Eye Tracking Market

Eye Tracking Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, and Human Behavior & Market Research), Vertical, and Geography- Global Forecast to 2025

Report Code: SE 3886 Jul, 2020, by marketsandmarkets.com

[241 Pages Report] The eye tracking market is expected to grow from USD 368 million in 2020 to USD 1,098 million by 2025; it is expected to grow at a CAGR of 24.5% during the forecast period. The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application is one of the key driving factors for the eye tracking market. The increasing penetration of eye tracking technology in the consumer electronics vertical, and high demand for eye trackers for personalized advertisements and consumer research purposes are a few other key factors having a positive impact on the growth of the eye tracking market.

Eye Tracking Market

Impact of COVID-19 on Eye Tracking Market:

The world is facing an economic crisis caused by COVID-19 pandemic. The pandemic like various other markets has also led to a decline in the growth rate of the eye-tracking market. The major demand generators in the eye-tracking market— various retail stores, advertisement companies, and research labs—are currently non-operational in multiple countries, which has negatively impacted the demand for eye-tracking technology-based products and services. Additionally, COVID-19 has also disrupted the supply chain of the eye-tracking market, which is hindering the manufacturing and distribution of eye-tracking devices. The eye-tracking market is expected to gather momentum as soon as the supply chain issues get resolved.

Market Dynamics:

Driver: Rising adoption of eye-tracking technology in advertisement and consumer research

Eye-tracking technology has been extensively adopted for market research activities. There is an increasing demand from retail, specifically from the FMCG sector, to utilize eye-tracking technology to increase sales revenue. Eye-tracking devices and related algorithms are being used to gain insights into consumer behavior at a retail store. These devices and algorithms help ascertain how much time a consumer spends browsing a product, what the best product layout to prompt a buy at a store is, and what packaging provides the best product information for the customer’s benefit. Market research using eye tracking is also extended to web marketing activities and evaluating advertisements in print, signage, and digital media.

Restraint: Growth in gesture recognition market

Gesture recognition technologies are utilized to operate a device without touching them. The major drivers for the gesture recognition market include the surging application of gesture control features in automobiles, increasing digitalization across industries, favorable programs deployed by government, and reduction of hygiene concerns due to the presence of touchless sanitary solutions. Gesture recognition technology has various applications in automotive, aerospace, consumer devices, and many other fields. The technology can also be utilized for operating computing devices to communicate with other person or environment by gesture control. Therefore, gesture recognition technology is also an important contender that can cater to assistive communication applications. However, the devices-based on gesture recognition can be utilized by limited types of patents or users. The impact of this restraining factor is currently moderate/medium on the eye-tracking market and is expected to remain the same during the forecast period.

Opportunity: Penetration of eye-tracking technology in AR/VR devices

The demand for augmented reality (AR) and virtual reality (VR) devices is on the rise owing to various factors, such as the ability to offer an enhanced experience to the users, improve image quality, helping eyes to reduce strain and improve focus. Eye-tracking technology can be integrated into AR/VR devices, such as headgears and PCs; this provides growth opportunities for eye-tracking technology. Many industry leaders have identified this opportunity and undertaken research into these fields.

Challenge: Hindrance in eye-tracking market supply chain due to COVID-19

Many countries had imposed or are continuing to impose lockdowns to contain the spread of COVID-19. This has disrupted the supply chain of various markets, including the eye-tracking market. This hindrance in the supply chain is creating challenges for eye-tracking-based device manufacturers in manufacturing and supplying their products.

Market for mobile eye tracking to grow at highest CAGR during forecast period

The market for mobile eye tracking is expected to grow at a higher CAGR during the forecast period. Mobile eye tracking provides more degree of freedom for the subject, which entails more natural head and eye movement to be recorded. This approach is gaining traction in market research applications, especially in the retail and advertisement sector. The setup generally includes lightweight glasses and high-resolution cameras, which trace the eye movement via reflection of light onto the headgear.

Assistive communication application to account for largest market share during forecast period

The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. Assistive communication application is expected to dominate the eye tracking market, in terms of size, during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology has led to the growth in the demand for eye trackers in the healthcare vertical, this is the primary reason behind the largest share of this segment in the eye tracking market.

Eye Tracking Market by Region

North America to account for largest market share during forecast period

North America is expected to account for the largest share of the eye tracking market during the forecast period. The dominance of this sector can be attributed to the comparative economic superiority of the region. The increasing use of advanced technology in the healthcare sector and growing research activities to understand the human behavior are a few of the key factors driving the growth in North America.

Key Market Players

Tobii (Sweden), SR Research (Canada), Seeing Machine (Australia), Smart Eye (Sweden), EyeTech Digital Systems (US), EyeTracking (US), Eyegaze (US), PRS IN VIVO (US), Ergoneers (Germany), iMotions (Denmark), and EyeSee (Belgium) are among the key players operating in the eye-tracking market.

Scope of the Report

Report Metric

Details

Market size available for years

2017–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Value (USD) and Volume (Thousand Units)

Segments covered

Offering, Tracking Type, Application, Vertical, and Region

Regions covered

North America, APAC, Europe, and RoW

Companies covered

Tobii (Sweden), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), and EyeTech Digital Systems (US), among others (total 20 players are covered).

This research report categorizes the eye tracking market based on offering, tracking type, application, vertical, and region.

Eye Tracking Market, by Offering

  • Hardware
  • Software
  • Research & Consulting Services

Eye Tracking Market, by Tracking Type

  • Remote Tracking
  • Mobile Tracking

Eye Tracking Market, by Application

  • Assistive Communication
  • Human Behavior & Market Research
  • Others

Eye Tracking Market, by Vertical

  • Retail & Advertisement
  • Consumer Electronics
  • Healthcare & Research Labs
  • Government, Defense, and Aerospace
  • Automotive & Transportation
  • Others

Eye Tracking Market, by Geography

  • North America (US, Canada, and Mexico)
  • Europe (UK, Germany, France, and Rest of Europe)
  • APAC (China, Japan, South Korea, and Rest of APAC)
  • RoW (South America, Middle East, and Africa)

Recent Developments

  • In June 2020, Tobii Pro, a business unit of Tobii (Sweden), announced the launch of Tobii Pro Glasses 3—its next-generation of wearable eye tracker built for measuring attention in any real-world scenario.
  • In May 2020, Tobii Dynavox, a business unit of Tobii (Sweden), announced the launch of I-Series, its next-generation communication device, with built-in eye tracking. The new I-Series is developed for people with disabilities such as cerebral palsy and amyotrophic lateral sclerosis (ALS). It provides them with a voice to communicate and become more independent.
  • In October 2019, Seeing Machines (Australia) partnered with North America’s 5th largest airline, Alaska Airlines (US), to deliver advanced eye and gaze tracking capabilities to the airlines using its Crew Training System.

Critical questions answered by this report:

  • What are the key strategies adopted by key companies in the eye-tracking market and how will all these developments take the industry in the mid to long term?
  • What are the emerging applications of eye tracking technology?
  • How are advancements in consumer electronics, automotive, and other verticals influencing the eye-tracking market?
  • Which type of eye tracking product is expected to penetrate significantly in the eye tracking market?
  • Which countries are expected to witness significant growth in the eye tracking market?

Frequently Asked Questions (FAQ):

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 36)
   
1.1 STUDY OBJECTIVES
    1.2 DEFINITION
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE
           1.3.1 MARKETS COVERED
                 FIGURE 1 EYE TRACKING MARKET SEGMENTATION
           1.3.2 GEOGRAPHIC SCOPE
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY
    1.5 LIMITATIONS
    1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY (Page No. - 40)
   
2.1 RESEARCH DATA
        FIGURE 2 PROCESS FLOW: EYE TRACKING MARKET SIZE ESTIMATION
        FIGURE 3 EYE-TRACKING MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
                    2.1.1.1 Secondary sources
           2.1.2 PRIMARY DATA
                    2.1.2.1 Key data from primary sources
                    2.1.2.2 Key industry insights
                    2.1.2.3 Breakdown of primaries
    2.2 MARKET SIZE ESTIMATION
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for arriving at market share by bottom-up approach
                            FIGURE 4 EYE-TRACKING MARKET: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                 FIGURE 5 EYE-TRACKING MARKET: TOP-DOWN APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
        FIGURE 6 DATA TRIANGULATION
    2.4 ASSUMPTIONS FOR RESEARCH STUDY
           2.4.1 SPECIFIC FACTORS CONSIDERED WHILE ESTIMATING AND PROJECTING MARKET SIZE

3 EXECUTIVE SUMMARY (Page No. - 49)
    3.1 EYE TRACKING MARKET: POST COVID-19
           3.1.1 REALISTIC SCENARIO
                 FIGURE 7 REALISTIC SCENARIO: EYE-TRACKING MARKET, 2017–2025 (USD MILLION)
           3.1.2 PESSIMISTIC SCENARIO
                 FIGURE 8 PESSIMISTIC SCENARIO: EYE-TRACKING MARKET, 2017–2025 (USD MILLION)
           3.1.3 OPTIMISTIC SCENARIO
                 FIGURE 9 OPTIMISTIC SCENARIO: EYE-TRACKING MARKET, 2017–2025 (USD MILLION)
                 FIGURE 10 IMPACT OF COVID-19 ON EYE-TRACKING MARKET
                 FIGURE 11 HARDWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE BY 2025
                 FIGURE 12 REMOTE EYE TRACKERS TO HOLD LARGEST SIZE OF EYE-TRACKING MARKET BY 2025
                 FIGURE 13 ASSISTIVE COMMUNICATION TO ACCOUNT FOR LARGEST MARKET SIZE IN 2025
                 FIGURE 14 AUTOMOTIVE & TRANSPORTATION VERTICAL IS EXPECTED TO GROW AT FASTEST RATE DURING FORECAST PERIOD
                 FIGURE 15 NORTH AMERICA CAPTURED LARGEST SHARE OF MARKET IN 2019

4 PREMIUM INSIGHTS (Page No. - 56)
    4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN MARKET
        FIGURE 16 INCREASING ADOPTION OF EYE-TRACKING TECHNOLOGY IN APAC DRIVING MARKET GROWTH
    4.2 EYE-TRACKING MARKET, BY TRACKING TYPE
        FIGURE 17 MOBILE TYPE MARKET TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    4.3 EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY AND VERTICAL
        FIGURE 18 RETAIL & ADVERTISEMENT VERTICAL TO HOLD LARGEST SHARE OF MARKET IN NORTH AMERICA IN 2025
    4.4 MARKET, BY APPLICATION
        FIGURE 19 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION MARKET TO GROW AT SIGNIFICANT CAGR FROM 2020 TO 2025
    4.5 EYE-TRACKING MARKET, BY COUNTRY (2020)
        FIGURE 20 US TO HOLD LARGEST SHARE OF MARKET IN 2020

5 MARKET OVERVIEW (Page No. - 59)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
        FIGURE 21 EYE-TRACKING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Growing demand for eye-tracking-based assistive communication devices to drive market: COVID-19 expected to negatively impact demand from assistive communication application in short term
                    5.2.1.2 Rising adoption of eye-tracking technology in advertisement and consumer research
                    5.2.1.3 Increasing penetration of eye-tracking technology in automotive & transportation industry, especially in driver monitoring systems, driving market: COVID-19 expected to hinder penetration rate
                            FIGURE 22 IMPACT ANALYSIS: DRIVERS
           5.2.2 RESTRAINTS
                    5.2.2.1 Growth in gesture recognition market
                            FIGURE 23 IMPACT ANALYSIS: RESTRAINTS
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Penetration of eye-tracking technology in AR/VR devices
                    5.2.3.2 Integration of consumer electronics devices with eye-tracking technology
                    5.2.3.3 Rise in demand for eye-tracking technology in emerging regions
                            FIGURE 24 IMPACT ANALYSIS: OPPORTUNITIES
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of technological standardization
                    5.2.4.2 High cost of eye-tracking systems hinder its penetration in high-volume applications
                    5.2.4.3 Hindrance in eye-tracking market supply chain due to COVID-19
                            FIGURE 25 IMPACT ANALYSIS: CHALLENGES
    5.3 OVERVIEW OF RELATED AND ADJACENT MARKET REPORTS
        TABLE 1 ADJACENT AND RELATED MARKETS
    5.4 VALUE CHAIN ANALYSIS
        FIGURE 26 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING COMPONENT AND SYSTEM MANUFACTURING PHASES
    5.5 USE CASES
           5.5.1 TOBII AND PRC-SALTILLO WORKED TOGETHER ON LOOK EYE TRACKER
           5.5.2 TOBII AND RIGHTEYE COLLABORATED TO HELP HEALTHCARE PROFESSIONALS AND PERFORMANCE SPECIALISTS FOR BETTER TREATMENT OF THEIR PATIENTS AND CLIENTS
           5.5.3 LOOXID LABS COMBINED VR HEADSET WITH EYE-TRACKING AND EEG SENSORS WHICH HELPS RESEARCHERS EASILY INTEGRATE VR INTO THEIR RESEARCH
           5.5.4 LUMEN RESEARCH, THROUGH EYE-TRACKING TECHNOLOGY, HELPED BRITISH GAS IN ENHANCING THEIR DIGITAL DISPLAY ADVERTISING

6 EYE-TRACKING MARKET, BY OFFERING (Page No. - 68)
    6.1 INTRODUCTION
        FIGURE 27 EYE TRACKING MARKET SEGMENTATION, BY OFFERING
        TABLE 2 MARKET, BY VALUE AND VOLUME, 2017–2019
        TABLE 3 MARKET, BY VALUE AND VOLUME, 2020–2025
        TABLE 4 MARKET, BY OFFERING, 2017–2019 (USD MILLION)
        TABLE 5 MARKET, BY OFFERING, 2020–2025 (USD MILLION)
    6.2 HARDWARE
           6.2.1 REMOTE EYE TRACKERS DOMINATE EYE-TRACKING MARKET FOR HARDWARE
           6.2.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HARDWARE
                 FIGURE 28 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HARDWARE
                 TABLE 6 PRE-COVID & POST-COVID, EYE-TRACKING MARKET FOR HARDWARE, 2017–2025 (USD MILLION)
                 TABLE 7 EYE-TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 8 MARKET FOR HARDWARE, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 TABLE 9 MARKET FOR HARDWARE, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 10 MARKET FOR HARDWARE, BY APPLICATION, 2020–2025 (USD MILLION)
    6.3 SOFTWARE
           6.3.1 EYE-TRACKING MARKET FOR SOFTWARE IS EXPECTED TO GROW AT HIGHEST RATE
                 FIGURE 29 MOBILE EYE-TRACKING SEGMENT TO WITNESS HIGH GROWTH IN EYE-TRACKING MARKET FOR SOFTWARE
                 TABLE 11 EYE-TRACKING MARKET FOR SOFTWARE, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 12 MARKET FOR SOFTWARE, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 TABLE 13 MARKET FOR SOFTWARE, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 14 MARKET FOR SOFTWARE, BY APPLICATION, 2020–2025 (USD MILLION)
    6.4 RESEARCH & CONSULTING SERVICES
           6.4.1 WITH ADVANCEMENT AND GROWING POPULARITY OF EYE-TRACKING TECHNOLOGY DEMAND FOR THIS TECHNOLOGY BASED RESEARCH & CONSULTING SERVICES IS ON RISE
                 TABLE 15 EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 16 MARKET FOR RESEARCH & CONSULTING SERVICES, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 FIGURE 30 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION TO DOMINATE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES DURING FORECAST PERIOD
                 TABLE 17 MARKET FOR RESEARCH & CONSULTING SERVICES, BY APPLICATION, 2017–2019 (USD MILLION)
                 TABLE 18 MARKET FOR RESEARCH & CONSULTING SERVICES, BY APPLICATION, 2020–2025 (USD MILLION)

7 EYE-TRACKING MARKET, BY TRACKING TYPE (Page No. - 79)
    7.1 INTRODUCTION
        FIGURE 31 EYE-TRACKING MARKET SEGMENTATION, BY TRACKING TYPE
        TABLE 19 MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
        TABLE 20 MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
    7.2 REMOTE TRACKING
           7.2.1 HARDWARE SEGMENT IS DOMINATING IN REMOTE EYE-TRACKING MARKET
           7.2.2 IMPACT OF COVID-19 ON REMOTE EYE-TRACKING MARKET
                 FIGURE 32 IMPACT OF COVID-19 ON REMOTE EYE-TRACKING MARKET
                 TABLE 21 PRE-COVID & POST-COVID, REMOTE EYE-TRACKING MARKET, 2017–2025 (USD MILLION)
                 TABLE 22 REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 23 REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 24 REMOTE EYE-TRACKING MARKET, BY VERTICAL, 2017–2019 (USD MILLION)
                 TABLE 25 REMOTE EYE-TRACKING MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 26 REMOTE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2017–2019 (USD MILLION)
                 TABLE 27 REMOTE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2020–2025 (USD MILLION)
                 FIGURE 33 AUTOMOTIVE & TRANSPORTATION VERTICAL IS EXPECTED GROW AT HIGHEST CAGR IN REMOTE EYE-TRACKING MARKET FOR SOFTWARE DURING FORECAST PERIOD
                 TABLE 28 REMOTE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2017–2019 (USD MILLION)
                 TABLE 29 REMOTE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 30 REMOTE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2017–2019 (USD THOUSAND)
                 TABLE 31 REMOTE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2020–2025 (USD THOUSAND)
                 TABLE 32 REMOTE EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 33 REMOTE EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION)
    7.3 MOBILE TRACKING
           7.3.1 FREEDOM OF MOVEMENT OFFERED BY MOBILE EYE TRACKERS IS KEY DRIVING FACTOR FOR MOBILE EYE-TRACKING MARKET
                 TABLE 34 MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 35 MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 36 MOBILE EYE-TRACKING MARKET, BY VERTICAL, 2017–2019 (USD MILLION)
                 TABLE 37 MOBILE EYE-TRACKING MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
                 FIGURE 34 CONSUMER ELECTRONICS VERTICAL IS EXPECTED TO GROW AT HIGHEST CAGR IN MOBILE EYE-TRACKING MARKET FOR HARDWARE DURING FORECAST PERIOD
                 TABLE 38 MOBILE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2017–2019 (USD MILLION)
                 TABLE 39 MOBILE EYE-TRACKING MARKET FOR HARDWARE, BY VERTICAL, 2020–2025 (USD MILLION)
                 TABLE 40 MOBILE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2017–2019 (USD THOUSAND)
                 TABLE 41 MOBILE EYE-TRACKING MARKET FOR SOFTWARE, BY VERTICAL, 2020–2025 (USD THOUSAND)
                 TABLE 42 MOBILE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2017–2019 (USD THOUSAND)
                 TABLE 43 MOBILE EYE-TRACKING MARKET FOR RESEARCH & CONSULTING SERVICES, BY VERTICAL, 2020–2025 (USD THOUSAND)
                 TABLE 44 MOBILE EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 45 MOBILE EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION)

8 EYE-TRACKING MARKET, BY APPLICATION (Page No. - 95)
    8.1 INTRODUCTION
        FIGURE 35 EYE-TRACKING MARKET SEGMENTATION, BY APPLICATION
        TABLE 46 EYE-TRACKING MARKET, BY APPLICATION, 2017–2019 (USD MILLION)
        TABLE 47 EYE-TRACKING MARKET, BY APPLICATION, 2020–2025 (USD MILLION)
    8.2 ASSISTIVE COMMUNICATION
           8.2.1 ASSISTIVE COMMUNICATION TO GROW DUE TO INCREASED AWARENESS AND PRODUCT AFFORDABILITY
           8.2.2 IMPACT OF COVID-19 ON ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET
                 FIGURE 36 IMPACT OF COVID-19 ON ASSISTIVE COMMUNICATION APPLICATION IN EYE-TRACKING MARKET
                 TABLE 48 PRE-COVID & POST COVID ASSISTIVE COMMUNICATION APPLICATION IN MARKET, 2017–2025 (USD MILLION)
                 TABLE 49 ASSISTIVE COMMUNICATION APPLICATION IN MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 50 ASSISTIVE COMMUNICATION APPLICATION IN MARKET, BY OFFERING, 2020–2025 (USD MILLION)
    8.3 HUMAN BEHAVIOUR AND RESEARCH
           8.3.1 STUDY OF HUMAN BEHAVIOR AND RESEARCH USING EYE-TRACKING DEVICES HELPS MARKETERS TO INVEST CAREFULLY IN MARKETING PROGRAM
                 FIGURE 37 SOFTWARE IN HUMAN BEHAVIOR AND MARKET RESEARCH FOR EYE TRACKING IS EXPECTED TO GROW AT HIGHEST CAGR
                 TABLE 51 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 52 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 53 HUMAN BEHAVIOUR & MARKET RESEARCH IN EYE-TRACKING MARKET, BY TYPE, 2017–2019 (USD MILLION)
                 TABLE 54 HUMAN BEHAVIOUR & MARKET RESEARCH IN MARKET, BY TYPE, 2020–2025 (USD MILLION)
    8.4 OTHER APPLICATIONS
           8.4.1 AR/VR
           8.4.2 AUTOMOTIVE VEHICLES
           8.4.3 CONSUMER APPLICATIONS
                 FIGURE 38 HARDWARE SEGMENT TO DOMINATE EYE-TRACKING MARKET FOR OTHER APPLICATIONS
                 TABLE 55 OTHER APPLICATIONS IN MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 56 OTHER APPLICATIONS IN MARKET, BY OFFERING, 2020–2025 (USD MILLION)

9 EYE-TRACKING MARKET, BY VERTICAL (Page No. - 104)
    9.1 INTRODUCTION
        FIGURE 39 EYE-TRACKING MARKET SEGMENTATION, BY VERTICAL
        TABLE 57 MARKET, BY VERTICAL, 2017–2019 (USD MILLION)
        TABLE 58 MARKET, BY VERTICAL, 2020–2025 (USD MILLION)
    9.2 RETAIL AND ADVERTISEMENT
           9.2.1 EYE-TRACKING TECHNOLOGY HELPS IN CREATING TARGETED, FOCUSED, AND IMPACTFUL CONTENT
           9.2.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR RETAIL & ADVERTISEMENT VERTICAL
                 FIGURE 40 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR RETAIL & ADVERTISEMENT VERTICAL
                 TABLE 59 PRE-COVID-19 & POST-COVID-19 EYE-TRACKING MARKET FOR RETAIL & ADVERTISEMENT VERTICAL, 2017–2025 (USD MILLION)
                 TABLE 60 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 61 RETAIL & ADVERTISEMENT IN MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 TABLE 62 RETAIL & ADVERTISEMENT IN MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 63 RETAIL & ADVERTISEMENT IN MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 64 RETAIL & ADVERTISEMENT IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 65 RETAIL & ADVERTISEMENT IN REMOTE MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 66 RETAIL & ADVERTISEMENT IN MOBILE MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 67 RETAIL & ADVERTISEMENT IN MOBILE MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 68 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 69 RETAIL & ADVERTISEMENT IN MARKET, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 70 RETAIL & ADVERTISEMENT IN MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD MILLION)
                 TABLE 71 RETAIL & ADVERTISEMENT IN MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
                 TABLE 72 RETAIL & ADVERTISEMENT IN MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD MILLION)
                 TABLE 73 RETAIL & ADVERTISEMENT IN MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
                 FIGURE 41 CHINA TO GROW AT HIGHEST CAGR IN EYE-TRACKING TECHNOLOGY FOR RETAIL & ADVERTISEMENT
                 TABLE 74 RETAIL & ADVERTISEMENT IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD MILLION)
                 TABLE 75 RETAIL & ADVERTISEMENT IN MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
                 TABLE 76 RETAIL & ADVERTISEMENT IN MARKET IN ROW, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 77 RETAIL & ADVERTISEMENT IN MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION)
    9.3 CONSUMER ELECTRONICS
           9.3.1 TECHNOLOGICAL ADVANCEMENT, PRICE REDUCTION, AND FAST ADOPTION OF EYE-TRACKING DEVICES PROPELLING THEIR USE IN CONSUMER ELECTRONIC PRODUCTS
                 FIGURE 42 MOBILE TRACKING TO GROW AT HIGHEST CAGR IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS
                 TABLE 78 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 79 CONSUMER ELECTRONICS IN MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 TABLE 80 CONSUMER ELECTRONICS IN MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 81 CONSUMER ELECTRONICS IN MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 82 CONSUMER ELECTRONICS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
                 TABLE 83 CONSUMER ELECTRONICS IN REMOTE MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
                 TABLE 84 CONSUMER ELECTRONICS IN MOBILE MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
                 TABLE 85 CONSUMER ELECTRONICS IN MOBILE MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
                 FIGURE 43 APAC TO WITNESS FASTEST GROWTH IN EYE-TRACKING MARKET FOR CONSUMER ELECTRONICS
                 TABLE 86 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 87 CONSUMER ELECTRONICS IN EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 88 CONSUMER ELECTRONICS IN MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 89 CONSUMER ELECTRONICS IN MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 90 CONSUMER ELECTRONICS IN MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 91 CONSUMER ELECTRONICS IN MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 92 CONSUMER ELECTRONICS IN MARKET IN APAC, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 93 CONSUMER ELECTRONICS IN MARKET IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 94 CONSUMER ELECTRONICS IN MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND)
                 TABLE 95 CONSUMER ELECTRONICS IN MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND)
    9.4 HEALTHCARE & RESEARCH LABS
           9.4.1 ASSISTIVE COMMUNICATION MAKES MOST PROMINENT USE OF EYE-TRACKING TECHNOLOGY IN HEALTHCARE
           9.4.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS
                 FIGURE 44 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS
                 TABLE 96 PRE-COVID-19 & POST-COVID-19 EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS, 2017–2025 (USD MILLION)
                 TABLE 97 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 98 HEALTHCARE & RESEARCH LABS IN MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 TABLE 99 HEALTHCARE & RESEARCH LABS IN MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 100 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 101 HEALTHCARE & RESEARCH LABS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 102 HEALTHCARE & RESEARCH LABS IN REMOTE MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 103 HEALTHCARE & RESEARCH LABS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 104 HEALTHCARE & RESEARCH LABS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 FIGURE 45 NORTH AMERICA ACCOUNTS FOR A MAJOR SHARE IN HEALTHCARE SECTOR
                 TABLE 105 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION)
                 TABLE 106 HEALTHCARE & RESEARCH LABS IN MARKET, BY REGION, 2020–2025 (USD MILLION)
                 TABLE 107 HEALTHCARE & RESEARCH LABS IN MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD MILLION)
                 TABLE 108 HEALTHCARE & RESEARCH LABS IN MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
                 TABLE 109 HEALTHCARE & RESEARCH LABS IN MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD MILLION)
                 TABLE 110 HEALTHCARE & RESEARCH LABS IN MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
                 FIGURE 46 CHINA TO HOLD LARGEST SHARE IN APAC EYE-TRACKING MARKET FOR HEALTHCARE & RESEARCH LABS DURING FORECAST PERIOD
                 TABLE 111 HEALTHCARE & RESEARCH LABS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD MILLION)
                 TABLE 112 HEALTHCARE & RESEARCH LABS IN MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
                 TABLE 113 HEALTHCARE & RESEARCH LABS IN MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND)
                 TABLE 114 HEALTHCARE & RESEARCH LABS IN MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND)
    9.5 GOVERNMENT, DEFENSE, AND AEROSPACE
           9.5.1 NORTH AMERICAN REGION ACCOUNTED FOR LARGEST SHARE OF EYE-TRACKING DEVICES IN GOVERNMENT, DEFENSE, AND AEROSPACE VERTICAL
                 TABLE 115 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 116 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 FIGURE 47 HARDWARE IN HIGH DEMAND IN EYE-TRACKING MARKET IN GOVERNMENT, AEROSPACE, AND DEFENSE
                 TABLE 117 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
                 TABLE 118 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
                 TABLE 119 GOVERNMENT, DEFENSE, AND AEROSPACE IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
                 TABLE 120 GOVERNMENT, DEFENSE, AND AEROSPACE IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
                 TABLE 121 GOVERNMENT, DEFENSE, AND AEROSPACE IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
                 TABLE 122 GOVERNMENT, DEFENSE, AND AEROSPACE IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
                 TABLE 123 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD THOUSAND)
                 TABLE 124 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD THOUSAND)
                 FIGURE 48 US TO DOMINATE NORTH AMERICAN EYE-TRACKING MARKET FOR GOVERNMENT, AEROSPACE, AND DEFENSE
                 TABLE 125 GOVERNMENT, DEFENSE, AND AEROSPACE IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 126 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 127 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 128 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 129 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN APAC, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 130 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 131 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND)
                 TABLE 132 GOVERNMENT, DEFENSE, AND AEROSPACE IN MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND)
    9.6 AUTOMOTIVE & TRANSPORTATION
           9.6.1 AUTOMOTIVE COMPANIES USING EYE-TRACKING DEVICES TO ENHANCE DRIVER SAFETY
           9.6.2 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION
                 FIGURE 49 IMPACT OF COVID-19 ON EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION
                 TABLE 133 PRE-COVID-19 & POST-COVID-19 EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION, 2017–2025 (USD MILLION)
                 TABLE 134 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                 TABLE 135 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
                 TABLE 136 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 137 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 TABLE 138 AUTOMOTIVE & TRANSPORTATION IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD MILLION)
                 TABLE 139 AUTOMOTIVE & TRANSPORTATION IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD MILLION)
                 FIGURE 50 HARDWARE TO ACCOUNT FOR LARGEST SHARE IN MOBILE EYE-TRACKING MARKET FOR AUTOMOTIVE & TRANSPORTATION DURING FORECAST PERIOD
                 TABLE 140 AUTOMOTIVE & TRANSPORTATION IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
                 TABLE 141 AUTOMOTIVE & TRANSPORTATION IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
                 TABLE 142 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD THOUSAND)
                 TABLE 143 AUTOMOTIVE & TRANSPORTATION IN MARKET, BY REGION, 2020–2025 (USD THOUSAND)
                 TABLE 144 AUTOMOTIVE & TRANSPORTATION IN MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 145 AUTOMOTIVE & TRANSPORTATION IN MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 146 AUTOMOTIVE & TRANSPORTATION IN MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 147 AUTOMOTIVE & TRANSPORTATION IN MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 FIGURE 51 NEW DEVELOPMENTS IN AUTOMOTIVE SECTOR CAN ATTRIBUTE TO EYE-TRACKING MARKET GROWTH IN CHINA
                 TABLE 148 AUTOMOTIVE & TRANSPORTATION IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD THOUSAND)
                 TABLE 149 AUTOMOTIVE & TRANSPORTATION IN MARKET IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND)
                 TABLE 150 AUTOMOTIVE & TRANSPORTATION IN MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND)
                 TABLE 151 AUTOMOTIVE & TRANSPORTATION IN MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND)
    9.7 OTHERS
        TABLE 152 OTHERS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2017–2019 (USD MILLION)
        TABLE 153 OTHERS IN EYE-TRACKING MARKET, BY TRACKING TYPE, 2020–2025 (USD MILLION)
        TABLE 154 OTHERS IN EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
        TABLE 155 OTHERS IN EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
        TABLE 156 OTHERS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
        TABLE 157 OTHERS IN REMOTE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
        TABLE 158 OTHERS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2017–2019 (USD THOUSAND)
        TABLE 159 OTHERS IN MOBILE EYE-TRACKING MARKET, BY OFFERING, 2020–2025 (USD THOUSAND)
        TABLE 160 OTHERS IN EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD THOUSAND)
        TABLE 161 OTHERS IN EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD THOUSAND)
        TABLE 162 OTHERS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD THOUSAND)
        TABLE 163 OTHERS IN EYE-TRACKING MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD THOUSAND)
        TABLE 164 OTHERS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD THOUSAND)
        TABLE 165 OTHERS IN EYE-TRACKING MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD THOUSAND)
        TABLE 166 OTHERS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2017–2019 (USD THOUSAND)
        TABLE 167 OTHERS IN EYE-TRACKING MARKET IN APAC, BY COUNTRY, 2020–2025 (USD THOUSAND)
        TABLE 168 OTHERS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2017–2019 (USD THOUSAND)
        TABLE 169 OTHERS IN EYE-TRACKING MARKET IN ROW, BY REGION, 2020–2025 (USD THOUSAND)

10 EYE-TRACKING MARKET, BY MOUNTING TYPE (Page No. - 151)
     10.1 INTRODUCTION
          FIGURE 52 EYE-TRACKING MARKET, BY MOUNTING TYPE
     10.2 HEAD MOUNTED
     10.3 WHEELCHAIR MOUNTED
     10.4 TABLE/DEVICE MOUNTED

11 GEOGRAPHIC ANALYSIS (Page No. - 153)
     11.1 INTRODUCTION
          FIGURE 53 EYE-TRACKING MARKET IN CHINA TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
          TABLE 170 EYE-TRACKING MARKET, BY REGION, 2017–2019 (USD MILLION)
          TABLE 171 EYE-TRACKING MARKET, BY REGION, 2020–2025 (USD MILLION)
     11.2 NORTH AMERICA
          FIGURE 54 SNAPSHOT OF EYE-TRACKING MARKET IN NORTH AMERICA
             11.2.1 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN NORTH AMERICA
                    FIGURE 55 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN NORTH AMERICA
                    TABLE 172 PRE-COVID & POST-COVID, EYE-TRACKING MARKET IN NORTH AMERICA, 2017–2025 (USD MILLION)
                    TABLE 173 EYE-TRACKING MARKET IN NORTH AMERICA, BY VERTICAL, 2017–2019 (USD MILLION)
                    TABLE 174 MARKET IN NORTH AMERICA, BY VERTICAL, 2020–2025 (USD MILLION)
                    TABLE 175 MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2019 (USD MILLION)
                    TABLE 176 MARKET IN NORTH AMERICA, BY COUNTRY, 2020–2025 (USD MILLION)
                    TABLE 177 MARKET IN NORTH AMERICA, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                    TABLE 178 MARKET IN NORTH AMERICA, BY TRACKING TYPE, 2020–2025 (USD MILLION)
             11.2.2 US
                        11.2.2.1 US accounted for largest share of eye-tracking market in North America
                                 TABLE 179 EYE-TRACKING MARKET IN US, BY VERTICAL, 2017–2019 (USD MILLION)
                                 TABLE 180 MARKET IN US, BY VERTICAL, 2020–2025 (USD MILLION)
             11.2.3 CANADA
                        11.2.3.1 Retail & advertisement vertical is a key contributor to eye-tracking market in Canada
                                 TABLE 181 EYE-TRACKING MARKET IN CANADA, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 182 MARKET IN CANADA, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.2.4 MEXICO
                        11.2.4.1 Increasing demand for assistive communication devices is driving growth of eye-tracking market in Mexico
                                 TABLE 183 EYE-TRACKING MARKET IN MEXICO, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 184 MARKET IN MEXICO, BY VERTICAL, 2020–2025 (USD THOUSAND)
     11.3 EUROPE
          FIGURE 56 SNAPSHOT OF EYE-TRACKING MARKET IN EUROPE
             11.3.1 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN EUROPE
                    FIGURE 57 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN EUROPE
                    TABLE 185 PRE-COVID & POST-COVID, EYE-TRACKING MARKET IN EUROPE, 2017–2025 (USD MILLION)
                    TABLE 186 EYE-TRACKING MARKET IN EUROPE, BY VERTICAL, 2017–2019 (USD MILLION)
                    TABLE 187 MARKET IN EUROPE, BY VERTICAL, 2020–2025 (USD MILLION)
                    TABLE 188 MARKET IN EUROPE, BY COUNTRY, 2017–2019 (USD MILLION)
                    TABLE 189 MARKET IN EUROPE, BY COUNTRY, 2020–2025 (USD MILLION)
                    TABLE 190 MARKET IN EUROPE, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                    TABLE 191 MARKET IN EUROPE, BY TRACKING TYPE, 2020–2025 (USD MILLION)
             11.3.2 UK
                        11.3.2.1 Increased awareness for assistive communication is one of the drivers for the growth of eye-tracking technology in healthcare & research labs vertical
                                 TABLE 192 EYE-TRACKING MARKET IN UK, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 193 MARKET IN UK, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.3.3 GERMANY
                        11.3.3.1 Automotive & transportation vertical is significant contributor to growth of eye-tracking market in Germany
                                 TABLE 194 EYE-TRACKING MARKET IN GERMANY, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 195 MARKET IN GERMANY, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.3.4 FRANCE
                        11.3.4.1 France to witness significant growth in eye-tracking market in Europe
                                 TABLE 196 EYE-TRACKING MARKET IN FRANCE, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 197 MARKET IN FRANCE, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.3.5 REST OF EUROPE
                    TABLE 198 EYE-TRACKING MARKET IN REST OF EUROPE, BY VERTICAL, 2017–2019 (USD THOUSAND)
                    TABLE 199 MARKET IN REST OF EUROPE, BY VERTICAL, 2020–2025 (USD THOUSAND)
     11.4 APAC
          FIGURE 58 SNAPSHOT OF EYE-TRACKING MARKET IN APAC
             11.4.1 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN APAC
                    FIGURE 59 IMPACT OF COVID-19 ON EYE-TRACKING MARKET IN APAC
                    TABLE 200 PRE-COVID & POST-COVID, EYE-TRACKING MARKET IN APAC, 2017–2025 (USD MILLION)
                    TABLE 201 EYE-TRACKING MARKET IN APAC, BY VERTICAL, 2017–2019 (USD THOUSAND)
                    TABLE 202 MARKET IN APAC, BY VERTICAL, 2020–2025 (USD THOUSAND)
                    TABLE 203 MARKET IN APAC, BY COUNTRY, 2017–2019 (USD MILLION)
                    TABLE 204 MARKET IN APAC, BY COUNTRY, 2020–2025 (USD MILLION)
                    TABLE 205 MARKET IN APAC, BY TRACKING TYPE, 2017–2019 (USD MILLION)
                    TABLE 206 MARKET IN APAC, BY TRACKING TYPE, 2020–2025 (USD MILLION)
             11.4.2 CHINA
                        11.4.2.1 China dominates eye-tracking market in APAC
                                 TABLE 207 EYE-TRACKING MARKET IN CHINA, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 208 EYE-TRACKING MARKET IN CHINA, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.4.3 JAPAN
                        11.4.3.1 Focus on improving driver safety drives growth of eye-tracking market in Japan
                                 TABLE 209 EYE-TRACKING MARKET IN JAPAN, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 210 EYE-TRACKING MARKET IN JAPAN, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.4.4 SOUTH KOREA
                        11.4.4.1 Consumer electronics is among key verticals contributing significantly toward growth of eye-tracking market in South Korea
                                 TABLE 211 EYE-TRACKING MARKET IN SOUTH KOREA, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 212 EYE-TRACKING MARKET IN SOUTH KOREA, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.4.5 REST OF APAC
                    TABLE 213 EYE-TRACKING MARKET IN REST OF APAC, BY VERTICAL, 2017–2019 (USD THOUSAND)
                    TABLE 214 EYE-TRACKING MARKET IN REST OF APAC, BY VERTICAL, 2020–2025 (USD THOUSAND)
     11.5 ROW
          TABLE 215 EYE-TRACKING MARKET IN ROW, BY VERTICAL, 2017–2019 (USD THOUSAND)
          TABLE 216 MARKET IN ROW, BY VERTICAL, 2020–2025 (USD THOUSAND)
          TABLE 217 MARKET IN ROW, BY REGION, 2017–2019 (USD MILLION)
          TABLE 218 MARKET IN ROW, BY REGION, 2020–2025 (USD MILLION)
          TABLE 219 MARKET IN ROW, BY TRACKING TYPE, 2017–2019 (USD THOUSAND)
          TABLE 220 MARKET IN ROW, BY TRACKING TYPE, 2020–2025 (USD THOUSAND)
             11.5.1 SOUTH AMERICA
                        11.5.1.1 South America contributes largest share in eye-tracking market in RoW
                                 TABLE 221 EYE-TRACKING MARKET IN SOUTH AMERICA, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 222 EYE-TRACKING MARKET IN SOUTH AMERICA, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.5.2 MIDDLE EAST
                        11.5.2.1 Consumer electronics vertical to grow at fastest CAGR in Middle East
                                 TABLE 223 EYE-TRACKING MARKET IN MIDDLE EAST, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 224 EYE-TRACKING MARKET IN MIDDLE EAST, BY VERTICAL, 2020–2025 (USD THOUSAND)
             11.5.3 AFRICA
                        11.5.3.1 Retail & advertisement is major contributor towards growth of eye-tracking market in Africa
                                 TABLE 225 EYE-TRACKING MARKET IN AFRICA, BY VERTICAL, 2017–2019 (USD THOUSAND)
                                 TABLE 226 EYE-TRACKING MARKET IN AFRICA, BY VERTICAL, 2020–2025 (USD THOUSAND)

12 COMPETITIVE LANDSCAPE (Page No. - 185)
     12.1 OVERVIEW
     12.2 MARKET RANKING ANALYSIS: EYE-TRACKING MARKET
          FIGURE 60 MARKET RANKING OF KEY PLAYERS IN EYE-TRACKING MARKET, 2019
     12.3 COMPETITIVE LEADERSHIP MAPPING
             12.3.1 VISIONARY LEADERS
             12.3.2 DYNAMIC DIFFERENTIATORS
             12.3.3 INNOVATORS
             12.3.4 EMERGING COMPANIES
                    FIGURE 61 EYE-TRACKING MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
     12.4 STRENGTH OF PRODUCT PORTFOLIO (20 PLAYERS)
          FIGURE 62 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN EYE-TRACKING MARKET
     12.5 BUSINESS STRATEGY EXCELLENCE (20 PLAYERS)
          FIGURE 63 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN EYE-TRACKING MARKET
     12.6 COMPETITIVE SITUATIONS AND TRENDS
             12.6.1 PRODUCT LAUNCHES & DEVELOPMENTS
                    TABLE 227 PRODUCT LAUNCHES & DEVELOPMENTS, FROM JANUARY 2018–JUNE 2020
             12.6.2 EXPANSIONS & ACQUISITIONS
                    TABLE 228 EXPANSIONS & ACQUISITIONS, 2018–2019
             12.6.3 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
                    TABLE 229 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, JANUARY 2018–JUNE 2019

13 COMPANY PROFILES (Page No. - 193)
     13.1 INTRODUCTION
     13.2 KEY PLAYERS
(Business Overview, Products/Solutions/Services Offered, Recent Developments, SWOT Analysis, MnM View, and COVID-19-Related Updates)*
             13.2.1 TOBII
                    FIGURE 64 TOBII: COMPANY SNAPSHOT
             13.2.2 SEEING MACHINES
                    FIGURE 65 SEEING MACHINES: COMPANY SNAPSHOT
             13.2.3 SR RESEARCH
             13.2.4 EYETECH DIGITAL SYSTEMS
             13.2.5 SMART EYE
                    FIGURE 66 SMART EYE: COMPANY SNAPSHOT
             13.2.6 EYETRACKING
             13.2.7 PRS IN VIVO
             13.2.8 EYEGAZE
             13.2.9 ERGONEERS
             13.2.10 ISCAN
* Business Overview, Products/Solutions/Services Offered, Recent Developments, SWOT Analysis, MnM View, and COVID-19-Related Updates might not be captured in case of unlisted companies.
     13.3 RIGHT-TO-WIN
     13.4 OTHER COMPANIES
             13.4.1 PUPIL LABS
             13.4.2 IMOTIONS
             13.4.3 GAZEPOINT
             13.4.4 EYESEE
             13.4.5 CONVERUS
             13.4.6 MIRAMETRIX
             13.4.7 ALEA TECHNOLOGIES
             13.4.8 LUMEN RESEARCH
             13.4.9 IRISBOND
             13.4.10 BEIJING 7INVENSUN TECHNOLOGY

14 ADJACENT AND RELATED MARKETS (Page No. - 221)
     14.1 INTRODUCTION
     14.2 GESTURE RECOGNITION AND TOUCHLESS SENSING MARKET
             14.2.1 MARKET DEFINITION
             14.2.2 GESTURE RECOGNITION AND TOUCHLESS SENSING MARKET, BY INDUSTRY
                    FIGURE 67 CONSUMER ELECTRONICS VERTICAL IS EXPECTED TO LEAD GESTURE RECOGNITION MARKET
                    TABLE 230 GESTURE RECOGNITION MARKET, BY INDUSTRY, 2017–2025 (USD MILLION)
                    TABLE 231 GESTURE RECOGNITION IN AUTOMOTIVE MARKET, BY REGION, 2017–2025 (USD MILLION)
                    TABLE 232 GESTURE RECOGNITION IN CONSUMER ELECTRONICS MARKET, BY REGION, 2017–2025 (USD MILLION)
                    TABLE 233 GESTURE RECOGNITION IN ADVERTISEMENT & COMMUNICATION MARKET, BY REGION, 2017–2025 (USD MILLION)
                    FIGURE 68 GOVERNMENT SEGMENT IS EXPECTED TO DOMINATE TOUCHLESS SENSING MARKET DURING FORECAST PERIOD
                    TABLE 234 TOUCHLESS SENSING MARKET, BY INDUSTRY, 2017–2025 (USD MILLION)
                    TABLE 235 TOUCHLESS SENSING MARKET FOR CONSUMER ELECTRONICS, BY TECHNOLOGY, 2017–2025 (USD MILLION)
                    TABLE 236 TOUCHLESS SENSING MARKET FOR GOVERNMENT, BY TECHNOLOGY, 2017–2025 (USD MILLION)
                    TABLE 237 TOUCHLESS SENSING MARKET FOR FINANCE & BANKING, BY TECHNOLOGY, 2017–2025 (USD MILLION)
             14.2.3 GESTURE RECOGNITION AND TOUCHLESS SENSING MARKET, BY REGION
                    FIGURE 69 NORTH AMERICA IS EXPECTED TO HOLD DOMINANT POSITION IN GESTURE RECOGNITION MARKET DURING FORECAST PERIOD
                    TABLE 238 GESTURE RECOGNITION MARKET, BY REGION, 2017–2025 (USD MILLION)
                    TABLE 239 TOUCHLESS SENSING MARKET, BY REGION, 2017–2025 (USD MILLION)
     14.3 EMOTION DETECTION AND RECOGNITION MARKET
             14.3.1 MARKET DEFINITION
             14.3.2 EMOTION DETECTION AND RECOGNITION MARKET, BY TECHNOLOGY
                    FIGURE 70 BIOSENSORS TECHNOLOGY SEGMENT TO WITNESS HIGHEST GROWTH IN MARKET DURING FORECAST PERIOD
                    TABLE 240 EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY TECHNOLOGY, 2017–2024 (USD MILLION)
                    TABLE 241 FEATURE EXTRACTION AND 3D MODELING: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
                    TABLE 242 BIOSENSORS TECHNOLOGY: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
                    TABLE 243 NATURAL LANGUAGE PROCESSING: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
                    FIGURE 71 NORTH AMERICA IS EXPECTED TO HOLD DOMINANT POSITION IN MACHINE LEARNING SEGMENT OF EMOTION DETECTION AND RECOGNITION MARKET DURING FORECAST PERIOD
                    TABLE 244 MACHINE LEARNING: EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
             14.3.3 EMOTION DETECTION AND RECOGNITION MARKET, BY APPLICATION AREA
                    FIGURE 72 MEDICAL EMERGENCY APPLICATION AREA TO RECORD HIGHEST GROWTH DURING FORECAST PERIOD
                    TABLE 245 EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY APPLICATION AREA, 2017–2024 (USD MILLION)
             14.3.4 EMOTION DETECTION AND RECOGNITION MARKET, BY REGION
                    TABLE 246 EMOTION DETECTION AND RECOGNITION MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
     14.4 VIRTUAL REALITY MARKET
             14.4.1 MARKET DEFINITION
             14.4.2 VIRTUAL REALITY MARKET, BY TECHNOLOGY
                    FIGURE 73 SEMI-AND FULLY IMMERSIVE TECHNOLOGIES DOMINATE VIRTUAL REALITY MARKET DURING FORECAST PERIOD
                    TABLE 247 VR MARKET, BY TECHNOLOGY, 2016–2024 (USD MILLION)
                    TABLE 248 VR MARKET FOR NONIMMERSIVE TECHNOLOGY, BY OFFERING, 2016–2024 (USD MILLION)
                    TABLE 249 VR MARKET FOR SEMI- AND FULLY IMMERSIVE TECHNOLOGIES, BY OFFERING, 2016–2024 (USD MILLION)
             14.4.3 VIRTUAL REALITY MARKET, BY APPLICATION
                    FIGURE 74 VR MARKET FOR ENTERPRISE APPLICATIONS TO WITNESS HIGHEST CAGR FROM 2018 TO 2024
                    TABLE 250 VIRTUAL REALITY MARKET, BY APPLICATION, 2016–2024 (USD MILLION)
             14.4.4 VIRTUAL REALITY MARKET, BY REGION
                    FIGURE 75 APAC TO WITNESS HIGHEST CAGR FROM 2018 TO 2024 IN VIRTUAL REALITY MARKET
                    TABLE 251 VIRTUAL REALITY MARKET, BY REGION, 2016–2024 (USD MILLION)

15 APPENDIX (Page No. - 235)
     15.1 INSIGHTS OF INDUSTRY EXPERTS
     15.2 DISCUSSION GUIDE
     15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     15.4 AVAILABLE CUSTOMIZATIONS
     15.5 RELATED REPORTS
     15.6 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the eye tracking market. Exhaustive secondary research was done to collect information on the market and its peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, market breakdown and data triangulation were employed to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. These secondary sources include eye tracking technology journals and magazines, IEEE journals; annual reports, press releases, and investor presentations of companies; white papers; certified publications and articles from recognized authors; and directories and databases such as Factiva, Hoovers, and OneSource.

Primary Research

In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information important for this report. The primary sources from the supply side included industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related executives from key companies and organizations operating in the eye tracking market. After complete market engineering (including calculations regarding market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information as well as to verify and validate the critical numbers arrived at.

Eye Tracking Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete market engineering process, both top-down and bottom-up approaches have been implemented, along with several data triangulation methods, to estimate and validate the size of the eye tracking market and other dependent submarkets listed in this report.

  • Key players in the industry and markets have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Eye Tracking Market Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the global market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at exact statistics for all segments and subsegments, market breakdown and data triangulation procedures have been employed wherever applicable. The data has been triangulated by studying various factors and trends identified from both demand and supply sides in retail, advertisement, consumer electronics, healthcare and research labs, transportation, automotive, defense, and aerospace verticals among others.

Report Objectives

The following are the primary objectives of the study.

  • To describe and forecast the eye-tracking market, in terms of value, by offering, tracking type, application, and vertical
  • To describe and forecast the eye-tracking market, in terms of value, by region—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
  • To provide detailed information regarding the drivers, restraints, opportunities, and challenges that influence the market growth
  • To provide a detailed overview of the eye-tracking value chain
  • To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
  • To profile key players and comprehensively analyze their ranking based on their revenues and core competencies, along with detailed competitive landscape for the market leaders
  • To analyze competitive developments such as expansions, agreements, partnerships, acquisitions, product developments, and research and development (R&D) in the eye-tracking market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to 5)
COVID-19

Get in-depth analysis of the COVID-19 impact on the Eye Tracking Market

Benchmarking the rapid strategy shifts of the Top 100 companies in the Eye Tracking Market

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Jul, 2020
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