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MarketsandMarkets: Global Sports and Energy Drinks Market is Expected to Reach $52 Billion by 2016
The report “Sports & Energy Drinks Market by Types, Ingredients, Distribution Channels, End-Users & Top Brands Trends (Forecast to 2016)” defines and segments the global sports and energy drinks market with analysis and forecasting of the global revenue for sports and energy drinks. It also identifies driving and restraining factors for the global sports and energy drink markets with analysis of trends, opportunities, and challenges. The market is segmented and revenue is forecasted on the basis of major geographies such as North America, Europe, Asia-Pacific, and Rest of the World (ROW), and types, ingredients, top brands, and geographic trends and forecasts.
Browse more than 107 market data tables/figures spread through 273 pages and in-depth TOC on “Sports & Energy Drinks Market by Types, Ingredients, Distribution Channels, End-Users & Top Brands Trends (Forecast to 2016)”.
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Sports and energy drinks are heavily marketed to children and adolescents, but in most cases kids do not need them – and some of these products contain substances that could be harmful to children. “Energy and sports” is one of the fastest growing and most innovative segments of the drinks market. Daring innovations on the formulation side are matched by bold new packaging concepts and marketing approaches.
More than $40 billion sales of sports and energy drinks were recorded in 2010. The global sports and energy drinks market volume is estimated to grow at a CAGR of more than 3% every year. The value of the market was more than $38 billion and is expected to cross the $52 billion by 2016. The largest share was contributed by North America with over 37%; followed by Asia-Pacific with over 30%. Europe is expected to show a rapid growth amongst the geographies. Several markets are dominated by regional players but “Red Bull” and “Gatorade” are the undisputed market leaders in the energy and sports drinks respectively. The global market for sports and energy drinks is expected to cross $52 billion in value and 13 billion liters in volume by 2016.
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