HOME Top Market Reports Prescriptive Analytics Market by Component (Software and Service), Data Type (Unstructured, Semi-Structured, and Structured), Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021

Prescriptive Analytics Market by Component (Software and Service), Data Type (Unstructured, Semi-Structured, and Structured), Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: January 2017
Report Code: TC 4874

 

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The prescriptive analytics market size is estimated to grow from USD 1.16 Billion in 2016 to USD 4.58 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 31.7% during the forecast period. The base year considered for this report is 2015 and the forecast period is 2016–2021.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the global prescriptive analytics market on the basis of components, data types, applications, business functions, deployment models, verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). It aims to strategically analyze micro markets with respect to individual growth trends, future prospects, and contribution to the total market. The report attempts to forecast the market size with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. It strategically profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as joint ventures, acquisitions, new product developments, and Research & Development (R&D) activities in the prescriptive analytics market.

The research methodology used to estimate and forecast the market begins with capturing data on key vendor’s revenues through a secondary research. The sources referred for secondary research include, Hoovers, Bloomberg Businessweek, Factiva, and OneSource. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global prescriptive analytics market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of primary profiles is depicted in the below figure:

The breakup of primary participants is as follows

Prescriptive Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The prescriptive analytics ecosystem comprises solutions and service providers such as IBM Corporation (U.S.), FICO (U.S.), River Logic, Inc. (U.S.), Ayata (U.S.), Angoss Software (U.S.), Profitect (U.S.), Frontline (U.S.), Panoratio (Germany), TIBCO Software (U.S.), and NGData (Belgium).

Key Target Audience:

  • Independent Software Vendors
  • Business Analytics Software Providers
  • IT Service Providers
  • Cloud Service Providers
  • System Integrators
  • Application Design and Software Developers

 “Study answers several questions for the stakeholders, primarily which market segments will focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report:

The research report categorizes the prescriptive analytics market to forecast the revenues and analyzes the trends in each of the following subsegments:

By Component:

  • Software
  • Services

By Data Type:

  • Unstructured
  • Semi-structured
  • Structured

By Application:

  • Risk Management
  • Operation Management
  •  Revenue Management
  •  Network management
  • Supply Chain Management
  • Workforce Management
  • Others

By Business Function:

  • HR
  • Sales
  • Marketing
  • Finance
  • Operations

By Deployment Model:

  • On-Premises
  • On-Demand

By Vertical:

  • Healthcare and life sciences
  • BFSI
  • IT and Telecommunication
  •  Retail and Consumer Goods
  • Media and Entertainment
  • Manufacturing
  • Energy and Utility
  • Travel and hospitality
  • Transportation and logistics
  • Government and Defense
  • Others

By Region:

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis:

Product matrix gives a detailed comparison of product portfolio of each company.

Geographic Analysis:

  • Further breakdown of the North America prescriptive analytics market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information:

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Prescriptive Analytics Market
    4.2 Market Share of Applications and Top Three Regions
    4.3 Lifecycle Analysis, By Region
    4.4 Market Investment Scenario
    4.5 Prescriptive Analytics Market: Top Three Verticals

5 Market Overview (Page No. - 32)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Component
           5.2.2 By Application
           5.2.3 By Business Function
           5.2.4 By Deployment Model
           5.2.5 By Vertical
           5.2.6 By Region
    5.3 Evolution
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Emergence of Advanced Technologies Such as Big Data and Iot
                    5.4.1.2 Rising Popularity of Real-Time Accessibility of Data for Efficient Business Operations
           5.4.2 Restraints
                    5.4.2.1 Complex Analytical Workflow
                    5.4.2.2 Dynamic Nature of Data
           5.4.3 Opportunities
                    5.4.3.1 Overcoming the Lacunae of Traditional Business Intelligence Tools
                    5.4.3.2 Growing Investment in Big Data Infrastructure Across Geography
                    5.4.3.3 Rise in Cyber-Crimes and Need for Crime Prediction and Prevention
           5.4.4 Challenges
                    5.4.4.1 Lack of Advanced Analytical Knowledge Among the Workforce
                    5.4.4.2 Diversity of Data Models Based on Business Needs
                    5.4.4.3 Reluctance to Adopt Advanced Analytical Technology

6 Industry Trends (Page No. - 41)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Prescriptive Analytics Use Cases
           6.3.1 Introduction
                    6.3.1.1 Travel and Transportation Optimization
                    6.3.1.2 Oil Production Through Fracking
                    6.3.1.3 Improving the Healthcare Industry
                    6.3.1.4 Google’s Self-Driven Car
    6.4 Strategic Benchmarking

7 Prescriptive Analytics Market, By Component (Page No. - 45)
    7.1 Introduction
    7.2 Software
    7.3 Services
           7.3.1 Professional Services
           7.3.2 Managed Services

8 Prescriptive Analytics Market Analysis, By Data Type (Page No. - 49)
    8.1 Introduction
    8.2 Unstructured Data
    8.3 Semi-Structured Data
    8.4 Structured Data

9 Prescriptive Analytics Market Analysis, By Application (Page No. - 53)
    9.1 Introduction
    9.2 Risk Management
    9.3 Operations Management
    9.4 Revenue Management
    9.5 Network Management
    9.6 Supply Chain Management
    9.7 Workforce Management
    9.8 Others

10 Prescriptive Analytics Market Analysis, By Business Function (Page No. - 60)
     10.1 Introduction
     10.2 Human Resources
     10.3 Sales
     10.4 Marketing
     10.5 Finance
     10.6 Operations

11 Prescriptive Analytics Market Analysis, By Deployment Model (Page No. - 66)
     11.1 Introduction
     11.2 On-Premises
     11.3 On-Demand

12 Prescriptive Analytics Market Analysis, By Vertical (Page No. - 70)
     12.1 Introduction
     12.2 Healthcare and Life Sciences
     12.3 Banking, Financial Services, and Insurance
     12.4 Information Technology and Telecommunications
     12.5 Retail and Consumer Goods
     12.6 Media and Entertainment
     12.7 Manufacturing
     12.8 Energy and Utilities
     12.9 Travel and Hospitality
     12.10 Transportation and Logistics
     12.11 Government and Defense
     12.12 Others

13 Geographic Analysis (Page No. - 82)
     13.1 Introduction
     13.2 North America
             13.2.1 United States (U.S.)
             13.2.2 Canada
     13.3 Europe
             13.3.1 United Kingdom (U.K.)
             13.3.2 France
             13.3.3 Germany
             13.3.4 Rest of Europe
     13.4 Asia-Pacific
             13.4.1 Australia
             13.4.2 New Zealand
             13.4.3 South Korea
             13.4.4 China
             13.4.5 India
             13.4.6 Rest of Asia-Pacific
     13.5 Middle East and Africa
             13.5.1 Middle East
             13.5.2 Africa
     13.6 Latin America
             13.6.1 Brazil
             13.6.2 Mexico
             13.6.3 Rest of Latin America

14 Competitive Landscape (Page No. - 109)
     14.1 Overview
     14.2 Competitive Situations and Trends
             14.2.1 Partnerships, Collaborations, & Agreements
             14.2.2 Acquisition
             14.2.3 New Product Launches
             14.2.4 Expansions
     14.3 Prescriptive Analytics Market: Vendor Comparison
     14.4 Vendor Inclusion Criteria
     14.5 Vendors Evaluated

15 Company Profiles (Page No. - 116)
     15.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     15.2 IBM Corporation
     15.3 FICO
     15.4 Ayata
     15.5 River Logic, Inc.
     15.6 Angoss Software Corporation
     15.7 Profitect
     15.8 Tibco Software Inc.
     15.9 Frontline Systems Inc.
     15.10 Ngdata
     15.11 Panoratio

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

16 Key Innovators (Page No. - 138)
     16.1 IRI and MU Sigma
     16.2 Good Data and Absolute Data
     16.3 Qualmetrix Inc.
     16.4 Netformx
     16.5 Mitek Analytics LLC

17 Appendix (Page No. - 140)
     17.1 Key Insights
     17.2 Discussion Guide
     17.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     17.4 Available Customization
     17.5 Related Reports
     17.6 Author Details


List of Tables (79 Tables)

Table 1 Prescriptive Analytics Market Size and Growth, 2014–2021 (USD Million, Y-O-Y%)
Table 2 Market Size, By Component, 2014–2021 (USD Million)
Table 3 Software: tics Market Size, By Region, 2014–2021 (USD Million)
Table 4 Prescriptive Analytics Market Size, By Service 2014–2021 (USD Million)
Table 5 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Prescriptive Analytics Market Size, By Data Type, 2014–2021 (USD Million)
Table 7 Unstructured Data Type: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Semi-Structured Data Type: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Structured Data Type: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Prescriptive Analytics Market Size, By Application, 2014–2021 (USD Million)
Table 11 Risk Management: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Operation Management: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Revenue Management: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Network Management: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Supply Chain Management: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Workforce Management: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Prescriptive Analytics Market Size, By Business Function, 2014–2021 (USD Million)
Table 19 Human Resources: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Sales: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Marketing: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Finance: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Operations: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Prescriptive Analytics Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 25 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 26 N-Demand: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Prescriptive Analytics Market Size, By Vertical, 2014–2021 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 30 It and Telecommunications: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Retail and Consumer Goods: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Travel and Hospitality: Prescriptive Analytics Size, By Region, 2014–2021 (USD Million)
Table 36 Transportation and Logistics: Prescriptive Analytics Size, By Region, 2014–2021 (USD Million)
Table 37 Government and Defense: Prescriptive Analytics Size, By Region, 2014–2021 (USD Million)
Table 38 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Prescriptive Analytics Market Size, By Region, 2014–2021 (USD Million)
Table 40 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Data Type, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Deployment Model , 2014–2021 (USD Million)
Table 47 Europe: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 48 Europe: Market Size, By Vertical, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Component, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Data Type, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Business Function, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 54 Asia-Pacific: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Component, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Data Type, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Business Function, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 61 Middle East and Africa: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 62 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 63 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Data Type, 2014–2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Business Function, 2014–2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Application , 2014–2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 68 Latin America: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 69 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 70 Latin America: Market Size, By Component, 2014–2021 (USD Million)
Table 71 Latin America: Market Size, By Data Type, 2014–2021 (USD Million)
Table 72 Latin America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 73 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 74 Latin America: Market Size, By Deployment Model , 2014–2021 (USD Million)
Table 75 Partnerships, Agreements, and Collaborations, 2012 – 2016
Table 76 Acquisitions, 2015–2016
Table 77 New Product Launches, 2016
Table 78 Expansions, 2016
Table 79 Evaluation Criteria


List of Figures (45 Figures)

Figure 1 Prescriptive Analytics Market: Market Segmentation
Figure 2 Prescriptive Analytics Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Prescriptive Analytics Market: Assumptions
Figure 8 Top Three Revenue Generating Segments of the Market, 2016–2021
Figure 9 North America is Expected to Hold the Largest Market Share in the Market in 2016
Figure 10 Emergence of Advanced Technologies and Rising Popularity of Real-Time Access of Data are Driving the Growth of the Prescriptive Analytics Market in the Forecast Period
Figure 11 Supply Chain Management Application is Expected to Hold the Largest Market Share in Prescriptive Market in 2016
Figure 12 Asia-Pacific is Expected to Have the Highest Growth Opportunity in the Prescriptive Analytics Market During the Forecast Period
Figure 13 Market Investment Scenario: Asia-Pacific is the Best Market to Invest During the Forecast Period
Figure 14 Banking, Financial Services, & Insurance to Have the Largest Market Size During the Forecast Period
Figure 15 Prescriptive Analytics Segmentation: By Component
Figure 16 Market Segmentation By Application
Figure 17 Market Segmentation By Business Function
Figure 18 Market Segmentation By Deployment Model
Figure 19 Market Segmentation By Vertical
Figure 20 Market Segmentation By Region
Figure 21 Evolution of Prescriptive Analytics Market
Figure 22 Market Drivers, Restraints, Opportunities, and Challenges
Figure 23 Market Value Chain Analysis
Figure 24 Market Strategic Benchmarking
Figure 25 Software Component is Expected to Have the Largest Market Size During the Forecast Period
Figure 26 Structured Data Type is Estimated to Have the Largest Market Size During the Forecast Period
Figure 27 Supply Chain Management Application is Estimated to Have the Largest Market Size During the Forecast Period
Figure 28 Operations Business Function is Estimated to Have the Largest Market Size During the Forecast Period
Figure 29 On-Premises Deployment Model is Estimated to Have the Largest Market Size During Forecast Period
Figure 30 The Banking, Financial Services, and Insurance Vertical is Estimated to Have the Largest Market Size During the Forecast Period
Figure 31 North America is Expected to Have the Largest Market Size in the Prescriptive Analytics Market During the Forecast Period
Figure 32 North America Market Snapshot
Figure 33 Asia-Pacific Market Snapshot
Figure 34 Companies Adopted Partnerships, Collaborations & Agreements as Their Key Growth Strategy From 2011-2016
Figure 35 Market Evaluation Framework
Figure 36 Battle for Market Share: Partnerships, Collaborations, & Agreements, and Acquisitions Were the Key Strategy in the Prescriptive Analytics Market
Figure 37 Evaluation Overview Table: Product Offering
Figure 38 Evaluation Overview Table: Business Strategy
Figure 39 IBM Corporation: Company Snapshot
Figure 40 IBM: SWOT Analysis
Figure 41 FICO: Company Snapshot
Figure 42 FICO: SWOT Analysis
Figure 43 Ayata: SWOT Analysis
Figure 44 River Logic, Inc. : SWOT Analysis
Figure 45 Angoss Software Corporation : SWOT Analysis

The prescriptive analytics market is estimated to grow from USD 1.16 Billion in 2016 to USD 4.58 Billion by 2021, at a high Compound Annual Growth Rate (CAGR) of 31.7% during the forecast period. Emergence of advanced technologies such as big data and IoT and rising popularity of real-time accessibility of data for efficient business applications are the drivers that propel the growth of the market.

The report provides detailed insights into the global prescriptive analytics market, which is segmented by component, data type, applications, business functions, deployment model, vertical, and region. In business functions, the operation segment holds the largest market share and is gaining significant importance among corporates and enterprises. Operations find surplus applications, which can benefit by adapting prescriptive analytics technology. Remote operations such as drilling, mining, solar, and wind farms, power substations often faces poor network connectivity, limited bandwidth and high costs of data transfer to central analytical hubs. Advanced analytics is a boon to these industries that require real time intelligence to make swift decisions in remote locations. Unstructured data type is expected to grow at the highest CAGR during the forecast period. Advent of big data, IoT, and smart cities are all contributing to the enormous amount of data being generated out of enterprises.

On-premises deployment model has higher adoption as compared to the on-demand deployment model. The on-premises deployment model provides confidentiality and privacy parameters to the organizational data; hence, most of the organizations are adopting the on-premises deployment model. The BFSI segment has shown the largest market share in vertical segment, where prescriptive analytics solutions are used to predict the right product portfolio, increasing precisions and timeliness of mortgage or deposit pricing, collecting the debt competently, and making right investment that drives the profits of the banks. However, manufacturing industry is poised to grow at the highest rate during the forecast period, which will help them in streaming real-time analytics ingesting from sensors and devices situated at the shop floor of the factory.

Prescriptive Analytics Market

The report covers all the major aspects of the prescriptive analytics market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. The market in North America is expected to hold the largest share of the market. The APAC region is projected to have great opportunities in this market and would grow at the highest CAGR by 2021.

Complex analytical workflow and dynamic nature of data are acting as the restraining factors for the prescriptive analytics market. Lack of advanced analytical knowledge among the workforce and diversity of data models based on the business needs are some of the stumbling blocks in the adoption of prescriptive analytics solutions.

Most of the vendors have adopted agreements, collaborations & partnerships, new product developments, product upgradations, and expansions as the key strategies to enhance their client base and customer experience. For instance, in August 2016, River cloud partnered with GitaCloud to provide “Planning and Decision Analytics” to various industry verticals such as automotive, pharmaceutical consumer goods, and other manufacturing sectors in the North American and APAC markets. Product upgradation has also been adopted by top players to innovate in this market space. For example, in April 2016, Angoss software released 9.6 version of software suite, with enhancements to KnowledgeSEEKER, KnowledgeSTUDIO, KnowledgeREADER, and InsightOPTIMIZER products. Angoss boosted its prescriptive analytics product, InsightOPTIMIZER, by integrating dataset and record level optimization.

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