HOME Top Market Reports Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: September 2016
Report Code: SE 4572

 

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The proximity marketing market is expected to be worth USD 52.46 Billion by 2022, at a CAGR of 29.8% between 2016 and 2022. The base year considered for the study is 2015 and the forecast period is between 2016 and 2022.

Objective of the Study:

  • To define, describe, and forecast the proximity marketing market, in terms of value, segmented on the basis of location, technology, software, services, and application
  • To define, describe, and forecast the proximity marketing market, in terms of value and volume, segmented on the basis of hardware. 
  • To forecast the market size (in terms of value) for various segments with respect to four major regions, namely, North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing the growth of the proximity marketing market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze opportunities in the market for various stakeholders by identifying high-growth segments of the proximity marketing market
  • To analyze the competitive environment prevailing in the market through the Porter’s five forces analytical framework
  • To strategically profile the key players in the market and comprehensively analyze their market share and core competencies along with detailing the competitive landscape
  • To analyze strategic developments such as joint ventures, mergers & acquisitions, new product developments, and R&D in the proximity marketing market

Research Methodology:

The research methodology used to estimate and forecast the proximity marketing market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global proximity marketing market from the revenue of the key market players. After arriving at the overall market size, the total market has been split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of the profiles of primary respondents has been depicted in the figure below:

Market for Proximity Marketing

To know about the assumptions considered for the study, download the pdf brochure

This report provides valuable insights into the ecosystem of the proximity marketing market. The major players in this industry include Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), Shopkick Inc. (U.S.), Swirl Networks (U.S.), and Unacast (U.S.), among others.

Key Target Audience

  • Raw material and manufacturing equipment suppliers
  • Semiconductor foundries
  • Original equipment manufacturers (OEMs)
  • Smart device manufacturers and network providers
  • ODM and OEM technology solution providers
  • Mobile content developers and aggregators
  • Mobile commerce and advertising companies
  • Research organizations
  • Technology standards organizations, forums, alliances, and associations
  • Technology investors and venture capitalists
  • Governments, financial institutions, and investment communities
  • Analysts and strategic business planners
  • End users

Scope of the Report:

The research report segments the proximity marketing market into the following submarkets:

By Location:

  • Indoor
  • Outdoor

By Technology:

  • Wi-Fi
  • BLE Beacon
  • Near Field Communication (NFC)
  • GPS Geofencing
  • Others

By Hardware:

  • Sensors
  • RFID Tags  
  • Others

By Software:

  • Content Management System
  • Location Analytics
  • Context Accelerator and Geofencing
  • Others

By Service:

  • Consulting Services
  • Deployment & Integration Services
  • Application Support & Maintenance Services

By Application:

  • Retail & E-Commerce
  • Healthcare
  • Infrastructural
    • Media & Entertainment
      • Sports & Events
      • Museums
    • Transportation & Logistics
    • Hospitality            
  • Banking, Financial Services, and Insurance (BFSI)
  • Other Applications

By Geography:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific (APAC)
    • China
    • Japan
    • India
    • South Korea
    • India
    • Rest of APAC
  • Rest of the World (RoW)
    • Middle East and Africa
    • South America

Available Customizations:

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

  • Detailed analysis and profiling of additional market players (Up to five)
  • Additional regional analysis

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Share Estimation
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Opportunities for the Growth of the Proximity Marketing Market
    4.2 Proximity Marketing Market, By Location
    4.3 Software Market Expected to Grow at the Highest CAGR During the Forecast Period in the Proximity Marketing Market
    4.4 Proximity Marketing Market, By Service
    4.5 North America Held A Major Share of the Overall Proximity Marketing Market in 2015
    4.6 Proximity Marketing Market, By Application

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Location
           5.2.2 By Technology
           5.2.3 By Hardware
           5.2.4 By Software
           5.2.5 By Service
           5.2.6 By Application
           5.2.7 By Geography
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increased Focus on Business Intelligence (BI) and Rising Market Competitiveness
                    5.3.1.2 Growing Adoption of Smartphones and Proximity Technology
                    5.3.1.3 Increasing Technological Advancements in Location-Based Services
                    5.3.1.4 Increased Use of Beacons and Growing Availability of Spatial Data and Analytical Tools
           5.3.2 Restraints
                    5.3.2.1 Concerns Regarding Security & Privacy
                    5.3.2.2 Low Awareness Among End Users and Lack of Expert Workforce
           5.3.3 Opportunities
                    5.3.3.1 Rising Demand for Internet of Things (IOT) and Emergence of the Cloud Platform
                    5.3.3.2 High Demand for Mobile Computing and Trending Social Media
           5.3.4 Challenges
                    5.3.4.1 Challenges in Understanding Consumer Behaviour

6 Industry Trends (Page No. - 46)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Intensity of Competitive Rivalry
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Buyers
           6.3.4 Bargaining Power of Suppliers
           6.3.5 Threat of New Entrants

7 Market, By Location (Page No. - 56)
    7.1 Introduction
    7.2 Indoor Proximity Marketing
    7.3 Outdoor Proximity Marketing

8 Market, By Technology (Page No. - 59)
    8.1 Introduction
    8.2 Wi-Fi
    8.3 BLE Beacons
    8.4 Near Field Communication (NFC)
    8.5 GPS Geofencing
    8.6 Others

9 Market, By Hardware (Page No. - 71)
    9.1 Introduction
    9.2 Sensors
    9.3 RFID Tags
    9.4 Others

10 Market, By Software (Page No. - 77)
     10.1 Introduction
     10.2 Content Management System
     10.3 Location Analytics
     10.4 Context Accelerator and Geofencing
     10.5 Others

11 Market, By Service (Page No. - 82)
     11.1 Introduction
     11.2 Consulting Services
     11.3 Deployment & Integration Services
     11.4 Application Support & Maintenance Services

12 Market, By Application (Page No. - 85)
     12.1 Introduction
     12.2 Retail and E-Commerce
     12.3 Healthcare
     12.4 Infrastructural
             12.4.1 Media and Entertainment
                        12.4.1.1 Sports and Events
                        12.4.1.2 Museums
             12.4.2 Transporation and Logistics
             12.4.3 Hospitality
     12.5 Banking, Financial Services, and Insurance (BFSI)
     12.6 Other Applications

13 Proximity Marketing Market, By Geography (Page No. - 110)
     13.1 Introduction
     13.2 North America
             13.2.1 U.S.
             13.2.2 Canada
             13.2.3 Mexico
     13.3 Europe
             13.3.1 U.K.
             13.3.2 Germany
             13.3.3 France
             13.3.4 Rest of Europe
     13.4 Asia-Pacific (APAC)
             13.4.1 China
             13.4.2 Japan
             13.4.3 India
             13.4.4 South Korea
             13.4.5 Rest of APAC
     13.5 Rest of the World (RoW)
             13.5.1 Middle East & Africa
             13.5.2 South America

14 Competitive Landscape (Page No. - 141)
     14.1 Overview
     14.2 Market Ranking Analysis of the Proximity Marketing Market
     14.3 Competitive Situation and Trends
             14.3.1 New Product Launches/New Product Developments
             14.3.2 Partnerships & Agreements
             14.3.3 Expansions, Investments and Patents
             14.3.4 Mergers & Acquisitions

15 Company Profiles (Page No. - 153)
(Overview, Products and Services, Financials, Strategy & Development)*
     15.1 Introduction
     15.2 Google Inc.
     15.3 Microsoft Corporation
     15.4 Apple Inc.
     15.5 Zebra Technologies Corporation
     15.6 Qualcomm Inc.
     15.7 Inmarket LLC
     15.8 Swirl Networks Inc.
     15.9 Shopkick
     15.10 Estimote Inc.
     15.11 Unacast
     15.12 Bluvision, Inc.
     15.13 Roximity
     15.14 Proxama PLC
     15.15 Scanbuy Inc.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 184)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Introducing RT: Real-Time Market Intelligence
     16.5 Available Customizations
     16.6 Related Reports


List of Tables (71 Tables)

Table 1 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Table 2 Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 3 Proximity Marketing Market, By Region, 2013–2022 (USD Billion)
Table 4 Quantification of the Overall Porter’s Analysis
Table 5 Proximity Marketing Market, By Location, 2013–2022 (USD Billion)
Table 6 Comparison Between Wi-Fi, BLE and NFC
Table 7 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Table 8 Wi-Fi–Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 9 BLE Beacons-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 10 NFC-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 11 GPS Geofencing-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 12 Proximity Marketing Market Based on Other Technologies, By Application, 2013–2022 (USD Billion)
Table 13 Proximity Marketing Market, By Type, 2013–2022 (USD Billion)
Table 14 Proximity Marketing Market, By Hardware, 2013–2022 (USD Billion)
Table 15 Proximity Marketing Market Volume, By Hardware, 2013–2022 (Million Units)
Table 16 Difference Between Active and Passive RFID Tags
Table 17 Proximity Marketing Market, By Software, 2013–2022 (USD Billion)
Table 18 Proximity Marketing Market, By Service, 2013–2022 (USD Billion)
Table 19 Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 20 Proximity Marketing Market for Retail and E-Commerce Application, By Region, 2013–2022 (USD Million)
Table 21 Proximity Marketing Market for Retail and E-Commerce Application in North America, By Country, 2013–2022 (USD Million)
Table 22 Proximity Marketing Market for Retail and E-Commerce Application in Europe, By Country, 2013–2022 (USD Million)
Table 23 Proximity Marketing Market for Retail and E-Commerce Application in APAC, By Country, 2013–2022 (USD Million)
Table 24 Proximity Marketing Market for Retail and E-Commerce Application in RoW, By Region, 2013–2022 (USD Million)
Table 25 Proximity Marketing Market for Healthcare Application, By Region, 2013–2022 (USD Million)
Table 26 Proximity Marketing Market for Healthcare Application in North America, By Country, 2013–2022 (USD Million)
Table 27 Proximity Marketing Market for Healthcare Application in Europe, By Country, 2013–2022 (USD Million)
Table 28 Proximity Marketing Market for Healthcare Application in APAC, By Country, 2013–2022 (USD Million)
Table 29 Proximity Marketing Market for Healthcare Application in RoW, By Region, 2013–2022 (USD Million)
Table 30 Proximity Marketing Market for Infrastructural Application, By Region, 2013–2022 (USD Million)
Table 31 Proximity Marketing Market for Infrastructural Application in North America, By Country, 2013–2022 (USD Million)
Table 32 Proximity Marketing Market for Infrastructural Application in Europe, By Country, 2013–2022 (USD Million)
Table 33 Proximity Marketing Market for Infrastructural Application in APAC, By Country, 2013–2022 (USD Million)
Table 34 Proximity Marketing Market for Infrastructural Application in RoW, By Region, 2013–2022 (USD Million)
Table 35 Proximity Marketing Market for BFSI Application, By Region, 2013–2022 (USD Million)
Table 36 Proximity Marketing Market for BFSI Application in North America, By Country, 2013–2022 (USD Million)
Table 37 Proximity Marketing Market for BFSI Application in Europe, By Country, 2013–2022 (USD Million)
Table 38 Proximity Marketing Market for the BFSI Application in APAC, By Country, 2013–2022 (USD Million)
Table 39 Proximity Marketing Market for BFSI Application in RoW, By Region, 2013–2022 (USD Million)
Table 40 Proximity Marketing Market for Other Applications, By Region, 2013–2022 (USD Million)
Table 41 Proximity Marketing Market for Other Applications in North America, By Country, 2013–2022 (USD Million)
Table 42 Proximity Marketing Market for Other Applications in Europe, By Country, 2013–2022 (USD Million)
Table 43 Proximity Marketing Market for Other Applications in APAC, By Country, 2013–2022 (USD Million)
Table 44 Proximity Marketing Market for Other Applications in RoW, By Region, 2013–2022 (USD Million)
Table 45 Proximity Marketing Market, By Region, 2013–2022 (USD Billion)
Table 46 Proximity Marketing Market in North America, By Country, 2013–2022 (USD Billion)
Table 47 Proximity Marketing Market in North America, By Application, 2013–2022 (USD Million)
Table 48 Proximity Marketing Market in U.S., By Application, 2013–2022 (USD Million)
Table 49 Proximity Marketing Market in Canada, By Application, 2013–2022 (USD Million)
Table 50 Proximity Marketing Market in Mexico, By Application, 2013–2022 (USD Million)
Table 51 Proximity Marketing Market in Europe, By Country, 2013–2022 (USD Billion)
Table 52 Proximity Marketing Market in Europe, By Application, 2013–2022 (USD Million)
Table 53 Proximity Marketing Market in U.K., By Application, 2013–2022 (USD Million)
Table 54 Proximity Marketing Market in Germany, By Application, 2013–2022 (USD Million)
Table 55 Proximity Marketing Market in France, By Application, 2013–2022 (USD Million)
Table 56 Proximity Marketing Market in Rest of Europe, By Application, 2013–2022 (USD Million)
Table 57 Proximity Marketing Market in APAC, By Country, 2013–2022 (USD Billion)
Table 58 Proximity Marketing Market in APAC, By Application, 2013–2022 (USD Million)
Table 59 Proximity Marketing Market in China, By Application, 2013–2022 (USD Million)
Table 60 Proximity Marketing Market in Japan, By Application, 2013–2022 (USD Million)
Table 61 Proximity Marketing Market in India, By Application, 2013–2022 (USD Million)
Table 62 Proximity Marketing Market in South Korea, By Application, 2013–2022 (USD Million)
Table 63 Proximity Marketing Market in Rest of APAC, By Application, 2013–2022 (USD Million)
Table 64 Proximity Marketing Market in RoW, By Region, 2013–2022 (USD Billion)
Table 65 Proximity Marketing Market in RoW, By Application, 2013–2022 (USD Million)
Table 66 Proximity Marketing Market in Middle East & Africa, By Application, 2013–2022 (USD Million)
Table 67 Proximity Marketing Market in South America, By Application, 2013–2022 (USD Million)
Table 68 New Product Launches
Table 69 Partnerships, Contracts, Agreements, and Joint Ventures
Table 70 Expansions, Investments, and Patents
Table 71 Mergers & Acquisitions


List of Figures (76 Figures)

Figure 1 Market Segmentation
Figure 2 Proximity Marketing Market: Research Design
Figure 3 Process Flow of Market Size Estimation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Proximity Marketing Market, 2013–2022 (USD Billion)
Figure 8 Proximity Marketing Market, By Type, 2016 vs 2022 (USD Billion)
Figure 9 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Figure 10 Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 11 APAC Market Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 12 Proximity Marketing Market Expected to Exhibit High Growth Between 2016 and 2022
Figure 13 Indoor Proximity Marketing Held the Largest Market Share in 2015
Figure 14 Location Analytics Software Expected to Exhibit the Highest Growth During the Forecast Period
Figure 15 Deployment and Integration Services Expected to Grow at the Highest CAGR During the Forecast Period
Figure 16 APAC Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Proximity Marketing Market for Infrastructual Application Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 18 Proximity Marketing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Value Chain Analysis: Proximity Marketing Market
Figure 20 Porter’s Five Forces Analysis, 2015
Figure 21 Proximity Marketing Market: Porter’s Five Forces Analysis (2015)
Figure 22 High Impact of Intensity of Competitive Rivalry in the Proximity Marketing Market in 2015
Figure 23 Low Impact of Threat of Substitutes in the Proximity Marketing Market in 2015
Figure 24 High Impact of the Bargaining Power of Buyers in the Proximity Marketing Market in 2015
Figure 25 Medium Impact of Bargaining Power of Suppliers in the Proximity Marketing Market in 2015
Figure 26 High Impact of the Threat of New Entrants High in the Proximity Marketing Market in 2015
Figure 27 Proximity Marketing Market, By Location, 2016 vs 2022 (USD Billion)
Figure 28 BLE Beacons–Based Proximity Marketing Expected to Grow at the Highest CAGR in the Proximity Marketing Market
Figure 29 Wi-Fi–Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 30 BLE Beacons-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 31 NFC-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 32 Types of Geofencing Action Triggers
Figure 33 GPS Geofencing-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 34 Proximity Marketing Market Based on Other Technologies, By Application, 2016 vs 2022 (USD Billion)
Figure 35 Proximity Marketing Market, By Type, 2016 vs 2022 (USD Billion)
Figure 36 Proximity Marketing Market, By Hardware, 2016 vs 2022 (USD Billion)
Figure 37 Proximity Marketing Market, By Software, 2016 vs 2022 (USD Billion)
Figure 38 Proximity Marketing Market, By Service, 2016 vs 2022 (USD Billion)
Figure 39 Applications of Proximity Marketing Market
Figure 40 Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 41 Proximity Marketing Market in Retail and E-Commerce Application, By Region, 2016 vs 2022 (USD Million)
Figure 42 Proximity Marketing Market for Healthcare Application, By Region, 2016 vs 2022 (USD Million)
Figure 43 Different Media and Entertainment Applications in the Proximity Marketing Market
Figure 44 Proximity Marketing Market for Infrastructural Application, By Region, 2016 vs 2022 (USD Million)
Figure 45 Proximity Marketing Market for BFSI Application, By Region, 2016 vs 2022 (USD Million)
Figure 46 Proximity Marketing Market for Other Applications, By Region, 2016 vs 2022 (USD Million)
Figure 47 Proximity Marketing Market, By Geography
Figure 48 Geographic Snapshot of Proximity Marketing Market: Rapidly Growing Markets Emerging as New Hotspots
Figure 49 APAC Expected to Register the Highest Growth Rate During the Forecast Period
Figure 50 Proximity Marketing Market, By Region, 2016 vs 2022 (USD Billion)
Figure 51 U.S. Held A Major Share of the North American Proximity Marketing Market in 2015
Figure 52 Proximity Marketing Market in North America, By Country, 2016 vs 2022 (USD Billion)
Figure 53 Proximity Marketing Market in North America, By Application, 2016 vs 2022 (USD Million)
Figure 54 Proximity Marketing Market in Europe, By Country, 2016 vs 2022 (USD Billion)
Figure 55 Proximity Marketing Market in Europe, By Application, 2016 vs 2022 (USD Million)
Figure 56 Snapshot of the Proximity Marketing Market in APAC (China–The Most Lucrative Market in 2015)
Figure 57 Proximity Marketing Market in APAC, By Country, 2016 vs 2022 (USD Billion)
Figure 58 Proximity Marketing Market in APAC, By Application, 2016 vs 2022 (USD Million)
Figure 59 Proximity Marketing Market in RoW, By Region, 2016 vs 2022 (USD Billion)
Figure 60 Proximity Marketing Market in RoW, By Application, 2016 vs 2022 (USD Million)
Figure 61 Companies Adopted New Product Developments and Partnerships & Agreements as the Key Growth Strategies Between 2013 and 2015
Figure 62 Zebra Technologies Corporation Grew at the Highest Rate Between 2013 and 2015
Figure 63 Key Player Market Ranking, 2015
Figure 64 Market Evolution Framework—Strategy of Partnerships and Agreements Fueled Growth and Innovation in the Proximity Marketing Market Between 2013 and 2015
Figure 65 Battle for Market Share: New Product Launches and Partnerships & Agreements Were the Key Strategies Between 2013 and 2015
Figure 66 Geographic Revenue Mix of the Top 5 Proximity Marketing Market Players
Figure 67 Google Inc.: Company Snapshot
Figure 68 Google Inc.: SWOT Analysis
Figure 69 Microsoft Corporation: Company Snapshot
Figure 70 Microsoft Corporation: SWOT Analysis
Figure 71 Apple Inc.: Company Snapshot
Figure 72 Apple Inc.: SWOT Analysis
Figure 73 Zebra Technologies Corporation:Company Snapshot
Figure 74 Zebra Technologies Corporation: SWOT Analysis
Figure 75 Qualcomm Inc. Company Snapshot
Figure 76 Proxama PLC: Company Snapshot

In the modern world of advanced technologies, proximity marketing is a promising and upcoming medium in the field of information and advertising across sectors. The proximity marketing market was valued at USD 9.01 Billion in 2015 and is expected to reach USD 52.46 Billion by 2022, at a CAGR of 29.8% during the forecast period.  Proximity marketing is gaining traction among retailers to send special offers to their customers when they come within proximity of a certain retail outlet’s location. Proximity marketing is the perfect way to target the desired audiences and is expected to be widely accepted by marketers in the years to come. The growth of the market is propelled by the increased focus on business intelligence and rising market competitiveness along with the growing adoption of smartphones and proximity technology. The market is further driven by factors such as increasing technological advancements in location-based services, increased use of beacons, and growing need for better customer services & response.

The scope of this report covers the proximity marketing market on the basis of location, technology, hardware, software, service, application, and geography. The indoor proximity marketing market held the largest share of the proxmarket on the basis of location. On the basis of offering, the hardware segment led the global market in 2015. The market for BLE beacons-based proximity marketing is expected to grow at the highest CAGR during the forecast period owing to its applications in multi-channel marketing and in product distribution in the retail industry.

The retail and e-commerce application led the proximity marketing market in terms of in 2015 and the trend is expected to continue till 2022. The market for deployment and integration services is expected to register the highest growth rate during the forecast period. North America held the largest share of the market in 2015, while the APAC region is expected to grow at the highest CAGR during the forecast period. In 2015, the intensity of competitive rivalry, threat of new entrants, and bargaining power of buyers had a high impact on the proximity marketing market.

North America held the largest share of the proximity marketing market in 2015, whereas APAC is expected to register the highest growth rate in this market between 2015 and 2022. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.

Market for Proximity Marketing

The major factors restraining the growth of market are the concerns regarding security & privacy, low awareness among end users, and lack of expert workforce. Moreover, understanding the consumer behavior poses a key challenge for proximity marketing market players.

The major players in this market include Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S.), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), Shopkick Inc. (U.S.), Swirl Networks (U.S.), and Unacast (U.S.), among others.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

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