HOME Top Market Reports Embedded Analytics Market by Tool (Dashboards & Data Visualization, Self-Service, Benchmarking, and Reporting), Business Application (Marketing, Sales, Operations, Finance and Human Resources), Deployment, Vertical, and Region - Global Forecast to 2021

Embedded Analytics Market by Tool (Dashboards & Data Visualization, Self-Service, Benchmarking, and Reporting), Business Application (Marketing, Sales, Operations, Finance and Human Resources), Deployment, Vertical, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: August 2016
Report Code: TC 4526

 

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The embedded analytics market is estimated to grow from USD 24.46 Billion in 2016 to USD 46.19 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 13.6% from 2016 to 2021. Major growth drivers of the market include advent of big data and Internet of Things (IoT), increasing dependence on mobile and cloud technologies, and increasing demand for infused analytics capabilities in business applications.

Objectives of the Study:

The main objective of this report is to define, describe, and forecast the global embedded analytics market on the basis of analytical tools, business applications, deployment models, verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). The report aims to strategically analyze micro-markets with respect to individual growth trends, future prospects, and contribution to the total market. The report attempts to forecast the market size with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report strategically profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as joint ventures, Mergers and Acquisitions (M&A), new product developments, and Research & Development (R&D) activities in the market.

The research methodology used to estimate and forecast the embedded analytics market begins with capturing data on key vendors’ revenues through secondary research sources, such as companies’ websites, Factiva, and Hoovers, among others. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and subsegments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of primary interviews is depicted in the below figure:

Embedded Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The embedding analytics  ecosystem comprises vendors, such as Microsoft Corporation (U.S.), IBM Corporation (U.S.), SAP SE (Germany), OpenText Corporation (Canada), Microstrategy Incorporation (U.S.), Logi Analytics (U.S.), Sisense Inc. (U.S.), Birst, Inc. (U.S.), Information Builders (U.S.), TIBCO Software Inc. (U.S.), and Qlik (U.S.), Major stakeholders of the embedded analytics market include independent software vendors, cloud service providers, business analytics software providers, application design & software developers, system integrators, and IT service providers.

The Target Audiences of the embedded analytics market report are given below:

  • Independent software vendors
  • Cloud service providers
  • Business analytics software providers
  • Application design and software developers
  • System integrators
  • IT service providers

 “Study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments.”

Scope of the Report

The research report categorizes the embedded analytics market to forecast the revenues and analyze the trends in each of the following subsegments:

By Analytical Tool

  • Dashboards and data visualization
  • Self-service
  • Benchmarking
  • Reporting

By Business Application

  • Marketing
  • Sales
  • Operations
  • Finance
  • Human resources

By Deployment Model

  • On-Premises
  • On-Cloud

By Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • IT and telecommunication
  • Manufacturing
  • Government and defense
  • Healthcare and life sciences
  • Retail and consumer goods
  • Media and entertainment
  • Energy and utility
  • Transportation
  • Academia and research
  • Others

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of the product portfolio of each company

Geographic Analysis

  • Further breakdown of the North American market
  • Further breakdown of the European market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin American market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 24)

4 Premium Insights (Page No. - 27)
    4.1 Attractive Market Opportunities in Embedded Analytics Market
    4.2 Embedded Analytics Market: Market Share of Top Three Analytical Tools and Regions
    4.3 Lifecycle Analysis, By Region
    4.4 Market Investment Scenario
    4.5 Embedded Analytics Market: Top Three Verticals

5 Market Overview (Page No. - 30)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Analytical Tool
           5.2.2 By Business Application
           5.2.3 By Deployment Model
           5.2.4 By Vertical
           5.2.5 By Region
    5.3 Evolution
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Advent of Big Data and Internet of Things (IoT)
                    5.4.1.2 Increasing Dependence on Mobile and Cloud Technologies
                    5.4.1.3 Increasing Demand for Infused Analytics in Business Applications
           5.4.2 Restraints
                    5.4.2.1 High Investment Costs
                    5.4.2.2 Lack of Integration With Legacy System and Reluctance in the Adoption of Embedded Analytics
           5.4.3 Opportunities
                    5.4.3.1 Increasing Demand for Real-Time Streaming Analytics
                    5.4.3.2 Growing Demand for Self-Service Intelligence
           5.4.4 Challenges
                    5.4.4.1 Growing Usage of Data Resulting in Overloading of Information
                    5.4.4.2 Lack of Analytical Knowledge Among the Workforce

6 Industry Trends (Page No. - 39)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Embedded Analytics Maturity Model
           6.3.1 Standalone Analytics Application
           6.3.2 Gateway to Analytics
           6.3.3 Inline Analytics
           6.3.4 Infused Analytics
    6.4 Strategic Benchmarking

7 Embedded Analytics Market Analysis, By Analytical Tool (Page No. - 42)
    7.1 Introduction
    7.2 Dashboards and Data Visualization
    7.3 Self-Service
    7.4 Benchmarking
    7.5 Reporting

8 Embedded Analytics Market Analysis, By Business Application (Page No. - 47)
    8.1 Introduction
    8.2 Marketing
    8.3 Sales
    8.4 Operations
    8.5 Finance
    8.6 Human Resources

9 Embedded Analytics Market Analysis, By Deployment Model (Page No. - 53)
    9.1 Introduction
    9.2 On-Premises
    9.3 On-Cloud

10 Embedded Analytics Market Analysis, By Vertical (Page No. - 57)
     10.1 Introduction
     10.2 Banking, Financial Services, and Insurance
     10.3 IT and Telecommunication
     10.4 Manufacturing
     10.5 Government and Defense
     10.6 Healthcare and Life Sciences
     10.7 Retail and Consumer Goods
     10.8 Media and Entertainment
     10.9 Energy and Utility
     10.10 Transportation
     10.11 Academia and Research
     10.12 Others

11 Geographic Analysis (Page No. - 77)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific (APAC)
     11.5 Middle East and Africa (MEA)
     11.6 Latin America

12 Competitive Landscape (Page No. - 94)
     12.1 Overview
     12.2 Competitive Situations and Trends
             12.2.1 Partnerships, Collaborations, and Agreements
             12.2.2 New Product Launches
             12.2.3 Mergers and Acquisitions
             12.2.4 Venture Capital Funding

13 Company Profiles (Page No. - 101)
     13.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
     13.2 Microsoft Corporation
     13.3 IBM Corporation
     13.4 SAP SE
     13.5 Opentext Corporation
     13.6 Microstrategy, Inc.
     13.7 Logi Analytics, Inc.
     13.8 Sisense, Inc.
     13.9 Birst, Inc.
     13.10 Information Builders
     13.11 Tibco Software, Inc.
     13.12 Qlik Technologies
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
     13.13 Other Major Vendors
             13.13.1 Oracle Corporation
             13.13.2 Tableau Software
             13.13.3 Pentaho Corporation
             13.13.4 We are Cloud, Inc.
             13.13.5 Gooddata Corporation

14 Appendix (Page No. - 132)
     14.1 Key Insights
     14.2 Recent Developments
     14.3 Discussion Guide
     14.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.5 Introducing RT: Real-Time Market Intelligence
     14.6 Available Customization
     14.7 Related Reports


List of Tables (76 Tables)

Table 1 Embedded Analytics Market Size and Growth Rate, 2014–2021 (USD Billion, Y-O-Y%)
Table 2 Market Size, By Analytical Tool, 2014–2021 (USD Billion)
Table 3 Dashboards and Data Visualization: Embedded Analytics Market Size, By Region, 2014–2021 (USD Billion)
Table 4 Self-Service : Market Size, By Region, 2014–2021 (USD Billion)
Table 5 Benchmarking: Market Size, By Region, 2014–2021 (USD Billion)
Table 6 Reporting: Market Size, By Region, 2014–2021 (USD Billion)
Table 7 Embedded Analytics Market Size, By Business Application, 2014–2021 (USD Billion)
Table 8 Marketing: Market Size, By Region, 2014–2021 (USD Billion)
Table 9 Sales: Market Size, By Region, 2014–2021 (USD Billion)
Table 10 Operations: Market Size, By Region, 2014–2021 (USD Billion)
Table 11 Finance: Market Size, By Region, 2014–2021 (USD Billion)
Table 12 Human Resources: Market Size, By Region, 2014–2021 (USD Billion)
Table 13 Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 14 On-Premises: Market Size, By Region, 2014–2021 (USD Billion)
Table 15 On-Cloud: Embedded Analytics Market Size, By Region, 2014–2021 (USD Billion)
Table 16 Market Size, By Vertical, 2014–2021 (USD Billion)
Table 17 Banking, Financial Services and Insurance: Embedded Analytics Market Size, By Region, 2014–2021 (USD Billion)
Table 18 Banking, Financial Services and Insurance: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 19 Banking, Financial Services and Insurance: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 20 IT and Telecommunication: Market Size, By Region, 2014–2021 (USD Billion)
Table 21 IT and Telecommunication: Embedded Analytics Market Size, By Business Application, 2014–2021 (USD Billion)
Table 22 IT and Telecommunication: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 23 Manufacturing: Market Size, By Region, 2014–2021 (USD Billion)
Table 24 Manufacturing: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 25 Manufacturing : Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 26 Government and Defense: Embedded Analytics Market Size, By Region, 2014–2021 (USD Billion)
Table 27 Government and Defense: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 28 Government and Defense : Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 29 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Billion)
Table 30 Healthcare and Life Sciences: Embedded Analytics Market Size, By Business Application, 2014–2021 (USD Billion)
Table 31 Healthcare and Life Sciences: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 32 Retail and Consumer Goods: Market Size, By Region, 2014–2021 (USD Billion)
Table 33 Retail and Consumer Goods : Market Size, By Business Application, 2014–2021 (USD Billion)
Table 34 Retail and Consumer Goods : Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 35 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Billion)
Table 36 Media and Entertainment: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 37 Media and Entertainment : Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 38 Energy and Utility: Market Size, By Region, 2014–2021 (USD Billion)
Table 39 Energy and Utility : Market Size, By Business Application, 2014–2021 (USD Billion)
Table 40 Energy and Utility: Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 41 Transportation: Market Size, By Region, 2014–2021 (USD Billion)
Table 42 Transportation: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 43 Transportation : Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 44 Academia and Research: Market Size, By Region, 2014–2021 (USD Billion)
Table 45 Academia and Research : Market Size, By Business Application, 2014–2021 (USD Billion)
Table 46 Academia and Research : Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 47 Others: Market Size, By Region, 2014–2021 (USD Billion)
Table 48 Others: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 49 Others Embedded Analytics Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 50 Market Size, By Region, 2014–2021 (USD Billion)
Table 51 North America: Embedded Analytics Market Size, By Analytical Tool, 2014–2021 (USD Billion)
Table 52 North America: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 53 North America: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 54 North America: Market Size, By Vertical, 2014–2021 (USD Billion)
Table 55 Europe: Embedded Analytics Market Size, By Analytical Tool, 2014–2021 (USD Billion)
Table 56 Europe: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 57 Europe: Market Size, By Deployment Tool, 2014–2021 (USD Billion)
Table 58 Europe: Market Size, By Vertical, 2014–2021 (USD Billion)
Table 59 Asia-Pacific: Embedded Analytics Market Size, By Analytical Tool, 2014–2021 (USD Billion)
Table 60 Asia-Pacific: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 61 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 62 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Billion)
Table 63 Middle East and Africa: Embedded Analytics Market Size, By Analytical Tool, 2014–2021 (USD Billion)
Table 64 Middle East and Africa: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 65 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 66 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 67 Latin America: Embedded Analytics Market Size, By Analytical Tool, 2014–2021 (USD Billion)
Table 68 Latin America: Market Size, By Business Application, 2014–2021 (USD Billion)
Table 69 Latin America: Market Size, By Deployment Model, 2014–2021 (USD Billion)
Table 70 Latin America: Market Size, By Vertical, 2014–2021 (USD Billion)
Table 71 Partnerships, Collaborations, and Agreements , 2013–2016
Table 72 New Product Launches, 2013–2016
Table 73 Mergers and Acquisitions, 2013–2016
Table 74 Venture Capital Funding, 2013–2016
Table 75 Partnerships, Collaborations, and Agreements, 2013–2016
Table 76 New Product Launches, 2013–2016


List of Figures (45 Figures)

Figure 1 Embedded Analytics Market: Market Segmentation
Figure 2 Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Top Three Segments of the Embedded Analytics Market, 2016–2021
Figure 8 North America is Estimated to Hold the Largest Market Share in 2016
Figure 9 Growth Trends in the Market (2016–2021)
Figure 10 North America is Estimated to Hold the Maximum Share in the Market (2016)
Figure 11 Geographic Lifecycle Analysis (2016): Asia-Pacific is Expected to Grow at the Highest Growth Rate
Figure 12 Market Investment Scenario: Asia-Pacific as the Best Market to Invest in During the Next 5 Years
Figure 13 Banking, Financial Services, and Insurance is Estimated to Have the Largest Market Size in 2016
Figure 14 Embedded Analytics Market: Analytical Tool
Figure 15 Market: By Business Application
Figure 16 Market: By Deployment Model
Figure 17 Market: By Vertical
Figure 18 Market: By Region
Figure 19 Market: Evolution
Figure 20 Embedded Analytics : Drivers, Restraints, Opportunities, and Challenges
Figure 21 Embedded Analytics Market: Value Chain Analysis
Figure 22 Market: Strategic Benchmarking
Figure 23 Dashboards and Data Visualization Segment is Expected to Have the Largest Market Size in 2016
Figure 24 Marketing Business Application is Expected to Hold the Largest Market Share in 2016
Figure 25 On-Premises Deployment Model is Expected to Hold the Largest Market Share in 2016
Figure 26 Banking, Financial Services, and Insurance Vertical is Expected to Hold the Largest Market Share in the Embedded Analytics Market in 2016
Figure 27 North America is Expected to Have the Largest Market Size in 2016
Figure 28 North America Market Snapshot
Figure 29 Asia-Pacific Market Snapshot
Figure 30 Companies Adopted Partnership, Collaboration, and Agreement as the Key Growth Strategy From 2013-2016
Figure 31 Area-Chart Showing Historical CAGR of Top 5 Players
Figure 32 Market Evaluation Framework
Figure 33 Battle for Market Share: Partnership, Collaboration, and Agreement Was the Key Strategy in the Embedded Analytics Market
Figure 34 Geographic Revenue Mix of Top Five Market Players
Figure 35 Microsoft Corporation: Company Snapshot
Figure 36 Microsoft Corporation: SWOT Analysis
Figure 37 IBM Corporation: Company Snapshot
Figure 38 IBM Corporation: SWOT Analysis
Figure 39 SAP SE: Company Snapshot
Figure 40 SAP SE: SWOT Analysis
Figure 41 Opentext Corporation: Company Snapshot
Figure 42 Opentext Corporation: SWOT Analysis
Figure 43 Microstrategy, Inc.: Company Snapshot
Figure 44 Microstrategy, Inc.: SWOT Analysis
Figure 45 Qlik Technologies: Company Snapshot

The embedded analytics market is estimated to grow from USD 24.46 Billion in 2016 to USD 46.19 Billion by 2021, at a high Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period. Embedded analytics tools and their applications are gaining traction among the corporates due to the advent of big data and Internet of Things (IoT), increasing dependence on mobile & cloud technologies, and increasing demand for infused analytics in business applications, Hence, the adoption of embedded analytics solutions and services in various industries is increasing, which is one of the major growth factors of the market.

The report provides detailed insights into the global embedded analytics market, which is segmented on the basis of analytical tools, business applications, deployment models, verticals, and regions. In analytical tools, the dashboard and data visualization segment holds a higher market share and is gaining significant importance among corporates, as enterprises are integrating the tools within the business applications to improve the working capability and insights generation of their existing software. The tools provide a comprehensive support and specialty that makes it easier for enterprises to comprehend business scenario and facilitate in taking quicker and faster decisions.

In terms of business applications, finance is expected to dominate the embedded analytics market and is expected to contribute the largest market share, whereas human resource is expected to grow at the highest rate during the forecast period. The on-premises deployment model has been adopted more as compared to the private and public cloud. The on-premises deployment model provides confidentiality and privacy to the organizational data; hence, most of the organizations are adopting the on-premises deployment model. The Banking, Financial Services, and Insurance (BFSI) industry has been estimated to have the highest market share among all the verticals as the industry is harnessing the power of embedded analytics to enhance customer experience, investment parameters, and Return on Investment (RoI). The manufacturing industry is poised to grow at the highest rate during the forecast period owing to improved process efficiency, centralized production monitoring, and improved ability to serve the clients better by getting real-time access to shop floor data to improve performance metrics.

Embedded Analytics Market

The report covers all the major aspects of the embedded analytics market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The market in North America is expected to hold the largest share of the market. The APAC region is projected to have great opportunities in this market and would grow at the highest CAGR by 2021. This is due to the massive growth of data through various channels such as social media, mobile computing, and IoT in this region.

High investment costs, lack of integration with legacy systems, and reluctance in adoption of embedded analytics are acting as the restraining factors for the market. As the initial setup cost for deploying the embedded analytical tools are quiet high, Small and Medium Businesses (SMBs) are reluctant to deploy advanced analytical tools due to budgetary constraints. Moreover, the complexity of installing the application and lack of analytical skills among the managers are some of the stumbling blocks to execute analytics within the enterprises. Vendors are training the workforce on the advantages and benefits of analytical tools to overcome these restraints and maintain their sustainability.

Most of the vendors have adopted agreements, collaborations, and partnerships as their key strategy to enhance client base and customer experience. For instance, in May 2016, SAP SE and Microsoft Corporation partnered to deploy SAP HANA platform on Microsoft Azure. This partnership has allowed various organizations across all industries to deliver applications and data analytics on a global scale. New product development has also been adopted by top players to innovate in embedded analytics market space. For example, in February 2016, IBM Corporation launched three new cognitive Application Programming Interfaces (APIs) to enhance the Watson’s visual and emotional capabilities. These APIs are Tone Analyzer, Emotion Analysis, and Visual Recognition.

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