HOME Top Market Reports Internet Protocol Television (IPTV) CDN Market by Type (Video and Non-Video Content), by Service (In-House and Manage Service), by End-User (SME, Large Enterprise and Residential Customers) - Global Forecast to 2020

Internet Protocol Television (IPTV) CDN Market by Type (Video and Non-Video Content), by Service (In-House and Manage Service), by End-User (SME, Large Enterprise and Residential Customers) - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: May 2015
Report Code: TC 3440

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The IPTV is known as a low investment market with high return on investments. The content can be delivered over the Internet in the same way as the high-quality programming is delivered through television. The customers are expecting television integrated with IP which offers continuously and precisely running the television content as well as a solution capable to sustain the varied customer base. Content providers and operators are interested in a normalized approach to using the Internet and broadband access/aggregation networks as a quality distribution channel for quality content.

This IPTV CDN Market research report analyzes the global adoption trends, future growth potential, key drivers, restraints, and opportunities. The report also examines growth potential, and estimates market sizes, across different regions as well as industry verticals.

The research is a comprehensive study of the global market for IPTV CDN. The report forecasts the revenues and trends for IPTV CDN in the following sub-markets: 

  • IPTV CDN Market By Type
    • Video IPTV CDN
    • Non Video IPTV CDN
  • Market By Service Type
    • In-House  Service
    • Managed Service
  • Market By Service Provider Type
    • Peer-to-Peer (P2P) IPTV CDN
    • Free IPTV CDN
    • Telco IPTV CDN
    • Traditional Commercial IPTV CDN
  • Market By End-User
    • Small and Medium Enterprise
    • Large Enterprise
    • Residential Customers
  • Market By Vertical
    • Advertising and Marketing
    • Media and Entertainment
    • Gaming
    • Online Stores
    • Healthcare and Medical
    • Telecommunication and IT
    • Others (E-Commerce and Education)
  • Market By Region
    • North America
      • U.S.
      • Canada
      • Others
    • Europe
      • U.K.
      • Germany
      • Others
    • Asia-Pacific
      • South Korea
      • Japan
      • Others
    • Middle East And Africa
      • Dubai
      • South  Africa
      • Others
    • Latin America
      • Brazil
      • Mexico
      • Others

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Limitations
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data Taken From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data Taken From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.1 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Market Forecast Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Market Opportunities
    4.2 IPTV CDN Market Across Various Regions
    4.3 IPTV CDN Market By Region: Snapshot 2015
    4.4 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Product
           5.3.2 By Service
           5.3.3 By Service Provider Type
           5.3.4 By End-User
           5.3.5 By Vertical
           5.3.1 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Growth in Online Traffic
                    5.4.1.2 Growth in IPTV
                    5.4.1.3 Increase in Internet Video Advertising
                    5.4.1.4 Need for Reliable and High-Quality Online Experience
           5.4.2 Restraints
                    5.4.2.1 Improper Accounting
                    5.4.2.2 Verification of Best Location for Servers
           5.4.3 Opportunities
                    5.4.3.1 Government Initiatives in IPTV CDN Market
                    5.4.3.2 Growth in Internet Usage
                    5.4.3.3 Emerging of Mobile CDN
           5.4.4 Challenges
                    5.4.4.1 Meeting Customer Preferences

6 Industry Trends (Page No. - 45)
    6.1 Value Chain Analysis
    6.2 Porter’s Five Forces Analysis
           6.2.1 Bargaining Power of Suppliers
           6.2.2 Bargaining Power of Buyers
           6.2.3 Threat of New Entrants
           6.2.4 Threat of Substitutes
           6.2.5 Intensity of Rivalry
    6.3 Strategic Benchmarking
           6.3.1 Product Enhancements and Expansions
           6.3.2 Collaborations, Partnrships, Strategic Agreements, and Joint Ventures

7 IPTV CDN Market Analysis, By Type (Page No. - 54)
    7.1 Introduction
    7.2 Video Content
    7.3 Non Video Content

8 Market Analysis, By Service (Page No. - 63)
    8.1 Introduction
    8.2 In-House Service
    8.3 Manage Service

9 Market Analysis, By Service Provider Type (Page No. - 71)
    9.1 Introduction
    9.2 Peer-To-Peer (P2p) Service Provider
    9.3 Free Service Provider
    9.4 Telco Service Provider
    9.5 Traditional Commercial Service Provider

10 Market Analysis, By End-User (Page No. - 84)
     10.1 Introduction
     10.2 Small and Medium Enterprise
     10.3 Large Enterprise
     10.4 Residential Customers

11 IPTV CDN Market Analysis, By Vertical (Page No. - 92)
     11.1 Introduction
     11.2 Advertising and Marketing
     11.3 Media and Entertainment
     11.4 Gaming
     11.5 E-Commerce
     11.6 Healthcare and Medical
     11.7 Telecommunication and It
     11.8 Others

12 IPTV CDN Market Analysis, By Region (Page No. - 108)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 123)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 New Product Launches
             13.2.2 Collaborations and Partnerships
             13.2.3 Mergers and Acquisitions

14 Company Profiles (Page No. - 132)
     14.1 Introduction
     14.2 At&T
             14.2.1 Business Overview
             14.2.2 Product Portfolio
             14.2.3 Key Strategies
             14.2.4 Recent Developments
             14.2.5 SWOT Analysis
     14.3 Alcatel-Lucent
             14.3.1 Business Overview
             14.3.2 Product Portfolio
             14.3.3 Key Strategies
             14.3.4 Recent Developments
             14.3.5 SWOT Analysis
     14.4 Akamai Technologies, Inc.
             14.4.1 Business Overview
             14.4.2 Product Portfolio
             14.4.3 Key Strategies
             14.4.4 Recent Developments
             14.4.5 SWOT Analysis
     14.5 Ericsson
             14.5.1 Business Overview
             14.5.2 Product Portfolio
             14.5.3 Key Strategies
             14.5.4 Recent Developments
             14.5.5 SWOT Analysis
     14.6 Cisco Systems, Inc.
             14.6.1 Business Overview
             14.6.2 Product Portfolio
             14.6.3 Key Strategies
             14.6.4 Recent Developments
             14.6.5 SWOT Analysis
     14.7 Limelight Networks.
             14.7.1 Business Overview
             14.7.2 Product Portfolio
             14.7.3 Key Strategies
             14.7.4 Recent Developments
     14.8 Verizon
             14.8.1 Business Overview
             14.8.2 Product Portfolio
             14.8.3 Key Strategies
             14.8.4 Recent Developments
     14.9 Huawei Technologies Co., Ltd.
             14.9.1 Business Overview
             14.9.2 Product Portfolio
             14.9.3 Key Strategies
             14.9.4 Recent Developments
     14.10 ZTE Corporation
             14.10.1 Business Overview
             14.10.2 Product Portfolio
             14.10.3 Key Strategies
             14.10.4 Recent Developments
     14.11 Level 3 Communications, LLC.
             14.11.1 Business Overview
             14.11.2 Product Portfolio
             14.11.3 Key Strategies
             14.11.4 Recent Developments

15 Appendix (Page No. - 160)
     15.1 Discussion Guide
     15.2 Introducing RT: Real-Time Market Intelligence
     15.3 Available Customizations


List of Tables (70 Tables)

Table 1 IPTV CDN Market Size, By Type, 2013–2020 ($Million)
Table 2 IPTV CDN Market Size, By Type, 2013–2020 ($Million)
Table 3 Video Content: Market Size, By End-User, 2013–2020 ($Million)
Table 4 Video Content: Market Size, By Region, 2013–2020 ($Million)
Table 5 Non Video Content: Market Size, By End-User, 2013–2020 ($Million)
Table 6 Non Video Content: Market Size, By Region, 2013–2020 ($Million)
Table 7 IPTV CDN Market Size, By Service 2013–2020 ($Million)
Table 8 In-House Service: Market Size, By End-User, 2013–2020 ($Million)
Table 9 In-House Service: Market Size, By Region, 2013–2020 ($Million)
Table 10 Manage Service: Market Size, By End-User, 2013–2020 ($Million)
Table 11 Non Video Content: Market Size, By Region, 2013–2020 ($Million)
Table 12 IPTV CDN Market Size, By Service Provider Type 2013–2020 ($Million)
Table 13 P2p Service Provider : Market Size, By Type, 2013–2020 ($Million)
Table 14 P2p Service Provider: Market Size, By Region, 2013–2020 ($Million)
Table 15 Free Service Provider: Market Size, By Type, 2013–2020 ($Million)
Table 16 Free Service Provider: Market Size, By Region, 2013–2020 ($Million)
Table 17 Telco Service Provider: Market Size, By Type, 2013–2020 ($Million)
Table 18 Telco Service Provider: Market Size, By Region, 2013–2020 ($Million)
Table 19 Traditional Commercial Service Provider: Market Size, By Type, 2013–2020 ($Million)
Table 20 Traditional and Commercial Service Provider: Market Size, By Region, 2013–2020 ($Million)
Table 21 IPTV CDN Market Size, By End-User 2013–2020 ($Million)
Table 22 SME: Market Size, By Region 2013–2020 ($Million)
Table 23 Large Enterprise: Market Size, By Region, 2013–2020 ($Million)
Table 24 Residential Customers: Market Size, By Region, 2013–2020 ($Million)
Table 25 IPTV CDN Market Size, By Vertical 2013–2020 ($Million)
Table 26 Advertising and Marketing: Market Size, By Type 2013–2020 ($Million)
Table 27 Advertising and Marketing: Market Size, By End-User 2013–2020 ($Million)
Table 28 Advertising and Marketing: Market Size, By Region 2013–2020 ($Million)
Table 29 Media and Entertainment: Market Size, By Type 2013–2020 ($Million)
Table 30 Media and Entertainment: Market Size, By End-User 2013–2020 ($Million)
Table 31 Media and Entertainment: Market Size, By Region 2013–2020 ($Million)
Table 32 Gaming: Market Size, By Type 2013–2020 ($Million)
Table 33 Gaming: Market Size, By End-User 2013–2020 ($Million)
Table 34 Gaming: Market Size, By Region 2013–2020 ($Million)
Table 35 E-Commerce: Market Size, By Type 2013–2020 ($Million)
Table 36 E-Commerce: Market Size, By End-User 2013–2020 ($Million)
Table 37 E-Commerce: Market Size, By Region 2013–2020 ($Million)
Table 38 Healthcare and Medical: Market Size, By Type 2013–2020 ($Million)
Table 39 Healthcare and Medical: Market Size, By End-User 2013–2020 ($Million)
Table 40 Healthcare and Medical: Market Size, By Region 2013–2020 ($Million)
Table 41 Telecommunication and It: Market Size, By Type 2013–2020 ($Million)
Table 42 Telecommunication and It: Market Size, By End-User 2013–2020 ($Million)
Table 43 Telecommunication and It: Market Size, By Region 2013–2020 ($Million)
Table 44 Others: Market Size, By Type  2013–2020 ($Million)
Table 45 Others: Market Size, By End-User 2013–2020 ($Million)
Table 46 Others: Market Size, By Region 2013–2020 ($Million)
Table 47 IPTV CDN Market Size, By Region 2013–2020 ($Million)
Table 48 North America: Market Size, By Countries 2013–2020 ($Million)
Table 49 U.S.: Market Size, By Type 2013–2020 ($Million)
Table 50 Canada: Market Size, By Type 2013–2020 ($Million)
Table 51 Others: Market Size, By Type 2013–2020 ($Million)
Table 52 Europe: Market Size, By Countries 2013–2020 ($Million)
Table 53 U.K.: Market Size, By Type 2013–2020 ($Million)
Table 54 Germany: Market Size, By Type 2013–2020 ($Million)
Table 55 Others: Market Size, By Type 2013–2020 ($Million)
Table 56 Asia-Pacific: Market Size, By Countries 2013–2020 ($Million)
Table 57 South Korea: Market Size, By Type 2013–2020 ($Million)
Table 58 Japan: Market Size, By Type 2013–2020 ($Million)
Table 59 Others: Market Size, By Type 2013–2020 ($Million)
Table 60 Middle East and Africa: Market Size, By Countries 2013–2020 ($Million)
Table 61 Dubai: Market Size, By Type 2013–2020 ($Million)
Table 62 South Africa: Market Size, By Type 2013–2020 ($Million)
Table 63 Others: Market Size, By Type 2013–2020 ($Million)
Table 64 Latin America: Market Size, By Countries 2013–2020 ($Million)
Table 65 Brazil: Market Size, By Type 2013–2020 ($Million)
Table 66 Mexico: Market Size, By Type 2013–2020 ($Million)
Table 67 Others: Market Size, By Type 2013–2020 ($Million)
Table 68 New Product Launches, 2014-2015
Table 69 Collaborations and Partnerships, 2014–2015
Table 70 Acquisitions, 2013-2015
 
 
List of Figures (82 Figures)
 
Figure 1 Global IPTV CDN Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 IPTV CDN Market Evolution: Milestones
Figure 7 Video Content Market is Expected to Grow at the Fastest Rate During the Forecast Period (2015–2020)
Figure 8 Manage Service is Expected to Grow Faster Than Brownfield Deployment During the Forecast Period(2015–2020)
Figure 9 Telecommunication and It Vertical is Expected to Grow Faster Than the Other Verticals During the Forecast Period(2015–2020)
Figure 10 Latin America is Expected to Grow at A Higher Rate Than Other Regions During the Forecast Period(2015–2020)
Figure 11 NA is Expected to Have the Largest Market Share in 2015
Figure 12 IPTV CDN Market Size is Expected to Be Valued at $12,210.3 Million By 2020
Figure 13 Large Enterprise Segment the Maximum Share in the IPTV CDN Product Market (2015)
Figure 14 NA Commands Over One-Third of the Market in 2015
Figure 15 The Europe Market has Entered the Exponential Growth Phase
Figure 16 IPTV CDN Market: Milestones
Figure 17 IPTV CDN Market Segmentation: By Type
Figure 18 Market Segmentation: By Service
Figure 19 Market Segmentation: By Service Provider Type
Figure 20 Market Segmentation: By End-User
Figure 21 Market Segmentation: By Vertical
Figure 22 Market Segmentation: By Region
Figure 23 Drivers, Restraints, Opportunities, and Challenges in the IPTV CDN  Market
Figure 24 Value Chain: IPTV CDN Market
Figure 25 Porter’s Five Forces Analysis
Figure 26 Strategic Benchmarking: Alcatel-Lucent Launched New Products for the IPTV CDN Market
Figure 27 Strategic Benchmarking: Akamai Technologies Adopted Inorganic Strategies to Grow in the IPTV CDN Market
Figure 28 IPTV CDN By Type
Figure 29 Video Content is Expected to Have the Highest CAGR of 40.4% in the Forecast Period ( 2015-2020)
Figure 30 SME Segment is Expected to Have the Highest CAGR of 46.2% in the Forecast Period ( 2015-2020)
Figure 31 Latin America Region is Expected to Have the Highest CAGR of 48.6% in the Forecast Period ( 2015-2020)
Figure 32 SME Segment is Expected to Have the Highest CAGR of 28.1% in the Forecast Period ( 2015-2020)
Figure 33 Latin America Region is Expected to Have the Highest CAGR of 30.1% in the Forecast Period ( 2015-2020)
Figure 34 IPTV CDN By Service
Figure 35 Manage Service  is Expected to Have the Highest CAGR of 38.2% in the Forecast Period ( 2015-2020)
Figure 36 SME Segment is Expected to Have the Highest CAGR of 35.4% in the Forecast Period ( 2015-2020)
Figure 37 Latin America Region is Expected to Have the Highest CAGR of 37.6% in the Forecast Period ( 2015-2020)
Figure 38 SME Segment is Expected to Have the Highest CAGR of 43.9% in the Forecast Period ( 2015-2020)
Figure 39 Latin America Region is Expected to Have the Highest CAGR of 46.3% in the Forecast Period ( 2015-2020)
Figure 40 IPTV CDN By Service Provider Type
Figure 41 Free Service Provider Segment is Expected to Have the Highest CAGR of 46.9% in the Forecast Period ( 2015-2020)
Figure 42 Video Content Market is Expected to Have the Highest CAGR of 32.2% in the Forecast Period ( 2015-2020)
Figure 43 Latin America Region is Expected to Have the Highest CAGR of 33.7% in the Forecast Period ( 2015-2020)
Figure 44 Video Content Market is Expected to Have the Highest CAGR of 53.8% in the Forecast Period ( 2015-2020)
Figure 45 Latin America Region is Expected to Have the Highest CAGR of 55.5% in the Forecast Period ( 2015-2020)
Figure 46 Video Content Market is Expected to Have the Highest CAGR of 49.4% in the Forecast Period ( 2015-2020)
Figure 47 Latin America Region is Expected to Have the Highest CAGR of 51.1% in the Forecast Period ( 2015-2020)
Figure 48 Video Content Market is Expected to Have the Highest CAGR of 37.1% in the Forecast Period ( 2015-2020)
Figure 49 Latin America Region is Expected to Have the Highest CAGR of 38.7% in the Forecast Period ( 2015-2020)
Figure 50 IPTV CDN By End-User
Figure 51 SME is Expected to Have the Highest CAGR of 39.7% in the Forecast Period ( 2015-2020)
Figure 52 SME Market is Expected to Have the Highest CAGR of 47.8% in the Forecast Period ( 2015-2020)
Figure 53 Latin America is Expected to Have the Highest CAGR of 39.9% in the Forecast Period ( 2015-2020)
Figure 54 Latin America is Expected to Have the Highest CAGR of 35.4% in the Forecast Period ( 2015-2020)
Figure 55 IPTV CDN By Vertical
Figure 56 Telecommunication and IT is Expected to Have the Highest CAGR of 41.5% in the Forecast Period ( 2015-2020)
Figure 57 IPTV CDN By Region
Figure 58 Geographical Snapshot (2015): Rapid Growth Markets are Emerging as New Hot Spots
Figure 59 Latin America is Expected to Have the Highest CAGR of 42.0% in the Forecast Period ( 2015-2020)
Figure 60 North America Market: Snapshot
Figure 61 Asia-Pacific Market: Snapshot
Figure 62 Companies Adopted Collaboration and Partnership as the Key Growth Strategy Over the Period of 2013–2015
Figure 63 Area Graph for Top Three Players in the IPTV CDN Market
Figure 64 Market Evaluation Framework
Figure 65 Akamai Technologies  is Dominating the IPTV CDN Market
Figure 66 Battle for Market Share: Collaborations and Partnerships Launches is the Key Strategy
Figure 67 Geographic Revenue Mix of Top 5 Market Players
Figure 68 At&T.: Company Snapshot
Figure 69 At&T: SWOT Analysis
Figure 70 Alcatel-Lucent: Company Snapshot
Figure 71 Alcatel-Lucent: SWOT Analysis
Figure 72 Akamai Technologies, Inc.: Company Snapshot
Figure 73 Akamai Technologies, Inc.: SWOT Analysis
Figure 74 Ericsson: Company Snapshot
Figure 75 Ericsson: SWOT Analysis
Figure 76 Cisco Systems, Inc.: Company Snapshot
Figure 77 Cisco Systems, Inc.: SWOT Analysis
Figure 78 Limelight Networks.: Company Snapshot
Figure 79 Verizon: Company Snapshot
Figure 80 Huawei Technologies Co., Ltd.: Company Snapshot
Figure 81 ZTE Corporation: Company Snapshot
Figure 82 Level 3 Communications, LLC.: Company Snapshot

The need of video content and live broadcast enables the enterprise to work effectively and efficiently. There are various requirements from the enterprise and internal customers. They require rich and high quality content data which may include video and non-video media files. The large enterprise also requires control over the content being misused and accelerating video with privacy. The IPTV CDN helps the enterprise to streamline and automate their workflow content.  The CDN via IPTV is majorly adopted by large enterprises.

Another major end user of IPTV CDN services are the residential customers. The IPTV delivers content at a greater speed to the home network and household television sets. The combination of IP and content delivery networks has attracted residential customers towards browsing and viewing content as per their requirement. On-demand video content is also a part of IPTV CDN services. Especially, for residential customers, the telecommunication service providers and operators have offer IP-based content related services to make television more interactive and make it more personalized. The network and service providers concentrate on optimizing delivery of video content and non-video content from a network bandwidth without affecting the consistency of TV viewing experience. The service offerings based on IPTV is a competitive advantage for the players existing in this market. The IPTV CDN is more advantageous over the traditional TV distribution system of cable operators.

The table given below shows the IPTV CDN market size by type. This market accounted for $2,807.4 Million in 2015 and is expected to reach $12,210.3 Million by 2020, at a Compound Annual Growth Rate (CAGR) of 34.2%. In SMEs the IPTV CDN market size is expected to grow from $789.0 Million in 2015 to $4,241.9 Million by 2020, at a CAGR of 39.7%.

The key players in the IPTV CDN market are Alcatel-Lucent, Ericsson, Akamai Technologies, Cisco Systems, Verizon, and Level 3 Communications. The prominent players in the market are sustaining their presence through aggressive strategy of mergers and acquisitions (M&A) of the start-ups and new product developments.

IPTV CDN Market Size, By Type, 2013–2020 ($Million)

Internet Protocol Television (IPTV) Market

E–Estimated, P–Projected

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