HOME Top Market Reports Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 – 2019)

Multichannel Analytics Market by Solution (Query & Reporting, Multidimensional Analysis, Visualization, Data Mining and Predictive Analytics) & by Services (Professional Services, Support & Maintenance)- Worldwide Forecasts & Analysis (2014 – 2019)

By: marketsandmarkets.com
Publishing Date: August 2014
Report Code: TC 2660

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The multichannel analytics solutions collect different data generated from various channels and correlate it to give useful analysis. It is acknowledged as one of the most powerful tools that drives sales and profitability. The customers today have various channels to purchase which makes it necessary for vendors to create content more relevant to interact the customers at all the sources. The multichannel tools enable the organizations in evaluating organization strategies to achieve competitive advantage.With the advancement in technology, it is important for organizations to know where the customers are and how to reach to them. Thus, multi-channel solutions act as a bridge between the customers and vendors.

IBM, HP Autonomy, SAP, Oracle, Teradata and Google are few of the major players in the multichannel analytics market. The solutions offered by the key players capture all the customer interactions to derive valuable insights from the patterns of their purchasing behavior. The report provides the global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and future growth potential of this market across verticals and regions based on the various types of applications.

Markets Covered

This research report categorizes the global Multichannel Analytics market by solution, service, application, deployment type, vertical, organization size and geographical location. It also forecasts market size and analyzes trends in each of the sub-markets.

On the basis of solution:

  • Query & Reporting
  • Multidimensional Analysis
  • Visualization
  • Data Mining & Predictive Analytics
  • Others

On the basis of service:

  • Professional service
  • Support and maintenance service

On the basis of application:

  • Customer Retention & Acquisition
  • Cross-Selling & Up-Selling
  • Loyalty & Customer Experience Management
  • Campaign Management
  • Sales Performance Management
  • Others

On the basis of deployment type:

  • On-premise deployment
  • On-demand deployment

On the basis of vertical:

  • Retail and consumer goods
  • Banking, Financial Services, and Insurance (BFSI)
  • Government
  • Travel and tourism
  • Media and entertainment
  • Healthcare
  • Telecommunication and IT
  • Others

On the basis of organization size:

  • SMB
  • Large enterprises

On the basis of region:

  • North America
  • Europe
  • Asia-Pacific(APAC)
  • Middle East and Africa (MEA)
  • Latin America

Table of Contents 
 
1 Introduction (Page No. - 13)
    1.1 Objectives
    1.2 Report Description
    1.3 Markets Covered
    1.4 Stakeholders
    1.5 Research Methodology
          1.5.1 Key Data From Primary & Secondary Sources
          1.5.2 Data Triangulation & Market forecasting
    1.6 forecast Assumptions

2 Executive Summary (Page No. - 18)
    2.1 Abstract
    2.2 Overall Market Size

3 Market Overview (Page No. - 20)
    3.1 Market Definition
    3.2 Market Evolution
    3.3 Market Segmentation
    3.4 Market Dynamics
          3.4.1 Drivers
                   3.4.1.1 Customers As Multichannel Buyers
                   3.4.1.2 Rapid Adoption of Multichannel Marketing for Customer Engagement
                   3.4.1.3 Rising Social Consumers
          3.4.2 Restraint
                   3.4.2.1 Lack of Expertise
          3.4.3 Opportunities
                   3.4.3.1 Increasing Cloud Adoption Trend
                   3.4.3.2 Requisite for Predictive Analytics in Marketing
                   3.4.3.3 Need for A Unified Multichannel Analytics Solution
    3.5 Impact Analysis of Dro
    3.6 Value Chain

4 Multichannel Analytics: Market Size, Analysis & forecast By Solution  (Page No. - 28)
    4.1 Introduction
    4.2 Query & Reporting
          4.2.1 Overview
          4.2.2 Market Size & forecast
    4.3 Multidimensional Analysis
          4.3.1 Overview
          4.3.2 Market Size & forecast
    4.4 Visualization
          4.4.1 Overview
          4.4.2 Market Size & forecast
    4.5 Data Mining & Predictive Analytics
          4.5.1 Overview
          4.5.2 Market Size & forecast
    4.6 Others
          4.6.1 Overview
          4.6.2 Market Size & forecast

5 Multichannel Analytics: Market Size, Analysis & forecast By Service  (Page No. - 35)
    5.1 Introduction
    5.2 Professional Services
          5.2.1 Overview
          5.2.2 Market Size & forecast
    5.3 Support & Maintenance
          5.3.1 Overview
          5.3.2 Market Size & forecast

6 Multichannel Analytics: Market Size, Analysis & forecast By Deployment Type  (Page No. - 40)
    6.1 Introduction
    6.2 On-Demand
          6.2.1 Overview
          6.2.2 Market Size & forecast
    6.3 On-Premise
          6.3.1 Overview
          6.3.2 Market Size & forecast

7 Multichannel Analytics: Market Size, Analysis & forecast By Organization Size  (Page No. - 44)
    7.1 Introduction
    7.2 SMB
          7.2.1 Overview
          7.2.2 Market Size & forecast
    7.3 Large Enterprises
          7.3.1 Overview
          7.3.2 Market Size & forecast

8 Multichannel Analytics: Market Size, Analysis & forecast By Application  (Page No. - 49)
    8.1 Introduction
    8.2 Customer Retention & Acquisition
          8.2.1 Overview
          8.2.2 Market Size & forecast
    8.3 Cross-Selling & Up-Selling
          8.3.1 Overview
          8.3.2 Market Size & forecast
    8.4 Loyalty and Customer Experience Management (CEM)
          8.4.1 Overview
          8.4.2 Market Size & forecast
    8.5 Campaign Management
          8.5.1 Overview
          8.5.2 Market Size & forecast
    8.6 Sales Performance Management
          8.6.1 Overview
          8.6.2 Market Size & forecast
    8.7 Others
          8.7.1 Overview
          8.7.2 Market Size & forecast

9 Multichannel Analytics: Market Size, Analysis & forecast By Vertical  (Page No. - 56)
    9.1 Introduction
    9.2 Retail & Consumer Goods
          9.2.1 Overview
          9.2.2 Market Size & forecast
    9.3 BFSI
          9.3.1 Overview
          9.3.2 Market Size & forecast
    9.4 Government
          9.4.1 Overview
          9.4.2 Market Size & forecast
    9.5 Travel and Hospitality
          9.5.1 Overview
          9.5.2 Market Size & forecast
    9.6 Media & Entertainment
          9.6.1 Overview
          9.6.2 Market Size & forecast
    9.7 Healthcare and Life Sciences
          9.7.1 Overview
          9.7.2 Market Size & forecast
    9.8 Telecommunication & It
          9.8.1 Overview
          9.8.2 Market Size & forecast
    9.9 Others
          9.9.1 Overview
          9.9.2 Market Size & forecast

10 Multichannel Analytics: Market Size, Analysis & forecast By Region  (Page No. - 68)
     10.1 Introduction
     10.2 Market Size & forecast
             10.2.1 Parfait Chart
             10.2.2 Regional Market Lifecycle
     10.3 North America
             10.3.1 Overview
             10.3.2 Market Size & forecast
     10.4 Europe
             10.4.1 Overview
             10.4.2 Market Size & forecast
     10.5 Asia-Pacific
             10.5.1 Overview
             10.5.2 Market Size & forecast
     10.6 MEA
             10.6.1 Overview
             10.6.2 Market Size & forecast
     10.7 Latin America
             10.7.1 Overview
             10.7.2 Market Size & forecast

11 Competitive Landscape (Page No. - 81)
     11.1 Competitive Landscape
            11.1.1 Ecosystem & Roles
     11.2 End-User Landscape
            11.2.1 Market Opportunity Analysis
            11.2.2 End-User Analysis
                       11.2.2.1 Targeted Channels in Retail Sector
                       11.2.2.2 Increasing Social Media Marketing
                       11.2.2.3 Increasing Trend of E-Commerce
                       11.2.2.4 Marketers Spending Over Multiple Channels

12 Company Profiles (Page No. - 86)
     12.1 Adobe Systems
     12.2 Google Inc
     12.3 HP Autonomy
     12.4 IBM
     12.5 Ijento
     12.6 Oracle Corporation
     12.7 SAP
     12.8 SAS
     12.9 Teradata Corporation
     12.1 Webtrends

Appendix  (Page No. - 107)
    Mergers and Acquisitions (M&A)
    Venture Capital Trends
 
 
List of Tables (69 Tables) 

Table 1 Multichannel Analytics Market Size, By Region, 2014 – 2019 ($Billion)
Table 2 Market Growth, By Region, 2015 – 2019 (Y-O-Y %)
Table 3 Market Size, By Solution, 2014 – 2019 ($Million) 
Table 4 Market Growth, By Solution, 2014 – 2019 (Y-O-Y %) 
Table 5 Multichannel Analytics Solutions Market Size, By Region, 2014 – 2019 ($Million) 
Table 6 Query and Reporting Market Size, By Vertical, 2014 – 2019 ($Million)
Table 7 Multidimensional Analysis Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 8 Visualization Market Size, By Vertical, 2014 – 2019 ($Million)
Table 9 Data Mining and Predictive Analytics Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 10 Other Solutions Market Size, By Vertical, 2014 – 2019 ($Million)
Table 11 Multichannel Analytics: Market Size, By Service, 2014 – 2019 ($Million)
Table 12 Multichannel Analytics: Market Growth, By Service, 2015 – 2019 (Y-O-Y %) 
Table 13 Multichannel Analytics Services Market Size, By Region, 2014 – 2019 ($Million) 
Table 14 Professional Services Market Size, By Vertical, 2014 – 2019 ($Million)
Table 15 Support and Maintenance Services Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 16 Multichannel Analytics: Market Size, By Deployment Type, 2014 – 2019 ($Million) 
Table 17 Multichannel Analytics: Market Growth, By Deployment Type, 2015 – 2019 (Y-O-Y %) 
Table 18 On-Demand Market Size, By Type, 2014 – 2019 ($Million)
Table 19 On-Premise Market Size, By Type, 2014 – 2019 ($Million)
Table 20 Multichannel Analytics: Market Size, By Organization Size, 2014 – 2019 ($Million) 
Table 21 Multichannel Analytics: Market Growth, By Organization Size, 2015 – 2019 (Y-O-Y %) 
Table 22 SMB Market Size, By Region, 2014 – 2019 ($Million)
Table 23 Large Enterprise Market Size, By Region, 2014 – 2019 ($Million)
Table 24 Multichannel Analytics: Market Size, By Application, 2014 – 2019 ($Million) 
Table 25 Multichannel Analytics: Market Growth, By Application, 2015 – 2019 (Y-O-Y %) 
Table 26 Customer Retention and Acquisition Market Size, By Region, 2014 – 2019 ($Million) 
Table 27 Cross-Selling and Up-Selling Market Size, By Region, 2014 – 2019 ($Million) 
Table 28 Loyalty and Customer Experience Management Market Size, By Region, 2014 – 2019 ($Million)
Table 29 Campaign Management Market Size, By Region, 2014 – 2019 ($Million)
Table 30 Sales Performance Management Market Size, By Region, 2014 – 2019 ($Million) 
Table 31 Other Applications Market Size, By Region, 2014 – 2019 ($Million)
Table 32 Multichannel Analytics: Market Size, By Vertical, 2014 – 2019 ($Million)
Table 33 Multichannel Analytics: Market Growth, By Vertical, 2015 – 2019 (Y-O-Y % ) 
Table 34 Retail and Consumer Goods Market Size, By Application, 2014 – 2019 ($Million) 
Table 35 Retail and Consumer Goods Market Size, By Region, 2014 – 2019 ($Million) 
Table 36 BFSI Market Size, By Application, 2014 – 2019 ($Million)
Table 37 BFSI Market Size, By Region, 2014 – 2019 ($Million)
Table 38 Government Market Size, By Application, 2014 – 2019 ($Million)
Table 39 Government Market Size, By Region, 2014 – 2019 ($Million)
Table 40 Travel and Hospitality Market Size, By Application, 2014 – 2019 ($Million) 
Table 41 Travel and Hospitality Market Size, By Region, 2014 – 2019 ($Million)
Table 42 Media and Entertainment Market Size, By Application, 2014 – 2019 ($Million) 
Table 43 Media and Entertainment Market Size, By Region, 2014 – 2019 ($Million)
Table 44 Healthcare and Life Sciences Market Size, By Application, 2014 – 2019 ($Million) 
Table 45 Healthcare and Life Sciences Market Size, By Region, 2014 – 2019 ($Million) 
Table 46 Telecommunication and It Market Size, By Application, 2014 – 2019 ($Million) 
Table 47 Telecommunication and It Market Size, By Region, 2014 – 2019 ($Million) 
Table 48 Other Verticals Market Size, By Application, 2014 – 2019 ($Million)
Table 49 Other Verticals Market Size, By Region, 2014 – 2019 ($Million)
Table 50 North America: Market Size, By Solution, 2014 – 2019 ($Million) 
Table 51 North America: Market Size, By Service, 2014 – 2019 ($Million) 
Table 52 North America: Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 53 North America: Market Size, By Deployment Type, 2014 – 2019 ($Million)
Table 54 Europe: Market Size, By Solution, 2014 – 2019 ($Million) 
Table 55 Europe: Market Size, By Service, 2014 – 2019 ($Million) 
Table 56 Europe: Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 57 Europe: Market Size, By Deployment Type, 2014 – 2019 ($Million) 
Table 58 APAC: Market Size, By Solution, 2014 – 2019 ($Million) 
Table 59 APAC: Market Size, By Service, 2014 – 2019 ($Million) 
Table 60 APAC: Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 61 APAC: Market Size, By Deployment Type, 2014 – 2019 ($Million) 
Table 62 MEA: Market Size, By Solution, 2014 – 2019 ($Million) 
Table 63 MEA: Market Size, By Service, 2014 – 2019 ($Million) 
Table 64 MEA: Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 65 MEA: Market Size, By Deployment Type, 2014 – 2019 ($Million) 
Table 66 Latin America: Market Size, By Solution, 2014 – 2019 ($Million) 
Table 67 Latin America: Market Size, By Service, 2014 – 2019 ($Million) 
Table 68 Latin America: Market Size, By Vertical, 2014 – 2019 ($Million) 
Table 69 Latin America: Market Size, By Deployment Type, 2014 – 2019 ($Million)


List of Figures (20 Figures) 

Figure 1 Data Triangulation
Figure 2 Market: Evolution
Figure 3 Market: Segmentation
Figure 4 Time Impact Analysis
Figure 5 Value Chain
Figure 6 Multichannel Analytics: Market Growth, By Solution, 2015 – 2019 (Y-O-Y %) 
Figure 7 Market Growth, By Service, 2015 – 2019 (Y-O-Y %) 
Figure 8 Market Growth, By Deployment Type, 2015 – 2019 (Y-O-Y %) 
Figure 9 Market Growth, By Organization Size, 2015 – 2019 (Y-O-Y %) 
Figure 10 Market Growth, By Application, 2015 – 2019 (Y-O-Y %) 
Figure 11 Market Growth, By Vertical, 2015 – 2019 (Y-O-Y % ) 
Figure 12 Market Growth, By Region, 2015 – 2019 (Y-O-Y % ) 
Figure 13 Region-Wise Multichannel Analytics Market Size, 2014 – 2019
Figure 14 Regional Market Lifecycle
Figure 15 Ecosystem
Figure 16 Market Opportunity
Figure 17 Targeted Channels in Retail Sector (2013)
Figure 18 Social Media Usage, 2006 – 2013 (%)
Figure 19 Types of Shopping, Proportion of Users (2013)
Figure 20 Marketers Spending Over Multiple Channels in 2013

Now-a-days, consumers use a wide range of devices and services to purchase products and also to know about the brands and features of the products. Multichannel analytics creates a platform get an understanding about the revenues generated from the marketing activities, calculate Return on Investment (ROI), and gain insights about the customer preference and behavior. Thus, multichannel analytics assists the organization and the suppliers to plan future strategies and overcome the challenges in the market by knowing their customers behavior and the buying pattern. The solution enables companies to analyze the customer pattern and activities by tracking and correlating the data of the customer’s actions across multiple channels.

Globally, multichannel analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst the businesses to manage the marketing campaigns and the need to manage the customers across all the channels. Basically, these solutions are applied various marketing and sales activities such as customer retention and acquisition, cross-selling and up-selling, loyalty and customer experience management, campaign management, sales and performance management, and other activities. These analytics solution tracks customer purchasing trends and interest areas by monitoring channels such as website, social media, call centre, mobile, email, direct purchase, online advertising, search, micro sites, blogs and portrays the outcomes in dashboards and reports for the top management to extract useful business insights.

These analytics solutions are extensively used in a wide range of verticals such as consumer goods and retail, BFSI, healthcare and life sciences, government, travel and hospitality, Telecommunication and IT, media and entertainment, and other verticals. The multichannel analytics platforms are being rapidly deployed on-demand and this type of deployment is expected to grow faster than on-premise deployment from 2014 to 2019. The multichannel analytics market is expected to grow from $3.61 billion in 2014 to $9.89 billion by 2019 at a Compound Annual Growth Rate (CAGR) of 22.3% from 2014 to 2019.

Multichannel Analytics Market Size, by Region 2014 – 2019 ($Billions)

Multichannel Analytics Market

Source: MarketsandMarkets Analysis

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