Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis (2014 - 2019)
[175 Pages Report] The global Multichannel Campaign Management Market size was USD 1.13 Billion in 2014 and is projected to reach USD 2.70 Billion in 2019, growing at a Compound Annual Growth Rate (CAGR) of 19.0% during the forecast period.
The new millennium has witnessed a steep rise in the development of social media and networking. Billions of users across the globe are virtually connected 24/7 over the social networking sites such as Facebook, Twitter, Google+ and others. New innovations in the internet technologies have fostered new ways of communication over the web. Advanced networking infrastructures have established complex communication systems facilitating high speed data transfers. Today, the number of communication channels has increased far beyond the numbers in the late 20th century. Global businesses are continuously in efforts to reap maximum outputs with the help of automation technologies. All these factors play key role in the development of the global multichannel campaign management market.
The marketing operations of businesses have become one the most rigorous challenges in the various industrial verticals. Businesses have begun to introduce huge marketing and sales budgets to help penetrate respective products and services in various markets spaces. The evolution of advanced technology has helped the extensive growth of internet usage, social networking, and advanced mobility options marketers have found cost effective and high return digital marketing solutions over the traditional marketing methods.
The cross-channel marketing solutions help companies to target potential customers and build interactive personal conversations to improve customer relations and retentions. The companies effectively connect with customers through web, emails, mobile apps, and other inbound and outbound marketing channels. The one-to-one marketing strategy allows these companies to communicate promotional offers and campaigns on a personalized level to the customers at the optimal time.
The concepts of big data and analytics play an important role in the marketing operations of every business. The multichannel campaign management market solutions gather data and analyze it to gain insights about the customer behavior and buying patterns. Customer and social media analytics helps to segment customer base and to plan, strategize, execute and supervise the marketing campaigns through precise automation. This gives markets an opportunity to the customer psyche and plan one-to-one engagements through direct marketing.
The market research report gives a comprehensive study about the current global multichannel campaign management market and its in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.
Now-a-days, companies need new and innovative techniques to market their products due to rise in competition. Multichannel campaign management (MCM) helps companies to create, re-write, and communicate offers to both inbound and outbound customers. It also assists to interact with prospects and customers through different online and offline channels in an appropriate way that is consistent. Websites, mobile, direct mail, social media, call centers, and email, are a few range of channels through which companies are able to define and campaign their offers. The level of performance of MCM solutions is rising; as a result it helps companies and suppliers to make future campaigning plans in order to eliminate the upcoming challenges. Multichannel campaign management market enables companies to study the buying patterns of customers, how they get aware about the products, and what eventually leads them to buy any product.
The adoption rate of these solutions is increasing in the APAC region due to the expansion of business operations and awareness amongst the businesses to manage the marketing campaigns and the need to manage the customers across all the channels. Fundamentally, multichannel campaign management market solutions are applied to various activities of marketing and sales such as retaining of customers and their acquisition, cross-selling and up-selling, loyalty and customer experience management, sales and performance management, and other activities. It helps companies to localize customers data so that they can provide relevant information about the products and services in the vicinity and study customers buying and selecting patterns.
The multichannel campaign management market is extensively used in a wide range of verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecom and IT, media and entertainment, and other verticals. This type of campaign management platforms are being rapidly deployed on-demand and this type of deployment is expected to grow faster than on-premise deployment from 2014 to 2019. The multichannel campaign management market is expected to grow from $1.13 billion in 2014 to $2.70 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 19.0% from 2014 to 2019.
Multichannel Campaign Management Market, by Region ($Million)
Source: Press Releases, Expert Interviews, and MarketsandMarkets Analysis
Table of Contents
1 Introduction (Page No.- 15)
1.1 Objectives of the Study
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Market Scope
2 Research Methodology (Page No.- 20)
2.1 Market Size Estimation
2.2 Market Share Estimation
2.2.1 Key Data Taken From Secondary Sources
2.2.2 Key Data From Primary Sources
2.2.2.1 Key Industry Insights
2.2.3 Assumptions
3 Multichannel Campaign Management Market: Executive Summary (Page No.- 29)
4 Premium Insights (Page No.- 31)
4.1 Attractive Market Opportunities in MCM Market
4.2 MCM Market : Software Deployment Type
4.3 MCM Market Across Various Regions
4.4 Life Cycle Analysis, By Geography
5 Multichannel Campaign Management Market: Overview (Page No.- 35)
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 Multichannel Campaign Management Market
5.3.2 MCM Market By Deployment
5.3.3 MCM Market By Service
5.3.4 MCM Market By End User
5.3.5 MCM Market By Vertical
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Network and Technological Advancements
5.4.1.1 Growing Trends in Digital Marketing
5.4.1.2 Smart Mobility
5.4.2 Restraints
5.4.2.1 Complexities in Multichannel Campaigns
5.4.2.2 Customer Privacy Concerns
5.4.3 Opportunities
5.4.3.1 Proximity Marketing
5.4.3.2 Customer-Centric Solutions
5.4.4 Challenges
5.4.4.1 Competitive Rivalry
6 Multichannel Campaign Management Market: Industry Trends (Page No.- 45)
6.1 Value Chain Analysis
6.2 Porters Five forces Analysis
6.2.1 Threat From New Entrants
6.2.2 Threat of Substitutes
6.2.3 Bargaining Power of Suppliers
6.2.4 Bargaining Power of Buyers
6.2.5 Intensity of Competitive Rivalry
7 Multichannel Campaign Management Market By Software (Page No.- 51)
8 Multichannel Campaign Management: Market By Deployment Type (Page No.- 54)
8.1 Introduction
8.2 Cloud
8.3 On-Premise
9 Multichannel Campaign Management Market By Services (Page No.- 62)
9.1 Introduction
9.2 Consulting Services
9.3 Training and Support
9.4 System Implementation and Integration
10 Multichannel Campaign Management Market By End Users (Page No.- 72)
10.1 Introduction
10.2 Advertisers
10.3 Publishers
10.4 Enterprises
11 Multichannel Campaign Management Market By Verticals (Page No.- 79)
11.1 Introduction
11.2 BFSI
11.3 Retail
11.4 Pharmaceuticals and Healthcare
11.5 Travel and Tourism
11.6 Transportation
11.7 Media and Entertainment
11.8 Telecommunication and It
11.9 Others MCM Others Market, By Services, 20132019 ($Million)
12 Geographical Analysis (Page No.- 94)
12.1 Introduction
12.1.1 MCM, By Region
12.2 North America
12.2.1 Services Market
12.2.2 Deployment Platform Market
12.3 Europe
12.3.1 Services Market
12.3.2 Deployment Platform Market
12.4 APAC
12.4.1 Services Market
12.4.2 Deployment Platform Market
12.5 MEA
12.5.1 Services Market
12.5.2 Deployment Platform Market
12.6 Latin America
12.6.1 Services Market
12.6.2 Deployment Platform Market
13 Competitive Landscape (Page No.- 109)
13.1 Overview
13.2 Competitive Situation and Trends
13.2.1 New Product Development
13.2.2 Agreements, Partnerships & Collaborations
13.2.3 Mergers and Acquisitions
14 Company Profiles (Page No.- 130)
14.1 Introduction
14.2 Adobe Systems
14.2.1 Business Overview
14.2.2 Products & Services
14.2.3 Key Strategies
14.2.4 Recent Developments
14.2.5 SWOT Analysis
14.2.6 MNM View
14.3 Experian
14.3.1 Business Overview
14.3.2 Products & Services
14.3.3 Key Strategies
14.3.4 Recent Developments
14.3.5 MNM View
14.4 IBM
14.4.1 Business Overview
14.4.2 Products & Services
14.4.3 Key Strategies
14.4.4 Recent Developments
14.4.5 SWOT Analysis
14.4.6 MNM View
14.5 Infor
14.5.1 Business Overview
14.5.2 Products & Services
14.5.3 Key Strategies
14.5.4 Recent Developments
14.5.5 MNM View
14.6 Marketo
14.6.1 Business Overview
14.6.2 Products & Services
14.6.3 Key Strategies
14.6.4 Recent Developments
14.6.5 MNM View
14.7 Oracle
14.7.1 Business Overview
14.7.2 Products & Services
14.7.3 Key Strategies
14.7.4 Recent Developments
14.7.5 SWOT Analysis
14.7.6 MNM View
14.8 Salesforce.Com, Inc.
14.8.1 Business Overview
14.8.2 Products & Services
14.8.3 Key Strategies
14.8.4 Recent Developments
14.8.5 MNM View
14.9 SAP AG
14.9.1 Business Overview
14.9.2 Products & Services
14.9.3 Key Strategies
14.9.4 Recent Developments
14.9.5 SWOT Analysis
14.9.6 MNM View
14.10 SAS Institute, Inc.
14.10.1 Business Overview
14.10.2 Products & Services
14.10.3 Key Strategies
14.10.4 Recent Developments
14.10.5 MNM View
14.11 Teradata
14.11.1 Business Overview
14.11.2 Products & Services
14.11.3 Key Strategies
14.11.4 Recent Developments
14.11.5 SWOT Analysis
14.11.6 MNM View
15 Appendix (Page No.- 165)
15.1 Discussion Guide
15.2 Introducing RT: Real-Time Market Intelligence
15.3 Available Customizations
15.4 Related Reports
List of Tables (78 Tables)
Table 1 Multichannel Campaign Management Market: Assumptions
Table 2 Digital Marketing is Propelling the Growth of the MCM Market
Table 3 Privacy Concerns is Restraining the Growth of the MCM Market
Table 4 Proximity Marketing is Fuelling the Future of the MCM Market
Table 5 Competitive Rivalry is Challenging the Growth of the MCM Market
Table 6 Multichannel Campaign Management: Market, By Software, 20132019 ($Million)
Table 7 Multichannel Campaign Management Software Market, By Verticals, 2014 & 2019, Y-O-Y (%)
Table 8 Multichannel Campaign Management Software Market, By Region, 20132019 ($Million)
Table 9 MCM Software Market, By Region, 2014 & 2019, Y-O-Y (%)
Table 10 MCM Market, By Deployment Type, 20132019 ($Million)
Table 11 MCM Cloud Market, By End Users, 20132019 ($Million)
Table 12 MCM Cloud Market, By End Users, 2014 & 2019, Y-O-Y (%)
Table 13 MCM Cloud Market, By Verticals, 20132019 ($Million)
Table 14 Multichannel Campaign Management Cloud Market, By Verticals, 2014 & 2019, Y-O-Y (%)
Table 15 MCM on-Premise Market, By End Users, 20132019 ($Million)
Table 16 MCM on-Premises Market, By End Users, 2014 & 2019, Y-O-Y (%)
Table 17 MCM on-Premise Market, By Verticals, 20132019 ($Million)
Table 18 MCM on-Premises Market, By Verticals, 2014 & 2019, Y-O-Y (%)
Table 19 MCM Market, By Services, 20132019 ($Million)
Table 20 MCM Consulting Market, By Deployment Type, 20132019 ($Million)
Table 21 MCM Consulting Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 22 MCM Consulting Market, By End Users, 20132019 ($Million)
Table 23 MCM Consulting Market, By End Users, 2014 & 2019, Y-O-Y (%)
Table 24 MCM Training and Support Market, By Deployment Type, 20132019 ($Million)
Table 25 MCM Training and Support Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 26 MCM Training and Support Market, By End Users, 20132019 ($Million)
Table 27 MCM Training and Support Market, By End Users, 2014 & 2019, Y-O-Y (%)
Table 28 Multichannel Campaign Management System Implementation and Integration Market, By Deployment Type, 20132019 ($Million)
Table 29 MCM System Implementation and Integration Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 30 MCM System Implementation and Integration Market, By End Users, 20132019 ($Million)
Table 31 MCM System Implementation and Integration Market, By End Users, 2014 & 2019, Y-O-Y (%)
Table 32 MCM Market, By End Users, 20132019 ($Million)
Table 33 MCM Advertisers Market, By Region, 20132019 ($Million)
Table 34 MCM Advertisers Market, By Region, 2014 & 2019, Y-O-Y (%)
Table 35 MCM Publishers Market, By Region, 20132019 ($Million)
Table 36 MCM Publishers Market, By Region, 2014 & 2019, Y-O-Y (%)
Table 37 Multichannel Campaign Management Enterprises Market, By Region, 20132019 ($Million)
Table 38 MCM Enterprises Market, By Region, 2014 & 2019, Y-O-Y (%)
Table 39 MCM Market, By Verticals, 20132019 ($Million)
Table 40 MCM BFSI Market, By Services, 20132019 ($Million)
Table 41 MCM BFSI Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 42 MCM Retail Market, By Services, 20132019 ($Million)
Table 43 MCM Retail Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 44 MCM Pharmaceuticals and Healthcare Market, By Services, 20132019 ($Million)
Table 45 MCM Pharmaceuticals and Healthcare Market, By Services, 20142019, Y-O-Y (%)
Table 46 MCM Travel and Tourism Market, By Services, 20132019 ($Million)
Table 47 MCM Travel and Tourism Market, By Services, 20142019, Y-O-Y (%)
Table 48 MCM Transportation Market, By Services, 20132019 ($Million)
Table 49 Multichannel Campaign Management Transportation Market, By Services, 20142019, Y-O-Y (%)
Table 50 MCM Media and Entertainment Market, By Services, 20132019 ($Million)
Table 51 MCM Media and Entertainment Market, By Services, 20142019, Y-O-Y (%)
Table 52 MCM Telecommunication and It Market, By Services, 20132019 ($Million)
Table 53 MCM Telecommunication and It Market, By Services, 20142019, Y-O-Y (%)
Table 54 MCM Others Market, By Services, 20142019, Y-O-Y (%)
Table 55 Multichannel Campaign Management , By Region, 20132019 ($Million)
Table 56 NA, Market, By Services, 20132019 ($Million)
Table 57 NA, Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 58 NA, Market, By Deployment Platform, 20132019 ($Million)
Table 59 NA, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 60 Europe, Market, By Services, 20132019 ($Million)
Table 61 Europe, Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 62 Europe, Market, By Deployment Platform, 20132019 ($Million)
Table 63 Europe, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 64 APAC, Market, By Services, 20132019 ($Million)
Table 65 APAC, Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 66 APAC, Market, By Deployment Platform, 20132019 ($Million)
Table 67 APAC, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 68 MEA, Market, By Services, 20132019 ($Million)
Table 69 MEA, Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 70 MEA, Market, By Deployment Platform, 20132019 ($Million)
Table 71 MEA, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 72 LA, Market, By Services, 20132019 ($Million)
Table 73 LA, Market, By Services, 2014 & 2019, Y-O-Y (%)
Table 74 LA, Market, By Deployment Platform, 20132019 ($Million)
Table 75 LA, Market, By Deployment Type, 2014 & 2019, Y-O-Y (%)
Table 76 New Product Developments, 20122014
Table 77 Agreements, Partnerships, Collaborations, and Joint Ventures, 20132014
Table 78 Multichannel Campaign Management Market: Mergers and Acquisitions, 20122014
List of Figures (77 Figures)
Figure 1 Multichannel Campaign Management: Market Stakeholders
Figure 2 Multichannel Campaign Management : Research Methodology
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 MCM Market: By Software and Service, 2014
Figure 6 MCM Market Snapshot (2014 Vs 2019): Software Market is Expected to Increase Two Times in the Next 5 Years
Figure 7 Attractive Market Opportunities in MCM
Figure 8 Cloud Deployment is Expected to Grow At A Faster Rate Than on-Premises Deployment
Figure 9 MCM Market Share, 2014
Figure 10 Latin American Market Soon to Enter Exponential Growth Phase in Coming Years
Figure 11 Evolution of MCM
Figure 12 Multichannel Campaign Management Market Segmentation
Figure 13 Multichannel Campaign Management Market Segmentation: By Deployment
Figure 14 MCM Market Segmentation: By Service
Figure 15 MCM Market Segmentation: By End User
Figure 16 MCM Market Segmentation: By Vertical
Figure 17 The Need for Digital Marketing Will Spur the Demand of MCM Solutions
Figure 18 Value Chain Analysis (2014): Major Value is Added During the Product Development Phase
Figure 19 Porters Five forces Analysis MCM Market
Figure 20 MCM Software Market, By Verticals
Figure 21 MCM Software Market, By Region
Figure 22 Multichannel Campaign Management Market, By Deployment Type
Figure 23 MCM Cloud Market, By End Users
Figure 24 MCM Cloud Market, By Verticals
Figure 25 MCM on-Premises, By End Users
Figure 26 Mm on-Premises Market, By Verticals
Figure 27 The Multichannel Campaign Management Market, By Services
Figure 28 MCM Consulting Market, By Deployment Type
Figure 29 MCM Consulting Market, By End Users
Figure 30 MCM Training and Support Market, By Deployment Type
Figure 31 MCM Training and Support Market, By End Users
Figure 32 MCM System Implementation and integration Market, By Deployment Type
Figure 33 MCM System Implementation and Integration Market, By End Users
Figure 34 Multichannel Campaign Management Market, By End Users
Figure 35 MCM End Users, By Software
Figure 36 MCM Advertisers Market, By End Users
Figure 37 MCM Publishers Market, By Region
Figure 38 MCM Enterprises Market, By End Users
Figure 39 Multichannel Campaign Management Market is Dominated By Retail
Figure 40 MCM BFSI Market, By Services
Figure 41 MCM Retail Market, By Services
Figure 42 MCM Pharmaceuticals and Healthcare Market, By Services
Figure 43 MCM Travel and tourism Market, By services
Figure 44 MCM Transportation Market, By Services
Figure 45 MCM Media and Entertainment, By Services
Figure 46 MCM Telecommunication and It, By Services
Figure 47 MCM Others Market, By Services
Figure 48 The MEA is Expected to Grow With the Maximum CAGR, Owing to the Increased Adoption of MCM Software Platform in Developing Economies
Figure 49 NA Region, By Deployment Type
Figure 50 NA Region, By Services
Figure 51 Europe Region, By Deployment Type
Figure 52 Europe Region, By Services
Figure 53 APAC Region, By Deployment Type
Figure 54 APAC Region, By Deployment Type
Figure 55 MEA Region, By Deployment Type
Figure 56 MEA Market, By Services
Figure 57 LA Market, By Deployment Type
Figure 58 LA Market, By Services
Figure 59 Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures As the Key Growth Strategy Over the Last Four Years
Figure 60 SAP AG and Oracle Grew At the Fastest Rate Between 20092013
Figure 61 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy
Figure 62 Geographic Revenue Mix of Top 5 Market Players
Figure 63 Adobe Systems: Business Overview
Figure 64 SWOT Analysis
Figure 65 Experian: Business Overview
Figure 66 IBM: Business Overview
Figure 67 SWOT Analysis
Figure 68 Infor: Business Overview
Figure 69 Marketo: Business Overview
Figure 70 Oracle: Business Overview
Figure 71 SWOT Analysis
Figure 72 Salesforce.Com, Inc.: Business Overview
Figure 73 SAP AG: Business Overview
Figure 74 SWOT Analysis
Figure 75 SAS Institute: Business Overview
Figure 76 Teradata: Business Overview
Figure 77 SWOT Analysis
Growth opportunities and latent adjacency in Multichannel Campaign Management Market