HOME Top Market Reports Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

By: marketsandmarkets.com
Publishing Date: October 2015
Report Code: TC 3812

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Affordability of smartphones and availability of high speed networks has enabled increase in the smartphone penetration. Smartphone penetration rate has reached to a threshold level in most of the developing countries. Furthermore, explosive growth in the mobile apps is bringing mobile and big data together. Mobile app usage and mobile data consumption has continuously grown over the last 5 years. Thus, mobile analytics helps to meet business objectives by analyzing the apps, personalized experiences, and marketing campaigns and derive meaningful insights from mobile data.

The mobile analytics market is broadly classified into types, such as mobile advertisement and marketing analytics, in-app behavioral analytics, application performance analytics, and others. Global mobile ad spending is experiencing exponential growth and this enables the surge in the mobile analytics solutions demand. The global market is expected to grow from USD 1.36 Billion in 2015 to USD 4.12 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.

With the prevalent smartphone penetration and increasing need to obtain actionable insights on the customer behavior is accelerating the demand for the mobile analytics solutions across the globe. There are several other factors such as increasing use of mobile advertising and rapid growth in mobile data that are further pushing this market on a high-growth trajectory. Thus, the mobile analytics market is evolving as several companies have entered into the market and are offering advanced solutions to derive meaningful insights and make proper decision to enhance the revenue and customers.

Some of the key vendors occupying the market are IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. This market research report discusses the key vendors, their strategies, and insights in this market. It also provides an in-depth study of the driving factors, opportunities, and challenges for this market. This report analyzes region-wise markets in terms of the market trends and future opportunities.

MarketsandMarkets has segmented this market by type, deployment model, vertical, and region. The report also includes MarketsandMarkets’ views on the key players and their strategies adopted. The forecast period for the mobile analytics research report is 2015-2020, with 2014 being considered as the base year. The report categorizes mobile analytics market into following subsegments:

On the basis of types:

  • Mobile advertisement and marketing analytics
  • In-app behavioral analytics
  • Application performance analytics
  • Others

On the basis of deployment models:

  • Cloud
  • On-premise

On the basis of verticals:

  • Banking, Financial services, and Insurance (BFSI)
  • Manufacturing
  • Transportation and Logistics
  • Retail and e-Commerce
  • Telecommunication and IT
  • Media and Entertainment
  • Government
  • Healthcare and life science
  • Gaming
  • Travel and Hospitality
  • Others

On the basis of regions:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data Taken From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data Taken From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities
    4.2 Mobile Analytics Market: Top Three End Users
    4.3 Key Applications and Regions in the Market
    4.4 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Evolution of the Mobile Analytics Market
    5.3 Market Segmentation
           5.3.1 By Type
           5.3.2 By Deployment Type
           5.3.3 By Vertical
           5.3.4 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Smartphone Penetration and Increased Number of Mobile Apps
                    5.4.1.2 Increasing Usage of Apps for Mobile Advertising
           5.4.2 Restraints
                    5.4.2.1 Increasing Privacy Concerns
           5.4.3 Opportunities
                    5.4.3.1 Cloud-Based Mobile Analytics
                    5.4.3.2 Convergence of Mobile, Web, and Social Analytics
           5.4.4 Challenges
                    5.4.4.1 Scattered Data Silos and Complex Technology
                    5.4.4.2 Low Level of Awareness
    5.5 Regulatory Implications

6 Industry Trends (Page No. - 38)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Strategic Benchmarking

7 Mobile Analytics Market, By Type (Page No. - 41)
    7.1 Introduction
    7.2 Mobile Advertising and Marketing Analytics
           7.2.1 Campaign Analytics
           7.2.2 Ad Attribution Analysis
           7.2.3 Conversion Funnel Analysis
    7.3 In-App Behavioral Analytics
           7.3.1 Touch Heatmaps
           7.3.2 Event Tracking
           7.3.3 User Profiling and Demographics
    7.4 Application Performance Analytics
           7.4.1 Cross Platform Analysis
           7.4.2 Mobile A/B Testing
    7.5 Others

8 Mobile Analytics Market, By Deployment (Page No. - 48)
    8.1 Introduction
    8.2 On-Premise
    8.3 Cloud

9 Mobile Analytics Market Analysis, By Vertical (Page No. - 52)
    9.1 Introduction
    9.2 Retail and E-Commerce
    9.3 Banking, Financial Services and Insurance (BFSI)
    9.4 Telecommunications and It
    9.5 Gaming
    9.6 Government
    9.7 Media and Entertainment
    9.8 Healthcare and Life Sciences
    9.9 Travel and Hospitality
    9.10 Manufacturing
    9.11 Transportation and Logistics
    9.12 Others

10 Geographic Analysis (Page No. - 70)
     10.1 Introduction
     10.2 North America
     10.3 Europe
     10.4 Asia-Pacific
     10.5 Middle East and Africa
     10.6 Latin America

11 Competitive Landscape (Page No. - 82)
     11.1 Overview
     11.2 Competitive Situation and Trends
             11.2.1 New Product Launches
             11.2.2 Agreements, Partnerships, Collaborations, and Joint Ventures
             11.2.3 Mergers & Acquisitions
             11.2.4 Expansions

12 Company Profile (Page No. - 87)
     12.1 Adobe Systems Incorporated
     12.2 Google Inc
     12.3 International Business Machines Corporation
     12.4 Localytics
     12.5 Microsoft Corporation
     12.6 Webtrends
     12.7 Amazon Web Services, Inc.
     12.8 Mixpanel, Inc.
     12.9 Flurry, Inc.
     12.10 Comscore, Inc.

13 Appendix (Page No. - 107)
     13.1 Insights From Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real-Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (67 Tables)

Table 1 Assumptions
Table 2 Mobile Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 3 Mobile Advertising and Marketing Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 4 Mobile Advertising and Marketing Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 5 In-App Behavioral Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 6 In-App Behavioral Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 7 Application Performance Analytics: Market Size, By Region, 2013–2020 (USD Million)
Table 8 Application Performance Analytics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 9 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 10 Others: Market Size, By Deployment, 2013–2020 (USD Million)
Table 11 Global Mobile Analytics Market Size, By Deployment, 2013–2020 (USD Million)
Table 12 On-Premise: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Cloud: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Mobile Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 15 Retail and E-Commerce: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Retail and E-Commerce: Market Size, By Type, 2013–2020 (USD Million)
Table 17 Retail and E-Commerce: Market Size, By Deployment, 2013–2020 (USD Million)
Table 18 BFSI: Market Size, By Region, 2013–2020 (USD Million)
Table 19 BFSI: Market Size, By Type, 2013–2020 (USD Million)
Table 20 BFSI: Market Size, By Deployment, 2013–2020 (USD Million)
Table 21 Telecommunications and It: Market Size, By Region, 2013–2020 (USD Million)
Table 22 Telecommunications and It: Market Size, By Type, 2013–2020 (USD Million)
Table 23 Telecommunications and It: Market Size, By Deployment, 2013–2020 (USD Million)
Table 24 Gaming: Market Size, By Region, 2013–2020 (USD Million)
Table 25 Gaming: Market Size, By Type, 2013–2020 (USD Million)
Table 26 Gaming: Market Size, By Deployment, 2013–2020 (USD Million)
Table 27 Government: Market Size, By Region, 2013–2020 (USD Million)
Table 28 Government: Market Size, By Type, 2013–2020 (USD Million)
Table 29 Government: Market Size, By Deployment, 2013–2020 (USD Million)
Table 30 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 31 Media and Entertainment: Market Size, By Type, 2013–2020 (USD Million)
Table 32 Media and Entertainment: Market Size,By Deployment, 2013–2020 (USD Million)
Table 33 Healthcare and Life Sciences: Market Size, By Region, 2013–2020 (USD Million)
Table 34 Healthcare and Life Sciences: Market Size, By Type, 2013–2020 (USD Million)
Table 35 Healthcare and Life Sciences: Market Size, By Deployment, 2013–2020 (USD Million)
Table 36 Travel and Hospitality: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Travel and Hospitality: Market Size, By Type, 2013–2020 (USD Million)
Table 38 Travel and Hospitality: Market Size, By Deployment, 2013–2020 (USD Million)
Table 39 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 40 Manufacturing: Market Size, By Type, 2013–2020 (USD Million)
Table 41 Manufacturing: Market Size, By Deployment, 2013–2020 (USD Million)
Table 42 Transportation and Logistics: Market Size, By Region, 2013–2020 (USD Million)
Table 43 Transportation and Logistics: Market Size, By Type, 2013–2020 (USD Million)
Table 44 Transportation and Logistics: Market Size, By Deployment, 2013–2020 (USD Million)
Table 45 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 46 Others: Market Size, By Type, 2013–2020 (USD Million)
Table 47 Others: Market Size, By Deployment, 2013–2020 (USD Million)
Table 48 Mobile Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 49 North America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 50 North America: Market Size, By Type, 2013–2020 (USD Million)
Table 51 North America: Market Size, By Deployment, 2013–2020 (USD Million)
Table 52 Europe: Market Size, By Vertical, 2013–2020 (USD Million)
Table 53 Europe: Market Size, By Type, 2013–2020 (USD Million)
Table 54 Europe: Market Size, By Deployment, 2013–2020 (USD Million)
Table 55 APAC: Market Size, By Vertical, 2013–2020 (USD Million)
Table 56 APAC: Market Size, By Type, 2013–2020 (USD Million)
Table 57 APAC: Market Size, By Deployment, 2013–2020 (USD Million)
Table 58 MEA: Market Size, By Vertical, 2013–2020 (USD Million)
Table 59 MEA: Market Size, By Type, 2013–2020 (USD Million)
Table 60 MEA: Market Size, By Deployment, 2013–2020 (USD Million)
Table 61 Latin America: Market Size, By Vertical, 2013–2020 (USD Million)
Table 62 Latin America: Market Size, By Type, 2013–2020 (USD Million)
Table 63 Latin America: Mobile Analytics Market Size, By Deployment, 2013–2020 (USD Million)
Table 64 New Product Launches, 2012–2015
Table 65 Agreements, Partnerships, Collaborations, and Joint Ventures, 2012-2015
Table 66 Mergers & Acquisitions, 2012-2015
Table 67 Expansions and Others, 2013-2015


List of Figures (42 Figures)

Figure 1 Mobile Analytics Market
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Global Mobile Analytics Market Size, By Verticals ( 2015 vs 2020): Retail and Ecommerce Segment to Lead the Market
Figure 8 Cloud-Based Mobile Analytics Solution to Gain Highest Traction During the Forecast Period (2015-2020)
Figure 9 Based on Type, Mobile Advertising and Marketing Analytics is Expected to Lead the Market During the Forecast Period (2015–2020)
Figure 10 Asia-Pacific is Expected to Gain the Highest Traction for Mobile Analytics Solutions During the Forecast Period
Figure 11 Lucrative Growth Prospects in the Market
Figure 12 Manufacturing Vertical is Expected to Grow at the Highest CAGR in the Mobile Analytics Market
Figure 13 Mobile Analytics Market: Market Growth Rate of the Top Three Types and Regions (2015–2020)
Figure 14 Asia-Pacific is Expected to Grow Exponentially During the Forecast Period
Figure 15 Market Evolution of Market
Figure 16 Market Segmentation: By Type
Figure 17 Market Segmentation: By Deployment Type
Figure 18 Market Segmentation: By Vertical
Figure 19 Market Segmentation: By Region
Figure 20 Mobile Analytics: Market Dynamics
Figure 21 Mobile Analytics: Value Chain Analysis
Figure 22 Mobile Analytics: Strategic Benchmarking
Figure 23 In-App Behavioural Analytics Market is Expected to Witness the Highest CAGR During the Forecast Period
Figure 24 Cloud Deployment Will Grow at the Highest CAGR During the Forecast Period
Figure 25 Retail and E-Commerce, Gaming, and Media and Entertainment Will Continue to Dominate the Market During the Forecast Period
Figure 26 North America Will Continue to Lead the Market During the Forecast Period
Figure 27 Mobile Analytics Market in Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 North America: Regional Market Snapshot
Figure 29 Asia-Pacific: Regional Market Snapshot
Figure 30 Companies Adopted New Product Launches as the Key Growth Strategy Between 2012 and 2014
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: the Key Strategy Adopted Was New Product Launches
Figure 33 Adobe Systems Incorporated: Company Snapshot
Figure 34 Adobe Systems Incorporated: SWOT Analysis
Figure 35 Google Inc: Company Snapshot
Figure 36 Google Inc.: SWOT Analysis
Figure 37 International Business Machines Corporation: Company Snapshot
Figure 38 International Business Machines Corporation: SWOT Analysis
Figure 39 Localytics: SWOT Analysis
Figure 40 Microsoft Corporation: Company Snapshot
Figure 41 Microsoft Corporation: SWOT Analysis
Figure 42 Comscore, Inc.: Company Snapshot

In the last decade, the mobile industry has experienced tremendous growth. Companies across the globe used mobile network to reach to their target customers easily. Mobile advertising is considered as an emerging market and is scaling at the larger rate with half a billion mobile ads are delivered worldwide every month. Thus, organizations are adopting mobile analytics approach to make their mobile marketing campaigns more effective and increase Return on Investment (ROI).

Mobile analytics solutions are evolving as several brand marketers are keen spend on their mobile app in order to promote it. They also want to understand the user behavior so as to develop better apps in the next version. The companies aim to adopt the mobile analytics solution in order to effectively adapt to the constantly changing environment and to know the contribution of marketing campaigns across each channel to the company’s revenue and customer’s satisfaction.

The technology is being widely adopted by retail and e-commerce sectors. It is also being implemented by government and transportation and logistics sector to enhance the business revenue. The Mobile analytics market is expected to grow from USD 1.36 Billion in 2015 to USD 4.12 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 24.73% from 2015 to 2020.

Factors such as smartphone penetration and explosive growth of mobile apps as well as increasing use of mobile advertising are driving the mobile analytics solutions globally. The Mobile analytics market has been segmented on the basis of types into mobile advertisement and marketing analytics, in-app behavioral analytics, application performance analytics, and others; on the basis of deployment model into cloud and on-premise; on the basis of verticals into Banking, Financial Services and Insurance (BFSI), manufacturing, transportation and logistics, travel and hospitality, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life-science, gaming, and others; and on the basis of regions into North America, Europe, APAC, Latin America, and MEA.

Mobile analytics software is offered by pioneer players such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. The key strategies used by these companies include new product development, and partnerships and acquisitions to increase their market share and global presence in the market. The Mobile analytics market research report outlines the key trends, market size, and forecast for various emerging sub segments of the market. The report also emphasizes on the key adoption trends, future growth potential submarkets, key drivers, challenges, restraints, and opportunities in the mobile analytics market ecosystem. It also provides insights into the current and future revenues of the market from 2015 to 2020, and an understanding of market drivers, current and upcoming players, and competitive landscape.

Mobile Analytics Market

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