HOME Top Market Reports Self-Service BI Market by Type (Software, Services), Application (Sales & Marketing Management, Customer Engagement & Analysis, Predictive Asset Maintenance), Business Function, Deployment Model, Vertical, & Region - Global Forecast to 2021

Self-Service BI Market by Type (Software, Services), Application (Sales & Marketing Management, Customer Engagement & Analysis, Predictive Asset Maintenance), Business Function, Deployment Model, Vertical, & Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: October 2016
Report Code: TC 4690

 

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Self-service Business Intelligence (BI) is a type of business intelligence that enables business users to access business data and analyze them to generate insights even if they do not have any data science and analytical skills. The self-service BI market size is estimated to grow from USD 3.61 Billion in 2016 to USD 7.31 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.2%. The year 2015 is considered to be the base year, while the forecast period is 2016–2021.

Following are the objectives of the report:

  • To define, describe, and forecast the self-service BI market on the basis of types, services, business functions, applications, deployment models, industry verticals, and regions
  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the subsegments with respect to individual growth trends, future prospects, and contribution to the total market
  • To analyze the opportunities in the market for stakeholders and to provide the details of a competitive landscape for major players
  • To forecast the revenue of market segments with respect to all the major regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America
  • To strategically profile key players and comprehensively analyze their recent developments and positioning
  • To analyze competitive developments such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities in the market

The research methodology used to estimate and forecast the self-service BI market begins with capturing data on key vendor’s revenues through secondary research sources such as companies’ websites, Factiva, and Hoovers, among others. Other secondary sources include annual reports, press releases, and investor presentations of companies; white papers and certified publications; and articles from recognized authors, directories, and databases. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary participants is depicted in the below figure.

Self-Service BI Market

To know about the assumptions considered for the study, download the pdf brochure

The self-service BI ecosystem comprises vendors, such as Microsoft Corporation (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute (U.S.), Tableau Software (U.S.), MicroStrategy (U.S.), TIBCO Software (U.S.), Qlik Technologies (U.S.), and Zoho Corporation (U.S.). Other stakeholders of the self-service BI market include analytics service providers, consulting service providers, IT service providers, resellers, enterprise users, and technology providers.

The target audiences of the self-service BI market report are given below:

  • Solution vendors
  • Original Equipment Manufacturers (OEMs)
  • System integrators
  • Advisory firms
  • National regulatory authorities
  • Venture capitalists
  • Private equity groups
  • Investment houses
  • Equity research firms

“The study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the self-service BI market to forecast the revenues and analyze the trends in each of the following subsegments:

By Type

  • Software
  • Service

By Service

  • Managed services
  • Professional services
    • Consulting services
    • Deployment and integration
    • Support and maintenance

By Business Function

  • Marketing
  • Sales
  • Operations
  • Finance
  • Human resources

By Application

  • Fraud and security management
  • Sales and marketing management
  • Predictive asset maintenance
  • Risk and compliance management
  • Customer engagement and analysis
  • Supply chain management and procurement
  • Operations management
  • Others

By Deployment Model

  • On-premises
  • Hosted/on-cloud

By Industry Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Telecommunication and IT
  • Retail and e-commerce
  • Healthcare and life sciences
  • Manufacturing
  • Government
  • Energy and utilities
  • Media and entertainment
  • Transportation and logistics
  • Others

By Region

  • North America
  • Europe
  • MEA
  • APAC
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the North American self-service BI market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Vendor Dive Matrix Methodology
    2.5 Research Assumptions
           2.5.1 Assumptions

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 33)
    4.1 Attractive Market Opportunities in the Self-Service Bi Market
    4.2 Market Share Across Various Regions
    4.3 Industry Vertical and Region Market
    4.4 Life Cycle Analysis, By Region, 2016

5 Self-Service Bi Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Segmentation
           5.3.1 By Type
           5.3.2 By Service
           5.3.3 By Professional Service
           5.3.4 By Business Function
           5.3.5 By Application
           5.3.6 By Deployment Model
           5.3.7 By Industry Vertical
           5.3.8 By Region
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Easy to Use Without Any Help From the Technical Staff
                    5.4.1.2 Increasing Need for In-Depth Competitive Insights
                    5.4.1.3 Increasing Volume of Business Data
           5.4.2 Restraints
                    5.4.2.1 High Investment Costs
                    5.4.2.2 Lack of Proper Data Governance Process
           5.4.3 Opportunities
                    5.4.3.1 Advancement of Cloud Computing in the Bi Market
                    5.4.3.2 Expanding Market in Small and Medium Enterprises (SmeS) Segment
           5.4.4 Challenges
                    5.4.4.1 Data Security and Privacy Concerns
                    5.4.4.2 Reluctance in the Investment in New Technologies and Lack of Transformation
    5.5 Self-Service Bi: Type of Data Processing
           5.5.1 Batch Data Processing
           5.5.2 Real-Time Streaming Data Processing

6 Self-Service Bi Market: Industry Trends (Page No. - 46)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Self-Service Bi User Trends
           6.3.1 Business Users
                    6.3.1.1 Power Users
                    6.3.1.2 Casual Users
           6.3.2 Developers
    6.4 Data Governance for Self-Service Bi
    6.5 Strategic Benchmarking
           6.5.1 Strategic Benchmarking: Partnerships and Collaborations
           6.5.2 Strategic Benchmarking: New Product Development

7 Self-Service Bi Market Analysis, By Type (Page No. - 51)
    7.1 Introduction
    7.2 Software
    7.3 Services
           7.3.1 Managed Services
           7.3.2 Professional Services
                    7.3.2.1 Deployment and Integration
                    7.3.2.2 Support and Maintenance
                    7.3.2.3 Consulting Services

8 Self-Service Bi Market Analysis, By Business Function (Page No. - 59)
    8.1 Introduction
    8.2 Finance
    8.3 Marketing
    8.4 Sales
    8.5 Operations
    8.6 Human Resources (HR)

9 Self-Service Bi Market Analysis, By Application (Page No. - 65)
    9.1 Introduction
    9.2 Fraud and Security Management
    9.3 Sales and Marketing Management
    9.4 Predictive Asset Maintainence
    9.5 Risk and Compliance Management
    9.6 Customer Engagement and Analysis
    9.7 Supply Chain Management and Procurement
    9.8 Operations Management
    9.9 Other Applications

10 Self-Service Bi Market Analysis, By Deployment Model (Page No. - 74)
     10.1 Introduction
     10.2 On-Premises
     10.3 On-Demand

11 Self-Service Bi Market Analysis, By Industry Vertical (Page No. - 78)
     11.1 Introduction
     11.2 Healthcare and Life Sciences
     11.3 Banking, Financial Services, and Insurance
     11.4 Manufacturing
     11.5 Retail and Ecommerce
     11.6 Telecommunications and It
     11.7 Transportation and Logistics
     11.8 Media and Entertainment
     11.9 Energy and Utilities
     11.10 Government and Defense
     11.11 Others

12 Geographic Analysis (Page No. - 89)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific (APAC)
     12.5 Middle East and Africa
     12.6 Latin America

13 Competitive Landscape (Page No. - 111)
     13.1 Overview
     13.2 Competitive Situations and Trends
             13.2.1 New Product Launches
             13.2.2 Partnerships, Collaborations, and Agreements
             13.2.3 Mergers and Acquisitions
             13.2.4 Venture Capital Funding
     13.3 Self-Service Bi: MnM Dive – Vendor Comparison

14 Company Profiles (Page No. - 122)
     14.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
     14.2 Microsoft Corporation
     14.3 International Business Machines Corporation
     14.4 Oracle Corporation
     14.5 SAP SE
     14.6 SAS Institute
     14.7 Tableau Software
     14.8 Microstrategy, Inc.
     14.9 Qlik Technologies, Inc.
     14.10 Tibco Software
     14.11 ZOHO Corporation

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

15 Key Innovator Profiles (Page No. - 148)
     15.1 Alteryx
     15.2 Birst, Inc.
     15.3 Rapidminer
     15.4 Rosslyn Analytics
     15.5 MAPR Technologies

16 Appendix (Page No. - 152)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Available Customization
     16.5 Related Reports
     16.6 Author Details


List of Tables (79 Tables)

Table 1 Self-Service Bi Market Size and Growth, 2014–2021 (USD Billion, Y-O-Y %)
Table 2 Market Size, By Type, 2014–2021 (USD Million)
Table 3 Software: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Services: Market Size, By Type, 2014–2021 (USD Million)
Table 5 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Professional Services: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Deployment and Integration: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Support and Maintenance: Bi Market Size, By Region, 2014–2021 (USD Million)
Table 10 Consulting Services: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Self-Service Bi Market Size, By Business Function, 2014–2021 (USD Million)
Table 12 Finance: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Marketing: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Sales: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Operations: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Human Resources: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Self-Service Bi Market Size, By Application, 2014–2021 (USD Million)
Table 18 Fraud and Security Management: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Sales and Marketing Management: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Predictive Asset Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Risk and Compliance Management: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Customer Engagement and Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Supply Chain Manangement and Procurement: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Operation Management: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Other Applications: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Self-Service Bi Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 27 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 28 On-Demand: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Self-Service Bi Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 30 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Retail and Ecommerce: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Telecommunications and IT: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Transportation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 38 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 40 Self-Service Bi Market Size, By Region, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Type, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 47 North America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 48 Europe: Self-Service Bi Market Size, By Type, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Business Function, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 54 Europe: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 55 Asia-Pacific: Self-Service Bi Market Size, By Type, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Business Function, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 62 Middle East and Africa: Self-Service Bi Market Size, By Type, 2014–2021 (USD Million)
Table 63 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Business Function, 2014–2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 69 Latin America: Self-Service Bi Market Size, By Type, 2014–2021 (USD Million)
Table 70 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 71 Latin America: Market Size, By Professional Service, 2014–2021 (USD Million)
Table 72 Latin America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 73 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 74 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 75 Latin America: Market Size, By Industry Vertical, 2014–2021 (USD Million)
Table 76 New Product Launches, 2014–2016
Table 77 Partnerships, Collaborations, and Agreements, 2014–2016
Table 78 Mergers and Acquisitions, 2014–2016
Table 79 Venture Capital Funding, 2014–2016


List of Figures (60 Figures)

Figure 1 Self-Service Bi Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Vendor Dive Matrix: Criteria Weightage
Figure 6 Self Service Bi Market is Expected to Grow During the Forecast Period 2016–2021
Figure 7 Market Snapshot on the Basis of Type (2016 vs 2021)
Figure 8 Market Snapshot on the Basis of Service (2016–2021)
Figure 9 Market Snapshot on the Basis of Professional Service (2016–2021)
Figure 10 Market Snapshot on the Basis of Business Function (2016–2021)
Figure 11 Market Snapshot on the Basis of Application (2016– 2021)
Figure 12 Market Snapshot on the Basis of Deployment Model (2016–2021)
Figure 13 Market Snapshot on the Basis of Industry Vertical (2016 vs 2021)
Figure 14 Lucrative Market Prospects in the Self-Service Bi Market
Figure 15 North America Commands Over the Market By Covering the Largest Market Size in 2016
Figure 16 Banking, Financial Services, and Insurance Vertical and North America in the Region Segment are Expected to Have the Largest Market Size in 2016
Figure 17 Asia-Pacific Soon to Enter Exponential Growth Phase During the Period 2016–2021
Figure 18 Evolution of Self-Service Bi
Figure 19 Market Segmentation: By Type
Figure 20 Market Segmentation: By Service
Figure 21 Market Segmentation: By Professional Service
Figure 22 Market Segmentation: By Business Function
Figure 23 Market Segmentation: By Application
Figure 24 Market Segmentation: By Deployment Model
Figure 25 Market Segmentation: By Industry Vertical
Figure 26 Market Segmentation: By Region
Figure 27 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 28 Self-Service Bi Market: Value Chain Analysis
Figure 29 Strategic Benchmarking: Partnerships and Collaborations During the Period 2014–2016
Figure 30 Strategic Benchmarking: New Product Development During the Period 2014–2016
Figure 31 Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 32 Managed Services Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 33 Consulting Services Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 34 Human Resources Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 35 Predictive Asset Maintenance is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 36 On-Demand Deployment Model is Expected to Grow at the Higher CAGR During the Forecast Period
Figure 37 Healthcare and Life Sciences Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 38 Asia-Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 39 North America is Expected to Have the Largest Market Size in the Self-Service Bi Market During Forecast Period
Figure 40 North America Market Snapshot
Figure 41 Asia-Pacific Market Snapshot
Figure 42 Companies Adopted Partnerships, Collaborations, and Agreements as the Key Growth Strategy During the Period 2014–2016
Figure 43 Area-Chart Showing Historical CAGR of Top 5 Players
Figure 44 Market Evaluation Framework
Figure 45 Battle for Market Share: Partnerships, Collaborations, and Agreements is the Key Strategy in the Self-Service Bi Market
Figure 46 Vendor Dive Matrix
Figure 47 Product Offerings Comparison
Figure 48 Business Strategy Comparison
Figure 49 Geographic Revenue Mix of Top Five Market Players
Figure 50 Microsoft Corporation: Company Snapshot
Figure 51 Microsoft Corporation: SWOT Analysis
Figure 52 International Business Machines Corporation: Company Snapshot
Figure 53 International Business Machines Corporation: SWOT Analysis
Figure 54 Oracle Corporation: Company Snapshot
Figure 55 Oracle Corporation: SWOT Analysis
Figure 56 SAP SE: Company Snapshot
Figure 57 SAS Institute: Company Snapshot
Figure 58 Tableau Software: Company Snapshot
Figure 59 Microstrategy Inc.: Company Snapshot
Figure 60 Qlik Technologies Inc.: Company Snapshot

The self-service Business Intelligence (BI) market size is expected to grow from USD 3.61 Billion in 2016 to USD 7.31 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 15.2% during the forecast period. The major growth drivers of the self-service BI market include ease of use for non-technical staff, increasing need for in-depth competitive insights, and expanding volume of business data.

The self-service BI market is segmented by software and service. The services segment is expected to grow at the highest CAGR during the forecast period. Among all the services, consulting services in the professional services segment is projected to witness the highest demand due to the growing need of self-service BI software solutions across organizations.

BFSI holds the largest share of the self-service BI market in 2016. The growth is fueled by the growing need of people to simplify their workload related to security and their increasing dependence on data generated from various IT systems used for financial transactions. The healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period due to the increasing need to store and manage data coming from various connected healthcare devices and health record systems used across healthcare organizations.

The major business functions for which the self-service BI is deployed are marketing, sales, operations, finance, and human resources. The adoption of self-service BI for operations is expected to increase significantly in the coming years because of the increasing need for resolving operations related issues in real time and the need for streamlining operations across industries.

Organizations are deploying self-service BI solutions either on their premises or on demand. The demand for on-demand or cloud-based self-service BI solutions is increasing due to its cost-effective and time-efficient features; its growth is specifically high in Small and Medium Enterprises (SMEs), where low-cost solutions are greatly required.

The global market has been segmented on the basis of regions into North America, Asia-Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America to provide a region-specific analysis in the report. The North American region, followed by Europe, is expected to continue being the largest revenue generating region for self-service BI vendors for the next five years. This is mainly because in the developed economies of the U.S. and Canada, there is a high focus on innovations obtained from research and development and technology. The APAC region is expected to be the fastest growing region in the self-service BI market because of the increasing adoption of Internet of Things (IoT) and smart technologies and various government initiatives such as smart cities across APAC countries including China and India.

Self-Service BI Market

The faces challenges such as Security & privacy concerns, reluctance in the investment in new technologies, and lack of transformation in organization are some of the challenges for the self-service BI market. Factors such as high investment coasts and lack of proper data governance process are expected to limit the market growth.

Major vendors that offer self-service BI software and services globally are Microsoft Corporation (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), SAS Institute (U.S.), Tableau Software (U.S.), MicroStrategy (U.S.), TIBCO Software (U.S.), Qlik Technologies (U.S.), and Zoho Corporation (U.S.). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships & collaborations, and mergers & acquisitions to expand their offerings in the self-service BI market.

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