 20 North America to Hold Largest Share of Eye Tracking Market in 2016
Figure 21 Retail and Advertisement to Hold Largest Share of Eye Tracking Market By 2023
Figure 22 Drivers, Restraints, Opportunities, and Challenges for Eye Tracking Market
Figure 23 Market Size for Human Behavior and Market Research, 2014–2023
Figure 24 Market Size for Assistive Communication, 2014–2023
Figure 25 Market Size for Automotive, Aviation, and Other Related Industries, 2014–2023
Figure 26 AR/VR Market, 2014–2022
Figure 27 Market Size in Consumer Electronics Vertical, 2014–2023
Figure 28 Value Chain, Market
Figure 29 Key Industry Trends, Market
Figure 30 Market, Patent Analysis, 2016
Figure 31 Market Segmentation, By Offering
Figure 32 Hardware Expected to Dominate Eye Tracking Market During Forecast Period
Figure 33 Eye-Tracking Hardware Market for Other Applications Such as AR/VR and Automotive is Expected to Grow at Highest CAGR During Forecast Period
Figure 34 Eye Tracking Software Market for Other Applications Such as AR/VR and Automotive Expected to Grow at Highest CAGR During Forecast Period
Figure 35 Human Behavior and Market Research Application to Dominate Eye-Tracking Research and Consulting Services
Figure 36 Market Segmentation, By Application
Figure 37 Human Behavior and Market Research Expected to Be Largest Application in Eye Tracking Market By 2023
Figure 38 Market for Human Behavior and Market Research, By Offering, 2017 vs 2023 (USD Million)
Figure 39 Market for Other Applications, 2017 vs 2023 (USD Million)
Figure 40 Market Segmentation, By Tracking Type
Figure 41 Remote Tracking Expected to Dominant Eye Tracking Market During Forecast Period
Figure 42 Remote Eye Tracking Market for Hardware to Grow at Highest CAGR During Forecast Period
Figure 43 Hardware Segment to Dominate Mobile Eye Tracking Market During Forecast Period
Figure 44 Market Segmentation, By Vertical
Figure 45 Retail and Advertisement Vertical Expected to Be Largest Contributor to Eye Tracking Market By 2023
Figure 46 European Market for Retail and Advertisement Expected to Grow at Highest CAGR During Forecast Period
Figure 47 Market for Consumer Electronics in APAC Expected to Grow at Highest CAGR During Forecast Period
Figure 48 North America Expected to Be Largest Contributor to Eye Tracking Market for Healthcare and Research Labs During Forecast Period
Figure 49 North America Expected to Dominate Market for Government, Defense, and Aerospace Vertical During Forecast Period
Figure 50 Market for Automotive and Transportation in Europe Expected to Grow at Highest CAGR During Forecast Period
Figure 51 North America Expected to Dominate Market for Other Verticals During Forecast Period
Figure 52 Market Segmentation, By Region
Figure 53 Market, By Region, 2017 vs 2023 (USD Million)
Figure 54 Geographic Snapshot of Market: Japan Expected to Be the Fastest-Growing Country in Eye Tracking Market
Figure 55 Market Size in North America, By Country, 2017 vs 2023 (USD Million)
Figure 56 North America: Market Snapshot
Figure 57 Market Size in Europe, By Country, 2017 vs 2023 (USD Million)
Figure 58 Europe: Market Snapshot
Figure 59 Market Size in APAC, By Country, 2017 vs 2023 (USD Million)
Figure 60 APAC: Market Snapshot
Figure 61 Market Size in RoW, By Region, 2017 vs 2023 (USD Million)
Figure 62 Companies Adopted Product Launches as Key Growth Strategy Between 2015 and 2017
Figure 63 Global Market, Competitive Leadership Mapping, 2016
Figure 64 Company Snapshot: Tobii AB (2016)
Figure 65 Company Snapshot: Seeing Machines Ltd. (2016)
Figure 66 Company Snapshot: Smart Eye AB (2016)

The global eye tracking market is expected to grow at a CAGR of 27.4% during the forecast period and is expected to be worth USD 1,376.5 Million by 2023.

Eye tracking involves the tracking of eye movements to gain insights into the focus areas and attention span of human beings. This data is analyzed to gather information about the psychology of human beings or translate the gaze of human beings into actionable data. Eye tracking has applications across a number of verticals, such as retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others. The growing demand in healthcare, retail, and automotive verticals is driving the market growth. AR/VR and consumer applications are expected to provide a good growth opportunity for the eye tracking market during the forecast period.

This report covers the eye tracking market on the basis of offering, application, tracking type, vertical, and geography. The hardware offering is expected to hold the largest market share during the forecast period; the market for this offering is also expected to grow at the highest CAGR during the forecast period. The dominance of the hardware offerings is due to the criticality of the component in some prominent applications, such as assistive communication and automotive.

Remote eye tracking accounted for the largest share of the market based on tracking type in 2016. The market for mobile eye tracking is expected to grow at the highest CAGR during the forecast period as it offers more degree of freedom for natural head movement in a holistic 3D environment.

The eye tracking market for the automotive and transportation vertical is expected to grow at the highest CAGR during the forecast period. There is an increase in the deployment of eye-tracking technology by automotive vendors. The large automotive and transportation market provides a huge growth opportunity for the emerging eye tracking market. This growth is expected to be more prominent in North America and Europe owing to the early adoption of eye tracking in healthcare, retail, and automotive sectors.

Eye Tracking Market

North America held the largest market share in 2016 and is expected to dominate the eye tracking market between 2017 and 2023. The market in APAC is expected to grow at the highest CAGR during the same period. A number of untapped verticals and applications; and growing awareness about eye-tracking technology are expected to contribute to the fast growth of the eye tracking market in APAC. During the forecast period, the adoption of eye tracking in healthcare, automotive, and retail verticals is expected to increase in APAC.

A major restraint for the growth of the eye tracking market is the growth in automation in vehicles, advanced robotics, and smart factories . Many large manufacturing plants are increasingly moving toward automation to increase efficiency and minimize human error. Also, the concept of driverless cars is expected to gain momentum in the automotive industry. With reduced human interventions in these domains, the scope for the growth of the eye tracking market is expected to be subdued.

The major players involved in the eye tracking market value chain include Tobii AB (Sweden), SensoMotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and EyeTech Digital Systems, Inc. (US), among others. These players have adopted various strategies (such as product launches and developments; partnerships; collaborations; business expansions; and mergers and acquisitions) to cater to the needs of the eye tracking market.

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