HOME Top Market Reports Road Marking Materials Market by Type (Performance-Based Markings and Paint-Based Markings), Application (Road Markings, Factory Markings, Car Park Markings, Airport Markings, & Anti-Skid Markings), & Region - Global Forecast to 2020

Road Marking Materials Market by Type (Performance-Based Markings and Paint-Based Markings), Application (Road Markings, Factory Markings, Car Park Markings, Airport Markings, & Anti-Skid Markings), & Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: March 2016
Report Code: CH 4194

 

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The global road marking materials market is projected at USD 5.87 Billion by 2020, registering a CAGR of 5.5% between 2015 and 2020. For the purpose of report, 2014 was considered the base year for estimating market size of road marking materials. The report estimates the market size (in terms of value and volume) and future growth potential of road marking materials market across different applications, types, and regions. The market size is forecast from 2015 to 2020.

In the secondary research process, different sources have been referred to identify and collect information for this study. These secondary sources include annual reports, press releases, and investor presentations of companies, white papers, certified publications, and articles from recognized authors. In the primary research process, industry personnel from both supply and demand sides have been interviewed to obtain qualitative and quantitative information for this report. The bottom-up approach has been used to estimate the market size of road marking materials by end-use industry and region, in terms of value and volume. The top-down approach has been implemented to validate the market size, in terms of value and volume. With the data triangulation procedures and validation of data through primaries, the exact values of the overall parent market size and individual market sizes have been determined and confirmed in this study.

Below is the figure showing break-up of profile of primary discussion participants.

Road Marking Materials Market

To know about the assumptions considered for the study, download the pdf brochure

The key participants for road marking materials include raw material suppliers, manufacturers, end-users, and stake holders. The major raw material suppliers are Cinkarna Celje (Slovenia), Evonik industries (Germany), Huntsman pigments (U.S.), and Amma global group (China). The Sherwin Williams Company (U.S.), Geveko Markings (Sweden), Swarco Limburger Lackfabrik GMBH (Germany), Automark technologies (India) Private Ltd (India) and Kelly Bros Erinline (Ireland) are the manufacturers of the road marking materials. Road contractors and highway client authority are the major end-users. Road marking materials manufacturers, government and research organizations, associations and industrial bodies, R&D institutions, and investment banks are the various stakeholders for the road marking materials market.

  • This study answers several questions for the target audiences; for example, which market segments need to be focused in the next two to five years to prioritize efforts and investments. These target audience include:
  • Road marking materials manufacturers
  • Road marking materials traders, distributors, and suppliers
  • End-use market participants of different segments of road marking materials
  • Government and research organizations
  • Associations and industrial bodies
  • Research and consulting firms
  • R&D institutions
  • Environment support agencies
  • Investment banks
  • Private equity firms

Scope of the Report:

This research report categorizes the market for road marking materials based on:

  • Application,
  • Type,
  • Region,
  • Forecasts revenue growth; and
  • Analysis of trends in each of the submarkets

On the Basis of Applications:

  • Road marking,
  • Anti-skid marking,
  • Factory marking,
  • Car park marking and
  • Airport marking

Each application is further described in detail in the report with value and volume forecasts till 2020.

On the Basis of Types:

  • Paint-based marking
    • Epoxy-based paint,
    • Polyurethane-based paint,
    • Water-based paints; and
    • Solvent-based paint
  • Performance-based marking
    • Thermoplastics; and
    • Cold plastics

On the Basis of Regions:

  • Asia-Pacific
  • North America
  • Western Europe
  • Central and Eastern Europe
  • RoW

Each region is further segmented into key countries such as the U.S. Canada, Mexico, China, Japan, South Korea, India, Germany, France, the U.K., Turkey, Brazil, Saudi Arabia, and UAE.

Available Customizations: The following customization options are available in the report:

  1. Company Information

    Analysis and profiling of additional global as well as regional market players (Up to 3)

  2. Country level data for countries other than the ones already mentioned in the report

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Road Marking Materials Market
    4.2 Road Marking Materials Market, By Region
    4.3 Road Marking Materials Market in Asia-Pacific
    4.4 Road Marking Materials Market Attractiveness
    4.5 Road Marking Materials Market, By Material (2015)
    4.6 Road Marking Materials Market: Developed vs Developing Nations
    4.7 Road Marking Materials Market, By Material
    4.8 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 39)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increased Spending for Safer Roads
                    5.3.1.2 New Infrastructure and Roadways Projects in Emerging Economies
           5.3.2 Restraints
                    5.3.2.1 Raw Material Shortage
                    5.3.2.2 Conservative Approach of Road Contractors
           5.3.3 Opportunities
                    5.3.3.1 Development of Temperature Sensitive Paint
           5.3.4 Challenges
                    5.3.4.1 Expanding Railway Infrastructure to Reduce Dependence on Roadways

6 Industry Trends (Page No. - 46)
    6.1 Introduction
    6.2 Value-Chain Analysis
    6.3 Porter’s Five Forces Analysis
           6.3.1 Bargaining Power of Suppliers
           6.3.2 Threat of New Entrants
           6.3.3 Threat of Substitutes
           6.3.4 Bargaining Power of Buyers
           6.3.5 Intensity of Rivalry

7 Road Marking Materials Market, By Type (Page No. - 52)
    7.1 Introduction
    7.2 Performance-Based Markings
    7.3 Paint-Based Markings

8 Road Marking Materials Market, By Application (Page No. - 57)
    8.1 Introduction
    8.2 Road Marking
    8.3 Car Park Marking
    8.4 Factory Marking
    8.5 Airport Marking
    8.6 Anti-Skid Marking
    8.7 Others

9 Regional Analysis (Page No. - 69)
    9.1 Introduction
    9.2 Asia-Pacific
           9.2.1 China
           9.2.2 Japan
           9.2.3 India
           9.2.4 South Korea
           9.2.5 Rest of Asia-Pacific
    9.3 North America
           9.3.1 U.S.
           9.3.2 Canada
           9.3.3 Mexico
    9.4 Western Europe
           9.4.1 Germany
           9.4.2 U.K.
           9.4.3 France
           9.4.4 Others
    9.5 Central & Eastern Europe
           9.5.1 Russia
           9.5.2 Turkey
           9.5.3 Others
    9.6 Rest of the World
           9.6.1 Brazil
           9.6.2 UAE
           9.6.3 Saudi Arabia
           9.6.4 Others

10 Competitive Landscape (Page No. - 131)
     10.1 Overview
     10.2 Expansion: the Most Popular Growth Strategy
     10.3 Competitive Situations and Trends
             10.3.1 Expansions
             10.3.2 New Product Launches
             10.3.3 Joint Ventures
             10.3.4 Agreements

11 Company Profiles (Page No. - 136)
(Overview, Financial*, Products & Services, Strategy, and Developments)
     11.1 The Sherwin-Williams Company
     11.2 Aximum SA
     11.3 Geveko Markings
     11.4 Swarco Limburger Lackfabrik GmbH
     11.5 Kelly Bros Erinline
     11.6 Ennis-Flint
     11.7 Ozark Materials, LLC
     11.8 Crown Technologies, LLC
     11.9 Automark Technologies (India) Private Ltd.
     11.10 Reda National Co.

*Details Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 154)
     12.1 Insights From Industry Experts
     12.2 Recent Developments
             12.2.1 Expansions
     12.3 Discussion Guide
     12.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.5 Introducing RT: Real Time Market Intelligence
     12.6 Available Customizations
     12.7 Related Reports


List of Tables (130 Tables)

Table 1 Road Marking Materials Market, By Type
Table 2 Road Marking Materials Market, By Application
Table 3 Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 4 Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 5 Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 6 Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 7 Road Marking Market Size, By Region, 2013–2020 (USD Million)
Table 8 Road Marking Market Size, By Region, 2013–2020 (Kiloton)
Table 9 Car Park Marking Market Size, By Region, 2013–2020 (USD Million)
Table 10 Car Park Marking Market Size, By Region, 2013–2020 (Kiloton)
Table 11 Factory Marking Market Size, By Region, 2013–2020 (USD Million)
Table 12 Factory Marking Market Size, By Region, 2013–2020 (Kiloton)
Table 13 Airport Marking Market Size, By Region, 2013–2020 (USD Million)
Table 14 Airport Marking Market Size, By Region, 2013–2020 (Kiloton)
Table 15 Anti-Skid Marking Market Size, By Region, 2013–2020 (USD Million)
Table 16 Anti-Skid Marking Market Size, By Region, 2013–2020 (Kiloton)
Table 17 Others Market Size, By Region, 2013–2020 (USD Million)
Table 18 Others Market Size, By Region, 2013–2020 (Kiloton)
Table 19 Road Marking Materials Market Size, By Region, 2013–2020 (USD Million)
Table 20 Road Marking Materials Market Size, By Region, 2013–2020 (Kiloton)
Table 21 Asia-Pacific: Road Marking Materials Market Size, By Country, 2013–2020 (USD Million)
Table 22 Asia-Pacific: Road Marking Materials Market Size, By Country, 2013–2020 (Kiloton)
Table 23 Asia-Pacific: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 24 Asia-Pacific: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 25 Asia-Pacific: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 26 Asia-Pacific: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 27 China: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 28 China: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 29 China: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 30 China: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 31 Japan: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 32 Japan: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 33 Japan: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 34 Japan: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 35 India: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 36 India: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 37 India: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 38 India: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 39 South Korea: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 40 South Korea: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 41 South Korea: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 42 South Korea: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 43 Rest of Asia-Pacific: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 44 Rest of Asia-Pacific: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 45 Rest of Asia-Pacific: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 46 Rest of Asia-Pacific: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 47 North America: Road Marking Materials Market Size, By Country, 2013–2020 (USD Million)
Table 48 North America: Road Marking Materials Market Size, By Country, 2013–2020 (Kiloton)
Table 49 North America: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 50 North America: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 51 North America: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 52 North America: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 53 U.S.: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 54 U.S.: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 55 U.S.: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 56 U.S.: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 57 Canada: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 58 Canada: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 59 Canada: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 60 Canada: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 61 Mexico: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 62 Mexico: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 63 Mexico: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 64 Mexico: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 65 Western Europe: Road Marking Materials Market Size, By Country, 2013–2020 (USD Million)
Table 66 Western Europe: Road Marking Materials Market Size, By Country, 2013–2020 (Kiloton)
Table 67 Western Europe: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 68 Western Europe: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 69 Western Europe :Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 70 Western Europe: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 71 Germany: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 72 Germany: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 73 Germany: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 74 Germany: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 75 U.K.: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 76 U.K.: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 77 U.K.: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 78 U.K.: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 79 France: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 80 France: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 81 France: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 82 France: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 83 Others: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 84 Others: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 85 Others: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 86 South Korea: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 87 Central & Eastern Europe: Road Marking Materials Market Size, By Country, 2013–2020 (USD Million)
Table 88 Central & Eastern Europe: Road Marking Materials Market Size, By Country, 2013–2020 (Kiloton)
Table 89 Central & Eastern Europe: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 90 Central & Eastern Europe: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 91 Central & Eastern Europe: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 92 Central & Eastern Europe: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 93 Russia: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 94 Russia: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 95 Russia: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 96 Russia: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 97 Turkey: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 98 Turkey: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 99 Turkey: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 100 Turkey: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 101 Others: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 102 Others: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 103 Others: Road Marking Materials Market Size, By Application 2013–2020 (USD Million)
Table 104 Others: Road Marking Materials Market Size, By Application 2013–2020 (Kiloton)
Table 105 RoW: Road Marking Materials Market Size, By Country, 2013–2020 (USD Million)
Table 106 RoW: Road Marking Materials Market Size, By Country, 2013–2020 (Kiloton)
Table 107 RoW: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 108 RoW: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 109 RoW: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 110 RoW: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 111 Brazil: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 112 Brazil: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 113 Brazil: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 114 Brazil: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 115 UAE: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 116 UAE: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 117 UAE: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 118 UAE: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 119 Saudi Arabia: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 120 Saudi Arabia: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 121 Saudi Arabia: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 122 Saudi Arabia: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 123 Others: Road Marking Materials Market Size, By Type, 2013–2020 (USD Million)
Table 124 Others: Road Marking Materials Market Size, By Type, 2013–2020 (Kiloton)
Table 125 Others: Road Marking Materials Market Size, By Application, 2013–2020 (USD Million)
Table 126 Others: Road Marking Materials Market Size, By Application, 2013–2020 (Kiloton)
Table 127 Expansions, 2010–2015
Table 128 New Product Launches, 2010–2015
Table 129 Joint Ventures, 2010–2015
Table 130 Agreements, 2010–2015


List of Figures (50 Figures)

Figure 1 Road Marking Materials Market Segmentation
Figure 2 Road Marking Materials Market: Research Design
Figure 3 Market Size Estimation: Top-Down Approach
Figure 4 Market Size Estimation: Bottom-Up Approach
Figure 5 Data Triangulation Methodology
Figure 6 Road Marking Materials Market: By Application
Figure 7 Road Marking Materials Market: By Type
Figure 8 Cold Plastics and Water-Based Paint to Grow at the Highest CAGR During the Forecast Period
Figure 9 Road Marking Materials Regional Market Share in 2014, and CAGR Between 2015 and 2020
Figure 10 Road Marking Materials Market to Register High Growth Between 2015 and 2020
Figure 11 Market in Asia-Pacific is Projected to Grow at the Highest Rate, Between 2015 and 2020
Figure 12 China to Account for the Largest Share of the Asia-Pacific Road Marking Materials Market, in 2015
Figure 13 China Registered the Largest Market Share in 2014
Figure 14 Epoxy-Based Paint Accounts for the Largest Share of the Market
Figure 15 India to Emerge as A Lucrative Market in Terms of Growth Between 2015 and 2020
Figure 16 Paint-Based Marking Was the Leading Segment, By Type, in the All Economies in 2014
Figure 17 Asia-Pacific has the Highest Growth Potential in the Road Marking Materials Market Among Other Regions
Figure 18 Road Marking Materials Market, By Type
Figure 19 Road Marking Materials Market, By Application
Figure 20 Drivers, Restraints, Opportunities, and Challenges in Road Marking Materials Market
Figure 21 Value-Chain Analysis
Figure 22 Road Marking Materials Market: Porter’s Five Forces Analysis
Figure 23 Paint-Based Markings vs Performance-Based Markings, 2015–2020
Figure 24 Cold Plastics: the Fastest-Growing Market for Performance-Based Marking, 2015–2020
Figure 25 Epoxy-Based Marking to Be the Largest Paint Based Marking, 2015 vs 2020
Figure 26 Road Marking Segment Dominated the Overall Road Marking Materials Market in 2015
Figure 27 Asia-Pacific to Witness the Fastest Growth in the Road Marking Application, 2015–2020
Figure 28 Asia-Pacific is the Fastest-Growing Market for Car Park Marking, 2015 vs 2020
Figure 29 Asia-Pacific to Be the Largest Market for Factory Marking Between 2015 and 2020
Figure 30 Asia-Pacific Projected to Be the Fastest-Growing Market for Airport Marking Between 2015 and 2020
Figure 31 North America to Continue Dominating the Anti-Skid Marking Market Between 2015 and 2020
Figure 32 Rapid Growth Markets are Emerging as New Strategic Locations
Figure 33 Road Marking Materials Market in Asia-Pacific, Central & Eastern Europe and RoW has the Highest Growth Potential
Figure 34 India Estimated to Be the Fastest Growing Market in Asia-Pacific
Figure 35 North America: the Second-Largest Road Marking Materials Market, 2015–2020
Figure 36 Germany: the Largest Market in Western Europe
Figure 37 Russia: the Largest Market in Western Europe
Figure 38 RoW: the Second Fastest-Growing Road Marking Materials Market, 2015–2020
Figure 39 Companies Adopted Organic & Inorganic Growth Strategies
Figure 40 Battle for Market Share: Expansion Was the Key Strategy, 2010–2015
Figure 41 The Sherwin-William Company: Company Snapshot
Figure 42 The Sherwin William Company: SWOT Analysis
Figure 43 Aximum S.A.: Company Snapshot
Figure 44 Aximum S.A.: SWOT Analysis
Figure 45 Geveko Markings: Company Snapshot
Figure 46 Geveko Markings: SWOT Analysis
Figure 47 Swarco Limburger Lackfabrik GmbH: SWOT Analysis
Figure 48 Kelly Bros Erinline: SWOT Analysis
Figure 49 Marketsandmarkets Knowledge Store Snapshot
Figure 50 Marketsandmarkets Knowledge Store: Chemical and Material Snapshot

The global road marking materials market size, in terms of value, is projected to reach USD 5.87 Billion by 2020, growing at a CAGR of 5.5% between 2015 and 2020. The increase in necessity for safety on roads and heavy investments in infrastructure development are key factors driving the growth of the global road marking materials market.

Road marking materials have one of the important applications in marking lines on airports and rubber removal services on runways and taxiways in both large and small airports. Airport marking was the fastest-growing application in 2014, and it is projected to continue, in terms of both value and volume, during the forecast period. Thermoplastics, cold plastics, polyurethane, and epoxy-based paints are commonly used for airport marking application.

Performance-based marking is projected to grow at the highest pace during the forecast period. Thermoplastics and cold plastics are the subtypes of performance-based markings. Thermoplastics subtype is one of the most commonly used surface marking materials owing to its increased durability, lack of VOC components, and excellent reflection properties at any time of the day and in wet conditions. Cold plastics subtype is designed for use in conditions where resistance to wear and tear is of great importance. Cold plastic markings are widely used in high traffic areas, where there is high snowfall. Cold plastic is a very durable product with limited application. It is used when an extended life of road markings is required.

Asia-Pacific was the largest market for road marking materials market, by value and volume, in 2014. Among the countries, China dominated the road marking materials market in 2014, closely followed by the U.S. India is the fastest-growing market in the world and is expected to surpass South Korea and Japan in the road marking materials market during the forecast period. The demand for road marking materials in Asia-Pacific is increasing. Moreover, international road marking materials manufacturing companies find it reasonable to manufacture road marking materials in the Asia-Pacific region than other regions due to the lower manufacturing cost, and availability of skilled work force.

Road Marking Materials Market

Though the road marking materials market is growing at a significant rate, a few factors hinder the growth of the market, globally. Shortage of raw materials is one of the major restraints for the road marking materials market. Unavailability of resin, which is used as a binder in thermoplastics and cold plastics road marking materials and titanium dioxide, used to whiten road marking have massive impact upon all stakeholders whether they are material manufacturers, road marking contractors, central government agencies, term maintenance agents & contractors, local authority clients, or actual road users.

Conservative approach of road contractors is the other major restraint for the market Road contractors prefer basic and low-cost products, while other contractors demand high-performance solutions at low and competitive prices. This strategy of contractors shrinks coating manufacturers’ margins; hence, contracting the road marking materials market.

Companies such as Geveko Marking (Sweden), The Sherwin Williams Company (U.S.), Aximum S.A. (France), Swarco Limburger Lackfabrik GmbH (Germany), Kelly Bros Erinline (Ireland), Ennis Flint (U.K.), and Ozark Materials LLC (U.S.) are the dominant market players in the global road marking materials market.

Geveko Marking (Sweden) and The Sherwin Williams Company (U.S.) were the most active players in the market during the period 2010-2016. Geveko Markings launched AquaRoute DecoPox, which is a hybrid waterborne epoxy paint for road marking and also entered into a joint venture called Geveko Brazil with Super Road (Brazil) for the sale of its brands, PREMARK – preformed thermoplastic road marking, PlastiRoute – cold plastic, and TacPad & TacGuide, in the Brazilian market.

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