HOME Top Market Reports Massive Open Online Course Market by Platform (CMOOC, XMOOC), Course (Humanities, Computer Science & Programming, Business Management, Education & Training), Service (Consulting, Implementation, Training & Support) & by Region - Global Forecast to 2020

Massive Open Online Course Market by Platform (CMOOC, XMOOC), Course (Humanities, Computer Science & Programming, Business Management, Education & Training), Service (Consulting, Implementation, Training & Support) & by Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: December 2015
Report Code: TC 3945

 

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The Massive Open Online Course (MOOC) market is estimated to grow from USD 1.83 Billion in 2015 to USD 8.50 Billion by 2020 with a compound annual growth rate (CAGR) of 36.0%. The report on the MOOC market considered 2014 as the base year and the forecast period from 2015 to 2020. MOOC market aims at providing online education platforms to evaluate the platforms during their development and deployment phase and ensure that platforms implemented adhere to the international standards. The report aims at estimating the market size and future growth opportunities of the MOOC market across different segments, such as platforms, courses, services, end-users, and regions.

Major players in the MOOC were identified across various regions along with their offerings and distribution channel; regional presence is understood through in-depth discussions. Also, average revenue generated by these companies segmented on the basis of regions was employed to arrive at the overall Massive Open Online Course Market size. This overall market size is used in the top-down procedure to estimate the sizes of other individual markets (XMOOC and CMOOC platforms) via percentage splits from secondary and primary research.  The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews of industry leaders, such as CEOs, VPs, directors, and marketing executives for key insights.

All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.

The breakdown of profiles of primary is depicted in the below figure:

Massive Open Online Course Market

MOOC comprises MOOC platform vendors, such as Coursera, edX, Instructure, Udacity, FutureLearn, NovoEd., and various others such as Miriadax, Coursesites, Iversity, and Open2Study. The stakeholders of the MOOC include education support service providers, MOOC consumers, state or local government, technology platform providers, business providers, VET providers, and non-profit associations. The target audience of MOOC is MOOC Platform Vendors, MOOC Service Providers, Telecommunication Service Providers, Internet Service Providers, Mobile Device Manufacturers, and Network Equipment Manufacturers.

In the MOOC platform market, XMOOC is expected to gain more momentum than CMOOC. Companies involved in the online education platform segment, such as telecommunication service providers and internet service manufacturer, are expected to show increased demand for MOOC platforms than others.

Scope of the Report:

Massive Open Online Course Market is a broad study of the global market and forecasts the market sizes and trends in the following sub-segments.

Market size by platform:

  • XMOOC
  • CMOOC

Market size by course:

  • Humanities
  • Computer Science and Programming
  • Business Management
  • Health and Medicine
  • Science
  • Engineering
  • Education and Training
  • Others

MOOC services market size by type:

  • Consulting
  • Implementation
  • Training and Support

Market size by region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

As a part of customization MarketsandMarkets can provide the following details:-

Product Analysis

  • Product Matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America Massive Open Online Course Market into Mexico and Canada
  • Further breakdown of the Europe MOOC market into U.K, Germany, Spain, and others
  • Further breakdown of the Asia-pacific MOOC market into India, China, Australia, and others

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction
    1.1 Objectives of the Study
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Market Scope

2 Research Methodology
    2.1 Market Size Estimation
    2.2 Market Crackdown and Data Triangulation
    2.3 Market Share Estimation
           2.3.1 Key Data From Secondary Sources
           2.3.2 Key Data From Primary Sources
           2.3.3 Assumptions
           2.3.4 Key Industry Insights

3 Executive Summary

4 Premium Insights
    4.1 Attractive Market Opportunities
    4.2 MOOC : Top Three Segments
    4.3 Massive Open Online Course Market Potential
    4.4 MOOC  Market (2020)
    4.5 MOOC Regional Market
    4.6 Product Growth Matrix
    4.7 Life Cycle Analysis, By Region

5 Market Overview
    5.1 Introduction
    5.2 Evolution 
    5.3 Market Segmentation
    5.4 Market Dynamics
           5.4.1 Drivers
           5.4.2 Restraints
           5.4.3 Opportunities
           5.4.4 Challenges
           5.4.5 Burning Issues

6 Industry Trends
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
    6.4 Pest Analysis
    6.5 Standards and Regulations

7 Massive Open Online Course Market Size, By Product Type
    7.1 CMOOC
           7.1.1 Overview
           7.1.2 Market Size and Forecast
    7.2 XMOOC
           7.2.1 Overview
           7.2.2 Market Size and Forecast

8 MOOC Market Size, By Service
    8.1 Introduction 
    8.2 Consulting
           8.2.1 Overview
           8.2.2 Market Size and Forecast
    8.3 Implementation
           8.3.1 Overview
           8.3.2 Market Size and Forecast
    8.4 Training and Support
           8.4.1 Overview
           8.4.2 Market Size and Forecast

9 Massive Open Online Course Market Size, By User Type
    9.1 Introduction
    9.2 High School
           9.2.1 Overview
           9.2.2 Market Size and Forecast
    9.3 Undergraduate
           9.3.1 Overview
           9.3.2 Market Size and Forecast
    9.4 Postgraduate
           9.4.1 Overview
           9.4.2 Market Size and Forecast
    9.5 Corporate
           9.5.1 Overview
           9.5.2 Market Size and Forecast

10 MOOC Market Size, By Course
     10.1 Introduction
     10.2 Humanities
             10.2.1 Overview
             10.2.2 Market Size and Forecast
     10.3 Computer Science and Programming
             10.3.1 Overview
             10.3.2 Market Size and Forecast
     10.4 Business Management
             10.4.1 Overview
             10.4.2 Market Size and Forecast
     10.5 Science
             10.5.1 Overview
             10.5.2 Market Size and Forecast
     10.6 Health and Medicine
             10.6.1 Overview
             10.6.2 Market Size and Forecast
     10.7 Education and Training
             10.7.1 Overview
             10.7.2 Market Size and Forecast
     10.8 Engineering
             10.8.1 Overview
             10.8.2 Market Size and Forecast
     10.9 Others(Mathmatics and Statistics, Art and Design, and Social Science)
             10.9.1 Overview
             10.9.2 Market Size and Forecast

11 Massive Open Online Course Market Size and Forecast, By Region
     11.1 Introduction
             11.1.1 Parfait Chart
             11.1.2 Regional Market Lifecycle
     11.2 North America
             11.2.1 Overview
             11.2.2 Market Size and Forecast
     11.3 Europe
             11.3.1 Overview
             11.3.2 Market Size and Forecast
     11.4 Asia-Pacific
             11.4.1 Overview
             11.4.2 Market Size and Forecast
     11.5 Middle East and Africa
             11.5.1 Overview
             11.5.2 Market Size and Forecast
     11.6 Latin America
             11.6.1 Overview
             11.6.2 Market Size and Forecast

12 Competitive Landscape
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 New Product Launches
             12.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
             12.2.3 Mergers and Acquisitions
             12.2.4 VC Funding

13 Company Profiles Sights
     13.1 Coursera Inc
     13.2 EDX Inc.
     13.3 Instructure,Inc.
     13.4 Miriada X
     13.5 Futurelearn
     13.6 Udacity, Inc.
     13.7 Blackboard, Inc.
     13.8 Iversity, Inc.
     13.9 Open2study
     13.10 Novoed, Inc.

14 Advertorial Section

15 Appendix
     15.1 Discussion Guide
     15.2 Available Customizations
     15.3 Related Reports


List of Tables (72 Tables)

Table 1 Global Massive Open Online Course Market Size and Growth, 2013–2020 (USD Billion, Y-O-Y %)
Table 2 Global MOOC Market Size and Growth,By Component, 2013–2020 (USD Million)
Table 3 Drivers: at A Glance
Table 4 Restraints: at A Glance
Table 5 Opportunities: at A Glance
Table 6 Challenges: at A Glance
Table 7 Global M-Learning Market Size, By Region, 2013–2020 (USD Million)
Table 8 Global Massive Open Online Course Market Size, By Platform, 2013–2020 (USD Million)
Table 9 Platform: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 10 XMOOC: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 11 XMOOC: MOOC Market Size, By User Type, 2013–2020 (USD Million)
Table 12 CMOOC: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 13 CMOOC: MOOC Market Size, By User Type, 2013–2020 (USD Million)
Table 14 Global Massive Open Online Course Market Size, By Course, 2013–2020 (USD Million)
Table 15 Humanities: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 16 Computer Science and Programming: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 17 Business Management: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 18 Science: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 19 Health and Medicine: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 20 Education and Training: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 21 Engineering: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 22 Others: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 23 Global Massive Open Online Course Market Size, By Service Type, 2013–2020 (USD Million)
Table 24 Services: MOOC Market Size, By Region 2013–2020 (USD Million)
Table 25 Consulting: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 26 Implementation: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 27 Training and Support: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 28 Global Massive Open Online Course Market Size, By User Type, 2013–2020 (USD Million)
Table 29 High School: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 30 High School: MOOC Market Size, By Platform, 2013–2020 (USD Million)
Table 31 Undergraduate: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 32 Undergraduate: MOOC Market Size, By Platform, 2013–2020 (USD Million)
Table 33 Postgraduate: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 34 Postgraduate: MOOC Market Size, By Component, 2013–2020 (USD Million)
Table 35 Corporate: MOOC Market Size, By Region, 2013–2020 (USD Million)
Table 36 Corporate: MOOC Market Size, By Component, 2013–2020 (USD Million)
Table 37 Global Massive Open Online Course Market Size, By Region, 2013–2020 (USD Million)
Table 38 North America: Market Size, By Component, 2013–2020 (USD Million)
Table 39 North America: Market Size, By Platform, 2013–2020 (USD Million)
Table 40 North America: Market Size, By User Type, 2013–2020 (USD Million)
Table 41 North America: Market Size, By Service Type, 2013–2020 (USD Million)
Table 42 Northe America: Market Size, By Course, 2013–2020 (USD Million)
Table 43 United States: Market Size, 2013–2020 (USD Million)
Table 44 United States: Market Size, By Component, 2013–2020 (USD Million)
Table 45 United States: Market Size, By Platform, 2013–2020 (USD Million)
Table 46 United States: Market Size, By User Type, 2013–2020 (USD Million)
Table 47 United States: Market Size, By Service Type, 2013–2020 (USD Million)
Table 48 United States: Market Size, By Course, 2013–2020 (USD Million)
Table 49 Europe: Market Size, By Component, 2013–2020 (USD Million)
Table 50 Europe: MOOC Platform Market Size, By Platform, 2013–2020 (USD Million)
Table 51 Europe: Market Size, By User Type, 2013–2020 (USD Million)
Table 52 Europe: Market Size, By Service Type, 2013–2020 (USD Million)
Table 53 Europe: Market Size, By Course, 2013–2020 (USD Million)
Table 54 Asia-Pacific: Market Size, By Component, 2013–2020 (USD Million)
Table 55 Asia-Pacific: Market Size, By Platform, 2013–2020 (USD Million)
Table 56 Asia-Pacific: Market Size, By User Type, 2013–2020 (USD Million)
Table 57 Asia-Pacific: Market Size, By Service Type, 2013–2020 (USD Million)
Table 58 Asia-Pacific: Market Size, By Course, 2013–2020 (USD Million)
Table 59 Middle East and Africa: Market Size, By Component, 2013–2020 (USD Million)
Table 60 Middle East and Africa: Market Size, By Platform, 2013–2020 (USD Million)
Table 61 Middle East and Africa: Market Size, By User Type, 2013–2020 (USD Million)
Table 62 Middle East and Africa: Market Size, By Service Type, 2013–2020 (USD Million)
Table 63 Middle East and Africa: Market Size, By Course, 2013–2020 (USD Million)
Table 64 Latin America: Market Size, By Component, 2013–2020 (USD Million)
Table 65 Latin America: Market Size, By Platform, 2013–2020 (USD Million)
Table 66 Latin America: MOOC Platform Market Size, By User Type, 2013–2020 (USD Million)
Table 67 Latin America: Market Size, By Service Type, 2013–2020 (USD Million)
Table 68 Latin America: Market Size, By Course, 2013–2020 (USD Million)
Table 69 Mergers and Acquisitions, 2012–2015
Table 70 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012–2015
Table 71 New Product Launches, 2012–2015
Table 72 VC Funding, 2012–2015


List of Figures (62 Figures)

Figure 1 Global Massive Open Online Course Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown and Data Triangulation
Figure 6 Global Massive Open Online Course Market, Platform Market Snapshot (2015 vs 2020)
Figure 7 Global Market, Services Market Snapshot (2015-2020)
Figure 8 Global Market, Course Market Snapshot (2015 vs 2020)
Figure 9 Global Market Share: North America is Expected to Hold the Largest Market Share in 2015
Figure 10 Emerging Economies Offer Attractive Market Opportunities in the MOOC Market During the Forecast Period
Figure 11 Humanities, Computer Science and Programming, and Business Management Courses are   Expected to Be the Major Share Holders in the MOOC Course Market During the Forecast Period
Figure 12 North America is Expected to Hold the Largest Market Share Among All the Regions in the MOOC Market (2015)
Figure 13 North America is Expected to Have the Largest Market Share Across Most Courses in 2020
Figure 14 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Massive Open Online Course Market Growth Matrix, By Course
Figure 16 Europe and Asia-Pacific are Expected to Show Exponential Growth During the Forecast Period
Figure 17 Evolution of the Massive Open Online Course Market
Figure 18 Massive Open Online Course Market Segmentation: By Platform
Figure 19 Market Segmentation: By Course
Figure 20 Market Segmentation: By Service
Figure 21 Market Segmentation: By User Type
Figure 22 Market Segmentation: By Region
Figure 23 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 24 Porter’s Five Forces Analysis
Figure 25 CMOOC is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 26 North America  is Expected to  Dominate  the Platform  Segment During the Forecast Period
Figure 27 North America is Expected to Have the Largest Market Size for XMOOC During the Forecast Period
Figure 28 Asia-Pacific is Expected to Be the Fastest-Growing Region for CMOOC During the Forecast Period
Figure 29 Engineering Course is Expected to Grow at the Highest CAGR  During the Forecast Period
Figure 30 Asia-Pacific is Expected to Be the Fastest-Growing Region for Humanities Courses During the Forecast Period
Figure 31 North America  is Expected to Hold the Largest Market Share in Computer Science and Programming  During the Forecast Period
Figure 32 Asia-Pacific is Expected to Witness Highest Adoption of Business Management Courses During the Forecast Period
Figure 33 Science Courses are Expected to Grow at the Highest CAGR  in Asia-Pacific During the Forecast Period
Figure 34 Training and Support Services are Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 North America is Expected to Lead in MOOC Services  During the Forecast Period
Figure 36 Undergraduate User Type is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 37 Undergraduate User Type is  Expected to Grow at the Highest CAGR in Asia-Pacific During the Forecast Period
Figure 38 Geographic Snapshot: Asia-Pacific is Expected to Emerge as A New Hotspot for the Massive Open Online Course Market in 2020
Figure 39 Emerging Nations Such as Asia-Pacific are Providing Boost to Massive Open Online Course Market During the Forecast Period
Figure 40 Asia-Pacific Expected to Be the Fastest-Growing Region in the MOOC Market During the Forecast Period
Figure 41 North America Market Snapshot
Figure 42 Corporate User Type is Expected to Have the Largest Market Size in Europe  During the Forecast Period
Figure 43 Asia-Pacific Market Snapshot: Rise in Demand for MOOC By the Users From the Developing Economies to Drive the Market
Figure 44 Companies Adopted New Product Launches and Partnerships as the Key Growth Strategies During 2012–2014
Figure 45 Product Mix of Top Companies Between 2012 and 2015
Figure 46 Market Evaluation Framework: Significant Number of Mergers and Acquisitions Have Fueled the Growth From 2012 to 2015
Figure 47 Battle for Market Share: Partnerships, Agreements, Collaborations, Joint Ventures Were the Key Strategies During the Forecast Period
Figure 48 Coursera, Inc.: Company Snapshot
Figure 49 Coursera, Inc.: SWOT  Analysis
Figure 50 EDX, Inc.: Company Snapshot
Figure 51 EDX, Inc.: SWOT  Analysis
Figure 52 Instructure, Inc.: Company Snapshot
Figure 53 Instructure, Inc.: SWOT  Analysis
Figure 54 Blackboard, Inc.: Company Snapshot
Figure 55 Blackboard, Inc.: SWOT  Analysis
Figure 56 Novoed, Inc.: Company Snapshot
Figure 57 Novoed, Inc.: SWOT  Analysis
Figure 58 Miriada X : Company Snapshot
Figure 59 Futurelearn: Company Snapshot
Figure 60 Iversity: Company Snapshot
Figure 61 Open2study: Company Snapshot
Figure 62 Udacity, Inc.: Company Snapshot

MarketsandMarkets forecast the Massive Open Online Course (MOOC) market size to grow from USD 1.83 Billion in 2015 to USD 8.50 Billion by 2020, at a compound annual growth rate (CAGR) of 36.0%.The rising cost of education and the inability of colleges and universities worldwide to meet the global demand for education through new campus development and the presence of reliable online learning technologies are the main drivers of the MOOC market.

Presently, XMOOC platform has the largest market share than CMOOC and this trend is expected to remain the same during the forecast period. XMOOC aims to run the same classes repeatedly throughout the year on a rolling recruitment basis, with the best performing students from the previous batch acting as community teaching assistants for the subsequent batch to provide forum moderation, technical support and limited academic guidance. XMOOC is expected to have a greater impact on higher education due to their main strengths, such as high quality content provided by leading partnering universities, existence of deadlines and grades, and consistent financial support for development. CMOOC platform is expected to play a key role in changing the MOOC landscape and will grow at the highest growth rate during the forecast period as end-users consider the test to be reliable since it allows users to learn and share knowledge based subjects in a controlled environment.

Humanities course is expected to have the largest market share during the forecast period. Engineering course is expected to have a high CAGR among other courses during the forecast period.

The MOOC platform are being increasingly adopted by end-users, such as MOOC service providers, MOOC consumers, state or local government, technology platform providers, Business providers, Vocational education and training (VET) providers and non-profit associations, internet service providers, mobile device manufacturers and network equipment manufacturers. The internet service provider is expected to dominate the MOOC end-user market, contributing the largest market share during the forecast period. The market is also projected to witness growth for technology platform provider during the forecast period.

Massive Open Online Course Market

North America is expected to have the largest market share and would dominate the Massive Open Online Course Market from 2015 to 2020. Asia-pacific (APAC) offers potential growth opportunities, as end-users such as enterprises and network device manufacturers are turning toward MOOC platform providers to offer a high degree of service in terms of quality, performance, and capacity.

However, the difficulty in adoption of server-based computing and due to low completion rate of courses is restraining the growth of the MOOC market. The key players in the Massive Open Online Course Market are Coursera, edX, Instructure, Udacity, FutureLearn, and NovoEd. These major players also launched new products and offerings to strengthen their product portfolio and to expand their offerings to newer clients. These players adopted various strategies, such as new product developments, mergers, partnerships, collaborations, and business expansion to cater to the needs of the Massive Open Online Course Market.

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