HOME Research Insight The Key Market Players Have Adopted Strategies Such as New Product Launches, Investments, Acquisitions, and Expansions to Meet the Changing Food Demand in Caramel Ingredients Market



The Key Market Players Have Adopted Strategies Such as New Product Launches, Investments, Acquisitions, and Expansions to Meet the Changing Food Demand in Caramel Ingredients Market


Key players identified in the caramel ingredients market include Kerry Group (Ireland), Cargill, Incorporated. (U.S.), Sensient Technologies Corporation (U.S.), Puratos Group (Belgium), and Sethness Caramel Color (U.S.). Other players, which include DDW The Colour House (U.S.), Nigay (France), Metarom (France), Martin Braun KG (Germany), Göteborgsfood Budapest ZRT (Hungary), and Bakels Worldwide (Switzerland), also have a strong presence in the global caramel ingredients market.

The key market players have adopted strategies such as new product launches, investments, acquisitions, and expansions to meet the changing food demand. The leading players are aiming on strengthening their R&D capabilities by investing in innovative technologies to offer differentiated product portfolios for different applications, particularly for bakery products, confectionery products, ice creams & desserts, and beverages.

Sethness Caramel Color (U.S.) is a prominent player in the caramel ingredients market. The company mainly focuses on caramel colors providing a wide spectrum of liquid and powdered caramel colors for a wide variety of food and beverage applications. It offers a variety of caramel colors such as minimally processed class I caramel colors, cola-friendly class IV caramel colors, and certified organic caramel colors. It has a wide distribution channel in three continents: North America, Europe, and Asia. The company has also engaged itself in organic growth strategies such as new product developments. For instance, in January 2016, the company launched Class I powdered caramel color, which will aid it to expand its product portfolio to cater to the rising demand of caramel ingredients in the American region. Furthermore, it is also engaged in inorganic growth which includes expansions.

Kerry Group (Ireland) is one of the leaders in the global caramel ingredients market. It is engaged in the manufacturing and marketing of food ingredients and flavors for the food, beverage, and pharmaceutical industries. The company operates through two business segments: taste & nutrition and consumer foods. Kerry Group offers a wide array of culinary seasonings, spices, and herbs for food manufacturing centers and markets, globally. Its product portfolio also consists of coating systems, sweet ingredients, fruit preparations, cheese and dairy ingredients, and functional dairy and confectionary ingredients needed by the food processing and service industries. The company is expanding its global network by acquisition in Germany to exploit its growth potential in this market. For instance, in September 2011, Kerry Group (Ireland) acquired SuCrest GmbH (Germany), which aided in expanding its ingredients & flavors business in the EMEA region.

Related Reports:

Caramel Ingredients Market by Type (Colors, Flavors, Fillings, Inclusions, Toppings, and Others), Application, Form, & by Region - Global Trends & Forecast to 2021

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