HOME Top Market Reports Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)

Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)

By: marketsandmarkets.com
Publishing Date: October 2013
Report Code: TC 1401

 

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The cross-platform and mobile advertising market report includes solutions, services, devices, and type of advertising analysis. The overall market size is found by adding up the market size of each solution such as advertising campaign solution, content delivery solution, integrated solution, reporting and analytic solution, mobile proximity solution, and other solution. The market also consists of services such as integrated services and consulting services.

Though individually each solution and service are playing an important role in the market, these solutions and services support various type of advertisings such as search advertising, Short Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer (P2P) messaging, rich media (video advertising) and display advertising, voice SMS or outbound dialer advertising, mobile digital coupons advertising, and in-app advertising. Various type of advertisings are published through individual devices such as feature phones, smartphones, tablets, PCs, laptops and notebooks, smart TVs, and other devices. The overall cross-platform and mobile advertising market is segmented by devices as well.

In the mobile advertising market, advertisers have too many options from where they can buy space for advertisement. There are major ad network players such as Google’s AdMob, and Apple’s iAds and independent players such as Millennial Media, JumpTap, and InMobi. All these ad network platforms solidify the overall market.

Five years ago, the mobile advertising did not exist. But, the increasing smartphone and other mobile devices penetration rate are drastically changing the concept of advertising. It also coupled with next-generation as well as traditional devices such as smart TVs, PCs, and laptops to provide cross-platform advertising through all devices.

The increasing use of mobile devices, advancement of network technologies, multiple advertising platforms, and increase in the use of mobile web create new opportunities in the advertising market. Companies are spending on new ways of advertising to promote their products and services and reach at their target customers. The cross-platform and mobile advertising is one of the interactive ways of advertising, where advertisers can promote their products and services. The major challenges in this market are heavy investment in new methods and innovative solutions, complexity in cross-platform advertising, and location and privacy issue.

The market research report will help the market leaders/new entrants in this market in the following ways:

  1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the type of advertising, devices, different verticals, and regions.
  2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, mergers and acquisition, and venture capital funding. Besides, there are company profiles of top 18 players in mobile advertising market. In this section, market internals are provided that can put them ahead of the competitors.
  3. The report helps them to understand the overall growth of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents 
 
1 Introduction (Page No. - 24)
  1.1 Research Overview
      1.1.1 Purpose And Scope
      1.1.2 Report Description
      1.1.3 Key Take-Aways
  1.2 Research Methodology
      1.2.1 Secondary And Primary Research
      1.2.2 Data Triangulation And Forecasting
      1.2.3 Forecast Assumptions
  1.3 Market Overview
      1.3.1 Markets Covered
      1.3.2 Segment Definitions
      1.3.3 Industry Trends

2 Executive Summary (Page No. - 32)
  2.1 Abstract
  2.2 Overall Market Size

3 Market Ecosystem And Dynamics (Page No. - 35)
  3.1 Market Ecosystem
      3.1.1 Value Chain
  3.2 Market Dynamics
      3.2.1 Drivers
            3.2.1.1 Emergence Of Advanced Mobile Internet Devices
            3.2.1.2 Advancement Of Network Technologies
            3.2.1.3 Multiple Advertising Platforms
            3.2.1.4 Increase In The Usage Of Mobile Web
            3.2.1.5 Growing Trend Of Mobile Applications
      3.2.2 Restraints And Challenges
            3.2.2.1 Heavy Investments In New Methods And Innovative Solutions
            3.2.2.2 Complexity In Cross-Platform Advertising
            3.2.2.3 Location And Privacy Issue
      3.2.3 Opportunities
            3.2.3.1 Customers’ Acceptance
            3.2.3.2 Emergence Of Mobile Proximity Marketing
      3.2.4 Time-Impact Analysis Of Dynamics

4 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Advertising Platform (Page No. - 42)
  4.1 Introduction
  4.2 Market Size And Forecast
  4.3 Mobile Advertising Platform
      4.3.1 Overview
      4.3.2 Market Size And Forecast
  4.4 Cross-Platform Advertising
      4.4.1 Overview
      4.4.2 Market Size And Forecast

5 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Solutions (Page No. - 49)
  5.1 Introduction
  5.2 Market Size And Forecast
  5.3 Advertisement Campaign Solutions
      5.3.1 Overview
      5.3.2 Market Size And Forecast
  5.4 Content Delivery Solutions
      5.4.1 Overview
      5.4.2 Market Size And Forecast
  5.5 Integrated Solutions
      5.5.1 Overview
      5.5.2 Market Size And Forecast
  5.6 Reporting And Analytics Solutions
      5.6.1 Overview
      5.6.2 Market Size And Forecast
  5.7 Mobile Proximity Solutions
      5.7.1 Overview
      5.7.2 Market Size And Forecast
  5.8 Other Solutions
      5.8.1 Overview
      5.8.2 Market Size And Forecast

6 Cross-Platform & Mobile Advertising: Market Size And Forecasts, By Services (Page No. - 63)
  6.1 Introduction
  6.2 Market Size And Forecast
  6.3 Integration Services
      6.3.1 Overview
      6.3.2 Market Size And Forecast
  6.4 Consulting Services
      6.4.1 Overview
      6.4.2 Market Size And Forecast

7 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Devices (Page No. - 70)
  7.1 Introduction
  7.2 Market Size And Forecast
  7.3 Feature Phones
      7.3.1 Overview
      7.3.2 Market Size And Forecast
  7.4 Smartphones
      7.4.1 Overview
      7.4.2 Market Size And Forecast
  7.5 Tablets
      7.5.1 Overview
      7.5.2 Market Size And Forecast
  7.6 Pcs, Laptops, And Notebooks
      7.6.1 Overview
      7.6.2 Market Size And Forecast
  7.7 Smart Tv
      7.7.1 Overview
      7.7.2 Market Size And Overview
  7.8 Other Devices
      7.8.1 Overview
      7.8.2 Market Size And Forecast

8 Cross-Platform & Mobile Advertising: Market Size And Forecasts, By Type Of Advertising (Page No. - 80)
  8.1 Introduction
  8.2 Market Size And Forecast
  8.3 Search Advertising
      8.3.1 Overview
      8.3.2 Market Size And Forecast
  8.4 SMS/MMS/P2P Messaging Advertising
      8.4.1 Overview
      8.4.2 Market Size And Forecast
  8.5 Rich Media (Video Advertising) And Display Advertising
      8.5.1 Overview
      8.5.2 Market Size And Forecast
  8.6 Voice SMS Or Outbound Dialer And Audio Advertising
      8.6.1 Overview
      8.6.2 Market Size And Forecast
  8.7 Mobile Digital Coupons Advertising
      8.7.1 Overview
      8.7.2 Market Size And Forecast
  8.8 In-App Advertising
      8.8.1 Overview
      8.8.2 Market Size And Forecast

9 Cross-Platform & Mobile Advertising: Market Size And Forecast, By Organization Size (Page No. - 92)
  9.1 Introduction
  9.2 Market Size And Forecast
  9.3 Small And Medium-Scale Businesses (SMB)
      9.3.1 Overview
      9.3.2 Market Size And Forecast
  9.4 Enterprises
      9.4.1 Overview
      9.4.2 Market Size And Forecast

10 Cross-Platform & Mobile Advertising: Market Size And Forecast By Verticals (Page No. - 96)
   10.1 Introduction
   10.2 Market Size And Forecast
   10.3 Consumer Goods, Retail, And Restaurants
        10.3.1 Overview
        10.3.2 Market Size And Forecast
   10.4 Telecom And IT
        10.4.1 Overview
        10.4.2 Market Size And Forecast
   10.5 Banking, Financial Services, And Insurance (BFSI)
        10.5.1 Overview
        10.5.2 Market Size And Forecast
   10.6 Media And Entertainment
        10.6.1 Overview
        10.6.2 Market Size And Forecast
   10.7 Travel, Transportation, And Logistics
        10.7.1 Overview
        10.7.2 Market Size And Forecast
   10.8 Supply Chain And Manufacturing
        10.8.1 Overview
        10.8.2 Market Size And Forecast
   10.9 Healthcare
        10.9.1 Overview
        10.9.2 Market Size And Forecast
   10.10 Energy, Power, And Utilities
         10.10.1 Overview
         10.10.2 Market Size And Forecast
   10.11 Academia And Government
         10.11.1 Overview
         10.11.2 Market Size And Forecast
   10.12 Others
         10.12.1 Overview
         10.12.2 Market Size And Forecast

11 Cross-Platform & Mobile Advertising: Market Size And Segmentation, By Geography (Page No. - 119)
   11.1 Introduction
        11.1.1 Parfait Charts
        11.1.2 Regional Market Lifecycle
   11.2 North America (NA)
        11.2.1 Overview
        11.2.2 Market Size And Forecast
   11.3 Europe (EU)
        11.3.1 Overview
        11.3.2 Market Size And Forecast
   11.4 Asia Pacific (APAC)
        11.4.1 Overview
        11.4.2 Market Size And Forecast
   11.5 Middle East And Africa (MEA)
        11.5.1 Overview
        11.5.2 Market Size And Forecast
   11.6 Latin America (LA)
        11.6.1 Overview
        11.6.2 Market Size And Forecast
        11.6.3 Market Size And Forecast

12 Cross-Platform & Mobile Advertising: Market Analysis, Trends And Insights (Page No. - 138)
   12.1 Market Evolution
   12.2 Market Uptake
   12.3 Trends And Roadmaps
        12.3.1 Adoption Roadmaps
   12.4 Market Opportunity Analysis
        12.4.1 Opportunity Plots

13 Competitive Landscape (Page No. - 144)
   13.1 Venture Capital (VC) Funding Analysis
   13.2 Mergers And Acquisitions (M&A)
   13.3 Social Reach

14 Company Profiles (Mnm View, Overview, Products & Services, Financials, Swot Analysis And Strategy & Analyst Insights)*  (Page No. - 153)
   14.1 4info
   14.2 Amobee
   14.3 AOL
   14.4 Apple
   14.5 Drawbridge
   14.6 Facebook
   14.7 Google
   14.8 Inmobi
   14.9 Jumptap
   14.10 Millennial Media
   14.11 Microsoft
   14.12 Mojiva
   14.13 Nokia
   14.14 Rhythm
   14.15 Tapad
   14.16 Telenav
   14.17 Valueclick
   14.18 Yahoo!
   *Details On Marketsandmarkets View, Overview, Products & Services, Financials, Swot Analysis And Strategy & Analyst Insights Might Not Be Captured In Case Of Unlisted Companies. 
 
 
List Of Tables (103 Tables)
 
Table 1 Cross-Platform And Mobile Advertising: Market Size,By Region, 2013 – 2018 ($Billion) 
Table 2 Market Size, By Advertising Platform, 2013 – 2018 ($Billion) 
Table 3 Mobile Advertising: Market Size By Region, 2013 – 2018, ($Billion) 
Table 4 Market Size By Region, 2013 – 2018 ($Billion) 
Table 5 Market Size, By Solutions, 2013 – 2018 ($Billion) 
Table 6 Solutions Market Size, By Region, 2013 – 2018 ($Billion)
Table 7 Solutions Market, By Industry, 2013 – 2018 ($Billion)
Table 8 Advertisement Campaign Solutions Market Size, By Industry, 2013 – 2018 ($Million) 
Table 9 Content Delivery Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 10 Integrated Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 11 Reporting And Analytics Solutions Market Size, By Industry, 2013 – 2018 ($Million) 
Table 12 Mobile Proximity Solutions Market Size, By Industry,  2013 – 2018 ($Million)
Table 13 Other Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 14 Cross-Platform And Mobile Advertising: Market Size, By Services, 2013 – 2018 ($Billion) 
Table 15 Services Market Size, By Region, 2013 – 2018 ($Billion)
Table 16 Integration Services Market Size, By Region, 2013 – 2018 ($Million)
Table 17 Consulting Services Market Size, By Region, 2013 – 2018 ($Million)
Table 18 Cross-Platform And Mobile Advertising: Market Size, By Devices, 2013 – 2018 ($Billion) 
Table 19 Feature Phone Market Size, By Region, 2013 – 2018 ($Million)
Table 20 Smartphone Market Size, By Region, 2013 – 2018 ($Million)
Table 21 Tablet Market Size, By Region, 2013 – 2018 ($Million)
Table 22 Pcs, Laptops, And Notebooks Market Size, By Region, 2013 – 2018 ($Billion)
Table 23 Smart Tv Market Size, By Region, 2013 – 2018 ($Million)
Table 24 Other Devices Market Size, By Region, 2013 – 2018 ($Million)
Table 25 Cross-Platform And Mobile Advertising: Market Size, By Advertising Type, 2013 – 2018 ($Billion) 
Table 26 Search Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 27 SMS/MMS/P2P Messaging Advertising Market Size, By Region, 2013 – 2018 ($Million) 
Table 28 Rich Media (Video Advertising) And Display Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 29 Voice SMS Or Outbound Dialer And Audio Advertising Market Size, By Region, 2013 – 2018 ($Million) 
Table 30 Mobile Digital Coupons Advertising Market Size, By Region, 2013 – 2018 ($Million) 
Table 31 In-App Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 32 Market Size, By Organization Size, 2013 – 2018 ($Billion) 
Table 33 SMBS Market Size, By Region, 2013 – 2018 ($Million) 
Table 34 Enterprises Market Size, By Region, 2013 – 2018 ($Million)
Table 35 Cross-Platform And Mobile Advertising Market Size, By Industry, 2013 – 2018 ($Billion) 
Table 36 Consumer Goods, Retail And Restaurants Market Size, By Region, 2013 – 2018 ($Million) 
Table 37 Consumer Goods, Retail, And Restaurants Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 38 Telecom And It Market, By Region, 2013 – 2018 ($Million)
Table 39 Telecom And It Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 40 BFSI Market Size, By Region, 2013 – 2018 ($Million) 
Table 41 BFSI Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 42 Cross-Platform And Mobile Advertising: Media And Entertainment Market Size, By Region, 2013 – 2018 ($Million)
Table 43 Media And Entertainment Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 44 Travel, Transportation, And Logistics Market Size, By Region, 2013 – 2018 ($Million) 
Table 45 Travel, Transportation, And Logistics Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 46 Supply Chain And Manufacturing Market Size, By Region, 2013 – 2018 ($Million)
Table 47 Supply Chain And Manufacturing Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 48 Healthcare Market Size, By Region, 2013 – 2018 ($Million)
Table 49 Healthcare Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 50 Energy, Power, And Utilities Market Size, By Region, 2013 – 2018 ($Million)
Table 51 Energy, Power, And Utilities Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 52 Academia And Government Market Size, By Region, 2013 – 2018 ($Million)
Table 53Academia And Government Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 54 Cross-Platform And Mobile Advertising: Others Market Size, By Region, 2013 – 2018 ($Million)
Table 55 Others Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 56 North America Market Size, By Solutions, 2013 – 2018 ($Million)
Table 57 North America Market Size, By Services, 2013 – 2018 ($Million)
Table 58 North America Market Size, By Platform, 2013 – 2018 ($Million)
Table 59 North America Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 60 Europe Market Size, By Solutions, 2013 – 2018 ($Million)
Table 61 Europe, Market Size, By Services, 2013 – 2018 ($Million)
Table 62 Europe Market Size, By Platform, 2013 – 2018 ($Million)
Table 63 Europe Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 64 Cross-Platform And Mobile Advertising: APAC Market Size, By Solutions, 2013 – 2018 ($Million) 
Table 65 APAC Market Size, By Services, 2013 – 2018 ($Million) 
Table 66 APAC Market Size, By Platform, 2013 – 2018 ($Million) 
Table 67 APAC Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 68 Cross-Platform And Mobile Advertising: MEA Market Size, By Solutions, 2013 – 2018 ($Million) 
Table 69 MEA Market Size, By Services, 2013 – 2018 ($Million) 
Table 70 MEA Market Size, By Platform, 2013 – 2018 ($Million) 
Table 71 MEA Market Size, By Advertising Type, 2013 – 2018 ($Million) 
Table 72 Latin America Market Size, By Solutions, 2013 – 2018 ($Million)
Table 73 Latin America Market Size, By Services, 2013 – 2018 ($Million)
Table 74 Latin America Market Size, By Platform, 2013 – 2018 ($Million)
Table 75 Latin America Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 76 AOL: Revenue, 2011 – 2012 ($Million)
Table 77 AOL: Revenue, By Segments, 2011 – 2012 ($Million)
Table 78 AOL: Revenue, By Regions, 2011 – 2012 ($Million)
Table 79 Apple: Revenue, 2011 – 2012 ($Million)
Table 80 Apple: Revenue, By Segments, 2011 – 2012 ($Million)
Table 81 Apple: Revenue, By Regions , 2011 – 2012 ($Million)
Table 82 Facebook: Revenue, 2011 – 2012 ($Million)
Table 83 Facebook: Revenue, By Segments, 2011 – 2012 ($Million)
Table 84 Facebook: Revenue, By Regions, 2011 – 2012 ($Million)
Table 85 Google: Revenue, 2011 – 2012 ($Million)
Table 86 Google: Revenue, By Segments, 2011 – 2012 ($Million)
Table 87 Google: Revenue, By Regions, 2011 – 2012 ($Million)
Table 88 Millennial Media: Revenue, 2011 – 2012 ($Million)
Table 89 Millennial Media: Revenue, By Regions, 2011 – 2012 ($Million)
Table 90 Microsoft: Revenue, 2012 – 2013 ($Million)
Table 91 Microsoft: Revenue, By Segments, 2011 – 2012 ($Million)
Table 92 Microsoft: Revenue, By Regions, 2011 – 2012 ($Million)
Table 93 Nokia: Revenue, 2011 – 2012 ($Million)
Table 94 Nokia: Revenue, By Segments, 2011 – 2012 ($Million)
Table 95 Nokia: Revenue, By Regions, 2011 – 2012 ($Million)
Table 96 Telenav: Revenue, 2011 – 2012 ($Million)
Table 97 Telenav: Revenue, By Segments, 2011 – 2012 ($Million)
Table 98 Valueclick: Revenue, 2011 – 2012 ($Million)
Table 99 Valueclick: Revenue, By Segments, 2011 – 2012 ($Million)
Table 100 Valueclick: Revenue, By Segments, 2011 – 2012 ($Million)
Table 101 Yahoo: Revenue, 2011 – 2012 ($Million)
Table 102 Yahoo: Revenue, By Segments, 2011 – 2012 ($Million)
Table 103 Yahoo: Revenue, By Segments, 2011 – 2012 ($Million)
 
 
List Of Figures (37 Figures) 
 
Figure 1 Data Triangulation, Top-Down And Bottom-Up Approach
Figure 2 Market Segment Definition
Figure 3 Cross-Platform And Mobile Advertising: Market Size, By Region, 2013 – 2018 ($Billion) 
Figure 4 Cross-Platform And Mobile Advertising Value Chain
Figure 5 Cross-Platform And Mobile Advertising: Time-Impact Analysis Of Dynamics
Figure 6 Cross-Platform And Mobile Advertising Market Size, By Advertising Platform, 2013 – 2018 ($Billion) 
Figure 7 Mobile Advertising Market Size, 2013 – 2018 ($Billion)
Figure 8 Cross-Platform Advertising Market Size, 2013 – 2018 ($Billion) 
Figure 9 Cross-Platform And Mobile Advertising Market, By Solutions, 2013 – 2018 (Y-O-Y %) 
Figure 10 Market, By Services, 2013 – 2018 (Y-O-Y %)
Figure 11 Market By Devices, 2013 – 2018 (Y-O-Y %)
Figure 12 Market, By Advertising Type, 2013 – 2018 (Y-O-Y %) 
Figure 13 Market, By Industry, 2013 – 2018 (Y-O-Y %)
Figure 14 Region-Wise Cross-Platform And Mobile Advertising Market
Figure 15 Regional Market Lifecycle
Figure 16 Cross-Platform And Mobile Advertising Evolution
Figure 17 Vertical-Wise Market Uptake
Figure 18 Adoption Roadmaps
Figure 19 Cross-Platform And Mobile Advertising Opportunity Plot
Figure 20 4info: SWOT Analysis
Figure 21 Amobee: SWOT Analysis
Figure 22 AOL: SWOT Analysis
Figure 23 Apple: SWOT Analysis
Figure 24 Drawbridge: SWOT Analysis
Figure 25 Facebook: SWOT Analysis
Figure 26 Google: SWOT Analysis
Figure 27 Inmobi: SWOT Analysis
Figure 28 Jumptap: SWOT Analysis
Figure 29 Millennial Media: SWOT Analysis
Figure 30 Microsoft : SWOT Analysis
Figure 31 Mojiva: SWOT Analysis
Figure 32 Nokia: SWOT Analysis
Figure 33 Rhythm: SWOT Analysis
Figure 34 Tapad: SWOT Analysis
Figure 35 Telenav: SWOT Analysis
Figure 36 Valueclick: SWOT Analysis
Figure 37 Yahoo: SWOT Analysis

Cross-platform advertising is a type of interactive advertising that emerged as one of the important types of advertising in the digital marketing. Cross-platform advertising and mobile advertising are two different concepts. Today, mobile advertising market is one of the fastest growing industries due to the universal presence of smartphones and the evolution of online advertisement on mobile devices. Cross-platform advertising is an emerging concept and it is the buzz word in digital marketing. People are depending on multiscreen for online shopping; most of them are spending their media time on computer, laptops, smartphones, tablets, and smart Televisions (TVs). All these consumer behaviors created opportunities for cross-platform advertising. It helps advertisers to retarget their customers on multiple devices through similar advertisements.

Cross-platform and Mobile Advertising market consists of various solutions such as advertisement campaign, content delivery, integrated solutions, reporting and analytics solutions, and mobile proximity solutions. These solutions play an important role to offer various types of advertising such as search advertising, Short Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer (P2P) messaging advertising, rich media (video advertising) and display advertising, voice SMS or outbound dialer and audio advertising, and in-app advertising. These advertisements help marketers, advertisers, and publishers to target their consumers at any time from any location. Consumers prefer these types of advertisings because these mediums are more specific, personal, and target oriented that give positive results for ad campaigns.

The mobile advertising market is growing rapidly because of the development of wireless technologies, wireless devices, and smart devices for communication, entertainment, information, and shopping. The consumer goods, retail, and restaurants sector is implementing advertising solutions in their marketing strategy to engage their customers more on their personal as well as other mobile devices. Initially, they target their customers on personal devices and then again they retarget them on personal computers (PCs), laptops, and smart TVs through cross-platform advertising. Besides consumer goods, retail, and restaurants vertical, this market also has huge growth potential in telecom and information technology (IT), banking, financial services, and insurance (BFSI), media and entertainment, travel, transportation, and logistics, supply chain and manufacturing, healthcare, energy, power, and utilities, and academia and government verticals.

Overall Market Size

Cross-Platform and Mobile Advertising: Market Size, by Region, 2013 – 2018 ($Billion)

Cross-Platform and Mobile Advertising Market

Source: MarketsandMarkets Analysis

The table given above highlights the market revenue on the basis of regions, from 2013 to 2018. MarketsandMarkets forecasts the global cross-platform and mobile advertising market to grow from $15.13 billion in 2013 to $76.57 billion in 2018 at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018.

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