HOME Top Market Reports Precision Farming Market by Technology (GPS/GNSS, GIS, Remote Sensing & VRT), Components (Automation & Control, Sensors, FMS), Applications (Yield Monitoring, VRA, Mapping, Soil Monitoring, Scouting) - Global Forecast & Analysis (2013 - 2018)

Precision Farming Market by Technology (GPS/GNSS, GIS, Remote Sensing & VRT), Components (Automation & Control, Sensors, FMS), Applications (Yield Monitoring, VRA, Mapping, Soil Monitoring, Scouting) - Global Forecast & Analysis (2013 - 2018)

By: marketsandmarkets.com
Publishing Date: September 2013
Report Code: SE 2114

 

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For the past few years, the amount of electronic equipment in machinery has gradually increased, as manufacturers build more functional, and with enhanced productivity and performance features in their equipment. Most of these equipment have been comprising an individual user interface mounted in the tractor, which could typically control only one specific piece of equipment. It was observed that to provide inter-operability between the electronic systems on different tractors— implements and user interfaces, and standardization of the electronics were required. This led to the development of ISO 11783 standard, designed by the working group across North America.

The global precision farming market report covers the entire industry on the basis of technology, hardware & software component, application, and geography. The technology section covers different GPS and variable rate technologies, along with their current and future estimations. Of all the major technologies, variable rate technology is expected to register higher adoption rates for mass markets. The application section covers yield monitoring, variable rate application, field mapping, soil monitoring, crop scouting, and others. The applications such as variable rate applications and yield monitoring are expected to be the major revenue generators for the Global precision farming market. The geographical analysis covers Americas, Europe, APAC and ROW regions.

The major drivers for this market are augmented yield & profitability, which are the major contributing factors for farmers to go for precision farming; other drivers like energy & cost saving, and government assistance have also been contributing to the market growth. Major restraints like high initial investments, and lack of awareness and their impact analysis are also covered under this study.

The major companies involved in the global precision farming industry are Deere & Company (U.S.), Trimble Navigation Ltd. (U.S.), Raven Industries (U.S.), Precision Planting Inc. (U.S.), and AgJunction Inc. (U.S.), among others. The U.S. will remain the leading market for the Americas precision farming, throughout the forecasted period, due to their high adoption rate, financially strong growers, and continuous development.

Table Of Contents
 
1 Introduction (Page No. - 21)
  1.1 Key Take-Aways
  1.2 Report Description
  1.3 Markets Covered
  1.4 Stakeholders
  1.5 Research Methodology
      1.5.1 Key Data Points Taken From Secondary Sources
      1.5.2 Key Data Points Taken From Primary Sources
      1.5.3 Assumptions Made For This Report
      1.5.4 List Of Companies Covered During The Study

2 Executive Summary (Page No. - 29)
 
3 Cover Story (Page No. - 33)

4 Overview (Page No. - 37)
  4.1 Introduction
      4.1.1 Benefits Of Precision Farming
  4.2 Definition
  4.3 Evolution Of Precision Farming
  4.4 Precision Farming Life Cycle Analysis
  4.5 Value Chain Analysis
  4.6 Dynamics
      4.6.1 Drivers
            4.6.1.1 Augmented Yield & Profitability
            4.6.1.2 Government Assistance
            4.6.1.3 Energy & Cost Saving
            4.6.1.4 Growing Agro Industry
      4.6.2 Restraints
            4.6.2.1 High Initial Investments
            4.6.2.2 Dearth Of Technical Acumen (Lack Of Technical Know-How)
      4.6.3 Opportunities
            4.6.3.1 Unmanned Aerial Vehicles Application
            4.6.3.2 Penetration Of Broadband And Mobile Technologies
                    4.6.3.2.1 Web Based Precision Farming
  4.7 Burning Issue
      4.7.1 Environmental Protection
  4.8 Winning Imperative
      4.8.1 Partnership Among Market Players.
      4.8.2 Focus On Co-Operative Farming
  4.9 Porter’s Five Forces Analysis
      4.9.1 Supplier’s Bargaining Power
      4.9.2 Buyer’s Bargaining Power
      4.9.3 Threat Of New Entrants
      4.9.4 Threat Of Substitutes
      4.9.5 Competitive Rivalry

5 Global Precision Farming By Technology (Page No. - 65)
  5.1 Introduction
  5.2 Guidance Systems
      5.2.1 Global Positioning System (GPS)
            5.2.1.1 Gnss Technology Accuracy Levels
            5.2.1.2 Gnss Application In Precision Farming
      5.2.2 Geographic Information System
            5.2.2.1 Gis Adoption Analysis For U.S.
  5.3 Remote Sensing
      5.3.1 Handheld
            5.3.1.1 High Usage Of Handheld Sensors
      5.3.2 Satellite
            5.3.2.1 Types Of Satellite Remote Sensing Images
  5.4 Variable Rate Technology (VRT)
      5.4.1 Variable Rate Fertilizer
      5.4.2 Variable Rate Pesticide
      5.4.3 Variable Rate Seeding
            5.4.3.1 Variable Rate Seeding Expected To Have Highest Growth Rate

6 Global Precision Farming Market By Hardware & Software Components (Page No. - 103)
  6.1 Introduction
  6.2 Automation & Control Systems
      6.2.1 Display
      6.2.2 Guidance And Steering
      6.2.3 GPS/GNSS Devices
            6.2.3.1 GPS/GNSS Devices Have Highest Share
      6.2.4 Mobile Devices
      6.2.5 Flow And Application Control Devices
            6.2.5.1 Flow And Application Control Devices Expected To Have High Demand
      6.2.6 Others
  6.3 Sensing & Monitoring Devices
      6.3.1 Yield Monitors
            6.3.1.1 High Adoption In The Us Market
      6.3.2 Soil Sensors
            6.3.2.1 Wide Adoption Of Nutrient Sensors
            6.3.2.2 Moisture Sensor
            6.3.2.3 Temperature Sensor
            6.3.2.4 Nutrient Sensor
      6.3.3 Water Sensors
      6.3.4 Climate Sensors
            6.3.4.1 Climate Sensor’s Growing Significance
      6.3.5 Others
  6.4 Farm Management System
      6.4.1 Softwares
      6.4.2 Consulting & Training Services
            6.4.2.1 New Technology Adoptions Propelling Consultation & Training Services

7 Precision Farming by Application (Page No. - 140)
  7.1 Introduction
  7.2 Yield Monitoring
      7.2.1 Yield Monitoring Benefits
      7.2.2 On-Farm Yield Monitoring
      7.2.3 Off-Farm Yield Monitoring
  7.3 Variable Rate Application
      7.3.1 Map-Based Vra
      7.3.2 Sensor-Based Vra
      7.3.3 Field Applications
            7.3.3.1 Field Applications Analysis In The U.S. Market
  7.4 Field Mapping
      7.4.1 Boundary Mapping
      7.4.2 Drainage Mapping
  7.5 Soil Monitoring
      7.5.1 Moisture Monitoring
      7.5.2 Nutrient Monitoring
  7.6 Crop Scouting
  7.7 Others

8 Global Precision Farming By Geography (Page No. - 158)
  8.1 Introduction
  8.2 Americas
      8.2.1 North America
            8.2.1.1 U.S.
                    8.2.1.1.1 U.S. Holds Highest Market Share Of Precision Farming
            8.2.1.2 Canada
            8.2.1.3 Mexico
      8.2.2 South America
            8.2.2.1 Brazil
            8.2.2.2 Argentina
            8.2.2.3 Others
  8.3 Europe
      8.3.1 Germany
            8.3.1.1 Germany Holds Highest Market Share In Europe
      8.3.2 U.K.
      8.3.3 France
      8.3.4 Others
  8.4 APAC
      8.4.1 China
            8.4.1.1 China Expected To Have Highest Market Growth
      8.4.2 Japan
      8.4.3 India
      8.4.4 Others
  8.5 Rest Of The World
      8.5.1 Australia
            8.5.1.1 One Of The Pioneer In Precision Farming
      8.5.2 Middle East
      8.5.3 Africa
      8.5.4 Others

9 Competitive Landscape (Page No. - 183)
  9.1 Introduction
      9.1.1 Market Shares
      9.1.2 Growth Strategy
      9.1.3 Precision Farming Market Product Portfolio
  9.2 Competitive Situation & Trends
      9.2.1 New Product Developments & Launches
      9.2.2 Joint Ventures, Collaborations, Partnerships, Alliances & Contracts.
      9.2.3 Mergers And Acquisition
      9.2.4 Others
 
10 Company Profile (Overview, Products And Services, Financials, Strategy & Development)*  (Page No. - 206)

   10.1 Ag Business & Crop Inc.
   10.2 Ag Leader Technology
   10.3 Ag-Nav Inc.
   10.4 Agco Corporation
   10.5 Agjunction Inc.
   10.6 Agri Con Gmbh
   10.7 American Sensor Technologies Inc.
   10.8 Autofarm
   10.9 Automata Inc.
   10.10 Deere & Company
   10.11 Dickey-John Corporation
   10.12 Echelon Ag Inc.
   10.13 Jain Irrigation Systems Ltd.
   10.14 Omnistar
   10.15 Precision Planting Inc.
   10.16 Precisionagriculture.Com.Au
   10.17 Raven Industries Inc.
   10.18 Soyl Precision Farming
   10.19 Teejet Technologies
   10.20 The Toro Company
   10.21 Topcon Precision Agriculture
   10.22 Trimble Navigation Limited *Details On Overview, Products And Services, Financials, Strategy & Development   Might Not Be Captured In Case Of Unlisted Companies. 
 
 
List Of Tables  (94 Tables)
 
Table 1 Report Assumptions
Table 2 Precision Farming Market Revenue, By Technology, 2012 – 2018 ($Million)
Table 3 Guidance Systems Market Revenue, By Type, 2012 – 2018 ($Million)
Table 4 Guidance Systems Revenue, By Geography, 2012 – 2018 ($Million)
Table 5 Americas: Guidance Systems Market Revenue, By Region, 2012 – 2018 ($Million)
Table 6 North America: Guidance Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 7 South America: Guidance Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 8 Europe: Guidance Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 9 Apac: Guidance Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 10 Row: Guidance Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 11 Remote Sensing Technology Market Revenue, By Type, 2012 – 2018 ($Million)
Table 12 Remote Sensing Technology Revenue, By Geography, 2012 – 2018 ($Million)
Table 13 Americas: Remote Sensing Market Revenue, By Region, 2012 – 2018 ($Million)
Table 14 North America: Remote Sensing Market Revenue, By Country, 2012 – 2018 ($Million)
Table 15 South America: Remote Sensing Market Revenue, By Country, 2012 – 2018 ($Million)
Table 16 Europe: Remote Sensing Market Revenue, By Country, 2012 – 2018 ($Million)
Table 17 Apac: Remote Sensing Market Revenue, By Country, 2012 – 2018 ($Million)
Table 18 Row: Remote Sensing Market Revenue, By Country, 2012 – 2018 ($Million)
Table 19 Types Of Satellite Remote Sensing Images
Table 20 Variable Rate Technology Market Revenue, By Type, 2012 – 2018 ($Million)
Table 21 Variable Rate Technology Revenue, By Geography, 2012 – 2018 ($Million)
Table 22 Americas: Variable Rate Technology Market Revenue, By Region, 2012 – 2018 ($Million)
Table 23 North America: Variable Rate Technology Market Revenue, By Country, 2012 – 2018 ($Million)
Table 24 South America: Variable Rate Technology Market Revenue, By Country, 2012 – 2018 ($Million)
Table 25 Europe: Variable Rate Technology Market Revenue, By Country, 2012 – 2018 ($Million)
Table 26 Apac: Variable Rate Technology Market Revenue, By Country, 2012 – 2018 ($Million)
Table 27 Row: Variable Rate Technology Market Revenue, By Country, 2012 – 2018 ($Million)
Table 28 Precision Farming Market Revenue, By Components, 2012 – 2018 ($Million)
Table 29 Automation & Control Systems Market Revenue, By Type, 2012 – 2018 ($Million)
Table 30 Automation & Control Systems Revenue, By Geography, 2012 – 2018 ($Million)
Table 31 Americas: Automation & Control Systems Market Revenue, By Region, 2012 – 2018 ($Million)
Table 32 North America: Automation & Control Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 33 South America: Automation & Control Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 34 Europe: Automation & Control Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 35 Apac: Automation & Control Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 36 Row: Automation & Control Systems Market Revenue, By Country, 2012 – 2018 ($Million)
Table 37 Sensing & Monitoring Devices Market Revenue, By Type, 2012 – 2018 ($Million)
Table 38 Sensing & Monitoring Devices Systems Market Revenue, By Geography, 2012 – 2018 ($Million) 
Table 39 Americas: Sensing & Monitoring Devices Market Revenue, By Region, 2012 – 2018 ($Million)
Table 40 North America: Sensing & Monitoring Devices Market Revenue, By Country, 2012 – 2018 ($Million)
Table 41 South America: Sensing & Monitoring Devices Market Revenue, By Country, 2012 – 2018 ($Million)
Table 42 Europe: Sensing & Monitoring Devices Market Revenue, By Country, 2012 – 2018 ($Million)
Table 43 Apac: Sensing & Monitoring Devices Market Revenue, By Country, 2012 – 2018 ($Million)
Table 44 Row: Sensing & Monitoring Devices Market Revenue, By Country, 2012 – 2018 ($Million)
Table 45 Soil Sensors Market Revenue, By Type, 2012 – 2018 ($Million)
Table 46 Farm Management System Market Revenue, By Type, 2012 – 2018 ($Million)
Table 47 Farm Management System Revenue, By Geography, 2012 – 2018 ($Million)
Table 48 Americas: Farm Management System Market Revenue, By Region, 2012 – 2018 ($Million)
Table 49 North America: Farm Management System Market Revenue, By Country, 2012 – 2018 ($Million)
Table 50 South America: Farm Management System Market Revenue, By Country, 2012 – 2018 ($Million)
Table 51 Europe: Farm Management System Market Revenue, By Country, 2012 – 2018 ($Million)
Table 52 Apac: Farm Management System Market Revenue, By Country, 2012 – 2018 ($Million)
Table 53 Row: Farm Management System Market Revenue, By Country, 2012 – 2018 ($Million)
Table 54 Precision Farming Market Revenue, By Applications, 2012 - 2018 ($Million)
Table 55 Benefits Of Yield Monitoring
Table 56 Yield Monitoring Application Market Revenue, By Geography, 2012 - 2018
Table 57 Variable Rate Application Market Revenue, By Geography, 2012 - 2018 ($Million)
Table 58 Field Mapping Application Market Revenue, By Geography, 2012 - 2018 ($Million)
Table 59 Soil Monitoring Application Market Revenue, By Geography, 2012 - 2018 ($Million)
Table 60 Crop Scouting Application Market Revenue, By Geography, 2012 - 2018 ($Million)
Table 61 Other Applications Market Revenue,By Geography, 2012 - 2018 ($Million)
Table 62 Precision Farming Market Revenue, By Geography, 2012 – 2018 ($Million)
Table 63 Americas Precision Farming Market Revenue, By Region, 2012 – 2018 ($Million)
Table 64 Americas: Market Revenue By Applications, 2012 – 2018 ($Million)
Table 65 North America Precision Farming Market Revenue, By Country, 2012 – 2018 ($Million)
Table 66 South America Precision Farming Market Revenue, By Country,2012 – 2018 ($Million)
Table 67 Europe Precision Farming Market Revenue , By Country 2012 – 2018 ($Million)
Table 68 Europe: Market Revenue By Applications, 2012 – 2018 ($Million)
Table 69 Apac Precision Farming Market Revenue, By Country, 2012 – 2018 ($Million)
Table 70 Apac: Market By Revenue By Applications, 2012 – 2018 ($Million)
Table 71 Row Precision Farming Market Revenue, By Country, 2012 – 2018 ($Million)
Table 72 Row: Market Revenue By Applications, 2012 – 2018 ($Million)
Table 73 Product Portfolio
Table 74 Precision Farming: New Product Developments And Product Launches, 2010 – 2013
Table 75 Precision Farming: Joint Ventures, Collaborations, Partnerships, Alliances & Contracts, 2009 – 2012
Table 76 Precision Farming: Mergers & Acquisitions, 2011 – 2012 201
Table 77 Precision Farming: Others, 2010 – 2013
Table 78 Agco Corporation: Total Revenues, 2011 - 2012 ($ Million)
Table 79 Agco Corporation: Total Revenue, By Geography, 2011 - 2012 ($Million)
Table 80 Agjunction: Total Revenue, 2011 - 2012 ($Million)
Table 81 Agjunction: Total Revenue, By Geography, 2011 - 2012 ($Million)
Table 82 Deere & Company: Total Revenue, 2011 - 2012 ($Billion)
Table 83 Jain Irrigation Systems: Total Revenue, 2011 - 2012 ($Million)
Table 84 Jain Irrigation Systems: Total Revenue, By Geography, 2011 - 2012 ($Million)
Table 85 Jain Irrigation Systems: Total Revenue, By Segments, 2011 - 2012 ($Million)
Table 86 Raven Industries Inc.: Total Revenue, 2012 - 2013 ($Million)
Table 87 Raven Industries Inc.: Total Revenue, By Segment, 2012 - 2013 ($Million)
Table 88 Raven Industries: Total Revenue, By Geography, 2012 - 2013 ($Million)
Table 89 Soyl Precision Farming: Products & Services
Table 90 The Toro Company: Total Revenue, 2011 - 2012 ($Million)
Table 91 The Toro Company: Total Revenue, By Geography, 2011 - 2012 ($Million)
Table 92 The Toro Company: Total Revenue, By Segment, 2011 - 2012 ($Million)
Table 93 Trimble Navigation Limited: Total Revenue, 2011 - 2012 ($Million)
Table 94 Trimble Navigation Limited: Total Revenue, By Segment, 2011 - 2012 ($Million)
 
 
List Of Figures  (64 Figures)
 
Figure 1 Steps In Research Methodology
Figure 2 Precision Farming Market Revenve, By Technology, 2012 – 2018 ($Million)
Figure 3 Aspects Of Precision Farming
Figure 4 Precision Farming Market Segmentation
Figure 5 Precision Farming Evolution
Figure 6 Life Cycle Analysis For Precision Farming
Figure 7 Precision Farming Market: Value Chain
Figure 8 Impact Analysis Of Market Drivers
Figure 9 Impact Analysis Of Market Restraints
Figure 10 Porter’s Five Forces Analysis For Precision Farming Market
Figure 11 Supplier’s Bargaining Power
Figure 12 Buyer’s Bargaining Power
Figure 13 Threat Of New Entrants
Figure 14 Threat Of Substitutes
Figure 15 Competitive Rivalry
Figure 16 Precision Farming Technology Market Segmentation
Figure 17 GNSS Technology Accuracy Levels
Figure 18 GNSS Application Pyramid
Figure 19 GIS In Precision Agriculture
Figure 20 GIS Adoption Analysis 2013 – 2018
Figure 21 Remote Sensing Systems
Figure 22 Variable Rate Seeding
Figure 23 Hardware & Software Components Market Segmentation
Figure 24 Market By Application-Tree Structure
Figure 25 Field Applications Analysis
Figure 26 Precision Farming:Segmentation By Geography
Figure 27 Precision Farming: Competitive Landscape
Figure 28 Precision Farming: Share, 2012
Figure 29 Precision Farming: Share, By Growth Strategy, 2010 – 2013 187
Figure 30 Ag Business & Crop Inc.: Products & Services
Figure 31 Ag Leader Technology: Products & Services
Figure 32 Ag Leader Technology: Swot Analysis
Figure 33 Ag-Nav Inc.: Products & Services
Figure 34 Ag-Nav: Swot Analysis
Figure 35 Agco Corporation: Products & Services
Figure 36 Agco Corporation: Swot Analysis
Figure 37 Agjunction: Products & Services
Figure 38 Agri Con Gmbh: Products &Services
Figure 39 Agri Con: Swot Analysis
Figure 40 American Sensor Technologies: Products & Services
Figure 41 Autofarm: Products & Services
Figure 42 Autofarm: Swot Analysis
Figure 43 Automata Inc.: Products & Services
Figure 44 Deere & Company: Products & Services
Figure 45 Deere & Company: Swot Analysis
Figure 46 Dickey-John Corporation: Products & Services
Figure 47 Dickey-John Corporation: Swot Analysis
Figure 48 Echelon Ag: Products & Services
Figure 49 Echelon Ag: Swot Analysis
Figure 50 Jain Irrigation Systems: Products & Services
Figure 51 Omnistar: Products & Services
Figure 52 Precision Planting: Products & Services
Figure 53 Precision Agriculture: Products & Services
Figure 54 Precision Agriculture: Swot Analysis
Figure 55 Raven Industries: Products & Services
Figure 56 Raven Industries: Swot Analysis
Figure 57 Soyl Precision Farming: Swot Analysis
Figure 58 Teejet Technologies: Products & Services
Figure 59 Teejet Technologies: Swot Analysis
Figure 60 The Toro Company: Products & Services
Figure 61 Topcon Precision Agriculture: Products & Services
Figure 62 Topcon Precision Agriculture: Swot Analysis
Figure 63 Trimble Navigation Limited: Products & Services
Figure 64 Trimble Navigation: Swot Analysis

It is defined on the basis of technologies that enable efficient farm management, and can be distinguished from traditional agriculture by its level of management; wherein, instead of managing the whole field as a single unit, it can rather be managed by varied sub-units. It accentuates on the need for sound agronomic practices. Conventionally, growers treat their fields as homogeneous, and repeat the same practices every year. Precision farming optimizes the farmland efficiency and agricultural practices already in use. The major drivers for this market are augmented yield & profitability, government assistance, energy & cost saving, and the growing agro industry. Moreover, the major players in this segment are expanding their business offerings in the opportunistic market segments. There is a lot of opportunity for the existing players and the new entrants to innovate and, thereby, maintain a high performance and reliability.

The major opportunities in precision farming are Unmanned Aerial Vehicle (UAV) applications, and emergence of broadband & mobile technologies. The UAV applications consist of drones that cover a large farmland in a short time, and the measured data is least affected by the weather conditions, prevailing. Currently, the U.S. is at the forefront, and spends a huge R&D on UAV applications, which is followed by Israel, Germany, and France. The other factor, that is, penetration by broadband and mobile technologies, allows the growers to gather information such as scouting records, soil tests, and the likes, on their handheld devices.

The report covers the global market on the basis of technology, components, application and geography. The technology section covers guidance systems such as GPS, GIS, remote sensing; and variable rate technology categories, along with their current and future adoption rates. The components section covers automation & control systems such as display, GPS receivers, and auto-steer; sensing & monitoring devices such as sensors, and yield monitors; and the farm management systems, which include software and services. The application section covers different verticals like yield monitoring, variable rate application, field mapping, soil monitoring, crop scouting, and others. The geographical analysis covers Americas, Europe, APAC, and ROW regions.

The figure below shows the estimated continuous growth of the precision farming in the coming five years from 2013 to 2018.

Precision Farming Market

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