HOME Top Market Reports Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019

By: marketsandmarkets.com
Publishing Date: November 2014
Report Code: TC 2943

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Marketing analytics comprises the process and technologies that enable marketers to evaluate the success of their efforts. It is a practice of measuring, managing, controlling and analyzing the marketing performance in order to maximize the effectiveness and optimize the Return on Investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insight into customer preferences and trends. The marketing analytics software market solutions allow them to monitor the online marketing campaigns and respective outcomes, enabling them to spend each penny as effectively as possible. It can help marketing managers in the areas of product design, customer surveys, industry trends, and customer support. The marketing activities are managed by the managers based on the conclusion drawn from the software which enhances their content sharing and customer involvement over the social media, as well as resolve the issues of the business, if any.

The key drivers of this marketing analytics software market includes increasing trend of social media channels, need of exact calculation of ROI on online marketing efforts, and the need for understating the customer behavior. Also there is huge increase in investment by the companies across globe for the marketing analytics in order to maximize their Marketing Return on Investment (MROI) and have competitive advantage.

In addition to this, the need of traffic analysis on a particular online marketing channel is also driving the growth of this market. However, cost of deploying the marketing analytics software and easy availability of open-source solution are restraining the growth of this market. The major challenge faced by the vendors of marketing analytics software is to create awareness among the customers about the software and its features.

The marketing analytics software market report covers seven applications namely social media marketing, Email marketing, SEO marketing, pay per click marketing, display marketing, video marketing, and content marketing. Content marketing is the largest application area of this market, and display market holds least application area. The market is segmented into nine verticals; retail, Consumer Packaged Goods (CPG), high-tech manufacturing, energy and utility, Banking, Financial services and Institutions (BFSI), healthcare, e-commerce, media and entertainment, and other verticals. The software has a huge demand from the retail sector and CPG sector.

Besides, the market is also segmented on the basis of end users and deployment models. The end users market is further segmented into Small and Medium Enterprises (SMEs) and enterprises. The deployment model market is further segmented into on-premises market and hosted market.

This report gives the detailed analysis of trends and forecasts, competitive landscape, key drivers, restraints and opportunities, and analysis of the mergers and acquisitions related to the global marketing analytics software market. It also gives the detailed insight about five regions including North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

The key market players of global marketing analytics software market are Accenture, Oracle, IBM, Adobe Systems, Wipro Corporation, SAS, Teradata, Harte Hank, Pegasystems and Experian.

Table of Contents 
 
1 Introduction (Page No. - 6)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
          1.3.1 Year
    1.4 Currency
    1.5 Limitations
    1.6 Market Stakeholders

2 Research Methodology (Page No. - 9)
    2.1 Secondary Data
          2.1.1 Key Data Taken From Secondary Sources
          2.1.2 Primary Data
                   2.1.2.1 Key Data From Primary Sources
                   2.1.2.2 Key industry insights
    2.2 Market Size Estimation
          2.2.1 Bottom-Up Approach
          2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
          2.3.1 Assumptions

3 Executive Summary (Page No. - 16)
    3.1 Evolution

4 Premium insights (Page No. - 21)
    4.1 Attractive Market Opportunities
    4.2 Applications Segments
    4.3 Market Share By Region
    4.4 Market By Region
    4.5 Life Cycle Analysis, By Region
    4.6 Market Chasm Analysis

5 Market Overview (Page No. - 25)
    5.1 Introduction
    5.2 Market Segmentation
          5.2.1 By Application
          5.2.2 By Vertical
          5.2.3 By Deployment Model
          5.2.4 By End User
    5.3 Market Dynamics
          5.3.1 Drivers
                   5.3.1.1 Increase in Social Media Channels
                   5.3.1.2 Increasing Need to Calculate MROI 
                   5.3.1.3 Increase in Budget for Marketing Analytics Software
                   5.3.1.4 Need to Understand Customer Behavior
          5.3.2 Restraints
                   5.3.2.1 High Deployment Cost of Marketing Analytics Software
                   5.3.2.2 Easy Availability of Open Source Solution
          5.3.3 Opportunities
                   5.3.3.1 Increase in Adoption of Cloud-Based Technology
                   5.3.3.2 Increase in Trend of Marketing Analytics
          5.3.4 Challenges
                   5.3.4.1 Lack of Awareness
                   5.3.4.2 Lack of System integration
                   5.3.4.3 Lack of Skill

6 Industry Trends (Page No. - 33)
    6.1 introduction
    6.2 Value Chain Analysis
    6.3 Supply Chain Analysis
    6.4 Industry Trends
    6.5 Porters Five Forces Analysis
          6.5.1 Threat From New Entrants
          6.5.2 Threat From Substitutes
          6.5.3 Bargaining Power of Suppliers
          6.5.4 Bargaining Power of Buyers
          6.5.5 Intensity of Competitive Rivalry
    6.6 Strategic Benchmarking
          6.6.1 Product Enhancement and Expansion
          6.6.2 Mergers & Acquisitions, Strategic Agreements, and Joint Ventures

7 Global Marketing Analytics Software Market, By Application (Page No. - 40)
    7.1 introduction
          7.1.1 Social Media Marketing
          7.1.2 Market Size and Forecast, By Deployment Model
          7.1.3 Market Size and Forecast, By End User
          7.1.4 Market Size and Forecast, By Region
    7.2 E-Mail Marketing
          7.2.1 Market Size and Forecast, By Deployment Model
          7.2.2 Market Size and Forecast, By End User
          7.2.3 Market Size and Forecast, By Region
    7.3 SEOMarketing
          7.3.1 Market Size and Forecast, By Deployment Model
          7.3.2 Market Size and Forecast, By End User
          7.3.3 Market Size and Forecast, By Region
    7.4 PPC Marketing
          7.4.1 Market Size and Forecast, By Deployment Model
          7.4.2 Market Size and Forecast, By End User
          7.4.3 Market Size and Forecast, By Region
    7.5 Display Marketing
          7.5.1 Market Size and Forecast, By Deployment Model
          7.5.2 Market Size and Forecast, By End User
          7.5.3 Market Size and Forecast, By Region
    7.6 Video Marketing
          7.6.1 Market Size and Forecast, By Deployment Model
          7.6.2 Market Size and Forecast, By End User
          7.6.3 Market Size and Forecast, By Region
    7.7 Content Marketing
          7.7.1 Market Size and Forecast, By Deployment Model
          7.7.2 Market Size and Forecast, By End User
          7.7.3 Market Size and Forecast, By Region

8 Global Marketing Analytics Software Market, By Vertical (Page No. - 53)
    8.1 introduction
    8.2 Retail
          8.2.1 Market Size and Forecast, By Application
    8.3 Consumer Packaged Goods (CPG)
          8.3.1 Market Size and Forecast, By Application
    8.4 High-Tech Manufacturing
          8.4.1 Market Size and Forecast, By Application
    8.5 Energy and Utility
          8.5.1 Market Size and Forecast, By Application
    8.6 Banking Financial and insurance (BFSI)
          8.6.1 Market Size and Forecast, By Application
    8.7 Healthcare
          8.7.1 Market Size and Forecast, By Application
    8.8 E-Commerce
          8.8.1 Market Size and Forecast, By Application
    8.9 Media and Entertainment
          8.9.1 Market Size and Forecast, By Application
    8.10 Other Verticals
          8.10.1 Market Size and Forecast, By Application

9 Global Marketing Analytics Software Market, By Deployment Model (Page No. - 62)
    9.1 introduction
    9.2 Cloud
          9.2.1 Market Size and Forecast, By Application
          9.2.2 Market Size and Forecast, By Vertical
          9.2.3 Market Size and Forecast, By End User
    9.3 On Premises
          9.3.1 Market Size and Forecast, By Application
          9.3.2 Market Size and Forecast, By Vertical
          9.3.3 Market Size and Forecast, By End User

10 Global Marketing Analytics Software Market, By End User (Page No. - 68)
     10.1 introduction
     10.2 Small and Medium Businesses (SMBS)
             10.2.1 SMBSMarket Size, By Application
             10.2.2 SMBSMarket Size, By Vertical
     10.3 Enterprises
             10.3.1 Enterprises Market Size, By Application
             10.3.2 Enterprises Market Size, By Vertical

11 Geographic Analysis (Page No. - 73)
     11.1 introduction
     11.2 North America (NA)
             11.2.1 Market Size and Forecast, By Vertical
             11.2.2 Market Size and Forecast, By Deployment Model
             11.2.3 Market Size and Forecast, By End User
     11.3 Europe
             11.3.1 Market Size and Forecast, By Vertical 
             11.3.2 Market Size and Forecast, By Deployment Model
             11.3.3 Market Size and Forecast, By End User
     11.4 Asia-Pacific (APAC)
             11.4.1 Market Size and Forecast, By Vertical
             11.4.2 Market Size and Forecast, By Deployment Model
             11.4.3 Market Size and Forecast, By End User
     11.5 Middle East and Africa (MEA)
             11.5.1 Market Size and Forecast, By Vertical
             11.5.2 Market Size and Forecast, By Deployment Model
             11.5.3 Market Size and Forecast, By End User
     11.6 Latin America (LA)
             11.6.1 Market Size and Forecast, By Vertical
             11.6.2 Market Size and Forecast, By Deployment Model
             11.6.3 Market Size and Forecast, By End User

12 Competitive Landscape (Page No. - 84)
     12.1 Overview
     12.2 Market Share Analysis 
     12.3 Competitive Situation and Trends
             12.3.1 New Product Launches
             12.3.2 Agreements, Partnerships, Collaborations, & Joint Ventures
             12.3.3 Mergers & Acquisitions
             12.3.4 Expansion

13 Competitive Profile (Page No. - 91)
     13.1 introduction
     13.2 Adobe Systems incorporated
     13.3 Accenture
     13.4 IBM
     13.5 Oracle
     13.6 Wipro Limited
     13.7 Experian
     13.8 Harte-Hanks inc
     13.9 Pega-System
     13.10 SASinstitute inc.
     13.11 Teradata Corporation

14 Appendix (Page No. - 120)
     14.1 insights of industry Experts
     14.2 Discussion Guide
     14.3 introducing RT: Real Time Market intelligence
     14.4 Available Customizations
     14.5 Related Reports
 
 
 
List of Tables (70 Tables) 
 
Table 1 Marketing Analytics Software Market Size, 2012–2019 ($Million)
Table 2 increasing Need to Calculate Mroi is Propelling the Growth of the Market
Table 3 High Deployment Cost is Hampering the Growth of Marketing Analytics Software
Table 4 Increasing Trend of Marketing Analytics Software Will Boost the Marketing Analytics Software Market
Table 5 Lack of Awareness Among Managers is the Key Constraint for the Growth of the Market
Table 6 Mobile Marketing Analytics is the Leading Trend in the Market
Table 7 Marketing Analytics Software Market Size, By Application, 2012–2019 ($Million) 
Table 8 Social Media Marketing Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 9 Social Media Marketing Market Size, By End User, 2012–2019 ($Million)
Table 10 Social Media Marketing Market Size, By Region, 2012–2019 ($Million)
Table 11 E-Mail Marketing Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 12 E-Mail Marketing Market Size, By End User, 2012–2019 ($Million)
Table 13 E-Mail Marketing Market Size, By Region, 2012–2019 ($Million)
Table 14 SEOMarketing Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 15 SEOMarketing Market Size, By End User, 2012–2019 ($Million)
Table 16 SEOMarketing Market Size, By Region, 2012–2019 ($Million)
Table 17 PPC Marketing Market Size, By Deployment Model, 2012–2019 ($Million)
Table 18 PPC Marketing Market Size, By End User, 2012–2019 ($Million)
Table 19 PPC Marketing Market Size, By Region, 2012–2019 ($Million)
Table 20 Display Marketing Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 21 Display Marketing Market Size, By End User, 2012–2019 ($Million)
Table 22 Display Marketing Market Size, By Region, 2012–2019 ($Million)
Table 23 Video Marketing Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 24 Video Marketing Market Size, By End User, 2012–2019 ($Million)
Table 25 Video Marketing Market Size, By Region, 2012–2019 ($Million)
Table 26 Content Marketing Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 27 Content Marketing Market Size, By End User, 2012–2019 ($Million)
Table 28 Content Marketing Market Size, By Region, 2012–2019 ($Million)
Table 29 Marketing Analytics Software Market Size, By Vertical, 2012–2019 ($Million) 
Table 30 Retail Market Size, By Application, 2012–2019 ($Million)
Table 31 Consumer Packaged Goods Market Size, By Application, 2012–2019 ($Million) 
Table 32 High-Tech Manufacturing Market Size, By Application, 2012–2019 ($Million) 
Table 33 Energy and Utility Market Size, By Application, 2012–2019 ($Million)
Table 34 BFSI Market Size, By Application, 2012–2019 ($Million)
Table 35 Healthcare Market Size, By Application, 2012–2019 ($Million)
Table 36 E-Commerce Market Size, By Application, 2012–2019 ($Million)
Table 37 Media and Entertainment Market Size, By Application, 2012–2019 ($Million) 
Table 38 Other Verticals Market Size, By Application, 2012–2019 ($Million)
Table 39 Marketing Analytics Software Market Size, By Deployment Model, 2012–2019 ($Million)
Table 40 Cloud Market Size, By Application, 2012–2019 ($Million)
Table 41 Cloud Market Size, By Vertical, 2012–2019 ($Million)
Table 42 Cloud Market Size, By End User, 2012–2019 ($Million)
Table 43 On-Premises Market Size, By Application, 2012–2019 ($Million)
Table 44 On-Premises Market Size, By Vertical, 2012–2019 ($Million)
Table 45 On-Premises Market Size, By End User, 2012–2019 ($Million)
Table 46 Marketing Analytics Software Market Size, By End User, 2012–2019 ($Million) 
Table 47 SMBS Market Size, By Application, 2012–2019 ($Million)
Table 48 SMBS Market Size, By Vertical, 2012–2019 ($Million)
Table 49 Enterprises Market Size, By Application, 2012–2019 ($Million)
Table 50 Enterprises Market Size, By Vertical, 2012–2019 ($Million)
Table 51 Marketing Analytics Software Market Size, By Region 2012–2019 ($Million) 
Table 52 North America: Market Size, By Vertical, 2012–2019 ($Million)
Table 53 North America: Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 54 North America: Market Size, By End User, 2012–2019 ($Million) 
Table 55 Europe: Market Size, By Vertical, 2012–2019 ($Million) 
Table 56 Europe: Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 57 Europe: Market Size, By End User, 2012–2019 ($Million) 
Table 58 Asia-Pacific: Market Size, By Vertical, 2012–2019 ($Million)
Table 59 Asia-Pacific: Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 60 Asia-Pacific: Market Size, By End User, 2012–2019 ($Million)
Table 61 Middle East and Africa: Market Size, By Vertical, 2012–2019 ($Million) 
Table 62 Middle East and Africa: Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 63 Middle East and Africa: Market Size, By End User, 2012–2019 ($Million) 
Table 64 Latin America: Marketing Analytics Software Market Size, By Vertical, 2012–2019 ($Million)
Table 65 Latin America: Market Size, By Deployment Model, 2012–2019 ($Million) 
Table 66 Latin America: Market Size, By End User, 2012–2019 ($Million)
Table 67 New Product Launches, 2011–2014
Table 68 Agreements, Partnerships, Collaborations, & Joint Ventures, 2013–2014 
Table 69 Mergers & Acquisitions, 2012–2014
Table 70 Expansions, 2013–2014
 
 
List of Figures (49 Figures) 
 
Figure 1 Global Marketing Analytics Software Market: Research Design
Figure 2 Break Down of Primaries: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Assumption of the Research Study
Figure 6 Marketing Analytics Software Market Snapshot (2014 Vs. 2019): Market for Content Marketing is Expected to Double in the Next Five Years
Figure 7 Global Marketing Analytics Software Market Size, 2012–2019 ($Billion) 
Figure 8 Evolution of Marketing Analytics Software
Figure 9 Latin America to Grow at the Highest Rate During the Next Five Years
Figure 10 Increasing Need of Marketing Accounting is Boosting the Market
Figure 11 Content Marketing to Grow at the Fastest Rate Among the Solutions in the Marketing Analytics Software Market (Excluding E-Mail Marketing, SEO Marketing, Pay Per Click Marketing, Video Marketing)
Figure 12 North America Commands Over Two Fifths of the Market Share
Figure 13 Latin America is A Highly Potential Market, Growing With 16.5% CAGR
Figure 14 North American Market is the Most Saturated Market
Figure 15 Reluctant Mangers to invest in Marketing Analytics Software
Figure 16 Market Segmentation: By Application
Figure 17 Market Segmentation: By Vertical
Figure 18 Rise in Social Media Channel is Driving the Market
Figure 19 Value Chain Analysis
Figure 20 Supply Chain
Figure 21 Porter’s Five Forces Analysis
Figure 22 IBM, Oracle, Adobe, and Accenture Launched New Solutions and Services for Product Enhancement
Figure 23 IBM, Oracle, Adobe, and Accenture Adopt inorganic Strategies to Grow in Marketing Analytics Software Market
Figure 24 Content Marketing Application is Dominating the Market
Figure 25 High Tech Manufacturing Vertical is Projected to Have the Highest Market Share of the Global Market in 2019 63
Figure 26 Market Size By Cloud-Based Deployment Model is Projected to Grow By 13.30% During the Forecast Period
Figure 27 Market Size in Small and Medium Businesses is Projected to Grow By 13.30% During the Forecast Period
Figure 28 Geographic Snapshot
Figure 29 Marketing Analytics Software Market Size in North America is Projected to Grow By 10.83% During the Forecast Period
Figure 30 Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures as the Key Growth Strategy Over the Last Three Years
Figure 31 Oracle and Adobe Grew at the Fastest Rate Between 2009 - 2014
Figure 32 Global Marketing Analytics software Market Share, By Key Player, 2013 94
Figure 33 Battle for Market Share: New Product Launch Was the Key Strategy
Figure 34 Geographic Revenue Mix of Top 4 Market Players
Figure 35 Adobe Systems incorporated: Business Overview
Figure 36 Adobe Systems, Inc.: SWOT Analysis
Figure 37 Accenture: Business Overview
Figure 38 Accenture: SWOT Analysis
Figure 39 IBM: Business Overview
Figure 40 IBM: SWOT Analysis
Figure 41 Oracle: Business Overview
Figure 42 Oracle: SWOT Analysis
Figure 43 Wipro Limited: Business Overview
Figure 44 Wipro: SWOT Analysis
Figure 45 Experian: Business Overview
Figure 46 Harte-Hanks Inc.: Business Overview
Figure 47 Pegasystem: Business Overview
Figure 48 SAS: Business Overview
Figure 49 Teradata: Business Overview

Marketing analytics software automates the process of analyzing marketing activities across multiple channels. The software helps the marketers to get a complete view of their marketing activities. This holistic view helps them to optimize their marketing campaign and expenditure. Thus, the companies are deploying the marketing analytics software to decide their marketing strategy and elevate their customer interaction method.

The marketing analytics software market is expected to experience significant growth during the coming years as the need for the digital marketing has increased. The customer behavior is continuously changing and it can be tracked and understood from the abundant of data available over social media and support channels. Thus, the marketing analytic software takes this complex data and filters it according to the segmentation. This filtered data can help the marketer to know which customers are converting, what is the right medium to reach the customer, what are the customer’s requirements, and so on. The market landscape is shaped by the factors such as mergers and acquisition by the key players, growth in budget for marketing analytics, and changing customer behaviors.

The marketing analytics software market is expected to register tremendous growth in the coming years due to its features, which help the organizations with deeper insights about the market. The software is used in both the marketing methods, i.e., Business-to-consumer (B2C) marketing as well as Business-to-business (B2B) marketing. The B2C buyers use the software to understand what drives customers to convert, and how specific marketing activities affect sales. Whereas, B2B buyers require sophisticated analytics software that supports their sales processes and simplifies them.

The top key players driving the marketing analytics software market are Adobe, Accenture, Harte-Hank, IBM, Oracle, Pegasystem, Teradata, Wipro, and SAS.

The global marketing analytics market is expected to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84%.

Marketing Analytics Software: Market Size and Growth Rate, 2014 - 2019 ($Million, Y-O-Y %)

Marketing Analytics Software Market

Source: MarketsandMarkets Analysis

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