HOME Top Market Reports Content Analytics Market by Application (Speech Analytics, Text Analytics, Web Analytics, Social Media Analytics, Others), Deployment Type (On-Premises and Cloud/Hosted), Vertical, and Region (NA, Europe, APAC, MEA, LA) - Global Forecast to 2021

Content Analytics Market by Application (Speech Analytics, Text Analytics, Web Analytics, Social Media Analytics, Others), Deployment Type (On-Premises and Cloud/Hosted), Vertical, and Region (NA, Europe, APAC, MEA, LA) - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: July 2016
Report Code: TC 4425

 

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The content analytics market size is estimated to grow from USD 1.61 Billion in 2016 to USD 4.37 Billion by 2021, at a CAGR of 22.1% from 2016 to 2021. Major growth drivers of the market include increasing usage of advanced analytics and competitive intelligence, risk & compliance management, and convergence of text analytics with big data

Objectives of the study:

The main objective of this report is to define, describe, and forecast the global content analytics market on the basis of application, deployment type, verticals, and regions. The report provides detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges). The report aims to strategically analyze micro markets with respect to individual growth trends, future prospects, and contribution to the total market. Furthermore, the report attempts to forecast the market size with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The report strategically profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes competitive developments such as joint ventures, mergers & acquisitions (M&A), new product developments, and research & development (R&D) activities in the market.

The research methodology used to estimate and forecast the content analytics market begins with capturing data on key vendor’s revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments, which were then verified through primary research by conducting extensive interviews with key people, such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and sub-segments. The breakdown of profiles of primary is depicted in the below figure:

Content Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The content analytics ecosystem comprises vendors, such as, International Business Machine Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems, INC. (U.S.), Clarabridge, INC. (U.S.), Interactive Intelligence Group, INC. (U.S.), Opentext Corporation (Canada), Verint Systems (U.S.), Nice Systems LTD. (Israel), SAP SE (Germany), and SAS Institute, INC. (U.S.). Other stakeholders of the content analytics market include Speech analytics vendors, predictive analytics providers, text analytics vendors, web analytics vendors, contact center infrastructure vendors, value added resellers, government bodies and departments, system integrators, technology consultants.

The Target Audiences of the content analytics market report are:

  • Cloud Service Providers
  • Communication Services Providers
  • Customer Experience Solution Providers
  • Managed speech analytics service providers
  • Workforce optimization solution providers
  • End-Users

“Study answers several questions for the stakeholders, primarily which market segments to focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report

The research report categorizes the content analytics market to forecast the revenues and analyze the trends in each of the following sub-segments:

By Application

  • Speech Analytics
  • Text Analytics
  • Web Analytics
  • Social Media Analytics
  • Others

By Deployment Type

  • On-Premises
  • Cloud/Hosted

By Vertical

  • BFSI (Banking, Financial Services and Insurance)
  • Retail & Consumer Goods
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
  • Government
  • Travel & Hospitality
  • Others

By Region

  • North America
  • Europe
  • Middle East and Africa (MEA)
  • Asia-Pacific (APAC)
  • Latin America

Available Customizations

Along the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 13)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Year Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 16)
    2.1 Research Data
           2.1.1 Secondary Data
                     2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                     2.1.2.1 Key Data From Primary Sources
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
           2.3.1 Assumptions

3 Executive Summary (Page No. - 22)

4 Premium Insights (Page No. - 25)
    4.1 Attractive Market Opportunities in the Global Content Analytics Market
    4.2 Global Market, By Vertical
    4.3 Global Market, By Application
    4.4 Global Content Analytics Market
    4.5 Market By Region
    4.6 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 28)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Application
           5.2.2 By Deployment Type
           5.2.3 By Vertical
           5.2.4 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                     5.3.1.1 Increasing Usage of Advanced Analytics and Competitive Intelligence
                     5.3.1.2 Risk & Compliance Management
                     5.3.1.3 Convergence of Text Analytics With Big Data
           5.3.2 Restraints
                     5.3.2.1 High Cost
                     5.3.2.2 Lack of End Use Awareness and Software Handling
           5.3.3 Opportunities
                     5.3.3.1 Real-Time Content Analytics
           5.3.4 Challenges
                     5.3.4.1 Making Every Information Count
    5.4 Technologies in Content Analytics
           5.4.1 Big Data
           5.4.2 Machine Learning
           5.4.3 Natural Language Processing (NLP)
    5.5 Strategic Benchmarking

6 Global Content Analytics Market, By Deployment (Page No. - 35)
    6.1 Introduction
    6.2 On-Premises
    6.3 Cloud/Hosted

7 Global Market, By Application (Page No. - 39)
    7.1 Introduction
    7.2 Text Analytics
    7.3 Web Analytics
    7.4 Speech Analytics
    7.5 Social Media Analytics
    7.6 Other Analytics

8 Content Analytics Market Analysis, By Vertical (Page No. - 46)
    8.1 Introduction
    8.2 Banking, Financial Services& Insurance (BFSI)
    8.3 Healthcare
    8.4 Retail & Consumer Goods
    8.5 IT & Telecom
    8.6 Media & Entertainment
    8.7 Travel & Hospitality
    8.8 Government
    8.9 Others

9 Geographic Analysis (Page No. - 56)
    9.1 Introduction
    9.2 North America
    9.3 Europe
    9.4 Asia-Pacific
    9.5 Middle East & Africa
    9.6 Latin America

10 Competitive Landscape (Page No. - 83)
     10.1 Overview
     10.2 Competitive Situation and Trends
               10.2.1 New Product Launches
               10.2.2 Mergers & Acquisitions
               10.2.3 Product Enhancements
               10.2.4 Agreements, Partnerships, and Collaborations
               10.2.5 Expansions

11 Company Profiles (Page No. - 89)
(Overview, Financials, Products & Services, Strategy, and Developments)*
     11.1 International Business Machines (IBM) Corporation
     11.2 SAP SE
     11.3 SAS Institute, Inc.
     11.4 Oracle Corporation
     11.5 Adobe Systems, Inc.
     11.6 Clarabridge, Inc.
     11.7 Interactive Intelligence Group, Inc.
     11.8 Opentext Corporation
     11.9 Verint Systems
     11.10 Nice Systems Ltd.

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 114)
     12.1 Discussion Guide
     12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.3 Introducing RT: Real Time Market Intelligence
     12.4 Related Reports


List of Tables (87 Tables)

Table 1 Global Content Analytics Market, By Deployment Type, 2014–2021 (USD Million)
Table 2 On-Premise: Market, By Region, 2014–2021 (USD Million)
Table 3 Cloud/Hosted: Market, By Region, 2014–2021 (USD Million)
Table 4 Global Content Analytics Market, By Application Type, 2014–2021 (USD Million)
Table 5 Text Analytics Market, By Region, 2014–2021 (USD Million)
Table 6 Web Analytics Market, By Region, 2014–2021 (USD Million)
Table 7 Speech Analytics Market, By Region, 2014–2021 (USD Million)
Table 8 Social Media Analytics Market, By Region, 2014–2021 (USD Million)
Table 9 Other Analytics Market, By Region, 2014–2021 (USD Million)
Table 10 Content Analytics Market, By Vertical, 2014–2021 (USD Million)
Table 11 BFSI: Market, By Region, 2014–2021 (USD Million)
Table 12 BFSI: Market, By Application, 2014–2021 (USD Million)
Table 13 Healthcare: Market, By Region, 2014–2021 (USD Million)
Table 14 Healthcare: Market, By Application, 2014–2021 (USD Million)
Table 15 Retail & Consumer Goods: Market, By Region, 2014–2021 (USD Million)
Table 16 Retail & Consumer Goods: Market, By Application, 2014–2021 (USD Million)
Table 17 IT & Telecom: Market, By Region, 2014–2021 (USD Million)
Table 18 IT & Telecom: Market, By Application, 2014–2021 (USD Million)
Table 19 Media & Entertainment: Market, By Region, 2014–2021 (USD Million)
Table 20 Media & Entertainment: Market, By Application, 2014–2021 (USD Million)
Table 21 Travel & Hospitality: Market, By Region, 2014–2021 (USD Million)
Table 22 Travel & Hospitality: Market, By Application, 2014–2021 (USD Million)
Table 23 Government: Market, By Region, 2014–2021 (USD Million)
Table 24 Government: Market, By Application, 2014–2021 (USD Million)
Table 25 Others: Market, By Region, 2014–2021 (USD Million)
Table 26 Others: Market, By Application, 2014–2021 (USD Million)
Table 27 Global Content Analytics Market, By Region, 2014–2021 (USD Million)
Table 28 North America: Market, By Application, 2014–2021 (USD Million)
Table 29 North America: Market, By Deployment Type, 2014–2021 (USD Million)
Table 30 North America: Market, By Vertical, 2014–2021 (USD Million)
Table 31 North America: BFSI Market, By Application, 2014–2021 (USD Million)
Table 32 North America: Retail & Consumer Goods Market, By Application, 2014–2021 (USD Million)
Table 33 North America: IT & Telecom Market, By Application, 2014–2021 (USD Million)
Table 34 North America: Healthcare Market, By Application, 2014–2021 (USD Million)
Table 35 North America: Government Market, By Application, 2014–2021 (USD Million)
Table 36 North America: Media & Entertainment Market, By Application, 2014–2021 (USD Million)
Table 37 North America: Travel & Hospitality Market, By Application, 2014–2021 (USD Million)
Table 38 North America: Others Market, By Application, 2014–2021 (USD Million)
Table 39 Europe: Market, By Application, 2014–2021 (USD Million)
Table 40 Europe: Market, By Deployment Type, 2014–2021 (USD Million)
Table 41 Europe: Market, By Vertical, 2014–2021 (USD Million)
Table 42 Europe: Retail & Consumer Goods Market, By Application, 2014–2021 (USD Million)
Table 43 Europe: BFSI Market, By Application, 2014–2021 (USD Million)
Table 44 Europe: IT & Telecom Market, By Application, 2014–2021 (USD Million)
Table 45 Europe: Healthcare Market, By Application, 2014–2021 (USD Million)
Table 46 Europe: Media & Entertainment Market, By Application, 2014–2021 (USD Million)
Table 47 Europe: Travel & Hospitality Market, By Application, 2014–2021 (USD Million)
Table 48 Europe: Government Market, By Application, 2014–2021 (USD Million)
Table 49 Europe: Others Market, By Application, 2014–2021 (USD Million)
Table 50 Asia-Pacific: Market, By Application, 2014–2021 (USD Million)
Table 51 Asia-Pacific: Market, By Deployment Type, 2014-2021 (USD Million)
Table 52 Asia-Pacific: Market, By Vertical, 2014-2021 (USD Million)
Table 53 Asia-Pacific: Retail & Consumer Goods Market, By Application, 2014–2021 (USD Million)
Table 54 Asia-Pacific: BFSI Market, By Application, 2014–2021 (USD Million)
Table 55 Asia-Pacific: IT & Telecom Market, By Application, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Healthcare Market, By Application, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Media & Entertainment Market, By Application, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Travel & Hospitality Market, By Application, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Government Market, By Application, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Others Market, By Application, 2014–2021 (USD Million)
Table 61 Middle East & Africa: Market, By Application, 2014-2021 (USD Million)
Table 62 Middle East & Africa: Market, By Deployment Type, 2014–2021 (USD Million)
Table 63 Middle East & Africa: Market, By Vertical, 2014–2021 (USD Million)
Table 64 Middle East & Africa: BFSI Market, By Application, 2014–2021 (USD Million)
Table 65 Middle East & Africa: Retail & Consumer Goods Market, By Application, 2014–2021 (USD Million)
Table 66 Middle East & Africa: IT & Telecom Market, By Application, 2014–2021 (USD Million)
Table 67 Middle East & Africa: Travel & Hospitality Market, By Application, 2014–2021 (USD Million)
Table 68 Middle East & Africa: Government Market, By Application, 2014–2021 (USD Million)
Table 69 Middle East & Africa: Media & Entertainment Market, By Application, 2014–2021 (USD Million)
Table 70 Middle East & Africa: Healthcare Market, By Application, 2014–2021 (USD Million)
Table 71 Middle East & Africa: Others Market, By Application, 2014–2021 (USD Million)
Table 72 Latin America: Market, By Application, 2014–2021 (USD Million)
Table 73 Latin America: Market, By Deployment Type, 2014–2021 (USD Million)
Table 74 Latin America: Market, By Vertical, 2014–2021 (USD Million)
Table 75 Latin America: BFSI Market, By Application, 2014–2021 (USD Million)
Table 76 Latin America: Retail & Consumer Goods Market, By Application, 2014–2021 (USD Million)
Table 77 Latin America: IT & Telecom Market, By Application, 2014–2021 (USD Million)
Table 78 Latin America: Healthcare Market, By Application, 2014–2021 (USD Million)
Table 79 Latin America: Government Market, By Application, 2014–2021 (USD Million)
Table 80 Latin America: Media & Entertainment Market, By Application, 2014–2021 (USD Million)
Table 81 Latin America: Travel & Hospitality Market, By Application, 2014–2021 (USD Million)
Table 82 Latin America: Others Market, By Application, 2014–2021 (USD Million)
Table 83 New Product Launches, 2015-2016
Table 84 Mergers & Acquisitions, 2012-2016
Table 85 Product Enhancements, 2013-2015
Table 86 Agreements, Partnerships, and Collaborations, 2013-2016
Table 87 Expansions, 2013-2015
 
List of Figures (49 Figures)
 
Figure 1 Research Design
Figure 2 Market Size Estimation Methodology: Bottom Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown Data Triangulation Approach
Figure 5 Among Deployment Types, the Cloud/Hosted Segment is Projected to Lead the Global Content Analytics Market During the Forecast Period
Figure 6 The Asia-Pacific Content Analytics Market is Projected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Real-Time Content Analytics is Expected to Drive the Global Content Analytics Market During the Forecast Period
Figure 8 Travel & Hospitality Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 9 The Social Media Analytics Segment of the Global Content Analytics Market is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 10 The Text Analytics Segment is Expected to Lead the Global Content Analytics Market During the Forecast Period
Figure 11 The Asia-Pacific Content Analytics Market is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 12 Regional Life Cycle – the Asia-Pacific Content Analytics Market is Projected to Grow at the Highest CAGR During the Forecast Period
Figure 13 Content Analytics Market Segmentation: By Application
Figure 14 Market Segmentation: By Deployment Type
Figure 15 Market Segmentation: By Vertical
Figure 16 Market Segmentation: By Region
Figure 17 Global Content Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 18 Strategic Benchmarking
Figure 19 Cloud/Hosted Deployment Type is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Content Analytics On-Premises Deployment Type is Expected to Register Highest Growth in Asia-Pacific
Figure 21 Content Analytics Cloud/Hosted Deployment Type is Expected to Register Highest Growth in Asia-Pacific
Figure 22 Social Media Analytics is Expected to Have the Highest CAGR During the Forecast Period
Figure 23 Text Analytics is Expected to Register the Highest Growth in Asia-Pacific
Figure 24 Web Analytics is Expected to Register the Highest Growth in Asia-Pacific
Figure 25 Speech Analytics is Expected to Register the Highest Growth in Asia-Pacific
Figure 26 Social Media Analytics is Expected to Register the Highest Growth in Asia-Pacific
Figure 27 Other Analytics is Expected to Register the Highest Growth in Asia-Pacific
Figure 28 Retail & Consumer Goods Projected to Be the Largest Segment in the Content Analytics Market During the Forecast Period
Figure 29 North America is Expected to Lead the Global Content Analytics Market During the Forecast Period
Figure 30 The Content Analytics Market in the Asia-Pacific Region is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 31 North America Content Analytics Market Snapshot
Figure 32 Asia-Pacific Content Analytics Market Snapshot
Figure 33 Companies Adopted New Product Launches as the Key Growth Strategy From 2013-2015
Figure 34 Market Evaluation Framework
Figure 35 Battle for Market Share: New Product Launch and Mergers & Acquisitions are the Key Strategies
Figure 36 IBM Corporation: Company Snapshot
Figure 37 IBM Corporation: SWOT Analysis
Figure 38 SAP SE: Company Snapshot
Figure 39 SAP SE: SWOT Analysis
Figure 40 SAS Institute, Inc.: Company Snapshot
Figure 41 SAS Institute, Inc.: SWOT Analysis
Figure 42 Oracle Corporation: Company Snapshot
Figure 43 Oracle Corporation: SWOT Analysis
Figure 44 Adobe Systems, Inc.: Company Snapshot
Figure 45 Adobe Systems, Inc.: SWOT Analysis
Figure 46 Interactive Intelligence Group, Inc.: Company Snapshot
Figure 47 Opentext Corporation: Company Snapshot
Figure 48 Verint Systems: Company Snapshot
Figure 49 Nice Systems Ltd.: Company Snapshot 

The global content analytics market is projected to grow from USD 1.61 Billion in 2016 to USD 4.37 Billion by 2021, at a CAGR of 22.1% from 2016 to 2021. Content analytics are gaining a significant importance among the corporates, due to increasing usage of advanced analytics and competitive intelligence, and convergence of text analytics with big data. Hence, the adoption of content analytics tool in various industries is increasing, which is one of the major growth factors of the market.

The report provides detailed insights into the global content analytics market, which is segmented by application, deployment type, vertical, and region. Content analytics by application include text analytics, speech analytics, web analytics, and social media analytics, among others.  The text analytics segment of content analytic application market holds largest market share and is gaining significant importance among corporates. Enterprises nowadays have plethora of unstructured data generated from emails, messages, claims, contracts, patents, call center notes, operational notes, trial records, and survey responses, along with various other text-based data sources. Text analytics help gain insights from such unstructured data and is becoming a prominent process for the organizations to become more profitable.

In terms of deployment type, the on-premises segment dominates the content analytics market. However, the growing adoption of SaaS applications by enterprises is bringing huge growth prospects for cloud/host based content analytics solutions. Various organizations operating in different industrial domains transcript and analyze customer and organizational media, and take rational decisions for customers and business management with the help of text and speech intelligence. This has been responsible for the increasing demand for content analytics in various industries. Industries such as banking, retail, healthcare, and hospitality are expanding enormously with the growing population.

Content Analytics Market

The report covers all the major aspects of the content analytics market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America. The market in North America is expected to hold the largest share of the market. The APAC region is projected to have great opportunities in this market and would grow at the highest CAGR by 2021. This is due to rapid digitalization in countries such as Japan, China, Korea, India, and Indonesia. Huge volumes of unstructured data has increased the demand for many organizations to integrate content analytics to gain customer insights.

However, high cost and lack of end use awareness and software handling are acting as the restraining factors for the market. Many of the organizations halt or delay their content processing projects when the overall resource requirements come to their knowledge. Costly pricing structures have restricted the growth of content analytics deployments among small and medium enterprises.

Most of the vendors have adopted agreements, collaborations, and partnerships as its key strategy to enhance its client base and customer experience. For, instance, in June 2016, IBM and Cisco announced their partnership to provide customers analytics solutions with the integration of Internet of Thing (IoT). This partnership would help IBMs clients to gain insights into real-time data generated through billions of interconnected devices and sensors. New product development has also been adopted by top players to innovate in this market space.

Also, In March 2016, Interactive Intelligence launched its PureCloud Engage for Salesforce on the Salesforce AppExchange, which would empower businesses to connect with customers, partners, and employees in a better way. This would provide a new scope for the company to showcase its customer engagement solutions.

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