HOME Top Market Reports Mobile Middleware Market by Software (Mobile Application Development Platform, Mobile Asset Management, Mobile Operating System, MDM, and MAM), by Service (System Integration, Training & Support, and Consulting) - Global Forecasts to 2019

Mobile Middleware Market by Software (Mobile Application Development Platform, Mobile Asset Management, Mobile Operating System, MDM, and MAM), by Service (System Integration, Training & Support, and Consulting) - Global Forecasts to 2019

By: marketsandmarkets.com
Publishing Date: February 2015
Report Code: TC 3060

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The report aims in estimating the future growth potential in the active areas including: software, services, end-user, and deployment types across the verticals and regions.

With the increasing competition in the internet world day by day, enterprises are investing major proportion of their revenue in the research and development of new products in the mobile middleware market space. Moreover, enterprises’ are more focused on the high end computing and business environment, which helps end users/organizations to link and analyze various data, applications, and processes to provide enhanced experience and satisfaction to their customers.

This can be attained when enterprises will trim down IT complexities and smoothen business functional areas such as business intelligence & analytics, and mobile commerce along with fundamental business tools such as enterprise resource planning, customer relationship management, legacy applications, messaging applications, storage services, and security services. This can be done by using Mobile middleware applications. Mobile Middleware is the cost effective and the efficient way, to support and simplify complex distributed applications.

The report gives the detailed analysis trends and forecasts, competitive landscape, key drivers, restraints and opportunities and analysis on Venture Capital (VC) and Mergers and Acquisitions (M&A) related to the Mobile Middleware market. It also focuses on technologies & standards and in estimating the market potential of the major sub-segments.

Major solution providers in this market are Microsoft, IBM, Oracle, SAP, Fujitsu, HP, Unisys, OpenText, Software AG and TIBCO are some of its major active players.

Market Covered

The Mobile Middleware market is segmented based on types, software, services, end user, deployment type, verticals, and regions.

Based on Types, the Mobile Middleware market is segmented into the following two categories:

  • Software
  • Services

Based on Software, the Mobile Middleware market is segmented into the following five categories:

  • Mobile Application Development Platform
  • Mobile Asset Management
  • Mobile Operating System
  • Mobile Device Management
  • Mobile Application Management

Based on Services, the Mobile Middleware market is segmented into the following six categories:

  • System Integration
  • Training & Support
  • Consulting

Based on end user, the Mobile Middleware market is segmented into the following four categories:

  • Small and Medium Business
  • Large Enterprises

Based on deployment types, Mobile Middleware market is segmented into the following two categories:

  • Hosted
  • On- Premises

Based on verticals, Mobile Middleware market is segmented into the following nine categories:

  • Banking, financial services and insurance(BFSI)
  • Healthcare
  • Government
  • Telecom
  • Retail
  • Energy & Utilities
  • Travel & Hospitality
  • Education
  • Manufacturing
  • Aerospace & Defense
  • Others

Based on region, Mobile Middleware market is segmented into the following five regions:

  • North America (NA)
  • Europe
  • Asia-Pacific (APAC)
  • Middle East & Africa (MEA)
  • Latin America (LA)

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Report
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
           1.3.3 Currency and Pricing
    1.4 Limitations
    1.5 Stakeholders

2 Research Methodology (Page No. - 21)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Data From Primary Source
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumption & Limitation
           2.4.1 Assumptions
           2.4.2 Limitations

3 Executive Summary (Page No. - 31)

4 Premium Insights (Page No. - 37)
    4.1 Attractive Market Opportunities in Mobile Middleware Market
    4.2 Mobile Middleware Overall Market 2014 - 2019
    4.3 Mobile Middleware Market Snapshot, By Type
    4.4 Mobile Middleware Market Potential
    4.5 Lifecycle Analysis, By Region
    4.6 Market Investment Scenario
    4.7 Software Growth Matrix
    4.8 Regional Adoption Scenario

5 Market Overview (Page No. - 44)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Software
           5.2.2 By Services
           5.2.3 By Deployment
           5.2.4 By Organization Size
           5.2.5 By Verticals
           5.2.6 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Emergence of Mobile Business User Workforce
                    5.3.1.2 Rising Demand Among Enterprises for Mobile Apps
                    5.3.1.3 Increased Demand for Enterprise Application Integration Across Mobile Devices
           5.3.2 Restraints
                    5.3.2.1 Security Constraints in Integrating and Deploying on Cloud
           5.3.3 Opportunities
                    5.3.3.1 Increasing Demand for B2B Integration
                    5.3.3.2 Growing Integration Platform-As-A-Service (IPAAS) Market
           5.3.4 Challenges
                    5.3.4.1 Constant Up-Gradation in the Mobile Operation Systems

6 Industry Trends (Page No. - 56)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Rivalry
    6.4 Strategic Benchmarking

7 Mobile Middleware Market, By Type (Page No. - 63)
    7.1 Introduction
    7.2 Software
           7.2.1 Mobile Application Development Platform (MADP)
           7.2.2 Mobile Asset Management (MAM)
           7.2.3 Mobile Operating System (MOS)
           7.2.4 Mobile Device Management (MDM)
           7.2.5 Mobile Application Management
    7.3 Service
           7.3.1 System Integration
           7.3.2 Training and Support
           7.3.3 Consulting

8 Mobile Middleware Market, By Deployment (Page No. - 75)
    8.1 Introduction
    8.2 Cloud
    8.3 On-Premise

9 Mobile Middleware Market, By Organization Size (Page No. - 79)
    9.1 Introduction
    9.2 Small and Medium Businesses (SMB)
    9.3 Large Enterprises

10 Mobile Middleware Market, By Vertical (Page No. - 83)
     10.1 Introduction
     10.2 Banking, Financial Service, and Insurance (BFSI)
     10.3 Healthcare
     10.4 Government
     10.5 Telecom
     10.6 Retail
     10.7 Energy and Utilities
     10.8 Travel & Hospitality
     10.9 Education
     10.10 Manufacturing
     10.11 Aerospace and Defense.
     10.12 Others

11 Mobile Middleware Market, By Region (Page No. - 93)
     11.1 Introduction
     11.2 North America (NA)
     11.3 Europe
     11.4 Asia-Pacific (APAC)
     11.5 Middle East Africa (MEA)
     11.6 Latin America (LA)

12 Competitive Landscape (Page No. - 111)
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 New Product Launch
             12.2.2 Agreement, Partnership, Collaboration, and Joint Ventures
             12.2.3 Mergers & Acquisitions (M&A)
             12.2.4 Venture Capital Funding (VC)

13 Company Profiles (Page No. - 125)
     13.1 Regional Revenue Mix of the Top Five Market Players
     13.2 Hewlett-Packard Company (HP)
             13.2.1 Business Overview
             13.2.2 Products Offered
             13.2.3 Key Strategy
             13.2.4 SWOT Analysis
             13.2.5 MNM View
     13.3 International Business Machine (IBM)
             13.3.1 Business Overview
             13.3.2 Products Offered
             13.3.3 Key Strategies
             13.3.4 Recent Developments
             13.3.5 SWOT Analysis
             13.3.6 MNM View
     13.4 Microsoft Corporation
             13.4.1 Business Overview
             13.4.2 Products Offered
             13.4.3 Key Strategy
             13.4.4 SWOT Analysis
             13.4.5 Recent Development
             13.4.6 MNM View
     13.5 Oracle Corporation
             13.5.1 Business Overview
             13.5.2 Products Offered
             13.5.3 Key Strategies
             13.5.4 Recent Developments
             13.5.5 SWOT Analysis
             13.5.6 MNM View
     13.6 SAP SE
             13.6.1 Business Overview
             13.6.2 Products Offered
             13.6.3 Key Strategy
             13.6.4 Recent Developments
             13.6.5 MNM View
     13.7 Adobe System
             13.7.1 Business Overview
             13.7.2 Products Offered
             13.7.3 Key Strategy
             13.7.4 Recent Developments
             13.7.5 MNM View
     13.8 Opentext Corporation
             13.8.1 Business Overview
             13.8.2 Products Offered
             13.8.3 Key Strategy
             13.8.4 Recent Developments
             13.8.5 MNM View
     13.9 Software AG
             13.9.1 Business Overview
             13.9.2 Products Offered
             13.9.3 Key Strategy
             13.9.4 Recent Developments
             13.9.5 MNM View
     13.10 Tibco Software Inc.
             13.10.1 Business Overview
             13.10.2 Products Offered
             13.10.3 Key Strategy
             13.10.4 Recent Developments
             13.10.5 MNM View
     13.11 Unisys Corporation
             13.11.1 Business Overview
             13.11.2 Products Offered
             13.11.3 Key Strategy
             13.11.4 MNM View

14 Appendix (Page No. - 153)
     14.1 Discussion Guide
     14.2 Available Customizations
     14.3 Related Reports


List of Tables (67 Tables)

Table 1 Mobile Middleware Market Size and Growth Rate, 2012–2019 ($Million, Y-O-Y %)
Table 2 Mobile Workforces & Application-To-Application Integration Will Drive the Market
Table 3 Security Constraint Over Cloud Comes as Restraint to the Market Growth
Table 4 B2B & IPAAS Showcases the Best Opportunities the Market Growth
Table 5 Constant Up-Gradation in Mobile Operating Systems Will Be the Major Challenge for Mobile Middleware Vendor
Table 6 Mobile Middleware Market Size, By Type, 2014–2019 ($Million)
Table 7 Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Table 8 MADP: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 9 MAM: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 10 MOS: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 11 MDM: Mobile Middleware Market Size, By Region, 2012–2019 ($Million)
Table 12 Mobile Application Management: Mobile Middleware Market Size, By Region, 2012–2019 ($Million)
Table 13 Mobile Middleware Market Size, By Service, 2014–2019 ($Million)
Table 14 System Integration: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 15 Training and Support: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 16 Consulting: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 17 Mobile Middleware Market: Market Size, By Deployment, 2014–2019 ($Million)
Table 18 Cloud: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 19 On-Premise: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 20 Mobile Middleware Market Size, By Organization-Size, 2014–2019 ($Million)
Table 21 SMB: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 22 Large Enterprises: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 23 Mobile Middleware Market Size, By Vertical, 2014–2019 ($Million)
Table 24 BFSI: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 25 Healthcare: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 26 Government Institutions: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 27 Telecom: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 28 Retail: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 29 Energy and Utilities: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 30 Travel & Hospitality: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 31 Education: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 32 Manufacturing: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 33 Aerospace and Defense: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 34 Others: Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 35 Mobile Middleware Market Size, By Region, 2014–2019 ($Million)
Table 36 North America: Mobile Middleware Market Size, By Type, 2014–2019 ($Million)
Table 37 North America: Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Table 38 North America: Mobile Middleware Market Size, By Service, 2014–2019 ($Million)
Table 39 North America: Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Table 40 North America: Mobile Middleware Market Size, By Organization Size, 2014–2019 ($Million)
Table 41 North America: Mobile Middleware Market Size, By Vertical, 2014–2019 ($Million)
Table 42 Europe: Mobile Middleware Market Size, By Type, 2014–2019 ($Million)
Table 43 Europe: Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Table 44 Europe: Mobile Middleware Market Size, By Service, 2014–2019 ($Million)
Table 45 Europe: Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Table 46 Europe: Mobile Middleware Market Size, By Organization Size, 2014–2019 ($Million)
Table 47 Europe: Mobile Middleware Market Size, By Vertical, 2014–2019 ($Million)
Table 48 APAC: Mobile Middleware Market Size, By Type, 2014–2019 ($Million)
Table 49 APAC: Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Table 50 APAC: Mobile Middleware Market Size, By Service, 2014–2019 ($Million)
Table 51 APAC: Mobile Middleware Market Size, By Organization Size, 2014–2019 ($Million)
Table 52 APAC: Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Table 53 APAC: Mobile Middleware Market Size, By Vertical, 2014–2019 ($Million)
Table 54 MEA: Mobile Middleware Market Size, By Type, 2014–2019 ($Million)
Table 55 MEA: Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Table 56 Service: Mobile Middleware Market Size, By MEA, 2014–2019 ($Million)
Table 57 MEA: Mobile Middleware Market Size, By Organization Size, 2014–2019 ($Million)
Table 58 MEA: Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Table 59 MEA: Mobile Middleware Market Size, By Vertical, 2014–2019 ($Million)
Table 60 LA: Mobile Middleware Market Size, By Type, 2014–2019 ($Million)
Table 61 LA: Mobile Middleware Market Size, By Service, 2014–2019 ($Million)
Table 62 LA: Mobile Middleware Market Size, By Organization Size, 2014–2019 ($Million)
Table 63 LA: Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Table 64 LA: Mobile Middleware Market Size, By Vertical, 2014–2019 ($Million)
Table 65 Agreement, Partnership, Collaboration, and Joint Ventures, 2011–2014
Table 66 Mergers and Acquisitions, 2011-2014
Table 67 Venture Capital Funding, 2011-2014
 
 
List of Figures (57 Figures)
 
Figure 1 Global Mobile Middleware Market: Research Design
Figure 2 Data From Secondary Sources
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Market Breakdown & Data Triangulation
Figure 6 NA Accounted for the Largest Market Share in 2014
Figure 7 Top Three Segments for Mobile Middleware Market in 2014
Figure 8 Mobile Middleware Market Size and Growth Rate, 2012–2019 ($Million, Y-O-Y %)
Figure 9 Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Figure 10 Mobile Middleware Market Size, Industry Vertical Snapshot (2014–2019):
Figure 11 Integrating Business Process Over Mobile Drives Mobile Middleware Market Toward Growth
Figure 12 Services Market Grow at A Higher Rate During the Forecast
Figure 13 North America Account for Maximum Market Share in the Market, 2014
Figure 14 APAC is Expected to Register the Highest Market Growth During the Forecast Period
Figure 15 Mobile Middleware Market Lifecycle Analysis, By Region, 2014
Figure 16 Market Investment Scenario: Mobile Middleware Market
Figure 17 New Revenue Pocket for Market Players
Figure 18 APAC Exhibits Highest Market Adoption Scenario of Mobile Middleware During 2014–2019
Figure 19 Software Model: Mobile Middleware Relation With Open System Interconnection (OSI) Model
Figure 20 Market Segmentation, By Software
Figure 21 Market Segmentation: By Services
Figure 22 Market Segmentation: By Deployment
Figure 23 Market Segmentation: By Organization Size
Figure 24 Market Segmentation: By Verticals
Figure 25 Market Segmentation: By Region
Figure 26 Enterprise Application Integration Across Mobile Devices Will Spur the Demand of Mobile Middleware Solutions
Figure 27 Mobile Middleware: Value Chain Analysis
Figure 28 Mobile Middleware: Porter’s Five Forces Analysis
Figure 29 Software Dominates Majority of the Market
Figure 30 Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Figure 31 Mobile Middleware Market Size, By Service, 2014–2019 ($Million)
Figure 32 Mobile Middleware Market Size, By Deployment, 2014–2019 ($Million)
Figure 33 Mobile Middleware Market Size, By Organization Size, 2014–2019 ($Million)
Figure 34 Energy & Utilities: an Attractive Industry Vertical for Mobile Middleware Market, 2014–2019
Figure 35 Mobile Middleware Market, By Region, 2014–2019 ($Million)
Figure 36 Regional Snapshot: APAC is Emerging as A New Hotspot
Figure 37 APAC: an Attractive Destination for Almost All Industry Verticals
Figure 38 LA: Mobile Middleware Market Size, By Software, 2014–2019 ($Million)
Figure 39 Companies Adopting New Product Launch and Mergers & Acquisitions as the Growth Strategy Between 2011 and 2014
Figure 40 HP Company and IBM Corporation Grew at A Faster Rate Between 2009 and 2013
Figure 41 Market Evaluation Framework
Figure 42 Battle for Market Share: Venture Funding and Merger and Acquisitions Were the Key Strategies
Figure 43 New Product Launch, 2011–2014
Figure 44 Regional Revenue Mix of the Top Five Market Players
Figure 45 HP: Company Snapshot
Figure 46 IBM: Company Snapshot
Figure 47 IBM: SWOT Analysis
Figure 48 Microsoft: Company Snapshot
Figure 49 Oracle: Company Snapshot
Figure 50 Oracle: SWOT Analysis
Figure 51 SAP: Company Snapshot
Figure 52 SWOT Analysis
Figure 53 Adobe System: Company Snapshot
Figure 54 Opentext: Company Snapshot
Figure 55 Software AG: Business Overview
Figure 56 Tibco: Company Snapshot
Figure 57 Unisys Corporation: Business Overview

The mobile middleware is the layer of software that facilitates an application developer to connect multiple applications deployed over disparate mobiles and operating systems. Mobile middleware is an addition to the middleware market which is driven by the increasing demand of the BYOD devices in the enterprise network. The enterprises are switching to mobile middleware to prolong their enterprise applications into the field. While developing an enterprise application the developers face the application integration and mobile computing paradigms as the major challenges. Mobile middleware extends functionality of traditional middleware by overcoming mobility challenges, allowing enterprise application developers to easily extend applications to mobile workforce.

The revolution of mobile solutions in the early 1980’s has been a turning point in the history of technology. Moreover, sudden growth in mobile devices and applications has driven the market for mobile middleware. For an enterprise, the precise mobile strategy can boost revenues and output and in turn improve customer relations and services. However, developing mobile applications for even a single platform is a significant challenge due to the rapid modulation of Operating Systems (OS) and hardware duplications.

The enterprise mobility is the top-priority for the business enterprises and to stay ahead in the competitive business environment, enterprises are rapidly adopting the mobile technology solution. The mobile middleware can adapt the business changes rapidly; integrate the back office system support with different mobile devices, mobile applications, and mobile operating systems. It also neutralizes the security and compliance risk, increases the overall productivity, and drives efficient strategic business decisions. All these heterogeneous integration of business applications and automation of business processes are done with utilization of the existing IT systems.

The report analyzes the significance of implementing mobile middleware that would help application developers in designing, integrating, and maintaining different platforms for their apps within the enterprise or through third party vendors. The global mobile middleware market has been segmented on the basis of software, services, deployment, organization size, industry verticals, and regions. Deployment type is sub-segmented into cloud and on-premise. Organization size is classified into SMBs and large enterprise. Industry verticals are further classified into BFSI, healthcare, government, telecom, retail, energy and utilities, travel and hospitality, education, manufacturing, aerospace and defense, and other (construction, real-estate, transportation and logistics, and mining).

The global mobile middleware market is segmented on the basis of regions such as NA, Europe, APAC, MEA, and LA. The global mobile middleware market is provided for each region from 2014 to 2019. The global mobile middleware market is expected to grow from $1470.0 million in 2014 to $3726.1 million in 2019 at a CAGR of 20.4%.

during the forecast period.

Overall Market Size and Forecast

The table given below highlights the Mobile middleware market size by product types from 2014 to 2019

Mobile Middleware Market: Global Market Size, 2014 – 2019 ($Million), Market Growth, 2015–2019 (Y-O-Y %)

Mobile Middleware Market

Source: MarketsandMarkets Analysis

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