HOME Top Market Reports Generator Sales Market by Type (Diesel And Gas), by Power Rating (Below 100 kVA, 100-350 kVA, 350-1000 kVA, Above 1000 Kva), by Application (Standby, Prime Or Continuous Power, Peak Shaving), by End User (Industrial, Commercial, and Residential), & by Region - Global Forecast to 2020

Generator Sales Market by Type (Diesel And Gas), by Power Rating (Below 100 kVA, 100-350 kVA, 350-1000 kVA, Above 1000 Kva), by Application (Standby, Prime Or Continuous Power, Peak Shaving), by End User (Industrial, Commercial, and Residential), & by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: February 2016
Report Code: EP 3131

 

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The generator sales market is projected to reach USD 23.36 Billion by 2020. The market size is valued at USD 16.64 Billion in 2014, and is expected to grow at a CAGR of 5.85% during the forecast period. The market has been segmented on the basis of type, power rating, application end-user, and region.

The years considered for the study are:

Base Year: 2014
Estimated Year: 2015
Forecasted Year: 2020
Forecast Years: 2015-2020

Generators are among the most reliable, efficient, and cost-effective source for emergency and backup power. Power generators are easy to set up and operate, and can be used in all types of applications such as oil & gas, telecom, residential, hospitals, and others. The other technologies available for emergency power are solar energy panels. Solar energy panels require large space and high installation cost as compared to power generators, but, have very low operating cost. This technology is more environment-friendly as compared to gas generators and has a longer life span than diesel generators. In spite of all the advantages, solar energy is still evolving and cannot replace generators completely.

Research Methodology:

  • Major regions have been identified along with countries, which have contributed the maximum share
  • Secondary research have been conducted to find the split (by type, by power rating, and by end-user) of generator sales in regions and their contribution
  • End-users have been identified on the basis of generator contracts in the region, and the split has been calculated by conducting primary research with industry participants, subject matter experts, C-level executives of key market players, and industry consultants among other experts, which helped to obtain and verify critical qualitative and quantitative information as well as assess future market prospects
  • Revenues of top companies (regional/global), generator pricing, and industry trends along with top-down, bottom-up, and MnM KNOW have been used to estimate market size
  • The markets has been further broken down into several segments and subsegments on the basis of information gathered

Generator Sales Market

Generator Sales Market

Study answers several questions for the stakeholders which include:

  • Generator manufacturers
  • EPC companies
  • Utility service providers
  • Distributers and suppliers
  • Consulting firms
  • Private equity groups
  • Investment houses
  • Equity research firms and other stakeholders

The report gives the information about market segments to focus in next two to five years for prioritizing the efforts and investments

Scope of the Report:

  • This study estimates the global market of generator sales, in terms of USD till 2020
  • It offers a detailed qualitative and quantitative analysis of this market
  • It provides a comprehensive review of major market drivers, restraints, opportunities, challenges, winning imperatives, and key issues of the market
  • It covers various important aspects of the market. These include analysis of value chain, Porter’s Five Forces model, competitive landscape, market dynamics, market estimates in terms of value, and future trends in the generator sales market.

The market has been segmented into -

On the basis of Type

  • Diesel
  • Gas

On the basis of Power Rating

  • Below 100 kVA
  • 100-350 kVA
  • 350-1000 kVA
  • Above 1000 kVA

On the basis of End-User

  • Residential
  • Commercial
  • Industrial

On the basis of Region

  • North America
  • South America
  • Asia-Pacific
  • Middle East & Africa
  • Europe

Available Customization

With the market data provided above, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

  • Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
           1.2.1 Generators (Gensets)
                    1.2.1.1 By Type
                    1.2.1.2 By Power Range
                    1.2.1.3 By Application
                    1.2.1.4 By End-User
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Introduction
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
           2.1.3 Key Industry Insights
           2.1.4 Breakdown of Primaries
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Increasing Power Consumption
           2.2.3 Supply-Side Analysis
                    2.2.3.1 Obsolete Permanent Power Plants
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown & Data Triangulation
    2.5 Research Assumptions & Limitations
           2.5.1 Assumptions
           2.5.2 Limitations

3 Executive Summary (Page No. - 29)
    3.1 Introduction
    3.2 Current Scenario
    3.3 Future Trends
    3.4 Conclusion

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Generator Sales Market
    4.2 Global Generator Sales Market
    4.3 Generator Sales Market, By End-User
    4.4 Asia-Pacific: the Largest Diesel Generator Market in 2014
    4.5 Generator Sales Market: By Application
    4.6 Life Cycle Analysis: By Region

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Generator Sales: Market Segmentation
           5.2.1 By Type
           5.2.2 By Power Rating (kVA)
           5.2.3 By Application
           5.2.4 By End-User
           5.2.5 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Demand for Uninterrupted and Reliable Power Supply
                    5.3.1.2 Increasing Number of Power Outages
           5.3.2 Restraints
                    5.3.2.1 Limited Power Generation Capacity
                    5.3.2.2 High Maintenance and Operating Cost
           5.3.3 Opportunities
                    5.3.3.1 Urbanization and Industrialization are Leading to Rise in Generator Demand
                    5.3.3.2 Rural and Remote Area Electrification in Developing Countries
           5.3.4 Challenges
                    5.3.4.1 Rise in Captive Power Plants
                    5.3.4.2 Stringent Government Regulations
                    5.3.4.3 Rise in T&D Expenditure
    5.4 Impact of Market Dynamics
    5.5 Supply Chain Analysis
    5.6 Upcoming Technologies
    5.7 Porter’s Five Forces Analysis
           5.7.1 Threat of New Entrants
           5.7.2 Threat of Substitutes
           5.7.3 Bargaining Power of Suppliers
           5.7.4 Bargaining Power of Buyers
           5.7.5 Intensity of Competitive Rivalry

6 Generator Sales Market, By Type (Page No. - 57)
    6.1 Introduction
    6.2 Diesel Generator Sales
    6.3 Gas Generator Sales
    6.4 The Usage of Diesel Gensets to Remain High During the Forecast Period

7 Generator Sales Market, By Power Rating (Page No. - 62)
    7.1 Introduction
    7.2 Below 100 kVA
    7.3 100–350 kVA
    7.4 350–1,000 kVA
    7.5 Above 1,000 kVA

8 Generator Sales Market, By Application (Page No. - 67)
    8.1 Introduction
    8.2 Standby Gensets
    8.3 Prime Or Continuous Power Gensets
    8.4 Peak Shaving Gensets

9 Generator Sales Market, By End-User (Page No. - 72)
    9.1 Introduction
    9.2 Residential
    9.3 Commercial
           9.3.1 IT/Telecom End-User, By Region
           9.3.2 Healthcare End-User, By Region
           9.3.3 Other Commercial End-User, By Region
    9.4 Industrial
           9.4.1 Utilities/Power Generation End-User, By Region
           9.4.2 Oil & Gas End-User, By Region
           9.4.3 Other Industrial End-User, By Region

10 Generator Sales Market, By Region (Page No. - 80)
     10.1 Introduction
     10.2 Asia-Pacific
             10.2.1 By Power Rating
             10.2.2 By Type
             10.2.3 By End-User
             10.2.4 By Application
             10.2.5 By Country
                        10.2.5.1 China
                        10.2.5.2 India
                        10.2.5.3 Australia
                        10.2.5.4 Rest of Asia-Pacific
     10.3 North America
             10.3.1 By Power Rating
             10.3.2 By Type
             10.3.3 By End-User
             10.3.4 By Application
             10.3.5 By Country
                        10.3.5.1 U.S.
                        10.3.5.2 Canada
                        10.3.5.3 Mexico
     10.4 Europe
             10.4.1 By Power Rating
             10.4.2 By Type
             10.4.3 By End-User
             10.4.4 By Application
             10.4.5 By Country
                        10.4.5.1 Russia
                        10.4.5.2 Germany
                        10.4.5.3 U.K.
                        10.4.5.4 France
                        10.4.5.5 Rest of Europe
     10.5 Middle East & Africa
             10.5.1 By Power Rating
             10.5.2 By Type
             10.5.3 By End-User
             10.5.4 By Application
             10.5.5 By Country
                        10.5.5.1 Saudi Arabia
                        10.5.5.2 UAE
                        10.5.5.3 Nigeria
                        10.5.5.4 Algeria
                        10.5.5.5 Kuwait
                        10.5.5.6 Rest of Middle East & Africa
     10.6 South America
             10.6.1 By Power Rating
             10.6.2 By Type
             10.6.3 By End–User
             10.6.4 By Application
             10.6.5 By Country
                        10.6.5.1 Brazil
                        10.6.5.2 Argentina
                        10.6.5.3 Chile
                        10.6.5.4 Rest of South America

11 Competitive Landscape (Page No. - 110)
     11.1 Overview
     11.2 Competitive Situation & Trends
             11.2.1 New Products/Services/Technologies Launch
             11.2.2 Contracts & Agreements
             11.2.3 Expansions
             11.2.4 Mergers & Acquisitions
             11.2.5 Other Developments

12 Company Profiles (Page No. - 117)
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
     12.1 Introduction
     12.2 Caterpillar, Inc.
     12.3 Cummins, Inc.
     12.4 Generac Holdings, Inc.
     12.5 Kohler Co.
     12.6 Mitsubishi Heavy Industries, Ltd.
     12.7 Briggs & Stratton Corporation
     12.8 Himoinsa S.L.
     12.9 Kirloskar Electric Company Ltd.
     12.10 MQ Power Corporation
     12.11 MTU Onsite Energy
     12.12 Wartsila Corporation
     12.13 Wacker Neuson
     12.14 Yanmar Co. Ltd.

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 150)
     13.1 Insights From Industry Experts
     13.2 Discussion Guide
     13.3 Other Developments, 2011–2015
     13.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.5 Introducing RT: Real-Time Market Intelligence
     13.6 Available Customizations
     13.7 Related Reports


List of Tables (94 Tables)

Table 1 Weather-Related Power Outages in the U.S. (2003–2012)
Table 2 Cost Comparison Between Solar Pv & Diesel Generators
Table 3 Electrification Rate (%)
Table 4 Tier 4 Emission Standards: Engines Up to 560 Kw
Table 5 Tier 4 Emission Standards: Engines Above 560 Kw
Table 6 India: Emission Standards for Diesel Engines Up to 800 Kw
Table 7 India: Emission Standards for Diesel Engines Above 800 Kw
Table 8 Europe: Proposed Stage V Emission Standards for Nonroad Engines
Table 9 Natural Gas Generator Emission Standards
Table 10 Impact of Market Dynamics
Table 11 Generator Sales Market Size, By Type, 2013–2020 (USD Million)
Table 12 Diesel Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 13 Gas Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 14 Capacity Installed: Diesel Generator Sales Market Size, By Region, 2013–2020 (Mw)
Table 15 Capacity Installed: Diesel Generator Sales Market Size, By End-User, 2013–2020 (Mw)
Table 16 Generator Sales Market Size, By Power Rating, 2013–2020 (USD Million)
Table 17 Below 100 kVA: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 18 100–350 kVA: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 19 350–1,000 kVA: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 20 Above 1,000 kVA: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 21 Generator Sales Market Size, By Application, 2013–2020 (USD Million)
Table 22 Standby: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 23 Prime Or Continuous Power: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 24 Peak Shaving: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 25 Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 26 Residential: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 27 Commercial: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 28 Commercial: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 29 IT/Telecom: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 30 Healthcare: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 31 Other Commercial: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 32 Industrial: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 33 Industrial: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 34 Utilities/Power: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 35 Oil & Gas: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 36 Other Industrial: Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 37 Generator Sales Market Size, By Region, 2013–2020 (USD Million)
Table 38 Asia-Pacific: Generator Sales Market Size, By Power Rating, 2013–2020 (USD Million)
Table 39 Asia-Pacific: Generator Sales Market Size, By Type, 2013–2020 (USD Million)
Table 40 Asia-Pacific: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 41 Asia-Pacific: Generator Sales Market Size, By Application, 2013–2020 (USD Million)
Table 42 Asia-Pacific: Generator Sales Market Size, By Country, 2013–2020 (USD Million)
Table 43 China: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 44 India: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 45 Australia: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 46 Rest of Asia-Pacific: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 47 North America: Generator Sales Market Size, By Power Rating, 2013–2020 (USD Million)
Table 48 North America: Generator Sales Market Size, By Type, 2013–2020 (USD Million)
Table 49 North America: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 50 North America: Generator Sales Market Size, By Application, 2013–2020 (USD Million)
Table 51 North America: Generator Sales Market Size, By Country, 2013–2020 (USD Million)
Table 52 U.S.: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 53 Canada: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 54 Mexico: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 55 Europe: Generator Sales Market Size, By Power Rating, 2013–2020 (USD Million)
Table 56 Europe: Generator Sales Market Size, By Type, 2013–2020 (USD Million)
Table 57 Europe: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 58 Europe: Generator Sales Market Size, By Application, 2013–2020 (USD Million)
Table 59 Europe: Generator Sales Market Size, By Country, 2013–2020 (USD Million)
Table 60 Russia: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 61 Germany: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 62 U.K.: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 63 France: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 64 Rest of Europe: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 65 Middle East & Africa: Generator Sales Market Size, By Power Rating, 2013–2020 (USD Million)
Table 66 Middle East & Africa: Generator Sales Market Size, By Type, 2013–2020 (USD Million)
Table 67 Middle East & Africa: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 68 Middle East & Africa: Generator Sales Market Size, By Application, 2013–2020 (USD Million)
Table 69 Middle East & Africa: Generator Sales Market Size, By Country, 2013–2020 (USD Million)
Table 70 Saudi Arabia: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 71 UAE: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 72 Nigeria: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 73 Algeria: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 74 Kuwait: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 75 Rest of Middle East & Africa: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 76 South America: Generator Sales Market Size, By Power Rating, 2013–2020 (USD Million)
Table 77 South America: Generator Sales Market Size, By Type, 2013–2020 (USD Million)
Table 78 South America: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 79 South America: Generator Sales Market Size, By Application, 2013–2020 (USD Million)
Table 80 South America: Generator Sales Market Size, By Country, 2013–2020 (USD Million)
Table 81 Brazil: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 82 Argentina: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 83 Chile: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 84 Rest of South America: Generator Sales Market Size, By End-User, 2013–2020 (USD Million)
Table 85 New Products/Services/Technologies Launch, 2015–2016
Table 86 Contracts & Agreements, 2015–2016
Table 87 Expansions, 2015
Table 88 Mergers & Acquisitions, 2012–2015
Table 89 Other Developments, 2014–2015
Table 90 New Product/Service/Technology Launches
Table 91 Contracts & Agreements
Table 92 Expansions
Table 93 Mergers & Acquisitions
Table 94 Others


List of Figures (57 Figures)

Figure 1 Generator Sales Market Segmentation
Figure 2 Generator Sales Market: Research Design
Figure 3 Electricity Consumption in the Top 10 Countries (2010 & 2014)
Figure 4 Bottom-Up Approach
Figure 5 Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Assumptions of the Research Study
Figure 8 Limitations of the Research Study
Figure 9 Asia-Pacific Dominated the Generator Sales Market in 2014
Figure 10 Generator Sales Market Share, By Application (2014)
Figure 11 350–1,000 kVA Power Rating Generators Led the Generator Sales Market, By Power Rating in 2014
Figure 12 Generator Sales Market Size, By Power Rating, 2015 & 2020
Figure 13 Industrial Sector is Estimated to Be the Largest End-User in 2015 and is Projected to Remain So Till 2020
Figure 14 High Energy Demand in the Asia-Pacific Region is Expected to Create Opportunities for the Generator Sales Market During the Forecast Period
Figure 15 350–1,000 kVA Power Rating Generators Held the Maximum Market Share in 2014
Figure 16 Industrial End-Users Accounted for A Major Share (By Value) of the Generator Sales Market in 2014
Figure 17 Asia-Pacific Held the Major Share in the Diesel Generator Sales Market in 2014
Figure 18 Standby Generator Segment is Estimated to Account for the Largest Market Share (Value) By 2020
Figure 19 Life Cycle Analysis for Generator Sales Market By Region
Figure 20 Generator Sales Market Segmentation: By Type, Power Rating, End-User, & Region
Figure 21 Need for Uninterrupted Power Drives the Generator Sales Market
Figure 22 Urbanization Trend
Figure 23 Emission Regulation in the U.S. & Canada for Nonemergency & Mobile Generator Sets
Figure 24 Emission Regulation in U.S. & Canada for Stationary Emergency Standby Power
Figure 25 Europe: Stage III A/B Emission Standards for Nonautomobile Diesel Engines
Figure 26 Generator Sales Market: Supply Chain Analysis
Figure 27 Porter’s Five Forces Analysis: Generator Sales Market
Figure 28 Generator Sales Market Share (Value), By Type, 2014
Figure 29 Generator Sales Market Share (Value), By Power Rating, 2015 & 2020
Figure 30 Generator Sales Market Share (Value), By Application, 2014
Figure 31 Generator Sales Market Share (Value), By End-User, 2014
Figure 32 Generator Sales Market Share (Value), By Region, 2014
Figure 33 Regional Snapshot: Growth Rate of the Generator Sales Market in Major Countries, 2015–2020
Figure 34 Asia-Pacific Generator Sales Market Overview (2014)
Figure 35 North America Generator Sales Market Overview (2014)
Figure 36 Companies Launch New Products/Services/Developments to Capture the Market (2012–2015)
Figure 37 Market Evaluation Framework: Top Companies on the Basis of Developments (2012–2015)
Figure 38 Market Evaluation Framework: Top Companies on the Basis of Market Share (2014)
Figure 39 Market Evaluation Framework: New Products/ Services/ Technologies Launch and Contracts & Agreements Have Fueled the Growth of Companies During 2012–2015
Figure 40 Geographic Revenue Mix of the Top 5 Market Players
Figure 41 Caterpillar, Inc.: Company Snapshot
Figure 42 Caterpillar, Inc.: SWOT Analysis
Figure 43 Cummins, Inc.: Company Snapshot
Figure 44 Cummins, Inc.: SWOT Analysis
Figure 45 Generac Holdings, Inc.: Company Snapshot
Figure 46 Generac Holdings, Inc.: SWOT Analysis
Figure 47 Kohler Co.: SWOT Analysis
Figure 48 Mitsubishi Heavy Industries, Ltd.: Company Snapshot
Figure 49 Mitsubishi Heavy Industries, Ltd.: SWOT Analysis
Figure 50 Briggs & Stratton Corporation: Company Snapshot
Figure 51 Himoinsa S.L.: Company Snapshot
Figure 52 Kirloskar Electric Company Ltd.: Company Snapshot
Figure 53 Wartsila Corporation: Company Snapshot
Figure 54 Wacker Neuson: Company Snapshot
Figure 55 Yanmar Co. Ltd.: Company Snapshot
Figure 56 Marketsandmarkets Knowledge Store Snapshot
Figure 57 Marketsandmarkets Knowledge Store: Energy & Power Industry Snapshot

The generator sales market is expected to grow at a CAGR of 5.85% from 2015 to 2020. It is projected to reach USD 23.36 Billion by 2020 from an estimated value of USD 17.59 Billion in 2015. The generator sales market is driven by growing demand for uninterrupted and reliable power supply across the globe. Countries are regularly facing blackouts, rolling blackouts, or brownouts, which further affect industries and commercial establishments. These industries and commercial establishments require steady power supply to function smoothly. In addition, steady power is required in the healthcare sector for life support equipment. Power outages or voltage drops are witnessed due to outdated electrical infrastructure, weather phenomenon, maintenance, or other reasons. In such situations, generators provide assurance of steady power to such sectors.

The industrial end-user segment is expected to grow at the highest rate during the next five years. The key driving factor will be favorable government policies for industrial growth in various countries such as Mexico, China, Brazil, and India. Recently, the U.S. has come up with new reforms for emission norms for diesel and gas generators, which will affect the growth of the market during the forecast period. Generators with new emission norms/standards will reduce emission of harmful gasses such as CO2, NO2, and others in the environment. This new policy reform is expected to drive the sale of generators in the U.S. market.

The generator sales market of 350-1000 kVA power range is estimated to grow at the highest rate in the power range segment. Demand for generators in malls, financial institutions, residential sector, and data centers among others in countries such as China, Brazil, Saudi Arabia, and India will drive the market. On the basis of type, diesel generator held the major market share in 2014, and is expected to continue the dominance during the forecast period. However, due to increasing environmental concerns, the gas generator sales market is expected to grow at a higher pace during the forecast period.

Asia-Pacific is the largest market, by size, and is estimated to grow at the highest rate due to high demand from China. Good economic growth rate of China has created a good demand for power generation equipment such as diesel and gas generators. In addition, new policy reforms in India to support the growth of industries have made the country a lucrative market for OEM manufacturers. This is also likely to create a huge demand for generators in the region.

Generator Sales Market

The major factors restraining the growth the market include high maintenance and high operation cost. Gas generators are less expensive as compared to diesel, however, they also have a lesser running life as compared to diesel generators. Diesel generators are expensive and have higher maintenance cost. When comparing both generators to renewable energy such as solar, generators have higher operation and maintenance cost and lesser life span, which in the long-run can cost more as compared to solar power sources.

The market is dominated by a few international players, which hold more than 50% share of the market. Major players include Caterpillar Inc. (U.S.), MTU Onsite Energy (Germany), Cummins Inc. (U.S.), Generac Holdings Inc. (U.S.), and Mitsubishi Heavy Industries Ltd. (Japan). These players are expanding their market share by signing new contracts and launching new products/services/technologies in the market.

Available Customizations Title

Client Consult Problem Statement :

A leading provider of motor oil and automotive lubricants with over 300 service centers is interested to assess market potential for power generator market in Europe and Russia.

  • To Estimate the Power Generator Market by Application ( Prime/base and Standby),
  • By Power Range (400-1000 kw, 1000-2000 kW, above 2000 kW)
  • By Fuel Type (Diesel, and Gas)
  • By End Use (Agriculture, Mining, Power, Marine, Construction, Oil and Gas, Others)
  • Also, to study the market trends driving the generator market in Europe and Russia
  • Moreover, to define presence of the major owner operators, lease companies, and service providers in the power generator market across Europe
  • To identify and analyze the different  products offered by these companies in Europe
  • To estimate the market shares of different generator manufacturers in Europe and Russia
  • To identify various regulations and standards impacting the power generator market in Europe

Solution Provided:
  1. Methodology Adopted by MnM: MnM carried out this study through a combination of Extensive sec....
  1. Methodology Adopted by MnM: MnM carried out this study through a combination of Extensive secondary research is backed up by multiple primary interviews done with various industry experts and stakeholders within target geographies. In order to study and analyze the industry across various segments namely ‘Strategic Assessment of Power Generator Market across Europe and Russia’ MnM team undertook in depth study of available literature, and relevant websites which publish news and related articles on power generation industry. Information was developed in the power generation market by various pointers such as trends in generator sales market, trends in generator demands by power rental service providers, trends in electricity demands, trends in power rental market, trends in used fleet market and opportunities and challenges .In addition to this, MnM team has conducted multiple successful telephonic interviews with key opinion industry leaders that include C-Level executives to understand their perception of the current level of market penetration. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analysed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target regions.
  2. Actual Solution Provided:
    • Lube oil Competitors in the market
    • Attractive market for genset (diesel and gas)
    • Attractive countries for investment opportunities
    • Complete competitive intelligence on product capabilities, various services offered, point of parity/differentiation
    • Competitors marketing communications/promotional strategy
    • The target customers segmented by applications in each geographies and other critical parameters
    • The gaps between the customer need (demand) and what is available in the market (supply)

Value Delivered:

After going through detailed market analysis and end-use scenario developed by MnM, its client was able to understand the power genset market in the Europe and Russia region segmented by various countries. With the help of this study, client also understand the market size of diesel and gas generators by different power bands. Through demand analysis, client understand the demand of generators by different end use applications. The granular set of information and recommendations shared by MnM assisted the client target customer in each geography which resulted in its business expansion and revenue growth. MnM also developed valuable information for client to help understand the presence of competitors in the both the geography.

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Client Consult Problem Statement :

MNM’s Client, one of the top 5 Heavy Duty Engine and Spare Parts manufacturers- was interested in competitive intelligence of heavy duty engines and Spare part aftermarket across different zones in India. The key focus of the study included the following:

  • Identification of Heavy Duty and Spare Parts market across North, South, East and West zones.
  • Identification of different applications in Heavy Duty Engines with their respective spare parts.
  • Identification of different heavy duty Series and its Models to benchmark with respect to different OEMs.
  • Identification of industry dynamics and competitive landscape to critically analyze the study

Solution Provided:
  1. Methodology Adopted by MnM :MnM carried out this study through a combination of extens....
  1. Methodology Adopted by MnM :MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target zones.
    For segmenting the market on the basis of application of engines we tracked the sale of machines, vehicles and Vessels in the provided applications, for example sale of tractors or trucks in India. This way we derived the base number for further analysis and forecasts of the engines and spare parts. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included suppliers of heavy duty engines, along with manufacturers of heavy duty spare parts, and other industry experts. By conducting detailed and informative primary discussions with the respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target applications. In total, MnM conducted 50 primary discussions, of which 40 were the OEMs, while the rest consisted of various industry experts.
  1. Actual Solution Provided: -
      • MnM studied applications under heavy duty engines (On Highway, Off Highway, Marine, Stationary, and Mining & Construction) along with their segmented engine capacity (Hp range) and divided by different zones (North, East, South, and West) and recommended the growth applications along with the leading OEMs for gauging the market.
      • Spare Parts (liners, filters, water pumps, gaskets and piston ring sets) were then estimated to identify the leading spare parts manufacturers
      • Each vertical was studied on a state-level granularity, to understand product yields per state, in order to identify the best addressable market for each vertical.

Value Delivered:

The project assisted the client in identifying the segment of engines to focus upon, for manufacturing their spare parts. MNM supplied client with historic data of 2014, estimated data of 2015, forecasts for 2020, and growth rate for 2015 to 2020. Data for these years was provided for the number of engine by above mentioned segmentations. The analysis for number of spare parts that Federal Mogul was focusing upon was also presented to the client.

Client had a special focus upon the business intelligence and market status of engine model series for Cummins, Kirloskar, CAT, Komatsu, Detroit and Volvo. We provided the client a detailed analysis of required engine models for each company. Special field primaries were conducted for this analysis in which we interviewed the managers from engine refurbishing plants. The project delivered value to client in form of the intelligence utilizing which the client can analyze its current operations and formulate its future business strategy.

Project included the competitive intelligence of engine manufacturers, in which we provided the market share of major engine manufacturers on the basis geographical zones in India. We also provided the client with analysis of major cities across India with their strategic importance.

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Client Customization Problem Statement : Market Sizing/ Forecasting for Generator Sales Market for Cuba, Jamaica and Puerto Rico

Solution Provided:
MnM's client needed beyond the insights into report for Market size and trends of  Cuba, Jamaica and Puerto Rico....
MnM's client needed beyond the insights into report for Market size and trends of  Cuba, Jamaica and Puerto Rico
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