HOME Top Market Reports Wearable Fitness Technology Market by Product (Smartwatch, Wristband (Bracelet), Shoe, Shirt, Headband), Category (Handwear, Torsowear, Legwear, Headwear), Component (Display, Processor, Memory, Power, Networking, Interface, Sensor) - Global Forecast to 2022

Wearable Fitness Technology Market by Product (Smartwatch, Wristband (Bracelet), Shoe, Shirt, Headband), Category (Handwear, Torsowear, Legwear, Headwear), Component (Display, Processor, Memory, Power, Networking, Interface, Sensor) - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: March 2016
Report Code: SE 4146

 

  Speak to Analyst Enquiry Before Buying  
purchase report
download pdf  request for customisation


The wearable fitness technology market is expected to reach USD 12.44 Billion by 2022, at a CAGR of 13.7% between 2016 and 2022. Fitness technology has evolved significantly with the advent of wearable technology products such as smartwatches and wristbands. Wearable fitness technology has gone beyond just smartwatches and wristbands with new products such as smart shoes, smart apparels, headbands and more. This growth is largely driven by the popularity of wristwears such as wristbands and smartwatches.

The report aims at estimating the market size and future growth potential of the wearable fitness technology market across different segments, such as product, product category, component, and region. The years considered for the study are:

  • Historical Year – 2014
  • Base Year – 2015
  • Estimated Year – 2016
  • Projected Year – 2022
  • Forecast Period – 2016 to 2022

During this research study, major players in the wearable fitness technology ecosystem were identified across regions, and their offerings, distribution channels, regional presence was studied through in-depth discussions. To find out the overall market size, number of shipments and average selling price were used. Also top-down and bottom-up approaches were used to estimate the sizes of other individual markets by using percentage splits from primary and secondary research. The entire procedure includes the study of the annual and financial reports of the top players and extensive interviews of key insights from industry leaders, such as CEOs, VPs, directors, and marketing executives. The figure below shows the breakdown of primaries on the basis of company, designation, and region, conducted during the research study.

Wearable fitness technology market

To know about the assumptions considered for the study, download the pdf brochure

This report takes a close look at the wearable fitness technology market, providing a holistic outlook on market dynamics, industry trends, and supply & demand. The study aims at providing granular information regarding estimates and forecasts for the market segments. This report is based on an extensive research study of the market and aims at identifying the entire market and all its sub-segments through extensively detailed classifications. The demand for wearable fitness technology is expected to grow significantly and gain importance across various domains. The Americas is projected to be the fastest-growing market during the forecast period.

The report also discusses the future of the global market trends, emerging technologies, and applications with respect to the wearable fitness technology market. Some of the key players in this industry include Adidas AG (Germany), Apple, Inc. (U.S.), Fitbit, Inc. (U.S.), Garmin, Ltd. (Switzerland), Google, Inc. (U.S.), Jawbone, Inc. (U.S.), LG Electronics Inc. (South Korea), Nike, Inc. (U.S.), Pebble Technology Corp. (U.S.), Qualcomm, Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Sony Corporation (Japan), and Xiaomi Technology Co., Ltd. (China).

Target audience for this report:

  • Companies in the wearable electronics and technology market
  • Government and financial institutions as well as investment community
  • Analysts and strategic business planners
  • End users who want to know more about the wearable fitness technology and the latest technological developments in the wearable industry
  • Healthcare providers
  • Food and beverage companies
  • Research and consulting firms
  • Venture capitalists

Report Scope:

By Product:

  • Smartwatch
  • Wristband
  • Smartshoe
  • Smart shirt/jacket
  • Headband/Smartcap
  • Others

By Product Category:

  • Handwear
  • Torsowear
  • Legwear
  • Headwear
  • Others

By Component:

  • Displays
  • Processors
  • Memory Chips
  • Power Management Components
  • Networking Components
  • User Interface Components
  • Sensors
  • Mechanical Components
  • Others

By Region:

  • Americas
  • Europe
  • Asia-Pacific
  • RoW

Available Customizations:

With the given market data, MarketsandMarkets offers customizations as per the client’s specific needs. The following customization options are available for the report:

Geographic Analysis

  • Further breakdown of the Americas market into the North and South American wearable fitness technology market

Company Information

  • Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Market Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Introduction
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Factor Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Large Growth of the Smartphones Market
           2.2.3 Supply-Side Analysis
                    2.2.3.1 Innovation in Technology
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown and Data Triangulation
    2.5 Assumptions of the Study

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 31)
    4.1 Wearable Fitness Technology Market Opportunities
    4.2 Market, By Product Category
    4.3 Geographic Snapshot of the Market
    4.4 Market, By Component, 2014–2022 (USD Million)
    4.5 Wearable Fitness Technology Market, By Geography, 2016 vs. 2020 (USD Million)

5 Market Overview (Page No. - 35)
    5.1 Introduction
    5.2 Wearable Fitness Technology Market Segmentation
           5.2.1 Market, By Product
           5.2.2 Market, By Product Category
           5.2.3 Market, By Component
           5.2.4 Market, By Geography
    5.3 Market Evolution
           5.3.1 Events in the Wearable Fitness Technology Market Till 2000
           5.3.2 Wearable 2.0
           5.3.3 Next-Generation Wearable Devices
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Consumer Preference Towards Smart Gadgets
                    5.4.1.2 Increasing Demand for Wearable Fitness and Medical Devices
                    5.4.1.3 Increasing Awareness About Fitness and Rise in Disposable Incomes in Developing Economies
           5.4.2 Restraints
                    5.4.2.1 Power Consumption and Limited Battery Life of Wearable Devices
                    5.4.2.2 High Initial and Production Costs
                    5.4.2.3 Fast-Paced Development in the Electronics Industry
           5.4.3 Opportunities
                    5.4.3.1 Use of Smart Textiles and E-Textiles in Wearable Fitness Devices
                    5.4.3.2 Development of Key Enabling Technologies
                    5.4.3.3 Increasing Demand for Connected Devices
           5.4.4 Challenges
                    5.4.4.1 Dimension Constraints
                    5.4.4.2 Failure to Achieve Long-Term Engagement
                    5.4.4.3 Unaddressed Regulatory Issues

6 Industry Analysis (Page No. - 48)
    6.1 Introduction
    6.2 Industry Trends
    6.3 Market Life Cycle Analysis
    6.4 Supply Chain Analysis
           6.4.1 Core Industry Segments
           6.4.2 Supporting Industry Segments
    6.5 Value Chain Analysis
    6.6 Porter’s Five Forces Analysis
           6.6.1 Intensity of Competitive Rivalry
           6.6.2 Threat of Substitutes
           6.6.3 Bargaining Power of Buyers
           6.6.4 Bargaining Power of Suppliers
           6.6.5 Threat of New Entrants

7 Market, By Product (Page No. - 59)
    7.1 Introduction
    7.2 Smartwatch
    7.3 Wristband (Smart Bracelet)
    7.4 Smartshoe
    7.5 Smart Shirt/Jacket
    7.6 Headband/Smartcap
    7.7 Others

8 Market, By Product Category (Page No. - 72)
    8.1 Introduction
    8.2 Handwear
    8.3 Torsowear
    8.4 Legwear
    8.5 Headwear
    8.6 Others

9 Market, By Component (Page No. - 79)
    9.1 Introduction
           9.1.1 Display
           9.1.2 Processor
           9.1.3 Memory Chip
           9.1.4 Power Management Components
           9.1.5 Networking Components
           9.1.6 User Interface Components
           9.1.7 Sensors
           9.1.8 Mechanical Components
           9.1.9 Others

10 Market, By Technology (Page No. - 90)
     10.1 Introduction
     10.2 Computing Technologies (Wearable Computers)
     10.3 Display Technlogies (HUD, HMD, Amoled, and Augmented Reality)
     10.4 Networking Technologies (Bluetooth, NFC, AND+, and Wi-Fi)
     10.5 Positioning Technologies (GPS and Digital Compass)
     10.6 Sensor Technologies (Accelerometers and MEMS)
     10.7 Speech Recognition Technologies

11 Wearable Fitness Technology, By Activity Tracking (Page No. - 95)
     11.1 Introduction
     11.2 Heart Rate
     11.3 Sleep
     11.4 Steps
     11.5 Calories
     11.6 Others

12 Wearable Fitness Technology, By Software and Services (Page No. - 97)
     12.1 Introduction
     12.2 Software
              12.2.1 Operating System (OS)
                         12.2.1.1 Android Wear OS
                         12.2.1.2 Tizen for Wearable
                         12.2.1.3 Pebble OS
                         12.2.1.4 Webos
                         12.2.1.5 Watchos
                         12.2.1.6 Linkit OS
                         12.2.1.7 Others
              12.2.2 Apps (Applications)
     12.3 Services
              12.3.1 Personal Coach
              12.3.2 Cloud Computing and Data Analytics
              12.3.3 Others

13 Geographic Analysis (Page No. - 101)
     13.1 Introduction
     13.2 Americas
             13.2.1 U.S.
             13.2.2 Canada
             13.2.3 Mexico
             13.2.4 Others
     13.3 Europe
             13.3.1 U.K.
             13.3.2 Germany
             13.3.3 France
             13.3.4 Others
     13.4 Asia-Pacific
             13.4.1 China
             13.4.2 Japan
             13.4.3 South Korea
             13.4.4 India
             13.4.5 Others
     13.5 Rest of the World
             13.5.1 Middle East
             13.5.2 Africa

14 Competitive Landscape (Page No. - 120)
     14.1 Overview
     14.2 Market Share Analysis of the Wearable Fitness Technology, 2015
     14.3 Competitive Situation and Trends
              14.3.1 New Product Launches
              14.3.2 Agreements, Collaborations, Contracts, & Partnerships
              14.3.3 Acquisitions
              14.3.4 Expansions and Investments

15 Company Profiles (Page No. - 126)
(Overview, Products and Services, Financials, Strategy & Development)*
     15.1 Introduction
     15.2 Fitbit Inc.
     15.3 Apple Inc.
     15.4 Xiaomi Technology Co. Ltd.
     15.5 Garmin Ltd.
     15.6 Samsung Electronics Co. Ltd.
     15.7 Adidas AG
     15.8 LG Electronics Inc.
     15.9 Nike Inc.
     15.10 Qualcomm Inc.
     15.11 Sony Corp.
     15.12 Jawbone Inc.
     15.13 Pebble Technology Corp.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies

16 Appendix (Page No. - 154)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Introducing RT: Real-Time Market Intelligence
     16.5 Available Customizations
     16.6 Related Report


List of Tables (69 Tables)

Table 1 The Need for Sophisticated Devices Propels the Growth of the Market
Table 2 Need of Self-Powering Devices Restrains the Growth of the Market
Table 3 Increasing Opportunities in Multiple Applications and Technological Advancements Pave the Growth Avenue for Players in the Wearables Market
Table 4 Size Constraints of Wearable Products Present A Major Challenge for Designers
Table 5 The Porter’s Five Forces Analysis: Bargaining Power of Suppliers Had the Lowest Impact on the Overall Market
Table 6 Global Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 7 Global  Market Size, By Product,2014–2022 (Thousand Units)
Table 8 Smartwatch Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 9 Smartwatch Market Size, By Geography, 2014–2022 (Thousand Units)
Table 10 Smartwatch Market, By Component, 2014–2022 (USD Million)
Table 11 Wristband Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 12 Wristband Market Size, By Geography, 2014–2022 (Thousand Units)
Table 13 Wristband Market, By Component,2014–2022 (USD Million)
Table 14 Smartshoe Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 15 Smartshoe Market Size, By Region,2014–2022 (Thousand Units)
Table 16 Smartshoe Market, By Component,2014–2022 (USD Million)
Table 17 Smart Shirt/Jacket Wearable Fitness Technology Market, By Region, 2014–2022 (USD Million)
Table 18 Smart Shirt/Jacket Market Size,By Region, 2014–2022 (Thousand Units)
Table 19 Smart Shirt/Jacket Market,By Component, 2014–2022 (USD Million)
Table 20 Headband/Smartcap Market, By Region, 2014–2022 (USD Million)
Table 21 Headband/Smartcap Market Size,By Region, 2014–2022 (Thousand Units)
Table 22 Headband/Smartcap Market,By Component, 2014–2022 (USD Million)
Table 23 Others Market, By Region,2014–2022 (USD Million)
Table 24 Others Market Size, By Region,2014–2022 (Thousand Units)
Table 25 Others Market, By Component,2014–2022 (USD Million)
Table 26 Market, By Product Category,2014–2022 (USD Million)
Table 27 Market Size, By Product Category,2014–2022 (Thousand Units)
Table 28 Handwear Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 29 Handwear Market Size, By Product, 2014–2022 (Thousand Units)
Table 30 Torsowear Market, By Product,2014–2022 (USD Million)
Table 31 Torsowear Market Size, By Product, 2014–2022 (Thousand Units)
Table 32 Legwear Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 33 Legwear Market Size, By Product,2014–2022 (Thousand Units)
Table 34 Headwear Market, By Product,2014–2022 (USD Million)
Table 35 Headwear Market Size, By Product, 2014–2022 (Thousand Units)
Table 36 Other Market, By Product Category , 2014–2022 (USD Million)
Table 37 Other Market Size, By Product Category, 2014–2022 (Thousand Units)
Table 38 Market, By Component,2014–2022 (USD Million)
Table 39 Display in Market, By Product,2014–2022 (USD Million)
Table 40 Processor in Market, By Product,2014–2022 (USD Million)
Table 41 Memory Chip in Market, By Product, 2014–2022 (USD Million)
Table 42 Power Management Components in Market, By Product, 2014–2022 (USD Million)
Table 43 Networking Components in Market,By Product, 2014–2022 (USD Million)
Table 44 User Interface Components in Market, By Product, 2014–2022 (USD Million)
Table 45 Sensors in Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 46 Mechanical Components in Market,By Product, 2014–2022 (USD Million)
Table 47 Other Components in Market,By Product, 2014–2022 (USD Million)
Table 48 Market, By Region,2014–2022 (USD Million)
Table 49 Market, By Region,2014–2022 (Thousand Units)
Table 50 Market in the Americas , By Country, 2014–2022 (USD Million)
Table 51 Market in the Americas, By Country, 2014–2022 (Thousand Units)
Table 52 Market in the Americas, By Product, 2014–2022 (USD Million)
Table 53 Market Size in the Americas, By Product, 2014–2022 (Thousand Units)
Table 54 Wearable Fitness Technology Market in Europe, By Country,2014–2022 (USD Million)
Table 55 Market in Europe, By Country,2014–2022 (Thousand Units)
Table 56 Market in Europe, By Product,2014–2022 (USD Million)
Table 57 Market in Europe, By Product,2014–2022 (Thousand Units)
Table 58 Market in APAC, By Country,2014–2022 (USD Million)
Table 59 Market in APAC, By Country,2014–2022 (Thousand Units)
Table 60 Market in APAC, By Product,2014–2022 (USD Million)
Table 61 Market in APAC, By Product,2014–2022 (Thousand Units)
Table 62 Wearable Fitness Technology Market in RoW, By Region,2014–2022 (USD Million)
Table 63 Market in RoW, By Region,2014–2022 (Thousand Units)
Table 64 Market in RoW, By Product,2014–2022 (USD Million)
Table 65 Market in RoW, By Product,2014–2022 (Thousand Units)
Table 66 New Product Launches, 2012–2015
Table 67 Agreements, Collaborations, Contracts, & Partnerships, 2012–2015
Table 68 Acquisitions, 2012–2015
Table 69 Expansions and Investments, 2012–2015
 

List of Figures (59 Figures)
 
Figure 1 Wearable Fitness Technology Market: Research Design
Figure 2 Global Smartphone Shipments in Million Units, 2013–2018
Figure 3 Bottom-Up Approach
Figure 4 Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Market for Smartwatches Expected to Grow at the Highest CAGR(2016 vs. 2022)
Figure 7 Market for Displays for Wearable Fitness Technology Would be the Largest During the Forecast Period
Figure 8 Handwear Market Expected to Grow at the Highest CAGR DuringThe Forecast Period
Figure 9 Americas Accounted for the Largest Market Share, 2015
Figure 10 Market to Exhibit Lucrative Growth Opportunities
Figure 11 Handwear Accounted for the Largest Market Share in 2015
Figure 12 Market in the Americas to Grow at the Highest Rate DuringThe Forecast Period
Figure 13 Displays to Exhibit Highest Growth During the Forecast Period
Figure 14 Americas Expected to Witness Highest Growth DuringThe Forecast Period
Figure 15 Events in the Market Till 2000
Figure 16 Wearable 2.0 and Future Technology
Figure 17 Market Dynamics: Overview
Figure 18 Smartwatch Shipments By Company, 2014
Figure 19 U.S.: Percentage of Wearable Device Users in Medical and Healthcare in 2014
Figure 20 Per Capita Income in India and China (USD) (2013 and 2014)
Figure 21 Smartphone Apps and Advanced Data Analysis are the Major Trends In Market
Figure 22 Life Cycle of Wearable Products, 2015
Figure 23 Wearable Fitness Technology Market: Supply Chain
Figure 24 Value Chain Analysis (2015): Major Value is Added During AssemblyAnd Distribution Phases
Figure 25 The Porter’s Five Forces Analysis (2015):
Figure 26 Market: Porter’s Five Forces Analysis, 2015
Figure 27 Intensity of Competitive Rivalry: High Competition in the Market DueTo New Product Launches and Innovations
Figure 28 Threat of Substitutes Would Be High Due to the AvailabilityOf Substitute Products
Figure 29 Bargaining Power of Buyers: as the Adoption Rate of Buyers is High, They Would Have A High Bargaining Power
Figure 30 Bargaining Power of Suppliers: Technological Advancements in Wearables Would Drive the Market for Suppliers During the Forecast Period
Figure 31 Threat of New Entrants: With Innovative Product Developments, New Entrants Likely to Enter This Market
Figure 32 Wearable Fitness Technology Market, By Product
Figure 33 Market, By Product Category
Figure 34 Wearable Technology Market, By Component
Figure 35 Market, By Technology
Figure 36 Wearable Fitness Technology, By Activity Tracking
Figure 37 Market, By Software and Services
Figure 38 Geographic Snapshot: Wearable Fitness Technology Market
Figure 39 Americas: Market Snapshot
Figure 40 Europe: Market Snapshot
Figure 41 Asia-Pacific: Market Snapshot
Figure 42 RoW: Market Snapshot
Figure 43 Companies Adopted New Product Launches as the Key Growth Strategy Over the Last Four Years (2012–2015)
Figure 44 Geographic Revenue Mix of Major Market Players
Figure 45 Fitbit Inc.: SWOT Analysis
Figure 46 Apple Inc.: Company Snapshot
Figure 47 Apple Inc.: SWOT Analysis
Figure 48 Xiaomi Technology Co. Ltd.: SWOT Analysis
Figure 49 Garmin Ltd.: Company Snapshot
Figure 50 Garmin Ltd.: SWOT Analysis
Figure 51 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 52 Samsung Electronics Co. Ltd.: SWOT Analysis
Figure 53 Adidas AG: Company Snapshot
Figure 54 LG Electronics Inc.: Company Snapshot
Figure 55 Nike Inc.: Company Snapshot
Figure 56 Qualcomm Inc.: Company Snapshot
Figure 57 Sony Corp.: Company Snapshot
Figure 58 MarketsandMarkets Knowledge Store Snapshot
Figure 59 MarketsandMarkets Knowledge Store: Semiconductor & Electronics Industry Snapshot 

The wearable fitness technology market is expected to reach USD 12.44 Billion by 2022, at a CAGR of 13.7% between 2016 and 2022. This market is primarily driven by consumer preference for sophisticated gadgets, increasing popularity of wearable fitness and medical devices, increasing awareness about fitness, and rise in disposable incomes in developing economies.

The wearable fitness technology market for smartwatches is expected to grow at the highest CAGR during the forecast period. Smartwatches held around the largest share of the total market in 2015, of many additional features other than fitness tracking such as text messaging, phone calls, social media, and music. A smartwatch provides all features of a wristband along with many additional ones, thus it is expected that more consumers would prefer smartwatches over wristbands in future.

The market for displays was the highest in 2015. Display being the most expensive part of a wearable device, it has larger market size then than other components. Also, display technology is evolving day by day, and new technologies such as organic light-emitting diode (OLED), active-matrix organic light-emitting diode (AMOLED), tactile/haptic touch, and more are being incorporated in new products by companies.

The Americas accounted for the largest share of the wearable fitness technology market, in terms of value as well as volume, in 2015 because of several factors. One of the most important factors is technological innovations and advancements, which led to the introduction of new products. The increasing demands from consumers and medical applications have also led to the growth of wearable fitness technology in the Americas. Other factors promoting the growth of the market are increasing health consciousness due to incidences of chronic diseases and diabetes patients, ease of use, and interpretation of medical devices.

Wearable Fitness Technology Market

Major players in the wearable fitness technology market are Adidas AG (Germany), Apple, Inc. (U.S.), Fitbit, Inc. (U.S.), Garmin, Ltd. (Switzerland), Jawbone, Inc. (U.S.), LG Electronics Inc. (South Korea), Nike, Inc. (U.S.), Pebble Technology Corp. (U.S.), Qualcomm, Inc. (U.S.), Samsung Electronics Co., Ltd. (South Korea), Sony Corporation (Japan), and Xiaomi Technology Co., Ltd. (China).

High initial price of a device could restrain the addressable market to only high-end consumer space in various product fields. However, the factor may not have a long-term negative impact on consumers due to the increasing price war among players, though it may result in a highly competitive market for new players. The electronics industry is rapidly evolving; however, players in this market face high price erosion because when new technology is developed, the products with old technology lose their significance; this results in price reduction. It is a challenge for companies to keep up with changing technologies; by the time engineers come up with a prototype, the technology changes. Technology moves at an incredible speed, and keeping up with the changes is a big challenge for companies.

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Custom Market Research Services

We will customize the research for you, in case the report listed above does not meet with your exact requirements. Our custom research will comprehensively cover the business information you require to help you arrive at strategic and profitable business decisions.

Please visit http://www.marketsandmarkets.com/knowledge-process-outsourcing-services.asp to specify your custom Research Requirement

Connect With Us

Follow us on LinkedIn  Follow us on Facebook   Follow us on Twitter 
Live Chat Support


US : 1-888-600-6441
UK : 44-800-368-9399

Search reports



Access reports on all high
growth Internet of Things(IoT) and M2M Markets on KnowledgeStore
Request Demo