Fruit Concentrate Market

Fruit Concentrate Market by Fruit (Apple, Orange, Lemon, Pineapple, Grapes, Pear, Specialty fruit, & Others), Application (Beverage, Confectionery, Bakery, Dairy, & Others), & Geography - Global Trends & Forecast to 2019

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Top 10 companies in Fruit Concentrate Market

Report Code: FB 2488 May, 2014, by marketsandmarkets.com

Fruit concentrates are a convenient and economical alternative to fresh fruits in different applications. The report provides a study on the global fruit concentrate market, categorizing these products on the basis of the main fruits, applications, and geography. The report includes projections for global as well as the regional demand.

Market size, on the basis of fruits used and applications has also been analyzed. The report also analyzes the market size, in terms of value and volume, of fruit concentrates, based on their application and geography. The regions covered in the report include North America (U.S., Canada, and Mexico), Europe (Russia, Italy, Spain, Poland, Germany, France, and The Netherlands), Asia-Pacific (China, Indonesia, Japan, India, Thailand, and Australia), and Rest of the World (Brazil, Africa, Argentina, and the Middle East).

The report provides a comprehensive analysis of the fruit concentrate market that witnesses a steady growth due to the diversified products available in the market. Application of these products in beverages, bakery and dairy products, and confectioneries has been analyzed based on the region.

The growth strategies adopted by market players to sustain and garner a larger share have been identified and analyzed in the report. The food manufacturers have started focusing on the emerging Asian and Latin American markets as potential drivers of the industry. The market is estimated to illustrate the growth potential in both, the developed and developing regions. The market growth is also attributed to an increase in the demand for convenience food. China is one of the largest markets for these types of concentrates.

Annual Fruit Concentrate Market Share Analysis, 2012–2019 ($Million)

Fruit Concentrate Market

E – Estimated; P - Projected

Source: MarketsandMarkets Analysis

The fruit concentrate market is projected to grow at a CAGR of 5.3% from 2014 to 2019. Asia-Pacific is estimated to be largest geographic segment, followed by Europe and North America in 2014. ROW is projected as the fastest-growing market, followed by Asia-Pacific and North America.

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Scope of the Report

The report categorizes the global fruit concentrate market, based on fruit, applications, and geography.

Based on fruit

  • Apple
  • Orange
  • Lemon
  • Pineapple
  • Grapes
  • Pear
  • Specialty fruits (golden berry, elderberry, blueberry, and cranberry, among others)
  • Other fruits (mango, guava, watermelon, peach, and pomegranate, among others)

Based on application

  • Beverage
  • Confectionery
  • Bakery
  • Dairy
  • Others (baby food, savory & snacks, salads, sauces, and desserts)

Based on geography

  • North America
  • Europe
  • Asia-Pacific
  • ROW (Brazil, Argentina, Africa, and the Middle East, among others)

Customization Options:

Company-specific needs can be met by the customization. The report can be customized to provide an in-depth analysis and exhaustive industry information for the following considerations:

Market Trend Analysis

  • Assessment of advanced technologies (extraction) and their impact in the market
  • Detailed analysis of addressable markets helping to estimate the target market
  • Detailed analysis of applications (beverage, confectionery, bakery, dairy) in terms of evolving needs and available substitutes

Product-Type Assessment

  • Impact analysis of each product (apple, orange, and specialty) and their market dynamics
  • Detailed analysis of exotic fruit (passion fruit, raspberry, and blueberry) concentrates
  • Thorough analysis of fruit concentrates along with cross-segmentation with their applications (beverage, confectionery, bakery, and dairy) at the country level
  • Matrix of products and applications

Competitive Intelligence

  • Benchmarking of companies [AGRANA Group (Austria), Döhler Group (Germany), and Kerry Group Plc. (Ireland)] based on revenues, products, and geography
  • Identification of new products, concepts, and service innovations that are driving the market
  • Business model analysis of the key fruit concentrate companies, including sales channels and strategic focus
  • Product portfolio analysis at regional and country level for key companies

Periodic Updates

  • Tracking and analyzing developments of key players in the market, such as expansions, new product launches, and other strategic initiatives that help them to stay dynamic in the market
  • Tracking the opportunities and restraints of products with reference to the region

Supply Chain Analysis

  • Detailed analysis of the supply chain, including distribution channel analysis
  • Mapping and analysis of manufacturers, suppliers, and consumers of the market
  • Product-wise structuring of supply chain
  • Analysis on raw material availability, pricing trends, and distribution channels

The fruit concentrate market, in the food industry, is estimated to reach $34.6 Billion by 2019, growing at a CAGR of 5.3%.

The role of They in beverages has been essential to maintain the product taste as well as nutritive value. Fruit concentrates are used in a wide range of products, which include, beverages, confectionery, bakery, and desserts .The market has witnessed large use of apple, orange, lemon, pineapple, grapes, pear, and specialty fruits, among others. The market is driven by changing consumer trends and food preferences.

The fruit concentrate market is driven by the consumer demand for processed food and beverages, without compromising on the taste and nutrition of the product. The growth potential of the market also depends on the research and development and opportunities to introduce new flavors of these products. The market is characterized by the growing demand for healthy and upmarket products. Due to increase in health issues due to highly processed food products, the need for the consumption of fruit juices are important. Hence, the changing lifestyle and the rapidly growing food & beverage industry have driven the demand in the industry.

Fruit Concentrate Market Share (Value), by Fruit, 2013

Fruit Concentrate Market

Source: Expert Interviews, Government Authorities, Related Research Publications, Government Publications, Company Press Releases, Company Annual Reports, Company Websites, Company Publications, and MarketsandMarkets Analysis

In 2013, grape and lemon fruit concentrates accounted for a major share, in terms of value, of the total market. The steady increase in demand for fruit juices, and healthy and upmarket products are projected to increase the market, in terms of value, of these products by 2019.

Fruit Concentrate Market Share (Value), by Geography, 2013

Fruit Concentrate Market

Source: Expert Interviews, Government Authorities, Related Research Publications, Government Publications, Company Press Releases, Company Annual Reports, Company Websites, Company Publications, and MarketsandMarkets Analysis

Asia-Pacific formed the largest segment of the fruit concentrate market in 2013. It is estimated to grow at a CAGR of 5.5% over the projected period. Europe was the second-largest market, due to an increase in the demand for processed food & beverage in the region. The ROW region is projected to gain the fastest growth during the same period.

Table Of Contents
 
1 Introduction (Page No. - 17)
    1.1 Key Take-Aways
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Research Methodology
          1.5.1 Market Size Estimation
                  1.5.1.1 Market Crackdown & Data Triangulation
                  1.5.1.2 Assumptions Made For The Market
                            1.5.1.2.1 Periodization Considered For The Market
                  1.5.1.3 Key Data Points Taken From Secondary & Primary Sources

2 Executive Summary (Page No. - 28)

3 Premium Insights (Page No. - 30)

4 Industry Analysis (Page No. - 39)
    4.1 Introduction
    4.2 Supply Chain Analysis
    4.3 Regulations With Respect to The Safety of Fruit Concentrates
          4.3.1 Fda, Efsa & Codex
          4.3.2 Codex Alimentarius
          4.3.3 Other Associations
    4.4 Factors That Affect The Choice of Fruit Concentrates
          4.4.1 Consumption of Fruit Juices
          4.4.2 Additives in Fruit Concentrates
    4.5 Market Share Analysis
    4.6 Related Markets

5 Market Overview (Page No. - 46)
    5.1 Introduction
    5.2 History & Evolution
    5.3 Market Statistics
          5.3.1 Fruit Concentrate Market
          5.3.2 Total Addressable Market

6 Market Analysis (Page No. - 51)
    6.1 Introduction
    6.2 Winning Imperative
          6.2.1 R&D & Innovation in Fruit Concentrates
    6.3 Burning Issue
          6.3.1 Transportation, Shipping & Refrigeration of Fruit Concentrates
    6.4 Market Dynamics
          6.4.1 Drivers
                  6.4.1.1 Global Demand For Healthy Foods and Upmarket Products
                  6.4.1.2 Economic Potential of Fruit Concentrate By Increased Fruit Production in The Market
                  6.4.1.3 Expected Increase in Global Juice Consumption
          6.4.2 Restraint
                  6.4.2.1 Increase in Demand For NFC Juices
          6.4.3 Opportunities
                  6.4.3.1 Increased Disposable Income in Emerging Markets
                  6.4.3.2 Value Chain Integration & Increased Fruit Production
          6.4.4 Porter’s Five Forces
          6.4.5 Degree of Competition
          6.4.6 Bargaining Power of Suppliers
          6.4.7 Bargaining Power of Buyers
          6.4.8 Threat of New Entrants
          6.4.9 Threat of Substitutes

7 Fruit Concentrate Market, By Fruit (Page No. - 61)
    7.1 Fruit Concentrates
    7.2 Apple
    7.3 Orange
    7.4 Lemon
    7.5 Pineapple
    7.6 Grapes
    7.7 Pear
    7.8 Specialty Fruits
    7.9 Other Fruit Concnetrates

8 Market By Application (Page No. - 80)
    8.1 Introduction
          8.1.1 Beverage
          8.1.2 Confectionery
          8.1.3 Bakery
          8.1.4 Dairy
          8.1.5 Other Applications
    8.2 North America
    8.3 Europe
    8.4 Asia-Pacific
    8.5 ROW

9 Market By Geography (Page No. - 92)
    9.1 Introduction
    9.2 North America
    9.3 Europe
    9.4 Asia-Pacific
    9.5 Rest of The World

10 Competitive Landscape (Page No. - 170)
    10.1 Introduction
           10.1.1 Fruit Concentrates: Highly Competitive Market
    10.2 Mergers & Acquisitions: Most Preferred Strategic Approach
    10.3 Key Market Strategies
    10.4 Mergers & Acquisitions
    10.5 Agreements, Partnerships, Collaborations & Joint Ventures
    10.6 New Product Launches
    10.7 Investments & Expansions

11 Company Profiles (Page No. - 181)
    11.1 Agrana Beteiligungs Ag
          11.1.1 Overview
          11.1.2 Products & Services
          11.1.3 Strategies & Insights
          11.1.4 Developments
          11.1.5 MNM View
                  11.1.5.1 Company Review
                  11.1.5.2 SWOT Analysis
    11.2 China Haisheng Juice Holdings Co., Ltd.
          11.2.1 Overview
          11.2.2 Products & Services
          11.2.3 Strategies & Insights
          11.2.4 Developments
    11.3 Döhlergroup
          11.3.1 Overview
          11.3.2 Products & Services
          11.3.3 Strategies & Insights
          11.3.4 Developments
    11.4 Kerr Concentrates, Inc.
          11.4.1 Overview
          11.4.2 Products & Services
          11.4.3 Strategies & Insights
          11.4.4 Development
    11.5 Kerry Group Plc
          11.5.1 Overview
          11.5.2 Products & Services
          11.5.3 Strategies & Insights
          11.5.4 Developments
          11.5.5 MNM View
                  11.5.5.1 Company Review
                  11.5.5.2 SWOT Analysis
    11.6 Lemon Concentrate, S.L.
          11.6.1 Overview
          11.6.2 Products & Services
          11.6.3 Strategies & Insights
    11.7 Royal Cosun
          11.7.1 Overview
          11.7.2 Products & Services
          11.7.3 Strategies & Insights
          11.7.4 Development
          11.7.5 MNM View
                  11.7.5.1 Company Review
                  11.7.5.2 Swot Analysis
    11.8 Rudolf Wild Gmbh & Co. Kg
          11.8.1 Overview
          11.8.2 Products & Services
          11.8.3 Strategies & Insights
          11.8.4 Developments
          11.8.5 MNM View
                  11.8.5.1 Company Review
                  11.8.5.2 Swot Analysis
    11.9 Skypeople Fruit Juice, Inc.
          11.9.1 Overview
          11.9.2 Products & Services
          11.9.3 Strategies & Insights
          11.9.4 Developments
    11.10 Sunopta Inc.
          11.10.1 Overview
          11.10.2 Products & Services
          11.10.3 Strategies & Insights
          11.10.4 MNM View
                  11.10.4.1 Company Review
                  11.10.4.2 Swot Analysis

Appendix (Page No. - 221)
 Mergers & Acquisitions
 Investments & Expansions
 Agreements, Partnerships, Collaborations & Joint Ventures
 
 
List of Tables (122 Tables)

Table 1 Fruit Concentrate Market Size Estimation
Table 2 Food Additives Market Share (Value), By Type, 2014
Table 3 Fruit Concentrates & Their Minimum Brix Level For Reconstituted Juices
Table 4 Fruit Concentrate Market Size, By Fruit, 2012-2019 ($Million)
Table 5 Fruit Concentrates Market Size, By Fruit, 2012-2019 (Kt)
Table 6 Apple Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 7 Apple Concentrate Market Size, By Geography, 2012-2019 (Kt)
Table 8 Orange Concentrate Market Size, By Geography, 2012-2019($Million)
Table 9 Orange Concentrate Market Size, By Geography, 2012-2019 (Kt)
Table 10 Lemon Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 11 Lemon Concentrate Market Size, By Geography, 2012-2019 (Kt)
Table 12 Pineapple Concentrate Market Size, By Geography, 2012-2019(Million)
Table 13 Pineapple Concentrate Market Size, By Geography, 2012-2019 (Kt)
Table 14 Grapes Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 15 Grapes Concentrate Market Size, By Geography, 2012-2019 (Kt)
Table 16 Pear Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 17 Pear Concentrate Market Size, By Geography, 2012-2019 (Kt)
Table 18 Specialty Fruits Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 19 Market Size, By Geography, 2012-2019 (Kt)
Table 20 Other Fruit Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 21 Market Size, By Geography, 2012-2019 (Kt)
Table 22 Fruit Concentrate Market Size, By Application, 2012-2019 ($Million)
Table 23 Market Size, By Application, 2012-2019 (Kt)
Table 24 North America: Fruit Concentrate Market Size, By Application, 2012-2019 ($Million)
Table 25 North America: Fruit Concentrate Market Size, By Application, 2012-2019 (Kt)
Table 26 Europe: Fruit Concentrate Market Size, By Application, 2012 -2019 ($Million)
Table 27 Europe: Fruit Concentrate Market Market Size, By Application, 2012-2019 (Kt)
Table 28 Asia-Pacific: Fruit Concentrate Market Size, By Application, 2012-2019 ($Million)
Table 29 Asia-Pacific: Market Size, By Application, 2012-2019 (Kt)
Table 30 ROW: Fruit Concentrate Market Size, By Application, 2012-2019 ($Million)
Table 31 ROW: Fruit Concentrate Market Market Size, By Application, 2012-2019 (Kt)
Table 32 Fruit Concentrate Market Size, By Geography, 2012-2019 ($Million)
Table 33 Fruit Concentrates Market Size, By Geography, 2012-2019 (Kt)
Table 34 North America: Fruit Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 35 North America: Fruit Concentrates Market Size, By Country, 2012-2019 (Kt)
Table 36 North America: Apple Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 37 North America: Apple Concentrate Market Size, By Country, 2012 -2019 (Kt)
Table 38 North America: Orange Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 39 North America: Orange Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 40 North America: Lemon Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 41 North America: Lemon Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 42 North America: Pineapple Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 43 North America: Pineapple Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 44 North America: Grape Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 45 North America: Grape Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 46 North America: Pear Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 47 North America: Pear Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 48 North America: Specialty Fruit Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 49 North America: Specialty Fruits Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 50 North America: Other Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 51 North America: Other Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 52 Europe: Fruit Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 53 Europe: Fruit Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 54 Europe: Apple Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 55 Europe: Apple Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 56 Europe: Orange Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 57 Europe: Orange Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 58 Europe: Lemon Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 59 Europe: Lemon Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 60 Europe: Pineapple Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 61 Europe: Pineapple Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 62 Europe: Grape Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 63 Europe: Grape Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 64 Europe: Pear Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 65 Europe: Pear Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 66 Europe: Specialty Fruit Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 67 Europe: Market Size, By Country, 2012-2019 (Kt)
Table 68 Europe: Other Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 69 Europe: Other Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 70 Asia-Pacific: Fruit Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 71 Asia-Pacific: Fruit Concentrates Market Size, By Country, 2012-2019 (Kt)
Table 72 Asia-Pacific: Apple Concentrate Market Size, By Country, 2012-2019 (($Million)
Table 73 Asia-Pacific: Apple Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 74 Asia-Pacific: Orange Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 75 Asia-Pacific: Orange Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 76 Asia-Pacific: Lemon Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 77 Asia-Pacific: Lemon Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 78 Asia-Pacific: Pineapple Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 79 Asia-Pacific: Pineapple Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 80 Asia-Pacific: Grape Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 81 Asia-Pacific: Grape Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 82 Asia-Pacific: Pear Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 83 Asia-Pacific: Pear Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 84 Asia-Pacific: Specialty Fruit Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 85 Asia-Pacific: Specialty Fruits Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 86 Asia-Pacific: Other Concentrate Market Size, By Country, 2012-2019 ($Million)
Table 87 Asia-Pacific: Other Concentrate Market Size, By Country, 2012-2019 (Kt)
Table 88 ROW Fruit Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 89 ROW Market Size, By Country/Region, 2012 -2019 (Kt)
Table 90 ROW: Apple Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 91 ROW: Apple Concentrate Market Size, By Country/Region, 2012-2019 (Kt)
Table 92 ROW: Orange Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 93 ROW: Orange Concentrate Market Size, By Country/Region, 2012 -2019 (Kt)
Table 94 ROW: Lemon Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 95 ROW: Lemon Concentrate Market Size, By Country/Region, 2012-2019 (Kt)
Table 96 ROW: Pineapple Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 97 ROW: Pineapple Concentrate Market Size, By Country/Region, 2012-2019 (Kt)
Table 98 ROW: Grape Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 99 ROW: Grape Concentrate Market Size, By Country/Region, 2012-2019 (Kt)
Table 100 ROW: Pear Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 101 ROW: Pear Concentrate Market Size, By Country/Region, 2012-2019 (Kt)
Table 102 ROW: Specialty Fruit Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 103 ROW: Specialty Fruits Concentrate Market Size, By Country/Region, 2012-2019 (Kt)
Table 104 ROW: Other Fruit Concentrate Market Size, By Country/Region, 2012-2019 ($Million)
Table 105 ROW: Market Size, By Country/Region, 2012-2019 (Kt)
Table 106 Mergers & Acquisitions, 2012-2014
Table 107 Agreements, Partnerships, Collaborations & Joint Ventures, 2011-2013
Table 108 New Product Launches, 2011-2014
Table 109 Investment & Expansions, 2012-2013
Table 110 Agrana Group: Products & Their Descriptions
Table 111 China Haisheng Juice: Products & Their Descriptions
Table 112 Döhler: Products & Their Descriptions
Table 113 Kerr Concentrates: Products & Their Descriptions
Table 114 Kerry Group: Products & Their Descriptions
Table 115 Lemon Concentrate: Products & Their Descriptions
Table 116 Royal Cosun: Products & Their Descriptions
Table 117 Wild: Products & Their Descriptions
Table 118 Skypeople: Products & Their Descriptions
Table 119 Sunopta: Products & Their Descriptions
Table 120 Mergers & Acquisitions, 2009-2014
Table 121 Investment & Expansions, 2009-2014
Table 122 Agreements, Partnerships, Collaborations & Joint Ventures, 2009-2014


List of Figures (21 Figures)

Figure 1 Research Methodology
Figure 2 Fruit Concentrate Market Size Estimation Methodology
Figure 3 Market Share (Value), By Type & Market Size, By Geography, 2013 ($Million)
Figure 4 Fruit Concentrate Market Segmentation
Figure 5 Market Size, By Geography, 2013 Vs. 2019 ($Million)
Figure 6 Market Life Cycle, By Geography, 2013vs. 2019
Figure 7 Fruit Concentrate Market Share (Value), By Fruit, 2014
Figure 8 Market Size, By Fruit & Geography, 2013 ($Million)
Figure 9 Fruit Concentrate Market Size, By Application & Geography, 2012 ($Million)
Figure 10 Market Dynamics
Figure 11 Product Portfolio & Market Development Analysis, By Leading Company, 2009-2014
Figure 12 Porter’s Five Forces Analysis For The Fruit Concentrate Market
Figure 13 Fruit Concentrate Market Supply Chain Analysis
Figure 14 Market Share Analysis, By Key Player, 2013
Figure 15 Fruit Concentrate Market
Figure 16 Market Dynamics
Figure 17 Porter’s Five Forces Analysis
Figure 18 Annual Fruit Concentrate Market Development Trend, 2009-2014
Figure 19 Market Share (Developments), By Growth Strategy, 2009–2014
Figure 20 Annual Fruit Concentrates Market Development Analysis, By Growth Strategy, 2009–2014
Figure 21 Market Share (Developments), By Company, 2009–2014


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