HOME Top Market Reports Predictive Analytics Market by Type (Services, Solutions (Financial Analytics, Risk Analytics, Customer Analytics, Marketing Analytics, Sales Analytics, Web & Social Media Analytics)), Deployment, Organization, Industry Vertical - Global Forecast to 2022

Predictive Analytics Market by Type (Services, Solutions (Financial Analytics, Risk Analytics, Customer Analytics, Marketing Analytics, Sales Analytics, Web & Social Media Analytics)), Deployment, Organization, Industry Vertical - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: August 2017
Report Code: TC 2046

 

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The predictive analytics market size is expected to grow from USD 3.85 Billion in 2016 to USD 12.41 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.1%. The major growth drivers of the market include an increasing business interest toward advanced analytics for future estimations. The base year considered for this report is 2016, and the market forecast period is 2017–2022.

Objectives of the Study

The main objective of the report is to define, describe, and forecast the global predictive analytics market on the basis of types (solutions and services), deployment models, organization sizes, industry verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the predictive analytics market (drivers, restraints, opportunities, and industry-specific challenges). The report aims to strategically analyze micromarkets with respect to the individual growth trends, prospects, and contributions to the total market. The report attempts to forecast the market size with respect to the 5 main regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. The report strategically profiles key players and comprehensively analyzes their core competencies. It also tracks and analyzes competitive developments, such as partnerships, collaborations, and agreements; mergers and acquisitions; new product launches and new product developments; and Research and Development (R&D) activities in the market.

Research Methodology

The research methodology used to estimate and forecast the predictive analytics market begins with capturing data on key vendor revenues through secondary research, which includes directories and databases (D&B Hoovers, Bloomberg Businessweek, and Factiva). The vendor offerings have also been taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market that was derived from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary participants is depicted in the figure below:

Predictive Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The predictive analytics ecosystem comprises vendors, such as Alteryx, Inc. (US), AgilOne (US), Angoss Software Corporation (Canada), Domino Data Lab (US), Dataiku (US), Exago, Inc. (US), Fair Isaac Corporation (FICO) (US), GoodData Corporation (US), International Business Machines (IBM) Corporation (US), Information Builders (US), Kognitio Ltd. (UK), KNIME.com AG (Switzerland), MicroStrategy, Inc. (US), Microsoft Corporation (US), NTT DATA Corporation (Japan), Oracle Corporation (US), Predixion Software (US), RapidMiner (US), QlikTech International (US), Sisense, Inc. (US), SAP SE (Germany), SAS Institute, Inc. (US), Tableau Software, Inc. (US), TIBCO Software, Inc. (US), and Teradata Corporation (US). Other stakeholders of the predictive analytics market include vendors, research organizations, network and system integrators, predictive analytics managed service providers, Business Intelligence (BI) solution providers, marketing analytics executives, third-party providers, and technology providers.

IoT Analytics Key Target Audience:

  • Service providers and distributors
  • Predictive analytics application builders
  • Independent Software Vendors (ISVs)
  • Analytics consulting companies
  • Enterprises
  • End-users

“The study answers several questions for the stakeholders, primarily which market segments to focus on in the next 2–5 years for prioritizing efforts and investments.”

Scope of the Report

The research report categorizes the predictive analytics market to forecast the revenues and analyze trends in each of the following subsegments:

By Type

  • Services
    • Managed services
    • Professional services
      • Consulting services
      • Support and maintenance
  • Solutions
    • Financial analytics
    • Risk analytics
    • Marketing analytics
    • Sales analytics
    • Customer analytics
    • Web and social media analytics
    • Supply chain analytics
    • Network analytics
    • Others (HR analytics and legal analytics)

By Deployment Model

  • On-premises
  • Cloud

By Organization Size

  • Small and Medium-sized Enterprises (SMEs)
  • Large enterprises

By Industry Vertical

  • Retail and eCommerce
  • Manufacturing
  • Government and defense
  • Healthcare and life sciences
  • Energy and utilities
  • Telecommunication and IT
  • Transportation and logistics
  • BFSI
  • Others (media and entertainment, travel and hospitality, and education)

By Region

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • APAC
    • Japan
    • India
    • Singapore
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • MEA

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix gives a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American predictive analytics market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the Latin American market
  • Further breakdown of the MEA market

Company Information

  • Detailed analysis and profiling of additional market players upto 5.

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
    1.4 Years Considered for the Study
    1.5 Currency
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
           2.1.2 Primary Data
                    2.1.2.1 Breakdown of Primaries
                               2.1.2.1.1 Key Industry Insights
    2.2 Market Size Estimation
    2.3 Microquadrant Methodology
           2.3.1 Vendor Inclusion Criteria
    2.4 Research Assumptions
    2.5 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Predictive Analytics Market
    4.2 Predictive Analytics Market, By Region
    4.3 Predictive Analytics Market, By Industry Vertical and Region
    4.4 Life Cycle Analysis, By Region, 2017

5 Market Overview and Industry Trends (Page No. - 36)
    5.1 Market Overview
           5.1.1 Introduction
           5.1.2 Market Dynamics
                    5.1.2.1 Drivers
                               5.1.2.1.1 Increasing Adoption of Predictive Analytics for Forecasting Future Market Trends
                               5.1.2.1.2 Enterprises’ Need for Ensuring Market Competitiveness
                               5.1.2.1.3 Growing Adoption of Big Data and Other Related Technologies
                    5.1.2.2 Restraints
                               5.1.2.2.1 Changing Regional Data Regulations Leading to the Time-Consuming Restructuring of Predictive Models
                    5.1.2.3 Opportunities
                               5.1.2.3.1 Increasing Awareness Accelerating the Development of Better Analytics Tools
                               5.1.2.3.2 Advent of Machine Learning and AI
                    5.1.2.4 Challenges
                               5.1.2.4.1 Ownership and Privacy of the Collected Data
                               5.1.2.4.2 Data Ecosystems and Exchanges
    5.2 Industry Trends
           5.2.1 Predictive Analytics: Use Cases
                    5.2.1.1 Use Case #1: Deliver Personalized Interactions
                    5.2.1.2 Use Case #2: Understand Buying Patterns
                    5.2.1.3 Use Case #3: Increase Revenue and Decrease Customers’ Business Inefficiencies
                    5.2.1.4 Use Case #4: Market Basket Analysis
    5.3 Predictive Analytics Process
    5.4 Regulatory Implications
           5.4.1 Sarbanes-Oxley Act of 2002
           5.4.2 General Data Protection Regulation
           5.4.3 Basel

6 Predictive Analytics Market Analysis, By Type (Page No. - 46)
    6.1 Introduction
    6.2 Solutions
           6.2.1 Financial Analytics
                    6.2.1.1 Fraud Detection
                    6.2.1.2 Profitability Management
                    6.2.1.3 Governance and Compliance Management
                    6.2.1.4 Others
           6.2.2 Risk Analytics
                    6.2.2.1 Cyber Risk Management
                    6.2.2.2 Operational Risk Management
                    6.2.2.3 Credit and Market Risk Management
                    6.2.2.4 Others
           6.2.3 Marketing Analytics
                    6.2.3.1 Predictive Modelling
                    6.2.3.2 Yield Management
                    6.2.3.3 Product and Service Development Strategies
                    6.2.3.4 Others
           6.2.4 Sales Analytics
                    6.2.4.1 Sales Life Cycle Management
                    6.2.4.2 Sales Rep Efficiency Management
                    6.2.4.3 Others
           6.2.5 Customer Analytics
                    6.2.5.1 Customer Segmentation and Clustering
                    6.2.5.2 Customer Behavior Analysis
                    6.2.5.3 Monitoring Customer Loyalty and Satisfaction
                    6.2.5.4 Others
           6.2.6 Web and Social Media Analytics
                    6.2.6.1 Social Media Management
                    6.2.6.2 Search Engine Optimization
                    6.2.6.3 Performance Monitoring
                    6.2.6.4 Competitor Benchmarking
           6.2.7 Supply Chain Analytics
                    6.2.7.1 Distribution and Logistics Optimization
                    6.2.7.2 Inventory Management
                    6.2.7.3 Manufacturing Analysis
                    6.2.7.4 Others
           6.2.8 Network Analytics
                    6.2.8.1 Intelligent Network Optimization
                    6.2.8.2 Traffic Management
                    6.2.8.3 Others
           6.2.9 Others
    6.3 Services
           6.3.1 Managed Services
           6.3.2 Professional Services
                    6.3.2.1 Support and Maintenance
                    6.3.2.2 Consulting

7 Predictive Analytics Market Analysis, By Organization Size (Page No. - 71)
    7.1 Introduction
    7.2 Small and Medium-Sized Enterprises
    7.3 Large Enterprises

8 Predictive Analytics Market Analysis, By Deployment Model (Page No. - 75)
    8.1 Introduction
    8.2 On-Premises
    8.3 Cloud

9 Predictive Analytics Market Analysis, By Industry Vertical (Page No. - 79)
    9.1 Introduction
    9.2 Banking, Financial Services, and Insurance
    9.3 Telecommunications and It
    9.4 Retail and Ecommerce
    9.5 Healthcare and Life Sciences
    9.6 Manufacturing
    9.7 Government and Defense
    9.8 Energy and Utilities
    9.9 Transportation and Logistics
    9.10 Others

10 Geographic Analysis (Page No. - 90)
     10.1 Introduction
     10.2 North America
             10.2.1 By Type
             10.2.2 By Solution
             10.2.3 By Service
             10.2.4 By Professional Service
             10.2.5 By Deployment Model
             10.2.6 By Organization Size
             10.2.7 By Industry Vertical
             10.2.8 By Country
                        10.2.8.1 United States
                        10.2.8.2 Canada
     10.3 Europe
             10.3.1 By Type
             10.3.2 By Solution
             10.3.3 By Service
             10.3.4 By Professional Service
             10.3.5 By Deployment Model
             10.3.6 By Organization Size
             10.3.7 By Industry Vertical
             10.3.8 By Country
                        10.3.8.1 Germany
                        10.3.8.2 United Kingdom
                        10.3.8.3 France
                        10.3.8.4 Rest of Europe
     10.4 Asia Pacific
             10.4.1 By Type
             10.4.2 By Solution
             10.4.3 By Service
             10.4.4 By Professional Service
             10.4.5 By Deployment Model
             10.4.6 By Organization Size
             10.4.7 By Industry Vertical
             10.4.8 By Country
                        10.4.8.1 Japan
                        10.4.8.2 India
                        10.4.8.3 Singapore
                        10.4.8.4 Australia
     10.5 Middle East and Africa
             10.5.1 By Type
             10.5.2 By Solution
             10.5.3 By Service
             10.5.4 By Professional Service
             10.5.5 By Deployment Model
             10.5.6 By Organization Size
             10.5.7 By Industry Vertical
     10.6 Latin America
             10.6.1 By Type
             10.6.2 By Solution
             10.6.3 By Service
             10.6.4 By Professional Service
             10.6.5 By Deployment Model
             10.6.6 By Organization Size
             10.6.7 By Industry Vertical
             10.6.8 By Country
                        10.6.8.1 Brazil
                        10.6.8.2 Mexico

11 Competitive Landscape (Page No. - 117)
     11.1 Microquadrant Overview
             11.1.1 Visionary Leaders
             11.1.2 Innovators
             11.1.3 Dynamic Differentiators
             11.1.4 Emerging Companies
             11.1.5 Predictive Analytics Market (Global) Competitive Leadership Mapping, 2017
     11.2 Competitive Benchmarking
             11.2.1 Strength of Product Portfolio Adopted in the Market
             11.2.2 Business Strategy Excellence Adopted in the Market

12 Company Profiles (Page No. - 121)
(Business Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
     12.1 International Business Machines (IBM) Corporation
     12.2 Oracle Corporation
     12.3 SAP SE
     12.4 Microsoft Corporation
     12.5 SAS Institute, Inc.
     12.6 Fair Isaac Corporation (FICO)
     12.7 NTT Data Corporation
     12.8 Tableau Software, Inc.
     12.9 Tibco Software, Inc.
     12.10 Rapidminer, Inc.
     12.11 Angoss Software Corporation

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 156)
     13.1 Key Insights From Industry Experts
     13.2 Discussion Guide
     13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     13.4 Available Customizations
     13.5 Related Reports
     13.6 Author Details


List of Tables (82 Tables)

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Predictive Analytics Market Size, By Type, 2015–2022 (USD Million)
Table 4 Solutions: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Predictive Analytics Market Size, By Solution, 2015–2022 (USD Million)
Table 6 Financial Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 7 Financial Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 8 Risk Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 9 Risk Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 10 Marketing Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 11 Marketing Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 12 Sales Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 13 Sales Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 14 Customer Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 15 Customer Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 16 Web and Social Media Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 17 Web and Social Media Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 18 Supply Chain Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 19 Supply Chain Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 20 Network Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 21 Network Analytics Market Size, By Application, 2015–2022 (USD Million)
Table 22 Others: Market Size By Region, 2015–2022 (USD Million)
Table 23 Services: Market Size By Region, 2015–2022 (USD Million)
Table 24 Services: Market Size By Type, 2015–2022 (USD Million)
Table 25 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 26 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 27 Professional Services Market Size, By Type, 2015-2022 (USD Million)
Table 28 Support and Maintenance Services Market Size, By Region, 2015–2022 (USD Million)
Table 29 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 30 Predictive Analytics Market Size, By Organization Size, 2015–2022 (USD Million)
Table 31 Small and Medium-Sized Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 32 Large Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 33 Predictive Analytics Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 34 On-Premises: Market Size By Region, 2015–2022 (USD Million)
Table 35 Cloud: Market Size By Region, 2015–2022 (USD Million)
Table 36 Predictive Analytics Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 37 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 38 Telecommunications and It: Market Size By Region, 2015–2022 (USD Million)
Table 39 Retail and Ecommerce: Market Size By Region, 2015–2022 (USD Million)
Table 40 Healthcare and Life Sciences: Market Size By Region, 2015–2022 (USD Million)
Table 41 Manufacturing: Market Size By Region, 2015–2022 (USD Million)
Table 42 Government and Defense: Market Size By Region, 2015–2022 (USD Million)
Table 43 Energy and Utilities: Market Size By Region, 2015–2022 (USD Million)
Table 44 Transportation and Logistics: Market Size By Region, 2015–2022 (USD Million)
Table 45 Others: Market Size By Region, 2015–2022 (USD Million)
Table 46 Predictive Analytics Market Size, By Region, 2015–2022 (USD Million)
Table 47 North America: Market Size, By Type, 2015–2022 (USD Million)
Table 48 North America: Market Size, By Solution, 2015–2022 (USD Million)
Table 49 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 50 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 51 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 52 North America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 53 North America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 54 Europe: Predictive Analytics Market Size, By Type, 2015–2022 (USD Million)
Table 55 Europe: Market Size By Solution, 2015–2022 (USD Million)
Table 56 Europe: Market Size By Service, 2015–2022 (USD Million)
Table 57 Europe: Market Size By Professional Service, 2015–2022 (USD Million)
Table 58 Europe: Market Size By Deployment Model, 2015–2022 (USD Million)
Table 59 Europe: Market Size By Organization Size, 2015–2022 (USD Million)
Table 60 Europe: Market Size By Industry Vertical, 2015–2022 (USD Million)
Table 61 Asia Pacific: Predictive Analytics Market Size, By Type, 2015–2022 (USD Million)
Table 62 Asia Pacific: Market Size, By Solution, 2015–2022 (USD Million)
Table 63 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 64 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 65 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 66 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 67 Asia Pacific: Predictive Analytics Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size By Type, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size By Solution, 2015–2022 (USD Million)
Table 70 Middle East and Africa: Market Size By Service, 2015–2022 (USD Million)
Table 71 Middle East and Africa: Market Size By Professional Service, 2015–2022 (USD Million)
Table 72 Middle East and Africa: Market Size By Deployment Model, 2015–2022 (USD Million)
Table 73 Middle East and Africa: Market Size By Organization Size, 2015–2022 (USD Million)
Table 74 Middle East and Africa: Market Size By Industry Vertical, 2015–2022 (USD Million)
Table 75 Latin America: Predictive Analytics Market Size, By Type, 2015–2022 (USD Million)
Table 76 Latin America: Market Size By Solution, 2015–2022 (USD Million)
Table 77 Latin America: Market Size By Service, 2015–2022 (USD Million)
Table 78 Latin America: Market Size By Professional Service, 2015–2022 (USD Million)
Table 79 Latin America: Market Size By Deployment Model, 2015–2022 (USD Million)
Table 80 Latin America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 81 Latin America: Market Size By Industry Vertical, 2015–2022 (USD Million)
Table 82 Market Ranking for the Predictive Analytics Market, 2017


List of Figures (37 Figures)

Figure 1 Predictive Analytics Market Segmentation
Figure 2 Predictive Analytics Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Predictive Analytics Market: Assumptions
Figure 8 The Predictive Analytics Market is Expected to Witness Significant Growth During the Forecast Period
Figure 9 Market Snapshot By Type (2017 vs 2022)
Figure 10 Market Snapshot By Service (2017 vs 2022)
Figure 11 Market Snapshot By Solution (2017 vs 2022)
Figure 12 Market Snapshot By Deployment Model (2017 vs 2022)
Figure 13 Increasing Adoption of Predictive Analytics is Driving the Market Growth
Figure 14 North America is Estimated to Have the Largest Market Share in 2017
Figure 15 Banking, Financial Services, and Insurance Industry Vertical, and North America are Estimated to Have the Largest Market Size in 2017
Figure 16 Asia Pacific is Expected to Have the Highest Growth Rate During the Forcast Period
Figure 17 Predictive Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Predictive Analytics Process
Figure 19 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 20 Customer Analytics is Expected to Have the Highest CAGR During the Forecast Period
Figure 21 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Consulting Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Small and Medium-Sized Enterprises Segment is Expected to Have A Higher Growth Rate During the Forecast Period
Figure 24 Cloud is Expected to Have A Higher Growth Rate During the Forecast Period
Figure 25 Telecommunication and It Vertical is Expected to Have the Highest Growth Rate During the Forecast Period
Figure 26 Asia Pacific is Estimated to Grow at the Highest CAGR in the Predictive Analytics Market
Figure 27 Asia Pacific is Expected to Have the Highest Growth Rate in the Predictive Analytics Market
Figure 28 North America: Market Snapshot
Figure 29 Asia Pacific: Market Snapshot
Figure 30 International Business Machines Corporation: Company Snapshot
Figure 31 Oracle Corporation: Company Snapshot
Figure 32 SAP SE: Company Snapshot
Figure 33 Microsoft Corporation: Company Snapshot
Figure 34 SAS Institute, Inc.: Company Snapshot
Figure 35 Fair Isaac Corporation: Company Snapshot
Figure 36 NTT Data Corporation: Company Snapshot
Figure 37 Tableau Software, Inc.: Company Snapshot

The predictive analytics market is expected to grow from USD 4.56 Billion in 2017 to USD 12.41 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 22.1%. The increasing business interest in advanced analytics for future estimations is driving the global preditive analytics market.

The report provides detailed insights into the global predictive analytics market, which is segmented by type (solutions and services), deployment model, organization size, industry vertical, and region. In the types segment, the risk analytics solution is expected to have the largest market share during the forecast period. Vendors provide software and solutions that assist companies with data collection and data analysis for generating meaningful insights. Predictive analytics helps in recognizing the trends and patterns, and delivers results for making better business decisions, thereby helping in achieving a high growth with increased revenues by mitigating the risks.

On the basis of organization sizes, the predictive analytics market is segmented into Small and Medium-sized Enterprises (SMEs) and large enterprises. The large enterprises segment is witnessing an increasing adoption rate and is expected to continue its dominating position during the forecast period. Whereas, the SMEs segment, with an increasing focus on improving the customer experience, is likely to have the highest growth rate during the forecast period. Among deployment models, the cloud-based deployment model is expected to exhibit a higher adoption rate, due to the rising demand for 24*7 availability of accessible information and low-cost maintenance services.

The Banking, Financial Services, and Insurance (BFSI) industry vertical is projected to have the largest market share and is expected to lead the market during the forecast period. The financial organizations, through their credit scoring techniques, try to minimize frauds and risks. Predictive analytics introduces the forward-looking perspectives of businesses to its existing processes.

Predictive Analytics Market

The report covers all the major aspects of the predictive analytics market and provides an in-depth analysis for the major countries across the regions of North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. North America, owing to the early adoption of new and emerging technologies and the presence of major industry players, is expected to continue to dominate the market during the forecast period. The APAC region is expected to grow at the highest CAGR during the forecast period, owing to the growing adoption of cost-effective predictive analytics software and services among SMEs.

The issues related to data exchange and ownership of data are some of the major challenges faced by the predictive analytics users, which need to be enhanced to improve the growth of the predictive analytics market.

The predictive analytics ecosystem comprises vendors, such as Alteryx, Inc. (US), AgilOne (US), Angoss Software Corporation (Canada), Domino Data Lab (US), Dataiku (US), Exago, Inc. (US), Fair Isaac Corporation (FICO) (US), GoodData Corporation (US), International Business Machines (IBM) Corporation (US), Information Builders (US), Kognitio Ltd. (UK), KNIME.com AG (Switzerland), MicroStrategy, Inc. (US), Microsoft Corporation (US), NTT DATA Corporation (Japan), Oracle Corporation (US), Predixion Software (US), RapidMiner (US), QlikTech International (US), Sisense, Inc. (US), SAP SE (Germany), SAS Institute, Inc. (US), Tableau Software, Inc. (US), TIBCO Software, Inc. (US), and Teradata Corporation (US). Other stakeholders of the predictive analytics market include vendors, research organizations, network and system integrators, predictive analytics managed service providers, Business Intelligence (BI) solution providers, marketing analytics executives, third-party providers, and technology providers.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

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