Eye Tracking Market

Eye Tracking Market by Offering (Hardware, Software, and Services), Tracking Type (Remote and Mobile), Application (Assistive Communication, Human Behavior & Market Research,), Vertical, and Geography - Global Forecast to 2025

Report Code: SE 3886 Dec, 2019, by marketsandmarkets.com

The eye tracking market is expected to grow from USD 560 million in 2020 to USD 1,786 million by 2025; it is expected to grow at a CAGR of 26.1% during the forecast period. The high demand for eye trackers in the healthcare vertical, especially for the assistive communication application is one of the key driving factors for the eye tracking market. The increasing penetration of eye tracking technology in the consumer electronics vertical, and high demand for eye trackers for personalized advertisements and consumer research purposes are a few other key factors having a positive impact on the growth of the eye tracking market.

Eye Tracking Market

Market for mobile eye tracking to grow at highest CAGR during forecast period

The market for mobile eye tracking is expected to grow at a higher CAGR during the forecast period. Mobile eye tracking provides more degree of freedom for the subject, which entails more natural head and eye movement to be recorded. This approach is gaining traction in market research applications, especially in the retail and advertisement sector. The increasing demand for on-field market research by large FMCG companies and retailers is expected to spur the growth of the mobile eye tracking market.

Assistive communication application to account for largest market share during forecast period

The eye tracking market, by application, is segmented into assistive communication, human behavior & market research, and others. Assistive communication application is expected to dominate the eye tracking market, in terms of size, during the forecast period. The need for effective assistive communication devices for physically impaired people and improvements in eye tracking technology has led to the growth in the demand for eye trackers in the healthcare vertical, this is the primary reason behind the largest share of this segment in the eye tracking market.

Eye Tracking Market

North America to account for largest market share during forecast period

North America is expected to account for the largest share of the eye tracking market during the forecast period. The dominance of this sector can be attributed to the comparative economic superiority of the region. The increasing use of advanced technology in the healthcare sector and growing research activities to understand the human behavior are a few of the key factors driving the growth in North America.

Key Market Players

Key players in the eye tracking market include Tobii (Sweden), SR Research (Canada), Seeing Machines (Australia), Smart Eye (Sweden), and EyeTech Digital Systems (US). Tobii is a well-known player in the eye tracking market. The company has a strong eye tracking product portfolio comprising of various hardware, software, and services. To further strengthen its product portfolio, the company has stressed on product launches as a strategy. It has been one of the most active companies in the eye tracking market in terms of new product developments. Besides product launches; acquisitions, agreements, expansions, and collaborations are other strategies adopted by the company in recent years to maintain its position in the eye tracking market.

Scope of the Report

Report Metric

Details

Market size available for years

2017–2025

Base year considered

2019

Forecast period

2020–2025

Forecast units

Value (USD)

Segments covered

Offering, Tracking Type, Application, Vertical, and Region

Regions covered

North America, APAC, Europe, and RoW

Companies covered

Tobii (Sweden), SR Research (Canada), Seeing Machines (Australia), PRS IN VIVO (France), Smart Eye (Sweden), and EyeTech Digital Systems (US), among others (total 20 players are covered).

This research report categorizes the eye tracking market based on offering, tracking type, application, vertical, and region.

Eye Tracking Market, by Offering

  • Hardware
  • Software
  • Research & Consulting Services

Eye Tracking Market, by Tracking Type

  • Remote Tracking
  • Mobile Tracking

Eye Tracking Market, by Application

  • Assistive Communication
  • Human Behavior & Market Research
  • Others

Eye Tracking Market, by Vertical

  • Retail & Advertisement
  • Consumer Electronics
  • Healthcare & Research Labs
  • Government, Defense, and Aerospace
  • Automotive & Transportation
  • Others

Eye Tracking Market, by Geography

  • North America (US, Canada, and Mexico)
  • Europe (UK, Germany, France, and Rest of Europe)
  • APAC (China, Japan, South Korea, and Rest of APAC)
  • RoW (South America, Middle East, and Africa)

Recent Developments

  1. In July 2019, Tobii (Sweden) at the SIGGRAPH 2019 conference in Los Angeles announced the launch of Tobii Spotlight Technology, an eye tracking technology that delivers the powerful benefits of foveated rendering today and will enable an even broader set of foveation-related capabilities in the future.
  2. In December 2018, Seeing Machines (Australia) has collaborated with L3 Commercial Aviation (UK) to provide Seeing Machines’ integrated eye tracking capabilities into their Full Flight Simulator (FFS).
  3. In March 2018, Tobii (Sweden) announced a collaboration with Qualcomm Technologies (US) to make eye tracking technology available for mobile VR/AR head-mounted displays (HMDs) powered by the Qualcomm Snapdragon 845 Mobile VR Platform.

Critical questions answered by this report:

  • Where will all these developments take the industry in the mid to long term?
  • What are the emerging applications of eye tracking technology?
  • How are advancements in consumer electronics, automotive, and other verticals influencing the eye tracking market?
  • Which type of eye tracking product is expected to penetrate significantly in the eye tracking market?
  • Which countries are expected to witness significant growth in the eye tracking market?

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Study Objectives
    1.2 Definition
           1.2.1 Inclusions and Exclusions
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Arriving at Market Share By Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Assumptions for Research Study
           2.4.1 Specific Factors Considered While Estimating and Projecting Market Size

3 Executive Summary (Page No. - 30)

4 Premium Insights (Page No. - 35)
    4.1 Attractive Growth Opportunities in Eye-Tracking Market
    4.2 Eye-Tracking Market, By Tracking Type
    4.3 Eye-Tracking Market in North America, By Country and Vertical
    4.4 Eye-Tracking Market, By Application
    4.5 Eye-Tracking Market, By Country (2020)

5 Market Overview (Page No. - 38)
    5.1 Introduction
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Demand for Eye-Tracking Based Assistive Communication Devices
                    5.2.1.2 Rising Adoption of Eye-Tracking Technology in Advertisement and Consumer Research
                    5.2.1.3 Increasing Penetration of Eye-Tracking Technology in Automotive and Transportation Industry Especially in Driver Monitoring Systems
           5.2.2 Restraints
                    5.2.2.1 Growth in Gesture Recognition Market
           5.2.3 Opportunities
                    5.2.3.1 Penetration of Eye-Tracking Technology in AR/VR Devices
                    5.2.3.2 Integration of Consumer Electronics Devices With Eye-Tracking Technology
                    5.2.3.3 Rise in Demand for Eye-Tracking Technology in Emerging Regions
           5.2.4 Challenges
                    5.2.4.1 Lack of Technological Standardization
                    5.2.4.2 High-Cost of Eye-Tracking Systems Hinder Its Penetration in High Volume Applications
    5.3 Value Chain Analysis
    5.4 Use Cases
           5.4.1 Tobii and Prc-Saltillo Worked Together on Look Eye Tracker
           5.4.2 Tobii and Righteye Collaborated to Help Healthcare Professionals and Performance Specialists for Better Treatment of Their Patients and Clients
           5.4.3 Looxid Labs Combined VR Headset With Eye-Tracking and Eeg Sensors Which Helps Researchers Easily Integrate VR Into Their Research
           5.4.4 Lumen Research Through Eye-Tracking Technology Helped British Gas in Enhancing Their Digital Display Advertising

6 Eye-Tracking Market, By Offering (Page No. - 46)
    6.1 Introduction
    6.2 Hardware
           6.2.1 Remote Eye Trackers Dominate Eye-Tracking Market for Hardware
    6.3 Software
           6.3.1 Eye-Tracking Market for Software is Expected to Grow at Highest Rate
    6.4 Research & Consulting Services
           6.4.1 With Advancement and Growing Popularity of Eye-Tracking Technology Demand for This Technology Based Research & Consulting Services is on Rise

7 Eye-Tracking Market, By Tracking Type (Page No. - 54)
    7.1 Introduction
    7.2 Remote Tracking
           7.2.1 Hardware Segment is Dominating in Remote Eye-Tracking Market
    7.3 Mobile Tracking
           7.3.1 Freedom of Movement Offered By Mobile Eye Trackers is Key Driving Factor for Mobile Eye-Tracking Market

8 Eye-Tracking Market, By Application (Page No. - 64)
    8.1 Introduction
    8.2 Assistive Communication
           8.2.1 Assistive Communication to Grow Due to Increased Awareness and Product Affordability
    8.3 Human Behaviour and Research
           8.3.1 Study of Human Behavior and Research Using Eye-Tracking Devices Helps Marketers to Invest Carefully in Marketing Program
    8.4 Other Applications
           8.4.1 AR/VR
           8.4.2 Automotive Vehicles
           8.4.3 Consumer Applications

9 Eye-Tracking Market, By Vertical (Page No. - 71)
    9.1 Introduction
    9.2 Retail and Advertisement
           9.2.1 Eye-Tracking Technology Helps in Creating Targeted, Focused, and Impactful Content
    9.3 Consumer Electronics
           9.3.1 Technological Advancement, Price Reduction, and Fast Adoption of Eye-Tracking Devices Propelling Their Use in Consumer Electronic Products
    9.4 Healthcare & Research Labs
           9.4.1 Assistive Communication Makes Most Prominent Use of Eye-Tracking Technology in Healthcare Segment
    9.5 Government, Defense, and Aerospace
           9.5.1 North American Region Accounted for Largest Share of Eye-Tracking Devices in Government, Defense, and Aerospace Vertical
    9.6 Automotive & Transportation
           9.6.1 Automotive Companies are Using Eye-Tracking Devices to Enhance Driver Safety
    9.7 Other Verticals

10 Eye-Tracking Market, By Mounting Type (Page No. - 101)
     10.1 Introduction
     10.2 Head Mounted
     10.3 Wheelchair Mounted
     10.4 Table/Device Mounted

11 Geographic Analysis (Page No. - 103)
     11.1 Introduction
     11.2 North America
             11.2.1 US
                        11.2.1.1 US Accounted for Largest Share of Eye-Tracking Market in North America
             11.2.2 Canada
                        11.2.2.1 Retail & Advertisement Vertical is A Key Contributor to Eye-Tracking Market in Canada
             11.2.3 Mexico
                        11.2.3.1 Increasing Demand for Assistive Communication Devices is Driving Growth of Eye-Tracking Market in Mexico
     11.3 Europe
             11.3.1 UK
                        11.3.1.1 Increased Awareness for Assistive Communication is One of the Drivers for the Growth of Eye-Tracking Technology in Healthcare & Research Labs Vertical
             11.3.2 Germany
                        11.3.2.1 Automotive & Transportation Vertical is Significant Contributor to Growth of Eye-Tracking Market in Germany
             11.3.3 France
                        11.3.3.1 France to Witness Significant Growth in Eye-Tracking Market in Europe
             11.3.4 Rest of Europe
     11.4 APAC
             11.4.1 China
                        11.4.1.1 China Dominates Eye-Tracking Market in APAC
             11.4.2 Japan
                        11.4.2.1 Focus on Improving Driver Safety Drives Growth of Eye-Tracking Market in Japan
             11.4.3 South Korea
                        11.4.3.1 Consumer Electronics is Among Key Verticals Contributing Significantly Toward Growth of Eye-Tracking Market in South Korea
             11.4.4 Rest of APAC
     11.5 RoW
             11.5.1 South America
                        11.5.1.1 South America Contributes Largest Share in Eye-Tracking Market in RoW
             11.5.2 Middle East
                        11.5.2.1 Consumer Electronics Vertical to Grow at Fastest CAGR in Middle East
             11.5.3 Africa
                        11.5.3.1 Retail & Advertisement is Major Contributor Towards Growth of Eye-Tracking Market in Africa

12 Competitive Landscape (Page No. - 126)
     12.1 Overview
     12.2 Market Ranking Analysis: Eye-Tracking Market
     12.3 Competitive Leadership Mapping
             12.3.1 Visionary Leaders
             12.3.2 Dynamic Differentiators
             12.3.3 Innovators
             12.3.4 Emerging Companies
     12.4 Competitive Benchmarking
             12.4.1 Strength of Product Portfolio (20 Players)
             12.4.2 Business Strategy Excellence (20 Players)
     12.5 Competitive Situations and Trends
             12.5.1 Product Launches & Developments
             12.5.2 Expansions & Acquisitions
             12.5.3 Partnerships, Collaborations, and Agreements

13 Company Profiles (Page No. - 133)
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
     13.1 Key Players
             13.1.1 Tobii
             13.1.2 Seeing Machines
             13.1.3 SR Research
             13.1.4 Eyetech Digital Systems
             13.1.5 Smart Eye
             13.1.6 Eyetracking
             13.1.7 Prs in Vivo
             13.1.8 LC Technologies
             13.1.9 Ergoneers
             13.1.10 Iscan
     13.2 Right-To-Win
     13.3 Other Companies
             13.3.1 Pupil Labs
             13.3.2 Imotions
             13.3.3 Gazepoint
             13.3.4 Eyesee
             13.3.5 Converus
             13.3.6 Mirametrix
             13.3.7 Alea Technologies
             13.3.8 Lumen
             13.3.9 Irisbond
             13.3.10 Beijing 7invensun Technology

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 158)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Available Customizations
     14.5 Related Reports
     14.6 Author Details


List of Tables (111 Tables)

Table 1 Eye-Tracking Market, By Value and Volume, 2017–2025
Table 2 Market, By Offering, 2017–2025 (USD Million)
Table 3 Market for Hardware, By Tracking Type, 2017–2025 (USD Million)
Table 4 Market for Hardware, By Application, 2017–2025 (USD Million)
Table 5 Market for Software, By Tracking Type, 2017–2025 (USD Million)
Table 6 Market for Software, By Application, 2017–2025 (USD Million)
Table 7 Market for Research & Consulting Services, By Tracking Type, 2017–2025 (USD Million)
Table 8 Market for Research & Consulting Services, By Application, 2017–2025 (USD Million)
Table 9 Eye-Tracking Market, By Tracking Type, 2017–2025 (USD Million)
Table 10 Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 11 Remote Market, By Vertical, 2017–2025 (USD Million)
Table 12 Remote Market for Hardware, By Vertical, 2017–2025 (USD Million)
Table 13 Remote Market for Software, By Vertical, 2017–2025 (USD Million)
Table 14 Remote Market for Research & Consulting Services, By Vertical, 2017–2025 (USD Thousand)
Table 15 Remote Market, By Region, 2017–2025 (USD Million)
Table 16 Mobile Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 17 Mobile Market, By Vertical, 2017–2025 (USD Million)
Table 18 Mobile Market for Hardware, By Vertical, 2017–2025 (USD Million)
Table 19 Mobile Market for Software, By Vertical, 2017–2025 (USD Thousand)
Table 20 Mobile Market for Research & Consulting Services, By Vertical, 2017–2025 (USD Thousand)
Table 21 Mobile Market, By Region, 2017–2025 (USD Million)
Table 22 Eye-Tracking Market, By Application, 2020–2025 (USD Million)
Table 23 Assistive Communication Application in Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 24 Human Behavior and Market Research Application in Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 25 Human Behaviour & Market Research in Eye-Tracking Market, By Type, 2017–2025 (USD Million)
Table 26 Other Applications in Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 27 Eye-Tracking Market, By Vertical, 2017–2025 (USD Million)
Table 28 Retail & Advertisement in Eye-Tracking Market, By Region, 2017–2025 (USD Million)
Table 29 Retail & Advertisement in Market in North America, By Country, 2017–2025 (USD Million)
Table 30 Retail & Advertisement in Market in Europe, By Country, 2017–2025 (USD Million)
Table 31 Retail & Advertisement in Market in APAC, By Country, 2017–2025 (USD Million)
Table 32 Retail & Advertisement in Market in RoW, By Region, 2017–2025 (USD Million)
Table 33 Retail & Advertisement in Market, By Tracking Type, 2017–2025 (USD Million)
Table 34 Retail & Advertisement in Market, By Offering, 2017–2025 (USD Million)
Table 35 Retail & Advertisement in Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 36 Retail & Advertisement in Mobile Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 37 Consumer Electronics in Eye-Tracking Market, By Tracking Type, 2017–2025 (USD Million)
Table 38 Consumer Electronics in Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 39 Consumer Electronics in Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 40 Consumer Electronics in Mobile Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 41 Consumer Electronics in Eye-Tracking Market, By Region, 2017–2025 (USD Million)
Table 42 Consumer Electronics in Market in North America, By Country, 2017–2025 (USD Thousand)
Table 43 Consumer Electronics in Market in Europe, By Country, 2017–2025 (USD Thousand)
Table 44 Consumer Electronics in Market in APAC, By Country, 2017–2025 (USD Thousand)
Table 45 Consumer Electronics in Market in RoW, By Region, 2017–2025 (USD Thousand)
Table 46 Healthcare & Research Labs in Eye-Tracking Market, By Tracking Type, 2017–2025 (USD Million)
Table 47 Healthcare & Research Labs in Market, By Offering, 2017–2025 (USD Million)
Table 48 Healthcare & Research Labs in Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 49 Healthcare & Research Labs in Mobile Market, By Offering, 2017–2025 (USD Million)
Table 50 Healthcare & Research Labs in Eye-Tracking Market, By Region, 2017-2025 (USD Million)
Table 51 Healthcare & Research Labs in Market in North America, By Country, 2017–2025 (USD Million)
Table 52 Healthcare & Research Labs in Market in Europe, By Country, 2017–2025 (USD Million)
Table 53 Healthcare & Research Labs in Market in APAC, By Country, 2017–2025 (USD Million)
Table 54 Healthcare & Research Labs in Market in RoW, By Region, 2017–2025 (USD Thousand)
Table 55 Government, Defense, and Aerospace in Eye-Tracking Market, By Tracking Type, 2017–2025 (USD Million)
Table 56 Government, Defense, and Aerospace in Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 57 Government, Defense, and Aerospace in Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 58 Government, Defense, and Aerospace in Mobile Eye-Tracking Market, By Offering, 2017–2025 (USD Thousand)
Table 59 Government, Defense, and Aerospace in Eye-Tracking Market, By Region, 2017–2025 (USD Thousand)
Table 60 Government, Defense, and Aerospace in Eye-Tracking Market, in North America, By Country, 2017–2025 (USD Thousand)
Table 61 Government, Defense, and Aerospace in Eye-Tracking Market, in Europe, By Country, 2017–2025 (USD Thousand)
Table 62 Government, Defense, and Aerospace in Eye-Tracking Market, in APAC, By Country, 2017–2025 (USD Thousand)
Table 63 Government, Defense, and Aerospace in Eye-Tracking Market, in RoW, By Region, 2017–2025 (USD Thousand)
Table 64 Automotive & Transportation in Eye-Tracking Market, By Tracking Type, 2017–2025 (USD Million)
Table 65 Automotive & Transportation in Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 66 Automotive & Transportation in Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 67 Automotive & Transportation in Mobile Eye-Tracking Market, By Offering, 2017–2025 (USD Million)
Table 68 Automotive & Transportation in Eye-Tracking Market, By Region, 2017–2025 (USD Thousand)
Table 69 Automotive & Transportation in Market, in North America, By Country, 2017–2025 (USD Thousand)
Table 70 Automotive & Transportation in Market, in Europe, By Country, 2017–2025 (USD Thousand)
Table 71 Automotive & Transportation in Market, in APAC, By Country, 2017–2025 (USD Thousand)
Table 72 Automotive & Transportation in Market, in RoW, By Region, 2017–2025 (USD Thousand)
Table 73 Other Verticals in Eye-Tracking Market, By Tracking Type, 2017–2025 (USD Million)
Table 74 Other Verticals in Eye-Tracking Market, By Offering, 2017–2025 (USD Thousand)
Table 75 Other Verticals in Remote Eye-Tracking Market, By Offering, 2017–2025 (USD Thousand)
Table 76 Other Verticals in Mobile Eye-Tracking Market, By Offering, 2017–2025 (USD Thousand)
Table 77 Other Verticals in Eye-Tracking Market, By Region, 2017–2025 (USD Thousand)
Table 78 Other Verticals in Market in North America, By Country, 2017–2025 (USD Thousand)
Table 79 Other Verticals in Market in Europe, By Country, 2017–2025 (USD Thousand)
Table 80 Other Verticals in Market in APAC, By Country, 2017–2025 (USD Thousand)
Table 81 Other Verticals in Market in RoW, By Region, 2017–2025 (USD Thousand)
Table 82 Eye-Tracking Market, By Region, 2017–2025 (USD Million)
Table 83 Market in North America, By Vertical, 2017–2025 (USD Million)
Table 84 Market in North America, By Country, 2017–2025 (USD Million)
Table 85 Market in North America, By Tracking Type, 2017–2025 (USD Million)
Table 86 Market in US, By Vertical, 2017–2025 (USD Million)
Table 87 Market in Canada, By Vertical, 2017–2025 (USD Million)
Table 88 Market in Mexico, By Vertical, 2017–2025 (USD Thousand)
Table 89 Market in Europe, By Vertical, 2017–2025 (USD Million)
Table 90 Market in Europe, By Country, 2017–2025 (USD Million)
Table 91 Market in Europe, By Tracking Type, 2017–2025 (USD Million)
Table 92 Market in UK, By Vertical, 2017–2025 (USD Million)
Table 93 Market in Germany, By Vertical, 2017–2025 (USD Million)
Table 94 Market in France, By Vertical, 2017–2025 (USD Thousand)
Table 95 Market in Rest of Europe, By Vertical, 2017–2025 (USD Thousand)
Table 96 Market in APAC, By Vertical, 2017–2025 (USD Million)
Table 97 Market in APAC, By Country, 2017–2025 (USD Million)
Table 98 Market in APAC, By Tracking Type, 2017–2025 (USD Million)
Table 99 Market in China, By Vertical, 2017–2025 (USD Thousand)
Table 100 Market in Japan, By Vertical, 2017–2025 (USD Thousand)
Table 101 Market in South Korea, By Vertical, 2017–2025 (USD Thousand)
Table 102 Market in Rest of APAC, By Vertical, 2017–2025 (USD Million)
Table 103 Market in RoW, By Vertical, 2017–2025 (USD Thousand)
Table 104 Market in RoW, By Region, 2017–2025 (USD Million)
Table 105 Market in RoW, By Tracking Type, 2017–2025 (USD Million)
Table 106 Market in South America, By Vertical, 2017–2025 (USD Thousand)
Table 107 Market in Middle East, By Vertical, 2017–2025 (USD Thousand)
Table 108 Eye-Tracking Market in Africa, By Vertical, 2017–2025 (USD Thousand)
Table 109 Product Launches & Developments, 2018–2019
Table 110 Expansions & Acquisitions, 2018–2019
Table 111 Partnerships, Collaborations, and Agreements, 2018


List of Figures (54 Figures)

Figure 1 Eye-Tracking Market Segmentation
Figure 2 Process Flow: Eye-Tracking Market Size Estimation
Figure 3 Eye-Tracking Market: Research Design
Figure 4 Market: Bottom-Up Approach
Figure 5 Market: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Eye-Tracking Market, 2017–2025 (USD Million)
Figure 8 Hardware Segment to Account for Largest Market Size By 2025
Figure 9 Remote Eye Trackers to Hold Largest Size of Eye-Tracking Market By 2025
Figure 10 Assistive Communication to Account for Largest Market Size in 2025
Figure 11 Consumer Electronics is Expected to Grow at Fastest Rate During Forecast Period
Figure 12 North America Captured Largest Share of Eye-Tracking Market in 2019
Figure 13 Increasing Adoption of Eye-Tracking Technology in APAC Driving Market Growth
Figure 14 Mobile Type Market to Grow at Highest CAGR During Forecast Period
Figure 15 Retail & Advertisement Vertical to Hold Largest Share of Eye-Tracking Market in North America in 2025
Figure 16 Human Behavior and Market Research Application Market to Grow at Significant CAGR From 2020 to 2025
Figure 17 US to Hold Largest Share of Eye-Tracking Market in 2020
Figure 18 Eye-Tracking Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Impact Analysis: Drivers
Figure 20 Impact Analysis: Opportunities
Figure 21 Impact Analysis: Restraints and Challenges
Figure 22 Value Chain Analysis: Major Value is Added During Component and System Manufacturing Phases
Figure 23 Eye-Tracking Market Segmentation, By Offering
Figure 24 Mobile Eye-Tracking Segment to Witness High Growth in Eye-Tracking Market for Software
Figure 25 Human Behavior and Market Research Application to Dominate in Eye-Tracking Market for Research & Consulting Services During Forecast Period
Figure 26 Eye-Tracking Market Segmentation, By Tracking Type
Figure 27 Automotive & Transportation Vertical is Expected Grow at Highest CAGR in Remote Eye-Tracking Market During Forecast Period
Figure 28 Consumer Electronics Vertical is Expected to Grow at Highest CAGR in Mobile Eye-Tracking Market for Hardware During Forecast Period
Figure 29 Eye-Tracking Market Segmentation, By Application
Figure 30 Software in Human Behavior and Market Research for Eye Tracking is Expected to Grow at Highest CAGR
Figure 31 Hardware Segment to Dominate Eye-Tracking Market for Other Applications
Figure 32 Eye-Tracking Market Segmentation, By Vertical
Figure 33 China is Expected to Grow at Highest CAGR in Eye-Tracking Technology for Retail & Advertisement Vertical
Figure 34 Mobile Tracking Segment is Expected to Grow at Highest CAGR in Eye-Tracking Market for Consumer Electronics Vertical
Figure 35 APAC is Expected to Witness Fastest Growth in Eye-Tracking Market for Consumer Electronics
Figure 36 North America Accounts for A Major Share in Healthcare Sector
Figure 37 China is Expected to Hold Largest Share in Eye-Tracking Market for Healthcare & Research Labs in APAC During Forecast Period
Figure 38 Hardware is in High Demand in Eye-Tracking Market in Government, Aerospace, and Defense Vertical
Figure 39 US to Dominate in North American Eye-Tracking Market for Government, Aerospace, and Defense Vertical
Figure 40 Middle East Expected to Grow at Highest CAGR in Eye-Tracking Market for Government, Defense, and Aerospace in RoW
Figure 41 Hardware Segment to Account for Largest Share in Mobile Eye-Tracking Market for Automotive & Transportation Vertical During Forecast Period
Figure 42 New Developments in Automotive Sector Can Attribute to Growth of Eye-Tracking Market in China
Figure 43 APAC is Expected to Grow at Highest CAGR in Eye-Tracking Market for Other Verticals
Figure 44 Middle East is Projected to Be Fastest-Growing Market in RoW
Figure 45 Eye-Tracking Market, By Mounting Type
Figure 46 Eye-Tracking Market in China to Witness Highest CAGR During Forecast Period
Figure 47 Snapshot of Eye-Tracking Market in North America
Figure 48 Snapshot of Market in Europe
Figure 49 Snapshot of Market in APAC
Figure 50 Market Ranking of Key Players in Eye-Tracking Market, 2019
Figure 51 Eye-Tracking Market (Global) Competitive Leadership Mapping, 2019
Figure 52 Tobii: Company Snapshot
Figure 53 Seeing Machines: Company Snapshot
Figure 54 Smart Eye: Company Snapshot

The study involved four major activities in estimating the current size of the eye tracking market. Exhaustive secondary research was done to collect information on the market and its peer and parent markets. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain through primary research. Both top-down and bottom-up approaches were employed to estimate the total market size. After that, market breakdown and data triangulatio

In the secondary research process, various secondary sources have been referred to for identifying and collecting information important for this study. These secondary sources include eye tracking technology journals and magazines, IEEE journals; annual reports, press releases, and investor presentations of companies; white papers; certified publications and articles from recognized authors; and directories and databases such as Factiva, Hoovers, and OneSource.

Primary Research

In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain qualitative and quantitative information important for this report. The primary sources from the supply side included industry experts such as CEOs, VPs, marketing directors, technology and innovation directors, and related executives from key companies and organizations operating in the eye tracking market. After complete market engineering (including calculations regarding market statistics, market breakdown, market size estimations, market forecasting, and data triangulation), extensive primary research was conducted to gather information as well as to verify and validate the critical numbers arrived at.

Eye Tracking Market

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

In the complete market engineering process, both top-down and bottom-up approaches have been implemented, along with several data triangulation methods, to estimate and validate the size of the eye tracking market and other dependent submarkets listed in this report.

  • Key players in the industry and markets have been identified through extensive secondary research.
  • In terms of value, the industry’s supply chain and market size have been determined through primary and secondary research processes.
  • All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation

After arriving at the overall market size from the estimation process explained above, the global market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at exact statistics for all segments and subsegments, market breakdown and data triangulation procedures have been employed wherever applicable. The data has been triangulated by studying various factors and trends identified from both demand and supply sides in retail, advertisement, consumer electronics, healthcare and research labs, transportation, automotive, defense, and aerospace verticals among others.

Report Objectives

The following are the primary objectives of the study.

  • To describe and forecast the eye tracking market, in terms of value, by offering, tracking type, application, and vertical
  • To describe and forecast the eye tracking market, in terms of value, by region—North America, Europe, Asia Pacific (APAC), and the Rest of the World (RoW)
  • To provide detailed information regarding the drivers, restraints, opportunities, and challenges that influence the market growth
  • To provide a detailed overview of the eye tracking value chain
  • To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the total market
  • To profile key players and comprehensively analyze their ranking based on their revenues and core competencies, along with detailing the competitive landscape for market leaders
  • To analyze competitive developments such as expansions, agreements, partnerships, acquisitions, product developments, and research and development (R&D) in the market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
SE 3886
Published ON
Dec, 2019
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