Smart Agriculture Market by Agriculture Type (Precision Farming, Livestock Monitoring, Fish Farming, Smart Greenhouse), Hardware (GPS, Drones, Sensors, RFID, LED Grow Lights), Software, Services, Application, and Geography - Global Forecast to 2023

[194 Pages Report] The smart agriculture market was valued at USD 6.34 billion in 2017 and is expected to reach USD 13.50 billion by 2023, at a CAGR of 12.39% during the forecast period. The base year considered for this study is 2017, and the market forecast is provided for 2018–2023.

The main objectives of this study are as follows:

• To define, analyze, and forecast the smart agriculture market, in terms of value, by type, offering, application, and geography
• To analyze opportunities in the market for various stakeholders by identifying high-growth segments of the smart agriculture market
• To forecast the smart agriculture market for various segments with respect to 4 main regions—Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
• To strategically profile key players and comprehensively analyze their market positions in terms of ranking and core competencies, and detail the competitive landscape for market leaders

In the smart agriculture market report, both top-down and bottom-up approaches have been used to estimate and validate the size of the smart agriculture market, along with other dependent submarkets. The key players in the smart agriculture market have been identified through secondary research, and their market share in the respective regions has been determined through primary and secondary research. This entire research methodology includes the study of annual and financial reports of the top players, as well as interviews with experts (such as CEOs, VPs, directors, and marketing executives) for key insights (both quantitative and qualitative). All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research study have been accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. This data has been consolidated and supplemented with detailed inputs and analysis from MarketsandMarkets and presented in this report.

In the process of determining and verifying the market size of several segments and sub-segments gathered through secondary research, extensive primary interviews have been conducted with key opinion leaders. The breakup of the profiles of primary participants has been given below:

To know about the assumptions considered for the study, download the pdf brochure

The ecosystem of the smart agriculture market comprises technology providers such as Deere & Company (US), Trimble (US), AGCO (US), AgJunction (US), Raven Industries (US), AG Leader (US), Precision Planting (US), The Climate Corporation (US), Descartes Labs (US), ec2ce (Spain), Gamaya (Switzerland), and Decisive Farming (Canada).

The report also describes drivers, restraints, opportunities, and challenges impacting the growth of the smart agriculture market. In addition to the in-depth view on market segmentation, the report includes the critical market data and qualitative information for each type, along with qualitative analysis, such as value chain analysis, market ranking analysis, and competitive situations and trends. The report targets technology providers, software and service providers, system integrators, and end-user industries of the smart agriculture market.

Product Launches and Developments

Agreements, Partnerships, and Contracts

Mergers and Acquisitions

Target Audience

• Electronic hardware equipment manufacturers
• Agricultural equipment manufacturers
• Smart agriculture software and solution providers
• Smart agriculture technology providers
• Technical universities
• Government research agencies and private research organizations
• Standardization and testing firms
• Government bodies (regulatory authorities and policy-makers)
• Original equipment manufacturers (OEMs)
• Research organizations and consulting companies
• VCs, private equity firms, and start-up companies

Scope of the Report

The smart agriculture market has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. The smart agriculture market has been segmented on the basis of agriculture type, offering, application, and geography, as follows:

By Agriculture Type

• Precision Farming
• Livestock Monitoring
• Fish Farming
• Smart Greenhouses
• Others (Orchid, Forestry, and Horticulture)

By Offering

• Hardware
  • Precision Farming Hardware
    • Automation and Control Systems
    • Sensing and Monitoring Systems
  • Livestock Monitoring Hardware
    • RFID Tags & Readers
    • Sensors
    • Transmitters & Mounting Equipment
    • GPS
    • Others
  • Fish Farming Hardware
    • GPS/GNSS
    • Sensors
    • Others
  • Smart Greenhouse Hardware
    • HVAC Systems
    • LED Grow Lights
    • Sensors
    • Others
• Software
  • Local/Web Based
  • Cloud Based
    • Software as a Service (SaaS)
    • Platform as a Service (PaaS)
• Services
  • System Integration & Consulting
  • Managed Services
  • Connectivity Services
  • Assisted Professional Services
  • Maintenance and Support

By Application

• Precision Farming Applications
• Livestock Monitoring Applications
• Fish Farming Applications
• Smart Greenhouse Applications
• Others (Orchid, Forestry, and Horticulture)

By Geography

• Americas
• Europe
• APAC
• RoW

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report.

Agriculture Type Analysis:

• Detailed analysis of the precision farming, livestock monitoring, fish farming, and smart greenhouses markets

Country-Wise Information:

• Detailed analysis of various hardware, software, and services available in each country

Company Information:

• Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Study Objectives
    1.2 Definition
    1.3 Scope of the Study
           1.3.1 Markets Covered
           1.3.2 Geographic Scope
           1.3.3 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 List of Major Secondary Sources
                    2.1.1.2 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Breakdown of Primaries
                    2.1.2.3 Key Data From Primary Sources
           2.1.3 Secondary and Primary Research
                    2.1.3.1 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing the Market Ranking By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing the Market Ranking By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 32)

4 Premium Insights (Page No. - 37)
    4.1 Attractive Opportunities in the Smart Agriculture Market
    4.2 Smart Agriculture Market in APAC, By Application and Country
    4.3 Smart Agriculture Market, By Offering
    4.4 Smart Agriculture Market, By Agriculture Type
    4.5 Smart Agriculture Market, By Country (2018–2023)

5 Market Overview (Page No. - 41)
    5.1 Market Evolution
    5.2 Market Dynamics
           5.2.1 Drivers
                    5.2.1.1 Increasing Adoption of Internet of Things (IoT) and Artificial Intelligence (AI) By Farmers and Growers
                    5.2.1.2 Focus on Livestock Monitoring and Disease Detection to Improve Efficiency of Farming
                    5.2.1.3 Governments’ Support to Adopt Modern Agricultural Techniques
                    5.2.1.4 Growing Demand for Agricultural Production Owing to Increasing Population
           5.2.2 Restraints
                    5.2.2.1 Overall Fragmented Agriculture Industry
                    5.2.2.2 High Cost, and Limited Technical Knowledge and Skills of Farmers
           5.2.3 Opportunities
                    5.2.3.1 Advent of Big Data in Agriculture Farm
                    5.2.3.2 Integration of Smartphones With Hardware Devices and Software Applications
           5.2.4 Challenges
                    5.2.4.1 Data Management and Data Aggregation in Smart Agriculture
                    5.2.4.2 Lack of Standardization in the Smart Agriculture Industry
           5.2.5 Burning Issues
                    5.2.5.1 Environmental Protection With the Help of Smart Agriculture Techniques

6 Industry Trends (Page No. - 50)
    6.1 Introduction
    6.2 Value Chain Analysis
           6.2.1 Major Stakeholders in the Smart Agriculture Market
    6.3 Key Industry Trends
           6.3.1 Internet of Things (IoT) Shaping Smart Agriculture Market
           6.3.2 Increasing Use of M2m Solutions in Agriculture
           6.3.3 Advent of Artificial Intelligence (AI) in Agriculture and Livestock Monitoring

7 Smart Agriculture Market, By Offering (Page No. - 54)
    7.1 Introduction
    7.2 Hardware
           7.2.1 Precision Farming Hardware
                    7.2.1.1 Automation and Control Systems
                               7.2.1.1.1 Drones/Uavs
                               7.2.1.1.2 Irrigation Controller
                               7.2.1.1.3 GPS/GNSS
                               7.2.1.1.4 Flow and Application Control Devices
                               7.2.1.1.5 Guidance and Steering
                               7.2.1.1.6 Handheld Mobile Devices/Handheld Computers
                               7.2.1.1.7 Displays
                               7.2.1.1.8 Others
                    7.2.1.2 Sensing and Monitoring Devices
                               7.2.1.2.1 Yield Monitors
                               7.2.1.2.2 Soil Sensors
                               7.2.1.2.3 Water Sensors
                               7.2.1.2.4 Climate Sensors
                               7.2.1.2.5 Others
           7.2.2 Livestock Monitoring Hardware
                    7.2.2.1 Rfid Tags and Readers
                    7.2.2.2 Sensors
                    7.2.2.3 Control System
                    7.2.2.4 GPS
                    7.2.2.5 Others
           7.2.3 Fish Farming Hardware
                    7.2.3.1 GPS/GNSS
                    7.2.3.2 Sensors
                    7.2.3.3 Others
           7.2.4 Smart Greenhouse Hardware
                    7.2.4.1 HVAC Systems
                    7.2.4.2 Led Grow Lights
                    7.2.4.3 Sensors
                    7.2.4.4 Others
    7.3 Software
           7.3.1 Local/Web Based
           7.3.2 Cloud Based
                    7.3.2.1 Platform as A Service (PaaS)
    7.4 Services
           7.4.1 System Integration and Consulting
           7.4.2 Managed Services
                    7.4.2.1 Farm Operation Services
                    7.4.2.2 Data Services
                    7.4.2.3 Analytics
           7.4.3 Connectivity Services
           7.4.4 Assisted Professional Services
                    7.4.4.1 Supply Chain Management Services
                    7.4.4.2 Climate Information Services
                    7.4.4.3 Others
           7.4.5 Maintenance and Support

8 Smart Agriculture Market, By Agriculture Type (Page No. - 84)
    8.1 Introduction
    8.2 Precision Farming
    8.3 Livestock Monitoring
    8.4 Smart Greenhouse
    8.5 Fish Farm Monitoring
    8.6 Others

9 Smart Agriculture Market, By Application (Page No. - 99)
    9.1 Introduction
    9.2 Precision Farming Application
           9.2.1 Yield Monitoring
           9.2.2 Field Mapping
           9.2.3 Crop Scouting
           9.2.4 Weather Tracking & Forecasting
           9.2.5 Irrigation Management
           9.2.6 Inventory Management
           9.2.7 Farm Labor Management
           9.2.8 Financial Management
           9.2.9 Others
    9.3 Livestock Monitoring Applications
           9.3.1 Feeding Management
           9.3.2 Heat Stress Management
           9.3.3 Milk Harvesting Management
           9.3.4 Breeding Management
           9.3.5 Animal Comfort Management
           9.3.6 Behaviour Monitoring & Management
           9.3.7 Others
    9.4 Fish Farming Applications
           9.4.1 Fish Tracking & Fleet Navigation
           9.4.2 Feeding Management
           9.4.3 Water Quality Management
           9.4.4 Others
    9.5 Smart Greenhouse Applications
           9.5.1 HVAC Management
           9.5.2 Yield Monitoring
           9.5.3 Water & Fertilizer Management
    9.6 Others

10 Geographic Analysis (Page No. - 114)
     10.1 Introduction
     10.2 Americas
             10.2.1 North America
                        10.2.1.1 US
                        10.2.1.2 Canada
                        10.2.1.3 Mexico
             10.2.2 South America
                        10.2.2.1 Brazil
                        10.2.2.2 Argentina
                        10.2.2.3 Rest of South America
     10.3 Europe
             10.3.1 Germany
             10.3.2 UK
             10.3.3 France
             10.3.4 Italy
             10.3.5 Netherlands
             10.3.6 Rest of Europe
     10.4 APAC
             10.4.1 China
             10.4.2 Japan
             10.4.3 Australia
             10.4.4 India
             10.4.5 South Korea
             10.4.6 Rest of APAC
     10.5 Rest of the World
             10.5.1 Russia
             10.5.2 Africa
             10.5.3 Middle East

11 Competitive Landscape (Page No. - 139)
     11.1 Overview
     11.2 Market Ranking Analysis, 2017
     11.3 Competitive Situation and Trends
             11.3.1 Product Launches
             11.3.2 Agreements, Partnerships, and Contracts
             11.3.3 Mergers and Acquisitions

12 Company Profiles (Page No. - 146)
(Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
     12.1 Key Players
             12.1.1 Deere & Company
             12.1.2 Trimble
             12.1.3 Agco
             12.1.4 Agjunction
             12.1.5 Raven Industries
             12.1.6 Delaval (Subsidiary of Tetra Laval International)
             12.1.7 GEA Group
             12.1.8 AG Leader Technology
             12.1.9 Teejet Technologies
             12.1.10 Topcon Positioning Systems
     12.2 Other Important Players
             12.2.1 Dickey-John
             12.2.2 Crop Metrics
             12.2.3 Sst Development Group
             12.2.4 Geosys
             12.2.5 Dairy Master
     12.3 Startup Ecosystem
             12.3.1 The Climate Corporation (Subsidiary of Monsanto)
             12.3.2 Cainthus
             12.3.3 Tevatronic
             12.3.4 Granular
             12.3.5 Amaizz
             12.3.6 Hexagon Agriculture
             12.3.7 Yield Lab
             12.3.8 Agribotix
             12.3.9 Prospera Technology
             12.3.10 Agrivi

*Details on Business Overview, Products and Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 188)
     13.1 Insights From Industry Experts
     13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.3 Available Customization
     13.4 Related Reports
     13.5 Author Details

List of Tables (66 Tables)

Table 1 Smart Agriculture Market, By Offering, 2015–2023 (USD Million)
Table 2 Smart Agriculture Hardware Market, By Region, 2015–2023 (USD Million)
Table 3 Precision Farming Hardware Market, By Hardware Type, 2015–2023 (USD Million)
Table 4 Precision Farming Smart Agriculture Market for Automation and Control Systems, By Device Type, 2015–2023 (USD Million)
Table 5 Precision Farming Smart Agriculture Market for Automation and Control Systems, By Region, 2015–2023 (USD Million)
Table 6 Precision Farming Sensing and Monitoring Devices Market, By Device Type, 2015–2023 (USD Million)
Table 7 Precision Farming Sensing and Monitoring Devices Market, By Geography, 2015–2023 (USD Million)
Table 8 Livestock Monitoring Hardware Market, By Device Type, 2015–2023 (USD Million)
Table 9 Livestock Monitoring Hardware Market, By Region, 2015–2023 (USD Million)
Table 10 Fish Farming Smart Agriculture Hardware Market, By Device Type, 2015–2023 (USD Million)
Table 11 Fish Farming Smart Agriculture Hardware Market, By Region, 2015–2023 (USD Million)
Table 12 Smart Greenhouse Hardware Market , By Device Type, 2015–2023 (USD Million)
Table 13 Smart Greenhouse Hardware Market, By Geography, 2015–2023 (USD Million)
Table 14 Smart Agriculture Software Market, By Region, 2015–2023 (USD Million)
Table 15 Precision Farming Software Market, By Deployment Type, 2015–2023 (USD Million)
Table 16 Livestock Monitoring Software & Solution Market, By Deployment Type, 2015–2023 (USD Million)
Table 17 Fish Farm Monitoring Software Market, By Deployment Type, 2015–2023 (USD Million)
Table 18 Smart Greenhouse Software Market, By Deployment Type, 2015–2023 (USD Million)
Table 19 Other Smart Agriculture Software Market, By Deployment Type, 2015–2023 (USD Million)
Table 20 Smart Agriculture Services Market, By Geography, 2015–2023 (USD Million)
Table 21 Smart Agriculture Precision Farming Market, By Service Type, 2015–2023 (USD Million)
Table 22 Livestock Monitoring Smart Agriculture Market, By Service Type, 2015–2023 (USD Million)
Table 23 Fish Farming Smart Agriculture Market, By Service Type, 2015–2023 (USD Million)
Table 24 Smart Greenhouse Market, By Service Type, 2015–2023 (USD Million)
Table 25 Other Smart Agriculture Market, By Service Type, 2015–2023 (USD Million)
Table 26 Smart Agriculture Market, By Agriculture Type, 2015–2023 (USD Million)
Table 27 Precision Farming Market, By Offering, 2015–2023 (USD Million)
Table 28 Precision Farming Market, By Technology, 2015–2023 (USD Million)
Table 29 Precision Farming Market, By Application, 2015–2023 (USD Million)
Table 30 Precision Farming Market, By Geography, 2015–2023 (USD Million)
Table 31 Livestock Monitoring Market, By Offering, 2015–2023 (USD Million)
Table 32 Livestock Monitoring Market, By Geography, 2015–2023 (USD Million)
Table 33 Smart Greenhouse Market, By Offering, 2015–2023 (USD Million)
Table 34 Smart Greenhouse Market, By Geography, 2015–2023 (USD Million)
Table 35 Market for Fish Farm Monitoring, By Offering, 2015–2023 (USD Million)
Table 36 Market for Fish Farm Monitoring, By Geography, 2015–2023 (USD Million)
Table 37 Market for Other Agriculture Types, By Offering, 2015–2023 (USD Million)
Table 38 Market for Other Agriculture Types, By Geography, 2015–2023 (USD Million)
Table 39 Smart Agriculture Market, By Application, 2015–2023 (USD Million)
Table 40 Smart Agriculture Market for Precision Farming, By Application, 2015–2023 (USD Million)
Table 41 Smart Agriculture Market for Livestock Monitoring, By Application, 2015–2023 (USD Million)
Table 42 Smart Agriculture Market for Fish Farming, By Application, 2015–2023 (USD Million)
Table 43 Market for Smart Greenhouse, By Application, 2015–2023 (USD Million)
Table 44 Smart Agriculture Market, By Region, 2015–2023 (USD Million)
Table 45 Smart Agriculture Market in the Americas, By Offering, 2015–2023 (USD Million)
Table 46 Smart Agriculture Market in the Americas, By Agriculture Type, 2015–2023 (USD Million)
Table 47 Smart Agriculture Market in the Americas, By Region, 2015–2023 (USD Million)
Table 48 Smart Agriculture Market in North America, By Offering, 2015–2023 (USD Million)
Table 49 Smart Agriculture Market in North America, By Agriculture Type, 2015–2023 (USD Million)
Table 50 Smart Agriculture Market in North America, By Country/Region, 2015–2023 (USD Million)
Table 51 Smart Agriculture Market in South America, By Offering, 2015–2023 (USD Million)
Table 52 Smart Agriculture Market in South America, By Agriculture Type, 2015–2023 (USD Million)
Table 53 Smart Agriculture Market in South America, By Country/Region, 2015-2023 (USD Million)
Table 54 Smart Agriculture Market in Europe, By Offering, 2015–2023 (USD Million)
Table 55 Smart Agriculture Market in Europe, By Agriculture Type, 2015–2023 (USD Million)
Table 56 Smart Agriculture Market in Europe, By Country/Region, 2015–2023 (USD Million)
Table 57 Smart Agriculture Market in APAC, By Offering, 2015–2023 (USD Million)
Table 58 Smart Agriculture Market in APAC, By Agriculture Type, 2015–2023 (USD Million)
Table 59 Smart Agriculture Market in APAC, By Country/Region, 2015–2023 (USD Million)
Table 60 Smart Agriculture Market in RoW, By Offering, 2015–2023 (USD Million)
Table 61 Smart Agriculture Market in RoW, By Agriculture Type, 2015–2023 (USD Million)
Table 62 Smart Agriculture Market in RoW, By Country/Region, 2015–2023 (USD Million)
Table 63 Market Ranking of the Top 5 Players in the Smart Agriculture Market, 2017
Table 64 Product Launches and Developments, 2015–2018
Table 65 Agreements, Partnerships, and Contracts, 2015–2018
Table 66 Mergers and Acquisitions, 2014–2017

List of Figures (51 Figures)

Figure 1 Smart Agriculture Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Smart Agriculture Market, 2015–2023 (USD Billion)
Figure 6 Precision Farming to Hold the Largest Size of the Overall Smart Agriculture Market By 2023
Figure 7 Smart Agriculture Market for Services to Grow at the Highest CAGR During the Forecast Period
Figure 8 The Americas Held A Major Share of the Smart Agriculture Market in 2017
Figure 9 Increasing Adoption of IoT and Artificial Intelligence Technology is Expected to Create New Opportunities in the Smart Agriculture Market
Figure 10 Australia Held the Largest Share of the Smart Agriculture Market in APAC in 2017
Figure 11 Hardware Held the Largest Market for the Smart Agriculture Market in 2017
Figure 12 Precision Farming to Hold the Largest Size of the Smart Agriculture Market By 2023
Figure 13 Smart Agriculture Market in China to Grow at the Highest CAGR During the Forecast Period
Figure 14 Evolution of Smart Agriculture
Figure 15 Smart Agriculture Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 World Food Consumption in Kcal/Person/Day By 2030
Figure 17 Value Chain Analysis: Smart Agriculture Market
Figure 18 Major Players in the Value Chain
Figure 19 Increasing Use of M2m Solutions in Agriculture—The Leading Trend Among Key Market Players
Figure 20 Smart Agriculture Services Market to Grow at Highest CAGR Between 2018 and 2023
Figure 21 Irrigation Controller Market to Grow at the Highest CAGR Between 2018 and 2023
Figure 22 Yield Monitors Held the Largest Share of the Market for Sensing and Monitoring Devices in 2017
Figure 23 GPS Devices for Livestock Monitoring Market to Grow at Highest CAGR Between 2018 and 2023
Figure 24 Sensors Held the Largest Share of the Fish Farming Hardware Devices in 2017
Figure 25 Smart Greenhouse Led Grow Lights to Grow at the Highest Rate Between 2018 and 2023
Figure 26 Livestock Monitoring Connectivity Services Market Expected to Grow at Highest CAGR During the Forecast Period
Figure 27 Precision Farming to Hold the Largest Size of the Smart Agriculture Market Between 2018 and 2023
Figure 28 Market for Precision Farming Vrt Technology to Grow at Highest CAGR Between 2018 and 2023
Figure 29 Precision Farming Market in APAC to Grow at Highest CAGR Between 2018 and 2023
Figure 30 Market for Livestock Monitoring in APAC to Grow at Highest CAGR Between 2018 and 2023
Figure 31 Europe Expected to Hold the Largest Market Size for Smart Greenhouse By 2023
Figure 32 Market for Fish Farm Monitoring in APAC to Grow at the Highest CAGR Between 2018 and 2023
Figure 33 Market for Other Smart Agriculture Farming in APAC to Grow at the Highest Rate Between 2018 and 2023
Figure 34 Smart Agriculture Market, By Application
Figure 35 Market for Weather Tracking & Forecasting Application to Grow at Highest CAGR Between 2018 and 2023
Figure 36 Market for Feeding Management Applications to Grow at the Highest CAGR Between 2018 and 2023
Figure 37 Fish Tracking and Fleet Navigation Applications to Hold the Largest Size of the Market Between 2018 and 2023
Figure 38 Market for Water & Fertilizer Management Application to Grow at Highest CAGR Between 2018 and 2023
Figure 39 Countries in APAC is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 40 The Americas: Smart Agriculture Market Snapshot
Figure 41 Europe: Smart Agriculture Market Snapshot
Figure 42 Asia Pacific: Smart Agriculture Market Snapshot
Figure 43 Product Launches: Key Strategies Adopted By the Key Players Between 2015 and 2017
Figure 44 Smart Agriculture Market Evaluation Framework
Figure 45 Deere & Company: Company Snapshot
Figure 46 Trimble : Company Snapshot
Figure 47 Agco : Company Snapshot
Figure 48 Agjunction : Company Snapshot
Figure 49 Raven Industries: Company Snapshot
Figure 50 Delaval : Company Snapshot
Figure 51 GEA Group : Company Snapshot

The smart agriculture market is estimated to be worth USD 7.53 billion in 2018 and is projected to reach USD 13.50 billion by 2023, at a CAGR of 12.39% between 2018 and 2023. Major factors contributing to the growth of the smart agriculture market include the increasing adoption of advanced technologies in various agriculture applications such as precision farming, smart green house, livestock monitoring, and fish farm monitoring. Changing weather patterns due to increasing global warming have impelled the adoption of advanced farming technologies to enhance farm productivity and crop yield. Farmers or growers across the globe are increasingly adopting advanced farming devices and equipment such as steering and guidance, sensors, yield monitors, display devices, and farm management software.

The smart agriculture market has been segmented on the basis of offering, type, application, and region. On the basis of offering, the smart agriculture market has been classified into hardware, software, and services. Hardware held the largest market share in 2017 owing to the high adoption of automation and control devices, such as drones/UAVs, GPS/GNSS, irrigation controllers, guidance and steering systems, yield monitors, and sensors. In the yield monitoring process, sensors and GPS devices play a vital role in measuring various yield parameters. It also uses GPS-based auto-guidance technology in agricultural vehicles to reduce the overlapping of equipment and tractor passes, thus saving fuel, labor, time, and soil compaction. Increasing demand for automation and control devices, and monitoring and sensing devices is the major factor that is likely to contribute to the growth of the smart agriculture market for hardware.

On the basis of type, the smart agriculture market has been segmented into precision farming, livestock monitoring, fish farm monitoring, smart greenhouse, and others. Precision farming held the largest market size in 2017. The high adoption of precision farming technologies such as positioning systems, remote sensing, guidance system, and variable rate technology by farmers across the globe are the main reason for a larger market size of precision farming agriculture type. Increasing demand for these technologies is driving the growth of the market for precision farming. Precision farming can be used in a wide range of applications, from a single GPS-enabled guidance system for a piece of farm equipment to a more complex function such as the remote monitoring and controlling of multiple in-field devices using an integrated software platform.

Various applications pertaining to smart agriculture market include yield monitoring, field mapping, weather tracking and forecasting, feeding management, milk harvesting, fish tracking, and HVAC management. Yield monitoring is the most widely used application; as a result, this segment held the largest market size in 2017. Yield monitors can be a combination of various components such as mass flow sensors, moisture sensors, ground speed sensors, GPS receivers, and a task computer located nearby, which controls the integration and interaction of these components.

On the basis of region, the smart agriculture market has been classified into the Americas, Europe, APAC, and RoW. The Americas held the largest share of the smart agriculture market in 2017. Countries such as the US and Canada in the Americas are the early adopters of smart agriculture technologies, which are the major reason for the high share of this region in the smart agriculture market. Farmers or growers in this region are increasingly adopting advanced farming systems and equipment such as steering and guidance systems, sensors, display devices, and farm management software.

Major factors restraining the growth of the smart agriculture market are high cost and limited technical knowledge and skills of farmers. Smart agriculture requires high initial investment, efficient farming tools, and skilled and knowledgeable farmers or growers, among others.

Key players in the smart agriculture market include Deere & Company (US), (Trimble) (US), AGCO (US), AgJunction (US), Raven Industries (US), AG Leader Technology (US), DeLaval (Sweden), GEA Group (Germany), Precision Planting (US), SST Development Group (US), Teejet Technologies (US), Topcon Positioning Systems (US), DICKEY-john Corporation (US), CropMetrics (US), Agribotix (US), The Climate Corporation (US), ec2ce (Spain), Descartes Labs (US), Gamaya (Switzerland), Granular (US), Prospera Technologies (Israel), Autonomous Tractor Corporation (US), Decisive Farming (Canada), Hexagon Agriculture (Brazil), and Autocopter Corp (US). These players adopted various strategies such as new product developments, mergers, partnerships, collaborations, and expansions to cater to customer demands.

Drivers

Increasing adoption of Internet of Things (IoT) and artificial intelligence (AI) by farmers and growers

Internet of Things (IoT) and artificial intelligence (AI) are helping farmers and growers to optimize their crop yields and promote livestock health through remote monitoring and data-driven decision-making. Technologies such as machine learning, satellite imagery, variable rate technology, and advanced analytics are empowering small-holder farmers to increase their income through higher crop yield and greater price control.

Focus on livestock monitoring and disease detection to improve efficiency of farming

With the increasing global population, demand for meat is also increasing. According to CEMA, the global demand for meat is expected to rise by 40% over the next 15 years, owing to the growing population and increasing consumption of protein-rich diets. According to the United Nation’s Food and Agriculture Organization (FAO), technology solutions in agricultural and livestock production systems would play a key role to ensure an adequate food supply for an expected population of 9.7 billion by 2050.

Opportunities

Advent of big data in agriculture farm

Big data are expected to have a large impact on smart farming and involves in every stage of food supply chain. Smart devices such as sensors, and GPS/GNSS produces large amount of data with unprecedented decision-making capabilities. As more and more smart devices and sensors are installed on the farms, agriculture practices will become increasingly data driven and data-enabled. Big data is expected to cause major shifts in transforming agriculture industry. New technologies such as internet of things and cloud computing are expected to leverage this development and introduce more robots and artificial intelligence in farming.

Integration of smartphones with hardware devices and software applications

Smartphone is the new agriculture tool. In the developing and developed countries, smartphones incorporated with multiple user-friendly applications (apps) related to agriculture are becoming popular among farmers. The agriculture-specific applications in smartphones provide all farming-related information to farmers, thereby helping them effectively use the information to make better decisions. The mobile applications cost lesser than the applications incorporated in devices such as laptops or computers.

According to the Farm Journal Media Survey in February 2015, more than 60% of the farmers worldwide are already using smartphones and tablet computers. The use of smartphones among farmers has been steadily increasing since 2009, and this is expected to grow extensively in the coming years.

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