HOME Top Market Reports Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)

By: marketsandmarkets.com
Publishing Date: June 2014
Report Code: TC 2567

 

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Today, large enterprises as well as the Small and Medium businesses (SMBs) rely largely on the digital data gathered through their web portals. This is because of the rising need of the digital marketers, advertisers and publishers to segment their premium buyers from other customers, track the overall website visitor traffic, manage ad campaigns and improve the complete website performance. Web analytics market solutions cater to all these requirements and help the enterprises in reforming their business strategies and add to the online sales. Enterprises across diversified verticals such as retail and consumer goods, healthcare, travel and tourism and others collect data from various sources to understand the customer needs, preference, and drivers for customer loyalty.

IBM, Adobe Systems, Oracle, SAS, Google and Yahoo are active vendors in the web analytics market. These vendors offer their solutions to capture all the interactions and apply big data technologies to derive valuable insights and trends of the customers’ purchasing behavior. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across verticals and regions based on the various types of applications.

MarketsandMarkets has segmented the global web analytics market by solutions, services, deployment type, applications, verticals, and regions.

On the basis of solutions:

This market is segmented on the basis of solutions such as marketing automation, search engine tracking and ranking, heat map analytics; behavior based targeting solutions and others.

On the basis of applications:

This market is segmented on the basis of applications into social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, performance monitoring, and others.

On the basis of deployment type:

This market is segmented on the basis of deployment types including on-premise and on-demand.

On the basis of verticals:

The market for web analytics is classified into different industry verticals such as Banking, Financial Services and Insurance (BFSI), consumer goods and retail, healthcare and life science, government, travel and hospitality, telecommunication and Information Technology (IT), media and entertainment, and others.

On the basis of geographical regions:

Geographical regions are classified into North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and Middle East and Africa (MEA).

Table Of Contents
 
1 Introduction (Page No. - 15)
    1.1 Objectives
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Research Methodology
          1.5.1 Key Data
          1.5.2 Data Triangulation and Market Forecasting
    1.6 Forecast Assumptions

2 Executive Summary (Page No. - 19)
    2.1 Abstract
    2.2 Overall Market Size

3 Market Overview (Page No. - 21)
    3.1 Market Definition
    3.2 Market Evolution
    3.3 Market Segmentation
    3.4 Market Dynamics
          3.4.1 Drivers
                  3.4.1.1 Increasing Shift to Data Driven Businesses
                  3.4.1.2 Ceaseless Rise in Online Shopping
                  3.4.1.3 Marketing Automation
          3.4.2 Restraints
                  3.4.2.1 Data Privacy and Regulations’ Compliance
                  3.4.2.2 Open Source Vendors
          3.4.3 Opportunities
                  3.4.3.1 Multi-Channel Marketing
                  3.4.3.2 Increasing Cloud Adoption Trend
                  3.4.3.3 Growth in Predictive Analytics Market
          3.4.4 Impact Analysis of Dros
          3.4.5 Value Chain

4 Web Analytics: Market Size, Analysis and Forecast By Solution (Page No. - 26)
    4.1 Introduction
    4.2 Search Engine Tracking and Ranking
          4.2.1 Overview
          4.2.2 Market Size and Forecast
    4.3 Heat Map Analytics
          4.3.1 Overview
          4.3.2 Market Size and Forecast
    4.4 Marketing Automation
          4.4.1 Overview
          4.4.2 Market Size and Forecast
    4.5 Behavior Based Targeting
          4.5.1 Overview
          4.5.2 Market Size and Forecast
    4.6 Others
          4.6.1 Overview
          4.6.2 Market Size and Forecast

5 Web Analytics: Market Size, Analysis and Forecast By Services (Page No. - 31)
    5.1 Introduction
    5.2 Professional Services
          5.2.1 Overview
          5.2.2 Market Size and Forecast
    5.3 Support and Maintenance
          5.3.1 Overview
          5.3.2 Market Size and Forecast

6 Web Analytics: Market Size, Analysis and Forecast By Deployment Type (Page No. - 35)
    6.1 Introduction
    6.2 On-Premise
          6.2.1 Overview
          6.2.2 Market Size and Forecast
    6.3 On-Demand
          6.3.1 Overview
          6.3.2 Market Size and Forecast

7 Web Analytics: Market Size, Analysis and Forecast By Application (Page No. - 38)
    7.1 Introduction
    7.2 Social Media Management
          7.2.1 Overview
          7.2.2 Market Size and Forecast
    7.3 Targeting and Behavioral Analysis
          7.3.1 Overview
          7.3.2 Market Size and Forecast
    7.4 Display Advertising Optimization
          7.4.1 Overview
          7.4.2 Market Size and Forecast
    7.5 Multichannel Campaign Analysis
          7.5.1 Overview
          7.5.2 Market Size and Forecast
    7.6 Performance Monitoring
          7.6.1 Overview
          7.6.2 Market Size and Forecast
    7.7 Others
          7.7.1 Overview
          7.7.2 Market Size and Forecast

8 Web Analytics: Market Size, Analysis and Forecast By Vertical (Page No. - 43)
    8.1 Introduction
    8.2 Retail and Consumer Goods
          8.2.1 Overview
          8.2.2 Market Size and Forecast
    8.3 BFSI
          8.3.1 Overview
          8.3.2 Market Size and Forecast
    8.4 Government
          8.4.1 Overview
          8.4.2 Market Size and Forecast
    8.5 Travel and Hospitality
          8.5.1 Overview
          8.5.2 Market Size and Forecast
    8.6 Media and Entertainment
          8.6.1 Overview
          8.6.2 Market Size and Forecast
    8.7 Healthcare and Life Sciences
          8.7.1 Overview
          8.7.2 Market Size and Forecast
    8.8 Telecommunication & It
          8.8.1 Overview
          8.8.2 Market Size and Forecast
    8.9 Others
          8.9.1 Overview
          8.9.2 Market Size and Forecast

9 Web Analytics: Market Size, Analysis and Forecast By Region (Page No. - 50)
    9.1 Introduction
    9.2 North America
          9.2.1 Overview
          9.2.2 Market Size and Forecast
    9.3 Europe
          9.3.1 Overview
          9.3.2 Market Size and Forecast
    9.4 Asia Pacific
          9.4.1 Overview
          9.4.2 Market Size and Forecast
    9.5 Middle East and Africa
          9.5.1 Overview
          9.5.2 Market Size and Forecast
    9.6 Latin America
          9.6.1 Overview
          9.6.2 Market Size and Forecast

10 Competitive Landscape (Page No. - 57)
    10.1 Competitive Landscape
          10.1.1 Ecosystem and Roles
    10.2 End-User Landscape
          10.2.1 Market Opportunity Analysis
          10.2.2 End-User Analysis
                  10.2.2.1 Web Analytics For E-Commerce
                  10.2.2.2 Increasing Online Shopping
                  10.2.2.3 Demand For Digital Marketing

11 Company Profiles Company Profiles Company Profiles (Page No. - 59)
    11.1 Adobe Systems
          11.1.1 Overview
          11.1.2 Products & Services
          11.1.3 Strategies & Insights
          11.1.4 Developments
          11.1.5 MNM View
    11.2 At Internet
          11.2.1 Overview
          11.2.2 Products & Services
          11.2.3 Strategies & Insights
          11.2.4 Developments
          11.2.5 MNM View
    11.3 Google
          11.3.1 Overview
          11.3.2 Products & Services
          11.3.3 Strategies & Insights
          11.3.4 Developments
          11.3.5 MNM View
    11.4 Ibm
          11.4.1 Overview
          11.4.2 Products & Services
          11.4.3 Strategies & Insights
          11.4.4 Developments
          11.4.5 MNM View
    11.5 Microstrategy
          11.5.1 Overview
          11.5.2 Products & Services
          11.5.3 Strategies & Insights
          11.5.4 Developments
          11.5.5 MNM View
    11.6 SAS
          11.6.1 Overview
          11.6.2 Products & Services
          11.6.3 Strategies & Insights
          11.6.4 Developments
          11.6.5 MNM View
    11.7 Splunk
          11.7.1 Overview
          11.7.2 Products & Services
          11.7.3 Strategies & Insights
          11.7.4 Developments
          11.7.5 MNM View
    11.8 Tableau Software
          11.8.1 Overview
          11.8.2 Products & Services
          11.8.3 Strategies & Insights
          11.8.4 Developments
          11.8.5 MNM View
    11.9 Teradata
          11.9.1 Overview
          11.9.2 Products & Services
          11.9.3 Strategies & Insights
          11.9.4 Developments
          11.9.5 MNM View
    11.10 Webtrends
          11.10.1 Overview
          11.10.2 Products & Services
          11.10.3 Strategies & Insights
          11.10.4 Developments
          11.10.5 MNM View

Appendix (Page No. - 75)
  Mergers and Acquisitions (M&A)
  Venture Capital Trends
  Social Trends


List of Tables (65 Tables)

Table 1 Web Analytics Market Size, By Region,  2014 – 2019 ($Million)
Table 2 Web Analytics: Market, By Region, 2015-2019 (Y-O-Y %)
Table 3 Market Size, By Solution, 2014-2019 ($ Million)
Table 4 Market, By Solution,  2015-2019 (Y-O-Y %)
Table 5 Web Analytics Solutions Market, By Region,  2014-2019 ($ Million)
Table 6 Search Engine Tracking and Ranking Market Size,  By Vertical, 2014-2019 ($Million)
Table 7 Heat Map Analytics Market Size, By Vertical,  2014-2019 ($Million)
Table 8 Marketing Automation Market Size, By Vertical,  2014-2019 ($Million)
Table 9 Behavior Based Targeting Market Size, By Vertical,  2014-2019 ($Million)
Table 10 Other Solutions Market Size, By Vertical,  2014-2019 ($Million)
Table 11 Market Size, By Services, 2014-2019 ($ Million)
Table 12 Market, By Services,  2015-2019 (Y-O-Y %)
Table 13 Web Analytics Services Market, By Region,  2014-2019 ($ Million)
Table 14 Professional Services Market Size,  By Vertical, 2014-2019 ($Million)
Table 15 Support and Maintenance Market Size,  By Vertical, 2014-2019 ($Million)
Table 16 Market Size, By Deployment Type, 2014-2019 ($ Million)
Table 17 Market, By Deployment Type,  2015-2019 (Y-O-Y %)
Table 18 On-Premise Market Size,  By Type, 2014-2019 ($Million)
Table 19 On-Demand Market Size,  By Type, 2014-2019 ($Million)
Table 20 Web Analytics: Market Size, By Application, 2014-2019 ($ Million)
Table 21 Market, By Application,  2015-2019 (Y-O-Y %)
Table 22 Social Media Management Market Size,  By Region, 2014-2019 ($Million)
Table 23 Targeting and Behavioral Analysis Market Size,  By Region, 2014-2019 ($Million)
Table 24 Display Advertising Optimization Market Size,  By Region, 2014-2019 ($Million)
Table 25 Multichannel Campaign Analysis Market Size,  By Region, 2014-2019 ($Million)
Table 26 Performance Monitoring Analysis Market Size,  By Region, 2014-2019 ($Million)
Table 27 Other Applications Market Size,  By Region, 2014-2019 ($Million)
Table 28 Web Analytics: Market Size, By Vertical, 2014-2019 ($ Million)
Table 29 Market, By Vertical,  2015-2019 (Y-O-Y %)
Table 30 Retail and Consumer Goods Market Size,  By Application, 2014-2019 ($Million)
Table 31 Retail and Consumer Goods Market Size,  By Region, 2014-2019 ($Million)
Table 32 BFSI Market Size,  By Application, 2014-2019 ($Million)
Table 33 BFSI Market Size,  By Region, 2014-2019 ($Million)
Table 34 Government Market Size,  By Application, 2014-2019 ($Million)
Table 35 Government Market Size,  By Region, 2014-2019 ($Million)
Table 36 Travel and Hospitality Market Size,  By Application, 2014-2019 ($Million)
Table 37 Travel and Hospitality Market Size,  By Region, 2014-2019 ($Million)
Table 38 Media and Entertainment Market Size,  By Application, 2014-2019 ($Million)
Table 39 Media and Entertainment Market Size,  By Region, 2014-2019 ($Million)
Table 40 Healthcare and Life Sciences Market Size,  By Application, 2014-2019 ($Million)
Table 41 Healthcare and Life Sciences Market Size,  By Region, 2014-2019 ($Million)
Table 42 Telecommunication & It Market Size,  By Application, 2014-2019 ($Million)
Table 43 Telecommunication & It Market Size,  By Region, 2014-2019 ($Million)
Table 44 Other Verticals Market Size,  By Application, 2014-2019 ($Million)
Table 45 Other Verticals Market Size,  By Region, 2014-2019 ($Million)
Table 46 NA Market Size,  By Solution, 2014-2019 ($Million)
Table 47 NA Market Size,  By Service, 2014-2019 ($Million)
Table 48 NA Market Size,  By Vertical, 2014-2019 ($Million)
Table 49 NA Market Size,  By Deployment Type, 2014-2019 ($Million)
Table 50 Europe Market Size,  By Solution, 2014-2019 ($Million)
Table 51 Europe Market Size,  By Service, 2014-2019 ($Million)
Table 52 Europe Market Size,  By Vertical, 2014-2019 ($Million)
Table 53 Europe Market Size,  By Deployment Type, 2014-2019 ($Million)
Table 54 APAC Market Size,  By Solution, 2014-2019 ($Million)
Table 55 APAC Market Size,  By Service, 2014-2019 ($Million)
Table 56 APAC Market Size,  By Vertical, 2014-2019 ($Million)
Table 57 APAC Market Size,  By Deployment Type, 2014-2019 ($Million)
Table 58 MEA Market Size,  By Solution, 2014-2019 ($Million)
Table 59 MEA Market Size,  By Service, 2014-2019 ($Million)
Table 60 MEA Market Size,  By Vertical, 2014-2019 ($Million)
Table 61 MEA Market Size,  By Deployment Type, 2014-2019 ($Million)
Table 62 LA Market Size,  By Solution, 2014-2019 ($Million)
Table 63 LA Market Size,  By Service, 2014-2019 ($Million)
Table 64 LA Market Size,  By Vertical, 2014-2019 ($Million)
Table 65 LA Market Size,  By Deployment Type, 2014-2019 ($Million)


List of Figures (13 Figures)

Figure 1 Web Analytics: Data Triangulation
Figure 2 Evolution
Figure 3 Segmentation
Figure 4 Time Impact Analysis
Figure 5 Value Chain
Figure 6 Web Analytics: Market Size, By Solution,  2014-2019 ($ Million, Y-O-Y %)
Figure 7 Market Size, By Services,  2014-2019 ($ Million, Y-O-Y %)
Figure 8 Market Size, By Deployment Type,  2014-2019 ($ Million, Y-O-Y %)
Figure 9 Market Size, By Application,  2014-2019 ($ Million, Y-O-Y %)
Figure 10 Market Size, By Vertical,  2014-2019 ($ Million, Y-O-Y %)
Figure 11 Web Analytics: Ecosystem
Figure 12 Web Analytics: Opportunity Plot
Figure 13 Web Analytics: Social Trends

Web analytics market is growing at a quick pace and is fueled by various trends, including the consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses. The market growth is also attributed to the underlying opportunities such as constant rise in multi-channel marketing and increasing cloud based deployment trends.

Web analytics vendors are constantly focusing on delivering comprehensive quality solutions such as search engine tracking and ranking, heat map analytics and others. These solutions will cater to the enterprise level web analytics requirements such as website visitor traffic mapping, customer purchasing behavior analysis, ad campaign management and more. This analyzed information further assists enterprises to frame their business strategies more effectively to increase their online revenue generation.

Globally, web analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst the businesses to utilize the huge chunks of unstructured online data. Basically, web analytics technology is applied into social media management, targeting and behavioral analysis, display advertising optimization and others. The website analysis tracks customer purchasing trends, interest areas, assesses the website performance and demonstrates the data into dashboards and reports for upper level management to extract useful business insights.

Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT. The web analytics platforms are being rapidly deployed on demand and this cloud based deployment is expected to grow faster than on premise deployment from the year 2014 to 2019.

Overall Market Size

Web Analytics: Market Size, by Region, 2014-2019 ($Billion)

Web Analytics Market

Source: MarketsandMarkets Analysis

The table given above highlights the market size across five regions from 2014 to 2019. Web Analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. LA and MEA regions are growing rapidly with CAGRs of 28.4% and 25%, respectively from 2014 to 2019.

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