Metals Cans Market

In the food & beverage industry, companies are increasingly adopting lightweight and durable metal cans, leading to significant growth in the metal can market. This trend is driven by a demand for packaging solutions that provide sustainability, protection, and ease of transportation, all while minimizing environmental impact. Lightweight cans are particularly beneficial as they help reduce transportation costs and carbon emissions, which is crucial for companies striving to meet strict environmental goals. Their durability ensures that products remain intact and protected, which is essential for maintaining quality and extending shelf life, especially for beverages and perishable foods. Consumers are becoming more aware of sustainable packaging, prompting manufacturers to focus on metal cans, which are recyclable and maintain their structural integrity across multiple recycling cycles. Consequently, innovations in the metal can industry, such as thinner walls without compromising strength and advances in coating technologies, are enabling companies to provide superior packaging solutions that meet both regulatory standards and consumer expectations. A notable example of this shift is Toyo Seikan, which announced in April 2024 the development of the lightest aluminum double-integrated (DI) can in Japan using Compression Bottom Reform (CBR) technology. This innovation reduces the weight of their 350mL and 500mL cans by up to 2.0 grams, leading to approximately a 9% reduction in greenhouse gas emissions. Similarly, Ball Corporation, in partnership with CavinKare, introduced sustainable retort aluminum cans for milkshakes in April 2024. These two-piece cans are designed for the dairy sector in India and offer reduced transportation costs and improved product freshness, aligning with the growing demand for ready-to-drink beverages and sustainable packaging solutions.

The metal cans market faces increasing competition from alternative packaging options like Tetrapaks, pouches, and blister packaging. These alternatives are often cheaper, more convenient, and increasingly preferred by food and beverage companies for their innovative features. Pouch and blister packaging offer several advantages, including reduced material costs compared to traditional rigid packaging and enhanced sustainability. Consequently, many fast-moving consumer goods (FMCG) companies are adopting pouch packaging to offer greater convenience to consumers. Additionally, new designs with easy-open and easy-reclose features are being developed across various market segments. However, the rising cost of final packaging could impact sales. This dual challenge pressures companies to find a balanced approach that integrates both sustainability and cost management.

With increasing consumer focus on health and sustainability, innovations in metal can packaging are meeting demands for safer, eco-friendly options. BPA-free coatings have become a key selling point, offering non-toxic solutions in response to stricter regulations. Meanwhile, advancements in printing technologies, such as digital printing and high-definition imaging, enable vibrant, customizable designs that reduce waste and enhance brand identity. DataLase's inkless technology, introduced in June 2024, uses specialty pigments that change color with laser wavelengths, eliminating the need for ink and labels. This solution improves recyclability and supports sustainability, while also meeting traceability requirements like Digital Product Passports. Similarly, Ball Corporation’s Eyeris technology, launched in September 2023, delivers photo-realistic imagery on aluminum cans. This printing method spans 360 degrees and utilizes advanced techniques to offer vivid, high-resolution designs that resonate with consumers, with 76% viewing packaging as a key purchase factor. Eyeris also upholds sustainability with aluminum's recyclability. Both innovations from DataLase and Ball Corporation demonstrate the growing trend of combining sustainable packaging with cutting-edge printing and coating technologies. These developments not only address environmental concerns but also enhance consumer engagement, positioning the metal can industry for growth in the face of evolving regulations and market demands.

Awareness of the benefits of metal packaging for food and beverages is limited in developing countries. The high cost of raw materials like steel and aluminum discourages consumers from choosing canned products. A significant challenge for metal can manufacturers is the increasing use of polyethylene terephthalate (PET) bottles, particularly for beverages. Other sustainable packaging materials, such as paper, glass, and plastic, are more cost-effective than metal. Alternatives to metal cans, including Tetra Pak cartons, glass bottles, PET, and flexible pouches, as well as other innovative packaging methods, are also gaining popularity. The growing use of these packaging options is hindering the expansion of the metal cans market. According to the British Plastics Federation (BPF) in 2020, 1.1 million tons of plastic packaging were recycled annually, with the UK recycling up to 39% of its plastic packaging each year.